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What is your biggest challenge right now? Many podcasters recently shared their answers with me. Today, I'll help you overcome your biggest challenge.
OVERCOMING YOUR BIGGEST CHALLENGE
I've often heard many podcasts fade away after 7 episodes. The industry has termed it podfading.
I thought the number was a bit crazy. Then one day, I realized how true it is.
A client was trying to grow her podcast. Her biggest challenge was attracting new listeners.
We decided the strategy that would fit best was appearing on other podcasts. Let's get in front of her ideal clients.
We opened Apple Podcasts and started searching for podcasts that matched her caregiving niche.
As we combed through the podcasts, nearly every other one had only released a few episodes and the last was months or years ago. They had faded away.
Podfading is real.
THOSE THAT HAVE FADED
I did the same exercise with another client. We opened Apple Podcasts and searched "Get Untuck". Here is what we found.
Even many of the top recommended podcasts have faded away, though with more episodes.
These are listed in order that Apple Podcasts recommended them.
Get Unstuck with Murielle Marie. 23 episodes last published 7/24/23.
Get Unstuck Today by Paul Salter. 47 episodes last published 7/14/24.
How To Get Unstuck with Helen Thomas. 19 episodes last published 5/28/24.
Get Unstuck & On Target by Mike O'Neill. 203 episodes last published 2 days ago.
Get Unstuck. Move Forward With Your Life by Jason Hopcus. 12 episodes last published 4 days ago.
Get Unstuck by Becky Branton-Griemann. 48 episodes last published 4/20/22.
Get Unstuck by Mutita Panmook. 245 episodes last published 1 day ago.
Get Unstuck: Elite Voices Making An Impact by Maiken Kuhl. 31 episodes last published 12/13/24.
Get Unstuck with Michele Lefler. 53 episodes last published 10/17/23.
You get the idea that most of them fade away. But you're saying, "Erik, these all have 40 or 50 episodes."
The next recommended podcast is Get Unstuck & Go by Rodrigo Labra. 4 episodes published last published 2/14/23.
Then there is Unstuck With Me by Barbara Jebet. One episode published 5/7/20.
Get Unstuck & Find Clarity by Lysia Nathanya. 2 episodes last published 10/10/19.
Get Yourself Unstuck by Andrew Eaton â 3 episodes last published 3/27/20.
And it goes on and on.
YOUR BIGGEST CHALLENGES IS USUALLY ONE OF THESE THREE
Most podcasts fade away due to three big challenges. First, the podcast becomes more work than they thought it would be. To overcome this challenge, you need a process in place to consistently produce your show.
Next, podcasts fade away because it doesn't grow as fast as they thought it would. You need a system in place to methodically grow your audience.
Finally, podcasts fade away because it doesn't generate money as fast as they thought it would. Most lack a strategy to generate revenue with their show.
I imagine your biggest challenge has something to do with one of these three.
Let's look at the biggest challenge from each of these listeners and see how we can overcome your hurdles.
APPEARANCES INTO CASH
The most significant challenge I face with podcasts is turning my appearances into cash. While I deeply value the opportunity to share my story and connect with new audiences, I want to better leverage these appearances to generate tangible income, whether through promoting my books, courses, or speaking engagements. Balancing that monetization goal while maintaining authenticity and value for the audience is a priority for me.
-Sheldon
Thanks for the question, Sheldon.
You can maintain your authenticity and value by serving first. Brendon Burchard once said one of the reasons you're not making money is that you don't seek to help first.
If you are using your podcast appearance to help listeners first, it is your obligation to offer to help them go even further by working with you.
You can only teach so much in an interview. Help them clearly see what is possible. You can even point them in the right direction. Then, offer to help them implement it.
Begin by creating a strategy for your interviews. Start with the end in mind. Where do you want to take them?
When I'm interviewed, my goal is to get people to a sales video that will sell my program to help people launch their podcast. The video shows people how to walk through the 21 steps to launch. Then, the video offers the course to implement the checklist.
During the interview, I help people see how easy it is to launch the podcast. We talk about the benefits of having a podcast. I help listeners envision having their own podcast and growing their significance in their niche.
The interview is about inspiration and clarity.
At the end of the interview, I invite people to get my podcast launch minicourse at www.podcasttalentcoach.com/launch. They opt in and get on my list. Then they get access to the 21-point checklist and a video that walks them through it.
After going through the 5-minute video, they are invited to a call with me to answer their questions. Finally, I ask if they would like help implementing the plan.
It's all about having a strategy and begin by serving people first.
SHOULD I START
My biggest challenge is to decide whether to start a podcast or just groom and promote myself as a guest on existing podcasts. I am leaning toward the latter as I am uniquely prepared to bring help, hope and healing to a huge, constantly-growing, group of pain-filled people. On the other hand, I am tech averse and doubt I have inclination, time, skill, or energy to take on development of an adequate self-conducted podcast.
-Dale
These are two separate strategies.
Appear on other podcasts to get discovered and attract new followers.
Have your own podcast to build relationships with your followers.
When you have your own podcast, you get to have a conversation with your listeners every week. You get to share your story and let them get to love you.
Creating a podcast isn't that difficult.
Editing audio is like editing a Word document. Copy, cut, paste, delete. All the same commands.
Saving it as an .mp3 is like exporting that Word document as a .pdf.
If you can upload a photo to Facebook, you can upload audio to your host.
After your podcast is set up, that's about all it takes each week.
To get help walking through the process, join my for the free podcast launch workshop. Get the details at http://www.PodcastTalentCoach.com/launchworkshop.
FINDING NEW AUDIENCES
My biggest challenge is reaching new audiences.
-Jeanette
I have found the best way to grow my audience is partnering with others.
Find people who are speaking to your ideal clients. Then, partner with them to reach more of your ideal clients.
I recently had a former client reach out. She saw me speak on a group call about the power of getting interviewed on other shows.
She called to say she is ready to relaunch her podcast. On top of that, she is partnering with another expert to launch a joint venture and would like my help.
This is the power of partnering with others. You never know who is in the audience.
MY BIGGEST CHALLENGE IS MY AGE
I am 73, so not a spring chicken by any stretch of the imagination, but dumb as a post when it comes to technology. I would very much like to have my own podcast for my business that I am trying to get off the ground, but tech stuff bites me every time. I already have people interested in what I do, and I have had offers to be an affiliate, but I don't know how to set that up on my WordPress site.
-Marilyn
Start slowly, Marilyn. If you already have others interested in what you offer, sell it before you build it.
If you can get 10 or 12 people to invest in a $500 course you teach live over 6 weeks, you can make a quick $5,000.
This is what I did.
I found multiple people who wanted to grow their audience. During conversations with each of them, I offered to teach them how in a 6-week course. They each paid me $500 before it even started.
I recorded the entire program. That became my course. The $5,000 funded my other projects to find more clients.
As I mentioned with Dale, the tech isn't that difficult. Plus, you can also find people to help you produce the show once you begin generating revenue with the course you just built.
You don't need to build a big affiliate program on your Wordpress site until you have something that sells. Just get started.
GETTING GUESTS
My biggest challenge right now is getting consistent guests in my niche.
-Greg
Getting guests typically isn't very difficult. The biggest challenge is asking often.
Not every invite will accept your invitation. Just keep asking.
When you land a guest, ask them for referrals. If they have guest ideas for you, ask them to send an introductory email.
The best chance of getting a guest is finding someone who has something to promote. That could be a book, program, organization or a variety of other things.
Reach out to potential guests on a regular basis. Put it on your calendar and do it often. You'll find success.
PARTNERS
My biggest trouble is connecting with other podcasters to grow my podcast. As you know, many podcasts podfade and Iâm finding that to be very true. Many of the podcast Iâd love to connect with when I look them up have stopped producing months ago. I would like help in finding the best podcasts I can connect with.
-Edwin
Don't limit your options to only experts in your niche. Find anyone who speaks to your ideal clients.
One of my clients is an accountant. His ideal clients are entrepreneurs.
When he looks for partners, he isn't only looking for other accountants or even experts in the financial space.
He is finding partners by looking for experts speaking to entrepreneurs. I could be a partner for him, because my audience if full of entrepreneurs.
This client could partner with funnel experts, mindset coaches, social media marketing pros, or a variety of other influencers.
Don't limit your scope. Find people speaking to your ideal clients.
When you find a great partner, ask for referrals. Get them to introduce you to others.
Once you get the wheel turning, you'll gain momentum.
Have fun with it.
YOUR BIGGEST CHALLENGE
I would love to help you with your biggest challenge. Email your question or biggest challenge to [email protected].
You can also get an hour of my coaching to build your podcast strategy. You can apply for that call at www.podcasttalentcoach.com/apply.
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Virtual events are a great way to promote your business. And your podcast is a great way to promote your virtual events. You just need the right strategy.
CREATING POWERFUL VIRTUAL EVENTS
Free Gift: Simple, Profitable Virtual Events Checklist
www.PodcastTalentCoach.com/eventschecklist
Virtual Events Bootcamp
www.PodcastTalentCoach.com/virtualevents
When I first started with virtual events, I went the webinar route. I tried it over and over again.
In October of 2021, my strategy changed.
I had launched a webinar that month to promote my Podcast Launch Accelerator program where I help people launch their podcast in 30 days.
I was promoting the webinar myself with no JV partners. The registration page had 72 visits. Of the 72, 41 registered. That was a conversion rate of 57%. It should have been much higher than that.
Of the 41 that registered, 10 people attended live. That was a 25% conversion. For a new webinar, that was decent. It should be closer to 50%.
Unfortunately, of the 10 that attended, nobody purchased. This is when I started second guessing my strategy. Webinars just weren't working for me.
Then one day I discovered workshops. Instead of doing 90-minute webinars, I pivoted to 3-hour workshops. I was helping people implement what I was teaching.
On my first workshop, I had nine people attend live. Of the nine people in the workshop, four purchased my program.
I was going deeper and delivering more value. That was converting into sales.
Creating virtual events is all about developing the right strategy.
MARKETING VEHICLE
My goal is to help you use your podcast as a marketing vehicle for your business. And in order for it to be an effective marketing vehicle for the business, we need to understand what our year looks like in the business.
To begin, define what you're trying to accomplish, and how you're trying to accomplish it.
We talk so much about our podcast being a powerful marketing tool, because it can create those powerful relationships with your listeners. Your content can bring listeners into the top of your funnel.
As you tell stories on your podcast, you walk listeners through the process of getting to know, like, and trust you. You get them started with your content through your lead magnet, and then get them to a sales call with you.
So, how do we create content with a purpose that leads toward landing more clients?
When people begin to create their podcasts, they just say, "Oh, I need record an episode this week... What am I gonna talk about??
They create the episode. Then at the end, they're say, "Hey, if you wanna have a call with me, sign up. Here's where you can find my calendar link."
The content and the call to action really don't connect well together.
Let me show you how to create a plan that will help you build a cohesive marketing plan using your podcast.
VIRTUAL EVENTS TO ENROLL
With your cohesive marketing plan, the first thing we need to understand is what we're trying to market.
If we are creating content that helps us market what we sell, when do we sell it? When are your enrollment events and sales conversations?
Now a lot of times when you're selling your coaching program, you will do it through one-on-one calls. If you're just randomly bringing those calls in, you can't plan.
This week, you might have 3 calls. Next week, you might not have any. And the next week, you might have 4, and then you might have 1.
What I'd like to see you do is figure out how we can create more of those sales conversations at one time. So as you look at the year, plan out where your sales and enrollment events happen.
That could be maybe through a webinar. You might create a workshop. Your enrollment event might be a variety of other virtual events.
So you're inviting everybody to an event. And at the event, you invite attendees to book a call with you so you can help them explore what it is that you help them do.
When you're booking calls with prospective clients every day throughout the year, it's tough to get in a rhythm. But if you batch those calls through virtual events, you can do your sales calls in a week and begin to get a rhythm going.
MORE EFFECTIVE
Rather than trying to get a call here and a call there, let's see if we can get a batch of calls in at one time so that we're creating a master plan for your content throughout the entire year doing a few virtual events.
So maybe you're doing a few big, virtual events once a quarter or 3 times a year, where you're inviting an entire group to come and have a conversation with you. You don't necessarily need to do webinars.
I found it difficult in the 10 years that I was doing a lot of one-on-one strategy calls with podcasters. They would trickle in here and there because I would create the content on the podcast, and then I would invite people to a call.
When I pivoted and I started to do virtual events, I would create a workshop or a a training that would happen maybe once a quarter. I would get a lot of people to that, and invite those people to have calls with me.
Now they've kind of experienced what coaching with me is like, and they're more apt to sign up for a call to have that conversation with me and have that strategy call with me.
VIRTUAL EVENTS GIVE A SAMPLE
I found it much more effective to get people on the phone that way, because they've already experienced what I have to offer.
When you take people straight from your podcast to a strategy call, it gets a little scary because they're going into the deep end one-on-one with you.
In their gut, they feel like it's gonna be a big hard sales pitch, and they're not gonna be able to figure out how to get out of it. And they're gonna get roped into a $1,000 program that they didn't really want. And so they just don't sign up for the call.
When you offer them to come to virtual events, they come to the events with other people. there's safety in numbers.
So they don't feel as apprehensive to come to virtual events as they would straight to a one-on-one call.
When they get to the event and they see how you operate and they see how you flow and what you're all about, then they're more likely to sign up for that one-on-one call with you so you can see how you can help them. You both can see how the two of you get along in your coaching.
ENROLLMENT VIRTUAL EVENTS
So first, determine where your sales and enrollments events are going to happen.
It doesn't matter to me how many you do. But what I'd like you to do is be intentional about when you're doing them and what you're trying to accomplish.
So if we remember that most podcast episodes get the bulk of their downloads and listens in the first 30 days after they're released, we can now start to work backwards as we're creating your content calendar and marketing plan.
Once we set the event date, and we know that the podcast gets most of its downloads in the first 30 days, we can start to figure out when to promote the event using our podcast. This will help us use our podcast in the most effective way.
Work backward from your event date to figure out when to promote it on the podcast.
You want to start teasing the event roughly eight weeks in advance. If my event is happening on April 1, I want to start teasing it on February 1st.
Create some anticipation.
And then about six weeks in advance, announce the event with full details. Have the registration page up and running. Begin enrolling people in the event.
Six weeks gives people enough notice that the event is coming and let's them get registered for it.
YOUR REGISTRATION PAGE
One thing that I do is always use the same URL for my event. So if you want to register for any of my events, I always put the event at the same URL. So if you go to podcasttalentcoach.com/workshop, you'll find my Audience Explosion Blueprint workshop. I will update that page with the new dates and details for each new workshop.
I always do is use that same URL. If I'm promoting it on February 15th for my April 1st workshop, somebody listening to the podcast on May 1st can visit that URL with the new dates on it. So even if they're listening past the date of the event, it will have the current event up there.
Then four weeks out from the event, set the deadline and create some urgency to get people registered. Create that deadline and start creating some urgency four weeks out.
During these last four weeks, focus on the outcome of your virtual events and create urgency. Get people registering to be part of the event. And then at the event, you can invite people to have call with you.
So over these 8 weeks, we're teasing, we're announcing, and we're creating that urgency. Then, repurpose your your podcast content and be visible.
YOUR VIRTUAL EVENTS
So, how do you create your virtual events? That's what our guest is helping us with today.
Janelle Anderson is known as the Virtual Events Visionary helping coaches and experts create and host simple, profitable virtual events to massively scale their business.
She is a Certified Professional Coach, 7-time bestselling author, and renowned speaker who is on a mission to empower her clients to thrive and prosper so they can transform the lives of their clients.
Janelle has had the honor of helping hundreds of clients transform their lives and now is on a mission to help hundreds of coaches prosper in their businesses so they can transform thousands of lives.
Today, she is going to help us use the virtual events strategy grow our businesses.
Free Gift: Simple, Profitable Virtual Events Checklist
www.PodcastTalentCoach.com/eventschecklist
Virtual Events Bootcamp
www.PodcastTalentCoach.com/virtualevents
If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
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Fehlende Folgen?
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You are working so hard to create great content. Unfortunately, your episode title is killing all of that hard work.
YOUR EPISODE TITLE IS CRITICAL
If you don't have the correct episode title, you will struggle to get downloads and listeners. But your title is only one of four important elements of your podcast.
THE FOUR ELEMENTS
There are four elements of your podcast that each serve a specific purpose.
You develop your artwork to simply catch the attention of your ideal listener. It doesn't need to contain every detail about the show. Just catch attention.
Next, the purpose of your podcast name is to attract your ideal listener. When they see the name, you want them to say, "This looks like it is interesting and for me." The name should get them to click.
Once on your show page, the description of the show should tell your ideal listener why this show is perfect for them.
Finally, they'll start looking through the episode titles. The purpose of your episode title is to get your ideal listener to push play. It is like the headline to an article.
If you want more listens and listeners, create interesting titles.
CRAFTING EFFECTIVE EPISODE TITLE
I never got a degree in broadcasting or journalism. But I did take a few classes as electives when I was getting my degree in architecture.
News production was one class I took. In every story we wrote, the professor would say, "Don't bury the lead."
What he meant was tell them what you want them to know right up front.
Though I never did news, it played a big part in my career on the radio. When I started on the radio, I have to entertain people up the 17-second intro of a song.
I had no time to buy the lead. It was all about being brief and entertaining.
Too many podcasters wander into the story without a point right up front. We talk about leading with your provocative point right from the start.
Unfortunately, listeners won't even get to the intro of your story without a great episode title. Don't bury the lead.
HOOK THE LISTENER
Remember, people have short attention spans. Hit them quick with the hook.
Your listeners are only giving you a few seconds to decide if they are going to stick around for the episode. They are skimming content looking for something interesting.
Draw listeners into your episode quickly.
Think of when you are scrolling through social media. When do you stop?
You stop scrolling when something interesting hooks you. Something grabs your attention.
Your headline should hook your listener right from the start.
CREATE INTRIGUE
The best way to hook them early is creating intrigue.
There is a reason people use click bait. It works.
Click bait creates intrigue.
Here are a few headlines from YAHOO!...
He Lost A Hard Drive With $750M Of Bitcoin
Why George W. Bush's Belly Tap of Barack Obama is Going Viral.
The 35+ Best Walmart Deals To Show This Weekend
These headlines create intrigue. George Bush tapped Barack Obama's belly? Is there video?
Click bait wants you believe one thing, but the content is really something else.
I don't want you to use click bait. It isn't click bait when you deliver on the promise.
I want you to create intrigue. Then, deliver on the promise.
The episode title of this show is Your Episode Title Is Killing You. This content is showing you exactly why.
This episode title creates some intrigue. Just be sure you deliver on the promise of the episode title.
USE AI
One great way to create great titles is to use artificial intelligence tools. I use CastMagic. You can find CastMagic through my affiliate at www.PodcastTalentCoach.com/castmagic. If you subscribe through that link, I'll a small commission, but it won't cost you anything additional.
When I use CastMagic, I upload my episode. The AI tools then gives me 10 episode title options.
GOOD EPISODE TITLE SEO
Using AI will also help you create good search engine optimization.
If you want to be discovered, be friendly with Google. Make your episode title searchable with good SEO.
This is where CastMagic can help. Use the terms your ideal clients are searching Google to find.
And here's a tip. Nobody is searching for Episode 127.
Stop using episode numbers as your title. Don't even put them at the front. If you want to include the number, put it at the end.
If a platform truncates your episode title, you'd rather it be the episode number rather than the headline.
BUILD YOUR EPISODE TITLE
This week, start creating powerful episode titles for your shows.
Hook your listeners early. Create intrigue.
Use AI to help you create a powerful episode title that is SEO-friendly. You can use my affiliate link for CastMagic at www.PodcastTalentCoach.com/castmagic.
If you'd like my help with your content and strategy, reach out. When you're ready to become influential and significant, we need to talk.
Apply for a call with me at www.PodcastTalentCoach.com/apply.
YOU DON'T REALLY WANT A PODCAST
You don't really want a podcast.
The podcast is just the vehicle.
You want impact, influence, and authority. You want to move a room.
When it comes down to it, you want significance.
We don't want a big audience. We want the ability to move that audience into action.
I love podcasting. And I feel like podcasting is the best way to grow that significance.
But at the end of the day, the podcast is just the tool.
It comes down to what you do with that platform.
Over the past 30 years, I've been coaching people to become unique personalities who have great significance.
Each of those individuals have all built powerful relationships with their audience and lead that audience to action.
Let's talk about how to grow your significance. Get an hour of my coaching
I can take your hand and walk you every step of the way. Apply for a call with me at www.PodcastTalentCoach.com/apply. Click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
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There is a saying in business that the money is in the list. Building your email list is an important piece to any business.
EMAIL EVERY DAY
Collecting names and email addresses of your clients and potential clients helps you grow your business in a big way. Your email list allows you communicate and build relationships with your potential clients.
My podcast is a big piece of growing my email list. I regularly offer resources on this show that helps the list grow. For example, you can get 21 lead magnet ideas to help grow your email list at www.PodcastTalentCoach.com/magnet.
I then send an email to my list every day. It's designed to give them value on a regular basis. But it also keeps me top of mind. Even if recipients don't read every email, they at least see my name in their inbox even if it is only to delete the email.
By staying top of mind, when they need podcast answers, they think of me.
In the book They Ask You Answer by Marcus Sheridan, he shares research about consumer habits. The study shows that consumers have typically finished up to 70% of their research before ever contacting a company.
Therefore, if you are waiting until your potential client reaches out before you start building the rapport and relationship, you are waiting too long. They are already close to making the decision.
Legendary marketer Dan Kennedy says, "Build the list â sell to the list". I most always include an offer of some sort in my email.
OFFERS IN YOUR EMAIL
Sometimes my offer is to work with me. Other times I promote partners. There are times when I simply offer more content and other resources. Most every email asks the reader to take action.
And it works over time.
In my email, I often invite readers to contact me for a podcast strategy session. This is an hour of coaching with me to develop your strategy. You can see those details at www.PodcastTalentCoach.com/apply.
During the call, we talk about your goals. We figure out where you are now. Then, we build a bridge to reach your goals.
On every call, I ask the person how they discovered me. And I get a variety of answers. Rapport takes time.
IT TAKES TIME
One day, Mary Elaine signed up for a call. When we got on the Zoom call, I started by asking her how she discovered me.
Mary Elaine told me she had been on my list for years. She didn't know how she got on the list and couldn't even remember how long it had been.
After reading my email for years, she decided now was the time to take action.
I helped Mary Elaine launch her podcast. She was also a coaching and production client for years.
Katina was another entrepreneur who reached out for a podcast strategy call. The call started by asking her how she discovered me.
She told me she had been listening to this podcast for 18 months. It was finally time to get on a call.
There have also been clients who signed up after listening to two episodes. Dr. Paul and I got on a strategy call. He told me after listening to a couple episodes he knew he needed to get on a call with me.
You never know how long it will take to get a lead to take action. People make decisions at different paces. Some act quickly. Some are slow and methodical.
That's the importance of the list. Communicate often. Provide lots of value. Then, make the offer to work with you to go deeper.
Build the list. Sell to the list.
BUILD YOUR LIST
So, how do you build your email list? There are many ways.
Today, we talk with Sheila Davis, a Marketing Strategy, Communication, and Content Development Coach.
Sheila helps identify your ideal customer and message so you can build a relationship with them and serve them. She has over 30 years of experience in marketing, including serving as the marketing manager of 48 Days To the Work and Life You Love.
Sheila loves working with authors, podcasters, course creators, bloggers and entrepreneurs to developing marketing and content strategies. The goal is to maximize their time and their customer reach, including Email Marketing, Digital Marketing and Content Development.
During this conversation, we talk about the importance of a list, things to remember when building your list, and solutions to the common challenges most entrepreneurs face when building that list.
Enjoy my conversation with Sheila Davis.
EMAIL LIST BUILDING GUIDE
Make sure you grab Sheila's list building guide. This 4-step guide is perfect for entrepreneurs, authors, and podcasters looking to create meaningful connections with their audience and turn them into loyal customers.
You can download it at 48days.com/marketyourbiz.
If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
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On this episode, I want to give you the Podcast Talent Coach best of 2024. These are the most downloaded episodes of the past year.
IT WAS QUITE THE YEAR
2024 was quite the year for me and Podcast Talent Coach. We've seen many ups and downs.
At the end of 2023, I received and email from my mentor that he was fighting cancer. He would lose that battle in February. That started the year with a kick to the gut.
Over the past twelve months, I've been able to help dozens of entrepreneurs launch their podcast. We have grown quite a few with the Audience Explosion Blueprint.
In September, we had another fantastic Podcast Profits Summit. And I've worked with my coach to refine my business and make my content and focus even stronger.
I can't thank you enough for being here on this journey. It was been an amazing year full of realizations, learning and love.
This road we are on can get a little crazy. Keep reminding yourself that it's all about the journey and not the destination.
Let's take a look back over the biggest and most popular episodes of the past year.
Maybe you missed them. Perhaps you want to revisit the nuggets in each.
Whatever the case, here are the most popular episodes of 2024.
BEST OF #7
Starting the list at number seven is Connecting With Your Personality â PTC 488.
On this episode, I want to share with you a session I did recently during my Audience Explosion Blueprint Workshop. This was a powerful 3-day workshop where I helped a group of podcasters build their strategy to grow their audience.
This particular session will help you develop your personality and begin building powerful relationships with your audience.
Here is a sample of that episode.
"If all you're doing is speaking to the 3% that are in the market to buy today to fix the solution today, you're missing 97% of your market."
You can hear that episode at www.PodcastTalentCoach.com/488.
BEST OF #6
The episode hitting the list at number six is What is Your Biggest Challenge? â PTC 483
I recently asked that recently of podcasters on my email list, "What is your biggest challenge?" On this episode, I'll help you through a few of them.
Here are a few of the questions I received...
Iâm trying all the things to increase downloads.
My biggest challenge is getting the guests to share the episode.
My biggest barrier is lack of courage to put myself out there.
Learning to build an interactive community around the podcast is my biggest challenge.
I'd love to have a strategy in place before I launch, then I know what I'm aiming for!
How do you choose a podcast name?
Here is a sample of that episode.
"Remember, community comes from relationships, which is why I'm such a huge proponent of building relationships with your podcast."
You can hear that episode at www.PodcastTalentCoach.com/483.
BEST OF #5
Number five on the list of the Best of 2024 is Podcast Promotion Questions â PTC 480
When it comes to growing our podcast, I get many questions about podcast promotion. How do we get in front of new listeners and invite them into our show?
On this episode, we'll answer a variety of questions about podcast promotion.
Here is a sample of that episode.
"Studies show that the average podcast listener consumes about 7 episodes, 7 podcasts, different podcasts every week. And about 30% consume 11 or more different shows a week."
You can hear that episode at www.PodcastTalentCoach.com/480.
BEST OF #4
Number four on the list is Dave Jackson â Profit From Your Podcast â PTC 485
Many podcasters want to create a profit from their podcast. However, most lack a strategy to generate revenue and grow their business.
Dave Jackson is the host of the School of Podcasting podcast. He is also author of the best seller Profit From Your Podcast: Proven Strategies To Turn Listeners Into a Livelihood.
He launched the School of Podcasting in 2005 and was inducted into the Podcasting Hall of Fame in 2018.
Dave joined me on the Podcast Profits Summit to talk about overcoming your challenges without spending thousands of dollars. I want to share that session with you today.
Here is a sample of that episode.
"When I moved into this house had no carpet, and it was just this giant echo chamber. So the first thing I did was, like, okay. We need we need a carpet. We need some rug, something like that."
"There's a really popular microphone called the Blue Yeti. And technically, it's not a bad microphone, but what most people overlook is that thing can pick up, if you want, in every single direction. Well, that's just screaming, pick up the neighbor's lawnmower and everything else."
You can hear that episode at www.PodcastTalentCoach.com/485.
BEST OF #3
Making the list of the Best of 2024 from Podcast Talent Coach is Cindy J. and Making Money â PTC 479
When coaches come to me for assistance, one of the most common challenges is making money with their podcast. Most are using their show incorrectly and spending time in the wrong places with the wrong activities.
There is a misconception about podcasting. You make money WITH your podcast, not FROM your podcast.
I want to help you spend more of your time on money making activities.
Cindy J. Holbrook the Visibility Wiz joins me on the show today.
She guides entrepreneurs and small business owners to thrive as you go up the ladder from being the best-kept secret to Trusted and In-Demand Authority.
Cindy J. has been coaching since 2009. She has been my coach and she's one of the best in the business.
On this episode, Cindy shows us how to spend our time on the right money making activities, so we can generate revenue with our podcast.
Here is a sample of that episode.
"If you start doing something every day, you make sure you do at least one money making activity Monday through Friday or whatever your work days are. You're going to start seeing an increase in everything, in visibility, influence, and profits."
You can hear that episode at www.PodcastTalentCoach.com/479.
BEST OF #2
One spot from the top in at #2 on the list is Turn Your Podcast Into A Book â PTC 477
Are you ready to turn your podcast into a book?
Each week you work hard to spread your message and share your vision.
If you produce an episode a week, you'll have 50 episodes in just under a year. With four pages of show notes (or 1,200 words), you could turn your podcast into a book.
But, why would you want to go through all the work to write a book? There are six big reasons. We dive into those reasons on this episode.
There is great news. You don't need to write the entire book yourself.
Steven Leapley is an executive ghostwriter from Southern California. He helps creative people like you write their book.
Steven joins us today to help us discover how to turn our podcast into a book.
Here is a sample of that episode.
"But I think the the biggest challenge is... it comes down to to honestly fear. There's you know, to to pull the trigger and actually write your book. You know, it's like, there there's a there's a fear of of is it gonna get finished? There's a fear of am I gonna get taken for, you know, taken? You know, there's a fear of am I good enough?"
You can hear that episode at www.PodcastTalentCoach.com/477.
BEST OF #1
That brings us to the most popular Podcast Talent Coach episode of 2024. Number one on the list is Why You Can't Grow Your Podcast â PTC 481
If you're like most podcasters, one of your biggest challenges you want to overcome is how to grow your podcast. I hear it often.
On this episode, I help you dive deep into audience growth.
In this episode, we dive deep into the challenges faced by many podcasters when it comes to growing their listenership.
You receive invaluable insights into why some podcasts stagnate and what you can do to overcome these hurdles.
We start with the critical importance of making your audience care. Provide unique value in your episodes.
Infuse each episode with authenticity and stay true to yourself. We discuss strategies to build a relationship with your listeners, such as cleverly weaving your episodes together and harnessing specific tactics designed to not only attract but also retain a dedicated audience.
Here is a sample of that episode.
"Everybody tells me I want a bigger audience, and I go, what are you doing? Well, nothing really. Well, the audience isn't just gonna show up. They're not just gonna come knock on your door and say, hey, we're here. Where's the show? You have to do the work."
You can hear that episode at www.PodcastTalentCoach.com/481.
GIVE IT A LISTEN
And that's the top seven episodes of Podcast Talent Coach from 2024. Pick your favorite and give it a listen.
Whether you missed it the first time, or you'd like to go back and revisit it, here is your chance the check out the best.
You can also find the links in the show notes. I've listed a link to each of the episodes at www.PodcastTalentCoach.com/podcasts.
Thanks again for being here. I hope you have a tremendous 2025.
I'd love to help you make that happen. I can be your mentor who can take your hand and walk you every step of the way with some powerful coaching. Get a sample of it.
Go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
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Being a guest on other podcasts is a powerful way to grow your audience. However to achieve success, you need to refine your speaking skills.
SPEAKING SKILLS WITH A STRATEGY
Just being on other podcasts isn't enough. You need a strategy.
Being a guest on other podcasts benefits you in two ways.
First, it puts you in front of people who do not know you. You're finding new listeners.
Second, you benefit with search engine currency. As you appear on more shows, you appear on more platforms and websites. The more you show up online, the more search engines will find you.
This second reason is how you can benefit even if the podcast doesn't have a huge audience.
Sure, you want to be in front of as many people as possible. But don't forget about the SEO benefit.
YOUR ONE CHANCE STRATEGY
Remember that as you are in front of new audiences, you only get one chance to make a first impression. Make it good.
To connect with others and bring them into your world, improve your speaking skills.
Your speaking skills strategy includes your confidence, your content, and your context.
Start by believing in what you know and what you have to offer. Lean into your superpower.
Next, shape your speaking skills by crafting your content that relates to the audience of that specific show.
Finally, add context. Wrap your content in stories so the audience gets to know who you are, what you value, and what you believe.
Great speaking skills are something you can learn and master. The fear of public speaking comes from not being prepared and confident in your content.
Nobody knows your story better than you do. Embrace it. Great speaking skills are about sharing one thing in many ways through your story.
SANTOU CARTER
In this episode, I bring you an engaging conversation with Santou Carter.
Rev. Santou Carter is an international best-selling author, a multi-award-winning performing artist and systemic psychotherapist working with fear and anxiety.
Santou integrates her skills as a performer, preacher and psychotherapist to provide her unique S.T.E.E.R. framework using a holistic âBody, Mind, Spiritâ approach to ensure her clients can captivate an audience with an engaging, anxiety-free presence to increase their sales and wealth.
She has also been nominated for a Women in Podcasting Award, in the category of Best Guest Expert.
YOU KNOW ENOUGH
In this episode, Santou shares invaluable insights on the journey of podcasting, emphasizing the importance of tapping into your holistic self and leveraging all your experiences and skills.
Together, we explore why it's unnecessary to wait until you feel completely knowledgeable to start a podcast, because growth and learning happen along the way.
We delve into Santouâs unique approaches, including her S.T.E.E.R. framework, which integrates Spirituality, Techniques, Education, Emotional space, and Relationships, to guide personal and professional development.
She offers powerful strategies for using podcasts to grow your business, repurpose content, and effectively engage audiences. Plus, Santou shares her candid experiences performing with her husband and the cultural significance of those moments.
Join us as we uncover why podcasting is a potent tool for creating lasting connections and vibrant energy. Whether youâre an aspiring podcaster or looking to amplify your existing efforts, this episode is packed with actionable advice and inspiring stories. Let's dive in!
SPEAKING SKILLS INCLUDE YOUR WHOLE SELF
As a seasoned public speaker and group facilitator, Santou shares invaluable insights into how podcasters can blend their professional and personal experiences to create engaging content.
She emphasizes the importance of bringing your holistic self into the podcasting realm, leveraging all your skills and expertise to build confidence and foster genuine connections with your audience.
Santou discusses the flexibility of podcasting, comparing it to rediscovering an old favorite song; just as forgotten notes come alive, latent skills can emerge during the podcasting journey.
Aspiring podcasters need not wait until they feel completely knowledgeable. Starting with the confidence that 'you know enough' is crucial. The podcasting process itself will help illuminate additional skills and knowledge as you go along, making it a journey of continuous growth and learning.
THE LONG TAIL
Touching on the longevity and ownership benefits of podcasting, Santou explains how podcast content remains accessible and valuable long after its release, unlike the fleeting nature of social media platforms.
She introduces her unique STEER framework. It is a holistic approach that enables podcasters to create content that resonates deeply and offers lasting value to their audience.
Santou shares practical strategies to maximize podcast reach and impact. She discusses how repurposing podcast transcripts into blogs or books, and using platforms like YouTube, can broaden your content's consumption.
She highlights the effectiveness of social media for promotional purposes, advising the use of quote cards and leveraging Pinterest for its evergreen content ability.
Santou also reveals a free resource on using podcasting to increase sales and underscores the importance of nurturing audiences through email marketing.
During our conversation, Santou shares personal anecdotes from her ow speaking skills and performing career, including her memorable concert singing orthodox music with her husband and his recent opera performance in her native language.
Bringing it all back to podcasting, she highlights how personal stories and relationships play a crucial role in developing speaking skills and creating relatable content.
Be sure to get Santou's free gift "How to Use Podcasting To Increase Sales". You can download it at www.PodcastTalentCoach.com/increasesales.
If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
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I tend to be very analytical. When I first heard about our relationship with money and the mindset needed to succeed, I thought it was a lot of woo and not for me.
MY RELATIONSHIP WITH MONEY
The more I heard about mindset, and the more I researched it, the more I realized that success absolutely requires the right mindset and relationship with money.
Growing up, we had very little money. My mom raised us on her own on the wages of a waitress.
She always had a side hustle to make ends meet. I never knew we didn't have money. I just thought we were frugal.
One year when I was about 12, I told my mom that my best friend Russ would receive gifts on Easter. I found that odd.
My brother and I always received Easter baskets full of candy. But that was about it.
Russ' family was Catholic. We were Methodist. Maybe that was just part of their tradition.
That year, my mom bought us gifts for Easter. That's when I realized gifts had nothing to do with our spiritual denomination. It had everything to do with where and how we spent our money.
THE INFLUENCE OF MY MOM
Looking back on my childhood, mom always had a bit of disdain for the wealthy. She waited on many of those wealthy people at work, and many weren't respectful. I think that influenced her relationship with money.
Mom always expected me to go to college. But I don't think she ever thought we would be a wealthy family. It was part of our relationship with money.
I once dated a girl after college whose dad was the president of a bank. I think her dad even had part ownership.
One year, I joined them at the country club for Easter brunch. It was just like any other meal at a nice restaurant. There were just golf fairways out the window.
When we broke up, my mom said, "That's ok, you're not the country club type anyway."
She didn't mean anything by it. It was just the way our family was raised. It was her relationship with money. She never had a great deal of money.
My mom eventually died broke. I had to send her creditors the death certificate along with a letter notifying them there was no money in her estate to pay them.
That's when I realized I didn't want that to be my story. I didn't want that to be my relationship with money.
RELATIONSHIP WITH MONEY IS A DECISION
I like money. Money allows me to have nice things. But it also allows me to help others who need it.
I began donating a portion of my salary to various organizations. The money wasn't mine. It was just flowing through me.
When my relationship with money changed, the amount of money God would send my way changed.
You deserve money. But to get it to flow your way, you need a good relationship with money. You need to believe you deserve it.
TONYA WHITE
In this episode, we dive into the insightful discussions and powerful lessons shared at the Podcast Profits Summit with Tonya White.
Tonya is the founder of Heart & Soul Wealth. She is a financial educator and coach who empowers women to transform their relationship with money and make informed financial decisions.
With a background in corporate Human Resources and over a decade in financial services helping couples, individuals and families, Tonya uses a holistic approach to help women navigate their financial goals, especially those nearing or in retirement.
YOUR PAST SHAPES YOUR RELATIONSHIP WITH MONEY
In this episode, Tonya emphasizes the importance of learning from past financial decisions and using new skills to make better future choices. She tackles tough questions about dealing with trauma from investment failures and overcoming self-judgment and shame.
We explore the profound impact of disempowering money messages, often rooted in childhood and societal beliefs, and how they shape our relationship with money.
Through real-life examples and personal anecdotes, Tonya illustrates how transforming these mindsets can lead to significant personal and professional growth. She also shares valuable techniques such as using affirmations effectively, meditation, and connecting money to a larger mission to overcome worthiness issues and imposter syndrome.
This episode is packed with essential insights and actionable advice to help you shift your money mindset and pave the way for financial success. Let's get started!
PAST FINANCIAL DECISIONS
Tonya emphasizes the importance of learning from past financial decisions by acknowledging that they were made with the best information and resources available at that time.
She advocates for using newly acquired financial skills and insights to make better decisions moving forward, while underlining the significance of self-forgiveness and grace in the journey of personal and financial growth.
Tonya addresses handling trauma from past investment failures, acknowledging the self-judgment and shame that often accompany financial losses. She advises listeners to accept what was known at the time and to glean valuable lessons from these experiences to improve future financial decisions.
Furthermore, she offers actionable advice on moving past these negative experiences, highlighting the necessity of self-forgiveness and grace to foster personal, financial progress, and a healthier relationship with money.
The conversation also explores the impact of disempowering money messages ingrained in us from childhood and societal norms. These messages shape our relationship with money.
Tonya explains the difference between "money is the root of all evil" and the actual biblical phrase "the love of money is the root of all evil," emphasizing how such misconceptions can affect one's ability to cultivate wealth and achieve goals.
We share our personal experiences with disempowering financial messages, discussing how these beliefs shaped our decisions and self-perception over time.
AFFIRMATIONS
Diving deeper, Tonya discusses practical techniques to transform disempowered mindsets into empowered ones. Using affirmations effectively, especially in the form of engaging questions, can rewire the subconscious to foster a healthier relationship with money.
Tonya shares the story of an entrepreneur who successfully changed her financial outlook through such mindset work, resulting in more confident business dealings and improved sales conversations, demonstrating the profound impact of overcoming negative self-talk and disempowerment.
Tonyaâs holistic approach, combined with her personal journey from corporate HR to financial coaching, brings a warm, nurturing perspective to money management, particularly empowering women to make informed financial decisions and attain lasting financial health.
You can download Tonya's free gift "The 5 Keys To Financial Health" at www.podcasttalentcoach.com/financial.
If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
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If you're like many podcasters I talk with, your little voice in your head can sometimes throw you off course. Influence begins with confidence.
BECOMING A PERSON OF INFLUENCE
Impostor Syndrome is just someone pretending to be someone else. It is self doubt.
To overcome Impostor Syndrome, just be yourself. Stop pretending.
It starts as a vision of who you truly are. That vision can build your confidence and help build your influence.
When you be yourself, you're not faking it. You are working to be who you really are.
It is so much easier to be you rather than pretending to be someone else. Your confidence will grow.
Have the courage to step into your true self. Start by sharing one small story about yourself on your podcast.
Your tribe will love you for it. This is the beginning of growing your influence.
MELINDA LEE
On this episode, we're diving into the transformative power of voice, flow, and authentic connection with our special guest, Melinda Lee.
Melinda Lee is a Presentation Skills Expert, Speaking Coach, and nationally renowned Motivational Speaker. She holds an M.A. in Organizational Psychology, is an Insights Practitioner, Certified Professional in Talent Development, as well as Certified in Conflict Resolution.
For over a decade, Melinda has researched and studied the state of "flow" and used it as a proven technique to help corporate leaders and business owners amplify their voices, access flow, and present their mission in a more powerful way to achieve results.
Melinda brings a wealth of experience as a presentation skills expert and speaking coach for TEDx Berkeley. She shares her journey from overcoming impostor syndrome to landing major clients like Google, and how aligning her words with her intentions has attracted more opportunities her way.
She has worked with thousands of executives and teams from Facebook, to the Army Corp of Engineers, and more. She is breaking the ancestral lineage of silence.
During our conversation, Melinda unpacks the misconceptions about public speaking and highlights the importance of inspiring change rather than mere teaching. Sparking inspiration is an important step to developing influence.
She explains how achieving a flow state can elevate our public speaking, influence, and overall communication skills. Through personal stories and practical advice, Melinda reveals how to access this flow and maintain it, even under high pressure.
IMPOSTOR SYNDROME VS INFLUENCE
One of the key topics Melinda addresses is overcoming Impostor Syndrome, a common issue even among successful professionals. She candidly shares her personal strategies for confronting and processing fears rather than ignoring them, detailing how this mindset shift has empowered her in her career.
Overcoming Impostor Syndrome is the first step to becoming a person of influence.
Melinda's journey from facing skepticism to winning over tough audiences highlights the importance of embodying feelings and connecting deeply with both oneself as well as the audience.
We get into common misconceptions about public speaking, emphasizing that it goes far beyond just teaching. Effective speakers are those who can inspire change and transform lives by conveying not just the "how" but the "why."
Focusing on "why" over "how" is a key component of influence.
Through transformational speaking and podcasting, podcasters can build deeper connections with their listeners by exuding authenticity and engaging from the heart.
MINDSET EXERCISE
You will find great value in our conversation when Melinda introduces an exercise designed to help speakers move from being in their heads to speaking from the heart.
One such exercise involves shifting self-affirmations from "I am a confident speaker" to "I am grateful to be a confident speaker," a simple yet powerful change that fosters greater connection and openness.
Additionally, Melinda discusses the significance of self-awareness and self-reflection in overcoming barriers to communication and achieving peak performance. This step will help your influence blossom.
Whether you're a podcaster looking to connect more deeply with your audience or a speaker aiming to transform lives, this episode is packed with insights to help you elevate your voice and impact. So, get ready to feel inspired and get in flow with our conversation featuring the incredible Melinda Lee.
Melinda has a free gift for you called "Unlock Your Flow: A Free Self-Assessment To Enhance Speaking Skills And Identify Growth Areas". You can download it at https://speakinflow.com/online-assessment/.
If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
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Becoming an influential authority in your niche is possible through the power of podcasting when you have the right strategy.
AN INFLUENTIAL AUTHORITY
In this episode, I want to help you become that "go to", sought after and influential authority in your industry.
This is a presentation I did during the Podcast Profits Summit.
In this episode, weâll discuss how authenticity, storytelling, and building relationships can transform your podcast into a powerful tool for influence and success.
I share examples from influential experts like Gary Vaynerchuk and Barbara Corcoran. You'll also get advice on attracting ideal clients, nurturing trust, and expanding your reach beyond your existing networks.
You'll get insights on how to grow both your audience and your business by focusing on authenticity and relationship-building. While many podcasters concentrate on the technical aspects of podcasting, itâs the personal stories and values â the "why" behind what you do â that truly build trust and rapport with your audience.
THE SALES PROCESS
The sales process has nuances that can turn listeners into loyal clients. 40% of the process is about building rapport, 30% involves qualifying leads, 20% is dedicated to educating on solutions, and the final 10% is about closing the deal.
This breakdown highlights the importance of establishing a solid relationship foundation before moving on to sales pitches. Your podcast can do exactly that.
Lead with your own experiences and personality, like other influencers. Great examples include Gary Vaynerchuk, Russell Brunson, and Brendon Burchard. Build a genuine connection with your audience.
Many of my clients have effectively transformed their podcasts into powerful business tools. TaVona Denise is a nurse turned coach. She launched a successful podcast that helped promote her summit.
Scott and Holly Stoner worked with me with their Wellness Compass podcast. We crafted content and a process that brought people to their foundation.
These examples illustrate how effective podcasting can lead to substantial business growth, not just through attracting listeners but by fostering a community built on trust and authenticity.
AUTHORITY THROUGH AUTHENTICITY
Finally, we get into the importance of storytelling and focusing on the 'why' rather than the 'how' in podcasting.
By consistently sharing your origin story and values, you transform your podcast into a platform that people bond with and return to for your unique personality and perspective.
This episode is a treasure trove of actionable insights for anyone looking to not just start a podcast but to become an influential authority in their niche.
Get ready to unlock the secrets to becoming a trusted voice in your industry.
Let me help you develop your level of influence and become the "go to" authority in your niche. Get a taste of what my coaching is all about with an hour-long podcast strategy call. You can find the details and apply for your call at www.podcasttalentcoach.com/apply.
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When you grow your audience to build your business, you need to manage your leads. It isn't enough to get people to subscribe to your podcast. You need to get them to your email list.
GROW YOUR SHOW BY GROWING YOUR LIST
When I was first starting out, I hired Cindy as my coach. She was helping me build the infrastructure that would help me grow my business.
Cindy is a visibility coach. She helps people get noticed. Just what I needed to grow my audience and business.
One day on a call, Cindy suggested I participate in a giveaway to grow my email list.
A giveaway is a marketing tactic where a group of experts join together to help each other grow.
One expert is the host of the giveaway. This person builds the back end and manages the giveaway.
A number of other experts each contribute a free gift. They all then promote the giveaway to their lists.
The email recipients opt in for the giveaway, which grows the list of the giveaway host. Then the email recipients decide which gifts they would like, and they opt in for those gifts. This grows the list of the contributor.
The better the gift, the better chance an expert has to grow their list.
YOUR LIST OR YOUR PODCAST
But I wanted to grow my podcast audience, not my list.
On the call that day, I told Cindy the same thing. She told me growing the list would grow the audience.
Each time you release a new episode, you can email your list and remind them to listen. That was the day I understood the power of the process.
If you invite people to your podcast when you are on stage, they may come listen to your show. If they don't come back or subscribe, you have no way to contact them again.
But if you invite them to your email list with your lead magnet when you are on stage, you have their name and email address until they unsubscribe. Now you can reach them each time you release a new episode.
When I started building my email list, my podcast audience started to grow.
Soon, I started to realize I needed to organize the contacts on my email list.
That's where a powerful CRM tool comes into play.
MANAGE YOUR LEADS ON YOUR LIST
There are a variety of CRM tools, or customer relation management tools, available to manage your list. These tools help you manage your interactions with customers, build customer relationships, and grow your business.
Many people are surprised when I suggest people on stage don't send people to the podcast. Instead, send them to your email list.
When you get people on your email list, you need to keep them organized and manage your leads. This allows you to send relevant information to each segment of your audience while reminding the entire list to listen to the podcast.
So, how do you choose a CRM to manage your leads?
MANAGE YOUR LEADS WITH RAMESH DEWANGAN
I've invited Ramesh Dewangan to join us and help us develop a plan.
Ramesh is the Founder and CEO of Quantum Vision Consulting. He brings over 30 years of global experience in software development, product management, and marketing to help entrepreneurs and small businesses achieve rapid growth by implementing innovative business practices and systems.
Ramesh specializes in business growth through automated marketing and sales using CRM and mobile applications.
Download Ramesh's free eBook "Driving Business Growth: Discover how CRM accelerates business success" at
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We are into the last six weeks of the year. As you look back over the past 10 months, how are you doing on your goals you set back in January?
If you're like most, your goals are struggling. In this episode, I have a great interview with Ken Williams to uncover why most goals fail and what to do about it.
YOUR GOALS WITH THE END IN MIND
I am big fan of beginning with the end in mind.
When we talk about growing your audience, building your business, or simply refining your call to action, we often talk about starting with the end in mind.
The end is the definition of your goals. Where do you want to end up?
Unless you can get perfectly clear on where you want to land, your goals have no hope of succeeding.
YOUR IDEAL LISTENER
The end in mind is exactly why you need to clearly define your ideal target listener.
How will you know if you've attracted the perfect client if you haven't defined what that looks like?
Many coaches I speak with will describe their ideal client to me as an age range. They might say their ideal client is between 35- and 55-years-old. Worse yet, they might tell me they help everybody.
Let's just take 35 to 55. Consider a 35-year-old. Where are they in their career? They've been working full-time in their career for ten or fifteen years.
How about their family? They might have a couple kids that are 8 and 10. They spend a lot of time running their kids here and there.
Now consider a 55-year-old. It's the other end of the range. Where are they in their career? Maybe ten or fifteen years from retirement.
How about their family? They might have a couple kids that are 28 and 30. This person could very well be a grand parent.
Now when you are trying to attract your ideal client you will describe their pains and challenges so clearly they think you are reading their mail.
Do these two people sound like they have the same challenges and pain in their lives? Is the timeline to overcome those challenges similar in any way?
This is the power of clarity. Start with the end in mind.
CLARITY ON YOUR GOALS
Now when you set goals, everyone will tell you to be specific and measurable. Start with the end in mind.
So, why aren't your goals working? Why aren't you succeeding at achieving them?
The problem is your goals are too smart. Smart goals aren't working, and there is a reason why.
This is the reason I have Ken Williams on the show today. He will show you how to set goals you can actually accomplish.
KEN WILLIAMS
Ken Williams is a life coach, a chocolate cake baker, and the father of five kids.
While he has authored several books, including "21 Days to Success through Networking," his career took a meandering route through call centers, sales organizations, and industrial environments, until he discovered how his past goal-setting efforts had been setting him up to fail.
Now, he hosts the Bad Boss Podcast, where he helps listeners overcome conflicts with difficult bosses, and he teaches his clients how to get the results they want by setting S.T.U.P.I.D. Goals.
In this conversation, Ken Williams and I get deep into the world of goal setting. We explore why traditional goals often fail and how a shift in perspective can make all the difference.
Ken shares his transformative experience with obtaining a ham radio license, which changed his approach to setting and achieving goals.
ARE YOUR GOALS SMART OR STUPID
This episode challenges the effectiveness of SMART goals and introduces a novel concept called "STUPID goals," designed to fill gaps left by traditional methods.
Ken recounts his initial reluctance to get a ham radio license and how passing the test opened his eyes to the importance of relationships and experiences over conventional goal metrics. His story underlines the significance of tying goals to personal experiences, making them more inspiring and easier to achieve.
He further contrasts "stupid goals" with "smart goals," clarifying that the former emphasizes stretch, tangibility, unshakable commitment, and the possibility of achieving them realistically yet challengingly.
During our conversation, Ken critiques SMART goals, pointing out their limitations in providing a clear path when goals are unmet. He emphasizes the emotional toll of perceived failures and describes how "stupid goals" can offer a more compassionate and practical framework.
Using analogies and personal stories, Ken makes a compelling case for goals that inspire and energize, challenging listeners to rethink their approach to personal and professional achievement.
The episode also highlights the importance of incremental, small steps in goal-setting. We discuss various techniques, including leveraging resources like print-on-demand publishing and using tools such as the app My Streaks to build habits gradually.
Be sure to grab Ken's free gift. You can download his Stupid Goals Anti-Planner at https://kenwilliamscoaching.com/stupid.
We have six weeks left in the year. Let's set some goals for the next year that you can actually accomplish.
If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
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One of my favorite ways to grow your audience is by giving podcast interviews. It sounds obvious, but podcast listeners listen to podcasts.
PODCAST INTERVIEWS TO GROW
According to the Podcast Consumer Report 2024 study done by Edison Research, the average podcast listener consumes an average of 8.3 episodes a week.
The report also states podcast listeners consume an average of 11.2 hours of podcasts each week.
Podcast listeners prefer podcasts as their form of entertainment. They don't just dabble. They go all in. Over one episode a day and over 90 minutes a day.
To reach your ideal listeners, do more podcast interviews.
REPURPOSE YOUR INTERVIEWS
But don't stop there. When you do podcast interviews on other shows, use that content in every way possible.
Talk to the host prior to conducting the interview to get permission to use that interview for your own promotion.
You can repurpose your podcast interviews in a variety of ways to gain more visibility.
When you do, be sure to promote their podcast as well. The more you promote the podcasts that interview you, the more podcasters will be interested in having you on their shows.
Repurposing your podcast interviews is an effective way to create promotional content without having to create all of the content yourself.
Now you've elevated the power of appearing on other shows to a whole new level.
LEVERAGING PODCAST INTERVIEWS
On this episode, I interview Lyndsay Phillips. She is brilliant when it comes to leveraging your podcast interviews.
Lyndsay Phillips is the CEO of Smooth Business Podcasting, speaker, guest expert, host of Leverage Your Podcast show and creator of the Podcast Leverage System.
Serving authors, coaches, experts & thought leaders who are serious about using their voice to impact others and grow their business.
Lyndsay excels in transforming podcast episodes, guest interviews, summits, and videos into captivating, consumable content that attracts collaborations, leads and clients.
Get ready to grow your show. Enjoy my conversation with Lyndsay Phillips.
Lyndsay's free gift is "3 Strategies To Leverage & Repurpose Your Guest Interviews". You can get it at www.PodcastTalentCoach.com/leverage.
If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
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Social media can be an effective way to grow your audience. There are many options, like Facebook, LinkedIn, TikTok, X, Instagram and others. How do you determine which platform to use?
THE RIGHT SOCIAL MEDIA PLATFORM
The first factor in your social media platform decision should the location of your clients. Be where your ideal client is.
Different social media platforms attract different people and are used for different purposes.
Facebook is like a journal. This is where you keep your memories and share the things that have happed to you.
X is similar to a conversation. The discussion on X is more real time.
LinkedIn is used for business connections. This is where business conversations happen.
Instagram is like a photo album. This is your story in pictures.
TikTok is still creating its identity. The short videos on TikTok are little snippets that can be used to connect with your potential clients if you create the correct content.
DIFFERENT MODES FOR DIFFERENT FOLKS
Another important factor to consider when selecting your social media platform is the format of the content.
People like to consume content in different modes. Some like audio. Some like to consume video. Others prefer text.
What is the preferred content format of your ideal client?
TikTok is great for short video. Facebook is decent for all three. Audiograms on Facebook and Instagram are often overlooked.
LinkedIn is great for longer articles to demonstrate your expertise.
It is wise to provide your content in multiple formats. Different modes for different folks.
VALUE OF YOUR CONTENT
Whichever mode and platform you choose, be sure to provide value.
Valuable content is content that fulfills a need. That could be education, entertainment, or simply stirring emotion.
Your content on social media can't just sell. It will be quickly ignored.
Provide great content and get people back to your show to build those relationships.
LINKEDIN FOR PROFESSIONALS
If you are trying to attract professionals, like entrepreneurs, leaders, c-suite pros and the like, LinkedIn is a great platform.
LinkedIn is a powerful tool for attracting professionals, especially if you're a coach or consultant.
You can use LinkedIn to grow your audience and attract your ideal clients with the right strategy.
LINDA KEMPIN ON LINKEDIN STRATEGY
On this episode, I have a conversation with Linda Kempin to help you develop your LinkedIn strategy.
Linda Kempin helps clients discover the secrets to why their LinkedIn profiles arenât getting traction.
She enjoys sharing a look behind the curtain at how LinkedIn really works, delivering insights for business owners who want to attract their ideal customers.
Linda serves clients globally with Award-Winning LinkedIn coaching, online group programs, and her Accelerated VIP service. Her clients range from Senior Execs to Recent Grads, from Entrepreneurs to Transitioning Military.
Lindaâs goal is to help you "Get Seen by the People Who Need YOU!"
Get ready to take some notes and enjoy my conversation with Linda Kempin.
You can download Linda's free resource â5 Secret LinkedIn POWER MOVESâ at www.PodcastTalentCoach.com/powermoves.
If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
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We talk a lot about attracting your ideal clients by being your authentic self on your podcast. But, how do you overcome your fears that come with being so vulnerable?
CONQUER YOUR FEAR AND SELF DOUBT
Self doubt is not uncommon.
When I have strategy calls with podcasters, we discuss their biggest challenges and fears.
One coach asked me, "Do I really have anything of value to offer? Will anyone listen even listen to what I have to say?"
There are probably times when you have that little voice in your head questioning your ideas. I get it.
It takes courage to overcome those fears.
There are six other fears I hear quite often
YOUR FEAR OF IMPACT
The first fear is making an impact. I had a coach tell me he often questions himself. He asked, "Is this making a difference in anyone's life?"
Building relationships with your audience is the first step to making an impact.
People follow those with whom they have a relationship. And relationships start with getting to know each other well. Share your story.
WASTED TIME
Another fear is wasting time.
I was talking with Mike about launching her podcast. When I asked what was holding him back, she asked me, "What if it doesn't work? It would be a lot of time and money wasted."
Be clear on your purpose and your goals. You also need to be realistic on the timeline.
You don't need tens of thousands of people listening. Success only requires having a passionate audience that loves what you have.
You don't need everyone. Success comes with a passionate tribe. Ignore the rest.
I LOOK LIKE A FRAUD
One coach told me, "I'm more worried about being seen as a fraud."
This fear often comes from how we perceive ourselves rather than how others perceive us.
Your success isn't about your content. It's about who you are being on your podcast.
When you speak with confidence, you're seen as an authority. But when you doubt yourself, you are seen as unsure and less believable.
This is when people start to doubt you. It comes from doubting yourself.
Believe in yourself. Be strong.
WE FORGET WHAT WE DIDN'T KNOW
One common fear people tell me is, "Who am I that these people would want to talk to me?"
This comes because we often forget what it was like when we didn't know what we know now.
Think back when you first started down your journey. Go back to the time when you decided to learn about your superpower.
Did you know how to do everything you know now? Of course not. You barely knew where to start.
Over the years, you learned from the best. You learned all the details.
Remember when you first started out and you looked at the experts in your niche with amazement? You were asking, "How do they do that? It will be so great when I'm where they are."
Today, it is all second nature to you.
But there are people who are starting where you started years ago. Those are the people who are ready to listen to you.
You are also influential enough that great guests want to be on your show. Everybody loves exposure. You just need to reach out.
PODFADING
One other big fear that I hear often is the fear of failure.
When I asked about her biggest fear, Denise told me, "I fear that I will fail. That I will be one of the 80% that lets the podcast die out."
Podfading is a real threat. There are three reasons podcasters give up and die out.
The first reason happens when they realize podcasting is more work than they thought it was going to be. They don't have a plan in place to consistently produce the show every week without eating all their time.
The second reason happens when they realize the podcast doesn't grow as fast as they thought it would. They don't have a system in place to methodically grow their audience.
The final reason happens when they realize the podcast doesn't generate revenue as fast as they thought it would. They don't have a strategy in place to use the podcast to attract their ideal clients.
FEAR OF SUCCESS
The last fear I want to share is one often overlooked.
There is a fear on the other side of the coin. This is one that many don't consider.
Kris and I were discussing her podcast launch. As we were getting ready to go through the process, I asked about her biggest fear.
She said she had a fear of success. Kris said, "If I grow too far too fast, I'm afraid I won't be able to handle it mentally or physically."
It's easy to sit in the preparation phase. You can't fail while you're preparing. The risk comes when you actually launch in life.
Many people are hesitant to admit the fear of success is holding them back.
Take the first step. Lean into your superpower and see what happens.
OVERCOMING YOUR FEARS
On this episode, I want to share a conversation I had with Michael Devous Jr.
Michael is a dynamic force in the world of entrepreneurship and personal development. With over three decades of experience in the entertainment industry, he has honed his skills as a performer, producer, and motivational speaker.
His journey, marked by resilience and transformation, has led him to inspire others to harness fear and achieve their dreams.
As the founder of Devous Media Holdings and the visionary behind "The Fearless Road" and "Fearless Thinking" podcasts, as well as The Ascend Hub community, Michael is dedicated to providing entrepreneurs with the tools, resources, and connections they need to thrive.
During this conversation, we talk about overcoming your fears and learning to believe in yourself.
Enjoy the conversation.
Get Michael's gift "The Fearless Road Quiz: Unveiling Your Inner Compass" at
www.PodcastTalentCoach.com/fearless.
If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
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As an entrepreneur, you work hard to generate revenue. Many businesses focus on sales to drive that revenue. But, what are you doing to keep more of that money?
THE BOOK ON SELLING
I love learning the nuances of selling. In fact, I just finished another book on it.
We talk a lot about connecting with other experts and the power those connections hold for your growth. This book came to me from connections.
One of my former coaches introduced me to her daughter as a joint venture partners. Her daughter introduced me to the leader of her mastermind.
The leader of the mastermind connected me to a sales expert who was another member of the mastermind.
That expert is Joe Pallo. He wrote a great book on selling called "How To Sell Nothing â The Logical Way To Make The Emotional Sale".
In the book, Joe talks about learning about the prospect before the sales conversation. It's a lot about relationships and very similar to what we discuss here.
WHERE DOES THE MONEY GO?
As we generate revenue from our sales, we tend to allocate that revenue to a variety of expenses.
But, do you know where your money is going?
Why is it that people making $40k a year live paycheck-to-paycheck and people making $120k a year also live paycheck-to-paycheck?
It's because our expenses creep up as our income increases. We think we could never live without something that we never dreamed of having when we were making half or a third of what we are making now.
Unless you deliberately tell the money where to go, it will all disappear.
Many entrepreneurs start their company on a shoestring budget. I started this company on $500 for a website, some podcasting tools, and a couple other things.
As entrepreneurs make more money, they begin spending on things like marketing, virtual assistants, and memberships.
How many memberships do you have? Which ones are you really using on a regular basis and getting benefit from?
Back when you were making no money, you hustled and spent time instead of money. You made it work, because you didn't have the money to spend on marketing.
Now, I'm not saying don't invest in marketing or powerful tools to help you grow your business even faster.
I'm simply suggesting you invest that money with a purpose. Do you really need a second mastermind or third AI tool?
KEEP MORE OF YOUR MONEY
When it comes to spending money, I'm a big proponent of investing money where it can help you grow bigger and faster with focus.
One of those ways is finding an expert who knows the space much better than you and can help you shorten the timeframe to reach success. Experts can typically show you what you don't know and help you discover solutions faster.
I use coaches and experts for very specific purposes. I don't have a business coach. That is too broad.
At this point, I have a sales coach and a marketing coach. They help me in very specific ways.
Another expert I use is my accountant. I don't do my taxes, because I have no interest in learning all of the tax code, I don't know what I can write off properly, and I don't want to spend the time trying to figure it out.
A good accountant can help you keep more of your money by finding the leaks in your bucket.
You work hard to generate the revenue. It's time you start working a little harder to keep it.
YOUR MONEY EXPERT
Today, I want to help you get started. I want to bring you a conversation I had with Ralph Estep Jr. He is the host of the Ask Ralph Podcast where he shares insights on finance, taxation, and entrepreneurship and helps entrepreneurs manage money God's way.
He has some incredible tips for you to help you keep more of your money.
Ralph V. Estep, Jr. is a multifaceted professional whose career spans accounting, entrepreneurship, farming, and media.
With a background in finance and technology, he founded Saggio Management Group and has held leadership positions in various organizations.
This interview was part of my Podcast Profits Summit. Grab something to take notes with and get ready to keep more of your money.
Enjoy my conversation with Ralph Estep. Jr.
Be sure to grab Ralph's gift.
It is "Keep more of your money with 5 accounting tips most entrepreneurs miss". You can download it at https://www.askralphpodcast.com/5tips.
If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
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Building relationships with your audience is the path to your success.
RELATIONSHIPS WITH YOUR AVATAR
Whether you're trying to grow your audience, grow your business, or make your impact on the world, success requires a powerful relationship.
People do business with those they know, like and trust. It's all about building rapport.
People follow those they know, like and trust. Influential authority originates from building a relationship with those you want to follow you.
When we start building your podcast, one of the first steps is defining your ideal target listener. Your avatar. Who are you trying to attract.
Most people will go through the typical basics, like age, gender, niche, etc.
Some will go a little deeper to describe the avatar's interests, pains, and goals.
Few will get deep enough to define the influencers their ideal client follows, the mental challenges holding their prospect back, or the myths that the avatar believes.
The more you know about your ideal target listener, the stronger your content will be. You can use this definition as a filter for everything you do.
RELATIONSHIPS THROUGH PERSONALITY STYLE
One area often overlooked is personality style. By defining the personality style of your ideal target listener, you will know what content is important to her, how to communicate with her, and what will inspire her to take action.
There are a variety of personality tests available. Each of them are a little different, but typically measure a person's characteristics, motivations and tendencies.
A personality test helps define the best way to interact with someone.
By understanding how to communicate with the various personality types and which types you work best with, you can craft your content to superserve this specific group.
ASHLEY LOGSDON
On this episode, I'm joined by relationship expert Ashley Logsdon to delve into the intricate world of personality types and their impact on building strong audience relationships.
Ashley Logsdon is a Life Harmony Relationships coach who works with individuals to create a life where every family member thrives.
Focusing on introspection and understanding "the language of empathy", she helps professionals and families move from communication to true connection - with themselves, their environment, and others.
She's been involved in her father's business for the past 20 years and now runs and manages 48 Days, LLC - a resource for creating the work - and the life - you love.
Ashley and her husband Nathan co-hosted the Mama Says Namaste podcast for 7 years, focusing on intentional family living and togetherness.
This conversation is from my Podcast Profits Summit and will help you understand how to attract, connect with, and communicate with your ideal target listener.
DISC PERSONALITY PROFILE
Together, we explore the DISC personality system, where Ashley explains the varying traits of D (Dominant), I (Influential), S (Supportive/Steady), and C (Conscientious/Creative) types. The discussion highlights how understanding these personality styles can help podcasters adapt their communication to better connect with their listeners.
Ashley emphasizes that every personality type has its strengths and challenges, especially in entrepreneurial ventures. She suggests that while D and I traits are often seen in successful business builders due to their assertiveness and social ease, S and C personalities also bring unique advantages.
MOVING BEYOND THE TYPICAL AVATAR
Throughout the conversation, Ashley and I discuss the significance of knowing your audience on a deeper level. Moving beyond basic demographics to understand the challenges, interests, and personality types of listeners can greatly enhance content engagement.
Ashley introduces a free guide available at 48days.com/you that provides practical tips on empathetic communication tailored to various DISC profiles, which can be an invaluable resource for podcasters aiming to resonate more with their audience.
Our conversation also touches on the effective strategies for interacting with different personality types in various settings.
Ashley recounts a live event scenario where she managed an interaction with a high-I individual by affirming her presence and gently guiding the conversation to maintain the event focus. This example underscores the adaptability required in real-time communications and the value of preemptive understanding of personality styles.
PODCAST SUCCESS THROUGH RELATIONSHIPS
We also talk about the pivotal role of relationship-building in podcast success. By tailoring content and interactions to fit the listeners' personality types, podcasters can foster a deeper sense of connection and trust.
Whether you are a high-energy, quick-deciding D or a detail-oriented, systematic C, this episode is rich with insights on how to harness your unique traits to create compelling, engaging podcast content.
Enjoy our discussion.
Grab Ashley's gift at 48days.com/you.
Who are you trying to attract? Which clients are best for you?
Clearly define your ideal target listener. Understand who you're trying to attract.
The more you know, the easier it will be to attract them to you.
If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
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It has been said many times that people do business with those they know, like and trust. Having common values helps you build that rapport.
RELATIONSHIPS
I like to think of know, like and trust as relationships. When you build relationships with your audience, your impact grows in amazing ways.
Your potential clients want to get to know you, because they want to understand if you believe what they believe. Do you have similar values?
Your values build the foundation of who you are.
To become a magnetic host who attracts listeners and clients to you rather than chasing them, you need to be someone others want to be around. Not only be around, but they seek you out.
INFLUENCE THROUGH VALUES
This happens when you get clear on the characteristics of an influential authority.
First, you need a powerful origin story. How did you develop your superpower? How were your values instilled in you?
Next, you need to define your values and beliefs. What makes you you? Write out your foundational principles.
Now describe that pivotal moment when you discovered this was your mission. When did that transformational moment happen that gave you your superpower?
Then you need to develop the stories of your journey that demonstrate your values, beliefs, and principles. What insider language is incorporated into those stories that is used by your tribe?
Finally, you need a tribe to spread your message and be your testimonials.
BEGIN WITH VALUES
This entire process starts with defining your values. You can't develop your origin story, foundational principles, transformational moment, stories to share, or a tribe to spread it without first knowing your values.
Be brave and stand for those values you believe in. It will be scary. Do it anyway.
If you try to please everyone, you please no one. You become safe and middle of the road. When you're in the middle of the road, you become roadkill.
Make people pick a side. When you make people care, you will attract the right people and repel the wrong people.
If everyone rates you a 3 on a one-to-five scale, they really don't care. Three means, "I could take it or leave it. I really don't have a feeling either way." That's a bad place to be.
When you pick a side, some people love you and others hate you. That's ok. At least they care.
You'll attract more people who love you and the people who hate you won't come back anyway. They weren't going to buy in the first place.
You will be ok. Stand for what you value.
VALUES WITH ROBERT MACPHEE
I want to share an interview I recently did on the Podcast Profits Summit on values with Robert MacPhee. This will help you get started.
Robert MacPhee is the creator of the âExcellent Decisionsâ values-based leadership program and the author of "Living a Values Based Life".
He is the former Director of Training for the Canfield Training Group, having worked closely for many years with Jack Canfield, the co-creator of the Chicken Soup for the Soul Book series and the author of The Success Principles.
Robert is an expert in experiential learning, peak performance, values clarification and leadership. He is also the host of the Value Based Life Podcast.
You can find Robert's free gift at www.PodcastTalentCoach.com/values. It is the Values Advantage free video mini-course to begin the process of discovering what YOUR highest values are.
Enjoy the gift from Robert.
If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
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WHY AN OFFER DOESN'T CONVERT
Dumping time and energy into a podcast that does nothing to grow your business does not make good, financial sense. The offer you present on your podcast needs to inspire people to take action. If people are't taking action, it's not your offer. It's who you're being while you're making the offer.
The solution is about your authority, not your podcast.
[Podcast Launch Workshop Details HERE.]
MY JOURNEY INTO PODCASTING
I came to podcasting from radio. My radio career started in 1988. I began coaching on-air talent and programming radio stations in 1995.
In 2009, I discovered podcasting and began helping podcasters in 2012.
I love podcasting. But it isn't about podcasting. It's about authority and relationships.
The selling process is 40% rapport and relationships. If you want to get your audience to take action, you are selling.
OFFER WITH ORIGIN
Consider Gary Vaynerchuk or Russell Brunson or Brendon Burchard.
Do they have podcasts? Yes. But they also have YouTube channels, websites, email lists, and a variety of other content platforms.
It isn't about the platform.
This is about creating relationships.
If you follow them, you know a lot about each of these guys.
Gary is from Belarus. He collected baseball cards growing up, hated school, and worked in his father's liquor store.
Gary originally started Wine Library TV and eventually wrote "Crush It". He's all about the hustle.
Russell was a wrestler and lives in Boise. It all started with his potato gun.
Brendon grew up in Montana. Went through a bad breakup before getting in his car wreck.
You know their origin stories, and it builds rapport. Can you see how your podcast can help you build relationships with your audience?
It isn't about the offer. They each have a variety of offers. This is about know, like and trust. Relationships.
YOUR OFFER WITH AUTHORITY
Attract your clients with your personality rather than chasing them with your ads. When you speak people listen because you're an authority and you have influence.
Your offer isn't the secret to your success. This is about positioning you as the âgo toâ expert in your niche.
Do you ever feel like you have an incredible message to share, but no one is listening? You haven't established authority yet.
When you become the authority, you are well-known and sought-after. People seek you out. Would you rather chase your leads or have them come to you?
As an authority, you build a loyal fan base full of paying customers. Not only do people pay you often, they refer you to others. Leads creating more leads.
Don't be a product looking for a buyer. It's not the offer Be a leader helping clients achieve their goals.
YOUR OFFER WITH PERSONALITY
Become an influential authority by infusing you and your story into every episode.
Many podcasters tell me they don't have a big personality. And, that's ok. You don't need a big personality. You just need an authentic personality.
Everyone has a personality and can be a storyteller.
This is a process I have refined since 1988. I've been successfully teaching people how to do it since 1995.
Over the years I have built and activated huge audiences. I build influencers.
When you know your "why", your what becomes more impactful. This is how you develop an effective offer.
You struggle to get clients, because you're spending your time chasing clients with your offer rather than attracting them with your personality.
IT ISN'T YOUR FUNNEL
Your problem isn't your offer funnel. It's you. Put in the time to build relationships. Once the well starts producing water, it will continue to flow with ease.
Attract people with who you are.
You will attract clients with your personality by building relationships. People do business with those they know, like and trust. That's the definition of rapport.
Stories build relationships.
The podcast is just the vehicle. It is secondary to your story.
The key to your success is your authority and influence. The name of the game for an offer that converts is authority.
Do you want to keep chasing clients or are you ready to stand out as the well-known authority who attracts clients into your world?
You can be a personality. Just understand it's a journey, not 6 steps to success.
YOUR SECRET WEAPON
I'm not your only solution. But, I am your secret weapon.
You can learn podcasting from a million different YouTube videos. But none of them have the experience I do.
It's not just my years of experience. It is my track record. I'm best in class.
Here are a few examples:
Name: TaVona Denise
Podcast:Conversations With TaVona Denise
Result:I recently used an episode to promote a summit I hosted. I believe the reason the summit was such a big success, was because I used the podcast to promote it.
Testimonial: What I love most about working with Erik is how organized he is. This wasnât a haphazard, thrown-together coaching program. He showed me things in a step-by-step format. He gave me things to do before each call. He also helped me when I had my freak out moments.
Name: Scott & Holly Stoner
Podcast: Wellness Compass Podcast
Result: We hired Erik before we launched our podcast because we knew he could steer us toward success from the first episode, which is exactly what he did for us.
Testimonial: He coached us through the first six months of launching our podcast, and we will be forever grateful for his expertise and how accessible and actionable he makes his expertise. Heâs also just a really good guy and a lot of fun to work with.
Name: Rick Sizemore
Podcast: The VR Workforce Podcast
Result: Weâve been able to achieve goals we never imagined possible, with top ratings in our categories in iTunes, downloads beyond our wildest dreams. And an award from a leading organization.
Testimonial:You can figure it out, but youâre going to have a lot more headaches, itâs gonna take a lot longer, and in the end probably cost more. If you want to take your podcast to the next level, call Erik K. Johnson
IMPROVE YOUR OFFER
You can continue to spend hours and hours hunting and guessing if it will work. Watching YouTube videos and downloading free .pdfs. How has that been working for you?
You've been trying to figure out how to make your podcast generate clients and revenue. I understand your challenges.
You can't dump time and energy into a podcast that does nothing to grow your business. Stop chasing the solution. Just model what works.
The first step is to have a coaching call with me to see exactly where the gaps exist in your strategy. One call and you will have a plan.
Then, you can decide which path is right for you.
Spend an hour talking with me, or spend another year struggling, experimenting and spinning your wheels only to be exactly where you are today a year from now.
If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
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Many podcasters tell me they don't think they have a personality. We all have a personality. It just depends how we want to use it.
People come for your content. They come back for you. Become magnetic by developing and embracing your personality.
LINKS:
Audience Explosion Workshop - http://www.PodcastTalentCoach.com/workshop
Podcast Strategy Call - http://www.PodcastTalentCoach.com/apply
WHAT IS PERSONALITY
A personality is the combination of characteristics or qualities that form an individual's distinctive character.
I want you to be a magnetic character who attracts people to you. But I don't want you to create some character that isn't true to who you really are.
Defining your personality and character is an exercise in self-evaluation. You need to dig deep to find the qualities that make you unique.
PODFADE
Many podcasts fade away after about 7 episodes.
I thought this stat was an old wives' tale until I did the research.
While on a call with a client, we were looking for podcasts where she could be a guest. As we looked through the podcasts in her niche, we realized many of them only had published a few episodes and had faded away years ago.
There are around 4 million podcasts today. However, only half of those podcasts are actively publishing new content.
Podcasts fade away for 3 reasons.
Podcasting is more work than they thought it would be.
The show doesn't grow as fast as they thought you would. You can join us for the Audience Explosion Workshop - http://www.PodcastTalentCoach.com/workshop.
And, the show doesn't make money as soon as they thought it would.
These can all be solved with your personality.
PERSONALITY SOLUTIONS
People will come to your show for your content. They continue to come back for you.
Creating a podcast every week becomes difficult when you are trying to teach something new every week.
The show doesn't need to be new information every week. It needs to be new context every week.
Teach the same principles through different context. Add stories, case studies, your personality, and a fresh perspective.
Dave Ramsey hosts the Ramsey Show. It is a 3-hour daily radio show and podcast that began in 1992.
On his show, Dave answers listeners questions about personal finance. Nearly every question is answered through the filter of Dave's eight baby steps to get out of debt and build wealth.
Nearly every answer for decades has been one of the 8 same answers.
Dave's show is one of the top five most-listened-to radio shows in the country. People aren't coming back every day for the answer. They come back for the stories. It's all about the context.
STOP TEACHING
As you are creating your episode, stop teaching. Make it less about the how and more about the why.
Information isn't engaging. Entertainment attracts listeners.
When I was getting my architecture degree, I had a professor who taught architectural history. Every morning he would turn off the light, turn on his projector, and read his historical notes of every building he showed.
I could barely stay awake in that class.
In high school, I took U.S. History with Mr. Johnston. When he taught topics, he would tell stories that would bring the characters to life. I'm not a history fan, but loved that class.
Both classes where teaching history. But the engaging class was about the story, not the information.
I'M NOT A PERSONALITY
Many people don't think they are entertaining. They don't feel they have a great personality.
You don't need to be over-the-top to be a great personality. Stand apart from the rest by being yourself.
It doesn't require that you be funny or boisterous. You don't need to be Howard Stern or Gary Vaynerchuk or Dave Ramsey. Get noticed by being authentic.
Consider Barbara Corcoran from Shark Tank. She is a big personality without being larger than life. You just love her for who she is.
How about Mel Robbins from the Mel Robbins show? She is a former on-air commentator for CNN and contributing editor for Success Magazine.
Mel is an amazing personality because she is authentic. She shares her wins and losses on every episode. Her personality isn't over-the-top. She is just herself.
You can be yourself. It just takes a little bravery to embrace who you really are.
CRAFTING YOUR PERSONALITY
So how do you craft your personality and begin to show it to everyone?
Becoming a well-known personality who can transform into the "go to" influential authority in your niche requires five elements.
Using these five elements will make you interesting.
First, you need an Origin Story. How did you get your superpower? It's the thing that make you who you are.
Next, you need foundational principles. What do you stand for and what do you stand against? Pick a side.
Then you need stories. These are examples that support your principles.
Next, you need a transformational moment. This is the point in time when you realized the thing that changed your life.
Finally, you need tribe lingo. These are the words and phrases that you use frequently that make people feel like they are part of the club.
Your personality will come to life when you tell stories of your transformation that are infused with your principles and tribe lingo.
WINNING WITH YOUR PERSONALITY
When you embrace your personality, you will begin to develop relationships with your audience.
People will be attracted to you, because they feel like you are their friend. The more you share about yourself, the more people will get to know you and decide if they like you.
One of the biggest complements comes when someone meets you for the first time and they tell you they feel like they know you because they've been listening to your show for a long time.
That's the power of podcasting and personality.
Stop teaching information and start sharing your stories and personality. You'll become the well-known, influential authority in your niche before you know it.
If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
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AN EFFECTIVE INTERVIEW REQUIRES STRATEGY
Interviews can be a powerful tool for your podcast. But creating an effective interview requires a strategy and plan.
In this episode, I want to show you how to use strategic questions to craft an effective interview that helps you reach your goals.
I'll also share a recent interview I conducted with popular music artist Teddy Swims. We'll dissect it to see what makes it an effective interview.
Get details on your Podcast Strategy Coaching Call with me here:
https://podcasttalentcoach.com/strategy-call/
WHY DO YOU INTERVIEW?
You first need to ask yourself why you are conducting interviews in the first place? What are interviews doing for you?
Solo episodes build your credibility. Interview episodes build your network.
When you create a solo episode, you have the entire episode to demonstrate your expertise, share your story, and connect with your listeners.
The episode is all you. But, a solo episode also requires you to do the heavy lifting and create all the content yourself.
Doing a show by yourself doesn't require coordinating calendars to schedule the recording, which is a big benefit to me. I like to record when it's convenient for me. That may not be as convenient for a guest.
You will also be the only person promoting a solo episode.
When you create an effective interview episode, you don't have nearly as much room to demonstrate your expertise. The spotlight needs to be on your guest.
However, I'll show you how to get creative to interject yourself into the episode.
On the other side of the coin, there are many benefit to interviews.
When you interview guests, it is easier to create content. To build an effective interview, you simply need to create a few great questions with a story arc. Then, have a great conversation by being a good listener.
It is also possible that your guest will promote. This usually happens when you make a clear ask before the interview and make it incredibly easy for your guest to share.
When your guest shares the episode, it helps you build your network by getting in front of your guest's tribe.
On top of the exposure to a new tribe, you can also build a relationship with your guest. Over the long haul, this can help you get even more exposure.
EFFECTIVE INTERVIEWS ARE ABOUT MOMENTUM
So, how long should your effective interview be? I get this question often.
When it comes to your content, there is no such thing as too long, only too boring.
I have listened to episodes that are an hour long, and I wish it was longer. Then there have been 15-minutes episodes that seemed to drag on forever.
An effective interview is all about momentum.
Just like your solo shows, effective interviews cannot be information alone. When you infuse story and emotion into your interviews, you keep your listener engaged.
People have learned from story as long as people have been around.
TEDDY SWIMS INTERVIEW
Earlier this week, I had the pleasure to interview singer-songwriter and popular music artist Teddy Swims.
When I attend concerts, I typically go backstage to the artist's meet and greet. This is where a group gathers in a room. The artist comes in to shake hands and take photos.
My wife and I had been looking forward to the Teddy Swims show for quite some time. He has an amazing soul and sound.
Two weeks before the show, my contact told me Teddy isn't doing any meet and greets. He then said Teddy would be willing to do an interview if I was interested.
I jumped at the chance.
Creating effective interviews with pop stars can sometimes be challenging. They are often asked the same questions, provide standard answers, and can be a little standoff-ish.
Teddy has blown up quickly, and I was a bit nervous.
The music of Teddy Swims is hard to define. He blends R&B, soul, country and pop into a mix that is quite unique.
He started publishing cover tunes on YouTube back in 2019. People started taking notice by his unique voice and style.
Teddy released some original songs digitally. But he really rose to fame with his 2023 song "Lose Control". Zero to stardom in 3 years is incredibly fast.
So, getting a chance to interview a guy who achieved fame quickly and probably isn't a seasoned interviewee is a risk.
EFFECTIVE INTERVIEW PREP
As I prepared for the interview, I didn't do a ton of prep. It was maybe 15 minutes. Many people spend hours trying to know everything about their guest.
When I prep for an interview, I find a few select pieces of information that will help me craft an interesting conversation.
I don't need to know everything about my guest. It is my goal to create a conversation that will make the audience interested in my guest.
My interviews are not designed to show you how much I know about my guest. I want to ask questions you would ask my guest.
To create an effective interview, I also want to get my guest to tell stories and be engaging.
So now I'm walking into an interview with a guy who is fairly new to this game, and I need to make it as easy and comfortable for him as I can.
To make it worse, Teddy did two interviews right before I walked into the room. How can I ask questions that are different enough from those past two interviews to keep him engaged and excited?
I walk into the room and it is much different than my usual experience with an artist. Teddy is the only one in the room. There is no security or road manager. There is no handler. It's just Teddy.
Many artists are uncomfortable being alone with anyone. Now to be fair, my contact was with us. But that was it.
Teddy and I had met once before. He remembered that, and it was an easy way to open the conversation.
He couldn't have been more gracious. As we sat down, I quickly realized Teddy Swims is much more seasoned than his few years in the business would lead you to believe.
THE INTERVIEW
First, I'll play the interview for you. Then I'll dissect the interview and explain why I asked each question.
Remember, my goal is to get you engaged by getting Teddy Swims to tell stories. I also want to make you more interested in him than you were before you listened to the interview.
Enjoy my interview with Teddy Swims.
THE PARTS OF AN EFFECTIVE INTERVIEW
Before we start to dissect the interview, I want you to either close your eyes, or if that's not possible, focus on something.
Now without looking at your podcast player, I want you to guess how long that interview was.
The interview was 7:48. Did it feel that long? It's my hope that the stories gave the interview great pace and momentum.
So let's look at each question and why I asked it.
MTV VIDEO MUSIC AWARDS
Question 1 was, "Who was the coolest person you ran into at the MTV Video Music Awards?"
This question was designed to open the conversation with a story. I wanted to make Teddy comfortable so he didn't have to think much. The event was fresh in his mind.
I did not want to wander into the interview. There was no "tell us about yourself", "how are you", or "what's been going on". We hit the ground running.
INFLUENCE
Question 2 was, "What artists have influenced you most?"
This questions was built to be similar to a question like "how did you get started" or "tell us about yourself". However, I want to question to provide inspiration to listeners and really connect you to the diversity that makes up Teddy Swims.
MUSICAL THEATER
Question 3 was, "What was your 'go to' audition song?"
This question was built in a way to provide some background on Teddy Swims without going into his entire biography.
The question also creates an "oh wow" moment. Teddy has tattoos everywhere. Well, at least everywhere I can see, including his face, kneecaps, and head.
He wears jeweled nail polish, crazy sunglasses, and big earrings. His attire consists of a jeweled snap, long sleeved cowboy shirt, cutoff jeans, white socks and sandals.
Teddy is not like anyone you've encountered. Being in music theater is probably not something you would guess looking at him.
This "go to" audition song question is also designed to be a question he has probably never been asked before. Which you could tell by his unsure answer. But like a pro, he pivoted into his favorite musical. That was pro level on his part.
COVER SONGS
Question 4 was, "What is your favorite cover song that you've done?"
This was part of my prep. I knew about
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