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Conquer the Convention: Board Game Edition
In this episode of Product of Play, host Curtis Schmidt is joined by Ross Thompson, head of marketing at Atomic Mass Games. They discuss key strategies and tips for making the most out of attending board game trade shows. Ross shares his wealth of experience, covering everything from selecting the right shows to attend, critical planning steps, and creating memorable booth experiences. The conversation delves into practical advice for both small and large publishers, the importance of setting clear goals, and how to effectively measure success at these events.
00:00 Introduction to the Podcast and Guest
01:29 Ross Thompson's Journey in the Gaming Industry
02:27 Choosing the Right Trade Shows
03:57 Maximizing Trade Show Presence
05:33 Evaluating Trade Show Success
11:49 The Importance of Gamma Expo
13:43 Gen Con: The Major Show for Tabletop Gaming
15:55 Creating Memorable Experiences at Gen Con
23:06 Prepping for Conventions
26:39 Exciting Announcements at Gen Con
26:56 AEG's Unique Marketing Strategy
28:11 Preparing for Product Launches
28:52 Managing Inventory and Sales
30:21 Measuring Success at Trade Shows
31:35 Networking and Influencer Engagement
35:29 Common Mistakes to Avoid
36:57 Effective Planning and Preparation
42:27 Promotional Strategies and Bundles
46:20 Choosing the Right Trade Shows
48:02 Balancing Work and Well-being
48:53 Conclusion and Final ThoughtsSupport the Show.
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In this episode of Product of Play, hosted by Curtis Schmidt, voice actress Ali Hillis shares her extensive experience in the world of video game voice acting. Known for her roles in games like Mass Effect and Final Fantasy, Hillis discusses the preparation that goes into voice acting, collaboration with directors, the influence of AI on the industry, and memorable stories from her career. Hillis emphasizes the value of strong direction, relationship dynamics, and the physicality of voice acting, as well as offering tips for aspiring voice actors. Tune in for a deep dive into the craft and nuances of bringing video game characters to life.
00:00 Introduction to Allie Hillis
00:31 Welcome to Product of Play
01:09 Allie Hillis' Voice Acting Journey
01:43 The Art of Voice Acting in Video Games
03:24 Techniques and Challenges in the Booth
04:47 Collaboration and Character Development
13:33 The Impact of AI on Voice Acting
15:04 Memorable Stories and Tips
20:17 Upcoming Projects and ConclusionSupport the Show.
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In this episode of Product of Play, host Curtis Schmidt dives into the world of content marketing for tabletop gaming. Special guest, Spencer Williams, Senior Marketing Manager at GameNerdz.com, shares valuable strategies for creating engaging content that appeals to board game enthusiasts. The discussion covers the evolution of GameNerdz.com, the importance of being genuine on camera, benefits and challenges of live streaming, leveraging audience feedback, and effectively using SEO and social media to drive traffic. Spencer also offers practical advice for new content creators, emphasizing the need to set realistic limits and to stay true to oneself. Join us to uncover the magic behind successful content marketing in the gaming industry.
00:00 Introduction to Tabletop Gaming
01:28 Meet Spencer Williams from GameNerds
01:50 The Evolution of GameNerds
02:36 Content Creation Strategies
05:01 Engaging with the Audience
07:08 Consistency and Scheduling
07:57 Leveraging Live Streams
08:18 Audience Feedback and Interaction
10:52 Multi-Use Content and SEO
11:56 Using Social Media for Promotion
12:54 Driving Traffic and Analytics
19:31 Tips for New Content Creators
23:54 Conclusion and Final Thoughts
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In this episode of the Product of Play podcast, host Curtis Schmidt delves into virtual reality game development with Ray McCaffrey, Chief Development Officer at Steel Wool Games, the studio behind Five Nights at Freddy's: Help Wanted 1 &2. McCaffrey shares insights on the unique challenges of VR game design, the importance of player feedback, and the influence of first-party hardware companies. They explore the balance between graphical fidelity and gameplay mechanics, as well as the future of VR, AR, and XR technologies in gaming. Tune in to uncover the strategies that bring immersive VR experiences to life.
00:00 Introduction to VR Game Development00:03 Meet Ray McCaffrey from Steel Wool Games
01:51 Challenges in VR Game Design
03:25 Designing Intuitive VR Interactions
07:15 Balancing Narrative and Gameplay in VR
09:04 Player Feedback and Community Engagement
10:40 Influence of First Party Companies
13:16 Challenges to VR Mass Adoption
25:37 Technical Considerations for VR Comfort
29:20 Future of VR and Final Thoughts
30:51 Conclusion and Farewell
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A PODCAST THAT EXAMINES GAMES FROM A PRODUCT PERSPECTIVE
Embark on a captivating journey through the realm of game development. Delve into the entire product development cycle, from the inception of ideas to the final release. Listen as we explore game creation, including concept ideation, design, testing, marketing strategies, and more. Whether it's captivating board games, cutting-edge VR experiences, or immersive video games, we'll unravel the stories and strategies that helped bring great games to the market.
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