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    We're doing something a little different today as Lucy Bishop & Will the Producer dive behind the scenes of the product development and launch strategy of the Fjall Juicer. Oliver and Fraser's award-winning product. Check out how they planned to create a market-ready, award-winning product on a budget. And then launch it onto the crowdfunding platform, Kickstarter.

    Hosted by Lucy Bishop and Will the Producer. With guests Oliver Alexander and Fraser Greenfield.
    —————————————————————

    Check out the Fjall Kickstarter!

    Fjall Juicer Press Pack

    The inspiration:

    Sandra's Bloom Vase

    Curio's Convex Bottle Opener

    Nick Baker's Stretch Clock

    Charles Alexander Photography & Film

    The rest:

    Vulpes Works

    Follow Vulpes Works on Instagram | @vulpesworks

    Follow Keroscee on Instagram | @keroscee

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    Join hosts Lucy Bishop and Fraser Greenfield as they delve into the fascinating design journey of Benjamin Ehrenberg, Principal Designer at Logitech. From his beginnings in Germany and a serendipitous switch from engineering to industrial design, Benjamin shares his experiences working with major brands like Asus, Panasonic, and Logitech.

    Hosted by Lucy Bishop and Fraser Greenfield with guest, Benjamin Ehrenberg.
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    This episode is sponsored by PCBWay! When you get a quote from PCBWay, use our promo code ‘REDACTED’ for a special discount on us! Just go to PCBWay.com

    —————————————————————-

    Ben's website

    @design.berg

    Logitech M650

    Asus Zenbo

    —————————————————————-

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    In today’s episode, the (REDACTED) team welcome a returning guest, a giant if you will. Tom Hardy! Previously we spoke to Tom about his 22-year-long career at IBM. In this episode, Tom shares his experiences working in design consulting, the challenges of implementing a design-focused philosophy, the strategic development of innovative products and the brand ethos behind helping a little-known company in Korea become one of today’s design juggernauts; Samsung.

    Hosted by Lucy Bishop and Fraser Greenfield with guest, Tom Hardy.
    —————————————————————-

    This episode is sponsored by PCBWay! When you get a quote from PCBWay, use our promo code ‘REDACTED’ for a special discount on us! Just go to PCBWay.com

    —————————————————————-

    You can listen to our first episode with Tom here: REDACTED: 14 - Dangerously Curious with Tom Hardy

    Tom Hardy - Professor of Design Management - Graduate Program - Savannah College of Art and Design | LinkedIn

    Tom Hardy's Wikipedia Page

    Verbal-Visual.com

    Tom R Hardy Savannah College of Art and Design

    Halt and Catch Fire | JustWatch.com

    Lee Kun-hee | Britannica

    Lee Jay-yong | Britannica

    Peter Arnell Reinvents Himself | WWD

    Samsung — Peter Arnell

    Samsung Microwave Oven Commercial 1995 | YouTube

    Gordon Bruce Design

    2004 AIGA Medalist: James Miho

    Yin and Yang - World History Encyclopedia

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    In this episode of Redacted, guests Robert Thorpe and Rhys Kaunda-McKenzie discuss the homogenisation of car designs in the past two decades and explore ways to bring adventurous designs to market. They delve into the challenges and strategies of managing client expectations, particularly in handling faster project development cycles.

    Additionally, we touch on how GoMotiv's efforts to nurture and retain talent within the niche skillset of the Australian automotive industry.

    —————————————————————-

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    Prepare your ingredients and preheat the oven because on today’s episode, we’re learning how to bake a CAKE with Stefan Ytterborn; Founder and Choreographer of sports brand POC and the aforementioned automotive company, CAKE. Before founding the design studio COM-TRU.

    Stefan reflects on his journey through starting over seven businesses, his pivotal role at IKEA in the mid-90s and emphasises how important the virtues of passion, purpose, and humility have been in his journey through the design field.

    Stefan also shares some crucial advice for aspiring entrepreneurs and highlights revolutionary product designs, what it takes to build a world-class team, as well as exclusive information about the pitfalls and lessons learned your design-led brand doesn't get its next funding round.

    Hosted by Oliver Alexander and Fraser Greenfield with guest, Stefan Ytterborn.

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    Stefan Ytterborn - CAKE | LinkedIn

    Follow Stefan on Instagram | @stefanytterborn

    Our story | CAKE

    POC

    Jasper Morrison | Rowenta Set

    Giulio Cappellini

    Harman Kardon Soundsticks Are Still The Ideal Apple Mac Partner Some Two Decades On | Forbes
    –––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––
    This episode is sponsored by PCBWay! When you get a quote from PCBWay, use our promo code ‘REDACTED’ for a special discount on us! Just go to PCBWay.com

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    Prepare for a (REDACTED) sesh with Miklu Silvanto. Miklu has had a long and colourful career in design, working with companies like Apple - where he worked with the likes of Jony Ive and Marc Newson, followed by AirBnB, Bang & Olufsen, and has even been a partner and founder to many others including Elo Health, Aivan and Finnish furniture company, Vaarnii.

    Miklu dicusses why leadership is a crucial aspect of continued success and the significance of habits to help better balance professional and personal well-being. From designing products like the Apple Pencil and 12” MacBook to founding and leading innovative companies, Miklu has witnessed the exciting yet challenging evolution of the design industry, and bridging worlds from pine to pixels.

    Hosted by Oliver Alexander and Louis Mills with guest Miklu Silvanto.

    —————————————————————————————————————————————

    Miklu Silvanto - Vaarnii | LinkedIn

    Follow Miklu on Instagram | @miklusilvanto

    Aivan

    Vaarnii

    Elo Health

    New Retina 12" MacBook Commercial 2015 | YouTube

    Bang & Olufsen appoints ex-Apple and AirBnB Miklu Silvanto as Chief Design Officer and Senior Vice President | StereoNET United Kingdom

    –––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––
    This episode is sponsored by PCBWay! When you get a quote from PCBWay, use our promo code ‘REDACTED’ for a special discount on us! Just go to PCBWay.com

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    Based in Australia’s lost city of Canberra; Tom Skeehan has been running his studio since 2011 and has been making waves on Australia’s east coast ever since. With furniture collections for brands like Stylecraft and Instyle, while also establishing themselves with award-winning special designs like the new retail front for Canberra Glassworks.

    Tom shares his journey from prospective plumber to celebrated designer, emphasising the importance of discovering one's path independently and the role of mentorship in his growth. Tom also discusses the challenges and triumphs of starting his studio, finding a niche in the furniture design industry, and the pivotal decisions that shaped his career. Through candid stories, and unforgettable experiences Tom illustrates the resilience, creativity, and strategic thinking required to succeed in the design industry.

    Hosted by Oliver Alexander and Fraser Greenfield with guest, Tom Skeehan.

    –––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––
    SKEEHAN Studio

    Follow Tom on Instagram | @skeehanstudio

    Tom Skeehan - Director - SKEEHAN Studio | LinkedIn

    Harris Restorations

    Follow Craig Harris on Instagram | @craigharrisfurniture

    Lonsdale Street Roasters

    Guerilla Marketing - Jay Conrad-Levinson | Amazon

    Hoshi Armchair | Stylecraft

    Snøhetta

    HUP HUP Chair - SKEEHAN

    Industrial Designer Devises Unusual, Mostly Timber Folding Chair | Core77

    Inklab

    ––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––
    This episode is sponsored by PCBWay! When you get a quote from PCBWay, use our promo code ‘REDACTED’ for a special discount on us! Just go to PCBWay.com

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    PROWL is a dynamic and forward-thinking research & design studio that has been
    challenging the status quo in design & materials since 2021. Based out of California, the
    team at PROWL has been making vital steps to ensure products aren’t doing “less bad” but “the most good”.

    In this episode, the (REDACTED) team are joined by Lauryn & Baillie to discuss their unique approach to industrial design, emphasizing holistic, thoughtful processes and the importance of considering a product's life cycle from inception to obsolescence, why being vulnerable can be a strength, edible spoons, PROWL’s design principles, the significance of collaboration with experts across fields, plus the impact of mentoring and networking.

    Hosted by Lucy Bishop and Fraser Greenfield with guests, Lauryn Menard and Baillie
    Mishler.
    —--------------------------------------------------------------------------------------------
    PROWL Studio

    Follow PROWL on Instagram | @prowl__

    Follow Lauryn on Instagram | @laurynmenard

    Follow Baillie on Instagram | @daillie_bavis

    PROWL Studio | LinkedIn

    Baillie Mishler - Collective Member - Baukunst | LinkedIn

    Lauryn Menard - Baukunst | LinkedIn

    Steelcase

    Manos Made

    Lightship L1 Interior | PROWL Studio

    PROWL Studio: Approaching Design Regeneratively | DAMN Magazine
    ––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––
    This episode is sponsored by PCBWay! When you get a quote from PCBWay, use our promo code ‘REDACTED’ for a special discount on us! Just go to PCBWay.com

    —————————————————————-

    To follow the show, get in contact with us via email & more head to:

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    On today’s episode, the (REDACTED) team are joined by GoMotiv Director, Robert Thorpe and Manager of Digital Sculpting and Visualisation, Rhys Kaunda-McKenzie to find out how they breathe new life into a dying art… And also what it takes to give cars a soul!

    So be sure to buckle your seatbelts and rev your engines as we find out what really happens during the automotive design process, why GoMotiv intentionally decided to fly under the radar, whether the rumours about vampires and automotive designers sharing a certain commonality are true plus a whole lot more!


    Hosted by Fraser Greenfield and Louis Mills with guests, Robert Thorpe and Rhys Kaunda-McKenzie.

    —--------------------------------------------------------------------------------------------
    GoMotiv

    Outerspace

    Follow GoMotiv on Instagram | @gomotiv_australia

    Follow Outerspace on Instagram | @outerspace_design

    GoMotiv Design Studio | LinkedIn

    Outerspace Design | LinkedIn

    Aussie designers flavour of the decade | GoAutoNews Premium

    Vinfast Unveils New Electric Pickup Truck Concept VF Wild | VinFast Auto

    2026 VinFast VF Wild: What We Know So Far | Car and Driver

    CES 2024 | VINFAST WILD PICKUP Exterior and INTERIOR | YouTube

    Introducing the VinFast VF 3 | YouTube

    ––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––
    This episode is sponsored by PCBWay! When you get a quote from PCBWay, use our promo code ‘REDACTED’ for a special discount on us! Just go to PCBWay.com

    —————————————————————-

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    On this episode, (REDACTED) gives a warm welcome to James Melia! James is the Founder and Creative Director of BLOND, a leading design studio based in London, Great Britain. The team at BLOND have been winning awards, working with leading brands plus startups, and forcing their way into the design zeitgeist since 2014.

    In this episode we’ll delve into James’ high intensity experience working at a small consultancy, the blood, sweat and tears that went into setting up BLOND with a loan of £15000 & six months to pay it off, why BLOND aims to be the best... And of course the answer to that age old question, do blonds really have more fun?

    Listen in for all this plus a whole lot more!

    Hosted by Lucy Bishop and Fraser Greenfield with guest, James Melia

    ———————————————————

    blond

    blond | LinkedIn

    Follow BLOND on Instagram | @blondcreative

    Follow James on Instagram | @james.a.melia

    Education consortium lays out plans to overhaul GCSE design and technology

    Pushing science and ignoring the arts will make school students miserable

    Big designer meme

    Red Dot Design Ranking

    Fold Charger — blond

    Segment Camera — blond

    Peel Chair — blond

    Meet the minimalist world clock that lets you check the time around the world by rolling it - Yanko Design
    ––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––
    This episode is sponsored by PCBWay! When you get a quote from PCBWay, use our promo code ‘REDACTED’ for a special discount on us! Just go to PCBWay.com

    —————————————————————-

    To follow the show, get in contact with us via email & more head to:

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  • Send us a text

    This episode is sponsored by PCBWay! When you get a quote from PCBWay, use our promo code 'REDACTED' for a special discount on us! Just go to PCBWay.com

    ———————————————————

    Join us on today’s episode as we help new ideas hatch to life!
    Jonathan Thai co-founded Hatch Duo, an up-and-coming Industrial Design studio in Sunnyvale, California. Throughout his career, Jonathan has worked on designs for companies like Sonos, Activision and Logitech to name a few. You can see his work in GQ, Business Insider and the CBS Series, California by Design.
    From working as a DoorDash driver to make ends meet whilst launching Aggregate Supply to figuring out what your worth is, listen in as Jon takes us through what it takes to dream big, build big and scale a design business from zero to hero!

    Hosted by Lucy Bishop and Fraser Greenfield with guest, Jonathan Thai
    ———————————————————

    Jonathan Thai
    Hatch Duo
    Follow Hatch Duo on Instagram | @hatchduo.design
    Hatch Duo LLC | LinkedIn
    Hatch Duo - YouTube
    Aggregate Supply
    Mooed.ai
    SOL REPUBLIC

    —————————————————————-

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    Are you ready to peel back the layers of Industrial Design?

    On this episode, the (REDACTED) Team are joined by Benjamin Hubert. Benjamin is the visionary founder and the creative force behind LAYER, a cutting-edge design agency based in London, renowned for its innovative approach to industrial design, strategy and branding. With a keen eye for detail and a passion for pushing the boundaries of design, Benjamin has led LAYER to international acclaim.

    Listen in as we peel back the layers and find out what it takes to design the products of tomorrow, what it takes to publish a design book and how to separate your practice above the rest.

    Hosted Fraser Greenfield and Louis Mills with guest, Benjamin Hubert.———————————————————

    Layer Design
    Follow Benjamin on Instagram | @benjaminhubert
    Follow Layer on Instagram | @layer_design
    Benjamin Hubert - Founder - Layer | LinkedIn
    Layer | LinkedIn
    Layer Design on Behance
    Jasper Morrison
    WGSN
    LAYER - Benjamin Hubert & Max Fraser | Phaidon
    ––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––
    This episode is sponsored by PCBWay! When you get a quote from PCBWay, use our promo code ‘REDACTED’ for a special discount on us! Just go to PCBWay.com

    —————————————————————-

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    Happy Christmas!

    And other announcements.

    _________________________________
    'Christmas Cheer' by By purecomposition

    —————————————————————-

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  • Send us a text

    This episode is sponsored by PCBWay! When you get a quote from PCBWay, use our promo code 'REDACTED' for a special discount on us! Just go to PCBWay.com
    ———————————————

    Yvette Chaparro is the director of the Design Masters programme and Assistant Professor of Product and Industrial Design at Parsons School of Design.

    With over a decade of experience running her own practice, Yvette has created products for companies such as Calvin Klein, Villeroy & Boch, Ralph Lauren and many more.

    Listen in as we discuss with Yvette what it means to be an educator in a top 10 in the world design school, the films that inspired her to move to New York, and the contrast between San Francisco and New York design culture.

    Hosted by Oliver Alexander and Fraser Greenfield with guest,
    Yvette Chaparro.
    ———————————————————
    Yvette Chaparro

    Yvette Chaparro - Director MFA Industrial Design - Parsons School of Design - The New School | LinkedIn

    Parsons School of Design | The New School

    Industrial Design (MFA) | Parsons School of Design

    Loliware

    FutureFeed - CSIRO

    FutureFeed

    From beaches to burps: native Australian seaweed key to
    reducing methane emissions from cows - DCCEEW

    Watch Designers on Design (2001) | Vimeo

    Gyokkō Hiyōhen Natsumegata Muji Kyusu - Teapot

    —————————————————————-

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    This episode is sponsored by PCBWay! When you get a quote from PCBWay, use our promo code 'REDACTED' for a special discount on us! Just go to PCBWay.com
    ———————————————

    Today, (REDACTED) gives a warm welcome to David Caon!

    David is the founder and head of Caon Design office.
    An industrial Design studio based in Sydney, Australia. Hailing from South Australia, David spent nearly a decade in Europe working with George Sowden, Jerszy (YerT-Ze) Seymour and perhaps most notably Marc Newson.

    Since 2009, Caon’s team has been a driving force behind the new wave of Aircraft interiors and airport lounges for Qantas that are shaking up the post-pandemic world!

    Listen in for a wide-ranging conversation as David takes us on a wonderful journey through all things Caon Design!

    Hosted by Lucy Bishop and Fraser Greenfield with guest, David Caon

    Caon Design Office

    @CaonDesign

    QANTAS Lounge

    BLOC Office

    Qantas A380 interior

    —————————————————————-

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    Please hold whilst we connect you to, a (REDACTED) bonus clip!

    In our 22nd episode, we interviewed a veteran of the design and engineering world, Mads Svanegaard. The episode was full of amazing discussions but we’ve got some bonus content for you!

    In this bonus clip, Mads discusses his thoughts on graduate roles and outsourcing plus offers his tips about what the rest of the world can do to stand out, in regard to good design.
    You can listen to our extended interview with Mads here: Episode 22

    Hosted by Fraser Greenfield with guest, Mads Svanegaard.
    -------------------------------------------------------------------------------
    Designersvane

    Mads Hindhede Svanegaard (@designersvane) | Instagram

    https://www.linkedin.com/in/msvanegaard/

    —————————————————————-

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    This episode is sponsored by Concepts! For a free 90 day trial
    of Concepts Pro go to:
    https://concepts.app/t/coupon/redactedpodcast
    ———————————————————
    On this episode, the (REDACTED) team sit down with the ever
    upbeat Beau Oyler, Founder and CEO of Enlisted Design
    What’s the process behind making brands that people crave?

    Hear the story behind how Enlisted operates, from discussing how Enlisted incorporates various AI tools into their design process, appearing on Shark Tank, grappling with the impact your products will have on people and the environment, to collaborating with all manner of different celebrities (like Mr Beast) to enhance their personal brands, find out what it takes to create cool shit that people crave every day!

    Hosted by Lucy Bishop and Fraser Greenfield with guest, Beau Oyler
    ———————————————————

    Enlisted Design
    Enlisted Design | LinkedIn
    Beau Oyler | LinkedIn
    Follow Enlisted Design on Instagram | @enlisteddesign
    The Oyler House Desert Retreat
    Watch Shark Tank Season 4 Episode 14 | Yidio
    Allbirds Dasher Packaging - Enlisted Design
    Auria Skincare - Enlisted Design
    Whistle Go - Enlisted Design
    Whistle 3 - Enlisted Design
    Unf#ck the Planet - Lowercarbon Capital

    —————————————————————-

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    This episode is sponsored by PCBWay! When you get a quote
    from PCBWay, use our promo code 'REDACTED' for a special
    discount on us! Just go to PCBWay.com
    ———————————————————

    On this episode of (REDACTED) we sit down with Amber Case, an internationally recognised ‘Cyborg Anthropologist’, consultant, design advocate and the author of four books, including Calm Technology and Designing with Sound. She spent two years as a fellow at MIT’s Centre for Civic Media and Harvard’s Berkman Klein Centre for Internet & Society. But you might know her best from her TED talk; We are all Cyborgs now.

    Listen in as we find out the 8 Rules of Calm Design, how not to kill your users (accidentally), plus how good design can used be as a vehicle for time travel - We aren’t joking! (Or are we…?)

    Hosted by Fraser Greenfield and Louis Mills with guest, Amber Case.
    ———————————————————
    Caseorganic
    Calm Technology
    Case Organic | Medium.com
    Follow Amber on Instagram | @caseorganic
    Keep Calm And Hack On: The Philosophy Of Calm Technology | Hackaday
    Amber Case: Are Our Devices Turning Us Into A New Kind Of Human? : NPR
    Amber Case - Calm Technology

    Read some of Amber’s books
    Calm Technology: Principles and Patterns for Non-Intrusive Design
    Designing with Sound: Fundamentals for Products and Services
    ———————————
    Microsoft Inclusive Design
    No treat for you: pets miss meals after auto-feeding app PetNet glitches | Technology |The Guardian

    —————————————————————-

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    This episode is sponsored by PCBWay! When you get a quote from PCBWay, use our promo code 'REDACTED' for a special discount on us! Just go to PCBWay.com
    ———————————————————
    Split across their Korean and California studios; BEBOP is a design studio already on their way to making their mark on the design world, with their thoughtful approach to designing products, experiences and stories. Today we’re joined with Rich Park, one of the directors & founders of BEBOP to find out what it takes to give soul to product design in Seoul.

    Hosted by Lucy Bishop and Fraser Greenfield with guest, Rich Park.
    ———————————————————
    BEBOP Design
    BEBOP on Behance
    Follow BEBOP on Instagram | @bebop

    —————————————————————-

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    This episode is sponsored by Concepts! For a free 90 day trial of Concept Pro go to: http://concepts.app/t/coupon/redactedpodcast
    ———————————————————

    Today, (REDACTED) gives a warm welcome to Marius Kindler!
    An award winning product designer and renowned illustrator based out of Stuttgart, Germany and currently part of the design team at Stokke.

    Marius thinks beyond the product to include users, business, brand & strategy. Working across the disciplines, Marius has been using his skills to drive positive change and many people know him for his brilliant design sketching on Behance, YouTube & Instagram, as well as his online academy.

    We sat down with Marius to delve into how his journey with sketching began, discuss his top sketching tips (and what to stay away from), why he started his online academy plus a whole lot more!

    Hosted by Oliver Alexander and Louis Mills with guest, Marius Kindler.
    ———————————————————
    Marius Kindler - Industrial Designer & Illustrator
    Follow Marius on Instagram | @marius.kindler
    Subscribe to Marius' YouTube Channel
    Marius Kindler | LinkedIn
    Marius Kindler: Design Sketching Fundamentals | Teachable
    Marius Kindler on Behance

    —————————————————————-

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