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  • Conquer the Convention: Board Game Edition

    In this episode of Product of Play, host Curtis Schmidt is joined by Ross Thompson, head of marketing at Atomic Mass Games. They discuss key strategies and tips for making the most out of attending board game trade shows. Ross shares his wealth of experience, covering everything from selecting the right shows to attend, critical planning steps, and creating memorable booth experiences. The conversation delves into practical advice for both small and large publishers, the importance of setting clear goals, and how to effectively measure success at these events.

    00:00 Introduction to the Podcast and Guest
    01:29 Ross Thompson's Journey in the Gaming Industry
    02:27 Choosing the Right Trade Shows
    03:57 Maximizing Trade Show Presence
    05:33 Evaluating Trade Show Success
    11:49 The Importance of Gamma Expo
    13:43 Gen Con: The Major Show for Tabletop Gaming
    15:55 Creating Memorable Experiences at Gen Con
    23:06 Prepping for Conventions
    26:39 Exciting Announcements at Gen Con
    26:56 AEG's Unique Marketing Strategy
    28:11 Preparing for Product Launches
    28:52 Managing Inventory and Sales
    30:21 Measuring Success at Trade Shows
    31:35 Networking and Influencer Engagement
    35:29 Common Mistakes to Avoid
    36:57 Effective Planning and Preparation
    42:27 Promotional Strategies and Bundles
    46:20 Choosing the Right Trade Shows
    48:02 Balancing Work and Well-being
    48:53 Conclusion and Final Thoughts

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  • In this episode of Product of Play, hosted by Curtis Schmidt, voice actress Ali Hillis shares her extensive experience in the world of video game voice acting. Known for her roles in games like Mass Effect and Final Fantasy, Hillis discusses the preparation that goes into voice acting, collaboration with directors, the influence of AI on the industry, and memorable stories from her career. Hillis emphasizes the value of strong direction, relationship dynamics, and the physicality of voice acting, as well as offering tips for aspiring voice actors. Tune in for a deep dive into the craft and nuances of bringing video game characters to life.

    00:00 Introduction to Allie Hillis
    00:31 Welcome to Product of Play
    01:09 Allie Hillis' Voice Acting Journey
    01:43 The Art of Voice Acting in Video Games
    03:24 Techniques and Challenges in the Booth
    04:47 Collaboration and Character Development
    13:33 The Impact of AI on Voice Acting
    15:04 Memorable Stories and Tips
    20:17 Upcoming Projects and Conclusion

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  • In this episode of Product of Play, host Curtis Schmidt dives into the world of content marketing for tabletop gaming. Special guest, Spencer Williams, Senior Marketing Manager at GameNerdz.com, shares valuable strategies for creating engaging content that appeals to board game enthusiasts. The discussion covers the evolution of GameNerdz.com, the importance of being genuine on camera, benefits and challenges of live streaming, leveraging audience feedback, and effectively using SEO and social media to drive traffic. Spencer also offers practical advice for new content creators, emphasizing the need to set realistic limits and to stay true to oneself. Join us to uncover the magic behind successful content marketing in the gaming industry.

    00:00 Introduction to Tabletop Gaming

    01:28 Meet Spencer Williams from GameNerds

    01:50 The Evolution of GameNerds

    02:36 Content Creation Strategies

    05:01 Engaging with the Audience

    07:08 Consistency and Scheduling

    07:57 Leveraging Live Streams

    08:18 Audience Feedback and Interaction

    10:52 Multi-Use Content and SEO

    11:56 Using Social Media for Promotion

    12:54 Driving Traffic and Analytics

    19:31 Tips for New Content Creators

    23:54 Conclusion and Final Thoughts



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  • In this episode of the Product of Play podcast, host Curtis Schmidt delves into virtual reality game development with Ray McCaffrey, Chief Development Officer at Steel Wool Games, the studio behind Five Nights at Freddy's: Help Wanted 1 &2. McCaffrey shares insights on the unique challenges of VR game design, the importance of player feedback, and the influence of first-party hardware companies. They explore the balance between graphical fidelity and gameplay mechanics, as well as the future of VR, AR, and XR technologies in gaming. Tune in to uncover the strategies that bring immersive VR experiences to life.


    00:00 Introduction to VR Game Development

    00:03 Meet Ray McCaffrey from Steel Wool Games

    01:51 Challenges in VR Game Design

    03:25 Designing Intuitive VR Interactions

    07:15 Balancing Narrative and Gameplay in VR

    09:04 Player Feedback and Community Engagement

    10:40 Influence of First Party Companies

    13:16 Challenges to VR Mass Adoption

    25:37 Technical Considerations for VR Comfort

    29:20 Future of VR and Final Thoughts

    30:51 Conclusion and Farewell



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  • A PODCAST THAT EXAMINES GAMES FROM A PRODUCT PERSPECTIVE

    Embark on a captivating journey through the realm of game development. Delve into the entire product development cycle, from the inception of ideas to the final release. Listen as we explore game creation, including concept ideation, design, testing, marketing strategies, and more. Whether it's captivating board games, cutting-edge VR experiences, or immersive video games, we'll unravel the stories and strategies that helped bring great games to the market.

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