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Gabe Arnold is the founder of Business Marketing Engine, and over the past 15 years heâs built an impressive resume around professional writing, web and computer technology, and marketing campaign creation and management. After working with over 1,000 startups and hundreds of established businesses over the past decade, Gabe has set himself apart as a CEO who goes to great lengths to help fellow entrepreneurs achieve their goals. In this episode weâre showing you how to create a year-long business plan!
What Youâll Hear In This Episode:
- The importance of crafting a year-long plan for your business, and how to go about doing that
- The need to understand your target market and develop a clear strategy before launching new ideas or tactics
- Gabeâs experience of running a marketing agency and launching other businesses, and the problems that arise from having a divided focus
- Focusing on one thing to achieve success (spoiler alert: having multiple businesses or income streams could be a big mistake for those currently earning below 7 figures!)
- How much you should spend on paid advertising for your business
- Gabeâs process for market research (which should never be ignored) and a breakdown of his âBME Blueprintâ!
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After a 15 year corporate executive career, including being a plant manager at 25, Jason Kanigan has run his own businesses for the past decade. Since 2016 he has run Cold Star Technologies, a company that installs and improves processes and systems for other organizations, especially in the space and defense industries. He is the host of the Cold Star Project. Jason is also a member of the Board of Advisors for the Operational Excellence Society, which designs and installs Lean Six Sigma and OpEx programs for organizations of 1000+ staff.
What Youâll Hear In This Episode:
- Why building a strong company culture is so essential
- A surprising story of how one company lost its whole senior management team
- How business owners should handle todayâs hyper-political environment
- Why firing bad clients doesnât guarantee a turnaround
- The biggest mistake that Jason sees coaches making
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Nancy Baki has been a business growth strategist since 2007 and works with small businesses to find additional recurring revenue using no-cost strategies. In this episode, we talk about the challenges of implementing processes and systems for coaches, the role of Key Performance Indicators (KPIs) and more!
What Youâll Hear In This Episode:
- The importance of establishing a solid foundation before implementing various marketing strategies
- Why so many small businesses and entrepreneurs struggle with marketing, processes, and achieving their goals
- the importance of staying focused and not getting distracted by "shiny objects" or new trends.
- The impact of the pandemic on their work and personal lives
- The importance of setting KPIs and having a predictable, repeatable, and scalable way of growing your business
- The need for coaches to have at least 10 business conversations per day, and to track the number of interviews booked, attended, and converted into sales.
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Marshall Sylver (âThe Millionaire Makerâ) is the #1 leading expert on subconscious reprogramming and irresistible influence. For over thirty five years, heâs entertained, educated, and transformed the lives of thousands of people. The author of âPassion, Profit, and Powerâ, his infomercials have sold over a million copies of his personal development programs worldwide!
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Adam Packard from Ninja Prospecting (and the host of the âI Need A Coach!â podcast) has spent his life in sales and marketing, and he stops by the podcast to give his best outbound strategies for 2024!
What Youâll Hear In This Episode:
- Why you now have to be creative with your outreach
- How to get crystal clear on your audience
- A very unique private message pitch
- A case study/look at someone whoâs sending private messages to all new contacts
- How to flip it around when people try to sell you
- Adam answers the question: âShould you first ask for permission to pitch?
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Alex Jeffreys is the author of The Guru Trilogy books, and over the last 20+ years in the online space has helped thousands of coaches and online entrepreneurs grow their businesses. In this episode, he shares his recommended business model for coaches: high-ticket recurring!
What Youâll Hear In This Episode:
- Why so many programs in the online space donât deliver results
- How Alex dealt with his market becoming over-saturated
- Alexâs definition of what âhigh-ticketâ is
- Revenue share vs. profit share, which is better?
- Why monthly recurring revenue (MRR) is so vital for coaches
- The breakdown of his high-ticket recurring model
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Rich Schefren is the Founder of Strategic Profits, the host of âSteal Our Winnersâ, and known as the âCoach To The Internet Gurusâ. In this episode, he shares a ton of value bombs including a unique strategy to increase your conversions by adding just one additional page to your funnel!
What Youâll Hear In This Episode:
- Richâs extensive experience as an online business coach, including coaching well-known clients like Russell Brunson and Ryan Deiss
- How Rich created the first online âlead magnetâ
- His role in inventing the automated webinar and his involvement with Agora, which grew to a billion dollars in a year.
- Why strategies donât stay effective for as long as they used to, and why having a unique marketing strategy is more effective than constantly reinventing oneâs marketing approach
- A case study of how Felicia Pagesh successfully used the additional funnel page to increase her sales!
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0Gus Van Dender from Shorten The Gap is on the podcast today to share his proven method for hitting your goals in just 90 days!
What Youâll Hear In This Episode:
- Gusâ method for hitting 90 day targets, including a dive into the big 3 steps
- About the Shorten The Gap 90 Day Journal, and how Gus and his clients use it to maximum effect
- The importance of honesty and self-awareness in achieving personal and professional goals
- The value of setting realistic and slightly uncomfortable targets, which can be adjusted over time as one gains experience and mastery
- A sneak peek at the upcoming webinar that Gus is doing on October 15th, including his free resources of 25+ videos and more âŠ
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Laurie-Ann Murabito shares her transition from public speaking to the online world and offers insights into the speaking industry, including strategies for securing speaking opportunities and adding additional revenues to your events!
What Youâll Hear In This Episode:
- Laurie-Annâs journey of transitioning from the public speaking world to the online space in 2017 and her insights into the speaking industry
-The importance of providing value to your audience, overcoming stage fright, and getting ready for presentations
-Preparing a pre-speaking routine involving movement and music to manage nervousness before presentations
-Scheduling a post-event meeting with organizers within 48 hours of speaking engagements to request testimonials and referrals
-The importance of understanding an event's budget and the potential for adding value through breakout sessions or book sales
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Michael Tucker is the founder of The Funnel Pros, which specializes in building online challenges for coaches, course creators, and online entrepreneurs. In this episode we talk about how to run profitable challenges without the usual headaches!
What Youâll Hear In This Episode:
-How Michael got started in the online space
-Why he thinks that challenges are better than webinars
-The ideal length of time for your challenges
-How to construct a high-converting funnel that gets results for people
-The preferred window for your challenge sessions and homework
-Should you do a free or paid challenge?
-The best day to pitch your offer in the challenge ⊠-
George Bryant is a New York Times best-selling author, podcast host, and highly sought after digital marketing consultant who since 2010 has been on a mission to revolutionize some of the biggest online brands by focusing on the one thing that truly matters ⊠relationships!
What Youâll Hear In This Episode:
-Georgeâs shift from helping the rich get richer to becoming a "Robin Hood of Marketing" to aid people in scaling their businesses ethically
-The importance of focusing on the customer journey, and the need to retain customers and create a path for them to become their best selves
-The pitfalls of coaching, including overloading new customers with information and codependency, and how to empower clients to take charge of their progress
-The three things that clients are looking for in 2024
-The three critical mistakes people often make in the customer journey
-The pitfalls of coaching and how to empower clients to take charge of their own progress!
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Justin Janowski from Faith2Influence is on the podcast today to share a different way for coaches to sell than whatâs being taught. If you hate sending cheesy copy-and-pasted messages to strangers, check this one out!
What Youâll Hear In This Episode:
- The one question that all coaches must ask themselves
- How the stories you tell yourself affects the results of your sales calls
- The problem with âfalse urgencyâ and other commonly used sales gimmicks
- Justinâs preferred message to send to potential clients
- Why itâs better to send 20 good messages than 1000 bad ones
- How to reverse-pitch strangers who are trying to sell you in your inbox
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Amanda Walker is the host of the Best Damn Coach Podcast, a Certified Master Coach and a framework building ninja! Sheâs obsessed with helping coaches stand out and grow their craft as a coach so they can make more money, and she shares how to build a signature framework!
What Youâll Hear In This Episode:
- How having a unique coaching process helped Amanda overcome imposter feelings and led to an increase in confidence, clarity, and demand in her business
- The importance of flexibility, scalability, and personal touch in your approach
- The ideal length of time for your signature program
- The benefits and difficulties of one-on-one coaching versus group coaching
- The challenges of selling programs and the need for clear and descriptive naming
- How to choose the right name for your coaching program!
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Michael Griffiths of Leveraged Connections is here to give strategies for using LinkedIn to generate new clients and build strong relationships, without having to spend the usual amount of time to do it!
What Youâll Hear In This Episode:
-The changes in Michaelâs business, and LinkedIn, since his last appearance on the podcast in 2020
-The challenges of spam messages on Linkedin, and how you can stand out from all of the noise
-Michaelâs advice for the recommended number of messages to send per day, and the ideal number of conversations to generate from that
-How to move your conversations past superficial exchanges and into more substantive discussions that lead to business being done
-Michaelâs three-step approach to having sincere and successful interactions on LinkedIn
-Strategies to filter out unwanted contacts and uninterested prospects!
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Dr. Amanda Barrientez shares how the âlaw of attractionâ applies to business, including the importance of mindset, flexibility, and goal-setting for coaches. We also explore the use of affirmations and the concept of manifestation in attracting opportunities!
What youâll hear in this episode:
-The concept of the state of being (how one thinks, believes, and feels in their business)
- Amandaâs journey of rebranding her business five times
-How to overcome limitations and determine if you have money blocks
-The importance of flexibility and being open to pivoting in business
-Why you should do weekly business strategy journaling to assess whatâs working and whatâs not
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Simon Zutshi has over 17 years of experience running successful mastermind groups, and in that time has perfected a method for running profitable ones. In this interview, we explore the benefits of various mastermind models, and give tips for how to set up and sell your own mastermind quickly!
What Youâll Hear In This Episode:
- Simon shares his transition from a corporate job to a full-time property investor
- What led to Simon starting his first mastermind
- The difference between masterminds and group coaching
- Why free masterminds arenât necessarily the answer
- Why you shouldnât use your name with the mastermind, and the issues it can cause if youâre trying to exit!
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Jessica Rhodes is the Founder of Interview Connections, which started the podcast guest booking industry back in 2013. Her team focuses on getting clients booked on highly-targeted shows, and gives them the training and coaching to monetize their appearances!
What Youâll Hear In This Episode:
- A look at the increased competition in the podcast booking space and proven strategies for you to stand out from crowd
- Jessicaâs tips for creating the most appealing podcast one sheet
- How to give the most value to the hostâs audience during the interview
- The best way to approach hosts and increase your chances of getting booked
- Why you shouldnât ignore smaller podcasts!
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Nathan Hirsch and his partner founded AccountsBalance in 2022 after realizing there was a desperate need for that service for online companies. He talks about the lessons learned from selling his previous company for 8 figures, and tips to help coaches reduce their stress and increase their profits with better bookkeeping!
What Youâll Hear In This Episode:- What led Nathan to start a bookkeeping company
- Why you shouldnât ignore bookkeeping as a coach
- How to set up the right bookkeeping process for your business
- His advice for building a team, including finding and hiring the right âoperatorâ for it
- How Nathan manages to juggle four businesses and still maintain a strong family life!
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Eric Douay stops by the podcast today to talk about something that isnât discussed often in the coaching world ⊠merchant accounts!
What Youâll Hear In This Episode:
- Ericâs journey from the hospitality world into his current business
- What is a merchant account?
- How many merchant accounts should coaches have?
- Challenges that entrepreneurs have with some countries banning certain payment processors -
Joshua Lisec is the author of âSo Good They Call You a Fakeâ and is considered the worldâs best ghostwriter, having ghostwritten more than 80 books since 2011 for CEOs, celebrities, and entrepreneurs. In this episode, he discusses the transition from ghostwriting to coaching authors, the importance of offering a superior solution to attract clients, and the potential of books as a marketing tool for your business!
What Youâll Hear In This Episode:
- How to build your client base authentically
- What to do to attract the right clients, repel the wrong ones, and charge high fees for your expertise
- The strategy to turn your books into courses or masterclasses for monetization
- Turning negative feedback from haters into sales
- Joshuaâs insights about the book industry, how peopleâs reading habits have changed, and how you can turn that to your advantage!
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