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In this episode of On Record PR, sponsored by Lawline, Gina Rubel explores how legal professionals can reap the benefits of generative AI technology and avoid its pitfalls.
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Gina Rubel is the president and CEO of Furia Rubel Communications, Inc. (www.furiarubel.com). A legal marketing and public relations expert, social media enthusiast, attorney, and author, Gina teaches lawyers and legal marketers nationwide how to use integrated communications tools to gain credibility, to get recognized, to build and retain business, and to generate positive financial returns. Widely known in the legal industry, Gina has presented at national and regional conferences for the Legal Marketing Association, National Association of Bar Executives, Association of Legal Administrators, Pennsylvania Bar Association and others. She has been named a Woman Lawyer of Distinction by The Legal Intelligencer, one of Pennsylvaniaâs Best 50 Women in Business and a Philadelphia Business Journal Woman of Distinction.
Gina has helped grow her legal marketing and PR agency to one of the top providers in the United States according to the National Law Journal. She and her firm have handled a wide range of legal communications from internationally publicized death penalty appeals and wrongful death matters in Afghanistan to multi-billion dollar corporate whistleblower matters and law firm growth in particular practice areas, firm wide and in foreign countries. Gina reveals the secrets to law firm communications success in her book, Everyday Public Relations for Lawyers.
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In this episode of On Record PR, Gina Rubel goes on record with Phil Goldberg, Office Managing Partner at Shook, Hardy & Bacon, to discuss the importance of crafting compelling messaging around litigation.
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Phil Goldberg is the office managing partner of Shook in Washington, D.C. and co-chair of its Public Policy Practice Group. With more than 25 years of experience on high stakes and high-profile liability-related public policy, public affairs and public relations issues, he has become a leading voice for common sense liability policies. His practice involves counseling businesses and their trade associations on some of the most cutting-edge liability issues of the day.
As part of his practice, Phil has filed amicus briefs for many of the most influential trade and civil justice groups with courts at every level, from the U.S. Supreme Court to the U.S. Courts of Appeals and state appellate courts. He has testified before Congress and state legislatures, authored leading legal scholarship and spoken at judicial and attorney conferences. He also has become a resource for reporters who write on liability issues.
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In this episode of On Record PR, Gina Rubel goes on record with Kathleen Fisher Enyeart, Counsel at Lathrop GPM, to discuss the challenges of complying with health care regulations in a complex and rapidly changing industry.
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Kathleen Fisher Enyeart, a seasoned litigator and former in-house attorney, is Counsel in Lathrop GPM's Litigation practice. Clients â many of them large corporations â trust Kathleen's experience and advice in guiding them through some of the most high-stakes matters companies can face, internal investigations, as well as civil and criminal investigations at both the state and federal levels. She has represented transportation companies, religious organizations, construction companies and educational institutions, among others. In white-collar and government investigative or regulatory matters, Kathleen represents businesses, owners and executives, including physicians, attorneys, dentists, accountants and other professionals. Her significant experience as a prosecutor, white-collar defense lawyer, and in-house counsel helps clients to navigate risks and challenges while maintaining their integrity and strengths.
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In this episode of On Record PR, Jennifer Simpson Carr goes on record with Alexander Lima, Vice President and Associate General Counsel of Wesco International, to discuss the importance of understanding clientsâ business needs and building trust.
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Global business executive with over 25 years of expertise in leading corporate legal functions for medium and large matrixed public organizations. Proven track record as a strategic and tactical business partner to C-Suite and other senior executives. Catalyst for growth with a change management approach to legal and commercial support. Highly pragmatic and innovative thinker who focuses on winning the game rather than calling balls and strikes. Valued for decisive insights, navigating market and regulatory risks, and mitigating revenue leakage, while protecting business and shareholder interests. Agile mentor and coach who creates a sincere and sustainable passion around a compelling strategic vision that team members and colleagues readily follow.
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In this episode of On Record PR, Gina Rubel goes on record with Mike Abbott, Head of The Thomson Reuters Institute, to discuss how data and market insights are key to crafting effective law firm strategy in an ever-changing landscape.
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Mike Abbott is the Head of the Thomson Reuters Institute. The Institute brings together leaders from across the Legal, Corporate, Tax, and Government communities to share data and insights, discuss market trends, and help shape the way forward for these markets and individual organizations.
Prior to creating the Institute, Mike was a senior consultant with Hildebrandt Consulting and held leadership positions across Thomson Reuters Sales, Marketing, and Client Management in Washington DC and Minneapolis - St. Paul. Mike attended Westminster College in New Wilmington, PA where he earned his B.A. in English/Writing.
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In this episode of On Record PR, Gina Rubel goes on record with succession consultant David Wood to discuss implementing programs that secure the prosperity of law firms for future leadership.
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In the leadup to his retirement from AmLaw 100 firm Barnes & Thornburg, after a 38-year career as a corporate trial lawyer, David Wood transitioned his entire $6M practice to younger partners who his clients have come to know and trust.
David consults with law firms and retiring partners, helping them accomplish what he did: The transition of large corporate clients to capable successors. He has a unique perspective on retirement succession, inasmuch as heâs actually achieved the transition of a large law practice to younger partners. He is also intimately familiar with the obstacles and politics that managing partners of law firms must overcome to implement effective retirement succession programs. His task-specific training is the âHowâ of retirement succession.
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In this episode of On Record PR, Jennifer Simpson Carr goes on record with Leander Dolphin, Managing Partner of Shipman & Goodwin, to discuss the evolution of the relationship between in-house counsel and law firms, and the importance of utilizing a business mindset to adopt a client-first approach.
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Leander Dolphin is a partner in Shipman & Goodwinâs School Law Practice Group. In private practice and as former vice president of human resources and general counsel for the Girl Scouts of Connecticut, Leander has dedicated her career to advising educational institutions and organizations that foster the development of children, youth and young adults. An effective litigator and counselor, she draws on her dispute-resolution experience to help clients identify shared goals and find common ground with staff, parents, students and community stakeholders.
Leander advises universities, colleges, public school districts, independent schools, and other public- and private-sector clients on the full range of education and employment matters. She also works with clients to develop and implement effective non-discrimination policies and to address teacher, staff and student discipline concerns, confidentiality and privacy issues in education, and special education disputes, among other areas.
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In this episode of On Record PR, Jennifer Simpson Carr goes on record with Marie-Cristine Kaptan, Senior Associate at BĂ€r & Karrer AG, to discuss her Ironman journey and maintaining balance in her personal and professional life.
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Marie-Cristine Kaptan has been with BĂ€r & Karrer since May 2022. Previously, she worked at another major law firm in Zurich for 2.5 years (mainly in banking and litigation). In addition, she completed an MBA at Stanford Graduate School of Business (with a focus on, inter alia, sustainability) and gained some strategy consulting experience at Boston Consulting Group. At BĂ€r & Karrer, she works in Capital Markets, Listed Companies and Public M&A, whereas she is specialized on corporate governance and legal ESG matters. She regularly publishes in these fields.
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In this episode of On Record PR, Gina Rubel goes on record with William M. Washington III, Global CFO of Baker McKenzie, to discuss navigating the complex finances of an international law firm.
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William M. Washington III is responsible for Baker McKenzie's financial operations, which totals more than over $3 billion in revenue across 76 offices in 45 countries. In his role, he is responsible for over 1,400 people and serves on the Executive Committee, Financial Committee and many other strategic committees related to the firm's operations. William has also served as the CFO â Americas for Hogan Lovells where he worked closely with firm leadership to formulate a vision for the future of the firm and provide an understanding of the firmâs financial picture to help drive profitability.
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In this episode of On Record PR, Jennifer Simpson Carr goes on record with Daniel Clarke, Senior Business Development and Clients & Markets Manager at Kennedys CMK, to discuss navigating the nuances of client service and business development in the global legal market.
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Daniel Clarke is a Senior Marketing & Business Development professional with 18+ yearsâ experience in client relationship development, business development, sector and legal practice strategy, client feedback, marketing communications, and team leadership.
Having lived and worked in the UK, Singapore, and New York and worked in several countries across Europe, Daniel is very experienced in leading and implementing multi-faceted, regional and global business development and client development strategies.
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In this episode of On Record PR, Gina Rubel goes on record with linguistic anthropologist Suzanne Wertheim to discuss how using inclusive language can build trust and strengthen relationships with co-workers, friends, and family.
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Suzanne Wertheim, PhD is a national expert on inclusive language and an international keynote speaker with more than two decades of experience researching and speaking about inclusive language. Her book, The Inclusive Language Field Guide: 6 Simple Principles for Avoiding Painful Mistakes and Communicating Respectfully (Berrett-Koehler), offers 6 common-sense principles to guide all kinds of communication with all kinds of people.
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In this episode of On Record PR, Jennifer Simpson Carr goes on record with Carlton Dixon, Founder and CEO of Reveal Suits, to discuss the risks and rewards of starting a business and following your passion.
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Reveal Suits is a minority and veteran-owned business, 100% committed to earning your trust and business. Carlton is the foundation of Reveal Suits. Raised by a single mother in the Dallas inner-city, Carlton learned early on the value of hard work and perseverance. A former student-athlete himself, Carlton has made it his life's work to inspire young men and women to achieve their goals, first as a coach, then as an athletic director, and now as the owner/CEO of Reveal Suits.â
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In this episode of On Record PR, Gina Rubel goes on record with Patricia Hennessy, Partner at Barton Gilman, to discuss the wide range of legal tools education lawyers employ to serve the needs of children.
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Pat serves as the co-chair of Barton Gilmanâs Education Law Group. She is an education reform advocate and activist, serving on the National Litigation Council for the National Alliance of Public Charter Schools and as a long-term member of the Alliance of Public Charter School Attorneys. She also works with private schools and boarding schools and was a member of the board of the Pennsylvania Association of Independent Schools. Pat is also active with issues related to education reform and school choice in Maryland.
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In this episode of On Record PR, Jennifer Simpson Carr goes on record with Meghan Warren, Director and Principal of Burke Lawyers, to discuss the importance of sharing knowledge to help businesses prepare for any legal issues on the horizon.
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Meghan Warren is a commercial and business lawyer in advice, transaction and disputes with more than 16 years of experience and rare industry capabilities. She's also one of the few Australian lawyers with a New York State Bar attorney license, allowing her to practice in US law in addition to her Australian legal practitioner qualification and admission.
Meghan is one of Australiaâs most sought-after lawyers for medical and health industry professionals and businesses.
Since becoming a Director at Burke Lawyers in 2016, Meghan has helped shape the future of Burke Lawyers. She prioritizes clients and the well-being and career progression of the Burke team. And significantly, she embraces and has improved technology adoption across the firm, allowing Burke Lawyers to grow and thrive while offering uninterrupted client service.
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In this episode of On Record PR, Jennifer Simpson Carr goes on record with Mitchell Sterling, Chief Client Development and Relationship Officer at Blank Rome, to discuss how law firms can collaborate with clients to best serve their needs.
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Mitch Sterling works closely with Blank Romeâs leadership and attorneys across practices and geographies to identify and pursue opportunities for revenue generation and exceptional client service.
He develops and executes upon business, client, and industry strategies. Mitch leads and manages a broad range of interdisciplinary industry teams, working groups, and client campaigns. He also manages the firmâs Competitive Intelligence team and drives profile-, brand-, and relationship-building efforts for the firmâs Philadelphia office.
Mitch has more than 15 years of experience in the legal industry. Prior to joining Blank Rome, he served as both a Director of Marketing and Business Development and a practicing real estate attorney for a global Am Law 20 law firm.
Mitch earned his J.D. from Villanova University School of Law and his B.B.A. in Marketing from Emory University.
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In this episode of On Record PR, Gina Rubel goes on record with Sabrina Mizrachi, Deputy General Counsel at Estée Lauder, to discuss how litigation has evolved with new technology and increased media attention.
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Sabrina Mizrachi is the Vice President, Deputy General Counsel of Litigation and Global Product Regulatory at The EstĂ©e Lauder Companies. Sabrina provides regulatory guidance, manages a comprehensive litigation portfolio, and protects the companyâs brand integrity on a global level. Previously, Sabrina provided corporate governance and litigation management as Chief Litigation Counsel at Colgate-Palmolive.
Sabrina received her J.D. from Georgetown University and a B.A. in Political Science and Philosophy from Boston University. She is involved with the Environmental, Energy, and Resources section of the American Bar Association.
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In this episode of On Record PR, Gina Rubel goes on record with Aihong Yu, Chief Privacy Counsel of CDK Global, to discuss how embracing privacy and security measures can accelerate growth for businesses.
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Aihong Yu oversees CDK Globalâs privacy, AI and data governance programs.
Aihong grew up in China. She received her bachelor's and master's law degrees from Peking University and taught law in a top law school in China for a few years before she came to the U.S. She obtained her law degree in the University of Chicago Law School and has since practiced law in the U.S. and China for nearly 27 years. Aihong started as a corporate associate and worked with two prominent U.S. law firms in Chicago, Hong Kong and Shanghai. She has extensive experience in M&A, venture capital, private equity investments, and technology transactions. She represented U.S. companies such as GE, Warner Brothers, etc. to negotiate some complex and high-profile deals in China. During her in-house career with ADP, Aihong added corporate governance and antibribery compliance to her practice portfolio. When CDK was spun off from ADP to become an independent public company in 2014, Aihong volunteered to become the first privacy lawyer in the company. She has enjoyed the fun as well as the challenges of being a privacy and data security lawyer in the past 10 years.
Aihong has been a speaker at privacy and cybersecurity events, including the ACC Annual Meeting and the Women, Influence & Power in Law Conference in 2023. She will speak again next month at the ACC Cybersecurity Summit in Los Angeles.
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In this episode of On Record PR, Jennifer Simpson Carr goes on record with Jeseñia Brown, Senior Manager of Pro Bono and Corporate Social Responsibility at Shearman and Sterling, to discuss the most effective ways to maximize a law firmâs contributions to the communities in which it operates.
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Jeseñia Brown serves as the global manager for corporate social responsibility at the law firm of Shearman & Sterling. As a member of the firmâs global pro bono and corporate social responsibility team, her focus is on employee community engagement and volunteering, coordinating environmental and sustainability efforts, charitable giving, and awareness building.
Jeseñia is a graduate of Rollins College with a bachelorâs degree in Anthropology and Sociology, and holds a master's degree in Nonprofit Management from Thomas Edison State University. Jeseñia serves on the Bridgewater Somerville branch board of the Greater Somerset County YMCA as well as serving as an officer of the Manville Music Organization.
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In this episode of On Record PR, Gina Rubel goes on record with Zack Needles, Editor-in-Chief of Law.com, to discuss how legal journalism can prepare law firms for emerging trends that could have a major impact on the industry.
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Zack Needles is Global Managing Editor, Regional Brands at ALM. He is also the Managing Editor of The Legal Intelligencer, Pennsylvania Law Weekly, Delaware Business Court Insider and Delaware Law Weekly.
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In this episode of On Record PR, Gina Rubel goes on record with Lydia Petrakis, Corporate Counsel and Digital Strategist at Microsoft, to discuss how generative AI is transforming the work processes of in-house legal teams and law firms.
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Lydia Petrakis is Senior Corporate Counsel and Digital Strategist in Microsoftâs Corporate, External, and Legal Affairs (CELA) department on the CELA Technology and Operations team. Her team is dedicated to driving industry-leading innovation to shape the future of Microsoftâs legal practice. Lydiaâs key responsibilities include serving as strategist, driver, change agent, storyteller, and ambassador. She focuses on culture, processes, technology, and external engagement to advance the digital and AI transformation journey. Prior to this role, Lydia served as a product attorney in Microsoftâs business and engineering teams responsible for Office 365 products and services.
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