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Topics this week include: Reminder: 2024 holiday peak fulfillment fees for Fulfillment by Amazon, Updates to listing products with compliance requirements, Experience Amazon Accelerate 2024 on demand, Analyze return trends in Product Opportunity Explorer, Inactive secondary users to be removed from Seller Central accounts
In the News:
At Amazon Accelerate 2024, several major announcements were made that focused on enhancing seller tools, AI integration, and streamlining fulfillment:
AI and Automation Updates:
Project Amelia: A new AI assistant within Seller Central designed to provide real-time insights into business performance and offer recommendations. This tool aims to simplify seller support by answering questions like "How's my business doing?
Business Planner: A tool to help sellers set, track, and achieve business goals, offering data-driven recommendations
Generative AI for Content Creation: Expanded use of AI in creating A+ Content for listings, including automatic translation into 20+ languages, as well as an AI-powered video and image generator for ads.
Logistics and Fulfillment
Advertising and Analytics
Questions answered on today's call:
When submitting a newly invented and unique product to the Vine program, are the Vine reviewers given your listing so they can see the description of your product?
Although this first shipment of my product was more than exciting, after a few days of repackaging, labeling, and what ended up me having to take all the boxes that were pretty heavy to UPS myself, proved a little bit more difficult than I can do physically on my own, especially when I am already planning a next large order. I did not find anything wrong with this order so I feel like it would be OK to send straight to Amazon next time. Although I am not worried about my manufacturer messing up my product right now, I am worried about how they would ship it to FBA warehouses and whether that would be done right. My question is do you take the risk and pray for the best to send the products straight to Amazon?
⬇️ Click to view my available resources!
https://www.andyisom.com/
Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
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In this Amazon Quick Tip, I answer this question: I struggle maintaining social media, what options do you recommend?
⬇️ Click to view my available resources!
https://www.andyisom.com/
Sellerboard: http://sellerboard.com/?p=01393
SmartScout: https://smartscout.com/?fpr=andy71
Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
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Fehlende Folgen?
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In this episode, I’m joined by the team at Citrusy Boutique as we share our key insights from Amazon Accelerate 2024. I’m so glad they convinced me to attend because it was an incredibly insightful conference, packed with valuable information for Amazon sellers.
If you're considering attending next year, this episode will help you decide by giving you a sneak peek into the highlights and major takeaways from the event.
Citrusy Boutique's Instagram
⬇️ Click to view my available resources!
https://www.andyisom.com/
Sellerboard: http://sellerboard.com/?p=01393
SmartScout: https://smartscout.com/?fpr=andy71
Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
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In this Amazon Quick Tip, I answer this question: How do you know there is enough momentum to place another order? Especially if your product takes 45 days or more to arrive.
⬇️ Click to view my available resources!
https://andyisom.com/
Sellerboard: http://sellerboard.com/?p=01393
SmartScout: https://smartscout.com/?fpr=andy71
Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
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In this episode, Cat and Laura, co-founders of Doddl, share their journey of launching a brand inspired by their experiences as mothers in the UK. They discuss how their children's eating habits led to the creation of ergonomic utensils designed to support kids' motor skills and independence during meals. The conversation touches on balancing motherhood and entrepreneurship, the importance of prioritizing what truly matters, and not being too hard on yourself, especially as a parent. They also offer insights on when to seek outside investment and staying true to your brand's values as you grow.
doddl's website
doddl's Instagram
doddl's TikTok
⬇️ Click to view my available resources!
https://www.andyisom.com/
Sellerboard: http://sellerboard.com/?p=01393
SmartScout: https://smartscout.com/?fpr=andy71
Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
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In this Amazon Quick Tip, I answer this question: I have products that are not selling as well as expected. But to provide customers more options, is it okay to still leave these products available on my Amazon storefront but not run PPC on them?
⬇️ Click to view my available resources!
https://www.andyisom.com/
Sellerboard: http://sellerboard.com/?p=01393
SmartScout: https://smartscout.com/?fpr=andy71
Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
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In this episode, I sit down with Connor Hance from Enhance Pickleball to discuss the power of short-form content in boosting your online presence. Connor shares how creating quick, engaging content can help you get more "shots on goal," increasing visibility and driving more traffic to your brand. We dive into strategies that leverage platforms like TikTok and Instagram, highlighting how short-form videos can create opportunities for growth, especially for niche markets like pickleball.
Enhance Pickleball website
Enhance Pickleball Instagram
Enhance Pickleball TikTok
Enhance Pickleball YouTube
⬇️ Click to view my available resources!
https://www.andyisom.com/
Sellerboard: http://sellerboard.com/?p=01393
SmartScout: https://smartscout.com/?fpr=andy71
Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
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In this Amazon Quick Tip, I answer this question: Having a hard time predicting what PPC budget I should keep aside per month. Could you also dive into your PPC optimization services and how to figure out if it’s a right fit?
⬇️ Click to view my available resources!
https://www.andyisom.com/
Sellerboard: http://sellerboard.com/?p=01393
SmartScout: https://smartscout.com/?fpr=andy71
Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
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In this Amazon Quick Tip, I answer this question: I know you preach a premium pricing strategy, but how do you know how to price your product when there’s a huge range in your market? I’m struggling to determine the pricing for my product.
⬇️ Click to view my available resources!
https://www.andyisom.com/
Sellerboard: http://sellerboard.com/?p=01393
SmartScout: https://smartscout.com/?fpr=andy71
Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
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In this Amazon Quick Tip, I answer how to calculate the inbound fee when sending to multiple locations.
⬇️ Click to view my available resources!
https://www.andyisom.com/
Sellerboard: http://sellerboard.com/?p=01393
SmartScout: https://smartscout.com/?fpr=andy71
Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
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Starting your Amazon business is a lot like having your first child—you learn by doing. In this episode, I discuss where to focus your time when you don’t have a big team to support you. For small business owners who feel overwhelmed and unsure where to direct their efforts, I offer practical tips on prioritizing your tasks. With constant demands and no one else to handle them, knowing how to manage your time effectively is crucial.
⬇️ Click to view my available resources!
https://www.andyisom.com/
Sellerboard: http://sellerboard.com/?p=01393
SmartScout: https://smartscout.com/?fpr=andy71
Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
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With billions of people using TikTok daily, the platform has quickly transformed into a powerful search engine and dynamic shopfront. Recognizing this shift, TikTok Shop is becoming an essential part of modern e-commerce strategies.
In this episode, I talk with Mina Elias about the potential of TikTok Shop and how it can enhance your Amazon business strategy. Mina explains why investing in TikTok Shop is a smart move for sellers who want to stay competitive. We discuss how TikTok's unique algorithm can boost your brand's visibility, drive traffic, and increase sales.
Whether you're looking to expand your reach or diversify your sales channels, this conversation offers valuable insights on leveraging TikTok Shop as part of a comprehensive Amazon strategy.
Mina's YouTube Channel
⬇️ Click to view my available resources!
https://www.andyisom.com/
Sellerboard: http://sellerboard.com/?p=01393
SmartScout: https://smartscout.com/?fpr=andy71
Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
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Effective inventory management is crucial for maintaining a successful business on Amazon. In this episode, I discuss how to determine the optimal amount of inventory to order. I explain the Reorder Point Formula and recommend examining reports like FBA Inventory and Restock Inventory. My key tip is to ensure you're not only reordering based on current sales but also considering future demand and peak times, including seasonal products and holidays such as Christmas.
⬇️ Click to view my available resources!
https://www.andyisom.com/
Sellerboard: http://sellerboard.com/?p=01393
SmartScout: https://smartscout.com/?fpr=andy71
Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
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Liquidation involves selling your inventory at a reduced price to recover some of your initial investment. Reasons for liquidation can include overstock, poor sales performance, and changes in consumer demand. Holding onto inventory can tie up your capital, making liquidation a way to cut your losses.
In this episode, I discuss how to determine if a product is worthy of liquidation and the steps to take. I cover which reports to examine, how to submit a removal order, and alternative options to recover your investment on a losing product. Learn how to avoid long-term storage fees on Amazon and make informed decisions about your inventory.
⬇️ Click to view my available resources!
https://www.andyisom.com/
Sellerboard: http://sellerboard.com/?p=01393
SmartScout: https://smartscout.com/?fpr=andy71
Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
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In this episode, I share five significant client wins from our PPC agency. I'll detail the results we achieved and the exact strategies we used to reach those goals. Covering the full spectrum, from smaller clients to those we helped reach $11 million in sales on Amazon.
⬇️ Click to view my available resources!
https://www.andyisom.com/
Sellerboard: http://sellerboard.com/?p=01393
SmartScout: https://smartscout.com/?fpr=andy71
Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
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As competition intensifies on Amazon, it's crucial to elevate your game. To identify your strengths and weaknesses, a SWOT analysis is essential. If you're struggling to achieve the desired results, it's likely due to a gap in the necessary skills for success. In this episode, I discuss the importance of conducting a SWOT analysis and how it can help you understand your business better and pinpoint areas for improvement.
⬇️ Click to view my available resources!
https://www.andyisom.com/
Sellerboard: http://sellerboard.com/?p=01393
SmartScout: https://smartscout.com/?fpr=andy71
Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
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Since 2020, I've been getting the same question: "Andy, is Amazon FBA dead? These fee updates are crazy!" In this episode, I address this pressing question and provide an updated perspective for 2024. Despite Amazon increasing FBA fulfillment fees by an average of 5.2%, third-party sellers grew by 18% in Q4 of 2024.
You can still be successful on Amazon—it's all about understanding how to make the most out of opportunities over time.
⬇️ Click to view my available resources!
https://www.andyisom.com/
Sellerboard: http://sellerboard.com/?p=01393
SmartScout: https://smartscout.com/?fpr=andy71
Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
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If you're not on top of your FBA shipments, some units may go missing because Amazon occasionally loses inventory. In this episode, I discuss how you can get reimbursed for lost inventory. Amazon won't automatically compensate you for missing items—you have to request reimbursement. However, it’s not as simple as sending a message. You need to provide documentation and shipping invoices to prove the inventory is missing. While the process can be tricky and time-consuming, I share valuable tips to navigate it successfully.
⬇️ Click to view my available resources!
https://www.andyisom.com/
Sellerboard: http://sellerboard.com/?p=01393
SmartScout: https://smartscout.com/?fpr=andy71
Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
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In medieval times, a moat protected castles from enemies. In 2024 and beyond, creating a "moat" around your brand is essential for success in e-commerce. It's no longer enough to have a great product; you need to give your market compelling reasons to purchase your products and remain loyal to your community long-term.
In this episode, I discuss strategies for building this protective moat around your brand, ensuring lasting success and customer loyalty. Learn how to fortify your brand and thrive in the competitive e-commerce landscape.
⬇️ Click to view my available resources!
https://www.andyisom.com/
Sellerboard: http://sellerboard.com/?p=01393
SmartScout: https://smartscout.com/?fpr=andy71
Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
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Just because a market is saturated doesn't mean you can't be successful. Success comes from differentiating yourself—being special, better, and resonating deeply with a specific audience. This process begins with identifying your ideal customer avatar, which involves understanding the unique needs, preferences, and pain points of your target audience. By tailoring your products, services, and marketing strategies to this well-defined group, you can create a compelling value proposition that sets you apart from the competition.
In this episode, I talk about the benefits of niching down and why it's important to do it if you want to be successful in 2024. I also share examples of brands that did a great job with niching down. Learn how focusing on a niche can help you stand out and thrive in a crowded market.
⬇️ Click to view my available resources!
https://www.andyisom.com/
Sellerboard: http://sellerboard.com/?p=01393
SmartScout: https://smartscout.com/?fpr=andy71
Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
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