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I'm excited to share my guest episode on the BS-Free Business Podcast (now Staying Solo Podcast) with Maggie Patterson.
I love Maggie's no-fluff approach to building service-based businesses and in this episode, we tackled a topic that's near and dear to my heartâthe evolution of social media and how to use it more mindfully.
We dug into some really big questions around setting boundaries, maintaining privacy in this digital world, and how to show up authentically online without falling into the performative trap. We also talked about my journey from solo social media freelancer to leading an agency.
If you ever feel like social media is running your whole freaking life or if you've ever wondered about how to make it work for you instead of against you, give this episode a listen.
In this episode of the podcast, we talk about:
The preference for meaningful interactions over short, surface-level content Showing up authentically online without feeling performative The importance of tailoring marketing strategies to strengths and capacities Balancing transparency with maintaining privacy boundaries Normalizing the slow, uncomfortable process of business evolutionâŚAnd More!
Special thanks to:Maggie Patterson, host of Staying Solo Podcast
Listen to the original episode here: https://bsfreebusiness.com/mindful-marketing/
Website: http://www.bsfreebusiness.com/
Connect with Maggie on social media:
Instagram: https://www.instagram.com/bsfreebusiness/
Threads: https://www.threads.net/@bsfreebusiness
TikTok: https://www.tiktok.com/@bsfreebusinessGo to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/336
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If you ever feel like social media engagement feels a bit... empty, or maybe youâre wondering if thereâs a better way to make meaningful connections online, youâre not alone.
Iâm thrilled to share an episode from the ADHD-ish Podcast, hosted by Diann Wingert. I joined Diann to discuss one of my favorite topics, rethinking the way we use social media.
In this episode, we dive into why chasing audience growth might be missing the point and how focusing on meaningful connections can completely transform your social media strategy and keep your sanity all while doing it.
In this episode of the podcast, we talk about:
Genuine interaction vs. broadcasting on social media Cultural conditioning towards instant gratification Why it's OK to leave platforms that no longer serve you Making social media work for you and on your terms The importance of community and personal interactions The shift from structured content creation methodsâŚAnd More!
Special thanks to:Diann Wingert, host of ADHD-ish Podcast
Listen to the original episode here: https://player.captivate.fm/episode/cd5fe98c-ba2d-4388-b909-e51444350365
Website: http://www.diannwingertcoaching.com/
Grab your Free Mastering Your Entrepreneurial ADHD Guide: https://bit.ly/myea-guide
Subscribe to Diann's LinkedIn newsletters: https://bit.ly/TDWE-Newsletter
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/335
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Fehlende Folgen?
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Ever feel like youâre burning the candle at both ends just to keep up with your marketing? Or maybe youâre questioning if all that hustle is really necessary?
Well, trust me, youâre not alone. In this episode, I dig into the concept of intentional rest as a vital marketing tool. Weâll explore how different seasons in gardening can mirror your marketing strategyâyep, we're talking planting, pruning, and harvesting.
So grab your favorite bevvie and let's dive into how you can strategically use rest to optimize your marketing and avoid burnout.
In this episode of the podcast, I talk about:
Using intentional rest as a strategic part of your marketing plan Understanding the seasons of marketing through the lens of planting, cultivating, harvesting, and resting Aligning your marketing efforts with your energy and capacity for sustainable growth Reflecting on whatâs working and whatâs not to refine your strategy during quieter periods Avoiding burnout by scheduling breaks and creating manageable routines for long-term success...and more!
This Episode Was Made Possible By:Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/334
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Are you stuck in the âhustle modeâ of running a side business while working full-time? Or wondering how to approach marketing without the overwhelm? This week, I sit down with Jill Lanier, a certified mindfulness instructor, to chat about her journey from the corporate grind to building a business rooted in intentionality and calm.
We explore how intentional practices can help you stay grounded, market mindfully, and build a business that aligns with your vision.
If youâre looking for ways to thrive as an entrepreneur without sacrificing your well-being, this episode is a must-listen.
In this episode of the podcast, we talk about:
The challenges of transitioning to entrepreneurship Using mindfulness to manage stress and maintain focus in business Aligning marketing efforts with personal values for authentic connections Creating a sustainable approach to social media and marketing strategies Self-perception vs. audience perception Building connections through consistent & mindful social media engagementâŚAnd More!
This Episode Was Made Possible By:Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
About the Guest:Jill Lanier is a certified mindfulness and meditation instructor (MNDFL, New York, NY). She is Founder of Mindful Renaissance and creator of the Mindful Renaissance Framework, a system for helping others discover effective strategies for overcoming the stress associated with the complexities and hectic pace of modern life.
Author of the weekly Mindful Renaissance newsletter, she writes regularly about these topics as well as her own experiences as a woman of color, incorporating mindful meditative practices into her everyday routine.
Jill is also author of Permie Peeks, a photo blog, which focuses on the cultivation of mindful awareness and appreciation of Natureâs tenacity in the face of the seemingly harsh urban environment.
Jill has led opening meditations for creative arts events such as the Make W.A.V.E.S (Writing, Activism, Values, Environment Empowering & Sharing) summer series, hosted by Golda Solomon and several of John Maneyâs Finding Your Voice creative writing workshops.
Last fall she was featured as a guest on the "Be Your Own Kind" podcast, hosted by Renita Quirls and the "Heartfelt Awakenings" podcast, hosted by Deni Van.
Jill holds a BA in Psychology along with graduate degrees in Library Science and Management Information Systems.
Website: https://mindfulrenaissance.com/
Instagram: https://www.instagram.com/mindfullyjill/
LinkedIn: https://www.linkedin.com/in/jill-lanier-13b5244/
Facebook: https://www.facebook.com/MindfulRenaissance/Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/333
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What's next for social media? In this episode, Iâm pulling out my crystal ball to share my predictions for 2025.
Iâm talking about how to use AI more effectively, why community is an ecosystem (not just a single platform), and how algorithms are prioritizing share-worthy content. Plus, I dive into the importance of reputation in marketing and how itâs shaping the way we connect online.
If youâre ready to level up your marketing strategy and stay ahead of the curve, this episode is for you!
In this episode of the podcast, I talk about:
Why reputation is the cornerstone of your marketing strategy heading into 2025 The shift from broadcasting to fostering meaningful conversations online Leaning into the advancement of AI The evolving role of algorithms and why share-worthy content is key The rising importance of human-centered content Building community as an ecosystem across multiple platforms Creating collaborative & community-driven content for genuine conversations...and more!
This Episode Was Made Possible By:Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/332
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Ever wondered what it takes to plan and sell out an incredible live event? In this episode, I sit down with Kristina Bartold, event marketing pro and co-founder of High Vibe Women, to talk all things event planning, building authentic community, and creating a meaningful attendee experience. We discuss what goes into crafting an event that people actually want to attend, why intentional connection is the real draw, and how to market your event in ways that get people excited without the âhard sell.â
Whether youâre hosting your first event or looking to elevate your next one, Kristinaâs insights on blending strategy with heart will have you ready to create an event people wonât stop talking about.
In this episode of the podcast, we talk about:
Building community and making connections at events Creating a buzz with authentic, community-focused marketing strategies Defining success metrics beyond ticket sales Balancing inclusivity and urgency in event marketing to drive excitement Building lasting brand loyalty by focusing on genuine connections over numbersâŚAnd More!
This Episode Was Made Possible By:Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
About the Guest:Kristina Bartold-Sorgota is the co-founder and CEO of The Social Snippet. She loves helping entrepreneurs and small businesses grow their communities online using social media and podcasting. Kristina has been working in social media almost 10 years as a side hustle, and finally realized it was her passion and calling to pair her extensive experience coaching with her love for social strategy. The Social Snippet was born with her co-founder, Maria, and the rest is history! Kristina spends most of her days recording podcast episodes for the Build Your Digital Community podcast, coaching business owners on how to grow their businesses or hosting events for local female entrepreneurs to grow.
Website: https://thesocialsnippet.com/
Instagram: https://www.instagram.com/kristina.bartold/ and http://instagram.com/thesocialsnippet/
LinkedIn: https://www.linkedin.com/in/kristinabartold/Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/331
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Ever feel like your social media could use a reset? Or maybe youâre stuck in the cycle of creating the same kind of content week after week?
In this episode, I sit down with social media strategist Peg Fitzpatrick to explore practical ways to breathe new life into your channels. Together, we dive deep into how to give your social channels the CPR they need, especially if you're noticing tumbleweeds in your engagement.
Ready to refresh your social channels and make social media fun again? Tune in to listen!
In this episode of the podcast, we talk about:
Signs of a stale social media presence The importance of balancing old and new content strategies Sparking creativity through platforms like Pinterest A Marie Kondo approach to social media Embracing video content like reels and b-rolls The importance of rest to prevent burnoutâŚAnd More!
This Episode Was Made Possible By:Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
About the Guest:Peg Fitzpatrick is a social media powerhouse, co-authoring The Art of Social Media: Power Tips for Power Users with Guy Kawasaki and now debuting her solo book, The Art of Small Business Social Media: A Blueprint for Marketing Success. As the first head of social strategy for Canva, Peg knows social media, creativity and community.
Website: https://pegfitzpatrick.com/
The Art of Small Business Social Media: https://pegfitzpatrick.com/small-business-social-media-book/
Instagram: https://www.instagram.com/pegfitzpatrick/Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/329
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Ever thought about creating a bundle but felt overwhelmed by all the moving parts? Or maybe youâre just wondering if itâs even worth the effort?
Youâre definitely not alone. In this episode, I sit down with the ever-fabulous Kate Doster, whoâs practically a bundle guru. We spill the beans on why having a dedicated domain can give your bundle that extra âwowâ factor and how kicking it off with a free bundle can supercharge your email list.
Kate and I dive into the nitty-gritty of using bundles as a strategic toolâhow to pick the right contributors, the perfect timing, and even some laugh-out-loud moments about marketing myths and hustle culture. Because who needs to be grinding 24/7? (Hint: not us.)
So, if you're ready to dive into bundle magic without losing your cool, this episode is your jam. Trust me, itâs got all the practical tips and a sprinkle of fun. Letâs make those bundle dreams happen together!
This Episode Was Made Possible By:Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
About the Guest:Kate Doster is a 7 figure course creator & the host of the Do The Brave Thing Online Business podcast. Itâs her sole & soulâs mission to prove nice people donât have to finish last in business. Thanks for her spammer-face free sales techniques & bundle hosting ramp up system.
Website: www.katedoster.com
Instagram: www.katedoster.com/instagram
Facebook: www.katedoster.com/facebookGo to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/329
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Letâs talk about the mysterious world of dark socialâand no, itâs not some secret, underground social network (though that sounds way cooler than it actually is). Itâs the stuff happening in the background, like when someone texts your TikTok video to their friend or shares your latest blog post in a DM. As a business owner, this is big because it means not all engagement is trackable by the usual likes and comments.
In this episode, I break down what dark social actually is, why itâs on the rise (hello, Gen Z!), and how it might be affecting your social metrics. You might be getting more engagement than you thinkâjust not where you can see it. And don't worry, Iâll give you some practical tips to actually use this trend without pulling your hair out.
Hereâs whatâs in this episode:
what the heck dark social even is (and why youâve probably been a part of it) why your Instagram likes might be down, but that doesnât mean no oneâs watching how brands are leaning into dark social with private communities and message-based sharing practical tips to adapt your content strategy for this private-sharing era (without doing the most) This Episode Was Made Possible By:Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/328
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Ever feel like your brand is just blending into the background? Or like youâre stuck under some kind of invisibility cloak (but not the cool kind from Harry Potter)? Well, good newsâChloĂŠ Nwangwu is here to help you break out of that! In this episode, weâre diving into why itâs time to stop calling yourself âunderrepresentedâ and start seeing yourself as underrecognized.
ChloĂŠ, who started her career in international conflict resolution (no big deal, right?), shares how branding goes way beyond logos and color palettes. Weâre talking about how branding and marketing work together to shape the way others treat your businessâand how to create those memorable anchors that make your brand stick.
Plus, weâre throwing out ideal client avatars once and for all. Seriously, weâre done with those.
In this episode:
Branding vs. marketingâwhatâs the real difference? Why âunderrecognizedâ > âunderrepresentedâ How to create branding that sticks Storytelling that actually drives action Ditching ideal client avatars for good⌠and more!
This Episode Was Made Possible By:Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
About the Guest:Known as the Brand Scientist, N. ChloĂŠ Nwangwu is the director of NobiWorks, a brand visibility consultancy rooted in behavioral science. She unabashedly believes brands and visibility strategies not built with power dynamics and biases in mind should consider disappearing from this plane of existence.
Thatâs the Thanos snap treatment for the nerds out there.
NobiWorks equips underrecognized brands with visibility strategies and systems scientifically formulated to help them neutralize visibility biases while commanding â and keepingâ attention in an increasingly crowded marketplace. Everything you do to be better seen, heard and understood should work. Full stop. And it is her personal mission to make that so.
Most recently, she advised the first refugee delegation to the UN.
Website: www.nobiworks.com
Instagram: http://instagram.com/nobiworks
LinkedIn: https://www.linkedin.com/company/nobiworks/, https://linkedin.com/in/nwangwuGo to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/327
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Ready to build your email list without becoming glued to Instagram? (Yes, itâs possible!)
In this episode, I chat with business strategist and systems guru Jessica Lackey about how she grew her newsletter without the social media hustle. Yep, you heard that rightâno reels, no hashtags, just a beautifully crafted newsletter that people actually want to read. đą
Tune in for:
How Jessica built a thriving newsletter without social media and why email might just be the secret sauce to sustainable business growth. Her genius strategy for making sales without turning every email into a âBUY NOWâ pitch. Spoiler: Itâs all about building real relationships over time. The importance of business systems (minus the overwhelm). Jessica breaks down how to create a structure that works for youânot against you. Weâre talking sustainable, repeatable processes that make your life easier. Why podcast guesting > social media for reaching new audiences. If youâre tired of dancing for the algorithm, this oneâs for you. How she turns her newsletter into a product and delivers so much value it practically sells itself (no spammy vibes here).Jessicaâs approach is a breath of fresh air for anyone whoâs over the "always-on" grind. And while youâll learn some pretty smart tactics, youâll also leave with a reminder that marketing doesnât have to be a high-speed chaseâit can be cozy, slow, and still wildly effective.
This Episode Was Made Possible By:Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
About the Guest:Jessica Lackey is a strategy and operations advisor who blends business strategy, practical application, and a human-centric approach to create sustainable businesses. With a background in corporate leadership, McKinsey & Company consulting, and a Harvard Business degree, Jessica knows a thing or two about hustle culture and what it feels like to judge success by the bottom lineâŚat all costs.
Now, she combines her deep experience in consulting, Fortune 500 operations leadership, and coaching to help businesses grow without sacrificing the well-being of their clients, team, and community.
Website: https://www.jessicalackey.com/
Instagram: https://www.instagram.com/jessicalackey_consulting/
LinkedIn: https://www.linkedin.com/in/jessica-lackey/
Twitter: https://twitter.com/jslackeyGo to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/326
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Social media during election season? Yeah, it's a lot, right? đ If youâre feeling a little overwhelmed, youâre definitely not alone.
In this episode, I chat with Megan Griffith and Josephine Agrawal about how businesses can keep things real without getting totally swept up in the political madness.
Ever wondered if your brand should speak up on social issues? Or if itâs cool to keep things light when the world feels heavy? This episode covers value-based content, mixing humor with serious stuff, and handling tough topics with a little more grace.
Tune in as we get real about the challenges entrepreneurs are facing right now, and share some down-to-earth advice to help you stay grounded when everything feels, well⌠a bit chaotic.
This Episode Was Made Possible By:Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
About the Guests:Josephine Agrawal is a Social Media Strategist and Agency Owner at Pomona Creative, a long-term social media agency for really smart social that sells. She's been telling brandsâ stories, one post at a time, since Facebook called them "wall posts". Josephine is based in Denver, Colorado where she lives with her daughter and husband, spending time hiking, gardening and chasing around a toddler. Follow her on Instagram and LinkedIn.
Website: http://pomonacreative.com/
Instagram: https://www.instagram.com/pomonacreative/
LinkedIn: https://www.linkedin.com/in/josephinewood/
Megan Griffith is a content creator, neurodivergent life coach, and hair dye enthusiast. She is autistic and ADHD, and uses her lived experience and research skills to help other neurodivergent folks cope with their struggles, identify their strengths, and celebrate themselves, disability and all. She specializes in executive dysfunction, emotional dysregulation, and internalized shame, and has several programs and products (not to mention a wealth of free resources) available at her website, theneurocuriosityclub.com.Website: https://theneurocuriosityclub.com
Instagram: https://www.instagram.com/theneurocuriosityclub
YouTube: https://www.youtube.com/@theneurocuriosityclubGo to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/325
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Ever wondered how to make your podcast pitches actually stand out? Or maybe you're kinda stuck on where that line is between sharing your story and, well, not coming off as a walking ad?
In this episode, Iâm hanging out with podcast pros Angie Trueblood, Mai-kee Tsang, and Brittney Lynn, as we dive deep into the world of pitching yourself for podcasts. Weâre talking everythingâfrom handling rejections (yes, they happen!) and tweaking your approach to the magic of being authentic and building real connections.
In this episode of the podcast, we talk about:
Why ditching PR lingo makes your pitch stand out. How to use rejections to refine your strategy. Tips on making it about the audience, not you. The importance of building real connections over transactional pitches. How to align your pitch with current events.âŚAnd More!
This Episode Was Made Possible By:Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
About the Guests:Mai-kee Tsang (She/Her) is The Sustainable VisibilityÂŽ Mentor, Podcast Guesting Strategist, & ICF Certified Trauma-Conscious Leadership Coach.
She helps human-first business owners get heard & hired for their work in the world. Through the power of Sustainable VisibilityÂŽ & Podcast Guesting Strategy, sheâll help you show up consistently in your business (not constantly!) without compromising your capacity, boundaries or your bottom line in the process.
Website: https://maikeetsang.com/
Instagram: https://www.instagram.com/maikeetsang/
LinkedIn: https://www.linkedin.com/in/maikeetsang/Brittney Lynn is the founder and CEO of The Human Connection Agency, a PR & Partnerships agency that serves purpose-driven entrepreneurs worldwide. She has nearly 15 years of experience working in the online marketing industry and has a passion for helping others grow their reach, revenue, and impact through strategic PR.
Brittney and her team have landed clients on hundreds of top-rated podcasts, in publications such as Forbes, Entrepreneur, Bloomberg, Wall Street Journal, New York Times, US News & World Report, and Washington Post and top local and national tv markets such as the Today Show.
Website: https://www.humanconnectionagency.com/
Instagram: https://www.instagram.com/humanconnectionagency/
LinkedIn: https://www.facebook.com/brittneyllynndotcom/Angie Trueblood brings her entrepreneurial spirit, innovative thinking, and extensive training experience to The Podwize Group, where she and her team specialize in consulting with and training PR firms and business owners on how to successfully pitch and secure podcast interviews for their clients and leaders. With years of experience running a podcast booking agency and hosting her own podcast, Angie has developed a deep understanding of the podcast industry on both sides of the mic. In addition to being featured on over 50 podcasts, Angie shares her expertise on the "Pitched" podcast, where she dives into the intricacies of the podcast industry and offers best practices for successful pitchingâŚnone of which include sending robotic, templated emails en masse to podcast hosts. This depth of expertise helps her equip teams with the strategies and insights needed to secure high-impact podcast features that drive growth and visibility.
Website: https://thepodwizegroup.com/
Instagram: https://www.instagram.com/thepodwizegroup/
LinkedIn: https://www.linkedin.com/in/angietrueblood/Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/324
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Is blogging dead? I saw this question floating around Threads recently, and honestly... why are people still asking this? Of course, blogging isnât dead! But if youâve been scratching your head wondering if itâs still a good way to grow your biz, drive traffic, and snag some new leads, then youâre in the right place.
Today, Iâm chatting with KP and Jessie from Inkpot Creative. Weâre diving deep into how blogging has evolved, why it still matters, and how you can make it work for you in 2024 and beyond.
In This Episode, Weâll Spill the Tea On:
Why the âblogging is deadâ rumor just wonât die (and why it's so not true). How to use blogging to bring in traffic and leads without losing your sanity. The keyword-first approachâAKA your new BFF for blogging success. How to write blog content that doesn't just sit there collecting dust but actually converts. Our fave ways to promote your blog (hint: weâre all about that repurposing life). Why AI isnât coming for your blogging job (if you do it right). Tips for staying consistent, updating old posts, and not burning out. This Episode Was Made Possible By:Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
About the Guests:Inkpot CreativeÂŽ is a queer-led design studio founded by KP building unconventional, impactful brand and website experiences for photographers who are leading their industry by creating something different.
Website: https://inkpotcreative.com/
Instagram: https://instagram.com/inkpotcreative
TikTok: https://www.tiktok.com/@inkpotcreativeGo to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/323
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Okay, weâve all seen itâthose posts that seem designed just to make you angry. Yep, thatâs rage-baiting, and itâs everywhere. In this episode, Iâm breaking down what exactly rage-baiting is, why it works (ugh, thanks algorithms), and how it sneaks onto your feed. Weâll also chat about how itâs related to other viral tactics like clickbait, satire, and our chaotic cousin, shitposting.
As always, Iâm keeping it real. Iâll dive into why rage-baiting might drive engagement in the short term, but it can seriously hurt your brand in the long run. Plus, Iâve got some tips on how to steer clear of these tactics while keeping your content positive, authentic, andâmost importantlyânot rage-inducing. If youâre tired of seeing the internet become one big angry mess, this episodeâs for you!
What Youâll Learn:
What rage-baiting actually is (and why it makes you SO mad) How viral tactics like clickbait, satire, and shitposting are related but not as toxic Why rage-baiting gets tons of engagement but isnât worth it for your brand How mindful marketers can avoid the temptation of using these negative tactics Some tips for keeping your content authentic and positive (no anger required!) This Episode Was Made Possible By:Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
Savvy Social School Workshop
For those in the Savvy Social School, don't forget our live workshop next week: "Profit from your POV." We're bringing you fresh strategies directly from the AndrĂŠa Jones marketing playbook: https://onlinedrea.com/school
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/322
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I RETIRED MY SERVICES.
Sorry to shout but I'm scared-cited about this huge change. In this episode, I share my journey through an emotional and strategic pivot. From the challenges of balancing work and motherhood to the decision to retire from my social media management agency, I'll walk you through it all. We'll dive into reflective marketing, leveraging personal brands, and how leaning into my values of communication and integrity helped guide my way.
Plus, I'm planning some exciting future events and will give you a sneak peek! Join me as we untangle the complexities and rewards of making a business pivot.
This Episode Was Made Possible By:Sked Social
A pivot is not just about survival; it's about seizing new growth opportunities. With Sked Social, youâre equipped to scale your brand or agency, no matter how the market shifts.
Skedâs social media management platform provides advanced scheduling, streamlined collaboration, frictionless approvals, in-depth analytics and multi-account oversightâall from a single, powerful dashboard. Plus, Sked knows pivoting platforms can be a headache, so theyâre making it simple and affordable.
Join Sked today and pay nothing until your current contract ends. Terms and conditions apply: https://skedsocial.com/switch-without-a-hitch/switch-to-sked-social-for-free?utm_source=mindful_marketer&utm_medium=podcast&utm_campaign=marketing_pivot_episode
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/321
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Is saying "link in bio" old news?
Or maybe you've heard the chatter about ManyChat and want to know more?
Youâre in the right place! In this episode of the Mindful Marketing Podcast, Iâm talking about how Instagram's go-to CTA is evolving, what could be next, and how you can keep up. Iâll also spill the tea on whatâs actually working for conversions right now.
Tune in to stay ahead of the game and learn how to roll with these changes without the stress.
This Episode Was Made Possible By:Sked Social
In a world where link-in-bio functionality could be fading, consolidating your social media management tools is the key. Choose a platform that not only keeps up with the trends but brings all the essentials together.
Sked Social has you coveredâwith advanced auto-posting (including Instagram Stories with link stickers), AI-powered reporting and content creation, and a link-in-bio featuring a clickable image grid.
Plus, Sked offers fair, predictable pricing, and because they know switching platforms can be a hassle, they're making it easy: join Sked Social today and pay nothing until your current contract ends. Terms and conditions apply: https://skedsocial.com/switch-without-a-hitch/switch-to-sked-social-for-free?utm_source=mindful_marketer&utm_medium=podcast&utm_campaign=link_in_bio_episode
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/320
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Curious about how real business owners are leveraging Threads for growth?
In this roundtable episode, Iâm joined by four incredible entrepreneursâMelissa Litchfield, Lennox Saint, Jereshia Hawk, and Becky Mollenkampâwho share their hands-on strategies for building community and driving interest in their businesses on Meta's Threads platform.
We discuss everything from engaging authentically to creating content that resonates, all while navigating the unique opportunities and challenges Threads presents.
In this episode of the podcast, we talk about:
The diverse approaches these entrepreneurs take on Threads How to define success on the platform The balance between transparency and privacy in personal posts Tips for engaging effectively with your community on Threads Real-life examples of how Threads can drive business resultsâŚAnd More!
This Episode Was Made Possible By:Sked Social
Why settle for a lackluster social media management tool when you could be using Sked Social? With unlimited collaborator access, streamlined approvals, and advanced auto-post technology that lets you post to all major platforms (including Threads!), Sked Social offers everything you need. They provide 24/7 support from real humans, and transparent, scale-friendly pricing.
Sked understands the fuss and cost involved in switching platforms, so theyâre making life easier. Join Sked Social today and pay nothing until your contract with your existing provider ends. Terms and conditions apply: https://skedsocial.com/switch-without-a-hitch/switch-to-sked-social-for-free?utm_source=mindful_marketer&utm_medium=podcast&utm_campaign=threads_round_table_episode
2024 Instagram Bootcamp
You donât need to go â¨Viral⨠on Instagram... you need to get Profitable!
Learn the IG Strategies that focus on profitable engagement, NOT empty attention, at the FREE 4-Day Instagram Bootcamp for Founders, Biz Owners, & Content Creators.
From August 19-22, invest 4-days of rewarding work into setting your business up for a major success shift on Instagram: https://onlinedrea.com/bootcamp
About the Guests:Melissa Litchfield is a 36-year-old, southern California native, currently living in Mobile, Alabama. For the past 9 years, sheâs been helping online entrepreneurs and small businesses market themselves online with paid and organic traffic.
She owns Litchfield Media Co, a digital marketing company that helps small businesses and entrepreneurs skyrocket their impact and revenue with paid traffic. Melissa also manages two rental properties and a new custom clothing apparel brand for babies and toddlers. She lives with her husband, who serves in the US Coast Guard, and her daughter, Madeline.
Website: http://www.litchfieldmedia.org/
FREE Ad Resource: https://litchfieldmedia.org/proven-pixel-permit
LinkedIn: https://www.linkedin.com/in/melissa-litchfield/
Instagram: www.instagram.com/litchfieldmedia
Facebook: www.facebook.com/litchfieldmedia
Threads: www.threads.net/@litchfieldmedia
YouTube: https://www.youtube.com/channel/UCZo0yDnY8j037krj0722eRw
Twitter: twitter.com/litchfieldmedia
Pinterest: www.pinterest.com/litchfieldmedia1
Tiktok: www.tiktok.com/@litchfieldmediaBecky Mollenkamp is a business accountability coach who guides entrepreneurs through the transition from small business owner to agency CEO (without selling their soul).
Website: https://feministfounders.co/
Podcast: https://feministfounders.co/episodes/
Instagram: https://www.instagram.com/beckymollenkamp/Lennox Saint is the Threads Guy.
In 2021, Lenny graduated with a Juris Doctor law degree from the University of Western Australia. However, a year earlier, he became depressed, realized he hated law, and couldnât envision a career in it. So on graduation day, he quit to start Saints Coaching â inspired by his late mumâs emphasis on quality education and her own business, Saints Clothing.
Despite investing 3,000 hours and $80,000 into a failed course, Lenny persevered. Since July 2023, heâs spent 1,500+ hours creating Threads content, building a community of over 6,000 followers.
Recognized by Buffer as one of â7 Creators on Threads to Watch,â Lenny continues his mumâs mission with Saints College, a Skool community for Threads creators, now boasting over 500 members and ranked as a Top 500 Skool group.
Threads: https://www.threads.net/@lennox_saint
Jereshia Hawk is a sought after business coach and sales expert who grew her business from $0-5 million in less than 5 years with organic marketing, a lean team, and high profit margins. She helps high-achieving, industry experts launch scaleable group coaching programs by packaging and positioning their intellectual property and strategically repurposing live videos to generate new leads. She's dedicated to seeing more coaches leave a positive impact and creating a lasting legacy by leveraging the profit from their business to contribute to the growth of their personal net-worth. For more information, head to jereshiahawk.com.
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/319
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It's been one year since Meta introduced Threads, and there's a lot to unpack.
In this solo episode, I dive into the good, the bad, and the ugly of using Threads as a business owner. We'll explore whether you should be on this platform, how to make it work for your business, and what you need to be cautious about.
From personal connections to algorithm quirks, this episode covers it all.
In this episode of the podcast, I talk about:
How Threads fosters personal connections The refreshing ad-free experience on Threads The charm of unprocessed, real-time content The good and bad of Threadsâ algorithm Challenges with real-time updates and search functionality How scheduling posts can impact the platform's charm Why Threads might not be suitable for every business Success stories and real-world examples of leveraging ThreadsâŚAnd More!
This Episode Was Made Possible By:Sked Social
Ready to elevate your social media game? With Sked Social, seamlessly add Threads into your mix. Auto-post Threads, Instagram Reels and TikToks with custom covers, mixed media carousel posts, and even Instagram Stories with link stickers.
Love batching content? Skedâs got you covered. Upload your media in bulk and customize captions across platforms in one go. Save time and get more done. Plus, Sked is with you every step of the way. Enjoy expert support from a real person you'll come to know well. Your dedicated Customer Success Manager will guide you through onboarding and provide all the training you need to maximize the platform.
Get started with Sked Social today and watch your social strategy soar: https://skedsocial.com/why-sked-social?utm_source=mindful_marketer&utm_medium=podcast&utm_campaign=threads_birthday_episode
2024 Instagram Bootcamp
You donât need to go â¨Viral⨠on Instagram... you need to get Profitable!
Learn the IG Strategies that focus on profitable engagement, NOT empty attention, at the FREE 4-Day Instagram Bootcamp for Founders, Biz Owners, & Content Creators.
From August 19-22, invest 4-days of rewarding work into setting your business up for a major success shift on Instagram: https://onlinedrea.com/bootcamp
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/318
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What if curiosity could be your secret weapon in marketing?
Iâm thrilled to have Emily Aborn on the show to explore how sparking curiosity can transform your content and engage your audience like never before. Emily broke down the four types of curious people plus shared some oh so needed practical tips for making your content irresistibly engaging.
The insights youâll gain in this episode will help you connect more deeply with your audience and drive more meaningful interactions.
Dive in and discover how to make your marketing strategy not just effective but also fun and engaging!
In this episode of the podcast, we talk about:
The four types of curious people How to use curiosity to engage your audience Practical tips for infusing curiosity into your marketing content Why less detail can sometimes lead to more engagement How storytelling can be a powerful tool in curiosity marketing Curiosity Marketing beyond social mediaâŚAnd More!
This Episode Was Made Possible By:Sked Social
Are you looking for seamless collaboration on your social media management platform? Don't risk security by sharing seats, or paying extra just to add team members.
With Sked Social, you get unlimited seats at no extra cost. Simplify your workflow by managing all your social media accounts from a single, easy-to-use dashboard, and keep all your stakeholders in one place. Spend less for effective social media management, with flexible, predictable pricing that grows only when your social portfolio grows.
Get started with Sked Social today and take your social strategy to the next level: https://skedsocial.com/why-sked-social?utm_source=mindful_marketer&utm_medium=podcast&utm_campaign=curiosity_episode
Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
2024 Instagram Bootcamp
You donât need to go â¨Viral⨠on Instagram... you need to get Profitable!
Learn the IG Strategies that focus on profitable engagement, NOT empty attention, at the FREE 4-Day Instagram Bootcamp for Founders, Biz Owners, & Content Creators.
From August 19-22, invest 4-days of rewarding work into setting your business up for a major success shift on Instagram: https://onlinedrea.com/bootcamp
About the Guest:Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, sheâs owned and operated brick-and-mortar as well as two online businesses. Sheâs worked with 100+ industries as a copywriter, helping her clients increase their visibility, and build relationship and community-based businesses. She has a knack for unlocking her clientâs unique voices and bringing their personality to life.
For fun, she enjoys the nerdiest of word games, reading, listening to podcasts, and hiking with her husband, Jason, and their dog, Clyde.
Website: https://emilyaborn.com/
Instagram: www.instagram.com/emilyaborn
LinkedIn: www.linkedin.com/in/emilyaborn
Facebook: www.facebook.com/emily.catherinegrace/
Content with Character Podcast: https://emilyaborn.com/content-creationpodcast/Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/317
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