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In Episode #82, Ross is joined by Armin Vit, co-founder of UnderConsideration.
Born and raised in Mexico City, Armin Vit is a graphic designer and writer now living in Bloomington, IN. He is co-founder of UnderConsideration, a graphic design firm generating its own projects, initiatives, and content. He’s also the editor and primary writer of the popular blog Brand New.
Ross and Armin discuss the boldness it takes to impress a discerning audience, the best reasons to rebrand and how giving your brand motion can help you stand out.
Find show notes and episode highlights at https://nwrk.co/omq-armin.
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In Episode #81, Ross is joined by Danny Denhard, Interim Chief Growth Officer and coach.
Danny has over two decades of experience helping to operationalise and grow businesses of all sizes. Danny has led Product, Growth and Marketing Departments, helping household names and challenger brands grow and connect with customers' hearts and minds.
Ross and Danny discuss how your brand makes you memorable and the roles community, logistics and advertising play in building successful businesses these days.
Find show notes and episode highlights at https://nwrk.co/omq-danny
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Fehlende Folgen?
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In the first of our new rolling season, episode #80, Ross is joined by Astrid Stavro, Founder & Creative Director of Astrid Stavro Studio.
Astrid is a globally recognised and awarded creative director with over two decades of leadership in design. Her work is characterised by powerful ideas, exceptional craft and deep engagement with the content and audience. She is the President of the International Society of Typographic Designers (ISTD) and a member of Alliance Graphique Internationale (AGI).
Ross and Astrid discuss what it takes to build brands that are timeless but still fresh and the important role people’s unique stories and perspectives play in this.
Find show notes and episode highlights at https://nwrk.co/omq-astrid-stavro
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In Episode #79, Ross is joined by Jason Naylor, award-winning artist, muralist and author.
Jason is a NYC artist, known for bright colours and even brighter themes, commonly found on large scale murals around the world. His work explores the communication of human emotions using organic shapes, bold colours and a strong design aesthetic. Jason has worked with various brands like Coach, Pepsi, Toyota, and Microsoft. He has received global recognition for his work including a Golden Novum Design Award. In 2018, BUMBLE named Jason one of its 100 Most Inspiring New Yorkers.
Ross and Jason Naylor, award-winning artist, muralist and author, chat about how holding strong values positively influences your work and the way you collaborate, how practising your craft and working within constraints will help you form your identity and carve out an organic personal brand and the impact colour can have; especially in environments where it’s scarce.
Find show notes and episode highlights at https://nwrk.co/omq-jason
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In Episode #78, Ross is joined by Jakub Rusiecki, Co-Founder of The Symmetrical DAO and Summoner at Social Graph Ventures.
Jakub started his career in biochemistry but switched gears in 2021 to focus on the cryptocurrency and blockchain space. He co-founded The Symmetrical, an investment DAO aimed at Gen Z, which has quickly grown to over 60 members worldwide. Jakub is currently the summoner for Social Graph Ventures, a DAO that invests in projects building the technology and apps powering decentralized social networks and communities.
Ross and Jakub discuss the issues web3 social media platforms face in terms of UX and UI, the investment opportunity in media NFTs, why you should let people AI-replicate and use your identity and much more.
Find show notes and episode highlights at https://nwrk.co/omq-jakub.
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In Episode #77, Ross is joined by Anthony Azekwoh, a contemporary artist and author based in Nigeria, whose work focuses on African folklore and mythology.
Anthony uses diverse mediums, such as digital and traditional painting and sculpting, to explore transformation and change in his country. He replicates traditional techniques through digital mediums, producing physical, corporeal manifestations of his work. His art has been seen worldwide, with clients like Facebook and celebrities such as Masego and Adekunle Gold.
Ross and Anthony discuss the lack of representation for African Artists in Web3 and how he thinks the space will evolve over the coming years. Anthony also shares his realisation about Instagram that drove him to start working with SuperRare.
Find show notes and episode highlights at https://nwrk.co/omq-anthony
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In Episode #76, Ross is joined by Matthias Winckelmann, Co-Founder and one of the two Creative Directors of someform Studio.
Before launching someform Studio, Matthias worked as Managing Partner and Director at the creative ensemble foam Studio and as Head of 3D at the internationally acclaimed design & branding studio ManvsMachine in London.
Ross and Matthias discuss why the world’s biggest companies are using abstract design to stand out, what this means for designers, and how we can avoid carrying current biases in the future.
Find show notes and episode highlights at https://nwrk.co/omq-matthias
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In Episode #75, Ross is joined by Casey Martin, Founder and Executive Creative Director of Play, a branding and design studio working with the world’s most innovative companies.
Casey’s leadership has helped shape Play into an uncommonly agile partner, resulting in acclaimed collaborations with Elon Musk’s neurotech pioneer Neuralink, digital currency Worldcoin, storage standout Dropbox and many others.
Ross and Casey discuss what it’s like to build the brands that are shaping the future and how to adapt your design process to work with visionary tech leaders. Casey also shares his perspective on finding balance in fast-paced agency life.
Find show notes and episode highlights at https://nwrk.co/omq-casey
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In Episode #74, Ross is joined by Lucas Zanotto, a multi-award-winning designer, artist, and director.
Lucas’ career is as varied and playful as his creations. His work effortlessly merges analogue and digital craft into thought-provoking films, apps, and installations. Zanotto also creates intriguing apps for children through his entertainment platform YATATOY.
Ross and Lucas discuss how rules help artists find their unique style and why generative art still requires craft and skill. Lucas also shares how generative art could make artists’ work more accessible, and how training AI could help you build your brand.
Find show notes and episode highlights at https://nwrk.co/omq-lucas
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To listen to previous episodes go to https://nwrk.co/omq.
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In Episode #73, Ross is joined by Kate Dawkins, multi-BAFTA-winning video/projection designer and director, and the founder of Kate Dawkins Studios.
Kate has over 25 years of experience turning pixels and projection into spectacular immersive events, shows, and live performances–entrancing global audiences. She's collaborated with world-class directors, producers, artists, and brands, such as BBC Studios and Ministry of Defence, and created immersive experiences and ceremonies like the London 2012 Olympics, among others.
Ross and Kate discuss how to create unforgettable brand experiences. Kate shares how to craft messages that resonate with audiences and how to bring them to life as immersive experiences. She also breaks down the 4 pillars that she and her team use to think about their work.
Find show notes and episode highlights at https://nwrk.co/omq-katedawkins
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To listen to previous episodes go to https://nwrk.co/omq.
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In Episode #72, Ross is joined by Nando Costa, a seasoned Brazilian-American designer with experience in digital products, branding, and animation production at Microsoft and Google.
At Microsoft, Nando was part of the team that shipped the HoloLens Developer Edition and Windows Mixed Reality. He was at the forefront of a collective effort to evolve the design language for Microsoft 365 experiences across all platforms. And, after a brief stint at Google Design, Nando returned to Microsoft to work on the Microsoft Mesh team, exploring the intersection of traditional UX, immersive experiences, and generative AI.
Ross and Nando discuss how AI will change brand strategy and how we build brands. Nando also shares how he thinks AI will help shape virtual reality, and what designers can do to ensure they don’t get left behind.
Find show notes and episode highlights at https://nwrk.co/omq-nando
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To listen to previous episodes go to https://nwrk.co/omq.
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In Episode #71, Ross is joined by Simon Dixon, co-founder of DixonBaxi.
Simon has explored where creativity, design, and tech overlap for more than two and a half decades. His company, DixonBaxi, works with iconic companies across sports, entertainment, media, new economy, technology, and beyond. 'Be Brave' is their defining spirit.
Simon Dixon shares how DixonBaxi creates work that resonates. He weighs in on whether design can change the world, and warns against following tech trends instead of your WHY.
Find show notes and episode highlights at https://nwrk.co/omq-dixonbaxi
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To listen to previous episodes go to https://nwrk.co/omq.
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In Episode #70, Ross is joined by the founders of Tally Labs – See Ape Follow Ape (SAFA) and Valet Jones .
Valet Jones is a former Product Manager and Creative Writer. He is the original voice of Jenkins the Valet. See Ape Follow Ape is a Former Marketing Agency Founder. He’s never seen an Ape he didn't follow.
Ross, SAFA, and Valet Jones discuss why you need to build in public, the mistakes that they’ve made, and how to work with your community.
Find show notes and episode highlights at https://nwrk.co/omq-tally-labs
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In Episode #69, Ross is joined by J.P. and Justin Alanis, Co-CEOs of StoryCo.
J.P. Alanís is an experienced development executive. He previously co-created and led GOLF MEDIA, the direct-to-consumer media platform and production company founded by Tyler, The Creator. Justin Alanis is an experienced entrepreneur with a background in both technology and private equity.
Ross and the Alanis brothers discuss what it’s going to take for DAOs to be successful, how Netflix kills creator revenue, and why we'll never see another indie film like The Matrix.
Find show notes and episode highlights at https://nwrk.co/omq-storyco
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In Episode #68, Ross is joined by Anthony Di Iorio, co-founder of Ethereum and founder of Decentral Inc and Andiami.
Anthony’s mission has always been to empower people with the tools they need to have total control over three things – their money, communication, and identity. He co-founded Ethereum in 2013. He is currently the founder and CEO of Decentral Inc. – an innovation hub & software development company focused on decentralized technologies. He has also recently launched Andiami, a global tech project designed to power a user-controlled internet while complementing & assisting decentralized technologies such as Bitcoin, Ethereum, and others.
Ross and Anthony discuss the values that drove Ethereum’s success, how Web3 runs the risk of becoming centralised, and what he believes is the perfect model for solving business problems.
Find show notes and episode highlights at https://nwrk.co/omq-anthony
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In Episode #67, Ross is joined by Zeneca, web3 and NFT investor, advisor, content creator, and project founder.
He writes a Newsletter on NFTs, hosts two podcasts, runs a YouTube channel, has ~300k followers on Twitter, and manages two NFT communities: all with a focus on creating educational content to help people learn about the wild world of web3.
Ross and Zeneca discuss how he’s built one of the strongest communities in Web3 and why you shouldn't monetize your content too early.
Find show notes and episode highlights at https://nwrk.co/omq-zeneca
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To listen to previous episodes go to https://nwrk.co/omq.
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In Episode #66, Ross is joined by Jeff Staple, the founder of REED ART DEPARTMENT (formerly known as Staple Design).
Jeff is a creative visionary whose work encompasses graphic, fashion, and footwear design, as well as brand marketing. He has worked on countless creative projects for clients ranging from startup brands to Fortune 100 companies.
Ross and Jeff discuss how brands and branding change from the real world to Web3 and how he carried the famous Staple Pigeon into the metaverse.
Find show notes and episode highlights at https://nwrk.co/omq-staple
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To listen to previous episodes go to https://nwrk.co/omq.
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In Episode #65, Ross is joined by Teemu Suviala, Global Head of Brand Design for Reality Labs at Meta.
Reality Labs is a diverse group of developers, researchers, engineers, and designers that leads the expansive work being done at Meta in building the next computing platform and bringing the metaverse to life. Before joining Meta Teemu led creative work at brand and design agencies, Collins, as ECD and Wolff Olins as CD in New York. He is also a co-founder of design agencies Kokoro & Moi and Syrup Helsinki and a partner at footwear brand Tarvas.
In this episode, Ross and Teemu discuss the history of surrealism and its return to mainstream attention, and how the Metaverse will change brands. He also shares what he’s learned by being at the intersection of creativity and technology.
Highlights from the conversation
The metaverse will accelerate surrealistic fantasy-shaped ideas
AI tools that are connected to the metaverse will change how we design
It comes down to making sure that [your] core positioning and values are in a great place
Dada and Surrealism were reactions to similar things that we're seeing today
Oddness, surrealism, and escapism are starting to bleed out into popular culture
As reality was getting weirder and weirder and sometimes even unrecognizable art did the same thing
More about Teemu Suviala
Teemu Suviala is the Global Head of Brand Design for Reality Labs at Meta. This diverse group of developers, researchers, engineers and designers leads the expansive work being done at Meta in building the next computing platform to help people connect, find communities and grow businesses - bringing metaverse to life. Reality Labs' work spans a number of breakthrough technologies such as Meta Quest, Meta Horizon, Meta Portal and Ray-Ban Stories and touches sectors ranging from entertainment and gaming to commerce, education and work. Teemu sits in the creative intersection of product and marketing focusing on strategic and conceptual foundations for how these brands come to life. He and his team develop brand strategies, design & identity systems as well as brand elements and experiences from custom typography and sonic logos to immersive retail environments and in-product brand moments across AR and VR, among other things. At Meta, brand design teams work at the very edge of the discipline, imagining how brands will be expressed in emerging environments — including some that don’t yet exist.
Before joining Meta Teemu led creative work at brand and design agencies Collins as ECD and Wolff Olins as CD in New York. He is also a co-founder of design agencies Kokoro & Moi and Syrup Helsinki and a partner at footwear brand Tarvas.
Find Teemu here: Twitter | LinkedIn | Instagram
Show Notes
People:
Leonora CarringtonJeff StapleBjarke IngelsCompanies and organisations:
Tate ModernThe MetVenice BiennaleGuggenheim / Peggy GuggenheimRTFKTBIGMiscellaneous:
SurrealismDada / DadaismHow you can help
There are four ways you can help us out.
Give us your thoughts. Rate the podcast and leave a comment.Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) ofTell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.One More Question is a podcast by Nicework. We are on a mission to build purposeful Web3 brands that people care about.One of the things we do best is to ask the right questions. This podcast exists because we want to share some of the best answers we have heard over the last 15 years. Our clients range from a venture studio and Hollywood film producers to the inventors of the hamburger, to name a few. We have had the honour of talking to guests like Micheal Bierut, Natasha Jen, Bruce Mau, Jack Butcher, Aaron Draplin, Marina Willer and Fredrick Öst. Their work has shaped our industry over the last 40 years. The aim is to share useful perspectives, insights and inspiration you can use as you go about building your brand. Hosted by our founder Ross Drakes.
For cutdowns of the podcast visit our YouTube channel.
Subscribe iTunes, Spotify, Stitcher, Google Podcasts
Music by: @dcuttermusic / http://www.davidcuttermusic.com
To listen to previous episodes go to https://nwrk.co/omq.
If you enjoyed this episode, please leave a review and share it with your friends.
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In Episode #64, Ross is joined by David Gersch, Creator of CryptoLeos.
CryptoLeos is an NFT collection celebrating pop culture by world-renowned artist David Gersch. Each NFT is a multi-utility asset – ownership of a CryptoLeo welcomes you to the Leo party, an exclusive club of stylish Oscar-winning winners!
Ross and David discuss how he created 1000 unique artworks for CryptoLeos, the power of memes as drivers of culture, and his experiments at the forefront of new technology.
Highlights from the conversation
NFTs are a crossroads of new tech [with] internet culture
Fun is very important, especially for NFT
Memes are the medium through which we're able to [share culture] on the internet
Rule book? Throw that out the window. Let's do something different
I definitely believe in NFT because I believe in the value in digital assets
Leonardo DiCaprio is probably the most memed celebrity of them all
More about David Gersch
David Gersch is a world-renowned artist and the creator of the iconic CryptoLeo's NFT collection The Leoverse Metaverse.
CryptoLeos is an NFT collection celebrating pop culture by world-renowned artist David Gersch. Each NFT is a multi-utility asset – ownership of a CryptoLeo welcomes you to the Leo party, an exclusive club of stylish Oscar-winning winners!
Find David here: Twitter | Instagram | CryptoLeos
Show Notes
People:
Leonardo DiCaprioBeepleCompanies and organisations:
Bored Apes (Bored Ape Yacht Club)Punks (Crypto Punks)Art BaselMiscellaneous:
The Art DegenHow you can help
There are four ways you can help us out.
Give us your thoughts. Rate the podcast and leave a comment.Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) ofTell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.One More Question is a podcast by Nicework. We are on a mission to build purposeful Web3 brands that people care about.One of the things we do best is to ask the right questions. This podcast exists because we want to share some of the best answers we have heard over the last 15 years. Our clients range from a venture studio and Hollywood film producers to the inventors of the hamburger, to name a few. We have had the honour of talking to guests like Micheal Bierut, Natasha Jen, Bruce Mau, Jack Butcher, Aaron Draplin, Marina Willer and Fredrick Öst. Their work has shaped our industry over the last 40 years. The aim is to share useful perspectives, insights and inspiration you can use as you go about building your brand. Hosted by our founder Ross Drakes.
For cutdowns of the podcast visit our YouTube channel.
Subscribe iTunes, Spotify, Stitcher, Google Podcasts
Music by: @dcuttermusic / http://www.davidcuttermusic.com
To listen to previous episodes go to https://nwrk.co/omq.
If you enjoyed this episode, please leave a review and share it with your friends.
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In Episode #63, Ross is joined by Bryce Anderson, Production Executive at Clubhouse Pictures and part of the team bringing Omega Runner to life.
Bryce Anderson started his career and bought his first Bitcoin as an assistant at United Talent Agency. He joined Clubhouse Pictures when it was founded in 2015 and has worked on the producing team for Bright, Birds of Prey, and I, Tonya, among others.
Ross and Bryce discuss why Bored Ape Yacht Club is similar to Hello Kitty, what people get wrong about film3, and why Clubhouse Pictures are reimagining storytelling in Web3
Highlights from the conversation
A lot of people in Web3 don't realise turning a static image into global IP for entertainment is a huge lift
The Bored Ape brand is really powerful as an image. I would compare it to something like Hello Kitty
The other mark of good world-building is that there's a lot more to do in it, a lot more to explore
I don't want to be the dragon that sits on a pile of IP gold
The potential for the next Marvel or the next Disney exists in Web3
A lot of what inspired us to do this is fan fiction
More about Bryce Anderson
Bryce Anderson started his career and bought his first Bitcoin as an assistant at United Talent Agency. He then worked in creative development at Warner Bros. before joining Clubhouse Pictures upon its inception in 2015. He has worked on the producing team for Bright, Birds of Prey, and I, Tonya, among others.
Find Bryce here: Twitter | LinkedIn
Show Notes
People:
Bryan UnkelessCedric Nicolas-TroyanBlaise HemingwayCompanies and organisations:
RunnerUnited Talent AgencyYUGA LabsHello KittyHow you can help
There are four ways you can help us out.
Give us your thoughts. Rate the podcast and leave a comment.Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) ofTell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.One More Question is a podcast by Nicework. We are on a mission to build purposeful Web3 brands that people care about.One of the things we do best is to ask the right questions. This podcast exists because we want to share some of the best answers we have heard over the last 15 years. Our clients range from a venture studio and Hollywood film producers to the inventors of the hamburger, to name a few. We have had the honour of talking to guests like Micheal Bierut, Natasha Jen, Bruce Mau, Jack Butcher, Aaron Draplin, Marina Willer and Fredrick Öst. Their work has shaped our industry over the last 40 years. The aim is to share useful perspectives, insights and inspiration you can use as you go about building your brand. Hosted by our founder Ross Drakes.
For cutdowns of the podcast visit our YouTube channel.
Subscribe iTunes, Spotify, Stitcher, Google Podcasts
Music by: @dcuttermusic / http://www.davidcuttermusic.com
To listen to previous episodes go to https://nwrk.co/omq.
If you enjoyed this episode, please leave a review and share it with your friends.
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