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There’s no doubt that the podcasting ecosystem is evolving, but that’s not necessarily a bad thing.
In this episode Liz talks to podcasting mentor and consultant, Lyndal Harris about how things have changed since she started helping people with their podcasts in 2015.
In this episode you’ll find out:
While there’s a lot more podcasts around these days, it’s far from a saturated market
Why storytelling always cuts through, regardless of budget
How quality, education and entertainment is the path forward for podcasting in 2025.
Check out Lyndal Harris’s website here.
Want to make your own podcast like the professionals do?
Great!
You can grab our FREE podcast launch guide here.
For more about us and podcast production: Check out our website at Pod and Pen Productions here
Podcast course: Find out more about our Pod like a Pro Podcast course here.
Newsletter: Sign up to our newsletter and/or course email list here.
Follow us on Facebook, Instagram and LinkedIn.
You can also connect with Liz Clarkson on LinkedIn here, and with Nathanael on LinkedIn here. -
Want to start 2025 in a good position to maximise your podcast?
January is the perfect time of year to reflect on your podcasting journey so far, and then to set meaningful goals for the year ahead.
In this episode, Liz and Nat discuss:
How to conduct a podcast audit to evaluate what’s working and what could be improved. Setting non-number-based goals for your podcast in 2025, from building industry connections to growing your influence. Exploring monetisation strategies, from sponsorship to ads, and when to consider them. Planning your year with a content strategy to stay organised and inspired.🌟 Resources Mentioned:
Free Mini Masterclass: Overcoming the 5 Major Podcasting Blocks: Grab it here Podcast Launch Checklist: Grab it here📍 Visit podandpen.com.au for editing, coaching, and details about the Pod Like a Pro program. Doors open February 2025!
Want to make your own podcast like the professionals do?
Great!
For more about us and podcast production: Check out our website at Pod and Pen Productions here
Podcast course: Find out more about our Pod like a Pro Podcast course here.
Newsletter: Sign up to our newsletter and/or course email list here.
Follow us on Facebook, Instagram and LinkedIn.
You can also connect with Liz Clarkson on LinkedIn here, and with Nathanael on LinkedIn here.
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Fehlende Folgen?
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Although podcasting is an intimate medium perfect for people listening on their own, there is a growing appetite for shared listening experiences.
PodPoll 2024, from Deadset Studios, found that 57% of Australian listeners are looking for content for co-listening.
In this episode of "Pod Like a Pro," Liz and Nat talk about ways you can create shareable podcast experiences.
Link to your free podcast starter checklist:
https://mailchi.mp/podandpen/bsbi32msux
Want to make your own podcast like the professionals do?
Great!
For more about us and podcast production: Check out our website at Pod and Pen Productions here
Podcast course: Find out more about our Pod like a Pro Podcast course here.
Newsletter: Sign up to our newsletter and/or course email list here.
Follow us on Facebook, Instagram and LinkedIn.
You can also connect with Liz Clarkson on LinkedIn here, and with Nathanael on LinkedIn here.
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Do you want to know the secrets behind an award winning podcast?
You're in luck because Carter is the host of Touched Out, which took out the parenting category at the 2024 Australian Podcast Awards.
He spoke to Nat Little, from Pod and Pen Productions, about how he started the show and why authenticity is important when making content.
This episode discusses mental health and is general in nature.
Please seek professional advice in relation to your own health needs.
You can also get support from Lifeline by calling 13 11 14.
Listen to the Touched Out podcast
Want to make your own podcast like the professionals do?
Great!
For more about us and podcast production: Check out our website at Pod and Pen Productions here
Podcast course: Find out more about our Pod like a Pro Podcast course here.
Newsletter: Sign up to our newsletter and/or course email list here.
Follow us on Facebook, Instagram and LinkedIn.
You can also connect with Liz Clarkson on LinkedIn here, and with Nathanael on LinkedIn here.
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You've put in all the effort to make a podcast, so you want to create some buzz before you launch to attract listeners!
A proven way to do this is to make a podcast trailer.
In this episode of the Pod like a Pro Podcast Liz and Nat, from Pod and Pen Productions, reveal how creating a podcast trailer creates anticipation, builds audience and adds a professional air to your pod.
You'll also hear a real example of a trailer they helped produce for an award-nominated podcast—proving just how impactful a great trailer can be.
Link to your free podcast starter checklist.
https://mailchi.mp/podandpen/bsbi32msux
Listen to Content Rebels Podcast: https://open.spotify.com/show/6BHCFGPNrO8c7qTh3fQKIY?si=9cc6606fa4af46fb
Want to make your own podcast like the professionals do?
Great!
For more about us and podcast production: Check out our website at Pod and Pen Productions here
Podcast course: Find out more about our Pod like a Pro Podcast course here.
Newsletter: Sign up to our newsletter and/or course email list here.
Follow us on Facebook, Instagram and LinkedIn.
You can also connect with Liz Clarkson on LinkedIn here, and with Nathanael on LinkedIn here.
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Have you got a message you want to share with the world?
With podcasting, you no longer have to wait for traditional media to pick up a story.
The power is in your hands.
In this episode of Pod like a Pro, Liz Clarkson talks to host of the Law Matters Podcast, Catherine Henry of Catherine Henry Lawyers, about how to use your podcast as a way to educate and debate matters of social justice.
In this episode you’ll learn about:
How businesses and organisations can use a podcast to further their community work
Why when you’re working with people in a vulnerable place, it’s important to show them you really do care
How a professionally made podcast can elevate the message you send out to the community.
Listen to the Law Matters podcast here.
Find out more about Catherine Henry Lawyers here.
Want to make your own podcast like the professionals do?
Great!
For more about us and podcast production: Check out our website at Pod and Pen Productions here
Podcast course: Find out more about our Pod like a Pro Podcast course here.
Newsletter: Sign up to our newsletter and/or course email list here.
Follow us on Facebook, Instagram and LinkedIn.
You can also connect with Liz Clarkson on LinkedIn here, and with Nathanael on LinkedIn here.
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Should your podcast take a hard earned break at the end of the year?
No!!!
Why? Because you could be missing out on great opportunities to reach content hungry listeners who have more down time over the holiday break.
In this episode Liz and Nat from Pod and Pen Productions take you through:
* why it's good to keep going.
*how to make the production process easier when you're tired.
*how to make sure you sound as lively as ever in your delivery.
Want to make your own podcast like the professionals do?
Great!
For more about us and podcast production: Check out our website at Pod and Pen Productions here
Podcast course: Find out more about our Pod like a Pro Podcast course here.
Newsletter: Sign up to our newsletter and/or course email list here.
Follow us on Facebook, Instagram and LinkedIn.
You can also connect with Liz Clarkson on LinkedIn here, and with Nathanael on LinkedIn here.
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If you’re a podcaster you might have spent time wondering where podcasting is up to in Australia going into 2025.
Wonder no more.
Podpoll24 is an annual survey of the Australian podcast market.
A collaboration between Deadset Studios and Insightfully, it looks at who's listen and how they listen in Australia today.
In this episode, Liz and Nat talks to Kellie Roirdan from Deadset Studios about the findings.
In this episode we talk to Kellie about:
Video vs audio podcasting
Why we’re nowhere near peak podcast
Why there's opportunity right now for brands to be making great podcasts
Want to make your own podcast like the professionals do?
Great!
For more about us and podcast production: Check out our website at Pod and Pen Productions here
Podcast course: Find out more about our Pod like a Pro Podcast course here.
Newsletter: Sign up to our newsletter and/or course email list here.
Follow us on Facebook, Instagram and LinkedIn.
You can also connect with Liz Clarkson on LinkedIn here, and with Nathanael on LinkedIn here.
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The Podcasting space is changing all the time, so how do you respond to the changes and still sound at the top of your game?
In this episode of Pod like a Pro, Nat and Liz from Pod and Pen Productions share a personal challenge and how it led to them producing a better product.
They share three key tips:
Try new things. It’s ok to change if something isn’t working. It’s a journey of continual improvement to best serve your listenerWant to make your own podcast like the professionals do?
Great!
For more about us and podcast production: Check out our website at Pod and Pen Productions here
Podcast course: Find out more about our Pod like a Pro Podcast course here.
Newsletter: Sign up to our newsletter and/or course email list here.
Follow us on Facebook, Instagram and LinkedIn.
You can also connect with Liz Clarkson on LinkedIn here, and with Nathanael on LinkedIn here.
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Can you make a podcast an award nominated podcast?
The answer is yes, but unless you’re an audio and storytelling specialist, you might need some help.
In this episode of Pod like a Pro, Pod and Pen Production’s Liz Clarkson talks to Sarah Spence, CEO and Founder of digital marketing agency, the Content Rebels and host of the Content Rebels Podcast.
Pod and Pen Productions made the first season of the Content Rebels Podcast in collaboration with the team at the Content Rebels. And now it’s been shortlisted in the business category of the Australian Podcast Awards.
You can listen to the Content Rebels podcast here: https://podfollow.com/1699515539
Want to make your own podcast like the professionals do?
Great!
For more about us and podcast production: Check out our website at Pod and Pen Productions here
Podcast course: Find out more about our Pod like a Pro Podcast course here.
Newsletter: Sign up to our newsletter and/or course email list here.
Follow us on Facebook, Instagram and LinkedIn.
You can also connect with Liz Clarkson on LinkedIn here, and with Nathanael on LinkedIn here.
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Why is a podcast like a piece of string? Because when it comes to length there are many variables to consider.
In this episode Liz and Nat from Pod and Pen Productions answer their very first listener question from Kate from Umina, NSW, Australia.
As Liz says, podcast episodes should be as long as they need to be and not a minute longer! Because you need to respect the time of your listeners.
But there are other things to consider such as the time frame your ideal listener has to listen and the importance of having a consistent length range so your listener knows what to expect.
Nat and Liz also talk you through the latest Australian data on the podcast length listeners prefer.
Takeaways
The ideal podcast length is as long as it needs to be.
*Clarity in the podcast’s purpose helps maintain focus to run to time.
*Consistency in episode length builds audience trust.
*Plan your content to avoid excessive editing later.
*Listeners prefer episodes between 15 and 60 minutes.
*Communicate any changes in episode length to your audience.
*Engaging content can be split into multiple episodes.Want to make your own podcast like the professionals do?
Great!
Podcast course: Find out more about our Pod like a Pro Podcast course here.
Newsletter: Sign up to our newsletter and/or course email list here.
For more about us and podcast production: Check out our website at Pod and Pen Productions here
Follow us on Facebook, Instagram and LinkedIn.
You can also connect with Liz Clarkson on LinkedIn here, and with Nathanael on LinkedIn here. -
Ever wondered what it was like to be a podcaster back in the day?
Wonder no more.
In this episode of Pod like a Pro, Liz Clarkson talks to veteran podcaster, Tim King who started podcasting in the birth year of the podcast, back in 2004.
In this episode Liz talks to Tim about:
Why niching in podcasting rocks
How podcasting has changed and stayed the same
Why even if you’re not sure if you should make a podcast, you should just give it a go
You can check out Tim King’s latest podcast, The Write Shift here.
Or take a look at Tim’s business, The Inbox Artist here.
Want to make your own podcast like the professionals do?
Great!
Podcast course: Find out more about our Pod like a Pro Podcast course here.
Newsletter: Sign up to our newsletter and/or course email list here.
For more about us and podcast production: Check out our website at Pod and Pen Productions here
Follow us on Facebook, Instagram and LinkedIn.
You can also connect with Liz Clarkson on LinkedIn here, and with Nathanael on LinkedIn here. -
Podcast hosting is all about?...LISTENING!
You might think that talking clearly (like a smooth operator) is all you need to focus on.
And it’s true that you need to speak confidently, authentically and with genuine curiosity.
But to be able to do all that, you need to listen with full awareness.
Listening is fundamental in all phases of podcast production.
In this episode of the Pod like a Pro podcast, Liz and Nat tell you about the four key listening areas in podcast production.
1) Your guest.
2) Your audience.
3) Your recording, edit and mix.
4) Yourself.Plus they talk about the headphones you need.
Takeaways:
*Engaging with your guest requires active listening.
*Listening to understand your audience’s needs is crucial for content creation.
*Technical listening is essential during recording and editing.
*Using wired over ear headphones is essential for audio monitoring.
*Listening back to your podcast aids in self-improvement.
*Self-reflection is key to evolving as a podcaster.
*Continuous improvement is part of the podcasting journey.Want to make your own podcast like the professionals do?
Great!
Podcast course: Find out more about our Pod like a Pro Podcast course here.
Newsletter: Sign up to our newsletter and/or course email list here.
For more about us and podcast production: Check out our website at Pod and Pen Productions here
Follow us on Facebook, Instagram and LinkedIn.
You can also connect with Liz Clarkson on LinkedIn here, and with Nathanael on LinkedIn here. -
Want to a start a podcast but don't feel that you're ready to be seen or heard? Worried that you don't have enough expertise in your field?
These are totally normal feelings that many people experience, including Crystal Wong from the Melbourne Schools Podcast.
Although Crystal had built a highly successful community and website around her passion for education. Her fear was holding her back from connecting with people through a podcast.
Crystal tells Nat from Pod and Pen Productions about how she found the courage to make the podcast of her dreams.
Take aways:
* Fear of being seen, heard or not being an expert can hold you back from making a podcast. Even if you have a passion and a drive to make one.
Crystal tells Nat, "who am I to start a podcast? I'm just a regular parent. I'm not in the education scene. I'm just trying to pick a school for my own daughter".
*The fear of making a podcast is worse than the process of actually doing it.
Crystal says "doing the thing is actually really not that bad now"
*Getting guidance and support can help you overcome the fear that is unnecessarily holding you back from sharing your unique voice.
As Crystal says when asked about the advice she give her former self: "you should have just done it!"
Want to make your own podcast like the professionals do?
Great!
Podcast course: Find out more about our Pod like a Pro Podcast course here.
Newsletter: Sign up to our newsletter and/or course email list here.
For more about us and podcast production: Check out our website at Pod and Pen Productions here
Follow us on Facebook, Instagram and LinkedIn.
You can also connect with Liz Clarkson on LinkedIn here, and with Nathanael on LinkedIn here.
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So many mics. So little time to choose one!
Audio technology paralysis is one of the major barriers to starting a podcast for many people.
In this episode Nat and Liz, from Pod and Pen Productions, help you past tech overwhelm by talking about what you actually need to record professional sounding audio.
Nat and Liz say no matter what you decide to go with, the important thing is that you learn how to use the equipment.
You can find their tech recommendations here
Want to make your own podcast like the professionals do?
Great!
Podcast course: Find out more about our Pod like a Pro Podcast course here.
Newsletter: Sign up to our newsletter and/or course email list here.
For more about us and podcast production: Check out our website at Pod and Pen Productions here
Follow us on Facebook, Instagram and LinkedIn.
You can also connect with Liz Clarkson on LinkedIn here, and with Nathanael on LinkedIn here.
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Launching a business is hard work.
So is launching a podcast.
But what if you decided that the best way to market your new venture was to launch both at the same time?
That’s what the fabulous Leanne Faulkner has done.
In this episode of the Pod Like a Pro podcast, Liz from Pod and Pen Productions talks to Leanne about starting a podcast as a marketing tool for her business and why learning through books and podcasting can be great for your mental health.
You can check out Leanne’s podcast Your Business Bookshelf here.
Want to make your own podcast like the professionals do?
Great!
Podcast course: Find out more about our Pod like a Pro Podcast course here.
Newsletter: Sign up to our newsletter and/or course email list here.
For more about us and podcast production: Check out our website at Pod and Pen Productions here
Follow us on Facebook, Instagram and LinkedIn.
You can also connect with Liz Clarkson on LinkedIn here, and with Nathanael on LinkedIn here.
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Expect the unexpected! It’s a phrase that is key to attract and keep an engaged audience to your podcast.
Listeners want fresh insights and perspectives especially on topics and people they are familiar with.
Coming with unique unexpected topics is the way to achieve this.
In this episode Nat and Liz from Pod and Pen Productions share their secrets on how you can easily do this by:
Brainstorming ideas around a theme or a guest. Doing a quick pre-interview chat.Want to make your own podcast like the professionals do?
Great!
Podcast course: Find out more about our Pod like a Pro Podcast course here.
Newsletter: Sign up to our newsletter and/or course email list here.
For more about us and podcast production: Check out our website at Pod and Pen Productions here
Follow us on Facebook, Instagram and LinkedIn.
You can also connect with Liz Clarkson on LinkedIn here, and with Nathanael on LinkedIn here. -
There is no one better at being you than you!
It sounds like a throw away statement but it’s true when it comes to podcasting.
Mardi Lee is the voice behind the sustainability podcast, Renewy Living
In this episode Mardi talks to Nat Little about how she got over the overwhelm and how she is finding her own style and voice through making her pod, which has just launched.
As Mardi says, it's important to take the time to find your own style.
Mardi’s work style involves making a mind map before the interviews.
Want to make your own podcast like the professionals do?
Great!
Podcast course: Find out more about our Pod like a Pro Podcast course here.
Newsletter: Sign up to our newsletter and/or course email list here.
For more about us and podcast production: Check out our website at Pod and Pen Productions here
Follow us on Facebook, Instagram and LinkedIn.
You can also connect with Liz Clarkson on LinkedIn here, and with Nathanael on LinkedIn here.
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All great journeys start with a map, and when you’re talking about podcasts, your map is your strategy.
In this episode, Nat and Liz from Pod and Pen Productions talk you through the three most important aspects of your podcast strategy and how to come up with some quality answers.
As Nat says, “We have conversations all the time, surely I just have to hit record and it will work, but it doesn’t. It takes time to learn how to listen well, how to follow a conversation, how to find your voice.”
Want to make your own podcast like the professionals do?
Great!
Podcast course: Find out more about our Pod like a Pro Podcast course here.
Newsletter: Sign up to our newsletter and/or course email list here.
For more about us and podcast production: Check out our website at Pod and Pen Productions here
Follow us on Facebook, Instagram and LinkedIn.
You can also connect with Liz Clarkson on LinkedIn here, and with Nathanael on LinkedIn here.
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How do podcasts and PR work together?
Show Description:
Podcasting can be a powerhouse for creating content and getting your name out there.
So what does a PR expert think about the power of podcasts?
Today Pod and Pen Production’s Liz Clarkson talks to Erin Huckle from Chuckle Communications. Erin has recently launched her on podcast, PR with Purpose.
In this episode Erin talks about:
How podcasts can help to elevate your profile
The process of creating a podcast when you’re the PR expert
Why the direct ROI can be hard to spot, the long term investment is worth it
You can listen to Erin’s podcast PR with Purpose here.
Want to make your own podcast like the professionals do?
Great!
Podcast course: Find out more about our Pod like a Pro Podcast course here.
Newsletter: Sign up to our newsletter and/or course email list here.
For more about us and podcast production: Check out our website at Pod and Pen Productions here
Follow us on Facebook, Instagram and LinkedIn.
You can also connect with Liz Clarkson on LinkedIn here, and with Nathanael on LinkedIn here. - Mehr anzeigen
