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Click HERE for 6 Tools You Need to Build a Profitable Farm
You work so hard to create the best farm you can - whether it’s meat, milk, flowers, eggs, fiber. Plus all the workshops and tours.
I even know some of you are farming oysters and salmon and Air BnB’s! You bust your buns to get these products & services to people in your community. I know this because I did it, too. I used to wake up thinking - “my product is amazing. People should be flocking to buy - and they aren’t.” And despite your best efforts, often you feel like your market just doesn’t want what you have. They didn’t buy enough whole chickens, so you had them cut up. They didn’t buy the Flower and Vegetable Shares… So you made a YouPick and weekly orders. They didn’t buy the beef shares… So you created bundles and boxes and still have FREEZERS full of meat. So the obvious thing to tell yourself is - that the market is the problem. But. This thought is KILLING your business. And it’s not true. The market is NEVER the problem. I know right now a lot of you reading this are tempted to think, “but Charlotte doesn’t know MY market. MY market IS the problem. She doesn’t realize it IS saturated with products just like mine, many cheaper.” It’s totally okay you think that - I hear you! I totally thought this, too, until I figured out the solution I offer today. What my experience with thousands of farmers now shows me time and again is it’s NEVER the market that’s the problem. There’s ONE reason your market is not buying from you. And that lie you tell yourself (you didn’t know it’s a like, it’s okay) is keeping you stuck. Today on the Profitable Mindset Podcast I outline how this dangerous like will cost you thousands of dollars. And, I’ll share the three things you have to do to fix this problem. When my clients in the 5x Your Farm Sales coaching program discover the solution to this lie in the first two weeks after joining, and implement the solution I offer today, they start to make consistent sales. They find their market was never the problem. This is the best news ever. Because if the market is the problem - it’s out of your hands to fix it. I show you how it’s 100% within your control to solve this problem and start making consistent sales at the price you need to charge. Click HERE to tune in and hear how to solve for lack of sales. Enjoy! Charlotte -
Click HERE for my free live training: 6 Tools You Need to Build A Profitable Farm
If you’re like many farmers, you probably struggle with being overwhelmed, exhausted, and burnt out for years. You know you can’t keep living this way — so why haven’t you DONE anything about it yet? You can’t find the time!
Or, if you do find time, such as Grandma showed up to take the kids for a couple of hours… you’re faced with “... but I can’t because I feel guilty or I don’t deserve to spend time on myself when there is so much to do.”
All farmers tell me they struggle with taking personal time, but especially as women, we carry so much guilt around taking time for ourselves because we’ve been conditioned to think this way.
We think we need to provide physically, mentally, emotionally, and often financially - to our families - and we’ve placed ourselves last on the to-do list.
This costs us a great deal—especially in terms of our health, energy, and profitability. It's ironic that thinking we need to be doing it all is keeping us from even making money.
Then, we end up beating ourselves up for it all.
Well, I say, “No more!”
Today’s episode is about learning 3 simple steps to start creating more personal time for yourself without feeling guilty.
I hope you’ll try this. There’s a direct correlation between feeling fulfilled in life and having an hour of personal time each day. NOT time folding laundry or working out… I mean legit, do-nothing downtime, just for you.
Sounds crazy-impossible?! Trust me, I’ve been right where you are. And when I saw how just an hour a day to myself changed my whole life, I had to share with you.
Now, I spend my life teaching farmers how to make money. And it starts with learning to manage your time. And step one in learning to manage your time… is the skill I teach today.
Tune in to this episode and give it a try!
Warmly,
Charlotte -
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Click HERE for the Free Email Marketing Course
It’s crucial that you learn marketing from people who’ve created long-term success with it.
There are no ‘make money fast’ schemes out there that work.
Oh, there are plenty of people trying to sell you one!
But from years of experience with thousands of farmers, I know that you can’t spend enough money to compensate for not learning marketing.
By that, I mean you won’t successfully spend enough money hiring someone to do your marketing to get profitable.
You can’t spend enough money on FB ads to make yourself profitable.
Nothing will build your profitable farm without you learning marketing. So, if you’ve got to learn it, it might as well be fun and fulfilling.
Today, on the Profitable Mindset Podcast, I’m in the hot seat answering Jonathan Kilpatrick’s burning questions about our marketing workshop I taught in Minnesota.
Hear how I used the marketing skills I teach farmers to create my own successful, profitable farm.
Hear about the ‘cash cows’ farmers are building today using the same foundational principles.
Tune in and learn several things, including: The one task you can do each week to build loyalty and connection How to build trust with people online so they’ll buy from you consistently The number one way to build SEO on your website - and it’s NOT by hiring expensive SEO consultants or programs It’s crucial that you learn to market your farm products. There’s no fast or easy way to do it!
If there was a fast, easy way… you know everyone would be doing it successfully. The fact that learning is “hard” weeds out those who are not willing to do hard things.
But that’s not you, insert first name here.
I set up my marketing a year before I brought my first cow home, so I hit the ground running and was sold out the day I opened for sales.
Now I teach farmers to do the same.
Listen TODAY and learn.
Warmly,
Charlotte -
The first month after I started my farm and brought home my first milk cows, I realized there was no way I could get it all done!
By "all," I mean the milking process, working with customers, feeding my family, and driving my daughter to basketball practice and games six days a week.
It was physically, humanly impossible for me to run the farm all by myself!
I hired my first employees and then began the process of learning by experience what NOT to do and what works best.
I share some great techniques today that I learned in those first few years.
Tune into the link above for the Profitable Mindset Podcast.
I share skills you can use to manage your new employee(s) with confidence and ease.
You'll learn: How to give direct feedback in a way that feels good for you and your employees My formula for evaluating employees' quality of work A simple question that makes employees feel valued How to get your employees to stay with you long-term And more! If you've ever felt frustrated because you just can't find good help and then they never seem to meet your expectations, this episode will help.
It's not that there aren't good employees out there willing to work hard.
There certainly are, but you've got to develop good people-management skills to retain them.
This is part 3 of my 3-part series on attracting, hiring, and managing employees.
Let's get you some help on your farm!!
You'll get your time back, but also, tons more joy and fulfillment.
Much love,
Charlotte -
Click HERE to Reinvent Your Farm Marketing: Free Training
There are three crucial elements your marketing MUST include to be successful.
And by successful, I mean you sell all the products you want and need to sell.
And you sell them at the price you need to be profitable.
Link to sign up here
The farmers who implement these simple elements I teach are having financial success beyond anything they ever dreamed possible.
Many people think farming is not a lucrative endeavor.
My clients prove them wrong every day.
My clients are selling out, often at the highest prices around.
Like Hannah Boggs selling $50-$80 chickens.
Not because she likes to charge a lot, but because that’s what she must charge on her small-scale farm to cover costs, pay her employees and make a profit.
My clients, farmers from all over, can do this because they've studied with me and coached hard with me to learn the simple marketing steps
I'll be teaching these steps on April 22nd during my free training, “Reinvent Your Marketing.”
The feedback I offer will help you in all your marketing, including how you write emails and the pages on your website.
You'll want to be there, watch and learn. Sign up even if you can't make it at 10 Pacific - you'll get the replay.
Sign Up HERE.
Each time I offer strategic marketing feedback on these calls, farmers email me afterward sharing success: "Sold 80% of my flower subscriptions with ONE email after you rewrote it" Another farmers rewrote her email as I taught and a day later sold 2 hogs with that email, previously not getting anyone to buy from her emails. This new farmer added the missing key to her website and created 12 signups to her email list which was previously at zero (everyone starts at zero, you just don't want to get stuck there) Several farmers DOUBLED their email signups within weeks of making the website edits "Selling one beef per month consistently since rewriting my newsletter as you explained how" This WILL be you if you implement even half of what I teach during my “Reinvent Your Marketing” free training.
My clients learn that people will buy ANYTHING they offer for sale on their farms.
They experience this because they are learning how to craft expert marketing that creates sales.
They learn how to sell people on their products in a non-icky, non-salesy way and find that people love giving them money.
And these customers don’t complain about the prices their farmers, my clients, have to charge.
And I’m going to help you learn this skill, too.
This is “Reinvent Your Marketing.”
For farmers.
Yes. FREE.
April 22nd. (replay sent same afternoon)
Get feedback on one piece of your marketing that makes your 2024 goal inevitable.
Learn from others' feedback.
Let’s go.
Click HERE to Sign Up
When you sign up, you'll receive an email with instructions on how to request your marketing be reviewed.
See you there,
Charlotte
PS: You'll also receive the limited-time replay when you sign up. -
Click HERE to Reinvent Your Farm Marketing: Free Training
Hannah Boggs, a South Carolina farmer, was gearing up to have her first baby in November but was overwhelmed with work AND not making money on her farm. Knee-deep in manure and maternal instincts, she wondered how on earth she'd manage to raise both her crops and her newborn without losing her mind in the process. She stumbled on this very podcast and knew I could help - she immediately decided to start coaching with me last August. Click The Link Above to Listen to Hannah’s Story of Balance and Profit Hannah dove into my time management program and learned to juggle motherhood, farming, and the occasional pig on the loose. With calm and control. She got coaching on her fear of raising her chicken prices. She KNEW they were losing money, but she was scared of losing customers. Not one customer batted an eyelash at her 70% price hike. (sooo many farmers are way undercharging, so a 70% increase is not unusual actually to make a profit.) She made back her investment in the program within six weeks. As Hannah's due date loomed closer, her life actually became calmer. Hannah has defied the status quo and now has employees helping out, and she makes money. On a farm. With a newborn. With calm, ease, balance, profit. And she does it all with self-described, “frolicking in the field with my son.” Listen and Hear How Hannah Built a Profitable Farm on the Profitable Mindset Podcast Warmly, Charlotte -
Click HERE to Reinvent Your Farm Marketing: Free Training
Today I spill the beans in one of the most powerful episodes I could ever offer, as I share with you how to attract and hire high-quality employees.
Tune in to episode 203 to Listen and Learn
In this episode, you’ll learn: Three crucial things you MUST include in your ad for it to be effective How to avoid the crucial mistake I made in my ad that attracted criminals!! The key questions to ask in interviews and what to do after the interview Even if you don’t think you’re ready to hire yet, you'll want to listen.
Think you can't afford to hire help?
I've got you! I address that, too.
If you want to build a profitable, sustainable farm, you’ll need to scale, which means hiring help at some point.
EVEN IF it's just for a few hours a week. Hiring correctly can help you build a profitable business with ease, whereas hiring wrong can be a nightmare.
I've lived that hiring-wrong nightmare and in the episode, I share one key phrase you'll include in your job ad so you avoid the nightmare I lived.
Today’s episode will help you get started the right way so you can successfully attract and hire the best employees for your farm this season.
Listen in to today's episode to avoid nightmare hires and attract the best employees.
Warmly,
Charlotte -
Click HERE to Reinvent Your Farm Marketing: Free Training
When I started my farm 15 years ago, I was a one-woman show. It was me, my overalls, and a big dream.
After about a month of milking cows twice a day, seven days a week, and running kids to basketball games in between, it was time to admit defeat that I could NOT do it all myself.
I needed a really reliable farmhand who's not afraid of a little manure and a lot of udder chaos!
If you’re struggling to get everything done AND make money, this week’s episode will help.
If you don’t think you can afford to hire help, this episode's REALLY going to help you.
I walk you through how to create a job description that you can turn into an ad to make your first (or tenth) hire.
Plus, I’m sharing the very first thing you need to do if you want to hire employees but don’t think you can afford to yet. This is part one of three that'll move you closer to finding help with the manual labor so you can focus on building a profitable farm.
Warmly,
Charlotte
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Click HERE to Reinvent Your Farm Marketing: Free Training
Getting your products into the hands of the people who need them most can sometimes be a challenge - do you build a farm stand on your farm?
Or do you sign up for multiple farmer's markets? Or, try to get into stores or restaurants?
What's best? There are so many options for selling!
And there are pros and cons to all options.
Many of my clients - farmers all over the US - have started doing drop sites, and for some of them, this is their only way of selling.
They say they love the control over their schedule they have.
They no longer have the hard labor of markets - packing up and schlepping their stuff to the market, only to often turn around and have to bring some of it back home again, unpack and restock.
When they use pre-orders and drop sites, as I teach, they know that what they pack up is presold and will NOT be coming home with them.
Today I share my step-by-step process and I have the exact steps l use.
You'll also learn: my strict boundaries that ensure everyone shows up to get their order the technique I use to make sure my costs are covered while still offering "free delivery" understand how "if you confuse them, you lose them!" Use my process as a guide—it may not work exactly for you, but take what works and add your own spin.
Lastly, forward this to your farmer friends who may need this extra instruction to set up their drop site or delivery process.
Enjoy,
Charlotte -
Click HERE to Reinvent Your Farm Marketing: Free Training
Today on the podcast, you’ll hear how this farmer is making 30% more money on her farm this year over last, paying her kids and herself, AND living with calm and balance. Glenna Dunnigan, a farmer in Florence, Alabama, found herself stuck in a windowless cubicle working for a cotton company in Tennessee. >>Tune In To Hear Glenna’s Success Story HEREListen to Glenna’s story Today on the Profitable Mindset Podcast -
Click HERE to Reinvent Your Farm Marketing: Free Training
There are 5 phases you must go through on your farm to get to profit.
Sounds good so far - nice and easy! Just 5 phases!
But there’s a massive problem with this -
Most people get stuck looping in the first 3 phases and NEVER get to move on to phases 4 and 5.
You can’t get to a successful and profitable farm, though, unless you get through all the stages.
You’ll learn that phase 3 is the HARDEST stage - I don’t call it ‘the river of misery’ for nothing!
It’s the stage that makes you think you’ve done the wrong thing and need to quit.
It can take many months, maybe a year or two, to get to stage 4, but farmers tell me it’s worth it.
Farmers email me regularly about how sweet the payoff is after sticking with it through the hard building stages.
“The mindset work we do building farms is the hardest work you’ll ever do in your life, but it’s THE KEY to creating a farm business that serves YOU and your family... instead of a beast that eats you alive.”
The quote above is from 5X Your Farm Sales farmer who’s coached with me for 6 Years. Give it all the time it takes
THIS episode of the Profitable Mindset will teach you to stay with it instead of give up.
Only then, if you stay in the challenging phase and actually move through it, will you get the reward of having built your profitable farm.
Let’s do it!
Charlotte -
Click HERE to Reinvent Your Farm Marketing: Free Training
The biggest challenge that drives farmers out of business most often...
...is that you’re NOT focusing your most valuable resources on the right thing.
And big surprise - your most valuable resource is NOT money.
Why not? Because you don’t have a lot of that on a farm!
I address how and what to focus on in a short 11-minute episode today on the Profitable Mindset Podcast.
>>Click HERE for Episode 198, How to Focus the Right Resources on the Right Products -
Click HERE to Reinvent Your Farm Marketing: Free Training
I’ve never met a farmer who I thought their prices were too high and my advice was to lower them.
Never. And that’s in 12 years of working with farmers to get profitable.
So - chances are, your prices are not covering all your costs including a living wage for you or your employee and ON TOP OF THAT a generous 35-40% profit margin.
But when faced with raising your prices to that amount, I know what happens next…
…cue the fear and guilt. Doubt. Anxiety.
I hear this on repeat from farmers across the country.
”but I feel bad I have to charge so much!” “I’m nervous - I can’t afford to lose customers!” “I just need to become more efficient and save money elsewhere so I can keep the prices low.” In episode 197, I outline the proven steps I use and now teach to my clients that allow you to increase your prices with confidence.
If you don’t learn the skill of raising your prices, you’ll do your farm in. I see this over and over - farmers who’d rather suffer the pain of loss from giving up vs. the pain of learning to do something new.
It’s going to hurt either way - the stress of financial hemorrhaging until you quit.
Or, the pain of learning to do the hard thing in the way I teach until, with practice, it gets easy.
Every new skill is painful and challenging at first. But the payoff from that pain is so much better than the payoff of quitting and losing your dream.
When you follow these steps, you’ll shift to feeling empowered and confident and the fear and guilt will ease.
Your customers WANT to pay you what you need to stay in business when you market the way I teach in 5X Your Farm Sales.
Today’s episode will help you feel confident you now have a process for raising your prices.
Let’s get you on the path to a sustainable, profitable farm! -
Click HERE to Reinvent Your Farm Marketing: Free Training
I don’t have to tell you this:
Building a farm is so much more than deciding what to raise and then selling it.
It’s an emotional experience - full of:
Doubt, anxiety, stress, worry, confusion, guilt, and so many more emotions.
So one of the most important skills you’ll need to learn if you want to last long-term is how to manage for these emotions that will make you want to shut down.
Not how to suppress them. Or ignore them. Or pretend they’re not there.
But you’ll need to learn how to contend with these not-so-feel-good-emotions.
Today on the Profitable Mindset podcast, we tackle one of them - I teach you how to manage for anxiety when things are so uncertain in life.
If you want to experience freedom, prosperity, and happiness on your farm and in life, I’m going to hand you the formula that works for farmers daily inside my coaching program.
This is a proven playbook for managing your anxiety.
Stressed and anxious about the uncertainty of life and farm?
I got you.
We’re in this together.
Warm Hugs,
Charlotte -
Click HERE to Reinvent Your Farm Marketing: Free Training
This week, a farmer requested my coaching after living in anxiety for two weeks, looping on thoughts.
She was beating herself up for having said ‘no’ to a request.
Even though she felt good about it in the moment, later she felt guilty!
>>Hear the Solution to Self-Sabotage in Episode 195Listen NOW to finally stop looping on thoughts keeping you stuck. -
Click HERE to Reinvent Your Marketing - Free Training April 22nd
Many farms run on the free labor of women.
To be fair, men aren't immune, either.
When was the last time you got a paycheck from your farm?
>>Tune into How and Why It’s Crucial to Pay Yourself on your Farm -
>Free Training: 3 Steps to Your Profitable Farm
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Like many farmers, Melissa Marks homeschools her 6 kids and runs their farm including attending farmers markets in the growing season.
Unlike most farmers, however, Melissa’s days are very intentional, thoughtful, well-planned, and the whole family stops every Thursday at 4 PM for a volleyball game.
Listen to Melissa’s full story on the Profitable Mindset Podcast today.
She learned how to create this beautifully orchestrated life using the strategies, coaching, and classes I teach in 5x Your Farm sales, my signature year-long coaching program now home to 270+ farmers.
Before starting coaching with us, Melissa was overwhelmed, overscheduled and overworked.
She knew from listening to my podcast that if she tried to grow her farm business while still overwhelmed, she would just grow the overwhelm, NOT any profit. She really took note when I said if you grow your farm business, you grow your 3 biggest problems.
She knew her big problems were overwhelm, lack of time management and marketing skills.
She joined the 5x program about a year and a half ago, calmed her life down, and now is delighted and fulfilled with what she’s created.
Their sales have doubled.
They’ve raised their prices several times and are now making money.
They continue to have money to invest in infrastructure.
Her 20 year marriage has never been better - Melissa is now truly best friends with her husband. Something she thought was only social-media hype when she saw other women posting about “he’s my best friend.”
Listen to her success story on the podcast today.
5x Your Farm Sales opens for registration on January 15th.
Don’t take just my word for it - please listen to Melissa’s testimony and see how this is possible for you, too.
From Melissa:
“The 5x Coaching Program is the best money I’ve spent, ever.
This program WILL change your life.
As long as you’re willing to invest time listening to the coaching calls each week, conveniently on a private podcast, you can’t help but to start to implement things.
It’s hard work, but it becomes easy to follow through when you start seeing what a difference it makes in your life, your family’s lives, and your farm business.
There’s no better way to spend our money every year.
I could never NOT be in this coaching program growing my mind and improving our family and business."
Be Inspired by Melissa on the podcast today.
Happy New Year and let me help you make ‘24 your best year yet.
Warm Hugs,
Charlotte
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Click HERE for my Free Training: 3 Steps to Your Profitable Farm – LIVE January 15th.
If I could help you get anything you want on your farm, what would that be?
MOST people say time and money... not necessarily in that order.
Listen Above For Your 2024 Business Marketing Plan
What most farmers usually DON'T tell me is they need more fulfillment.
But too many farmers contact me for help because they've figured out how to make money in their business...
...but their farm also sucked all of the joy out of them.
And they come to me to announce everything's for sale, they're shutting down, they just don't enjoy what they've built so it's not worth the hard work required.
They realized they figured out how to make money - but the business wasn't sustainable over the long run.
Your farm can't be fulfilling when it's bleeding the very life out of you.
In Episode 192 of the Profitable Mindset Podcast, I show you how to build a farm business that you enjoy working in.
Now THAT is sustainable!
Answer the questions in the episode and by the end, your mind will be blown by the clarity you'll start to see and feel.
The first question will guide you through some data that is really crucial to know - and easy to find.
I tell you exactly where to find this data that you'll need to make informed decisions, so you can stop guessing or hoping.
The next couple questions will tell you exactly what you need to focus on for 2024 and what your projected income is AND what to focus on to get there.
You'll have a roadmap for what to say yes to and what to say no to with great confidence.
Combine these answers with episode 190 and 191, part 1 & 2, and you'll be armed with everything you need to make 2024 your most successful year yet - financially AND for the highest quality of life.
It's crucial that you not only build a profitable farm, but also that you build a farm that you feel fulfilled running and owning.
It's not sustainable to build a farm that makes money but you're not enjoying getting up and going to work every day.
It takes conscientious intentional effort to build a business you LOVE and it makes money.
And THIS podcast episode is the roadmap to making that happen.
See you inside,
Charlotte -
Click HERE for my Free Training: 3 Steps to Your Profitable Farm
What if you knew exactly what to do for the next 12 months to create the farm biz of your dreams?
That's what my year end planning episodes will help you do.
Part 2 (of 3) is Right HERE on the Profitable Mindset Podcast Today
This episode will help you if - you're doing all the things you think you should be - but you're not fulfilled you have a lot of things you need/want to sell - which do you focus on? Which ones are right? You work long hours and hope there's a place in the future where you make enough money that you don't have to work as much. The full video training of this is in 5X Your Farm Sales and today I'm sharing part 2.
Click the link above to listen to part 2 and start planning your most profitable and fulfilling year.
Farmers often end up in two camps - they're not making money, overworked, overstressed, and wonder if they should give up they're making money - but overworked, overstressed, and wonder if they should give up The farmers who implement the coaching I offer learn to build sustainable farms from the get-go so they don't end up burnt out and quitting.
I've put together 3 podcast episodes that'll help you create a farm life you love vs. the constant drain most farmers experience.
If you've already built a farm but don't truly love it - that's okay! This plan will help you turn that around. There IS hope.
Tune in and listen to part 2, answer the questions I ask in the episode, and you'll feel more in control and inspired by the end of the episode.
Click the link above to listen to episode 191 and start the first steps to create your profitable, sustainable, and fulfilling 2024 on the farm. - Mehr anzeigen
