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  • How do you know when it's time to level up your podcast team in favor of better quality, consistency and communication? Our guest Danielle Sprouls tells us all about her experience letting go of her previous podcast management and what it's been like partnering with Podcircle.

    In this episode, Danielle (creator and host of the Unscripted Pivots podcast), shares her journey into podcasting, the importance of quality over cost, and the critical role of "partnership" in her podcasting success. We learn how her podcast helped her navigate her own "unscripted pivot" from her longtime career in corporate real estate title insurance into her new career — business and executive coaching.

    Learn more about Danielle:
    Unscripted Pivots Coaching
    Follow Danielle on LinkedIn

    ✅ New podcaster? Grab your FREE Podcast Starter Kit.


    00:00 Intro
    00:59 Meet Danielle Sprouls
    02:35 Danielle's Journey into Podcasting
    04:55 Challenges and Frustrations
    05:27 Shifting Goals and Vision
    07:41 The Importance of Professional Support
    16:59 The Human Touch in Podcast Editing
    19:50 Encouragement for Aspiring Podcasters
    26:46 Final Thoughts

    🙋‍♀️ Are you feeling stuck with your podcast? Learn about our Podcast Strategy Sessions.

    --------------------------------------------

    ► Need help launching a podcast? We can help!
    ► Need a professional podcast editor? It's our specialty.

    ► Recommended Podcast Gear
    Microphone
    Headphones
    Earbuds
    Webcam

    ► Recording remote podcasts like us? Use Riverside!
    ► We use Transitor.fm to host our podcast and you should, too.


    Disclosure: We only endorse products and services that we’ve personally used or come highly recommended by trusted sources. As an Amazon Associate, we earn from qualifying purchases. We may receive a small commission at no extra cost to you.

  • When many of us started a podcast, we want to reach as many people as possible. But Kyle and Mickenzie are going to make the case that that's not the best approach — and why. This episode covers five critical questions for honing your podcast’s focus and discusses the pitfalls of trying to appeal to everyone. They also talk about the importance of competitor analysis, narrowing down your content, seeking feedback, and avoiding burnout by not overextending yourself. Welcome back to the Podcircle Podcast!

    ✅ New podcaster? Grab your FREE Podcast Starter Kit.


    00:00 Intro
    00:55 Your Podcast Isn't for Everyone
    01:41 Identifying Your Target Audience
    03:05 Tapping into Your Unique Voice
    04:38 Understanding Your Competition
    07:58 Avoiding Overcommitment
    09:26 Evaluating and Pivoting
    12:05 Conclusion and Next Steps

    🙋‍♀️ Are you feeling stuck with your podcast? Learn about our Podcast Strategy Sessions.

    --------------------------------------------

    ► Need help launching a podcast? We can help!
    ► Need a professional podcast editor? It's our specialty.

    ► Recommended Podcast Gear
    Microphone
    Headphones
    Earbuds
    Webcam

    ► Recording remote podcasts like us? Use Riverside!
    ► We use Transitor.fm to host our podcast and you should, too.


    Disclosure: We only endorse products and services that we’ve personally used or come highly recommended by trusted sources. As an Amazon Associate, we earn from qualifying purchases. We may receive a small commission at no extra cost to you.

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    Hier klicken, um den Feed zu aktualisieren.

  • Want to discover some practical strategies and common pitfalls for promoting your podcast effectively? Then this episode is for you! Join Mickenzie and Kyle as they discuss maximizing your content’s reach through various formats, avoiding predictability in your promotions, the importance of using video, and how to market your podcast even without video equipment. They also discuss leveraging guest networks, the value of strategic CTAs, and positioning yourself as a subject matter expert without falling into the "curse of knowledge". Let's dive in!

    ✅ New podcaster? Grab your FREE Podcast Starter Kit.


    00:00 Intro
    00:32 Maximizing Your Content Reach
    01:04 Avoiding Predictability in Promotions
    01:52 The Power of Video in Podcasting
    02:28 Promoting Without Video
    03:17 Leveraging Guest Networks
    04:12 Positioning as a Subject Matter Expert
    07:09 Effective Call to Actions
    08:12 Engaging Your Guest Network

    🙋‍♀️ Are you feeling stuck with your podcast? Learn about our Podcast Strategy Sessions.

    --------------------------------------------

    ► Need help launching a podcast? We can help!
    ► Need a professional podcast editor? It's our specialty.

    ► Recommended Podcast Gear
    Microphone
    Headphones
    Earbuds
    Webcam

    ► Recording remote podcasts like us? Use Riverside!
    ► We use Transitor.fm to host our podcast and you should, too.


    Disclosure: We only endorse products and services that we’ve personally used or come highly recommended by trusted sources. As an Amazon Associate, we earn from qualifying purchases. We may receive a small commission at no extra cost to you.

  • This week, Kyle and Mickenzie continue their series on LinkedIn by welcoming Kristin Cummings, the founder of Virtual COO, to discuss her strategic use of LinkedIn for personal and business branding. They explore how consistent engagement and authentic storytelling can amplify your presence and attract clients. Kristin shares her journey from zero to over 8,000 LinkedIn followers, the importance of supporting others on the platform, and practical tips for optimizing your LinkedIn profile. Whether you're a business owner or a podcaster, this episode offers valuable insights on leveraging LinkedIn for growth.

    Follow us on LinkedIn!
    Podcircle
    Kyle Cummings
    Mickenzie Vought

    And follow our guest Kristin Cummings on LinkedIn!

    ✅ New podcaster? Grab your FREE Podcast Starter Kit.


    00:00 Introduction
    01:21 Introducing Kristin Cummings
    02:23 Kristin's LinkedIn Journey
    04:23 Finding Clients and Networking on LinkedIn
    07:43 Optimizing Your LinkedIn Profile
    09:29 Balancing Personal and Business Pages

    🙋‍♀️ Are you feeling stuck with your podcast? Learn about our Podcast Strategy Sessions.

    --------------------------------------------

    ► Need help launching a podcast? We can help!
    ► Need a professional podcast editor? It's our specialty.

    ► Recommended Podcast Gear
    Microphone
    Headphones
    Earbuds
    Webcam

    ► Recording remote podcasts like us? Use Riverside!
    ► We use Transitor.fm to host our podcast and you should, too.


    Disclosure: We only endorse products and services that we’ve personally used or come highly recommended by trusted sources. As an Amazon Associate, we earn from qualifying purchases. We may receive a small commission at no extra cost to you.

  • This week, we continue our series on optimizing LinkedIn to promote and grow your podcast. We discuss specific LinkedIn tools and tips, such as LinkedIn articles, newsletters, and profile optimization. We also emphasize the importance of engaging with your audience through comments, CTAs, and live events. Finally, we touch on creating effective paid ads and leveraging LinkedIn's strong organic reach for building trust and connections. Join us for practical advice to elevate your podcast strategy on LinkedIn.

    ✅ New podcaster? Grab your FREE Podcast Starter Kit.


    01:09 Optimizing LinkedIn for Podcast Growth
    01:40 LinkedIn Articles and Newsletters
    04:17 Profile Optimization Tips
    09:03 Leveraging LinkedIn Groups
    09:58 Effective CTAs on LinkedIn
    12:26 Importance of Comments and Engagement
    13:50 Exploring LinkedIn Live Events
    14:44 Paid Ads and Podcast Promotion
    17:17 Conclusion and Next Steps

    Kyle's LinkedIn
    Mickenzie's LinkedIn
    Podcircle LInkedIn

    🙋‍♀️ Are you feeling stuck with your podcast? Learn about our Podcast Strategy Sessions.

    --------------------------------------------

    ► Need help launching a podcast? We can help!
    ► Need a professional podcast editor? It's our specialty.

    ► Recommended Podcast Gear
    Microphone
    Headphones
    Earbuds
    Webcam

    ► Recording remote podcasts like us? Use Riverside!
    ► We use Transitor.fm to host our podcast and you should, too.


    Disclosure: We only endorse products and services that we’ve personally used or come highly recommended by trusted sources. As an Amazon Associate, we earn from qualifying purchases. We may receive a small commission at no extra cost to you.

  • In this episode of the Podcircle podcast, we delve into the importance of using LinkedIn to promote and grow your podcast. We emphasize that content marketing is about building trust, not just generating leads. With LinkedIn's high user engagement and powerful organic reach, the platform is ideal for connecting with like-minded individuals and brands. We discuss practical strategies such as creating personal and business LinkedIn pages, utilizing video content, engaging in long-form posts, and leveraging PDF uploads to maximize your podcast's presence. Join us for practical tips and actionable insights to boost your podcast and brand on LinkedIn.

    ✅ New podcaster? Grab your FREE Podcast Starter Kit.


    01:21 Why LinkedIn? Key Statistics
    02:14 Building Your Brand on LinkedIn
    04:51 Optimizing LinkedIn Content for Podcasts
    07:31 Effective LinkedIn Posting Strategies
    14:05 Engaging with Your LinkedIn Audience
    17:23 Advanced LinkedIn Features and Tips
    19:06 Conclusion and Next Steps

    Kyle's LinkedIn
    Mickenzie's LinkedIn
    Podcircle LInkedIn

    🙋‍♀️ Are you feeling stuck with your podcast? Learn about our Podcast Strategy Sessions.

    --------------------------------------------

    ► Need help launching a podcast? We can help!
    ► Need a professional podcast editor? It's our specialty.

    ► Recommended Podcast Gear
    Microphone
    Headphones
    Earbuds
    Webcam

    ► Recording remote podcasts like us? Use Riverside!
    ► We use Transitor.fm to host our podcast and you should, too.


    Disclosure: We only endorse products and services that we’ve personally used or come highly recommended by trusted sources. As an Amazon Associate, we earn from qualifying purchases. We may receive a small commission at no extra cost to you.

  • This week, we explore 4 impactful ways your podcast can help grow your online presence. From putting a face to your brand and building trust with your audience to honing your messaging, we explore essential strategies to enhance your reach, engagement, and revenue. We also delve into leveraging your guests' platforms and the importance of consistent content creation. Tune in for practical tips and insights to take your podcast and online presence to the next level!

    ✅ New podcaster? Grab your FREE Podcast Starter Kit.


    02:15 Building Trust Through Podcasting
    03:56 Supercharging Your Marketing
    05:02 Leveraging Your Guests' Platforms
    07:05 Honing Your Message

    🙋‍♀️ Are you feeling stuck with your podcast? Learn about our Podcast Strategy Sessions.

    --------------------------------------------

    ► Need help launching a podcast? We can help!
    ► Need a professional podcast editor? It's our specialty.

    ► Recommended Podcast Gear
    Microphone
    Headphones
    Earbuds
    Webcam

    ► Recording remote podcasts like us? Use Riverside!
    ► We use Transitor.fm to host our podcast and you should, too.


    Disclosure: We only endorse products and services that we’ve personally used or come highly recommended by trusted sources. As an Amazon Associate, we earn from qualifying purchases. We may receive a small commission at no extra cost to you.

  • We've compiled our Top 10 podcasting tips in under 10 minutes. We emphasize key elements such as the importance of consistency, long-term planning, leveraging video, working smarter (not harder) and much more. Whether you’re a beginner or a seasoned podcaster, these tips are sure to help you create and maintain a successful podcast. Let's dive in!

    ✅ New podcaster? Grab your FREE Podcast Starter Kit.


    00:52 Tip 1: Be Consistent
    01:42 Tip 2: Play the Long Game
    02:25 Tip 3: Bet on Yourself
    03:10 Tip 4: Always Be Recording
    04:11 Tip 5: Work Smarter, Not Harder
    05:42 Tip 6: Don't Try to Do It All Yourself
    07:19 Tip 7: Give Your Audience a Clear CTA
    08:12 Tip 8: Value Quality
    09:01 Tip 9: Leverage Virtual Interviews
    09:40 Tip 10: Use the Right Hosting Platform

    🙋‍♀️ Are you feeling stuck with your podcast? Learn about our Podcast Strategy Sessions.

    --------------------------------------------

    ► Need help launching a podcast? We can help!
    ► Need a professional podcast editor? It's our specialty.

    ► Recommended Podcast Gear
    Microphone
    Headphones
    Earbuds
    Webcam

    ► Recording remote podcasts like us? Use Riverside!
    ► We use Transitor.fm to host our podcast and you should, too.


    Disclosure: We only endorse products and services that we’ve personally used or come highly recommended by trusted sources. As an Amazon Associate, we earn from qualifying purchases. We may receive a small commission at no extra cost to you.

  • We're continuing our series on YouTube and explore practical ways podcasters can optimize their YouTube podcasts for increased reach and engagement. From the importance of "end screens" and catchy titles to utilizing YouTube Shorts and creating attention-grabbing thumbnails, we uncover essential strategies to help you grow your channel. Additionally, we discuss the benefits of using "podcast playlists" and timestamped chapter markers to give your channel a boost. Join us!

    ✅ New podcaster? Grab your FREE Podcast Starter Kit.


    02:00 Creating Engaging Titles and Thumbnails
    07:16 Importance of Episode Descriptions and Show Notes
    12:38 Using Podcast Playlists and End Screens
    16:44 Leveraging YouTube Shorts
    18:44 Monetizing with Premium Subscriptions
    19:29 Conclusion and Final Tips

    🙋‍♀️ Are you feeling stuck with your podcast? Learn about our Podcast Strategy Sessions.

    --------------------------------------------

    ► Need help launching a podcast? We can help!
    ► Need a professional podcast editor? It's our specialty.

    ► Recommended Podcast Gear
    Microphone
    Headphones
    Earbuds
    Webcam

    ► Recording remote podcasts like us? Use Riverside!
    ► We use Transitor.fm to host our podcast and you should, too.


    Disclosure: We only endorse products and services that we’ve personally used or come highly recommended by trusted sources. As an Amazon Associate, we earn from qualifying purchases. We may receive a small commission at no extra cost to you.

  • Welcome back to the Podcircle Podcast! This episode dives into practical steps for podcasters to set up and optimize their YouTube channel following the recent migration from Google Podcasts to YouTube Music Podcasts. We cover essential tips such as creating a business-specific Google account, uploading branding assets, adding channel descriptions, and setting up playlists. We also explore the importance customizing your channel, including designing a compelling banner image and using a watermark. Tune in next week for detailed steps on uploading and optimizing your videos.

    ✅ New podcaster? Grab your FREE Podcast Starter Kit.


    00:53 The Shift from Google Podcasts to YouTube

    01:44 Setting Up Your YouTube Channel

    05:37 Customizing Your YouTube Channel

    08:03 Advanced YouTube Features and Verification

    10:21 Conclusion and Next Steps

    🙋‍♀️ Are you feeling stuck with your podcast? Learn about our Podcast Strategy Sessions.

    --------------------------------------------

    ► Need help launching a podcast? We can help!
    ► Need a professional podcast editor? It's our specialty.

    ► Recommended Podcast Gear
    Microphone
    Headphones
    Earbuds
    Webcam

    ► Recording remote podcasts like us? Use Riverside!
    ► We use Transitor.fm to host our podcast and you should, too.


    Disclosure: We only endorse products and services that we’ve personally used or come highly recommended by trusted sources. As an Amazon Associate, we earn from qualifying purchases. We may receive a small commission at no extra cost to you.


  • April 2, 2024 marks the end of Google Podcasts as Google makes a significant shift towards hosting podcasts on YouTube Music. What does that mean for your show? And what if you're creating a new show? We're breaking it all down for you in this episode. We're also going to cover the importance of setting up a YouTube channel, utilizing YouTube Studio for podcast management, and the advantages of YouTube as a podcasting platform — including enhanced discoverability and the ability to engage with audiences through video content.

    ✅ New podcaster? Grab your FREE Podcast Starter Kit.


    00:46 The End of Google Podcasts: What It Means for Podcasters
    04:25 How to Transition EXISTING Podcasts to YouTube Music
    06:43 Setting Up A NEW Podcast on YouTube Music
    09:38 Why YouTube is Essential for Podcasters
    13:14 Upcoming Episodes: Optimizing Your YouTube Presence

    🙋‍♀️ Are you feeling stuck with your podcast? Learn about our Podcast Strategy Sessions.

    --------------------------------------------

    ► Need help launching a podcast? We can help!
    ► Need a professional podcast editor? It's our specialty.

    ► Recommended Podcast Gear
    Microphone
    Headphones
    Earbuds
    Webcam

    ► Recording remote podcasts like us? Use Riverside!
    ► We use Transitor.fm to host our podcast and you should, too.


    Disclosure: We only endorse products and services that we’ve personally used or come highly recommended by trusted sources. As an Amazon Associate, we earn from qualifying purchases. We may receive a small commission at no extra cost to you.

  • Have you heard of the bestselling book 'Steal Like an Artist'? Well, today we're going to teach how to steal like a podcaster — how to overcome creativity slumps and refresh your content. We're giving you techniques for identifying key influences and remixing ideas to create something new, all while maintaining your show's authenticity. We also touch on overcoming imposter syndrome and share our own strategies for continuous improvement and audience engagement.

    ✅ New podcaster? Grab your FREE Podcast Starter Kit.


    02:17 Infusing Your Podcast with Creativity: Steal Like an Artist
    03:26 Identifying Influences and Innovating Your Podcast
    06:11 Embracing Your Unique Voice and Style
    12:17 Optimizing Your Podcast: Strategy Sessions and Growth

    🙋‍♀️ Are you feeling stuck with your podcast? Learn about our Podcast Strategy Sessions.

    --------------------------------------------

    ► Need help launching a podcast? We can help!
    ► Need a professional podcast editor? It's our specialty.

    ► Recommended Podcast Gear
    Microphone
    Headphones
    Earbuds
    Webcam

    ► Recording remote podcasts like us? Use Riverside!
    ► We use Transitor.fm to host our podcast and you should, too.


    Disclosure: We only endorse products and services that we’ve personally used or come highly recommended by trusted sources. As an Amazon Associate, we earn from qualifying purchases. We may receive a small commission at no extra cost to you.

  • Welcome back to the Podcircle Podcast! For those of you who recently found the podcast, we're re-airing one of our most popular episodes.

    “I have an idea, let’s push record and figure it out as we go.” Unfortunately, this is not a winning strategy to launching a successful podcast. There’s a lot that goes into making a podcast from ideation to putting your first episode out into the world. We’re here to break it all down for you — from strategy and production to distribution and marketing.

    ✅ New podcaster? Grab your FREE Podcast Starter Kit.


    STRATEGY
    0:00 Intro
    2:57 Create a strategy
    4:48 Brainstorm guests
    5:37 Develop a content plan
    6:00 Determine episode length and release cadence
    6:46 Write Show Description
    7:04 Podcast Artwork

    PRODUCTION
    8:00 Gather equipment
    9:52 Select music
    11:26 Write intro and outro segments
    12:50 Recording remote podcasts?
    13:35 Record your first episodes

    DISTRIBUTION
    15:08 Setting up podcast host
    16:14 Distributing to Apple, Spotify, Google, etc
    17:12 Create a podcast website
    18:17 Create social media templates
    19:39 Publish trailer and first episode
    20:04 Celebrate!!

    🙋‍♀️ Are you feeling stuck with your podcast? Learn about our Podcast Strategy Sessions.

    --------------------------------------------

    ► Need help launching a podcast? We can help!
    ► Need a professional podcast editor? It's our specialty.

    ► Recommended Podcast Gear
    Microphone
    Headphones
    Earbuds
    Webcam

    ► Recording remote podcasts like us? Use Riverside!
    ► We use Transitor.fm to host our podcast and you should, too.


    Disclosure: We only endorse products and services that we’ve personally used or come highly recommended by trusted sources. As an Amazon Associate, we earn from qualifying purchases. We may receive a small commission at no extra cost to you.

  • We're re-airing one of most popular episodes of the Podcircle Podcast this week. If you've notice a big change in your download numbers, tune in — it may not actually mean a drop in listenership!

    Did your download numbers drop late last year? We discuss the recent iOS 17 update, its impact on your podcast downloads and why this shift isn't necessarily a sign that your podcast audience is declining — we'll explain everything! We also emphasize the importance of looking beyond download numbers alone to properly gauge a show's success. Join us!

    Mentioned in this episode: Episode 9. Are You "Winning" With Your Podcast?

    ✅ New podcaster? Grab your FREE Podcast Starter Kit.


    01:18 The Impact of Apple's Podcast’s Recent Update

    06:01 The Effect on Podcast Metrics

    06:27 Looking Beyond Downloads Numbers

    10:34 The Importance of Quality Content

    11:02 Optimizing Your Show

    12:52 Keeping Your Show Top of Mind

    14:35 Tracking Your Show's Performance

    🙋‍♀️ Are you feeling stuck with your podcast? Learn about our Podcast Strategy Sessions.

    --------------------------------------------

    ► Need help launching a podcast? We can help!
    ► Need a professional podcast editor? It's our specialty.

    ► Recommended Podcast Gear
    Microphone
    Headphones
    Earbuds
    Webcam

    ► Recording remote podcasts like us? Use Riverside!
    ► We use Transitor.fm to host our podcast and you should, too.


    Disclosure: We only endorse products and services that we’ve personally used or come highly recommended by trusted sources. As an Amazon Associate, we earn from qualifying purchases. We may receive a small commission at no extra cost to you.

  • This week, we're re-airing our very first (and most popular) episode of the Podcircle Podcast. If you're new to the show, we wanted to introduce ourselves by going back to the very beginning and asking maybe the most important question — why should I (or shouldn't I) start a podcast?

    You’ve got an idea to share, a message to spread, or customers to reach, and you’re ready to start! Podcasting has the potential to meet your goals and beyond. Did you know that only 21% of podcast achieve more than 10 episodes? So before you press record, check out why we think you shouldn’t start a podcast and the four reasons we think you should.

    ✅ New podcaster? Grab your FREE Podcast Starter Kit.


    WHY YOU SHOULDN'T START A PODCAST
    1:11 You want quick results
    3:54 You want people to find your podcast organically
    6:51 You don't know what you're about
    8:55 You're trying to do it all yourself

    WHY YOU SHOULD START A PODCAST
    13:48 You want to increase brand awareness and loyalty
    17:00 You have a product or service to talk about
    19:55 You want to establish yourself as an authority in your space
    20:47 You want to network with others in your field

    🙋‍♀️ Are you feeling stuck with your podcast? Learn about our Podcast Strategy Sessions.

    --------------------------------------------

    ► Need help launching a podcast? We can help!
    ► Need a professional podcast editor? It's our specialty.

    ► Recommended Podcast Gear
    Microphone
    Headphones
    Earbuds
    Webcam

    ► Recording remote podcasts like us? Use Riverside!
    ► We use Transitor.fm to host our podcast and you should, too.


    Disclosure: We only endorse products and services that we’ve personally used or come highly recommended by trusted sources. As an Amazon Associate, we earn from qualifying purchases. We may receive a small commission at no extra cost to you.

  • We are delving into the crucial distinction between a target market and a target audience and emphasizing the importance of specificity in content creation to effectively connect with and appeal to your desired audience. We're also offering practical tips to analyze your current client base, understand audience demographics and habits, and aligning content with your audience's goals, problems, and fears. Whether you are a new or seasoned podcasters, we're here to provide valuable insights into optimizing podcast content and marketing strategies to meet your target audience's needs.

    ✅ New podcaster? Grab your FREE Podcast Starter Kit.


    00:42 Diving Deep into Your Ideal Audience

    01:08 Defining and Connecting with Your Target Audience

    03:56 Identifying Your Audience's Habits and Preferences

    06:16 Aligning Your Content with Customer Goals

    08:12 Addressing Problems and Fears

    09:41 Iterative Feedback: Refining Your Audience Strategy

    🙋‍♀️ Are you feeling stuck with your podcast? Learn about our Podcast Strategy Sessions.

    --------------------------------------------

    ► Need help launching a podcast? We can help!
    ► Need a professional podcast editor? It's our specialty.

    ► Recommended Podcast Gear
    Microphone
    Headphones
    Earbuds
    Webcam

    ► Recording remote podcasts like us? Use Riverside!
    ► We use Transitor.fm to host our podcast and you should, too.


    Disclosure: We only endorse products and services that we’ve personally used or come highly recommended by trusted sources. As an Amazon Associate, we earn from qualifying purchases. We may receive a small commission at no extra cost to you.

  • This week, we're sharing 5 strategic ways podcasters can promote and sell their products and services. We emphasis the importance of building trust and rapport by freely offering expertise, demonstrating value through problem-solving, sharing customer success stories, and inviting listeners to a deeper relationship. If you're looking to level-up your podcast to market your business's products and services, this episode if for you. Let's dive in!

    ✅ New podcaster? Grab your FREE Podcast Starter Kit.


    01:23 Building Trust and Humanizing Your Brand
    02:01 Show, Don't Tell: Demonstrating Value
    03:02 Solving Listener Problems with Your Expertise
    04:22 Leveraging Customer Success Stories
    05:24 Deepening Relationships with Your Audience
    07:42 Utilizing Dynamic Ad Campaigns
    11:22 Maximizing Your Podcast's Marketing Efficiency

    🙋‍♀️ Are you feeling stuck with your podcast? Learn about our Podcast Strategy Sessions.

    --------------------------------------------

    ► Need help launching a podcast? We can help!
    ► Need a professional podcast editor? It's our specialty.

    ► Recommended Podcast Gear
    Microphone
    Headphones
    Earbuds
    Webcam

    ► Recording remote podcasts like us? Use Riverside!
    ► We use Transitor.fm to host our podcast and you should, too.


    Disclosure: We only endorse products and services that we’ve personally used or come highly recommended by trusted sources. As an Amazon Associate, we earn from qualifying purchases. We may receive a small commission at no extra cost to you.

  • What is the 'why' behind starting a podcast? How do you set clear goals and identify your ideal listener? What success looks like in your show? These are all crucial questions to ask before you start your podcast. And if you already have a podcast, it's never too late to return to these questions to increase clarity and focus around your show. We're here to help you think strategically about their podcast's direction and goals. Join us!

    ✅ New podcaster? Grab your FREE Podcast Starter Kit.


    01:40 The Importance of 'Why' in Podcasting
    02:31 Setting Clear Goals for Your Podcast
    05:51 Defining Your Ideal Listener
    09:21 What Does Success Look Like for Your Podcast?
    12:34 Investing in Your Podcast: Time, Energy, and Resources
    15:03 How Podcircle Can Elevate Your Podcasting Game

    🙋‍♀️ Are you feeling stuck with your podcast? Learn about our Podcast Strategy Sessions.

    --------------------------------------------

    ► Need help launching a podcast? We can help!
    ► Need a professional podcast editor? It's our specialty.

    ► Recommended Podcast Gear
    Microphone
    Headphones
    Earbuds
    Webcam

    ► Recording remote podcasts like us? Use Riverside!
    ► We use Transitor.fm to host our podcast and you should, too.


    Disclosure: We only endorse products and services that we’ve personally used or come highly recommended by trusted sources. As an Amazon Associate, we earn from qualifying purchases. We may receive a small commission at no extra cost to you.

  • Podcasting is an EXPENSIVE hobby — if that's all that it is. In this episode, we're talking about why treating your podcast purely as a hobby is a bad idea. The challenges of time, necessity of research, and the required financial investment in creating and maintaining a high-quality podcast are why most "hobby podcasts" fail — especially for those attempting to do everything on their own. As always, we recommend outsourcing as much as you can (editing, clip creation, etc), but comes with its own costs. Rather, it is important to think of your podcast as a business. Tune and to find out why!

    ✅ New podcaster? Grab your FREE Podcast Starter Kit.


    00:51 The Controversy: Podcasting Beyond a Hobby
    02:10 The Unsustainability of Hobby Podcasting
    04:28 The "Vanity Project" Dilemma
    06:12 Strategies for Sustainable Podcasting
    07:01 Monetizing Your Podcast Beyond Selling Ads
    08:41 Providing Value and Asking for Support
    11:33 More Than Just a Hobby
    12:41 How PodCircle Can Elevate Your Podcasting Journey

    🙋‍♀️ Are you feeling stuck with your podcast? Learn about our Podcast Strategy Sessions.

    --------------------------------------------

    ► Need help launching a podcast? We can help!
    ► Need a professional podcast editor? It's our specialty.

    ► Recommended Podcast Gear
    Microphone
    Headphones
    Earbuds
    Webcam

    ► Recording remote podcasts like us? Use Riverside!
    ► We use Transitor.fm to host our podcast and you should, too.


    Disclosure: We only endorse products and services that we’ve personally used or come highly recommended by trusted sources. As an Amazon Associate, we earn from qualifying purchases. We may receive a small commission at no extra cost to you.


  • The best way to optimize your time and effectively market your business is to start a podcast. Does that sound counterintuitive? "But I thought maintaining a consistent podcast takes a TON of time..." you might say. It can... but it doesn't have to. And we would argue that it shouldn't. The amount of content that can be produced out of a 30-45 minute podcast episode is astounding and we're going to tell you all about it in this week's episode. That's the value of starting a podcast as a business owner.

    ✅ New podcaster? Grab your FREE Podcast Starter Kit.


    00:44 Why Your Business Needs a Podcast
    01:37 Understanding Business Podcasts
    03:11 Benefits of Starting a Podcast for Your Business
    06:36 Streamlining Content Creation with Podcasts
    08:31 Optimizing Your Time with Podcasting
    09:45 Outsourcing Your Weaknesses and Building a Podcast Team
    10:27 The Impact of Podcasting on Your Business

    🙋‍♀️ Are you feeling stuck with your podcast? Learn about our Podcast Strategy Sessions.

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    ► Need help launching a podcast? We can help!
    ► Need a professional podcast editor? It's our specialty.

    ► Recommended Podcast Gear
    Microphone
    Headphones
    Earbuds
    Webcam

    ► Recording remote podcasts like us? Use Riverside!
    ► We use Transitor.fm to host our podcast and you should, too.


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