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One of the most ignored concepts in business in my experience is positioning. I mean, people know of positioning, but they don't practice it well. Why? For one, it's scary, because it goes against common sense in many ways.
In this episode, I talk about a principle from my upcoming book/booklet (let's see what it becomes).
I call this principle Carve Out Your Space And Own It.
It's about the importance of discovering where you should space, and how to show up and lead within that space.
Please don't ignore it ;)
If you like help with positioning your brand and offering, reach out to us at [email protected]
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog -
I'd be the first to admit my headline sounds a bit cocky and that I might have more to learn from you than you have to learn from me.
However, I decided to challenge myself with a question. If my life depended on it, if someone held a gun to my head and told me I must make your business thrive, what would I do?
I came up with six non-negotiable principles I have come to believe are decisive for your growth and success.
If you have been reading or watching my content before, you might know that I am passionate about helping entrepreneurs turn their potential into greatness. I believe strongly in entrepreneurship as a force for positive change in the world. I wish more people would turn their talents into thriving businesses and move the world forward.
So why do so few create something extraordinary? Why do so few even break even?
Over my 20+ year career, I have had the privilege to work with thousands of people, and I have come to learn what the biggest obstacles to growth and prosperity are.
So I asked myself, what are the most important ways in which I could help ANY entrepreneur and business succeed? Could I?
In a nutshell, here is what I would do to ensure that you would achieve great success. To be clear, we would not work on all things at once, but these principles would work as the checklist to ensure you reach your dreams.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog -
Fehlende Folgen?
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What does it take to achieve extraordinary levels of success as an entrepreneur and in life?
Many things, for sure...but as I've been exploring this topic for the last 20+ years of my life, and after reading several hundreds books on the subject, I have learned that there are three areas that extraordinary achievers keep expanding. In this episode, I share what they are, and what you can do to to achieve extraordinary levels of success.
If you'd like help with these, reach out to me at [email protected]
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog -
In this episode, which I shot in a garden in the south of Portugal (also available on my YouTube channel) I share my creative process. It's a process I developed through trial and error over the years, and I have come to learn that this process never fails me. I mean, coming up with great ideas is not easy. But I find that by having a framework for feeding your mind, then cross-pollinating insights and ideas will lead to an infinite amount of ideas, some of which are crap, and some of which are original and useful.
Try it for yourself and let me know what you think!
Tobias
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog -
If you're in the professional services space (agency owner, consultant, coach, etc.) one of the SMARTEST things you can do is to PRODUCTIZE your service(s).
When you think of your service as a product, you will start to STANDARDIZE it, so that you can deliver a specific outcome repeatedly over time.
The main benefits are: -You can get higher margins -Your business becomes more predictable -You can grow and scale your business and...you can remove yourself as the BOTTLENECK of your business.
Interested?
Join Beta™ - our brand new program for owners of professional services firms who want to productize their services. thefutureacademy.com/meeting In 30 days, you'll launch and work with paying clients. 100% ROI Guarantee.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog -
Have you ever listened to someone more experienced than you as they told you something important....yet you chose to ignore it?
I know I have.
During the first seven years running my brand consultancy, I ignored not only what I learned from industry leaders and gurus, I ignored my own advice...the advice I gave my clients as a strategist...
I feel like such an idiot...but I more or less wasted seven years building my agency the wrong way...
I am talking about the same way practically everyone builds and operates their agency, consulting firm...or any professional service firm.
Hope you enjoy the episode.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog -
Why do we measure business success based on revenues, when profits are the only thing that really matter. I mean, sure, size does matter (sometimes), but aren't you more interested in having a profitable business than a big one?
In this episode, I share some principles for how to make your agency or consultancy profitable, how to avoid some common traps (I've been there....), and three "must" ideas you will have to implement to make your business profitable (and scalable).
Hope you enjoy the episode.
p.s. contact me at tobias [at] thefutureacademy.com if you'd like to share ideas or connect with me.
We're working closely with agencies on the stuff I talk about in this episode.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog -
We all know BRANDS matter, but do you know how you can translate your brand-building investments and activities into MONEY?
This could blow your mind!
Learn a simple, powerful formula that connects to your brand.
In addition to explaining how "brand" connects to revenue, and profit, I also share a couple of opportunities.
1. I work with a small number of selected clients to implement strategies around brand- and offering development, client acquisition, and operations (based on my work around what I call The Simple Company).
2. I am launching a brand new membership service, which works la lot like a mastermind. It's for ambitious, visionary entrepreneurs who want to build 7 and 8 figure businesses (you don't have top be there yet), and who want to live a passionate life and have it all...experiences, relationships, growth, lifestyle...
If you're interested, please email me at [email protected] and I'll connect you with my team.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog -
Brand consulting needs a serious upgrade.
Let's be real.
What used to work in "brand-building" does not work as well today.
And the majority of the industry fails to make a decent living.
I've been in this space for almost 15 years, and I've seen enough to say that it's time we stop doing it the old way...
Brand strategy followed by "branding", a.k.a brand communications (visuals, messaging etc.) is simply not enough in a 2022 environment.
Let's replace RE-BRANDING (as we know it) with RE-INVENTION.
As brand consultants, we must hold ourself to a higher standard. We can bring more value that lawyers and business consultants at best. We combine strategy with creativity, which is how we can create magic for our clients.
We're in the business of future creation, connecting companies and customers with a greater future.
In this eposiode, I share what a better model looks like. It's a model I have practiced throughout my career, and it deliver because it's about driving innovation and business transformation through the lens of "brand".
Check out the video in the comments below, and if you like it, apply to be one of the 20 people who joins me for Certified Brand Consultant™ - 10 weeks of training and coaching.
I am only opening this program 1-2 times per year, so if you want in, just DM me and my team will set up a call to discuss it.
Btw, if you're not into brand consulting but would me and my team to apply this model and thinking to your brand and business, please DM me too...we work with growth-minded companies to drive growth and profitability through their brands.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog -
Positioning is one of the most important ideas in business. More than your brand strategy, your position is the heart of your business strategy. But how do you go about discovering your positioning?
In this episode I share the framework I created about 10 years ago and used with hundreds of clients.
It's as simple as it can be, and I am confident that it will help you.
Dig out a pen and paper, and follow this simple exercise.
if you want the tool sent to you, please email us at hello(at)thefutureacademy.com and we will send the framework.
Hope you enjoy the episode.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog -
In this episode, I share the one thing any business needs to become unstoppable.
When you ask people what they want the most, they don't usually mention this thing....but all entrepreneurs secretly crave it.
I am talking about PREDICTABILITY.
When your business is predictable, you don't have to live in a reactive, short-term mode.
You can create, innovate and make strategic, long-term decisions that serve your mission and your ultimate dream.
In this episode, I share what it takes.
To check out more, check out this free training where I do deeper into this:
www.thefutureacademy.com/simplecompany
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog -
Why is change so hard?
Have you met the 800-pound gorilla?
Have you tamed it?
Check out this episode where I talk about the PROCESS for PERMANENT CHANGE.
Hope you enjoy it.
Pls share this with someone who needs to hear this.
And don't forget to subscribe, share, and review ;)
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog -
This is THE most important era for brands. This is also the best time ever to become a brand consultant. In this episode, I talk about how brands create value and differentiate, and how mere product or service benefits won't suffice anymore.
I explain my model for value creation and differentiation. You can use it to frame questions and ensure you are creating value on multiple levels (stacking value).
If you are interested in learning more about brand consulting, go to :
www.thefutureacademy.com/certifiedbrandconsultant
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog -
Here's a GREAT insight and principle for you if you want to avoid feeling fear while you perform (on stage, video, podcast, or wherever). It's not about strategy, it's not about tactics....it's about something a lot BIGGER than that. Listen in to see what I mean, and I am sure you will agree.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog -
Let's get real about the purpose of entrepreneurship. It's not to hustle and suffer, it's not even to build a successful business. In this short episode, I share what I think you will agree is the purpose of it all...
If you want to talk about how to achieve entrepreneurial freedom, book a free consultation at:
www.thefutureacademy.com/book
Free training:
www.thefutureacademy.com/training
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog -
In this episode of EXTRAORDINARY, I talk to K-Lee Marks, Founder of The Podcast Farm.
Get ready to get inspired by a brilliant man who transformed his life in less than a year, building a business around helping people create and launch podcasts that build their brand, business, and allow them to amplify what they love.
I love his slogan...which is...Amplify What You Love.
Who does not want that, right?
Just check the alignment in his voice...here's a man doing what he loves, and he is crushing it.
If you are a coach, consultant, or any other expert entrepreneur and you would like to learn how podcasting can help you get more of the good stuff...I suggest connecting with K.K-Lee Marks
@thepodcastfarm (IG)
www.podcast-farm.com
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog -
The other day I had the privilege to sit down with Scott Goodson, founder and CEO of StrawberryFrog and talk about how to ACTIVATE BRAND PURPOSE.
For the last 25+ years, Scott has worked with brands such as Google, P&G, Emirates Airlines, Walmart, Coca-Cola, Mercedes, and Truist.
Beyond having a purpose and talking about it...some brands and companies are truly aligning their talk with their action.
Scott just wrote a great new book on the subject...and it's called Activate Brand Purpose.
Check out his book at:
https://www.activatebrandpurpose.com/
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog -
Why do about 95% of entrepreneurs fail? Why do only 20% ever make money, and why do the majority lose money as entrepreneurs?
In this episode, I will expose the truth...and I think you might feel it in your gut...because most people suffer from this thing called entrepreneurship in one way or the other.
Check the full training:
www.thefutureacademy.com/simpleco
Get help with this right now:
www.thefutureacademy.com/book
Check out more:
www.thefutureacademy.com/growthlab
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog -
In this episode, I talk to James Coulson from the Gold Coast in Australia about his entrepreneurial journey. This recording is the first of a series I call CHANGEMAKERS - Stories Of Creative Entrepreneurship.
We talk about mindset, commitment to growth, common mistakes, and how to avoid them...and lots more.
If you're curious to learn more, join our free Facebook group at www.facebook.com/groups/tfacommunity
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog -
Lately, I've had many discussions where it turned out that LACK OF ALIGNMENT was the problem.
When we feel aligned with who we are and the future we want to create, we tend to feel motivated, inspired, confident, and excited about our lives.
And the opposite is also true. When we feel out of alignment, well, our lives don't feel all that exciting. We get stuck; we get anxious, bored, we feel miserable, even depressed.
Alignment, it turns out, is a BIG part of what makes us happy and fulfilled, or miserable.
Talk to a coach and get in alignment (free of charge)
www.thefutureacademy.com/book
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog - Mehr anzeigen
