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I am giving you permission to work less and earn more.
You can visit Broker Ideas Group to learn more about us, access special events and download useful resources designed exclusively for mortgage brokers.Want to work with James, Ash and the BIG team to grow your mortgage business faster? Our Growth Coach team can help you. Let's talk!
Now let’s take a step back… because it’s not that simple.
I’ve worked with hundreds of brokers over the last 15 years.
Some who are just making ends meet, to those making seven-figures a year (in personal income, not settlement commissions / revenue).
You want to know the common thread, that is consistent among brokers, regardless of how much they earn?
They all keep working hard, full-time hours, Monday to Friday, 9-5… and more.
Many sit at the desk all day, even when there is no work to do, or they are completely unproductive.
And then there’s some, too many in fact, that think it’s ok (or expected) to work nights, weekends and holidays.
Let me tell you that both of these situations are B.S.
Don’t settle for it.
This episode of Mortgage Broker Acceleration runs deep on our society and mindset. Don’t skip it. We discuss the unconscious “need for 9-5”, linking being busy to being valuable, and how most brokers have an outdated belief system that is stopping them from working less and earning more.
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There are levels of how hands-off you can go in business.
You can visit Broker Ideas Group to learn more about us, access special events and download useful resources designed exclusively for mortgage brokers.Want to work with James, Ash and the BIG team to grow your mortgage business faster? Our Growth Coach team can help you. Let's talk!
From zero, i.e. you are responsible for everything!
To completely, i.e. you are responsible for nothing.
Most brokers want to end up somewhere in between.
They love what they do.
But they want flexibility to have a life, travel and follow passion projects.
I’ve personally been at both ends of the spectrum. Having a business that was essentially “all me” and also a business that ran independently of me. Both have pros and cons for sure.
In this episode of Mortgage Broker Acceleration, we discuss the different levels of systemisation (we call it Go Hands-Off), how to think about them and progress through the ranks. Note this month is all about systems, but it runs deeper than that, which you’ll find out when you listen in.
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Building systems, processes, workflows, automations and so on is a MUST in business.
You can visit Broker Ideas Group to learn more about us, access special events and download useful resources designed exclusively for mortgage brokers.Want to work with James, Ash and the BIG team to grow your mortgage business faster? Our Growth Coach team can help you. Let's talk!
I know that.
You know that.
Even the guy down the street… who is not in business… knows that.
Because without systems you have a mess… fly by the seat of your pants... business.
The problem I see working with brokers, is the definition of systems, and the extent and depth of their installation… is vague and half-baked.
Take an easy example.
Brokers with little-to-no systems, they know this and know they need to do something about it… which is a good thing. Because if they stop working, everything stops.
Here’s where it gets tricky and dangerous.
Brokers who do have a lot of systems in their business, think their systems are really good and are kicking goals, but in reality it’s primary school level at best. If they stop working, some things keep working because of a support team in place, but many things stop and break without them.
A lot of brokers have a basic system for the loan process, but have virtually no systems for lead generation, referrals, partnership nurture, marketing, admin, HR, team performance, client care, reporting, and so on.
In this episode of Mortgage Broker Acceleration, we discuss the purpose of systems and the various levels of ‘system achievement’ needed to go from solo broker to true business owner that is not required in any way.
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As a mortgage broker and business owner, you can focus on two types of value.
Now Value and Future Value.
You also have the choice of how to invest your time (a finite resource) each day.
Most invest all their time on Now Value tasks; such as generating new business, writing loans, nurturing referral partners, client care, working with support team, and so on.
A focus on Now Value means you have a job, not a business. If you stop working, your business and income stops (or is greatly reduced). Now Value is about creating an income from your effort now and forever.
The fundamental purpose of business is to build Future Value, and I’m not talking about building your trail book, that’s very limited in thinking and one-dimensional.
Future Value is doing something today that will make tomorrow easier, or even better, something you no longer have to do. Future Value is about creating an income (and asset) that doesn’t require your effort in the future to generate it.
If you prioritise business building, and Future Value, you will result in income generation and asset creation that is independent of you and your time.
If you fail to prioritise business building, and keep chasing Now Value, you will be locked in having to trade your time and energy for money indefinitely.
In this episode of Mortgage Broker Acceleration, we discuss this in more detail and share why you should switch your focus to business building and Future Value, but doing it smart so you continue to generate a solid income (Now Value).Accelerate Faster
You can visit Broker Ideas Group to learn more about us, access special events and download useful resources designed exclusively for mortgage brokers.Want to work with James, Ash and the BIG team to grow your mortgage business faster? Our Growth Coach team can help you. Let's talk! -
There are many common mistakes brokers make when building a team.
You can visit Broker Ideas Group to learn more about us, access special events and download useful resources designed exclusively for mortgage brokers.Want to work with James, Ash and the BIG team to grow your mortgage business faster? Our Growth Coach team can help you. Let's talk!
And it makes business hard, annoying, and frustrating.
In fact a lot of brokers end up thinking it’d be easier to just go solo and do everything themselves! But we all know that’s not a real business of course… that’s just a job.
So we need a team.
And if we do it right, it can be easy, fun and lucrative.
In this episode of Mortgage Broker Acceleration, we discuss the key mistakes to avoid when it comes to team building and team management. These are hidden mistakes brokers don’t even know about, so this is a guaranteed eye-opener.
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What’s the one person all brokers should hire… but virtually none do?
You can visit Broker Ideas Group to learn more about us, access special events and download useful resources designed exclusively for mortgage brokers.Want to work with James, Ash and the BIG team to grow your mortgage business faster? Our Growth Coach team can help you. Let's talk!
Is it a loan processor? No.
Is it a parabroker? No.
Is it another broker? No.
Is it a CSM? No.
Is it a virtual assistant, or a marketing person, or an office manager?
No. No. No.
It’s actually not what you think, which is why almost nobody does this.
I’d argue that it’s impossible to have an efficient, high-performing team without ‘this person’.
In this episode of Mortgage Broker Acceleration, we discuss the trap most brokers fall into when hiring people, and share the smarter hiring strategy that will accelerate results.
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Grow your mortgage business.
You can visit Broker Ideas Group to learn more about us, access special events and download useful resources designed exclusively for mortgage brokers.Want to work with James, Ash and the BIG team to grow your mortgage business faster? Our Growth Coach team can help you. Let's talk!
Build your mortgage business.
Scale your mortgage business.
You’ve gotta build a business!
…says who???
Forget what everyone else is saying, doing, or telling you to do.
The fact is…
You don’t have to do anything.
The forgotten (and crucial) question is…
Should you build a business or not?
And the answer isn’t always yes.
In this episode of Mortgage Broker Acceleration, we discuss the situations where brokers should build a business and where they should take a different approach to reach their financial and life goals. Building a business isn’t for everyone, and it’s not always the smartest and fastest path to success.
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Building a team is easy.
Any broker can hire people.
But keeping a team long-term, high-performing, happy and sustainable… and have them treat your business like their own… is a completely different story.
There are a number of strategies required to achieve this. To create stars (or A players) in a mortgage business.
In this episode of Mortgage Broker Acceleration, we discuss our Team Advancement strategy that keeps A-players happy and performing for years and years. This same strategy also creates the highest level of efficiency and profit.Accelerate Faster
You can visit Broker Ideas Group to learn more about us, access special events and download useful resources designed exclusively for mortgage brokers.Want to work with James, Ash and the BIG team to grow your mortgage business faster? Our Growth Coach team can help you. Let's talk! -
Being seen as a micro-celebrity is a good thing for business.
You can visit Broker Ideas Group to learn more about us, access special events and download useful resources designed exclusively for mortgage brokers.Want to work with James, Ash and the BIG team to grow your mortgage business faster? Our Growth Coach team can help you. Let's talk!
A customer choosing a mortgage broker will… all other things being equal... gravitate to the person who has a higher level of (real or perceived) celebrity.
The definition of ‘celebrity’ here is complex and there’s psychology behind it, a good reason to listen to this episode in full where we unpack it.
In short… building celebrity status is definitely something you should consider (for you and your business).
And there are two main ways to achieve it.
Earn and Manufacture.
One takes years (or decades), the other takes a simple decision and only days… if you know how.
In this episode of Mortgage Broker Acceleration, learn the secrets of manufacturing celebrity and the huge benefits to your business, your clients and you personally.
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Should you invest the time and resources to enter awards?
You can visit Broker Ideas Group to learn more about us, access special events and download useful resources designed exclusively for mortgage brokers.Want to work with James, Ash and the BIG team to grow your mortgage business faster? Our Growth Coach team can help you. Let's talk!
You might think the answer is a straightforward Yes or No.
But it’s not.
Because it takes a fair chunk of time to submit entries in all the industry (and non industry) awards, you want to make sure you are doing it for the right reasons.
And personal recognition, a trophy and a night out at an awards ceremony… isn’t one of them.
In this episode of Mortgage Broker Acceleration, learn how to consider awards from a strategic business perspective. Why you should consider entering (or not), how to maximise your chances of winning, and what to do if you are a finalist or winner.
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I currently live in Melbourne, Australia.
You can visit Broker Ideas Group to learn more about us, access special events and download useful resources designed exclusively for mortgage brokers.Want to work with James, Ash and the BIG team to grow your mortgage business faster? Our Growth Coach team can help you. Let's talk!
It’s winter.
And everyone wears black.
It’s kinda dull, boring and depressing.
But… I’m not here to critique the fashion choices of an entire city.
Afterall, I do wear my fair share of black clothing.
Now… I notice a similar trend in the mortgage industry.
Everyone looks and sounds the same.
Following and copying one another.
Also kinda dull and boring.
To succeed in business and as a mortgage broker, you want to go out and see what everyone else is doing… and then do something different… often the opposite.
Wear white when everyone is wearing black.
In business… standing out and being unique is the name of the game.
Boring, beige and plain vanilla is not.
In this episode of Mortgage Broker Acceleration, learn why most people don’t do this and why they prefer to blend in. Discover how to get comfortable with standing out and why the marketplace rewards those who do.
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Public speaking is one of the most valuable things you can do in business.
You can visit Broker Ideas Group to learn more about us, access special events and download useful resources designed exclusively for mortgage brokers.Want to work with James, Ash and the BIG team to grow your mortgage business faster? Our Growth Coach team can help you. Let's talk!
Why?
1:MANY
The fact you can connect with, educate, inspire and motivate a group of people… all at the same time… is a scale gamechanger (think efficiency, conversions, profit and more).
What’s even better is it can actually be fun, once you flip your approach and mindset.
I used to be the shyest kid in school and the last person you would think to put their hand up to speak in front of a room… let alone become good at it.
While I still don’t consider myself a good (i.e. professional level) public speaker, it hasn’t stopped me from learning how to have fun and make millions of dollars doing it.
In this episode of Mortgage Broker Acceleration, learn why you should consider public speaking opportunities (linked to generating business of course), how to change your mindset and enjoy it, and of course the big one… learn what you should talk about and say.
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Today marks the first day of the new financial year, at least in Australia.
Your clients: how are you pre-empting and supporting them around this time?Your partners: what are they working on and what’s important to them and their clients, and how can you support all that?Your business: what results did your business achieve the previous 6-12 months, what would you like to achieve in the coming year… and how will you reward your team for their performance and incentivise them into the next year?
So what should you do to start strong?
First, you should have started at least 3-months ago, but we’ll skip that since we don’t have a time machine handy.
What you’ll want to consider are three things.The EOFY can feel like an arbitrary line in the sand, but there’s actually a number of things smart operators are doing at this time.
You can visit Broker Ideas Group to learn more about us, access special events and download useful resources designed exclusively for mortgage brokers.Want to work with James, Ash and the BIG team to grow your mortgage business faster? Our Growth Coach team can help you. Let's talk!
In this episode of Mortgage Broker Acceleration, learn how to prepare, plan and maximise this time of year… it’s not too late.
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The world is obsessed with technology.
You can visit Broker Ideas Group to learn more about us, access special events and download useful resources designed exclusively for mortgage brokers.Want to work with James, Ash and the BIG team to grow your mortgage business faster? Our Growth Coach team can help you. Let's talk!
The mortgage industry is obsessed too.
Conversations centre around using technology, the latest and greatest CRM, chatbots and AI, video meetings, systems, process flows, automations, social media, digital marketing and more.
The fintech sector is buzzing with 1001 things to make business and life easier.
All valid and valuable topics by the way. Lots of useful products and solutions. No
argument there.
But there is a problem with this.
In fact there are two problems.
First, the use of technology to avoid actually doing the work. For example, wanting ton use digital marketing and have hot, qualified leads magically appear… rather than going out, talking to people, building partnerships and selling yourself.
Second, the use of technology as a replacement for what works. For example, building a successful mortgage business off the back of networking, partnerships and business development… then replacing that in favour of building a digital marketing strategy.
We see both of these happening all the time, even with experienced and successful operators.
In this episode of Mortgage Broker Acceleration, learn why technology is great and cannot be overlooked… but also why traditional tactics are just as great, cannot be overlooked, and often work better than the new shiny objects being chased.
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Direct Messaging is actually not new.
You can visit Broker Ideas Group to learn more about us, access special events and download useful resources designed exclusively for mortgage brokers.Want to work with James, Ash and the BIG team to grow your mortgage business faster? Our Growth Coach team can help you. Let's talk!
SMS has been around for 25 years.
Messenger and WhatsApp have been around for 15 years.
What is new… is how people are using these communication channels.
The game has changed.
And the problem is… most brokers have been left behind.
In this episode of Mortgage Broker Acceleration, learn how and when to use different communication channels with your prospects, clients and partners… to meet them where they are at… play the game effectively… and maximise your results.
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Hyper-engaged clients are more secure and refer more.
This means they make brokers a lot more money and make a mortgage business a lot more valuable.
Problem is… most don’t put the effort and resources into creating a hyper-engaged community.
They do the basics, at best.
A monthly newsletter, social media activity, interest rate updates and annual reviews.. which doesn’t cut it.
Not even close.
The solution is a content and connection ecosystem. Delivered online and offline. That is unique and meaningful. Designed to take a specific audience on a specific journey towards a specific outcome.
There are around 17,000 brokers in Australia right now, and I can count on one hand the businesses I’ve seen do this well.
The ones that do are absolutely crushing it.
In this episode of Mortgage Broker Acceleration, learn how any mortgage business can create hyper-engaged clients, resulting in less churn, more referrals, more profit and more value for the business and clients.Accelerate Faster
You can visit Broker Ideas Group to learn more about us, access special events and download useful resources designed exclusively for mortgage brokers.Want to work with James, Ash and the BIG team to grow your mortgage business faster? Our Growth Coach team can help you. Let's talk! -
Mortgages are boring.
And mortgage brokers are being boring.
You can visit Broker Ideas Group to learn more about us, access special events and download useful resources designed exclusively for mortgage brokers.Want to work with James, Ash and the BIG team to grow your mortgage business faster? Our Growth Coach team can help you. Let's talk!
Because they talk about mortgages.
Let that sink in for a minute.
Now I’m not trying to be pointlessly rude or knock people down just to cause a stir. I’m simply stating a fact because I see it over and over everywhere I look.
Generic. Corporate. Boring.
And I want to help.
If brokers want to engage people (online, offline, anywhere!) they need to have the right message and they need to be the right messenger.
And all brokers should want engagement.
Because without it, they have no customers and no business.
So it’s kind of important.
In this episode of Mortgage Broker Acceleration, learn how to take a boring topic (mortgages) and turn it into an engaging message that is real, relatable and consistent. Discover how to show up as a clear and confident messenger, leading and motivating people to take action.
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For a real life case study in personal productivity, tactics and hacks, mindset and performance… we look no further than the man and co-host himself, Ash Playsted.
You can visit Broker Ideas Group to learn more about us, access special events and download useful resources designed exclusively for mortgage brokers.Want to work with James, Ash and the BIG team to grow your mortgage business faster? Our Growth Coach team can help you. Let's talk!
Over the last few episodes we’ve covered specifics like The Energy Map, the Magic Minute and Mental Fartlek strategies, and Elements of Peak Performance. Go back to those episodes if you missed them.
But where did all this come from? Where did it start? A personal endeavour (or obsession, at least a very positive and productive one!) that started many moons and hundreds of books, courses and experiments ago… that has resulted in a high level of self-awareness and success in business and life.
In this episode of Mortgage Broker Acceleration, you’ll learn what started this journey for Ash, why it’s been so important, the key learnings along the way… and what he’d do if he started all over again. Don’t miss it.
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Do you know what Peak Performance actually means?
Being super productive.Writing loads of loans.Running fast or lifting max weights.Being the best you can be.
If you’re guessing things like:Then you’re not wrong.
You can visit Broker Ideas Group to learn more about us, access special events and download useful resources designed exclusively for mortgage brokers.Want to work with James, Ash and the BIG team to grow your mortgage business faster? Our Growth Coach team can help you. Let's talk!
Performing at your peak = winning, achieving, maximising.
But… that’s only half the story.
When we talk about Peak Performance, we are actually talking about Resilience. Being able to withstand the ups and downs of business and life. Being able to mentally bounce back fast. Being able to stay calm, focused, and make smart decisions. Being in strong physical and financial shape.
Being at your peak is the ability to actively manage yourself and your business in the moment… not just about the outcome of winning, achieving and maximising.
In this episode of Mortgage Broker Acceleration, you’ll learn the 3 elements of peak performance and how you can start training (in each of the 3 areas) to be at your peak, to be resilient, to weather the ups and downs.
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Here are two fast, easy and powerful productivity hacks you can use right now.
Magic Minute… you can learn and start doing instantly, today. It’ll help you break free from the noise and busy-ness of your day and help you switch gears and focus… instantly… in just one minute… anytime you need.
Use this for your next client or partner meeting and notice the difference.
Mental Fartlek… you can also learn and start doing instantly, today. It’ll help you harness the power of interval training, working with the limitations of your brain, to challenge yourself and get more done in a shorter amount of time.
Yes, this has a funny name (show your kids!) and is counterintuitive… but it actually works. Try it.
In this episode of Mortgage Broker Acceleration, you’ll learn how to use Magic Minute and Mental Fartlek in your daily business and life for maximum productivity and fun. Try them both.Accelerate Faster
You can visit Broker Ideas Group to learn more about us, access special events and download useful resources designed exclusively for mortgage brokers.Want to work with James, Ash and the BIG team to grow your mortgage business faster? Our Growth Coach team can help you. Let's talk! - Mehr anzeigen
