#494 - Amazon PPC Optimization, Launches, And Budget Strategies

23 Sep 2023 · Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

00:42:39

On this episode, we're excited to have Liran Hirschkorn from Incrementum Digital sharing his expertise on Amazon advertising. He helps us unpack the complex Amazon Marketing Cloud and how it anonymizes data for privacy reasons while still offering a comprehensive understanding of the customer's journey to conversion. We further examine how the platform aids brands in measuring incrementality, particularly those utilizing Amazon DSP ads. Don't miss out as we delve into the Amazon PPC techniques for reaching new customers through upper funnel-type marketing and showing ads to lifestyle markets and demographics.

We continue the conversation by discussing strategies to optimize Amazon ads campaigns. This includes the merits of creating separate campaigns for each target and employing auto campaigns for discovery. We also weigh the pros and cons of negating keywords in both auto and manual campaigns. Pay attention as we explain the potential benefits of lowering bids to secure better placements and possibly more conversions.

As we wrap up the episode, we shift our focus to optimizing sales and advertising on Amazon. Here, we discuss tactics such as increasing prices to slow sales and avoid running out of stock to boost keyword ranks. We look into managing auto campaigns differently and using modifiers to safeguard against broad and exact match keywords. Listen in as we discuss the importance of making incremental changes and evaluating clicks and actual spend data, instead of just impressions, when optimizing campaigns. Liran also offers valuable insights into sponsored display campaigns and other strategies to ensure high conversion rates for keyword ranking. Don't miss this vital conversation and Q&A on Amazon PPC and Marketing Cloud!

In episode 494 of the Serious Sellers Podcast, Bradley and Liran discuss:

00:50 - Catch Liran At The Helium 10 Elite Workshop In New York01:49 - What Is The Amazon Marketing Cloud?09:08 - An Advice If You’re Using Amazon DSP11:29 - Auto Campaign Optimization12:12 - ACoS Targets And Examples15:03 - Optimizing For Target ACoS23:53 - Keywords and Budget Per Campaign 25:22 - PPC Strategy When Running Out Of Stock26:35 - Using Modifiers For Amazon PPC27:23 - Best Time To Start Optimizing Campaigns33:41 - Amazon Launch PPC Strategy36:28 - More Effective PPC Strategies From Liran41:43 - How To Reach Liran Hirschkorn And Incrementum Digital

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Transcript

Bradley Sutton:

Today is TACoS Tuesday, so we're bringing on another advertising expert to answer all of your Amazon PPC questions, including the latest on product launches and more. How cool is that? Pretty cool, I think. Want to keep up to date with trending topics in the e-commerce world? Make sure to subscribe to our blog. We regularly release articles that talk about things such as shipping and logistics, e-commerce and other countries, the latest changes to Amazon Seller Central, how to get set up on new platforms like New Egg, how to write and publish a book on Amazon KDP and much, much more. Check these articles out at h10.me forward slash blog.

Bradley Sutton:

Hello everybody, and welcome to another episode of the series sellers podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that is our monthly TACoS Tuesday program, where we bring a special guest every single month and we talk about anything and everything Amazon and Walmart PPC related. And so you guys hopefully you've been getting some of your questions ready. I've been getting some questions ready that I'm going to be giving to our guest, and let's get them all answered. So, without any further ado, let's go ahead and bring on our guest, loran Hirschkorn from Incrementum Digital. Liran in the house. How's it going, man?

Liran:

It's going great. Thanks so much for having me on. I'm excited to be here Awesome.

Bradley Sutton:

Awesome, now you're still in New York. Is that where you're based on? I'm in New York, yes, okay, I was just there a few weeks ago, took the family out there, be going one or two times again in October, and one of the times is I'm going to be seeing you. You're going to be our guest speaker at our Helium 10 Elite workshop. Do you know yet what you're going to be talking about there? Can we give anybody a sneak peek?

Liran:

all Possibly Amazon Marketing Cloud is what's been on my mind, but we'll see, I guess, if that stays the topic or maybe we want to get some feedback from the audience. There's a lot of very interesting things happening with the Amazon Marketing Cloud. We could talk a little bit about that here as well, let's just start with that real quick.

Bradley Sutton:

I think there's a lot of people in our audience who don't even know what Amazon Marketing Cloud is. Can you explain that a little bit?

Liran:

Yes, so the Amazon Marketing Cloud is essentially what's called a clean data room. Essentially, it's just a think about it as a place that hosts a lot of data and through AWS, and what it allows brands to accomplish now that you couldn't do before is understand the. I would say two main things One, understand the full customer path to conversion and to create audiences that you couldn't before. Let's tackle each one of those. When we say understand the full customer path to conversion, today we think we understand how a customer buys your product, but you don't really understand it Meaning if a customer searches your brand, clicks on a sponsored brand ad, then comes back, clicks on a sponsored product ad and they buy, the only thing, the only area where you're going to see the attribution of the sale is to sponsored product, because that was the last click and advertising works on the last click attribution. What the Amazon Marketing Cloud does is it stores all that information and it anonymizes the data for privacy reasons. So you don't have the specific customer information, but what the Amazon Marketing Cloud will show you is that you had this month, for this particular product, you had 100 customers that their path to conversion was branded search click sponsored product ad click sponsored display buy or see a DSP ad awareness ad search to brand name click sponsored product purchase. Because of this, what's happened historically is especially for those people that have done DSP in trying to understand whether or not DSP has incremental benefit on the sales Incremental. I see what you did there. Yeah, somebody told me that it was a very smart name to create a few years ago because really that is kind of what's being measured here. Incrementality is being measured with the Amazon Marketing Cloud because in the past if you did a DSP ad and you would be hard to understand if you actually drove more sales as a result of DSP, this will help that a little bit because it will show you how many customers you had this month that purchased when they just saw both, let's say, dsp and sponsored products together and how many customers you had that only saw sponsored products, for example. So you'll get a better understanding.

Liran:

Even though the way attribution works is it only goes to the last click, I always thought Amazon should have an assist kind of metric where if you had an ad that assisted as part of the process, it should kind of get something. But that's just not how ads work and Amazon Marketing Cloud aims to solve that. And the more you do DSP, especially with upper funnel type marketing, the less you see the attribution there. So when I say upper funnel type marketing, that means upper funnel means not somebody that is immediately looking to buy. So bottom funnel. We have people that are searching for a keyword. They're ready to buy. People that you are retargeting, who have visited your listing they're at the bottom, they're ready to buy. As we move up the funnel you have people that have viewed competitors but not your product. And then you have what's called awareness. We can, as brands grow and they want to scale and they've already sort of maxed out based on, like, the amount of sales they can have, just based on people who are searching for a keyword. They want to look towards brand awareness.

Liran:

But now you're running ads to audiences on Amazon or lifestyle. You have different markets and demographics that you can show ads to. What happens is when you run an awareness ad, that person is not going to immediately see that ad and go by. They might need to see your ad over three, four months and then, when they are actually in the market for that product, they now remember your name and when they go search on Amazon, they see that sponsored product ad. They're going to click on it and buy it because they recognize the brand name and they've seen the ad before. The problem is that again, it'll usually end up being something else sponsored products or retargeting that is the last view they have. Or click before the sale. And you have been running these awareness ads but you don't know if they're being impactful. Well, now, with Amazon Marketing Cloud, you'll see that that person actually started out with the Amazon Marketing Cloud.

Liran:

And I would urge people if you're running DSP, have whoever's running DSP free, whether that's Amazon, whether that's an agency ask them to create an AMC instance for you. And the reason is because, whether or not you're going to use AMC now or not, once you create that instance, you can go back a year. You have a year's worth of data since you started creating it. So that means if in six months from now or nine months from now, you want to go back and you want to see the path to conversion, et cetera, you will have already created that instance. And then the other area where AMC is very helpful is you can now create audiences that you cannot create before because you are tracking this data. So in DSP, historically before we couldn't target people who we couldn't differentiate between people who have visited your listing or added your product to cart. Now you'll be able to retarget people who have added your product to cart. You'll be able to retarget people who have added your product to wishlist, who have searched your brand name. So lots of different audiences.

Liran:

There's something with AMC that is called Paid Insights, where you actually pay Amazon for additional information. With that you can see on average how many buys it takes somebody to become a subscribe and save customer. So you can learn that on average it's three purchases before somebody signs up. Because typically on our first purchase we don't typically sign up for subscribe and save unless we know we like the product. And sometimes it could take your second or third purchase where, like, why am I not just saving and just adding this to subscribe and save? So now you'll be able to understand that and you'll be able to actually create a custom creative and show and add to people after two purchases that says subscribe and save right, because you know that's the typical time where people do that and you're able to create those creatives. So there's a lot that you could do with this.

Liran:

It's very powerful, but I would say it's still early and people understanding it. I would say a year from now, like today, you're an early adopter If you use it. A year from now you won't be an early adopter if you use it. And also a year from now, I think it will apply more whether you're doing DSP or not doing DSP. More software tools will incorporate some data from it and you'll find that there is sort of this freemium model that if you're using software, certain tools will give you the certain templates of different audiences and different path to conversion. That is included with the software and certain tools will say okay, now if you wanna get crazy and customized because you can customize almost anything within this data you'll have fees around extracting that data. But I'm sure companies probably like Pacvue et cetera the Pacvue is, I'm sure, already incorporated AMC and are working on incorporating more and more of it and you'll see those tools continue to add those things and if you're using those software tools, you'll be able to access that data and it will become more prominent.

Liran:

So it is very exciting. Today it applies more so if you're using DSP, but I think that's going to change down the line. So it's. I think it's important that brands understand this and it will kind of change the way we look at our metrics from being focused just on ROAS to being more to having an understanding of also customer journey as well as ROAS , because again you're gonna have that sponsored brand ad that's not gonna show the ROAS attribution but you'll say, hey, I know, when I do this sponsored brand ad together with this sponsored product ad, the purchase rate is higher, and so now you're gonna be looking at these combinations and customer journey more so than just ROAS , and those that do will have an advantage because they'll be able to understand that sometimes that spending more without seeing the RoAS still equals ROAS actually on your ad spend. So it's pretty cool and I think you'll hear more and more about it over the next year or so.

Bradley Sutton:

Okay, cool. So we're gonna be talking about that, perhaps at our elite workshops, so elite members can go to that one. We'll have tickets for non-elite members, if anybody's gonna be there in town. The reason why we're having it in New York is it's Amazon Unbox, which is a cool conference. I haven't been to it. This could be my first one. It was my first Amazon Accelerate last week, so that was super cool. All right. Now, switching back to advertising, I wanna ask my questions first here. So I got a list of stuff I've been waiting for to ask Leeran. But one that I've been getting a lot in I thought it was a good thing to bring out is auto campaign optimization. So you know, with auto campaigns, obviously this, almost more than any other you know, can get super out of control if Amazon is showing you for a bunch of random stuff. But I'm wondering, how do you, how do you optimize for ACoS on Campaigns?

Bradley Sutton:

Because you can get to a point where I mean I mean obviously the no-brainer thing is alright. Hey, if you should have rules in place where they're using atomic or whatever software, using is, you know, if you get, like you know, 15, 20 clicks or whatever magic number you guys pick without a sale, you know, might start negative matching. That that's that. That goes without saying, right. But the other thing you know that people can do is maybe they see some of their, their targets Not performing well, like the loose match, the close match, and they could start, you know, adjusting on an individual basis those targets.

Bradley Sutton:

Right, but if you, even if you're doing that, I've seen sometimes you can get to the point where now you're almost all the way down to like a 10 cent. You know target and just, and now you know the quality of keywords at 10 cents. You're just not doing well, but you almost got to that point because, right, so so I, what, what do you do at that point? Should you just you know what I'm gonna go back from 10 cents to a dollar just so I can get some new keywords? But like, where do you draw that balance?

Liran:

Right. So the first thing is you can also create four separate campaigns where you literally turn off Three and keep one on, so you have a set budget. So your budget is not mixed together within those, within each of those areas, because, because you might have, you know, similar products that do very well, but you might have a loose match that doesn't do well, right. So that's something you could do is separate out those four, turn one off on each campaign and then you have a dedicated budget for each one and if something is working well, you can increase the budget. If something's not working well, you can also decrease the budget. And, yes, the first thing, first thing also to recognize, is that auto, mainly, should be there for discovery, discovery tool. So, number one, you may want to allow your auto campaigns to go add a little bit of a higher ACoS, what you want overall, because you want it to be there as a discovery tool. And, yes, you want to Ultimately add negative keywords and you also want to harvest. So that means the Search terms that are converting, the aces that are converting, whatever your rule is whether it's to converge one conversion to conversion, three conversions. You want to move them over into the manual campaign. Now you can also choose to another, like personal decision, if you're going to negate that keyword in the auto campaign or not.

Liran:

Negate their pros and cons to both. If you negate it in the auto, you have full control in the manual. What if in the manual it doesn't get as much traction as it did in the auto? Right, and you're already. Now you negated in the auto and it doesn't get traction in the manual. That would be a reason not to negate in the auto campaign, but still you would ultimately have a higher bid and a more targeted bid in your manual campaign, where it should be getting traction there and not so much in the auto. Anymore, I would say the point is, don't let auto be too much a percentage of your overall spent and Maybe allow it to be somewhat of a higher ACoS because you recognize that it's a broad discovery type of tool.

Bradley Sutton:

Another situation. Let's say I've got a target, ACoS for a campaign just you know Doesn't have to be auto but my target ACoS is 40%. So you know I want my targets For also, you know, at the target level to be 40%. But on one target let's go ahead and say it's a broad, it's a broad match target. I'm at 77% now my cost per click on it is. Or my target that I had, you know the current bid was 291. Let's just say $2.91. Let's just say close call, $3. I'm looking at an exact example now. Let's say it's $3. If my cost per click is 250, right. So I'm obviously not maxing out my target. If my target is $3, right. But at this this to at this 250, I'm still at 70%. I mean right, why my target was at $3 in the first place. Let's just forget about that. I don't know what I was doing there right, but, obviously I have to go down a lot, you know you have to go down to 250 to make a difference.

Bradley:

Yeah, definitely below, below 250. But but is there, like you know, if 250 already is 77%, you know, should I already try and get or put the target at whatever, whatever 40% is gonna be, or is there value in just going down incrementally, like if I just go 250, technically it still couldn't now I was already getting 250. Right, right, I'm still gonna be at 70% or 77% ACoS. Should I just go down more and say, hey, I'm gonna go down to $2 because that's gonna get me closer to 40%, or do I start? Is there any value in? All, right, I'm gonna go to 250 and then let me go to 240 and 230. What is your thoughts there?

Liran:

There can be value in going to 230, let's say and I'll tell you what the value is the value is that the placement that you get may be better than the placement that you get at $2 and that placement can influence the conversion. So, for example, at 230, you may be at the bottom of page one at $1.70, you may be only on product pages, for example, and your conversion rate may be much less on those product pages. So there is a benefit in going incrementally and not going too fast. I would say it depends on how much it's spending and how important it is for you to cut ACoS. I would also say it's important to understand the relevancy of the keyword. If it's not such a relevant keyword and my feeling is well, it may not work. Or it's not highly relevant, it may not work. My feeling is it's not gonna work so well, probably at 240 either. Then I may just bring it down further.

Liran:

But if it's an important keyword, if I'm maintaining ranking, I would try to understand what's happening. Is it ACoS per click issue or is it a conversion issue? It could be ACoS per click issue. It could be that, yeah, three bucks 250 is expensive and it's a $12 product and my conversion rate is good. It's just ACoS per click issue. If so, I would try to bring it down more incrementally and to see what I'm comfortable with. Maybe I'm okay allowing that keyword to be at 50% ACoS ultimately. So I think it depends on the keyword, the importance of the keyword and how much I'm focused around like TACoS versus growth in sales. But the benefit you have in the incrementality is the placement is that your conversion rate may be better at a. You may just end up being on like product pages at a certain point and if you are, your visibility or clicks your conversions are gonna be a lot less, maybe based on the product than in the search results.

Bradley Sutton:

And then when you say, when you end up on product pages, it's like somebody searched that target keyword, they clicked on another product and then now you're showing up on the product page, correct, exactly because placements even when you're targeting keywords, placements are happening on search results and product pages.

Liran:

So I would say, generally speaking, with PPC you're better off making smaller, faster incremental changes and looking at data than making vast, big changes quickly.

Bradley Sutton:

All right. Next thing is the flip side. Let's say my target ACoS is 40%. With what I'm getting right now, though, it's only 10%. Would it be 10 out of 10, 100% of the situations? I should always and I'm maxing out my target Should I always increase my bid Because, theoretically, I could be leaving money on the table, depending on where my placement is? Or is there a situation where I would, hey, let's just keep that 10%?

Liran:

You know I wouldn't say no. I mean I wouldn't say all the time, I would just say Because, again, it could be just helping you be more profitable. One report that you could look at is the search term impression report, because that report would give you an idea of how you rank compared to other brands in terms of impressions for that particular keyword. So, for example, you could be getting the most impressions out of any other brand and getting 60 or 70% of all the impressions. Probably not in that case, because you're maxing out the cost per click, but you want to see kind of where you are and how much more room is there to get impressions. Now, generally, I would say yes. For me, most of the time I would want to increase the bid for that particular keyword and I would want to get more market share on that keyword. But if you're very focused on profitability and this is helping your TACoS be at the target then maybe not. But what I would say, though, in that case you may want to consider let's say you don't want to increase your budgets anymore you may want to consider shifting budget. Find the stuff that's not working as well, where you can reduce the bids, and then maybe allocate it to this keyword. Generally speaking, I would say I would be likely to increase the bids on that keyword.

Liran:

If I was under my overall, I would look at it on a kind of a campaign level, not on a particular keyword level. So if my goal for that campaign is a 40% ACOS and because of this keyword on my 30, then I would definitely increase. Now if I'm at 40 still because there's other keywords that are 50 or 60, I would see maybe I need to move budget from those keywords and I should give it to this one. So I'm not increased my budget, but I'm a lot more efficient and I'm getting better sales. I would also see where's my ranking for the keyword. If I'm ranked number one, maybe I don't increase. There's no sense to increase, right. Or if I'm ranked number one, two, three, right, maybe I don't increase because I might just be cannibalizing my organic sales. But again, if I'm number 17, I'm definitely pushing on this keyword and probably what I'm doing is, if it has enough volume, I'm moving into its own campaign. I'm adding a top of search multiplier on that keyword.

Bradley Sutton:

All right Question from Jonathan. Keywords per campaign. You go from one spectrum where there's people who do single keyword campaigns. You go to another spectrum. Some people have like 50 targets. Let's just start with that part of his question first.

Liran:

So I would say we're somewhere in between, meaning your highest search volume keywords, most important keywords, we isolate really into their own campaigns and then from there, based on search volume and performance, we'll group keywords together. I would say probably up to 30 to 50 keywords is max of what I would go per campaign. If you have a lot of long tail lower volume keywords, I think that's okay. But definitely the highest search volume keywords or keywords that have sort of medium volume, I might group into groups of five to 10, for example. As far as budget per campaign, that's very dependent on what is your overall budget? What is the performance like? Right, I'm generally going to be shifting my budgets. I'm not going to just put a budget. I'm going to be shifting my budget to the best performing budget campaigns and I'm going to be maybe taking budget away from my poorest performing campaigns. So I think the budget needs to be dynamic.

Liran:

I think when your question more budget or discovery or scaling, I think in the beginning you're going to probably have more budget on your broad and phrase than on your exact match. As you uncover those best performing search terms, you're going to move more into exact and have probably more budget there. But it's very common that we find phrase match be the best performing keyword type and you'll have most of our budget on that match type. It's sort of in between discovery and very narrow targeted. But I think over time you're going to put more budget on your scaling campaigns. In the beginning you're going to put more budget on your discovery campaigns Because your scaling really should be your best performing keywords. So that's where you're going to allocate more budget to and less so on discovery, because you've already discovered a lot of what's out there initially.

Bradley Sutton:

All right, Kind of a universal. This question has been around for years. People have different opinions on this. Hey, you're doing great on sales, about to run out of stock. Do you slow sales by raising price and turning off ads and then that hurts your potentially keyword ranks before? Or do you just go hard and heavy, run out of stock and then just get back in and hopefully you still have your keyword ranks when you come back in the stock in a couple of weeks?

Liran:

I think, from a ranking perspective, it's better to run out of stock at a better BSR. I agree. I think that's the better way to go. Sometimes you're going to make a decision that, hey, I just want the profits Right, because that's what's more important to me at this point in my business. I'm going to focus more on the profits now, I'm going to reduce, I'm going to raise the price. Or sometimes you may be able to raise the price and there's so much demand that you're still driving pretty good sales and you can still raise the price someone and there's a happy medium. But I would say, from a ranking perspective and coming back in stock at a better rank, it's better to go out of stock with great sales than to slow down your sales.

Bradley Sutton:

Speaking of auto campaigns, exact campaigns, it's in my opinion I don't know if Amazon announced anything, but just in my opinion I've seen other people say the same thing where what used to be broad and what used to be exact is not like three years ago, is not the same now, where now you have an exact campaign and sometimes you're even shown for what you would have thought would have been a phrase match or even broad matching in some situations. Because of this, are you managing things differently at all, like using modifiers or things like that?

Liran:

Yeah, I would say use modifiers. Modifiers will help protected because if you use a modifier then it forces it to be a true exact modifier before each word in your keyword. But even with that, sometimes there are certain synonyms that Amazon considers the same. You just need to manage it with search terms and negative keywords and bids. But yeah, amazon is definitely trying to find ways to increase their advertising revenue. As a result, they're being more generous in what they are considering your keyword and using synonyms. So use of modifiers will help protect against that Used to be. They started doing it just in sponsor brands and then we've seen this year Amazon doing it with sponsored products also.

Bradley Sutton:

All right. Another question let's say I'm trying to optimize for my target A-cost and so I make a change, because I'm trying something similar to what we were talking about. Like I'm at 70%, I'm trying to get to 40%, so I lower my bid a little bit. Now how often are you going back to that and seeing all right now I need to further because you talk about doing some incrementality in order to further adjust that. Like, is it time-based because of that attribution window where you can kind of take a look at it, or is it like maybe I just get another? I can see that in one day I got 500 impressions just because this is maybe some super high search volume keyword? Is that enough data where even a day later I'm further making changes, or once you make a change? Basically, my question is what are you looking at as far as when it's time to go ahead and optimize further? Is it impression-based or time-based?

Liran:

It's based on the data and so I would say one it depends on your budget, right? Because the more budget you have, the more data you're going to have that's coming in faster. I still wouldn't make change from one day to the next because you don't have the full attribution coming in. Even if you see, ultimately, that maybe you didn't have any sales at all, like you know right, like you just know that you didn't have orders from it, I still wouldn't make change from one day to the next. I would wait a few days. So, generally speaking, I would say it's good to be in your account two or three max times, probably a couple times a week to optimize. I think is good, because the one thing you don't want to do is make changes too often where you're just messing yourself up, and this is something we see also with sellers. They're impatient, right, because you don't want to spend money you don't need to spend, and I think everyone gets emotional when it comes to your money. But I would say two days a week is good to go in and make those optimizations. So if you did it on a Tuesday, go back in on a Saturday, or find two days a week that you go in and you're making those changes Now. Again, if you have a ton of data, a lot of spend, maybe make those two days a little closer, like Monday and Friday, or a little closer to each other. But you want to give it enough time also to get the attribution, because there will be people that and impressions. I would look at clicks and actual data of spend, not just the impressions. But people do come back and buy also, right? So if somebody you could have gotten 10 clicks today and if one or two of those become sales, maybe the costs will be fine and you have people that come back three days later. So you do really want to give some time and the attribution window to be in place. I would say most products on Amazon people do buy the same day. They're not very high-priced products, but it does also happen.

Liran:

So give yourself a few days in between changes and even if you're using software that even has rule-based things, then you can give the software days like look on Monday, look on Saturday, look on Friday and also when we do give software rules, you want to make sure when you're decreasing bids one of the things you want to make sure that you're doing just like an example that you said. The rules that we give it is lower OK, if keyword is above target ACoS, lower cost per click by 5%, let's say right, because if you lower bid you may not be reaching the cost per click like you said. So you want to make sure that if you're using a rule-based tool, that you're looking at the cost per click when you're lowering and that you give it, because a lot of times softwares will have both the ability to lower your bid or your cost per click that you lower your cost per click and yeah, we like to do it incrementally. I wouldn't want to go in and say lower by 20%, just lower the bid too much, lower 5% below, then let's see. And then the software will be doing this twice a week.

Liran:

So over a couple of weeks you are going to be significantly lowering your bid where it should be enough of a change. But I would say it's better to go a little slower than make drastic changes. Usually drastic changes are emotional and in business you want to separate yourself from some of that, which is why rule-based is good. But even if you're not using rule-based software, set up rules for yourself on how you're going to manage this based on the different circumstances. It's not a bad idea to write down for yourself what are the rules that I'm going to use to manage, if I'm managing manually as if I'm software, and what days am I going in. How much am I lowering and maybe take some of the emotion out of the management.

Bradley Sutton:

Another question, now that you know, obviously for a couple of years now, you know things like two step URLs search, find by are explicitly against Amazon terms of service. Me personally, 100% of my launch strategy is, you know, ppc. You know, and it's almost I'm almost giving it the same thing as when it was searched fine by. It's still kind of search fine by right. It's just not. You're not. You're not just trying to tell people to randomly search and stuff, which is what Amazon frowns on. But you know, I lower my price by a lot in the beginning. You know big sale price or big coupon, and then I try and do a super high top of search and then it's basically I'm trying to get people to search fine, to buy it. You know, even though I have no reviews where they're like, hey, this is a this price. You know, like, just, you know, I can't you know I can't let this go. So that's my 100% launch strategy. Now, other people I hear you know sometimes they couple it with, maybe like press releases or or perhaps even Google advertising. Right, you know as well. What about you, for you and your clients, for launch, when you're trying to launch on a certain keyword, right, are you strictly doing Amazon PPC? Are you using other techniques? If so, what?

Liran:

we're strictly doing Amazon, and we do it exactly the way you do it, meaning, first of all, the keywords that were focused on ranking. We will give them their own campaign, we will utilize top of search placement, we will recommend to our client to come with an aggressive price coupon, and we do it exactly that. The one thing we really watch for is the conversion rate. Okay, because if the conversion rate is poor, we're not going to get the ranking, and so what we focus on, once we start getting the data in, is the keywords that we're not getting that conversion rate. If it's across the board, then something on the listing side, the price or you know, we need some more reviews to come in. But if we see some keywords performing very well with a conversion rate and some not, we will pull back on those, on those that are not getting the conversion rate, and that really should be. That should very much be your focus when you're launching with those keywords are you converting? If you're converting, then you should you know you should start seeing the rankings coming in. We had a call with a client today and he said, hey, I'm not seeing the ranking. And I said to him that's because we're, that's because your conversion rates are too low and he actually just lowered the price on a product today and we're going to see if that makes an improvement. But you should be very focused on conversion rate and we've seen the ability to be able to rank, especially when you have a new product and you have this honeymoon period, just with PBC. I don't. I don't think you you have to do Google or outside traffic or anything crazy. Amazon will reward you if you are getting sales velocity plus conversion rates on those keywords.

Bradley Sutton:

Okay, now for the last, you know five minutes or something. Just you know some some quick hitting strategies either on Walmart advertising, Amazon advertising, some things that that you know people you think should be definitely doing out there.

Liran:

So I would say I would say a few things. Talk about two things. Number one one thing I see that is a problem we do a lot of audits is sponsored display, vcpm campaigns. I would encourage you to relook at how much money you're spending on those campaigns. Sometimes Amazon will encourage you to have more of those campaigns. So on account recently that you had, like I don't know, 30 or 40% of their sales coming from VCPM campaigns, and I could tell you without a doubt that probably the majority of that was cannibalized organic sales that are coming from those campaigns, I would say, if you're unsure, don't run those campaigns.

Liran:

The sponsored display campaigns that I like to run are cost per click campaigns and product targeting. You can run retargeting with sponsored display on ACoS per click basis. So that's what I would do. I would not run impression based and just the explanation is the reason is impression based campaigns. Somebody can just scroll by, view it, go back to the listing and buy from a retargeting ad and it gets attributed to the retargeting ad when we don't know, since they just pass by it. We don't know if that influenced them to buy or not, since they didn't click. So I would focus on your sponsored display campaigns with cost per click.

Liran:

The other thing I would say is to the more granular you can go, the better. Separate out your branded and unbranded campaigns, separate out your exact phrase broad campaigns. Take your high volume keywords and put them in their own campaigns. The more granular you go, the more control you have. And that's, I think, one of the keys. And I do think it's important today to also use software, because more and more things will be coming out with software. You see, like the Amazon marketing stream. So if you don't have that, you should be using software that has the Amazon marketing stream, because you can see hourly data on how you are getting sales. One thing we've seen with that is generally, if you're again, if you're unsure, if you have limited budget, I would encourage you to day part and stop targeting from 12 Pacific to 5am. That's usually when everyone's budgets reset and you're going to have a higher cost per click and not any better conversion rates usually worse conversion rates at night. So that's another strategy to help you save.

Liran:

And I would say, at the end of the day, if you're managing it and you pay close attention, it's not rocket science managing ads, it's taking a look at your search term reports, taking a look at your conversion rates, managing bids, adding negative keywords. It's complex because you need to give it time and you need to pull the right reports and data, and also that sometimes people think their product, their problem, is an advertising problem. When it's not an advertising problem, it's a product problem, and that's also something we see very often. I spoke to somebody today. They sell, like a shopping cart, one of those laundry things you carry around, and they said, hey, how come it's not selling as well? Their product has about 100 something reviews. It's selling okay, but there's competitors right next to you at same or lower price with 5,000 reviews, and so, again, it's not an advertising problem, it's going to be a product problem.

Liran:

How can you differentiate your listing more from the competitors? They do actually have a great listing and I think it's actually one of the reasons why I think they're selling. They are selling fairly well with a lower review count. But also, their problem is not an advertising problem, it's a product slash, competitor review problem, and that's why the ability to reverse engineer your competitors with tools like Helium can really help you understand where your competitors are getting sales from. Also, whenever people look at their competitors. They're assuming their competitors are, even though you may not be. The competitors are profitable and selling at great margin, and that's also not always the case. People are looking to get market shares. So I think just go very granular and give ads attention. If not, maybe consider outsourcing it. But if you give it the attention and the optimization, you learn to understand it. It's very much a data driven game.

Bradley Sutton:

All right. If people want to reach out to you to get some more help with PPC or to ask you some follow up questions, how can they find you on the interwebs out there?

Liran:

Sure, thank you. You can go to incrementumdigital.com. You can also sign up for a newsletter there. You'll get our weekly newsletter. We're sharing updates, we do webinars, so you can also just sign up for the email list there just to stay up to date. And obviously you can contact us through the website. You can also follow me and Incementum Digital and myself on social media LinkedIn, Facebook and you can DM me if you have any questions.

Bradley Sutton:

All right. Well, Liran, thank you so much for joining us. It'll be nice to see you again in your home stomping grounds there in New York soon and wish you all the best of success with you and your team. Please say hi to Mansour. He's been on this show before.

Liran:

Yes, thank you and the rest of your team. Thank you so much.

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#668 - Helium 10 Amazon Chrome Extension Masterclass Part 2
24 Mai· Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
In part two of our Seller Strategy Masterclass, discover how to use Helium 10’s Chrome Extension to uncover Amazon sales data, find product opportunities, and dramatically cut FBA costs—all with just a few clicks.
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos
Join Shivali Patel as we continue our Seller Strategy Masterclass, where we focus on the power of the Helium 10 Chrome Extension for Amazon, Walmart, and TikTok Shop sellers. In this episode, Shivali explores how to harness this tool to estimate product sales, locate Alibaba suppliers, and optimize packaging to reduce costs. By highlighting lesser-known features like child-level variation sales and seller location insights, she offers guidance on leveraging these tools to gain a competitive edge. We'll also discuss the Amazon search bar as a product research strategy, utilizing long-tail keyword suggestions, title density analysis, and the significance of Amazon's related searches. Plus, Shivali introduces the Smart Complete feature, which offers fresh keyword suggestions from real user data. It provides new opportunities for sellers to enhance their product research and discover new niches in the Amazon marketplace.
Listen in as we explore advanced product research techniques with the Xray tool from the Helium 10 Chrome extension. We’ll show you how to use it beyond the typical search results page, applying it to Amazon's best sellers page and seller storefronts to validate product demand efficiently. We'll examine key metrics like seller location, listing age, and fulfillment type to assess market competitiveness and opportunities. By customizing product opportunity criteria with the two-factor success score, you'll learn how to evaluate niches efficiently. We also focus on understanding the intersecting factors influencing profitability in Amazon selling, like price and FBA fees, while exploring strategies to detect review manipulation. Whether you're a seasoned seller or just starting, this episode is packed with strategies to optimize your E-commerce business.
In episode 668 of the Serious Sellers Podcast, Shivali talks about:
00:00 - Amazon Sales Strategy the Helium 10 Chrome Extension08:11 - Real-Time Keyword Validation and Product Idea Generation11:00 - Maximizing Amazon Keyword Data With Helium 10 Xray Keywords12:18 - Advanced Product Research Techniques16:39 - Efficient Product Opportunity Qualification Strategy23:48 - Importance of Product Dimensions for Profits23:52 - Amazon Product Profit Analysis27:16 - Assessing Review Manipulation Risk Factors
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#667 – Amazon’s $2.5 Trillion Seller Report, TikTok Shop Shifts, & Audio AI Hits Your Listings | Weekly Buzz 5/22/25
22 Mai· Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
Amazon's new small business report reveals exactly how the marketplace is doing for independent sellers, TikTok users reveal who's really shopping on TikTok Shop, and Amazon is issuing surprise refunds dating back to 2018. These and more buzzing news on this episode!
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos
We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.New Amazon report shows small businesses have created millions of US jobs and built thriving communitieshttps://www.aboutamazon.com/news/small-business/amazon-2024-small-business-empowerment-reportAre US TikTok users turning to TikTok Shop?https://business.yougov.com/content/52193-are-us-tiktok-users-turning-to-tiktok-shopGot a Surprise Amazon Refund? We Now Know Whyhttps://www.pcmag.com/news/got-a-surprise-amazon-refund-we-now-know-whyEU plans 2 euro fee for low-value parcels in setback for Shein, Temuhttps://www.reuters.com/business/retail-consumer/eu-eyes-2-euro-handling-fee-online-parcels-customs-reform-2025-05-21/Shopify launches AI tool that builds complete online stores from keywordshttps://www.reuters.com/business/shopify-launches-ai-tool-that-builds-complete-online-stores-keywords-2025-05-21/Boost sales with Memorial Day Outlet merchandisinghttps://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHMjlOQ1RLUUIyVEZFSzJQManage shipments easier with new Send to Amazon featureshttps://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHSEFZSzlLRkszTFI5S0hGChange to Buyer-Seller Messaging optionshttps://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNENSQUpOSzJENkQ0VFJOFor our new feature alerts, Helium 10 has introduced a powerful update to its Helium 10 Ads Campaign Builder, now supporting Sponsored Display Audience Targeting with options to optimize for impressions, visits, or conversions, along with expanded audience targeting and multiple ad formats, including video. Additionally, the revamped Ads Academy. Hosted by Bradley Sutton and Destaney Wishon, offers a comprehensive, beginner-to-advanced course on Amazon advertising, accessible to all Helium 10 paid subscribers.This week's strategy highlights how sellers can use Helium 10’s Search Query Performance Analyzer tool to identify every keyword that generated a sale over a specific period directly from Amazon data. Unlike Amazon Seller Central, this tool allows for efficient filtering by product, keyword, and time frame, offering a faster, clearer view of what’s truly driving sales. As we wrap up this episode, we invite you to stay tuned for the latest trends shaping the e-commerce landscape, equipping you to thrive in a rapidly evolving market.
In this episode of the Weekly Buzz by Helium 10, Shivali covers:
00:50 - $2.5 Trillion Milestone02:52 - TikTok Shop Truth05:23 - Refunds from 201806:52 - EU Hits Back08:50 - Shopify Builds Stores10:08 - Amazon Adds Audio12:08 - Homepage Outlet Push13:34 - Send-to-Amazon Updates14:50 - Message Marked Gone15:38 - Helium 10 New Feature Alerts18:29 - Training Tip: Search Query Analyzer by Helium 10
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#666 - More than $100 Million Sold Tariff Free!
17 Mai· Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
In this episode, we're talking to a seller who sold over $100 million on Amazon about why tariffs haven't affected him at all, what's more important to him than initial reviews, and more!
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos
Meet Neeme Rõõs, a trailblazing Amazon seller hailing from Estonia, who shares his fascinating journey from a childhood in the Soviet Union to becoming a heavyweight in the Amazon-selling arena. Neeme opens up about his transition from managing thousands of affiliate websites to launching a successful private label venture on Amazon. With over $100 million in sales under his belt, Neeme provides invaluable insights into how he achieved early victories with essential oils and navigated the dynamic shifts in the e-commerce landscape to keep his business thriving.
The episode dives into the nitty-gritty of operating a successful Amazon business amid rising fees and advertising costs. Neeme reveals his strategies to focus on product quality and customer satisfaction, even as the e-commerce arena becomes more competitive. We discuss the benefits of manufacturing in the U.S. for brands in the beauty and health sectors, a choice that has helped Neeme's business sidestep adverse tariffs and supply chain hiccups. Learn about the meticulous crafting of unique products and algorithm-friendly listings that capture customer attention and stand out in the marketplace.
In an enlightening conversation on market strategies, Neeme emphasizes the role of customer feedback and keyword optimization in product launches. We explore how securing initial reviews and targeting specific keywords attract informed buyers and reduce negative feedback. This episode also highlights tools like Helium 10 Audience, powered by PickFu, and Market Tracker which aid in optimizing product listings and understanding market share. As a final treat, we offer a glimpse into an upcoming Amazon seller conference in Estonia, Ambizion, showcasing the immense value of connecting with peers and exploring Estonia’s vibrant history and culinary delights. Use code HELIUM10 to get 100€ off your tickets!
In episode 666 of the Serious Sellers Podcast, Bradley and Neeme discuss:
00:00 - E-Commerce Success and Expansion Strategies01:00 - Impact of Tariffs on Amazon Sales07:19 - Amazon Sales Growth in EU and Amazon US Expansion13:33 - Amazon Business Strategy Success Factors15:35 - Long-Term Product Strategy Approach19:09 - Impact of Tariffs on Competitors21:41 - Product Feedback and Keyword Optimization26:09 - Slow and Steady Growth Strategy28:46 - Catch Bradley at the Ambizion Event32:41 - Market Share Strategy and Estonia Travel34:48 - Helium 10 Market Tracker
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#665 – China Tariffs SLASHED! and De Minimis Cut? | Weekly Buzz 5/13/25
13 Mai· Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
China tariffs were slashed—but what about de minimis? Plus, how to fulfill Amazon Ireland orders without local inventory. All this and more on today’s Weekly Buzz episode!
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos
We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.U.S. and China Agree on Tariff Pause in Major Trade War Rollbackhttps://time.com/7284765/us-china-trade-war-pause/US slashes 'de minimis' tariff on small China parcels to 54%https://finance.yahoo.com/news/us-cut-minimis-tariff-china-051520824.htmlUS-China trade reprieve buys Shein and Temu time to restock US inventoryhttps://www.reuters.com/world/china/ecommerce-packages-left-out-us-china-tariff-reprieve-2025-05-12/TikTok Shop brings pre-owned to continental Europehttps://ecommercenews.eu/tiktok-shop-brings-pre-owned-to-continental-europe/Amazon Remote Fulfilment with FBA is now available from UK to Irelandhttps://channelx.world/2025/05/amazon-remote-fulfilment-with-fba-is-now-available-from-uk-to-ireland/Upcoming changes to Seller Fulfilled Primehttps://sellercentral.amazon.com/help/hub/reference/GXCRLXHNJNPE2DHMAmazon Fee adjustments for partnered carrier shipment measurementshttps://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUjlRUFJDQ1FNN1o4V1c3Amazon signs up FedEx for residential deliverieshttps://finance.yahoo.com/news/amazon-strikes-partnership-fedex-ups-204255139.htmlAmazon Drops 3 New CTV Ad Formats Ahead of Its Upfront Presentationhttps://www.adweek.com/commerce/amazon-drops-3-new-ctv-ad-formats-ahead-of-its-upfront-presentation/Catch Bradley at the following events:
Worldef Istanbul 2025 - https://h10.me/istanbulAmazon Ads Korea Event - https://h10.me/adskoreaTech Partner Day Tokyo 2025 - https://h10.me/tokyo
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#664 - All about the Amazon Ships In Product Packaging Program
10 Mai· Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
Amazon shares how its SIPP program helps sellers cut FBA fees and boost sustainability through more innovative packaging. Learn how to save costs and improve customer experience.
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos
Join us for an insightful discussion on Amazon's Ships in Product Packaging (SIPP) program, where we explore the intersection of cost efficiency and environmental sustainability. Our special guest, Kirsten Freiheit, who leads the North American Division for Selling Partner Engagement for Sustainable Packaging at Amazon, shares her expertise and passion for innovative packaging solutions. Listen in as we discuss how the SIPP program not only helps sellers reduce fees by optimizing packaging but also enhances brand value and aligns with Amazon's goals of fast, efficient, and environmentally conscious delivery.
Discover the sustainability benefits of Amazon's SIPP program as we highlight its positive impact on sellers and customers. Brands like Cool Life are leveraging sustainable practices to boost sales. Kirsten shares creative examples of custom packaging, such as reversible boxes and cat playhouses, that enhance the customer experience. We also discuss the program's success in reducing packaging waste and eliminating single-use plastics, which represents a significant step towards combining sustainability with efficient brand representation.
Streamlining enrollments in the SIPP program is another key topic, focusing on enhancing the Seller Central portal through product family groupings and portfolio analysis. Kirsten explains how these tools simplify the process of managing ASINs, making it easier for sellers to participate in the program. We also touch on testing requirements for e-commerce fulfillment and the importance of securing packaging to prevent damage. This conversation underscores the SIPP program's role in fostering innovation and excellence in sustainable packaging, all while maintaining a strong connection to Amazon's broader mission.Learn More About Amazon’s Ships in Product Packaging Program:
Amazon Packaging: https://www.amazon-packaging.com/sellersSeller Central SIPP enrollment page: https://sellercentral.amazon.com/sipp-enrollment
In episode 664 of the Serious Sellers Podcast, Bradley and Kirsten discuss:
00:00 - Amazon's SIPP Program01:53 - Amazon Background and Sustainable Packaging Program07:15 - What is the Ships in Product Packaging Program by Amazon?13:51 - Sustainability Benefits of SIPP17:00 - Innovative Packaging Enhances Customer Experience19:33 - Enhancements and Benefits of this Program20:06 - Streamlining Enrollments in the SIPP Program27:53 - Amazon's Sustainable Cost-Saving Program
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#663 – Temu Halts Chinese Shipments, Temu and Shein Boost EU Advertising, & Amazon Reports on Tariff Price Changes | Weekly Buzz 5/7/25
7 Mai· Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
Temu is halting shipments from China and Amazon is reporting on pricing changes on the platform due to the tariffs. This and more on this week's episode of the Weekly Buzz!
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos
We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.Temu halts shipments from China to US, shifts to selling from American warehouseshttps://www.usatoday.com/story/money/2025/05/05/temu-us-china-shipments/83456690007/Shein, Temu ramp up advertising in UK and France as US tariffs hithttps://www.reuters.com/business/media-telecom/shein-temu-ramp-up-advertising-uk-france-us-tariffs-hit-2025-05-05/Amazon addresses tariffs, fulfillment as it reports Q1 sales growthhttps://www.digitalcommerce360.com/article/amazon-sales/Introducing Amazon Haul – thousands of products for £20 or less, with the majority under £10https://www.aboutamazon.co.uk/news/retail/amazon-haul-uk-affordable-productsTikTok Shares Data on IP Detection and Shopping Safetyhttps://www.socialmediatoday.com/news/tiktok-shopping-safety-ip-protection-report/747077/How to use Prime Video’s new 'Shop the Show' feature to discover products from your favorite series, movies, and live sportshttps://www.aboutamazon.com/news/entertainment/shop-the-show-mobile-shopping-prime-videoGenerate brand names with Amazon’s new AI toolhttps://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHSDVDRVVaNllNSDJWUlRaRoad to Walmart’s Open Call 2025https://corporate.walmart.com/suppliers/investing-in-american-jobs/events/annual-open-call/open-call-2025his episode is packed with actionable insights, including Helium 10 training tips from Bradley and Shivali. Plus, we present our all-new tariff hub—a one-stop resource for navigating the complexities of international trade. Whether you're an e-commerce veteran or a newcomer, these updates are invaluable in shaping your strategy. Tune in for an engaging session packed with strategic insights and valuable updates for sellers at every level in the e-commerce world.
In this episode of the Weekly Buzz by Helium 10, Carrie covers:
00:50 - Temu Halts Shipments from China03:50 - Shein and Temu Increase EU Advertising05:47 - Amazon Reports Tariff Impact08:45 - Amazon Haul UK09:40 - TikTok Protecting IP11:37 - Amazon Shop the Show13:08 - New Amazon AI Tool13:57 - Road to Open Call15:43 - Training Tip #1: Child ASIN Sales Estimates17:52 - Training Tip #2: Filter Amazon Brand Analytics Keywords20:46 - Helium 10 Tariff Hub - h10.me/tariffhub
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#662 - Helium 10 Amazon Chrome Extension Masterclass Part 1
3 Mai· Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
This episode is part one of this two-part seller strategy masterclass that shows how to find product opportunities, keyword research, and spy on competitors using Helium 10’s Chrome Extension.
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos
Could the Helium 10 Chrome Extension be the secret weapon in your Amazon selling arsenal? In this episode, Carrie Miller joins us to unveil the transformative potential of this powerful tool for sellers at every level. With features like the Xray tool and ASIN Grabber, you can discover how to analyze sales, target PPC campaigns, and track competitor inventory with ease. Carrie shares her expertise, shedding light on identifying product opportunities and gaining insights into competitor strategies across platforms such as Amazon, eBay, Etsy, and Shopify.
Explore advanced strategies for product analysis and competition monitoring with us. Learn how to leverage competitor inventory levels and keyword density analysis to uncover gaps in the market and optimize your product listings. We dive into the significance of understanding product variations, seller strategies, and fulfillment methods to enhance your marketplace positioning. Plus, we provide practical advice on utilizing tools like Helium 10 Alerts to stay ahead of the competition and maximize profitability.
Our conversation also highlights the importance of optimizing product packaging, especially for those using Fulfillment by Amazon (FBA). Discover how small changes in packaging dimensions can significantly impact your profit margins and learn how to assess costs accurately using the Profitability Calculator. Whether you're a beginner or an advanced seller, this Helium 10 Chrome Extension masterclass offers invaluable insights into boosting your sales, optimizing advertising efforts, and much more. Don't miss the opportunity to elevate your Amazon business with these strategic tools and techniques.
In episode 662 of the Serious Sellers Podcast, Carrie talks about:
00:00 - Seller Strategy Masterclass on Helium 10 Chrome Extension00:29 - Leveraging Amazon With Chrome Extension04:39 - Supplier Finder Chrome Extension Analysis07:34 - Analyzing Product Demand and Competition12:25 - Marketplace Analysis for Amazon Listings15:06 - Product Analysis Strategies for Amazon19:46 - Pricing History and Stock Monitoring22:18 - Maximizing Profitability Through Packaging23:44 - Amazon Profitability Calculator for TikTok Shop28:58 - Product Bundle Strategy for Increased Sales31:25 - Chrome Extension Masterclass Part Two
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#661 – Amazon BLOCKING FBA Shipments? and New Tariff Calculator | Weekly Buzz 4/30/25
30 Apr· Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
You might not be able to send inventory to FBA next month. Tariff surcharges could appear on Amazon listings, and TikTok Shop expands again. All this buzzing news and more!
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos
We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.Amazon Slashes Your FBA Capacity!https://sellercentral.amazon.com/inventory-storage/storage-request/limit-increaseCreate deals for Amazon Pet Dayhttps://sell.amazon.com/blog/announcements/pet-dayAmazon denies plans to list tariff prices after President Trump calls Jeff Bezos to objecthttps://www.usatoday.com/story/news/politics/2025/04/29/amazon-tariff-costs-trump-white-house/83340801007/Grow With US: How Walmart's New Program Aims To Help Small Businesses Go Bighttps://corporate.walmart.com/news/2025/04/29/grow-with-us-how-walmarts-new-program-aims-to-help-small-businesses-go-bigFrance urges fees on cheap e-commerce parcels in EUhttps://uk.finance.yahoo.com/news/france-urges-fees-cheap-e-121540875.htmlWalmart to Offer 3-Hour Delivery to 95% of Americanshttps://www.pymnts.com/walmart/2025/walmart-to-offer-3-hour-delivery-to-95percent-of-americans/Exclusive: Some Amazon sellers are pulling out of Prime Day amid Trump tariffshttps://www.reuters.com/business/retail-consumer/some-amazon-sellers-are-pulling-out-prime-day-amid-trump-tariffs-2025-04-28/Walmart, Target resume business with some Chinese factories after tariff-related halt, suppliers sayhttps://edition.cnn.com/2025/04/29/business/walmart-target-chinese-orders-tariffs-hnk-intl/index.htmlTikTok to enter Japan's e-commerce industry, Nikkei reportshttps://www.reuters.com/world/china/tiktok-enter-japan-e-commerce-nikkei-reports-2025-04-26/Did you know Helium 10 has a forum? While our Facebook group gets more traffic, we want to grow the forum community too! It’s a great place to ask questions and join discussions about e-commerce, Amazon strategies, and more. Remember, it’s not for Helium 10 customer support—that's available 24/7 through our website. To participate, sign in to your Helium 10 account and head to forum.helium10.com.Helium 10 has rolled out several powerful new features this week, starting with the brand-new Tariff Analyzer tool in Profits. This feature gives sellers a detailed breakdown of how tariffs impact their net profits on a product-by-product basis. By inputting the country of origin and cost of goods sold (COGS), users can instantly see pre- and post-tariff profit margins, estimate the price adjustments needed to maintain margins, and even compare how switching manufacturing to another country, like Vietnam or Uzbekistan, might improve profitability. It's a game-changing tool for sellers looking to stay agile amid rising import costs.Another major upgrade is the expansion of Managed Refund Services, now available to both Platinum and Diamond users. Previously reserved for Diamond subscribers, this service helps Amazon sellers recover funds owed by Amazon due to lost, damaged, or mishandled inventory. Helium 10’s team handles the tedious claims process, scanning accounts, filing cases, and staying compliant with Amazon’s policies. Sellers only pay a small percentage of successfully recovered funds, making it a zero-risk way to reclaim potentially thousands in lost revenue. On top of that, Helium 10 has added support for Cerebro and Magnet in the Amazon Saudi Arabia marketplace, with built-in translation tools to help sellers understand foreign-language keywords and rank data, opening up new international expansion opportunities easily. Tune in for a wealth of knowledge and strategies to keep your Amazon business thriving.
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#660 - Amazon Search Query Performance & Split Testing Workshop
26 Apr· Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
Learn how leveraging Amazon’s Search Query Performance data and strategic split testing can drive more sales and potentially earn you thousands in additional revenue.
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos
What if a slight tweak could skyrocket your Amazon sales? Join us as we unpack the transformative potential of Amazon's Search Query Performance data with our special guest, Destaney Wishon of BTRmedia. Together, we shed light on the often-overlooked metrics like conversion and click-through rates (CTR) that can dramatically boost revenue when optimized. Picture this: a mere 4% increase in conversion rate translates into an additional $1,200 in sales for a $30 product. These insights are as vital as traditional PPC, keyword research, and AI advancements in scaling your Amazon-selling success.
Ever wondered how powerful your product images can be in driving sales? We dissect a fascinating case study on a hemp pain cream to reveal how various images impact click rates. By leveraging tools like Helium 10 Audience, powered by PickFu, we gather audience feedback and discuss the importance of regularly updating images to cater to the preferences of specific customer segments. The results highlight the critical role of understanding your target audience and tailoring product presentations to meet their needs for improved market performance.
Unlock the secrets of optimizing your product's visibility with search query analysis, even if you don’t have access to advanced tools like Helium 10’s Search Query Analyzer tool. We guide you through using Amazon's Seller Central to access valuable sales data and discuss strategic optimization of keywords and conversion rates. A real-life example illustrates how focusing on specific keywords, such as "CBD roll on," and boosting ad placements can increase sales. By understanding the relationship between organic rankings and ads, you can make informed decisions that enhance your product's profitability.
In episode 660 of the Serious Sellers Podcast, Bradley and Destaney discuss:
00:00 - Leveraging Amazon Data for Sales Growth00:29 - Amazon Search Query Performance Strategy06:45 - Optimizing Amazon Images for Increased Sales08:01 - Impact of Listing Images on Conversion Rate11:26 - Search Query Performance and Product Optimization11:50 - Analyzing Amazon Data for Optimization15:06 - Helium 10 Search Query Analyzer Tool19:55 - Amazon Search Data Insights23:19 - Maximizing Amazon Search Query Data25:00 - Search Grid Performances30:14 - Keyword Rankings and Sales Optimization33:03 - Improving Sales Through Search Query Analysis35:40 - The Power of Organic Ranking38:51 - Enhancing Product Images for Sales
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#659 – Tariffs Shake eCom: Temu, Shein Hike Prices | Amazon 1P News | TikTok Sales Crash | Weekly Buzz 4/23/25
23 Apr· Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
Temu & Shein hike prices on April 25. Amazon 1P offers more to tariff-hit vendors. TikTok Shop sales dip in US before the de minimis loophole ends. All this and more on this week’s Weekly Buzz!
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos
We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.Temu and Shein are increasing prices starting April 25: Here's what shoppers should knowhttps://www.usatoday.com/story/money/2025/04/21/temu-shein-prices-tariffs/83194905007/Amazon makes urgent move to avoid US-China trade war impacthttps://www.thestreet.com/retail/amazon-makes-urgent-move-to-avoid-us-china-trade-war-impactTikTok Shop’s sales in US plunge as Trump’s tariffs hit Chinese importshttps://www.msn.com/en-xl/news/other/tiktok-shop-s-sales-in-us-plunge-as-trump-s-tariffs-hit-chinese-imports/ar-AA1D3hzzOpenAI and Shopify poised for partnership as ChatGPT adds in-chat shoppinghttps://www.testingcatalog.com/openai-and-shopify-poised-for-partnership-as-chatgpt-adds-in-chat-shopping/Walmart makes nationwide delivery changehttps://www.al.com/news/2025/04/walmart-makes-nationwide-delivery-change.htmlAmazon 2025 Force for Good application is open!https://sell.amazon.com/blog/force-for-goodMaximize Impact with Amazon DSP bid adjustmentshttps://advertising.amazon.com/en-us/resources/whats-new/maximize-impact-with-amazon-dsp-bid-adjustments/Cargo freight forwarding services made easy with Amazon Freighthttps://www.aboutamazon.eu/news/transportation/cargo-freight-forwarding-services-made-easy-with-amazon-freightLastly, we deep dive into tools that could redefine your selling strategy. Meet the Influencer Finder, a groundbreaking feature for Helium 10 users, simplifying how sellers can discover and collaborate with influencers. Plus, Helium 10's historical Cerebro tool is empowering sellers to mine past keyword data, uncovering trends that can inform future product launches and optimizations. This episode is packed with actionable strategies that are bound to sharpen your competitive edge in the ever-evolving e-commerce landscape. Don't miss these essential insights to stay ahead and seize new opportunities!
In this episode of the Weekly Buzz by Helium 10, Bradley covers:
00:49 - Tariffs Trigger Prices03:07 - Amazon Absorbs Tariffs05:13 - Forced Seller Discounts06:58 - TikTok Sales Slide08:40- Chatbot Becomes Store10:40 - Faster Walmart Delivery11:50 - Get Featured on Amazon12:51 - Smarter Ad Bidding14:02 - Freight Goes Global14:50 - Helium 10 New Feature Alerts21:01 - Strategy of the Week: Cerebro Historical Trends
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#658 - Amazon Launch Without PPC or AI?
19 Apr· Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
Discover a powerful, rarely used strategy to gain customer insights for product launches—no PPC, no need to look at reviews, and possibly more effective than AI tool insights.
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos
Join us for an enlightening episode where we sit down with the extraordinary Izabela Hamilton of Rank Bell. Izabela shares her unique approach to gaining valuable customer insights without relying on PPC or traditional reviews. She opens up about her personal journey over the past couple of years, highlighting the importance of taking time off to focus on personal growth and wellness. This candid conversation emphasizes the significance of listening to our bodies and the universe, recognizing when to step back to recharge and come back stronger.
Listen in as we explore the shifting landscape of Amazon's product ranking, focusing on authentic and customer-centric strategies. Izabela and Bradley discuss how brands are moving away from manipulated tactics and embracing the power of understanding shopper perspectives. With Helium 10 and RankBell, brands can now predict customer preferences more accurately and ensure their products earn their spot on page one. The episode highlights the importance of aligning products with customer needs and how a holistic approach to ranking can lead to significant revenue without heavy reliance on ads.
Lastly, we dive into the power of customer feedback in product improvement, illustrated by a client's journey in overcoming design challenges with an anti-aging red light mask. By conducting thorough pre-launch testing and addressing issues early, brands can ensure product success and customer satisfaction. We also explore strategies for creating compelling Amazon listings and the unique opportunities for new brands to compete with established ones in the evolving online shopping landscape. Don't miss this episode packed with insights on adapting to changes, leveraging AI tools, and proactively meeting customer needs for long-term success.
In episode 658 of the Serious Sellers Podcast, Bradley and Izabela discuss:
00:00 - Customer Insights Without Reviews or PPC07:00 - Customer-Centric Ranking Strategies for Amazon12:23 - Brand Optimization and Marketing Strategies15:22 - Customer Feedback for Product Improvement18:27 - Product Testing and Feedback Loop22:30 - Customer-Centric Approach in Entrepreneurship23:25 - RankBell Client's Amazon Success Story25:14 - Amazon's Future in Search and Advertising30:20 - Audit Your Listings for Longevity34:46 - Customer Feedback and Competitor Insights
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#657 – Amazon Vine Hack Killed? & Massive Tariff Repercussions | Weekly Buzz 4/16/25
16 Apr· Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
A popular Amazon Vine hack was just killed by Amazon. Tariffs are causing lots of changes on most E-commerce marketplaces, a special workshop for Amazon Search Query Performance. These buzzing stories and more on this episode!
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos
We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.Clarification of Amazon Vine review policyhttps://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHU1NZVlVHVEhDUTZYR01LReport: Amazon Cancels Orders From ‘Multiple Vendors’ After Tariffs Announcementhttps://www.pymnts.com/amazon/2025/amazon-cancels-orders-from-multiple-vendors-after-tariffs-announcement/Shein and Temu Face Massive Roadblock With New Package Dutieshttps://www.pymnts.com/news/retail/2025/shein-and-temu-face-massive-roadblock-with-new-package-duties/Temu pulls its U.S. Google Shopping adshttps://searchengineland.com/temu-pulls-us-google-shopping-ads-454260TikTok Shop flags US risks, promotes EU market as Trump triples tariffs on small parcelshttps://www.scmp.com/tech/tech-trends/article/3305864/tiktok-shop-flags-us-risks-promotes-eu-market-trump-triples-tariffs-small-parcelsAmazon launches inbound-only LTL servicehttps://www.freightwaves.com/news/amazon-launches-inbound-only-ltl-serviceSponsored Display updates all existing campaign to optimize for Conversion opportunitieshttps://advertising.amazon.com/en-us/resources/whats-new/sponsored-display-reach-and-page-visit-campaign/The most valuable datapoint that Amazon has ever given sellers is their Search Query Performance reports! Join Bradley + Destaney Monday at 11AM for a workshop to learn about how this data can grow your business.h10.me/sqptrainingWe wrap up with exciting updates from Helium 10, featuring new tools and features like the translation feature in X-Ray Keywords and a Helium 10 widget for bestseller pages. Listen in as we provide actionable strategies for sellers to optimize their Amazon presence using Helium 10's latest offerings, including understanding the crucial difference between indexing and ranking.
In this episode of the Weekly Buzz by Helium 10, Bradley covers:
01:01 - Amazon Vine Hack Dead?04:35 - Amazon Tariff Repercussions06:46 - Temu/Shein Tariff Repercussions10:56 - TikTok Tariff Repercussions13:02 - Amazon LTL Freight14:56 - Sponsored Display Update15:45 - SQP Workshop - h10.me/sqptraining17:16 - Helium 10 New Feature Alerts20:05 - Strategy of the Week: Index Checker
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#656 - How to Rank Faster with Amazon PPC
12 Apr· Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
In this episode, we've got two expert guests on our TACoS Tuesday advertising show. We're going to talk a lot about how to rank when you're launching with PPC and some advanced forms of advertising, such as sponsor display.
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos
Join us for an insightful episode featuring Marcel Marculescu, the CEO of IntelliRank. From his early days in Romania crafting browser-based games to becoming a cornerstone in the Amazon selling community, Marcel’s journey is a testament to his entrepreneurial spirit. We unpack his expertise in Amazon ranking and advertising, examining the evolution of strategies for product launches and the importance of a harmonious blend of organic methods and PPC advertising.
Our conversation ventures into the world of Amazon keywords, where Marcel sheds light on the power of targeting long-tail keywords. We explore how user-generated content, like reviews and Amazon Posts, can amplify product visibility — especially crucial during the initial stages of a product's life. Marcel also emphasizes the significance of testing product listings through Amazon experiments, providing a fresh perspective on customer insights versus personal biases. The essence of community comes to life as we discuss Amazing Days in Bulgaria, fostering a vibrant network for Amazon sellers in the region.
In the realm of advertising, we have Vincenzo Toscano, CEO of Ecomcy live in the Amazon Ads booth in Prosper Show to share advanced techniques for harnessing Amazon's Sponsored Display ads and audience targeting. We discuss isolating campaigns to refine bidding strategies, and an innovative approach using Helium 10’s Black Box tool to focus on complementary products. The episode wraps up with the undeniable value of seller networking and community events like Amazon Accelerate, highlighting how these connections fuel both personal and professional growth in the ever-evolving e-commerce landscape.
In episode 656 of the Serious Sellers Podcast, Bradley, Marcel, and Vincenzo discuss:
00:30 - Amazon Advertising Strategies for Ranking04:08 - Romanians Dominating Ranking Companies08:18 - Amazon PPC for New Products11:55 - Optimizing Amazon Keywords and Strategies12:40 - Leveraging Amazon Post for Visibility18:51 - Europe Event Travel Opportunity22:28 - Amazon Advertising Strategies Beyond Basics27:16 - Maximizing Amazon Advertising With Basket Analysis32:32 - Global Amazon Advertising Strategy Insights34:05 - Helium 10 Ads Strategy and Growth36:42 - Global Marketplace Advertising Strategies 41:04 - Amazon Seller Networking Value
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#655 – 104% TARIFFS??!! and Amazon "Buy For ME" AI | Weekly Buzz 4/9/25
9 Apr· Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
Trump just imposed a 104% tariff on Chinese imports. The de minimis loophole will officially close next month, and Amazon quietly rolled out a beta feature that lets its AI shop off of Amazon using your account. This and more buzzing news are on this week's episode!
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos
We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.Trump officially raises retaliatory tariffs against China – including 90% fee on cheap goods from US adversaryhttps://nypost.com/2025/04/08/us-news/trump-officially-raises-retaliatory-tariffs-against-china/The LATEST UPDATE is just hours after the 104% tariffs took effect and this video was filmed. President Trump announced a surprise three-month (90-day) pause on all reciprocal tariffs—except those on China, which have now increased to 125%. While global markets are surging on the news, note that the harsher penalties on Chinese imports remain in full force. We recommend sellers keep a close, watchful eye as news develops.Trump's 'reciprocal' tariffs plan kicks in; China vows again to impose countermeasureshttps://www.cnbc.com/2025/04/08/trump-tariffs-live-updates-stock-market-china.htmlAmazon’s new 'Buy for Me' feature helps customers find and buy products from other brands’ siteshttps://www.aboutamazon.com/news/retail/amazon-shopping-app-buy-for-me-brandsAmazon is already changing its ultra-cheap Temu copycathttps://www.theverge.com/news/645465/amazon-haul-temu-ultra-cheap-tariffs-trumpWalmart+ Goes All-In With Week of Exclusive Member Benefit Savings for Walmart+ Weekhttps://corporate.walmart.com/news/2025/04/08/walmart-plus-goes-all-in-with-week-of-exclusive-member-benefit-saving-for-walmart-plus-weekTemu partners with DHL for local-to-local in Europehttps://ecommercenews.eu/temu-partners-with-dhl-for-local-to-local-in-europe/TikTok bidders pile up as deadline looms with Amazon, OnlyFans founder in mixhttps://www.reuters.com/markets/deals/amazon-has-bid-buy-tiktok-new-york-times-reports-2025-04-02/Save the date for Amazon Accelerate, September 16–18https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUTlBOUJXUEhHQTlQWENEBest Buy launches creator platform with shoppable storefrontshttps://chainstoreage.com/best-buy-launches-creator-platform-shoppable-storefrontsHelium 10 just released a powerful new feature for influencers using the Chrome extension. By navigating to your Orders page and selecting the Influencers tab, you’ll see a history scanner that breaks down all your past purchases, showing which listings include your videos—categorized by top, bottom, both, or none. It also displays key performance metrics like onsite/offsite commissions, 30-day revenue, and carousel saturation, helping you track what’s working without leaving the page.Helium 10’s Cerebro is the only reverse ASIN tool that shows all seven pages of Amazon search results—covering all 306 organic and 110 sponsored positions—so you never miss keyword shifts due to Amazon’s search shuffle. In addition to comprehensive keyword tracking, Cerebro uniquely reveals where a product appears in sponsored brand ads, video ads, and Amazon-specific widgets like “Amazon’s Choice,” giving sellers unmatched insight for competitive targeting. Join us for insights on these pivotal developments shaping the future of trade and e-commerce.
In this episode of the Weekly Buzz by Helium 10, Shivali covers:
00:48 - 104% TARIFFS?02:40 - Loophole Slammed Shut05:31 - Amazon’s Buy For Me AI08:57 - Haul Gets a Makeover10:41 - Walmart+ Week Returns12:29 - Temu Eyes Europe13:39 - Amazon Wants TikTok?15:26 - Accelerate 2025 Confirmed16:44 - Best Buy Goes Creator18:09 - Helium 10 New Feature Alerts20:13 - Strategy of the Week
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#654 - Sourcing & Tariff Tips for Amazon Sellers
5 Apr· Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
Kian Golzari returns for a record 6th time on SSP to share sourcing tips, tariff strategies for 2025, Canton Fair insights, & stories of custom iPhones for Real Madrid stars!
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos
World-renowned expert Kian Golzari makes history with his sixth appearance on our show, bringing unparalleled insights into the world of product sourcing and development. Discover his journey of delivering custom gold iPhones to Real Madrid's soccer icons, and explore innovative strategies to navigate the tariffs landscape in 2025. Kian offers a rare glimpse into the Canton Fair's pivotal role in global supply chains and extends a special opportunity for our listeners to connect with his personal sourcing agent in China, alongside a complimentary one-on-one call with him.
Listeners are in for a treat as we explore the importance of self-care amid the entrepreneurial hustle. Kian shares his commitment to fitness through cold baths and workouts. We dive into the world of functional strength and endurance with events like Hyrox and embark on travel tales from the scenic landscapes of Wales to the cultural vibrancy of Scotland.Navigating the complexities of global sourcing and evolving tariffs becomes a breeze with our comprehensive guide, spotlighting platforms like Alibaba and the strategic "China plus one" approach. Kian shares his wisdom on building strong supplier relationships and leveraging the Canton Fair for direct connections with industry leaders. Embrace the future of product development as we discuss the role of AI, while reminding listeners of the irreplaceable value of human judgment in selecting the right factories. This episode promises a wealth of knowledge and inspiration for anyone in the e-commerce landscape.
In episode 654 of the Serious Sellers Podcast, Bradley and Kian discuss:
00:00 - Expert on Product Sourcing and Development01:56 - Connections With Global Superstars in Sports06:01 - Discussing Hobbies, Travel, and Tariffs16:35 - Navigating Global Sourcing and Tariffs19:34 - Strategies for Beating Tariffs in 202520:45 - Navigating Canton Fair and Sourcing Strategies24:09 - Traveling to China on a Budget26:32 - Product Sourcing with AI Innovation31:15 - Issues and Innovations in Product Development32:30 - Amazon Conference, Summit Collaboration, Sourcing
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Weekly Buzz 4/4/25: Big Tariff Trouble?!
4 Apr· Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
The new tariffs announced this week have Amazon sellers up in arms. In this episode, Bradley will show you some numbers on why it might not be as bad as you think and things that you can do to keep your profitability and avoid issues on Amazon.
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos
We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.Can a new set of tariffs reshape the landscape for Amazon sellers, potentially leveling the playing field and offering unexpected opportunities? Join us as we explore this complex and rapidly evolving situation, where countries like China, the EU, and Vietnam are hit with varying rates, and the de minimis loophole is no more. As sellers grapple with these changes, we highlight the need for strategic approaches to maintain profitability, such as re-evaluating HS codes and collaborating closely with suppliers and freight forwarders. Listen in to hear insights from our community, who are finding ways to stay resilient amidst the upheaval.
Let’s break down how these tariffs are impacting product pricing and profit margins, using real-world scenarios to illuminate the path forward. From a $10 item to a $25 item, we reveal the calculations needed to keep your business thriving despite increased production costs. The message is one of optimism and adaptability—while the road may be bumpy, it’s not the end. Embrace this opportunity to reflect, adjust, and strategize, ensuring your business not only survives but thrives in these challenging economic times. Tune in and become part of our community navigating this journey together.
In this episode of the Weekly Buzz by Helium 10, Bradley covers:
00:00 - New Tariffs' Impact on Amazon and E-commerce Sellers04:36 - Navigating Tariffs as Amazon Sellers08:07 - Navigating Tariff Impact on Profitability12:48 - Maximizing Cost Savings in International Trade19:51 - Global Tariff Impact and Adaptation
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# 653 – New AI Amazon Search, Prime Day Deals Details, and AI Images for E-commerce Sellers | Weekly Buzz 4/2/25
2 Apr· Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
This week on The Weekly Buzz: Amazon's new AI helps shoppers find products by interest, Prime Day deal details revealed, and how AI images are reshaping e-commerce.
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos
We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.Amazon’s AI-powered ‘Interests’ feature automatically finds new products that match your passions and hobbieshttps://www.aboutamazon.com/news/retail/artificial-intelligence-amazon-features-interestGet ready for Prime Day: Deal scheduling is now open for our longest US Prime Day event everhttps://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUDNTNVRVU05QWUJITUJNWalmart Seller Summit 2025https://www.walmartmarketplacesellersummit.com/event/adb13902-f010-48fe-96c0-64f9d165dba5/welcome
Drive business-to-business growth with new Business Price action panelhttps://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWFpCWVRQSkJIRU5ERlk1Major Temu move announced for millions of Australian businesses from todayhttps://au.finance.yahoo.com/news/major-temu-move-announced-for-millions-of-australian-businesses-from-today-211318441.htmlThen, we explore the latest updates from Helium 10, with Shivali Patel introducing four new feature alerts. The search query analyzer now supports multiple marketplaces and offers the ability to save filter presets for efficient business management. Integration with Helium 10 Ads allows for enhanced PPC metrics visibility. Lastly, the product launchpad tool is enhanced with adjustable rules, enabling users to tailor the tool to better fit their business strategies and preferences.
This week's strategy highlights Helium 10's new Search Query Analyzer tool, which simplifies filtering and analyzing Amazon search query data. Unlike Seller Central, this tool allows users to compare multiple products, track high-converting keywords, and assess conversion rates against market averages. Additionally, Bradley Sutton will be speaking at two upcoming conferences: Amazon Business Know-How in Warsaw, Poland (April 24-25) and Amazing Days Summit in Sofia, Bulgaria (April 25).
In this episode of the Weekly Buzz by Helium 10, Carrie covers:
00:54 - Amazon's AI Interest Feature02:54 - Schedule Prime Day Deals Now06:00 - Walmart Seller Summit 202506:56 - AI Images09:20 - New B2B Price Panel10:36 - Temu Open to Australian Sellers11:03 - Helium 10 New Feature Alerts16:04 - Strategy Of The Week: Search Query Analyzer Data Imports
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#652 - Strategies from 10 E-Commerce Pros!
29 Mär· Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
Live from the Prosper Show! Get top strategies, tips, and discover a marketplace you never considered selling on. Tune in for expert insights and game-changing advice!
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos
Join us as we bring you a special podcast recording from the Prosper Show in Las Vegas, where we sit down with multiple guests starting with Michael Shaffa, an accomplished Amazon seller who has transformed his company's e-commerce strategy. Michael shares his journey from selling only a few units per month to achieving $1.2 million in annual sales. Learn how his team harnessed tools like Helium 10 and strategies such as keyword indexing and the Maldives Honeymoon launch strategy to find success. Michael's story underscores the significance of understanding your target market and adapting your strategies, shifting focus from a general audience to a specialized niche, and leveraging graphic design to create engaging authentic content.
We also explore the role of AI in revolutionizing various aspects of Amazon selling with Kevin King. Discover how AI agents transform customer service, PPC, and product sourcing, potentially automating significant portions of an Amazon seller's business. As the industry evolves, these technologies promise significant advancements. Additionally, the episode touches on the psychology of marketing and its impact on sales strategies.At the Prosper Show, we spoke with Vivian Sun, head of business development at Shein Marketplace, about their expanding platform. While Shein is widely known as a D2C fashion brand, it has been developing a marketplace over the past two years, inviting local sellers to offer products beyond clothing. Shein Marketplace now supports a wide range of categories, including beauty, home goods, electronics, and even food and supplements. With a flat 10% fees and flexible fulfillment options, including self-shipping and Amazon MCF, sellers have multiple ways to operate. Interested sellers can sign up through the Shein Marketplace website or connect with Vivian (Wenjia Sun) and her team via LinkedIn.Finally, we explore effective bidding strategies and the importance of brand awareness in advertising campaigns. With insights from industry veterans, including Bojan Gajic, former CEO and CTO of Helium 10 and now CEO at Avask. You'll learn the benefits of low bids and branding campaigns. The episode also introduces an upcoming initiative called "Expansion Ticket," designed to guide sellers in expanding their businesses internationally. As we navigate these strategies and innovations, we emphasize the importance of leveraging expertise and existing knowledge to grow in the competitive e-commerce landscape.
In episode 652 of the Serious Sellers Podcast, Bradley and his guests discuss:
00:00 - Amazon Seller Strategies at Prosper Show05:53 - Smart Showdown06:27 - AI Agents and Shein Marketplace Expansion17:28 - Amazon Success Strategies With Lem Turner17:59 - Amazon Brand Strategies and Advertising Success25:28 - Amazon Expansion Strategies for Growth30:35 - Amazon Seller Success Story35:35 - Keyword Research and UGC Impact
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#651 – ANOTHER Amazon Fee Increase? and Big Spring Sale Live | Weekly Buzz 3/25/25
25 Mär· Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
Amazon is raising fees again. The Amazon big spring sale is now live. These buzzing stories and more on today's episode!
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos
We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.Amazon is making it easier to try using deals and coupons to create additional demand for your productshttps://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHM0EyTUgyRjQ1S1lZRzY2Amazon’s Big Spring Sale 2025 starts March 25https://www.aboutamazon.com/news/retail/amazon-big-spring-sale-2025AI startup Perplexity confirms interest to buy TikTokhttps://techxplore.com/news/2025-03-ai-startup-perplexity-buy-tiktok.html
Catch Bradley Sutton at the Prosper Show!https://www.linkedin.com/posts/h10bradley_see-you-guys-at-prosper-this-week-here-activity-7310218411182026752-m4Al?For our new feature alerts, Helium 10 has introduced two highly requested features in Blackbox. The first caters to wholesale and arbitrage sellers, allowing them to search products using UPC, EAN, or GTIN codes, even by uploading bulk lists of 200–300+ identifiers. This streamlines the process of evaluating wholesale opportunities by quickly identifying which products are on Amazon and their estimated sales. The second feature is designed for Amazon influencers, enabling them to find high-ROI products for video content. By switching to “Influencer Mode,” users can filter products by category, price range, reviews, and the number of videos in the carousel, helping them identify listings where they have a strong chance of earning commissions.
Lastly, our strategy of the week features Helium 10’s Keyword Sales Estimate feature, which goes beyond search volume to show the actual sales estimates a keyword generates. This helps sellers prioritize high-converting keywords instead of just high-traffic ones, ultimately improving ad efficiency and product targeting. For instance, while two keywords may have similar search volumes, one might convert at a much higher rate due to buyer intent. This level of insight, exclusive to Helium 10, ensures sellers focus on terms that drive actual sales. If you’re headed to the Prosper Show in Las Vegas, don't miss out on the chance to meet us and share your story—there might even be a spot for you on the Serious Sellers Podcast!
In this episode of the Weekly Buzz by Helium 10, Bradley covers:
00:38 - Coupons/Deals Skyrocket?17:25 - Big Spring Sale18:31 - TikTok Buyer?19:31 - Prosper Show20:22 - Helium 10 New Feature Alerts24:24 - Strategy of the week: Keyword Sales Estimates
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#650 - Launching New Products with Amazon Ads
22 Mär· Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
Ready to launch your Amazon product? In this episode, we discuss the essentials of optimizing your listings and the best ad strategies for driving more sales immediately.
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos
Join us in our monthly TACoS Tuesday episode, as we explore the essentials of launching Amazon products, featuring expert insights from Destaney Wishon. We start by discussing how to make your product retail-ready, emphasizing the importance of indexing your listing for the right keywords to drive sales. From match types and targeting to effective keyword research methods often overlooked by sellers, we cover fundamental Amazon advertising strategies for 2025. With Destaney's extensive expertise in Amazon PPC and Bradley Sutton’s experience launching over 600 products, they provide valuable guidance for both new and seasoned Amazon sellers.
Listen in as they navigate the ever-changing landscape of Amazon advertising. They recount the evolution of strategies from two-step URLs and giveaways to modern methods that are currently non-compliant with Amazon's TOS. By sharing Bradley’s recent success story of achieving top keyword rankings within three weeks, they provide practical insights into adapting to market dynamics while leveraging core strategies for sustained success. They also focused on optimizing keywords for seasonal products, using mason jars as an example to illustrate the need for specificity in targeting audiences and identifying seasonal trends and opportunity keywords.
Finally, let’s tackle the art of optimizing Amazon PPC strategies, focusing on understanding customer feedback and incorporating emotional touchpoints into product listings. They discuss bid management strategies, the importance of balancing profitability and scalability, and how successful bidding can enhance organic ranking. Additionally, they cover the significance of tailoring marketing strategies to fit specific product niches and maintaining brand loyalty amidst the shift from organic to paid search on Amazon. Throughout the episode, we aim to equip you with actionable insights and strategies to boost your product's visibility and success on Amazon.
In episode 650 of the Serious Sellers Podcast, Bradley and Destaney discuss:
00:02 - Amazon Advertising Launch Strategies Workshop01:22 - Navigating Amazon's Ever-Changing Advertising Landscape10:08 - Optimizing Keywords for Seasonal Products13:12 - Keyword Research Using Helium 1018:41 - Optimizing Amazon Advertising Strategy24:49 - Importance of Keyword Research in Advertising26:52 - Effective Bid Management for Targeting Types28:50 - Finding Balance in Amazon Bid Management35:37 - Bid Management for Sales and ACoS38:23 - Mastering Amazon Bidding Strategy45:41 - Discussion on Algorithmic Love and Relaunch
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