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In this episode titled "Branding is Selling," I sit down with Alex Antolino, a renowned branding and content expert with a rich background as the creative director for Typeform and collaborations with top brands. We dive deep into the intrinsic connection between branding and sales, exploring how they feed off each other to drive success.
Alex shares his insights on how impactful content not only shapes a brand but also plays a crucial role in the sales process. Our discussion illuminates the symbiotic relationship between branding and sales, asserting that one cannot truly thrive without the other.
🎨 Why branding is not just about aesthetics but effectiveness
🔄 How sales and branding fuel each other's success
📈 The critical role of content in building and selling a brand
Alex Antolino has been at the forefront of branding initiatives, leading creative directions that have left significant marks in the industry. His expertise offers valuable perspectives on how to leverage branding as a powerful tool for selling.
Connect with Alex here:
LinkedIn: https://www.linkedin.com/in/alexantolino
Instagram: https://www.instagram.com/antolino/
Youtube: @AlexAntolino
Web: https://www.alexantolino.com/ -
For over 30 years, Tricia Brouwers has been helping leaders and sales professionals to realize more of their potential. With a detailed experience of the Real Estate, Mortgage Industry, Leadership and High Performing Teams she has had the opportunity to work with people in almost every area of life and across almost all of North America.
Her passion for people shows up in every interaction you have with her and is only amplified when you meet her speaking on stage and leading powerful, life-altering workshops. As a mom of an adult living with Autism and an executive leader, Tricia spends her work and home life advocating to help others discover everyone has purpose and a voice. Tricia is a change-maker and her key for catalyzing that change is to help others realize that curiosity is a superpower.
I'm so excited to have spent this learning about her journey and sharing her experiences in leadership. We navigate topics like:
How to lead with Purpose How to use Curiosity as your superpower Identify your Core values to propel you into meaningful action Use Self-reflection as a guiding force to help you use your past experiences as fuel to focus on your futureConnect with Tricia here:
LinkedIn Instagram Exactly What to Say -
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In this episode, join us for a thought-provoking dive into the world of strategic social media with Beth Granger, a master of turning LinkedIn into a potent tool for sales and brand building.
Beth brings her extensive expertise in social selling, employee engagement, and LinkedIn training to the table, offering invaluable insights for sales teams, business leaders, and individuals alike. As an "Exactly What to Say™" certified guide, she shares her mantra that relationships can't be automated and delves into how to make genuine connections in the digital age.
We tackle a variety of topics with Beth:
Her journey into LinkedIn and social media coaching Strategies to transform LinkedIn into a sales powerhouse Overcoming the social media learning curve Tailoring LinkedIn strategies for various industries The power of 'Collaborative Content Creation™' Anticipated LinkedIn features and trends A remarkable success story under her guidance Debunking common LinkedIn mythsConnect with Beth Granger
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In this episode of Sellosophy, we're joined by the multi-talented Kevin Boyle, a real estate expert, coach, comedian and speaker, who unveils the secrets to success in sales, even in the face of rejection and challenges.🤣 Humor in Sales: Kevin shares his wisdom on strategically using humor in sales conversations to build rapport, ease tension, and create memorable interactions.💪 Dealing with Rejection: Discover Kevin's strategies for maintaining confidence and resilience when facing rejection and setbacks in the sales world.🧠 The Power of Self-Talk: Explore the profound impact of positive self-talk and how it can empower you to overcome obstacles and achieve your goals.📖 "Exactly What to Say" Methodology: Learn how Kevin leverages the "Exactly What to Say" methodology by Phil M. Jones to craft persuasive and effective messages in sales and communication.Join us for a dynamic conversation that's brimming with actionable advice and real-world anecdotes. Whether you're in sales, a budding entrepreneur, or simply seeking inspiration for personal growth, Kevin's insights will leave you motivated and ready to tackle any challenge that comes your way.Don't forget to hit that "Subscribe" button, give us a thumbs up if you find this episode valuable, and share your thoughts in the comments section below. Stay tuned for more thought-provoking discussions on Sellosohpy!🔗 Connect with Kevin Boyle:
https://kevinmichaelboyle.com/ Linked In#SalesHumor #Resilience #SelfTalk #OvercomingChallenges #ExactlyWhatToSay #Sellosohpy #Interview #KevinBoyle
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On Today's episode, I interview Ben Azadi , Author of Keto Flex and Founder of @KetoKamp. Health expert in the world of Keto and nutrition. We dive deep on the aspects of how we eat significantly affects how we show up to our body of work.Ben shares some incredible insights around:- The Connection between Nutrition, Mindset and productivity- How inflammation affect levels of energy and mental clarity- Ben's biggest lessons in selling and shifting his mindset to serve others- How to deal with your ethnic cultural backgrounds and a healthy relationship with your family and food- 5 action steps to integrate nutritional practices and start leveling up your nutrition, mindset and sales performanceYou can learn more about Ben Azadi here:Web - http://www.benazadi.comIG - @benazadi "Eat this, not that" video
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Discover the incredible journey of Katey Maddux, the visionary behind Millennial Accounting, as she shares her journey of transforming pain into purpose. Despite growing up living with a troubled past, Katey shares how we use our pain to help us ACT. Acknowledge our trials and tribulations, Commit to changing the narrative, and Telling our story. We discuss how we can build a connection with our customers and communities by showing up as our authentic selves, investing in our own self worth and growth - and building the courage to recognize our value so we can have frictionless conversations and command higher prices in the accounting industry.
Get in touch with Katey:
IG - @kateymaddux
Web - https://kateymaddux.com/
LI - Katey Maddux
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Former software developer, Author of the book "Hourly Billing is Nuts!" Host of several podcasts, one called "Ditching Hourly" and another with a co-host called "The Business of Authority" Now he spends his spend my time teaching self-employed professionals how to increase their income without working more hours. Jonathan Stark and I explore topics around helping Solo Expert Consultants scale by building authority. We cover a range of topics like:○ Why do Expert Consultants plateau in their businesses?○ Why do professionals struggle to let go of that "Free discovery call"?○ What is the negative effect of keeping this business model?○ What are more organic ways to do Lead Generation?○ Why and folks struggle with picking a niche?You can learn more about Jonathan here:https://jonathanstark.com/You can also listen to the episode on any podcast streaming service:https://podcasters.spotify.com/pod/sh...
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Phil M. Jones is a Master of Influence and Persuasion – Author of Seven Best Selling Business Books, including "Exactly What To Say" which has sold over amillion copies worldwide and translated into over 32 languages. Today we dive deep into the book and the 23 rejection free phrases anyone can use in sales conversations to have better conversations that lead to positive outcomes. We talk about how to build the right mindset and the 4 cornerstones that support the effectiveness of using these magic words. We also dive into pitfalls to avoid and tips to help you strengthen your confidence and success when engaging with your customers. If you serve customers, whether you are in sales or not - this is the book everyone should have.
Learn more about Phil:
Website Get the Exactly What To Say Book Follow him on IG LinkedIn -
In this episode, I have the pleasure of speaking with Moeed Amin, Founder and CEO of The Proverbial Door. He is an expert on the neuroscience of decision-making and persuasion. Join is as we explore various topics such as:
Will AI replace sales professionals? How technology can help professionals with sales How Neuroscience affects buyer's decisions Top qualities buyers look for in a seller to build trustHow to connect with Moeed Amin and learn more about The Proverbial Door:
Web: https://www.proverbialdoor.com/
LinkedIn: https://www.linkedin.com/in/moeedamin/
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Dr. Adrian L. Mesa is the founder and CEO of AMP Group Mental Health Services. An Army veteran, father, and fitness enthusiast. We discuss a range of topics all around mindset. These include important issues in the world of mental health such as anxiety, imposter syndrome, perfectionism among others that could affect our productivity and well-being.
When you change your thinking, you change your action.Mindset can change a lot, and here are just a few benefits that it can help you achieve: Take action despite fears and doubts. Look at problems as challenges that will get solved. Stay grounded and calm in stressful situations. Be resilient to stress and pressure. Become proactive and decisive.You can connect with Dr. Mesa and his team here:
AMP Mental Health AMPed up Podcast Instagram -
Hoy tenemos un episodio especial por que tengo el gran placer de entrevistar a un professional y experto con el tema de precio dentro del mundo de ventas en Latino America. Daniel es fundador de Creces y basado en Méjico. Es un presentador publico de TED, amante del deporte del basketball y ademas sigue los pasos de su mama que fue una presentadora publica muy respetada en la comunidad de profesionales. Hablamos del tema de precio profundamente, y exploramos cosas como:
Como vender tu valor Los errores que los vendedores o consultores hacen en la conversación con el cliente cuando se habla del precio El poder de decir que "NO" Tips para tener mejores conversaciones con clientes y crear relaciones que duren al largo plazoSi quieres aprender más de Daniel y su compañía Creces, lo puedes encontrar aquí:
WEB: https://www.crecesmx.com
IG: https://www.instagram.com/danielrdzdelavega
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Chris Do is an Emmy award-winning designer, director, CEO and Chief Strategist of Blind and the founder of The Futur—an online education platform with the mission of teaching 1 billion people how to make a living doing what they love. He has over 2 million subscribers in his YouTube channel, where he hosts an online academy of incredibly valuable content for folks in the creative community, and a lot of their concepts translate to the world of sales & business as well.
The name of the episode is "Podcast full of DO" kind of as a play on to his book "Pocket full of DO" which includes two decades of anecdotes, lessons, and wisdom around mindset, sales & negotiation, marketing, pricing, creativity, and beliefs. I dive deep into the mind, wisdom and experiences around all things sales, interpersonal communication and how to apply them in the world of business.
Chris shares an incredible amount of lessons and concepts to get better at sales without selling, and replacing it with the word "helping".
Chris and The Futur also have a Pro Group, which is community of designers, creative artists and other folks in the business space that can find a homebase of fellow peers they can learn from, have peer-to-peer accountability, and learn new content on how to scale and navigate through the world of business.
I highly recommend you follow Chris and The Futur:
IG
YouTube
Website
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David Suarez (aka David Christopher) from Interactive Training Solutions is an Improv veteran who is also a Facilitator and Coach specializing in Communication.
To give you some context: Back in 2018, I decided to challenge myself by improving my listening skills and lose the fear of public speaking. I've always been a fan of comedy, and most of the comedians an funny actors I admire all started in Improv. After graduating from Just the Funny Miami (David is a co-founder and teacher there as well), I realized how all the skills I learned all had a positive impact in my professional and personal life. I was able to improve my listening skills, become more present and be agile in the moment when interacting with folks.
David and I explore how the skills learned in Improv (concepts like "Yes, and", adapting in the moment, etc.) can easily be applied in the world of business and sales. David and I even do a live improv exercise and we learn a few things from it!
It was a pleasure and a privilege to have such a talented professional like David join me today. Of course, humor can also benefit building rapport and relieve tension. Timing and authenticity are important.
How to get in touch with David for Sales, team & communication training:
LinkedIn WebsiteWant to learn improv? Sign up for classes in Just the Funny Miami! Maybe David can be your teacher. I highly recommend it!!!
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Hector Antunez AKA Mr. Ventures, is a serial entrepreneur, seasoned deal maker with diverse experiences across different industries. Skilled in consumer business, franchising, commercial Real Estate, Start-ups, and Corporate Finance. Co- Founder of Dog Hotels & Baru Urbano, Pincho Factory now Propsi, a fintech startup for the Latin American market.
We talk about the importance of innovation and its impact developing new ventures, selling or pitching an idea to potential investors, important soft skills needed to make an emotional connection with investors and selling your idea so it becomes a reality. Hector also shares his past partnership experiences and shares the lessons he's learned going into the right partnership for a joint venture.
It was a very "colorful" conversation to say the least, we did not hold back on keeping it real. I hope you enjoy it as much as I did!
You can learn more about Mr. Ventures here:
Propsi LinkedIn Instagram (@mr_ventures) -
Yanyn "Yani" San Luis is the WIN WOMAN. Her business is focused on helping forward-thinking nonprofits and corporate foundations maximize revenue, impact, and effectiveness. She is a fundraising & CSR expert, seasoned rainmaker and skilled negotiator.
In today's episode Yany shares the 3 things nonprofits are looking for to make an impact in their cause, and how her organization leverages sales and relationship building skills to support them.
We dig deeper into the skill set of asking high impact discovery questions so that customers in any industry and self-discover unperceived needs to make the dialogue more meaningful. We also talk about the importance of setting boundaries, negotiation techniques to lead productive conversations.
Yany is also the author of Building Badassery: A Guide to Stepping into your own Badassery
You can learn more about Yany and The Win Woman here:
The Win Woman LinkedIn Instagram -
Join me as I interview Video Ninja, Rodrigo Tasca from Tasca Studios. Drigo specializes in generating buzz for brands with Video & YouTube Marketing Strategies. He also helps videographers charge more per project, find better clients, & grow their business.
Drigo and I get to talk about how videos have become one of the most popular strategies for businesses and individuals to boost their sales. Rodrigo shares the 3 most important videos every business should have to attract new customers, and even employees.
The Profile Business video Testimonial video Promo/ Sales videoWe even dig in on how using video production software and tools can also help sales development reps prospect and get the attention of potential customers through social selling.
Here's how you can get in touch with Rodrigo:
Tasca Studios Instagram LinkedIn -
Will Dukes, MBA 🚜 is a Sales farmer. Being raised on a farm, he loves watching things grow. He also happened to fall in love with Marketing and Sales. Will uses his unique skill set from his background as a teacher, scientist, farmer to run his firm Sales Partners. In this episode, we discuss how Marketing and Sales working together can amplify business growth. Often times both these departments tend to work in silos and when there isn't a shared vision or goal, a lot of resources get wasted. Will and his company specialize in minimizing wasted marketing budgets and maximizing GROWTH!
Will shares many great analogies and proven concepts that challenges the traditional "funnel" approach. He breaks it down into digestible and valuable insights that will compel you to change your perspective and take meaningful action towards the path to GROWTH.
Here's how you can connect with Will:
Linkedin Sales Partners homepage IG -
Join me and Victor Gonzalez Galeano, Well-being Coach, as we talk about how your thinking can feed into your ability to succeed or fail. Victor helps individuals and small businesses identify values that create greater awareness, mindful attitude, and actionable steps that empower them to have a profound positive change on their holistic well-being and business results.
Studies show that the #1 reason for disengaged employees is a lack of understanding an organization’s vision, mission, and goals. Employees want to meaningfully contribute and feel valued. It’s no secret that today’s overwhelmingly distracted and busy lifestyle has a negative effect on physical and mental health.
Victor is a Gallup certified coach as well as an member of the International Coaching Federation (ICF). We talk about using tools and learning about Strengthsfinder as well as Saboteurs to navigate through challenges throughout your work and live to your fullest potential!
You can connect with Victor here:
website: Well-being Coaching Center
Linkedin: Connect with Victor
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Martha Cristina is a luxury brand strategist & designer. She does an amazing job in helping founders share their origin story and connect it to their brand. In this episode, Martha shares her 3 part methodology of building a brand and compares is to building a human: with the heart, soul and mind. She breaks down even further how these three elements helps you strengthen your brand identity and sell your story. We explore the importance of having a clear mission & vision for your company, developing a personality for your brand and positioning yourself for your ideal clients and differentiating yourself from the competition.
Martha has over 10 years working for brands like Cartier, Moleskine, and Maison Kayser. She's led marketing departments of 80 million in yearly revenue, opened over 25+ retail stores & restaurants, and secured a million dollar client. Working with her will result in making branding magic.
You can follow & connect with Martha on:
IG: @marthacristina
Web: marthacgarza.com -
Carlos and Marc sit down to talk about how he built his brand, MACMETHOD Fitness. Not knowing that this was going to be Marc's destiny, he put in the hard work and learned some lessons along the way. From setting up his home made gym for his first clients, to now having his own private gym (THE LAB). Marc takes us through the evolution of his brand and how he's been able to position his value in the marketplace to achieve his mission, Transform lives. Started with training one or two people in his social circle, to now having over 30k followers on IG, training high profile celebrities, ambassador of some fitness brands, and offering products and services such as mentoring, online personal training and nutrition plan, and much more... We go behind the scenes of how all this was built from nothing!
You can follow Marc on:
IG: @macmethodfitness
website: macmtdfitness.com
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