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  • In part two of our Seller Strategy Masterclass, discover how to use Helium 10’s Chrome Extension to uncover Amazon sales data, find product opportunities, and dramatically cut FBA costs—all with just a few clicks.

    â–ș Instagram: instagram.com/serioussellerspodcast

    â–ș Free Amazon Seller Chrome Extension: https://h10.me/extension

    â–ș Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

    â–ș Learn How To Sell on Amazon: https://h10.me/ft

    â–ș Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

    Join Shivali Patel as we continue our Seller Strategy Masterclass, where we focus on the power of the Helium 10 Chrome Extension for Amazon, Walmart, and TikTok Shop sellers. In this episode, Shivali explores how to harness this tool to estimate product sales, locate Alibaba suppliers, and optimize packaging to reduce costs. By highlighting lesser-known features like child-level variation sales and seller location insights, she offers guidance on leveraging these tools to gain a competitive edge. We'll also discuss the Amazon search bar as a product research strategy, utilizing long-tail keyword suggestions, title density analysis, and the significance of Amazon's related searches. Plus, Shivali introduces the Smart Complete feature, which offers fresh keyword suggestions from real user data. It provides new opportunities for sellers to enhance their product research and discover new niches in the Amazon marketplace.

    Listen in as we explore advanced product research techniques with the Xray tool from the Helium 10 Chrome extension. We’ll show you how to use it beyond the typical search results page, applying it to Amazon's best sellers page and seller storefronts to validate product demand efficiently. We'll examine key metrics like seller location, listing age, and fulfillment type to assess market competitiveness and opportunities. By customizing product opportunity criteria with the two-factor success score, you'll learn how to evaluate niches efficiently. We also focus on understanding the intersecting factors influencing profitability in Amazon selling, like price and FBA fees, while exploring strategies to detect review manipulation. Whether you're a seasoned seller or just starting, this episode is packed with strategies to optimize your E-commerce business.

    In episode 668 of the Serious Sellers Podcast, Shivali talks about:

    00:00 - Amazon Sales Strategy the Helium 10 Chrome Extension08:11 - Real-Time Keyword Validation and Product Idea Generation11:00 - Maximizing Amazon Keyword Data With Helium 10 Xray Keywords12:18 - Advanced Product Research Techniques16:39 - Efficient Product Opportunity Qualification Strategy23:48 - Importance of Product Dimensions for Profits23:52 - Amazon Product Profit Analysis27:16 - Assessing Review Manipulation Risk Factors
  • Amazon's new small business report reveals exactly how the marketplace is doing for independent sellers, TikTok users reveal who's really shopping on TikTok Shop, and Amazon is issuing surprise refunds dating back to 2018. These and more buzzing news on this episode!

    â–ș Instagram: instagram.com/serioussellerspodcast

    â–ș Free Amazon Seller Chrome Extension: https://h10.me/extension

    â–ș Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

    â–ș Learn How To Sell on Amazon: https://h10.me/ft

    â–ș Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

    We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.New Amazon report shows small businesses have created millions of US jobs and built thriving communitieshttps://www.aboutamazon.com/news/small-business/amazon-2024-small-business-empowerment-reportAre US TikTok users turning to TikTok Shop?https://business.yougov.com/content/52193-are-us-tiktok-users-turning-to-tiktok-shopGot a Surprise Amazon Refund? We Now Know Whyhttps://www.pcmag.com/news/got-a-surprise-amazon-refund-we-now-know-whyEU plans 2 euro fee for low-value parcels in setback for Shein, Temuhttps://www.reuters.com/business/retail-consumer/eu-eyes-2-euro-handling-fee-online-parcels-customs-reform-2025-05-21/Shopify launches AI tool that builds complete online stores from keywordshttps://www.reuters.com/business/shopify-launches-ai-tool-that-builds-complete-online-stores-keywords-2025-05-21/Boost sales with Memorial Day Outlet merchandisinghttps://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHMjlOQ1RLUUIyVEZFSzJQManage shipments easier with new Send to Amazon featureshttps://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHSEFZSzlLRkszTFI5S0hGChange to Buyer-Seller Messaging optionshttps://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNENSQUpOSzJENkQ0VFJOFor our new feature alerts, Helium 10 has introduced a powerful update to its Helium 10 Ads Campaign Builder, now supporting Sponsored Display Audience Targeting with options to optimize for impressions, visits, or conversions, along with expanded audience targeting and multiple ad formats, including video. Additionally, the revamped Ads Academy. Hosted by Bradley Sutton and Destaney Wishon, offers a comprehensive, beginner-to-advanced course on Amazon advertising, accessible to all Helium 10 paid subscribers.This week's strategy highlights how sellers can use Helium 10’s Search Query Performance Analyzer tool to identify every keyword that generated a sale over a specific period directly from Amazon data. Unlike Amazon Seller Central, this tool allows for efficient filtering by product, keyword, and time frame, offering a faster, clearer view of what’s truly driving sales. As we wrap up this episode, we invite you to stay tuned for the latest trends shaping the e-commerce landscape, equipping you to thrive in a rapidly evolving market.

    In this episode of the Weekly Buzz by Helium 10, Shivali covers:

    00:50 - $2.5 Trillion Milestone02:52 - TikTok Shop Truth05:23 - Refunds from 201806:52 - EU Hits Back08:50 - Shopify Builds Stores10:08 - Amazon Adds Audio12:08 - Homepage Outlet Push13:34 - Send-to-Amazon Updates14:50 - Message Marked Gone15:38 - Helium 10 New Feature Alerts18:29 - Training Tip: Search Query Analyzer by Helium 10
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  • In this episode, we're talking to a seller who sold over $100 million on Amazon about why tariffs haven't affected him at all, what's more important to him than initial reviews, and more!

    â–ș Instagram: instagram.com/serioussellerspodcast

    â–ș Free Amazon Seller Chrome Extension: https://h10.me/extension

    â–ș Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

    â–ș Learn How To Sell on Amazon: https://h10.me/ft

    â–ș Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

    Meet Neeme RÔÔs, a trailblazing Amazon seller hailing from Estonia, who shares his fascinating journey from a childhood in the Soviet Union to becoming a heavyweight in the Amazon-selling arena. Neeme opens up about his transition from managing thousands of affiliate websites to launching a successful private label venture on Amazon. With over $100 million in sales under his belt, Neeme provides invaluable insights into how he achieved early victories with essential oils and navigated the dynamic shifts in the e-commerce landscape to keep his business thriving.

    The episode dives into the nitty-gritty of operating a successful Amazon business amid rising fees and advertising costs. Neeme reveals his strategies to focus on product quality and customer satisfaction, even as the e-commerce arena becomes more competitive. We discuss the benefits of manufacturing in the U.S. for brands in the beauty and health sectors, a choice that has helped Neeme's business sidestep adverse tariffs and supply chain hiccups. Learn about the meticulous crafting of unique products and algorithm-friendly listings that capture customer attention and stand out in the marketplace.

    In an enlightening conversation on market strategies, Neeme emphasizes the role of customer feedback and keyword optimization in product launches. We explore how securing initial reviews and targeting specific keywords attract informed buyers and reduce negative feedback. This episode also highlights tools like Helium 10 Audience, powered by PickFu, and Market Tracker which aid in optimizing product listings and understanding market share. As a final treat, we offer a glimpse into an upcoming Amazon seller conference in Estonia, Ambizion, showcasing the immense value of connecting with peers and exploring Estonia’s vibrant history and culinary delights. Use code HELIUM10 to get 100€ off your tickets!

    In episode 666 of the Serious Sellers Podcast, Bradley and Neeme discuss:

    00:00 - E-Commerce Success and Expansion Strategies01:00 - Impact of Tariffs on Amazon Sales07:19 - Amazon Sales Growth in EU and Amazon US Expansion13:33 - Amazon Business Strategy Success Factors15:35 - Long-Term Product Strategy Approach19:09 - Impact of Tariffs on Competitors21:41 - Product Feedback and Keyword Optimization26:09 - Slow and Steady Growth Strategy28:46 - Catch Bradley at the Ambizion Event32:41 - Market Share Strategy and Estonia Travel34:48 - Helium 10 Market Tracker
  • China tariffs were slashed—but what about de minimis? Plus, how to fulfill Amazon Ireland orders without local inventory. All this and more on today’s Weekly Buzz episode!

    â–ș Instagram: instagram.com/serioussellerspodcast

    â–ș Free Amazon Seller Chrome Extension: https://h10.me/extension

    â–ș Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

    â–ș Learn How To Sell on Amazon: https://h10.me/ft

    â–ș Watch The Podcasts On Youtube: youtube.com/@Helium10/videos

    We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.U.S. and China Agree on Tariff Pause in Major Trade War Rollbackhttps://time.com/7284765/us-china-trade-war-pause/US slashes 'de minimis' tariff on small China parcels to 54%https://finance.yahoo.com/news/us-cut-minimis-tariff-china-051520824.htmlUS-China trade reprieve buys Shein and Temu time to restock US inventoryhttps://www.reuters.com/world/china/ecommerce-packages-left-out-us-china-tariff-reprieve-2025-05-12/TikTok Shop brings pre-owned to continental Europehttps://ecommercenews.eu/tiktok-shop-brings-pre-owned-to-continental-europe/Amazon Remote Fulfilment with FBA is now available from UK to Irelandhttps://channelx.world/2025/05/amazon-remote-fulfilment-with-fba-is-now-available-from-uk-to-ireland/Upcoming changes to Seller Fulfilled Primehttps://sellercentral.amazon.com/help/hub/reference/GXCRLXHNJNPE2DHMAmazon Fee adjustments for partnered carrier shipment measurementshttps://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUjlRUFJDQ1FNN1o4V1c3Amazon signs up FedEx for residential deliverieshttps://finance.yahoo.com/news/amazon-strikes-partnership-fedex-ups-204255139.htmlAmazon Drops 3 New CTV Ad Formats Ahead of Its Upfront Presentationhttps://www.adweek.com/commerce/amazon-drops-3-new-ctv-ad-formats-ahead-of-its-upfront-presentation/Catch Bradley at the following events:

    Worldef Istanbul 2025 - https://h10.me/istanbulAmazon Ads Korea Event - https://h10.me/adskoreaTech Partner Day Tokyo 2025 - https://h10.me/tokyo
  • Amazon shares how its SIPP program helps sellers cut FBA fees and boost sustainability through more innovative packaging. Learn how to save costs and improve customer experience.

    â–ș Instagram: instagram.com/serioussellerspodcast

    â–ș Free Amazon Seller Chrome Extension: https://h10.me/extension

    â–ș Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

    â–ș Learn How To Sell on Amazon: https://h10.me/ft

    â–ș Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

    Join us for an insightful discussion on Amazon's Ships in Product Packaging (SIPP) program, where we explore the intersection of cost efficiency and environmental sustainability. Our special guest, Kirsten Freiheit, who leads the North American Division for Selling Partner Engagement for Sustainable Packaging at Amazon, shares her expertise and passion for innovative packaging solutions. Listen in as we discuss how the SIPP program not only helps sellers reduce fees by optimizing packaging but also enhances brand value and aligns with Amazon's goals of fast, efficient, and environmentally conscious delivery.

    Discover the sustainability benefits of Amazon's SIPP program as we highlight its positive impact on sellers and customers. Brands like Cool Life are leveraging sustainable practices to boost sales. Kirsten shares creative examples of custom packaging, such as reversible boxes and cat playhouses, that enhance the customer experience. We also discuss the program's success in reducing packaging waste and eliminating single-use plastics, which represents a significant step towards combining sustainability with efficient brand representation.

    Streamlining enrollments in the SIPP program is another key topic, focusing on enhancing the Seller Central portal through product family groupings and portfolio analysis. Kirsten explains how these tools simplify the process of managing ASINs, making it easier for sellers to participate in the program. We also touch on testing requirements for e-commerce fulfillment and the importance of securing packaging to prevent damage. This conversation underscores the SIPP program's role in fostering innovation and excellence in sustainable packaging, all while maintaining a strong connection to Amazon's broader mission.Learn More About Amazon’s Ships in Product Packaging Program:

    Amazon Packaging: https://www.amazon-packaging.com/sellersSeller Central SIPP enrollment page: https://sellercentral.amazon.com/sipp-enrollment

    In episode 664 of the Serious Sellers Podcast, Bradley and Kirsten discuss:

    00:00 - Amazon's SIPP Program01:53 - Amazon Background and Sustainable Packaging Program07:15 - What is the Ships in Product Packaging Program by Amazon?13:51 - Sustainability Benefits of SIPP17:00 - Innovative Packaging Enhances Customer Experience19:33 - Enhancements and Benefits of this Program20:06 - Streamlining Enrollments in the SIPP Program27:53 - Amazon's Sustainable Cost-Saving Program
  • Temu is halting shipments from China and Amazon is reporting on pricing changes on the platform due to the tariffs. This and more on this week's episode of the Weekly Buzz!

    â–ș Instagram: instagram.com/serioussellerspodcast

    â–ș Free Amazon Seller Chrome Extension: https://h10.me/extension

    â–ș Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

    â–ș Learn How To Sell on Amazon: https://h10.me/ft

    â–ș Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

    We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.Temu halts shipments from China to US, shifts to selling from American warehouseshttps://www.usatoday.com/story/money/2025/05/05/temu-us-china-shipments/83456690007/Shein, Temu ramp up advertising in UK and France as US tariffs hithttps://www.reuters.com/business/media-telecom/shein-temu-ramp-up-advertising-uk-france-us-tariffs-hit-2025-05-05/Amazon addresses tariffs, fulfillment as it reports Q1 sales growthhttps://www.digitalcommerce360.com/article/amazon-sales/Introducing Amazon Haul – thousands of products for £20 or less, with the majority under £10https://www.aboutamazon.co.uk/news/retail/amazon-haul-uk-affordable-productsTikTok Shares Data on IP Detection and Shopping Safetyhttps://www.socialmediatoday.com/news/tiktok-shopping-safety-ip-protection-report/747077/How to use Prime Video’s new 'Shop the Show' feature to discover products from your favorite series, movies, and live sportshttps://www.aboutamazon.com/news/entertainment/shop-the-show-mobile-shopping-prime-videoGenerate brand names with Amazon’s new AI toolhttps://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHSDVDRVVaNllNSDJWUlRaRoad to Walmart’s Open Call 2025https://corporate.walmart.com/suppliers/investing-in-american-jobs/events/annual-open-call/open-call-2025his episode is packed with actionable insights, including Helium 10 training tips from Bradley and Shivali. Plus, we present our all-new tariff hub—a one-stop resource for navigating the complexities of international trade. Whether you're an e-commerce veteran or a newcomer, these updates are invaluable in shaping your strategy. Tune in for an engaging session packed with strategic insights and valuable updates for sellers at every level in the e-commerce world.

    In this episode of the Weekly Buzz by Helium 10, Carrie covers:

    00:50 - Temu Halts Shipments from China03:50 - Shein and Temu Increase EU Advertising05:47 - Amazon Reports Tariff Impact08:45 - Amazon Haul UK09:40 - TikTok Protecting IP11:37 - Amazon Shop the Show13:08 - New Amazon AI Tool13:57 - Road to Open Call15:43 - Training Tip #1: Child ASIN Sales Estimates17:52 - Training Tip #2: Filter Amazon Brand Analytics Keywords20:46 - Helium 10 Tariff Hub - h10.me/tariffhub
  • This episode is part one of this two-part seller strategy masterclass that shows how to find product opportunities, keyword research, and spy on competitors using Helium 10’s Chrome Extension.

    â–ș Instagram: instagram.com/serioussellerspodcast

    â–ș Free Amazon Seller Chrome Extension: https://h10.me/extension

    â–ș Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

    â–ș Learn How To Sell on Amazon: https://h10.me/ft

    â–ș Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

    Could the Helium 10 Chrome Extension be the secret weapon in your Amazon selling arsenal? In this episode, Carrie Miller joins us to unveil the transformative potential of this powerful tool for sellers at every level. With features like the Xray tool and ASIN Grabber, you can discover how to analyze sales, target PPC campaigns, and track competitor inventory with ease. Carrie shares her expertise, shedding light on identifying product opportunities and gaining insights into competitor strategies across platforms such as Amazon, eBay, Etsy, and Shopify.

    Explore advanced strategies for product analysis and competition monitoring with us. Learn how to leverage competitor inventory levels and keyword density analysis to uncover gaps in the market and optimize your product listings. We dive into the significance of understanding product variations, seller strategies, and fulfillment methods to enhance your marketplace positioning. Plus, we provide practical advice on utilizing tools like Helium 10 Alerts to stay ahead of the competition and maximize profitability.

    Our conversation also highlights the importance of optimizing product packaging, especially for those using Fulfillment by Amazon (FBA). Discover how small changes in packaging dimensions can significantly impact your profit margins and learn how to assess costs accurately using the Profitability Calculator. Whether you're a beginner or an advanced seller, this Helium 10 Chrome Extension masterclass offers invaluable insights into boosting your sales, optimizing advertising efforts, and much more. Don't miss the opportunity to elevate your Amazon business with these strategic tools and techniques.

    In episode 662 of the Serious Sellers Podcast, Carrie talks about:

    00:00 - Seller Strategy Masterclass on Helium 10 Chrome Extension00:29 - Leveraging Amazon With Chrome Extension04:39 - Supplier Finder Chrome Extension Analysis07:34 - Analyzing Product Demand and Competition12:25 - Marketplace Analysis for Amazon Listings15:06 - Product Analysis Strategies for Amazon19:46 - Pricing History and Stock Monitoring22:18 - Maximizing Profitability Through Packaging23:44 - Amazon Profitability Calculator for TikTok Shop28:58 - Product Bundle Strategy for Increased Sales31:25 - Chrome Extension Masterclass Part Two
  • You might not be able to send inventory to FBA next month. Tariff surcharges could appear on Amazon listings, and TikTok Shop expands again. All this buzzing news and more!

    â–ș Instagram: instagram.com/serioussellerspodcast

    â–ș Free Amazon Seller Chrome Extension: https://h10.me/extension

    â–ș Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

    â–ș Learn How To Sell on Amazon: https://h10.me/ft

    â–ș Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

    We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.Amazon Slashes Your FBA Capacity!https://sellercentral.amazon.com/inventory-storage/storage-request/limit-increaseCreate deals for Amazon Pet Dayhttps://sell.amazon.com/blog/announcements/pet-dayAmazon denies plans to list tariff prices after President Trump calls Jeff Bezos to objecthttps://www.usatoday.com/story/news/politics/2025/04/29/amazon-tariff-costs-trump-white-house/83340801007/Grow With US: How Walmart's New Program Aims To Help Small Businesses Go Bighttps://corporate.walmart.com/news/2025/04/29/grow-with-us-how-walmarts-new-program-aims-to-help-small-businesses-go-bigFrance urges fees on cheap e-commerce parcels in EUhttps://uk.finance.yahoo.com/news/france-urges-fees-cheap-e-121540875.htmlWalmart to Offer 3-Hour Delivery to 95% of Americanshttps://www.pymnts.com/walmart/2025/walmart-to-offer-3-hour-delivery-to-95percent-of-americans/Exclusive: Some Amazon sellers are pulling out of Prime Day amid Trump tariffshttps://www.reuters.com/business/retail-consumer/some-amazon-sellers-are-pulling-out-prime-day-amid-trump-tariffs-2025-04-28/Walmart, Target resume business with some Chinese factories after tariff-related halt, suppliers sayhttps://edition.cnn.com/2025/04/29/business/walmart-target-chinese-orders-tariffs-hnk-intl/index.htmlTikTok to enter Japan's e-commerce industry, Nikkei reportshttps://www.reuters.com/world/china/tiktok-enter-japan-e-commerce-nikkei-reports-2025-04-26/Did you know Helium 10 has a forum? While our Facebook group gets more traffic, we want to grow the forum community too! It’s a great place to ask questions and join discussions about e-commerce, Amazon strategies, and more. Remember, it’s not for Helium 10 customer support—that's available 24/7 through our website. To participate, sign in to your Helium 10 account and head to forum.helium10.com.Helium 10 has rolled out several powerful new features this week, starting with the brand-new Tariff Analyzer tool in Profits. This feature gives sellers a detailed breakdown of how tariffs impact their net profits on a product-by-product basis. By inputting the country of origin and cost of goods sold (COGS), users can instantly see pre- and post-tariff profit margins, estimate the price adjustments needed to maintain margins, and even compare how switching manufacturing to another country, like Vietnam or Uzbekistan, might improve profitability. It's a game-changing tool for sellers looking to stay agile amid rising import costs.Another major upgrade is the expansion of Managed Refund Services, now available to both Platinum and Diamond users. Previously reserved for Diamond subscribers, this service helps Amazon sellers recover funds owed by Amazon due to lost, damaged, or mishandled inventory. Helium 10’s team handles the tedious claims process, scanning accounts, filing cases, and staying compliant with Amazon’s policies. Sellers only pay a small percentage of successfully recovered funds, making it a zero-risk way to reclaim potentially thousands in lost revenue. On top of that, Helium 10 has added support for Cerebro and Magnet in the Amazon Saudi Arabia marketplace, with built-in translation tools to help sellers understand foreign-language keywords and rank data, opening up new international expansion opportunities easily. Tune in for a wealth of knowledge and strategies to keep your Amazon business thriving.

  • Learn how leveraging Amazon’s Search Query Performance data and strategic split testing can drive more sales and potentially earn you thousands in additional revenue.

    â–ș Instagram: instagram.com/serioussellerspodcast

    â–ș Free Amazon Seller Chrome Extension: https://h10.me/extension

    â–ș Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

    â–ș Learn How To Sell on Amazon: https://h10.me/ft

    â–ș Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

    What if a slight tweak could skyrocket your Amazon sales? Join us as we unpack the transformative potential of Amazon's Search Query Performance data with our special guest, Destaney Wishon of BTRmedia. Together, we shed light on the often-overlooked metrics like conversion and click-through rates (CTR) that can dramatically boost revenue when optimized. Picture this: a mere 4% increase in conversion rate translates into an additional $1,200 in sales for a $30 product. These insights are as vital as traditional PPC, keyword research, and AI advancements in scaling your Amazon-selling success.

    Ever wondered how powerful your product images can be in driving sales? We dissect a fascinating case study on a hemp pain cream to reveal how various images impact click rates. By leveraging tools like Helium 10 Audience, powered by PickFu, we gather audience feedback and discuss the importance of regularly updating images to cater to the preferences of specific customer segments. The results highlight the critical role of understanding your target audience and tailoring product presentations to meet their needs for improved market performance.

    Unlock the secrets of optimizing your product's visibility with search query analysis, even if you don’t have access to advanced tools like Helium 10’s Search Query Analyzer tool. We guide you through using Amazon's Seller Central to access valuable sales data and discuss strategic optimization of keywords and conversion rates. A real-life example illustrates how focusing on specific keywords, such as "CBD roll on," and boosting ad placements can increase sales. By understanding the relationship between organic rankings and ads, you can make informed decisions that enhance your product's profitability.

    In episode 660 of the Serious Sellers Podcast, Bradley and Destaney discuss:

    00:00 - Leveraging Amazon Data for Sales Growth00:29 - Amazon Search Query Performance Strategy06:45 - Optimizing Amazon Images for Increased Sales08:01 - Impact of Listing Images on Conversion Rate11:26 - Search Query Performance and Product Optimization11:50 - Analyzing Amazon Data for Optimization15:06 - Helium 10 Search Query Analyzer Tool19:55 - Amazon Search Data Insights23:19 - Maximizing Amazon Search Query Data25:00 - Search Grid Performances30:14 - Keyword Rankings and Sales Optimization33:03 - Improving Sales Through Search Query Analysis35:40 - The Power of Organic Ranking38:51 - Enhancing Product Images for Sales
  • Temu & Shein hike prices on April 25. Amazon 1P offers more to tariff-hit vendors. TikTok Shop sales dip in US before the de minimis loophole ends. All this and more on this week’s Weekly Buzz!

    â–ș Instagram: instagram.com/serioussellerspodcast

    â–ș Free Amazon Seller Chrome Extension: https://h10.me/extension

    â–ș Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

    â–ș Learn How To Sell on Amazon: https://h10.me/ft

    â–ș Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

    We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.Temu and Shein are increasing prices starting April 25: Here's what shoppers should knowhttps://www.usatoday.com/story/money/2025/04/21/temu-shein-prices-tariffs/83194905007/Amazon makes urgent move to avoid US-China trade war impacthttps://www.thestreet.com/retail/amazon-makes-urgent-move-to-avoid-us-china-trade-war-impactTikTok Shop’s sales in US plunge as Trump’s tariffs hit Chinese importshttps://www.msn.com/en-xl/news/other/tiktok-shop-s-sales-in-us-plunge-as-trump-s-tariffs-hit-chinese-imports/ar-AA1D3hzzOpenAI and Shopify poised for partnership as ChatGPT adds in-chat shoppinghttps://www.testingcatalog.com/openai-and-shopify-poised-for-partnership-as-chatgpt-adds-in-chat-shopping/Walmart makes nationwide delivery changehttps://www.al.com/news/2025/04/walmart-makes-nationwide-delivery-change.htmlAmazon 2025 Force for Good application is open!https://sell.amazon.com/blog/force-for-goodMaximize Impact with Amazon DSP bid adjustmentshttps://advertising.amazon.com/en-us/resources/whats-new/maximize-impact-with-amazon-dsp-bid-adjustments/Cargo freight forwarding services made easy with Amazon Freighthttps://www.aboutamazon.eu/news/transportation/cargo-freight-forwarding-services-made-easy-with-amazon-freightLastly, we deep dive into tools that could redefine your selling strategy. Meet the Influencer Finder, a groundbreaking feature for Helium 10 users, simplifying how sellers can discover and collaborate with influencers. Plus, Helium 10's historical Cerebro tool is empowering sellers to mine past keyword data, uncovering trends that can inform future product launches and optimizations. This episode is packed with actionable strategies that are bound to sharpen your competitive edge in the ever-evolving e-commerce landscape. Don't miss these essential insights to stay ahead and seize new opportunities!

    In this episode of the Weekly Buzz by Helium 10, Bradley covers:

    00:49 - Tariffs Trigger Prices03:07 - Amazon Absorbs Tariffs05:13 - Forced Seller Discounts06:58 - TikTok Sales Slide08:40- Chatbot Becomes Store10:40 - Faster Walmart Delivery11:50 - Get Featured on Amazon12:51 - Smarter Ad Bidding14:02 - Freight Goes Global14:50 - Helium 10 New Feature Alerts21:01 - Strategy of the Week: Cerebro Historical Trends
  • Discover a powerful, rarely used strategy to gain customer insights for product launches—no PPC, no need to look at reviews, and possibly more effective than AI tool insights.

    â–ș Instagram: instagram.com/serioussellerspodcast

    â–ș Free Amazon Seller Chrome Extension: https://h10.me/extension

    â–ș Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

    â–ș Learn How To Sell on Amazon: https://h10.me/ft

    â–ș Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

    Join us for an enlightening episode where we sit down with the extraordinary Izabela Hamilton of Rank Bell. Izabela shares her unique approach to gaining valuable customer insights without relying on PPC or traditional reviews. She opens up about her personal journey over the past couple of years, highlighting the importance of taking time off to focus on personal growth and wellness. This candid conversation emphasizes the significance of listening to our bodies and the universe, recognizing when to step back to recharge and come back stronger.

    Listen in as we explore the shifting landscape of Amazon's product ranking, focusing on authentic and customer-centric strategies. Izabela and Bradley discuss how brands are moving away from manipulated tactics and embracing the power of understanding shopper perspectives. With Helium 10 and RankBell, brands can now predict customer preferences more accurately and ensure their products earn their spot on page one. The episode highlights the importance of aligning products with customer needs and how a holistic approach to ranking can lead to significant revenue without heavy reliance on ads.

    Lastly, we dive into the power of customer feedback in product improvement, illustrated by a client's journey in overcoming design challenges with an anti-aging red light mask. By conducting thorough pre-launch testing and addressing issues early, brands can ensure product success and customer satisfaction. We also explore strategies for creating compelling Amazon listings and the unique opportunities for new brands to compete with established ones in the evolving online shopping landscape. Don't miss this episode packed with insights on adapting to changes, leveraging AI tools, and proactively meeting customer needs for long-term success.

    In episode 658 of the Serious Sellers Podcast, Bradley and Izabela discuss:

    00:00 - Customer Insights Without Reviews or PPC07:00 - Customer-Centric Ranking Strategies for Amazon12:23 - Brand Optimization and Marketing Strategies15:22 - Customer Feedback for Product Improvement18:27 - Product Testing and Feedback Loop22:30 - Customer-Centric Approach in Entrepreneurship23:25 - RankBell Client's Amazon Success Story25:14 - Amazon's Future in Search and Advertising30:20 - Audit Your Listings for Longevity34:46 - Customer Feedback and Competitor Insights
  • A popular Amazon Vine hack was just killed by Amazon. Tariffs are causing lots of changes on most E-commerce marketplaces, a special workshop for Amazon Search Query Performance. These buzzing stories and more on this episode!

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    We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.Clarification of Amazon Vine review policyhttps://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHU1NZVlVHVEhDUTZYR01LReport: Amazon Cancels Orders From ‘Multiple Vendors’ After Tariffs Announcementhttps://www.pymnts.com/amazon/2025/amazon-cancels-orders-from-multiple-vendors-after-tariffs-announcement/Shein and Temu Face Massive Roadblock With New Package Dutieshttps://www.pymnts.com/news/retail/2025/shein-and-temu-face-massive-roadblock-with-new-package-duties/Temu pulls its U.S. Google Shopping adshttps://searchengineland.com/temu-pulls-us-google-shopping-ads-454260TikTok Shop flags US risks, promotes EU market as Trump triples tariffs on small parcelshttps://www.scmp.com/tech/tech-trends/article/3305864/tiktok-shop-flags-us-risks-promotes-eu-market-trump-triples-tariffs-small-parcelsAmazon launches inbound-only LTL servicehttps://www.freightwaves.com/news/amazon-launches-inbound-only-ltl-serviceSponsored Display updates all existing campaign to optimize for Conversion opportunitieshttps://advertising.amazon.com/en-us/resources/whats-new/sponsored-display-reach-and-page-visit-campaign/The most valuable datapoint that Amazon has ever given sellers is their Search Query Performance reports! Join Bradley + Destaney Monday at 11AM for a workshop to learn about how this data can grow your business.h10.me/sqptrainingWe wrap up with exciting updates from Helium 10, featuring new tools and features like the translation feature in X-Ray Keywords and a Helium 10 widget for bestseller pages. Listen in as we provide actionable strategies for sellers to optimize their Amazon presence using Helium 10's latest offerings, including understanding the crucial difference between indexing and ranking.

    In this episode of the Weekly Buzz by Helium 10, Bradley covers:

    01:01 - Amazon Vine Hack Dead?04:35 - Amazon Tariff Repercussions06:46 - Temu/Shein Tariff Repercussions10:56 - TikTok Tariff Repercussions13:02 - Amazon LTL Freight14:56 - Sponsored Display Update15:45 - SQP Workshop - h10.me/sqptraining17:16 - Helium 10 New Feature Alerts20:05 - Strategy of the Week: Index Checker
  • In this episode, we've got two expert guests on our TACoS Tuesday advertising show. We're going to talk a lot about how to rank when you're launching with PPC and some advanced forms of advertising, such as sponsor display.

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    Join us for an insightful episode featuring Marcel Marculescu, the CEO of IntelliRank. From his early days in Romania crafting browser-based games to becoming a cornerstone in the Amazon selling community, Marcel’s journey is a testament to his entrepreneurial spirit. We unpack his expertise in Amazon ranking and advertising, examining the evolution of strategies for product launches and the importance of a harmonious blend of organic methods and PPC advertising.

    Our conversation ventures into the world of Amazon keywords, where Marcel sheds light on the power of targeting long-tail keywords. We explore how user-generated content, like reviews and Amazon Posts, can amplify product visibility — especially crucial during the initial stages of a product's life. Marcel also emphasizes the significance of testing product listings through Amazon experiments, providing a fresh perspective on customer insights versus personal biases. The essence of community comes to life as we discuss Amazing Days in Bulgaria, fostering a vibrant network for Amazon sellers in the region.

    In the realm of advertising, we have Vincenzo Toscano, CEO of Ecomcy live in the Amazon Ads booth in Prosper Show to share advanced techniques for harnessing Amazon's Sponsored Display ads and audience targeting. We discuss isolating campaigns to refine bidding strategies, and an innovative approach using Helium 10’s Black Box tool to focus on complementary products. The episode wraps up with the undeniable value of seller networking and community events like Amazon Accelerate, highlighting how these connections fuel both personal and professional growth in the ever-evolving e-commerce landscape.

    In episode 656 of the Serious Sellers Podcast, Bradley, Marcel, and Vincenzo discuss:

    00:30 - Amazon Advertising Strategies for Ranking04:08 - Romanians Dominating Ranking Companies08:18 - Amazon PPC for New Products11:55 - Optimizing Amazon Keywords and Strategies12:40 - Leveraging Amazon Post for Visibility18:51 - Europe Event Travel Opportunity22:28 - Amazon Advertising Strategies Beyond Basics27:16 - Maximizing Amazon Advertising With Basket Analysis32:32 - Global Amazon Advertising Strategy Insights34:05 - Helium 10 Ads Strategy and Growth36:42 - Global Marketplace Advertising Strategies 41:04 - Amazon Seller Networking Value
  • Trump just imposed a 104% tariff on Chinese imports. The de minimis loophole will officially close next month, and Amazon quietly rolled out a beta feature that lets its AI shop off of Amazon using your account. This and more buzzing news are on this week's episode!

    â–ș Instagram: instagram.com/serioussellerspodcast

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    â–ș Learn How To Sell on Amazon: https://h10.me/ft

    â–ș Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

    We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.Trump officially raises retaliatory tariffs against China – including 90% fee on cheap goods from US adversaryhttps://nypost.com/2025/04/08/us-news/trump-officially-raises-retaliatory-tariffs-against-china/The LATEST UPDATE is just hours after the 104% tariffs took effect and this video was filmed. President Trump announced a surprise three-month (90-day) pause on all reciprocal tariffs—except those on China, which have now increased to 125%. While global markets are surging on the news, note that the harsher penalties on Chinese imports remain in full force. We recommend sellers keep a close, watchful eye as news develops.Trump's 'reciprocal' tariffs plan kicks in; China vows again to impose countermeasureshttps://www.cnbc.com/2025/04/08/trump-tariffs-live-updates-stock-market-china.htmlAmazon’s new 'Buy for Me' feature helps customers find and buy products from other brands’ siteshttps://www.aboutamazon.com/news/retail/amazon-shopping-app-buy-for-me-brandsAmazon is already changing its ultra-cheap Temu copycathttps://www.theverge.com/news/645465/amazon-haul-temu-ultra-cheap-tariffs-trumpWalmart+ Goes All-In With Week of Exclusive Member Benefit Savings for Walmart+ Weekhttps://corporate.walmart.com/news/2025/04/08/walmart-plus-goes-all-in-with-week-of-exclusive-member-benefit-saving-for-walmart-plus-weekTemu partners with DHL for local-to-local in Europehttps://ecommercenews.eu/temu-partners-with-dhl-for-local-to-local-in-europe/TikTok bidders pile up as deadline looms with Amazon, OnlyFans founder in mixhttps://www.reuters.com/markets/deals/amazon-has-bid-buy-tiktok-new-york-times-reports-2025-04-02/Save the date for Amazon Accelerate, September 16–18https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUTlBOUJXUEhHQTlQWENEBest Buy launches creator platform with shoppable storefrontshttps://chainstoreage.com/best-buy-launches-creator-platform-shoppable-storefrontsHelium 10 just released a powerful new feature for influencers using the Chrome extension. By navigating to your Orders page and selecting the Influencers tab, you’ll see a history scanner that breaks down all your past purchases, showing which listings include your videos—categorized by top, bottom, both, or none. It also displays key performance metrics like onsite/offsite commissions, 30-day revenue, and carousel saturation, helping you track what’s working without leaving the page.Helium 10’s Cerebro is the only reverse ASIN tool that shows all seven pages of Amazon search results—covering all 306 organic and 110 sponsored positions—so you never miss keyword shifts due to Amazon’s search shuffle. In addition to comprehensive keyword tracking, Cerebro uniquely reveals where a product appears in sponsored brand ads, video ads, and Amazon-specific widgets like “Amazon’s Choice,” giving sellers unmatched insight for competitive targeting. Join us for insights on these pivotal developments shaping the future of trade and e-commerce.

    In this episode of the Weekly Buzz by Helium 10, Shivali covers:

    00:48 - 104% TARIFFS?02:40 - Loophole Slammed Shut05:31 - Amazon’s Buy For Me AI08:57 - Haul Gets a Makeover10:41 - Walmart+ Week Returns12:29 - Temu Eyes Europe13:39 - Amazon Wants TikTok?15:26 - Accelerate 2025 Confirmed16:44 - Best Buy Goes Creator18:09 - Helium 10 New Feature Alerts20:13 - Strategy of the Week
  • Kian Golzari returns for a record 6th time on SSP to share sourcing tips, tariff strategies for 2025, Canton Fair insights, & stories of custom iPhones for Real Madrid stars!

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    World-renowned expert Kian Golzari makes history with his sixth appearance on our show, bringing unparalleled insights into the world of product sourcing and development. Discover his journey of delivering custom gold iPhones to Real Madrid's soccer icons, and explore innovative strategies to navigate the tariffs landscape in 2025. Kian offers a rare glimpse into the Canton Fair's pivotal role in global supply chains and extends a special opportunity for our listeners to connect with his personal sourcing agent in China, alongside a complimentary one-on-one call with him.

    Listeners are in for a treat as we explore the importance of self-care amid the entrepreneurial hustle. Kian shares his commitment to fitness through cold baths and workouts. We dive into the world of functional strength and endurance with events like Hyrox and embark on travel tales from the scenic landscapes of Wales to the cultural vibrancy of Scotland.Navigating the complexities of global sourcing and evolving tariffs becomes a breeze with our comprehensive guide, spotlighting platforms like Alibaba and the strategic "China plus one" approach. Kian shares his wisdom on building strong supplier relationships and leveraging the Canton Fair for direct connections with industry leaders. Embrace the future of product development as we discuss the role of AI, while reminding listeners of the irreplaceable value of human judgment in selecting the right factories. This episode promises a wealth of knowledge and inspiration for anyone in the e-commerce landscape.

    In episode 654 of the Serious Sellers Podcast, Bradley and Kian discuss:

    00:00 - Expert on Product Sourcing and Development01:56 - Connections With Global Superstars in Sports06:01 - Discussing Hobbies, Travel, and Tariffs16:35 - Navigating Global Sourcing and Tariffs19:34 - Strategies for Beating Tariffs in 202520:45 - Navigating Canton Fair and Sourcing Strategies24:09 - Traveling to China on a Budget26:32 - Product Sourcing with AI Innovation31:15 - Issues and Innovations in Product Development32:30 - Amazon Conference, Summit Collaboration, Sourcing
  • The new tariffs announced this week have Amazon sellers up in arms. In this episode, Bradley will show you some numbers on why it might not be as bad as you think and things that you can do to keep your profitability and avoid issues on Amazon.

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    â–ș Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

    We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.Can a new set of tariffs reshape the landscape for Amazon sellers, potentially leveling the playing field and offering unexpected opportunities? Join us as we explore this complex and rapidly evolving situation, where countries like China, the EU, and Vietnam are hit with varying rates, and the de minimis loophole is no more. As sellers grapple with these changes, we highlight the need for strategic approaches to maintain profitability, such as re-evaluating HS codes and collaborating closely with suppliers and freight forwarders. Listen in to hear insights from our community, who are finding ways to stay resilient amidst the upheaval.

    Let’s break down how these tariffs are impacting product pricing and profit margins, using real-world scenarios to illuminate the path forward. From a $10 item to a $25 item, we reveal the calculations needed to keep your business thriving despite increased production costs. The message is one of optimism and adaptability—while the road may be bumpy, it’s not the end. Embrace this opportunity to reflect, adjust, and strategize, ensuring your business not only survives but thrives in these challenging economic times. Tune in and become part of our community navigating this journey together.

    In this episode of the Weekly Buzz by Helium 10, Bradley covers:

    00:00 - New Tariffs' Impact on Amazon and E-commerce Sellers04:36 - Navigating Tariffs as Amazon Sellers08:07 - Navigating Tariff Impact on Profitability12:48 - Maximizing Cost Savings in International Trade19:51 - Global Tariff Impact and Adaptation
  • This week on The Weekly Buzz: Amazon's new AI helps shoppers find products by interest, Prime Day deal details revealed, and how AI images are reshaping e-commerce.

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    We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.Amazon’s AI-powered ‘Interests’ feature automatically finds new products that match your passions and hobbieshttps://www.aboutamazon.com/news/retail/artificial-intelligence-amazon-features-interestGet ready for Prime Day: Deal scheduling is now open for our longest US Prime Day event everhttps://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUDNTNVRVU05QWUJITUJNWalmart Seller Summit 2025https://www.walmartmarketplacesellersummit.com/event/adb13902-f010-48fe-96c0-64f9d165dba5/welcome

    Drive business-to-business growth with new Business Price action panelhttps://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWFpCWVRQSkJIRU5ERlk1Major Temu move announced for millions of Australian businesses from todayhttps://au.finance.yahoo.com/news/major-temu-move-announced-for-millions-of-australian-businesses-from-today-211318441.htmlThen, we explore the latest updates from Helium 10, with Shivali Patel introducing four new feature alerts. The search query analyzer now supports multiple marketplaces and offers the ability to save filter presets for efficient business management. Integration with Helium 10 Ads allows for enhanced PPC metrics visibility. Lastly, the product launchpad tool is enhanced with adjustable rules, enabling users to tailor the tool to better fit their business strategies and preferences.

    This week's strategy highlights Helium 10's new Search Query Analyzer tool, which simplifies filtering and analyzing Amazon search query data. Unlike Seller Central, this tool allows users to compare multiple products, track high-converting keywords, and assess conversion rates against market averages. Additionally, Bradley Sutton will be speaking at two upcoming conferences: Amazon Business Know-How in Warsaw, Poland (April 24-25) and Amazing Days Summit in Sofia, Bulgaria (April 25).

    In this episode of the Weekly Buzz by Helium 10, Carrie covers:

    00:54 - Amazon's AI Interest Feature02:54 - Schedule Prime Day Deals Now06:00 - Walmart Seller Summit 202506:56 - AI Images09:20 - New B2B Price Panel10:36 - Temu Open to Australian Sellers11:03 - Helium 10 New Feature Alerts16:04 - Strategy Of The Week: Search Query Analyzer Data Imports
  • Live from the Prosper Show! Get top strategies, tips, and discover a marketplace you never considered selling on. Tune in for expert insights and game-changing advice!

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    Join us as we bring you a special podcast recording from the Prosper Show in Las Vegas, where we sit down with multiple guests starting with Michael Shaffa, an accomplished Amazon seller who has transformed his company's e-commerce strategy. Michael shares his journey from selling only a few units per month to achieving $1.2 million in annual sales. Learn how his team harnessed tools like Helium 10 and strategies such as keyword indexing and the Maldives Honeymoon launch strategy to find success. Michael's story underscores the significance of understanding your target market and adapting your strategies, shifting focus from a general audience to a specialized niche, and leveraging graphic design to create engaging authentic content.

    We also explore the role of AI in revolutionizing various aspects of Amazon selling with Kevin King. Discover how AI agents transform customer service, PPC, and product sourcing, potentially automating significant portions of an Amazon seller's business. As the industry evolves, these technologies promise significant advancements. Additionally, the episode touches on the psychology of marketing and its impact on sales strategies.At the Prosper Show, we spoke with Vivian Sun, head of business development at Shein Marketplace, about their expanding platform. While Shein is widely known as a D2C fashion brand, it has been developing a marketplace over the past two years, inviting local sellers to offer products beyond clothing. Shein Marketplace now supports a wide range of categories, including beauty, home goods, electronics, and even food and supplements. With a flat 10% fees and flexible fulfillment options, including self-shipping and Amazon MCF, sellers have multiple ways to operate. Interested sellers can sign up through the Shein Marketplace website or connect with Vivian (Wenjia Sun) and her team via LinkedIn.Finally, we explore effective bidding strategies and the importance of brand awareness in advertising campaigns. With insights from industry veterans, including Bojan Gajic, former CEO and CTO of Helium 10 and now CEO at Avask. You'll learn the benefits of low bids and branding campaigns. The episode also introduces an upcoming initiative called "Expansion Ticket," designed to guide sellers in expanding their businesses internationally. As we navigate these strategies and innovations, we emphasize the importance of leveraging expertise and existing knowledge to grow in the competitive e-commerce landscape.

    In episode 652 of the Serious Sellers Podcast, Bradley and his guests discuss:

    00:00 - Amazon Seller Strategies at Prosper Show05:53 - Smart Showdown06:27 - AI Agents and Shein Marketplace Expansion17:28 - Amazon Success Strategies With Lem Turner17:59 - Amazon Brand Strategies and Advertising Success25:28 - Amazon Expansion Strategies for Growth30:35 - Amazon Seller Success Story35:35 - Keyword Research and UGC Impact
  • Amazon is raising fees again. The Amazon big spring sale is now live. These buzzing stories and more on today's episode!

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    We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.Amazon is making it easier to try using deals and coupons to create additional demand for your productshttps://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHM0EyTUgyRjQ1S1lZRzY2Amazon’s Big Spring Sale 2025 starts March 25https://www.aboutamazon.com/news/retail/amazon-big-spring-sale-2025AI startup Perplexity confirms interest to buy TikTokhttps://techxplore.com/news/2025-03-ai-startup-perplexity-buy-tiktok.html

    Catch Bradley Sutton at the Prosper Show!https://www.linkedin.com/posts/h10bradley_see-you-guys-at-prosper-this-week-here-activity-7310218411182026752-m4Al?For our new feature alerts, Helium 10 has introduced two highly requested features in Blackbox. The first caters to wholesale and arbitrage sellers, allowing them to search products using UPC, EAN, or GTIN codes, even by uploading bulk lists of 200–300+ identifiers. This streamlines the process of evaluating wholesale opportunities by quickly identifying which products are on Amazon and their estimated sales. The second feature is designed for Amazon influencers, enabling them to find high-ROI products for video content. By switching to “Influencer Mode,” users can filter products by category, price range, reviews, and the number of videos in the carousel, helping them identify listings where they have a strong chance of earning commissions.

    Lastly, our strategy of the week features Helium 10’s Keyword Sales Estimate feature, which goes beyond search volume to show the actual sales estimates a keyword generates. This helps sellers prioritize high-converting keywords instead of just high-traffic ones, ultimately improving ad efficiency and product targeting. For instance, while two keywords may have similar search volumes, one might convert at a much higher rate due to buyer intent. This level of insight, exclusive to Helium 10, ensures sellers focus on terms that drive actual sales. If you’re headed to the Prosper Show in Las Vegas, don't miss out on the chance to meet us and share your story—there might even be a spot for you on the Serious Sellers Podcast!

    In this episode of the Weekly Buzz by Helium 10, Bradley covers:

    00:38 - Coupons/Deals Skyrocket?17:25 - Big Spring Sale18:31 - TikTok Buyer?19:31 - Prosper Show20:22 - Helium 10 New Feature Alerts24:24 - Strategy of the week: Keyword Sales Estimates
  • Ready to launch your Amazon product? In this episode, we discuss the essentials of optimizing your listings and the best ad strategies for driving more sales immediately.

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    Join us in our monthly TACoS Tuesday episode, as we explore the essentials of launching Amazon products, featuring expert insights from Destaney Wishon. We start by discussing how to make your product retail-ready, emphasizing the importance of indexing your listing for the right keywords to drive sales. From match types and targeting to effective keyword research methods often overlooked by sellers, we cover fundamental Amazon advertising strategies for 2025. With Destaney's extensive expertise in Amazon PPC and Bradley Sutton’s experience launching over 600 products, they provide valuable guidance for both new and seasoned Amazon sellers.

    Listen in as they navigate the ever-changing landscape of Amazon advertising. They recount the evolution of strategies from two-step URLs and giveaways to modern methods that are currently non-compliant with Amazon's TOS. By sharing Bradley’s recent success story of achieving top keyword rankings within three weeks, they provide practical insights into adapting to market dynamics while leveraging core strategies for sustained success. They also focused on optimizing keywords for seasonal products, using mason jars as an example to illustrate the need for specificity in targeting audiences and identifying seasonal trends and opportunity keywords.

    Finally, let’s tackle the art of optimizing Amazon PPC strategies, focusing on understanding customer feedback and incorporating emotional touchpoints into product listings. They discuss bid management strategies, the importance of balancing profitability and scalability, and how successful bidding can enhance organic ranking. Additionally, they cover the significance of tailoring marketing strategies to fit specific product niches and maintaining brand loyalty amidst the shift from organic to paid search on Amazon. Throughout the episode, we aim to equip you with actionable insights and strategies to boost your product's visibility and success on Amazon.

    In episode 650 of the Serious Sellers Podcast, Bradley and Destaney discuss:

    00:02 - Amazon Advertising Launch Strategies Workshop01:22 - Navigating Amazon's Ever-Changing Advertising Landscape10:08 - Optimizing Keywords for Seasonal Products13:12 - Keyword Research Using Helium 1018:41 - Optimizing Amazon Advertising Strategy24:49 - Importance of Keyword Research in Advertising26:52 - Effective Bid Management for Targeting Types28:50 - Finding Balance in Amazon Bid Management35:37 - Bid Management for Sales and ACoS38:23 - Mastering Amazon Bidding Strategy45:41 - Discussion on Algorithmic Love and Relaunch