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Ep. 50: Industry Insights: Fiamma - interview with the UK represtentative (Karl) and a visit to its HQ in Milan, Italy, to speak to one of the joint MDs (Charles).
Fiamma supplies accessories (roll-our awnings, bike racks, and much more) to the global RV industry and has stayed a family-run business since it was founded in the 1940s.
During my visit, I saw how much it's been investing in expanding its production facility to meet future demand, plus I also got an interesting insight into its R&D dept.
CONTACT
www.fiamma.it
Instagram: @fiamma_official
Linkedin: @Fiamma SpaEpisode Number & title
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Ep. 49: An interview with journalist, vlogger, blogger and speaker, Kat Bird, the women behind the 'Wandering Bird' YouTube channel, social media, website, etc., while she is in Iceland on her latest solo motorhome adventure.
Hear how and why she set up her YouTube channel, and how her 'Wandering Bird' brand has grown into books, a Facebook group and seen her talking on stages across the country.
Kat has inspired many people, particularly women, to take their motorhomes to many parts of Europe and the UK. She now writes a monthly column for MMM magazine and is also now a member of the Caravan Writers' Guild.
https://www.wandering-bird.com/
Instagram: @wanderingbird.adventures
Facebook: @wandering bird
Twitter: @wandering_bird
If you would like to sponsor My Caravan Industry Insights Podcast, please contact: [email protected].
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Fehlende Folgen?
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Ep. 47: Is hydrogen power a better solution than electric batteries for motorhomes and campervans?
Allan Rushworth, Chief Commercial Officer at First Hydrogen gives some interesting insights into the potential future of hydrogen-powered vehicles - including motorhomes, commercial vehicles and cars.
The FCEV Campervan Concept from First Hydrogen claims zero emissions and promises a significantly better range than an equivalent battery-powered vehicle.
The FCEV Campervan Concept: Hydrogen - First Hydrogen releases concept zero emission campervan - Renewable Energy Magazine, at the heart of clean energy journalism
CONTACT
Linkedin: https://www.linkedin.com/company/first-hydrogen
Twitter: @First_Hydrogen
More details: www.firsthydrogen.com
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Ep. 46: There's a new campervan/motorhome magazine on the bookshelves - Advanture. But it's not a traditional motorhome magazine. It's all about the adventure, with stunning imagery to match, plus gadgets and gear.
Here more about it in this interview with its founder and editor, Alex Brown.
#vanlife
CONTACT
www.advanturemagazine.com
Instagram: @advanturemagazine
Facebook: @advanture magazine
Linkedin: @Advanture Magazine
YouTube: @advanture magazine
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Ep. 45: The DVSA's survey on towing skills and tuition made me wonder whether compulsory towing training would help or harm the caravan industry. What do you think?
My initial reaction was that it would harm the caravan industry as it creates a barrier to entry, but then I wondered if the tuition would make consumers better equipped - and safer on the roads.
This is the link to the DVSA (Driver and Vehicle Standards Agency) survey asking for your thoughts on trailer training and towing safely: https://lnkd.in/eDUCnUjG
CONTACT
Instagram: @rawlings_comms
Linkedin: https://www.linkedin.com/in/john-rawlings-communications-consultant/
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Ep. 44: If your potential and existing customers don't get a positive customer experience from your brand, business or product, then all your marketing and PR to raise awareness and attract customers can be wasted.
According to Senior Customer Experience Strategist, Matthew Patchett, building a relationship and experience with consumers or customers starts as soon as they Google you. Listen to this episode for more customer experience insights.
CONTACT GUEST
www.reputation.com
Instagram: reputation_com
Facebook: Reputation.com
Linkedin: Reputation.Com or Matthew Patchett
Twitter: @Reputation_Com
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Ep: 43 - Knowing we all need a website is one thing, but it's not enough to create and leave it untouched. You need to make it work for you to boost your Google rankings and grow your database.
Ben Bellamy, the Creative Director of an award-winning web design agency, shares some of the latest tips and lessons he's learned from designing websites.
Do you have a website or just rely on your social media channels for your external communications?
Did you know that updating your website too regularly could be bad for your Google rankings?
Do you regularly add fresh content to your website?
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Ep 42: Do you really understand content marketing and how to do it effectively to bring you more customers and enhance your brand?
I interview journalist and content consultant, Craig Thomas, about how to do content marketing properly and inline with your customers.
CONTACT GUEST
www.redlinecontent.co.uk
Linkedin: @craigthomas1/
To contact the podcast about any interview opportunities or sponsorship offers, please, email: [email protected].
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Ep 41: An insight into the Caravan Industry in the USA with an interview with RV Industry Association spokesperson, Monica Geraci.
With production figures typically around 500,000 RVs per annum, Is everything bigger and better on the other side of the Atlantic?
CONTACT
Instagram: https://www.instagram.com/rvindustryassociation/
Facebook: https://www.facebook.com/RVIndustryAssoc
Twitter: https://twitter.com/RV_Industry
Linkedin: https://www.linkedin.com/company/rvia/
YouTube: https://www.youtube.com/user/RVIACommunications
Other: www.rvia.org
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Ep. 40: Part 2 of the Sahara Challenge follows the team from Marrakech over the Atlas Mountains to camp in the Sahara Desert, then the homeward journey through Spain back to the UK.
Includes interviews with the following guests and staff from Bailey of Bristol of their experiences of Morocco and the purpose of this road trip:
Nick Lomas - Director General of the Caravan and Motorhome ClubPeter Vaughan - Editor of What Motorhome magazine and Road Test Editor of MMMNigel Hutson - journalistLee Davey - journalist and Bailey of Bristol ambassadorCameron Burns - creator of YouTube channel, Not Another White Box: https://www.youtube.com/@NotAnotherWhiteBox Tash - from the YouTube channel, Life Beyond Bricks: https://lifebeyondbricks.co.uk/Cristina Dorador - Marketing Manager, Bailey of BristolSimon Howard - Marketing Director, Bailey of Bristol: www.baileyofbristol.co.ukA teaser video of part 2 of the trip is now available on YouTube: https://youtu.be/__Hf3pZ8PIg
More details of the trip are available on the Bailey of Bristol website (www.baileyofbristol.co.uk) and by searching on social media for the hashtag #saharachallenge.
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Ep. 39: I speak to guests from the Caravan Industry, and staff from Bailey of Bristol, during the first 'half' of the Sahara Challenge road trip from Sagres in Portugal to Marrakech in Morocco to find out the reason for undertaking this trip and their thoughts on caravanning in Morocco.
Guests include:
Martin Fitzpatrick - Joint Managing Director of Truma UKNick Lomas - Director General of the Caravan and Motorhome ClubSimon Howard - Marketing Director of Bailey of BristolA teaser video of the first part of the Sahara Challenge is now available on Bailey of Bristol's YouTube page: https://youtu.be/LfkDCxwOp48
More details of the trip are available on the Bailey of Bristol website (www.baileyofbristol.co.uk) and by searching on social media for the hashtag #saharachallenge.
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Ep. 38: Producing and selling camping and campervan equipment is a competitive market, but that didn't stop Daniel Walton starting his own company, OLPRO.
Since 2011, OLPRO has grown successfully, won national awards and now has two sites in the UK employing 20 people.
I talk to Daniel Walton about his career in the caravan industry and how he has created and made OLPRO into the successful brand it is today.
CONTACT
Instagram: https://www.instagram.com/olproeverywhere
Facebook: www.facebook.com/olproltd
Linkedin: https://www.linkedin.com/in/daniel-walton-89236a20/
Twitter: https://twitter.com/OLPRO
YouTube: https://www.youtube.com/c/StandOutTV
Other: www.olproshop.com
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Ep: 37 - As the Swift Group announced its first ever TV ad, its Head of Marketing, Jo Mitchell, shares why this is an important part of its communications strategy to tempt more people to consider a (Swift) caravan or motorhome.
Using the strapline, "Every Swift has a story", the advert cleverly shows how a caravan, motorhome or campervan is more than just a vehicle to its owners, but is part of the family.
CONTACT
See the Swift Group TV ad here: https://www.swiftgroup.co.uk/swiftstories/
www.swiftgroup.co.uk
Instagram: @swiftgroup
Facebook: @Swift Group
Twitter: @swiftgroup
TikTok: @swift_group
LinkedIn: @Swift Group Limited
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An insight into AI (artificial intelligence) and the likes of ChatGPT, plus the latest marketing intelligence from Dr Martin DeSaulles, a senior lecturer at Brighton University, and business writer.
Martin has worked in the technology and marketing sectors for over 20 years as an analyst, entrepreneur, author and university lecturer. He has written numerous articles for business publications such as CIO.com , The Conversation and The Next Web as well as several books on the role of data in driving innovation and business success.
Topics discussed
Marketing DataSocial Media - quality v. quantityArtificial Intelligence (AI)ChatGPTRESOURCES
https://martindesaulles.com
Linkedin: https://www.linkedin.com/in/mdesaulles/
Twitter: https://twitter.com/mdesaulles
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Did you go to the Caravan, Camping and Motorhome Show at the NEC in Birmingham? I did, and here's a brief round-up of my experience of the show - and a general catch-up.
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It was such a pleasure to interview another podcaster about... podcasts, and why he started his podcast for his business.
I speak to podcaster, Motorhome Matt about his reasons for starting a podcast.
I love podcasting, so if you're interested in starting a podcast for your business, I'd love to help you. Let's have a chat...
CONTACT GUEST
Instagram: @motorhomematt.co.uk
Facebook: @Motorhome Matt
YouTube: @MotorhomeMatt
Other: www.motorhomematt.co.uk
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Entrepreneur, Cathy Chamberlain, started her caravan manufacturing business with absolutely no previous experience. Fast forward to today, and Barefoot Caravans has just launched in USA - a real British success story.
Was it all plain sailing? How did she manage it? Listen to this episode to find out.
CONTACT GUEST
www.go-barefoot.co.uk
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Is the caravan industry taking accessibility seriously? Is it adequately considering the needs of people that require accessibility? Is this an opportunity to attract more people to caravanning and camping?
In this episode, I speak to the young couple behind the website, AdventureWheels.co.uk - Stephen Wills and Karla Baker - who have adapted their caravan to cater for Karla's wheelchair.
Caravanning has enabled them to explore the UK and Euope safe in the knowledge that taking their own accommodation with them means Karla's needs are catered for. It's also enabled Karla to develop a writing career with her website, blogs and travel articles for magazines in the caravan and accessibility sectors.
www.adventurewheels.co.uk
@adventurewheelsuk on social media channels
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31. Industry Insights: news and outlook
This week's episode is a quick update on the latest news in the UK and beyond, looking at the latest 2022 sales figures and trends in new car sales.
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