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Niagara Battery & Tire started selling Nokian Tyres products just over two years ago. On this episode of the Journey Podcast, we check in with them to see how the relationship is going, why they signed on in the first place, and why they would recommend Nokian Tyres to customers and fellow dealers. Plus, we dive into the unique weather in the Niagara region, and how it plays into their product recommendations to consumers.
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Nokian Tyres is celebrating 90 years since we invented the winter tire. In honor of the milestone, we're taking listeners behind the scenes to experience a treacherous winter tire film shoot. How did our flagship Nokian Tyres Hakkapeliitta winter tires help avoid disaster? Plus, Hakka Ambassadors weigh in on why they love Nokian Tyres winter tires.
Celebrate with us at NokianTyres.com/Winter90. -
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The all-weather tire celebrates its 25th anniversary this week! In honor of All-Weather Week, Nokian Tyres sits down with two experts in the only true year-round driving solution. Nick Fox of Gills Point S has sold all-weather tires for years as a dealer in Montana, Idaho and Utah. What is the key to educating drivers? And Nokian Tyres Development Manager Leo Hillman discusses how the inventor of the all-weather tire continues to serve as a leader, with six generations of all-weather products.
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On September 19, Nokian Tyres celebrated the grand opening of its new tire factory in Oradea, Romania. We attended the event and spoke with Senior Vice President of Operation Excellence Adrian Kaczmarczyk about how the factory represents our larger global business strategy.
Plus, we are excited to invite dealers to get involved in two campaigns that celebrate major milestones for Nokian Tyres and our industry. -
How is tire testing in Spain helping Nokian Tyres develop tires for North American roads? And how is a tire shop in Alaska preparing for an electric future? Nokian Tyres sits down with a tire test leader at Hakka Ring in the deserts of Spain to discuss tire testing at the state-of-the-art facility, then journeys to the Land of the Midnight Sun to explore how Alyeska Tire is embracing EV drivers.
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It's an electric journey in the automotive space these days. As more drivers opt for electric vehicles, how is Nokian Tyres meeting their needs? A popular EV expert dives into why he, and a growing number of his fans, are Nokian Tyres customers.
Then, Nokian Tyres Vice President of Product Management Marko Saari stops by to explain our Electric Fit symbol. How do we ensure the latest generations of all our tires are seamless fits for EVs?
Learn more about Nokian Tyres' EV-ready tires at NokianTires.com/EVs. -
Nokian Tyres has completed the ramp-up stage at its North American factory in Southeast Tennessee. On this month's show, we chat with Dayton Factory Warehouse Manager Keith Wilkerson about the significance of Nokian Tyres' new finished goods warehouse at the campus. And we catch up with Test Engineer Marc Cooper about our increased testing efforts in North America.
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Protecting the environment is a vital pursuit, but it can be hard to connect the dots from sustainability to a tire's value to consumers. Thrive Regional Partnership's Rhett Bentley is accustomed to pitching how green practices can lead to growth. The chief communications officer weighs in on how to turn sustainability into a value proposition for drivers.
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How will Nokian Tyres' new all-weather tire help tire businesses grow? Linder Tire Owner John Linder talks about how the new Remedy WRG5 tire will help him serve his customers and build loyalty to his business.
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The Nokian Tyres Remedy WRG5 will provide drivers with natural confidence, performance and resilience. Why are dealers excited about this combo? We speak with Tire Factory's Pat Howley and Fetzer Tire's Howie Fetzer.
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This week, Nokian Tyres launched the Remedy WRG5. It's the sixth generation of the tire we invented in 1999 -- all-weather tires built for year-round use and certified for winter driving.
Nokian Tyres Director of Products Steve Bourassa joins the show to discuss the key benefits of this exciting new product. Then, entrepreneur and mother Sandra Erath drops by to explain why the Nokian Tyres Remedy WRG5 gives her Natural Confidence.
Learn more about the Nokian Tyres Remedy WRG5 at NokianTires.com/Remedy. -
Dennis Dwyer drops by the podcast to explain why he describes himself as Nokian Tyres' biggest fan. Why does he trust our winter products to navigate New York winter weather, and how does that faith carry into our all-season and all-terrain tires? What advice does he have for dealers?
Plus, sustainability news from the Dayton Factory. -
A pair of successful Northeastern tire dealers share their advice for winter tire changeover season on this month's episode of the Nokian Tyres Journey Podcast.
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Travel with us to the mountains and high desert of Oregon to test tires at the 2023 Overcrest Rally! Nokian Tyres representatives and our ambassadors truly experienced peace of mind in all conditions at this challenging event. Join us for a recap of the journey.
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This month, we’re celebrating the 24th birthday of Nokian Tyres’ introduction of the all-weather tire to North America. Gill's Point S Tire & Auto Manager Jared McDermott joins us from Montana to discuss why his customers love the Nokian Tyres WRG4. Then Steve Bourassa drops by to explore the history and innovation behind our all-weather products.
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On this month's episode, new all-weather tire driver Jonathan Beecher Field details his journeys between South Carolina and Vermont on the Nokian Tyres WRG4. And Director of Marketing Hans Dyhrman drops by to outline the marketing tools available to dealers this winter sales season.
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What does Nokian Tyres' new ELECTRIC FIT symbol mean for drivers and tire dealers? Nokian Tyres Head of Product Management Marko Saari discusses it in detail in a special bonus episode.
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Nokian Tyres is pleased to introduce ELECTRIC FIT, a symbol that signifies that every Nokian Tyres product is a seamless fit for electric vehicles. What does the symbol mean, and how do we test tires to meet the demands of EVs? Head of Product Management Marko Saari drops by to explain.
Then, Ben Morris of Gills Point S Tire and Auto in Oregon speaks with us about he addresses the needs of his EV customers.
Learn more about our quest to satisfy the needs of EV drivers at NokianTires.com/ElectricFit. -
As hiring nears completion at our North American factory in Dayton, Tennessee, dealers and drivers are buying Nokian Tyres products that are crafted in the USA. Why does that matter to retailers and consumers? We sat down with Zurcher Tire COO Carson Cornelius to discuss the impact of the "Crafted in USA" story on his business and customers. Plus, an excerpt for our recent episode that went behind the scenes of our journey to Europe with the New York Times.
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The New York Times visited Nokian Tyres in Romania and Helsinki for a front-page feature story that ran May 5. Host Wes Boling joined the journalist on the trip and offers a behind-the-scenes account of the experience.
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