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In this episode, Tiffany-Ann Bottcher sits down with advertising analytics expert Jeff Greenfield to discuss the evolving world of digital marketing. Jeff, founder of Provalytics, brings decades of experience in analytics and shares insights on why impressions might matter more than clicks and how understanding incrementality can lead to smarter ad spending. If you're a business owner looking to make every advertising dollar count, this episode is packed with practical advice for you.
Episode Summary
This episode explores essential digital marketing strategies for business owners, from the importance of impressions and incremental value to the common pitfalls of focusing solely on click-throughs. Jeff explains why many businesses misunderstand ad performance and provides a roadmap to optimize your advertising investments.
Key Insights
Focus on Impressions: Jeff explains why tracking impressions (eyeballs) is crucial for measuring the effectiveness of ads and growing brand awareness.Understanding Incrementality: Learn how to identify which ads bring in truly new customers versus those that capture leads you might have acquired anyway.Data-Driven Budgeting: Discover how setting up a simple Google Sheet can help you track delayed conversions and avoid cutting campaigns prematurely.The Red Bull Example: See how branding-focused companies like Red Bull succeed by creating emotional connections with audiences without focusing on direct clicks.Future of Digital Advertising: Jeff shares insights on emerging digital trends, including the growth of connected TV (CTV) and privacy-driven shifts that impact advertising.Self-Discovery Tips for Business Owners
Track Impressions: Jeff advises adding an "Impressions" column to your ad reports for a clearer picture of ad reach.Delay Conversions: Track conversion timeframes to understand which ads impact long-term sales.Educate Yourself: Invest in courses or certifications to understand todayâs rapidly changing ad landscape. Jeff offers a free attribution certification on his site to help business owners stay informed.Creators & Guests
Tiffany-Ann Bottcher - Host Jeff Greenfield - Guest
Click here to watch a video of this episode.About the Host
Tiffany-Ann Bottcher, a seasoned business strategist, podcast host, and agency founder, combines a passion for data-driven decisions with a genuine focus on helping entrepreneurs grow their businesses. Her approach to digital business blends strategy and connection, making her a valuable resource for today's leaders.
Connect with Tiffany-Ann:
YouTube
TikTok
WebsiteAbout the Guest
Jeff Greenfield is a recognized leader in advertising analytics and the founder of Provalytics, a company that focuses on actionable marketing insights for brands. With expertise across traditional and digital media, Jeffâs data-driven approach helps businesses optimize their ad spend and maximize returns.
Website: Provalytics.com
LinkedIn: Jeff GreenfieldFinal Takeaway
Success in digital advertising isnât just about the clicks â itâs about building brand awareness, reaching the right audience, and using data to drive decisions. Tune in as Jeff Greenfield shares valuable guidance on maximizing your ad budget and achieving real results.
Time Stamps
0:13 - Introduction to the Podcast and Topic Overview
0:24 - Welcoming Jeff Greenfield, Analytics Expert
1:12 - Jeffâs Journey into Analytics and Marketing
2:58 - Defining Incrementality and Why It Matters
5:00 - Impressions vs. Clicks: Whatâs More Valuable?
7:35 - Common Mistakes in Digital Advertising
9:40 - Red Bull's Brand-First Marketing Strategy
12:15 - Budgeting for Effective Advertising
15:28 - How Privacy Changes Impact Advertising
18:03 - Steps to Improve Ad Tracking and Measurement
22:58 - Simple Actions Business Owners Can Take
25:30 - Why Continuous Education Matters in Advertising
29:30 - Conclusion and Call to Action -
In this episode, Tiffany-Ann tackles the nuanced topic of boundaries in business, specifically how they evolve as your business scales. Many business owners face the struggle of setting, maintaining, and eventually clawing back boundaries they've set too loosely at the start. Tiffany-Ann shares her own experiences with managing boundaries, from keeping work within set hours to dealing with client communications that can seep into personal time. She explains why establishing and respecting boundaries from the outset is critical, and how compromising these boundaries often leads to resentmentâsomething only you, the business owner, are truly responsible for.
Through candid stories, Tiffany-Ann talks about her early days of feeling obligated to be available 24/7, including a stressful payroll processing incident from a hospital hallway. She reflects on how such experiences shaped her view of what she is willing to do for work and the value of intentionally settingâand sticking toâboundaries that align with your growth. Whether you're in the early stages of your business or scaling to new heights, this episode is full of practical wisdom on staying true to your vision without compromising your personal well-being.
Key Insights:
Boundaries are a reflection of what you are willing to do for money. Itâs important to know your own limits and communicate them effectively.Itâs far easier to start off with strict boundaries than to try and claw them back later, especially when it comes to personal phone numbers and working hours.The stories we tell ourselves about what we "must" do can lead us to overextend, but itâs entirely up to us to decide if these actions align with our long-term vision.Automation tools and structured systems, like CRMs, can be great assets for setting boundaries while maintaining customer satisfaction.Bitterness often arises from broken boundaries. Learning to stick to your limits is key to maintaining a healthy business-owner mindset.Click here to watch a video of this episode.
Tiffany-Ann Bottcher - Host
Creators & GuestsTimestamps:
(00:01:05) â The challenge of "clawing back" boundaries as your business grows.(00:02:30) â Examples of unsustainable practices, like overly tight payroll timelines.(00:05:10) â What a boundary really meansâdeciding what youâre willing to do for money.(00:09:30) â Boundaries should change as you evolve, not as a result of giving up.(00:10:59) â The difficulties of clawing back a personal phone number once given to clients.(00:12:20) â A real-life example of a boundary lapse that led to unexpected resentment.(00:14:06) â Set systems to maintain your boundaries, such as autoresponders and structured work hours.(00:19:22) â The importance of upselling additional services to manage client expectations while maintaining boundaries.(00:19:59) â How bitterness can cloud business decisions and how to keep emotions separate from practical choices.(00:25:24) â The myth of the five-hour workweek: how clawing back commitments often feels counterproductive.(00:26:51) â Boundaries evolve with your business, and what works for a startup may no longer serve you as you grow.Engage with Us: Don't forget to subscribe and leave a review to help more listeners find us! Engage with us on social media to continue the conversation on setting effective business boundaries.
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In this episode Tiffany Ann Bottcher sits down with email deliverability expert Matt Ratliff to explore the evolving landscape of email marketing in 2024. Matt, founder of Funnel Techie and a tech industry veteran with over 18 years of experience, shares his wealth of knowledge on how businesses can maintain email effectiveness while protecting domain health. With insights on the latest compliance requirements and technical strategies, this episode is a must-listen for business owners looking to ensure their emails land in the inbox.
Episode Summary
This episode dives into the essential strategies for maximizing email deliverability in 2024. Matt explains the importance of domain reputation, how subdomains can shield main domains, and why understanding engagement metrics is crucial for email success.
Key Insights
Stay Compliant: Matt shares recent updates from email providers like Google and Yahoo, explaining how compliance impacts email deliverability.Utilize Subdomains: Protect your main domain by using subdomains for marketing emails, a critical step to safeguard reputation.Monitor Domain Health: Key metrics like open rates and click-through rates are vital to maintaining a strong domain reputation.Take a Gradual Approach: When onboarding a new email list, Matt emphasizes the importance of starting slowly to build a positive domain reputation.Engage Effectively: Matt suggests ways to boost email engagement, from relevant subject lines to segmenting lists for more targeted communication.Avoid Common Pitfalls: Learn why certain links, like Bit.ly, can harm deliverability and how branded links can provide greater control.Self-Discovery Tips for Business Owners
Matt recommends identifying high-engagement contacts and re-engaging with them to strengthen domain health from day one.For new domains or re-engaging cold lists, Matt advises a step-by-step approach to avoid reputation issues.About the Host
Tiffany-Ann Bottcher is a skilled business strategist, podcast host, and mother who offers fresh insights into digital business and leadership. She combines strategy with genuine connections, making her approach valuable for entrepreneurs and leaders alike.
Connect with Tiffany-Ann:
YouTube: Tiffany-Ann BottcherTikTok: @ta_bottcherWebsite: tiffanyannbottcher.comAbout the Guest
Matt Ratliff, founder of Funnel Techie, is an 18-year veteran in the tech industry with deep expertise in email deliverability and network engineering. With a comprehensive understanding of email compliance and domain management, Matt has become a trusted expert for business owners seeking to enhance email engagement and safeguard their domain reputation.Connect with Matt:
Website: Funnel TechieYoutube: Funnel TechieFinal Takeaway
Email marketing in 2024 requires more than great content; it demands a proactive approach to domain health and compliance. Listen in as Matt Ratliff provides essential guidance to help your emails reach their audience and keep your domain reputation strong.
Creators & Guests
Tiffany-Ann Bottcher - Host Matt Ratliff - Guest
Click here to watch a video of this episode.
00:13:41 - Introduction to Inbox IQ Tool for Email Stats00:14:08 - Building an Email Engagement System
00:15:11 - Automation for Onboarding SaaS Clients
00:16:23 - Address Concerns About Email Frequency and Domain Health
00:17:41 - Importance of Monitoring Email Metrics
00:18:58 - The Significance of List Segmentation and Engagement
00:19:25 - Understanding Segmentation in Email Marketing
00:20:16 - The Importance of Organized Email Sequences
00:20:25 - Becoming an Automation Engineer for Effective Campaigns
00:20:57 - Visualizing Automation Workflows with a Whiteboard
00:21:42 - Mapping Customer Journeys for Better Engagement
00:22:24 - The Role of Customer Choices in Email Engagement
00:23:18 - Measuring Email Engagement Beyond Purchases
00:24:43 - The Weight of Spam Complaints and Chargebacks
00:25:28 - The Etiquette of Email Engagement as a Business Owner
00:26:30 - Lessons Learned from Cold Email Strategies
00:27:54 - Challenges with Cold Email and SMTP Providers
00:28:20 - Understanding Email Provider Audits
00:28:51 - Importance of IP Health for Email Deliverability
00:29:21 - Challenges of Cold Email Strategies
00:29:51 - Future of Cold Messaging
00:30:27 - Building an Email List: Common Pitfalls
00:31:03 - Starting with an Opt-In Page
00:31:51 - Craft Your First Email: Tips for Success
00:32:34 - The Importance of Starting Email Campaigns
00:33:42 - Aesthetics vs. Functionality in Email Design
00:34:09 - HTML Emails vs. Plain Text Emails: What Works?
00:35:48 - Link Quality in Emails: Best Practices
00:36:53 - Understanding Branded Links vs. Non-Branded Links
00:37:35 - Understanding Email Tracking and Subdomains
00:38:10 - The Importance of Using Subdomains for Email
00:38:31 - Setting Up Transactional Email Domains
00:39:02 - Marketing Subdomains Explained
00:39:20 - Risks of Using Root Domains for Email
00:39:54 - Benefits of Segregating Email Flows
00:40:43 - Key Recommendations for Business Owners
00:41:05 - Importance of DNS Records and Email Authentication
00:42:20 - Gradual Email Sending Strategy for New Domains
00:44:06 - Engaging Past Contacts for Better Deliverability
00:44:47 - How to Connect with Matt for Email Services
00:45:55 - Conclusion and Final Thoughts on Email Compliance
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As we enter the final quarter of 2024, Tiffany-Ann dives into the critical strategies business owners need to implement to close the year on a high note. In this episode, she explores the importance of tightening operations, focusing on key metrics, and staying organized in the hectic lead-up to the holiday season. From managing finances to planning for client gifts and holiday hours, Tiffany-Ann covers it all, with her signature mix of practical advice and engaging stories. Whether you're looking to boost your Q4 performance or lay the groundwork for a successful 2025, this episode has you covered.
Key Insights
Establishing structured financial processes is crucial for avoiding cash flow issues.Timely invoicing is essential, especially during the holiday season, to maintain cash flow.Starting budget preparation for the new year now can lead to better financial readiness.Thoughtful client gifts and early planning for employee bonuses can strengthen relationships and morale.Engaging with accountants early for tax planning can maximize profit retention and avoid last-minute scrambles.Accountability in business is vital; participation leads to better outcomes.Creators & Guests
Tiffany-Ann Bottcher - Host
Click here to watch a video of this episode.
(00:10:40) - Discusses the challenges of the fall season and the importance of strategic planning.(00:11:06) - Emphasizes the need to focus on metrics and budget for 2024 to achieve goals.
(00:11:44) - Questions whether current goals are too attainable and the importance of accountability.
(00:12:10) - Reflects on the freedom and responsibility of being a business owner.
(00:12:37) - Highlights the importance of self-accountability in business success.
(00:13:14) - Draws parallels between civic engagement and business accountability.
(00:14:00) - Encourages reflection on personal achievements and accountability as the year ends.
(00:14:46) - Stresses the importance of preparing a budget for the upcoming year.
(00:15:31) - Discusses the need for timely financial planning and closing monthly accounts.
(00:15:57) - Introduces the topic of planning client gifts and their significance.
(00:16:29) - Advises on creating memorable client gifts that stand out from the usual options.
(00:16:54) - Discusses the importance of thoughtful gifts over generic branded items.
(00:17:40) - Questions the effectiveness of promotional items as gifts.
(00:18:07) - Considers alternative ways to show client appreciation, such as holiday cards.
(00:18:31) - Warns about the timing of sending holiday cards to ensure they are received in time.
(00:19:10) - Encourages updating business profiles with holiday hours ahead of time.
(00:19:22) - Discusses the importance of planning for vacation time and team availability during holidays.
(00:19:55) - Stresses the need for a leadership plan during busy holiday periods to ensure business continuity.
(00:20:29) - Discusses the importance of organization and planning for team holiday parties.
(00:20:50) - Reflects on the challenges of organizing holiday events as a company grows from five to nearly 100 employees.
(00:21:16) - Compares the costs and logistics of holiday celebrations for small versus large teams.
(00:21:37) - Considers employee interest in holiday parties and the importance of planning around busy schedules.
(00:22:05) - Shares thoughts on employee gifts versus bonuses, emphasizing the differences in approach for smaller organizations.
(00:22:35) - Discusses the timing and common pitfalls of issuing holiday bonuses at the end of the year.
(00:23:01) - Highlights the rush to give bonuses and the potential for mistakes in payroll processing.
(00:24:04) - Advises on the importance of proper planning for bonuses to avoid complications later.
(00:24:26) - Stresses the need to consider holiday timing and employee availability when planning celebrations.
(00:24:57) - Explores the impact of holiday seasons on business operations, regardless of personal beliefs about Christmas.
(00:25:31) - Emphasizes the significance of planning for tax season to maximize profits.
(00:26:38) - Shares a recent experience with a client regarding bookkeeping and tax preparation timelines.
(00:27:04) - Discusses the importance of having accurate starting balances for effective bookkeeping.
(00:27:46) - Comments on the increasing time required to complete year-end accounting tasks.
(00:28:20) - Describes the need for proactive tax planning and the missed opportunities when not prepared.
(00:29:27) - Advocates for monthly bookkeeping to stay informed about financial health and make timely decisions.
(00:30:18) - Urges listeners to engage with their accountants early to implement necessary changes before year-end.
(00:30:53) - Encourages communication with CPAs and bookkeepers to ensure financial strategies are in place.
(00:31:18) - Discusses the limitations of bookkeepers providing tax advice and emphasizes the importance of a comprehensive tax strategy that considers personal circumstances.
(00:32:00) - Explains the interconnectedness of various income sources and how a holistic approach can maximize profit retention.
(00:32:24) - Encourages listeners to evaluate their accountants, especially if they felt unsatisfied with past services, and highlights the importance of finding the right financial advisor.
(00:33:06) - Compares the relationship with accountants and banks to that of a long-term dentist, noting the difficulty in changing providers despite dissatisfaction.
(00:33:29) - Urges listeners to consider new accountants who can better serve their needs and help strategize for success.
(00:34:06) - Motivates listeners to reflect on their goals before the year ends and take actionable steps to achieve them.
(00:34:26) - Introduces the concept of the "entrepreneurship rabbit hole," where one decision leads to numerous questions, emphasizing the need for deeper exploration.
(00:34:59) - Shares insights on the meticulous process behind creating effective YouTube thumbnails, using Mr. Beast as an example of dedication to detail.
(00:35:20) - Discusses a recent conversation about content creation and the importance of balancing efficiency with achieving desired outcomes.
(00:36:57) - Describes a brainstorming session using Loom to evaluate different content presentation styles across platforms.
(00:38:51) ...
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In this episode, Tiffany-Ann Bottcher speaks with Greg Nutter, a sales expert in B2B sales strategy and business growth. Greg shares invaluable insights on mastering the sales process, scaling service-based businesses, and overcoming common challenges in sales management. Whether youâre a solopreneur or managing a team, this episode breaks down key strategies to help you take control of your sales process, boost revenue, and reduce the stress of relying on inconsistent sales outcomes.
Key Insights:
Sales Process Mastery: Developing structured sales processes is essential for growing any business.Scaling Challenges: Service-based businesses face unique challenges in scaling, particularly around processes and team management.Sales Leadership: Entrepreneurs need to understand the sales process, even when they arenât the ones doing the selling.B2B vs. B2C Sales: Recognizing the differences between selling to businesses and consumers can significantly impact your sales approach.Sales Coaching: Greg discusses the importance of sales coaching and why simply hiring a "hotshot" sales agent is rarely the answer.About The Host:
Tiffany-Ann Bottcher is an accomplished business strategist, podcast host, and founder of Bottcher.io. With a passion for helping businesses grow through smart, data-driven strategies, Tiffany-Ann brings a unique perspective to entrepreneurship and leadership.
Connect with Tiffany-Ann:
Tiktok: https://www.tiktok.com/@ta_bottcher
Website: https://www.bottcher.io
Podcast: https://podcast.servicebasedbusinesssociety.com
About The Guest:Greg Nutter is a seasoned sales expert with over 35 years of experience working with both large corporations and small businesses. As the author of P3 Selling: The Essentials of B2B Sales Success, Greg offers practical advice and processes that any business can use to increase sales consistency and develop a winning sales strategy.
Website: https://soloquent.com/p3-selling-book/
LinkedIn: https://www.linkedin.com/in/greg-nutter/Book Available On Amazon
US: https://www.amazon.com/P3-Selling-Essentials-Sales-Success/dp/154452997X
Canada: https://www.amazon.ca/P3-Selling-Essentials-Sales-Success/dp/154452997XClick here to watch a video of this episode.
Tiffany-Ann Bottcher - Host Greg Nutter - Guest
Creators & Guests -
In this episode of the Service-Based Business Society podcast, host Tiffany-Ann Bottcher dives deep into the art and importance of delegation for business growth. Tiffany-Ann shares her personal experiences and insights on how mastering the skill of delegation can be a game-changer for entrepreneurs looking to scale their service-based businesses. She discusses the pros and cons of hiring support, the challenges of letting go of control, and actionable tips on how to build a team that complements your strengths. If you're aiming to delegate effectively and free up time to focus on scaling, this episode is packed with valuable insights you won't want to miss.
Episode Summary
In this episode, we explore the crucial role of delegation in business growth, the common pitfalls of hiring support, and the strategies entrepreneurs can use to leverage their teams more effectively for long-term success.
Key Insights
Delegating is a learned skill that is essential for scaling any business.Complementary skills in your support team can significantly enhance productivity and business efficiency.Effective delegation allows business owners to focus on growth-oriented tasks rather than getting bogged down in daily minutiae.Hiring the right support requires trust, clear communication, and patience.A vague job description can evolve over time as the role of support personnel is better defined.Understanding that mistakes and growing pains are part of building a successful team is critical for long-term growth.Technology and tools like task management software can greatly enhance the effectiveness of delegation.Creators & Guests
Tiffany-Ann Bottcher - Host -
In this episode, Tiffany Ann Bottcher chats with Michelle Denogean, a seasoned chief marketing officer and advisor with over 20 years of experience in the startup ecosystem. Michelle has transitioned from a creative career, initially aspiring to be an author and marketer, to a pivotal role in shaping business success within startups. She shares her insights on the psychology of startup founders and the evolution of leadership, emphasizing the importance of self-awareness and team dynamics in scaling businesses. Her unique perspective, informed by years of working alongside founders and her deep understanding of marketing and operations, provides valuable guidance for entrepreneurs looking to enhance their leadership skills and grow their businesses effectively.
Episode Summary
In this episode, the discussion focuses on the critical role of self-awareness in leadership and how recognizing blind spots can empower founders to scale their businesses effectively.
Key Insights
Founders must identify their blind spots to avoid hindering growth.A balanced team with complementary superpowers is essential for success.Leadership styles must evolve from control to empowerment as businesses grow.Embracing pivots can lead to significant growth opportunities.Self-discovery is vital; founders should reflect on tasks they avoid to identify patterns.Trust in teams and delegating responsibilities fosters a culture of growth.Learning from failures is crucial for continuous improvement.Click here to watch a video of this episode.
Tiffany-Ann Bottcher - Host Michelle Denogean - Guest
Creators & GuestsAbout The Host:
Tiffany-Ann Bottcher is a strategic business consultant, podcast host, and mother known for her dynamic approach to digital business and leadership. She blends strategy and authentic connections, bringing practical insights to entrepreneurs and leaders navigating the world of service-based business.
YouTube: Tiffany-Ann Bottcher
Tiktok: @ta_bottcher
Website: bottcher.ioAbout the Guest:
Michelle Denogean is an accomplished marketing strategist and entrepreneur with a unique background spanning corporate leadership and creative pursuits. She leverages her expertise in marketing and operations to empower entrepreneurs.
Website: michelledenogean.com.
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In this episode of the Service-Based Business Society podcast, host Tiffany-Ann Botcher delves into the real challenges service-based entrepreneurs face when scaling their businesses. Drawing from her extensive experience, Tiffany-Ann breaks down the critical balance between maintaining a positive mindset and managing financial realities. She offers actionable strategies to overcome common hurdles, optimize profitability, and ensure sustainable growth. If you're looking to elevate your business and navigate the complexities of entrepreneurship with confidence, this episode is a must-listen.
Episode Summary
We discuss the challenges service-based business owners face in scaling their businesses, emphasizing the need to balance a positive mindset with practical financial strategies to ensure sustainable growth.
Key Insights
A positive mindset must align with a realistic understanding of financial constraints.Generating revenue to cover fixed costs is essential to avoid relying solely on cost-cutting strategies.Understanding profit margins is critical for assessing business health and making informed decisions.Effective management of time, money, and energy is vital for sustainable growth.Regularly reviewing and consolidating subscriptions can significantly improve profitability.Business owners should calculate their actual compensation to ensure their time is valued appropriately.Continuous growth through education and resource optimization is key to overcoming common challenges.(09:49) - The struggle of visionaries versus realists in business planning and execution.
(10:46) - Introduction to the topic of outselling problems in business.
(11:37) - The challenge of overcoming financial limitations when pursuing business growth.
(12:01) - The difficulty of reversing decisions related to overhead and compensation.
(12:45) - The importance of understanding the long-term implications of business decisions.
(13:17) - The difference between certainty in employment and uncertainty in entrepreneurship.
(13:33) - The necessity of ensuring that business numbers align with financial goals.
(13:47) - The misconception that cost-cutting alone can lead to profitability.
(14:14) - The significance of reviewing overhead costs to enhance profitability.
(15:51) - The common issue of forgotten subscriptions and their impact on business finances.
(16:48) - The challenge of managing multiple subscriptions and tools effectively.
(18:00) - Strategies for condensing subscriptions to improve profitability.
(19:10) - The long-term commitment required when investing in business resources.
(19:34) - The impact of hiring decisions on business overhead and flexibility.
(20:19) - The importance of being cautious with financial commitments in business.
(21:08) - The need to outsell problems and maintain growth despite challenges.
(22:01) - The potential benefits of business acquisitions for growth and profitability.
(22:25) - The necessity of understanding profit margins for informed decision-making.
(23:27) - The importance of compensating oneself appropriately as a business owner.
(24:52) - The common issue of business owners not tracking their actual earnings.
(25:25) - The need for clarity on personal compensation versus business profits.
(26:19) - The evolution of financial challenges as a business grows.
(27:37) - The importance of optimizing business operations to maintain profitability.
(28:04) - The risks of overspending during periods of growth and the need for careful management.
(29:44) - The significance of understanding fixed and variable costs in relation to revenue.
(31:03) - The importance of monitoring fixed costs per dollar of revenue as a business grows.
(32:00) - The critical role of mindset in business growth alongside financial considerations.
(32:52) - The synergy between data analytics and entrepreneurial intuition for success.
(33:29) - Encouragement to maintain a focus on growth despite challenges.
(34:07) - Closing thoughts on navigating business challenges and optimizing for success.
(34:30) - Call to action for listeners to leave a review and feedback on the podcast.
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AI is becoming an essential team member in modern organizations. In this episode, we explore how AI can be integrated into your business as a powerful tool that amplifies human skills and efficiencies. From streamlining daily tasks to generating impactful marketing materials in minutes, AI is proving to be an invaluable resource for entrepreneurs and business leaders alike. Join host Tiffany-Ann and special guest Jonathan Mast as they discuss practical tips for harnessing the potential of AI, making it a key asset for growth and innovation in your business.
Key Insights
AI serves as a powerful tool that amplifies skills and experiences, enabling businesses to deliver more value efficiently.Clear communication with AI is vital for obtaining useful outputs and maximizing its potential.Mastering sales is crucial for business success, regardless of one's background or expertise.Jonathan shares a practical example of using AI to generate marketing materials in just 12 minutes, demonstrating its efficiency.Effective prompt engineering involves specifying the type of expert, providing context, and allowing AI to ask clarifying questions.Entrepreneurs are encouraged to start using AI tools like ChatGPT for various business tasks, from writing emails to creating social media posts.About The Host
Tiffany-Ann is a savvy business strategist who masterfully juggles her roles as a podcast host, business leader, author, investor and mother. Her innovative approach combines strategic thinking, technological savvy, and a passion for authentic connections, bringing a refreshing viewpoint to the world of modern entrepreneurship.
Connect with Tiffany-Ann:
YouTube: Tiffany-Ann Bottcher
Tiktok: @ta_bottcher
Website: bottcher.ioAbout The Guest:
Jonathan Mast, with his roots in the digital world dating back to 1995, has cemented his reputation as a visionary in leveraging artificial intelligence (AI) and establishing topical authority online.
In his latest venture, White Beard Strategies, Jonathan delves deep into the realms of AI, demonstrating its potential to revolutionize online business strategies. Heâs passionate about guiding professionals to not just navigate, but lead in their niches by becoming undeniable topical authorities. He believes that by mastering AI tools, professionals can become more efficient, saving precious minutes daily and elevating their digital presence.
Connect with Jonathan:
Facebook Group: https://www.facebook.com/share/g/DMnGo9M2aYgrHXSf/
YouTube: https://www.youtube.com/channel/UCga_ll-ieO55xlGb5G-aEag
Don't forget to leave a review and share this episode with someone looking to make a meaningful impact in their business. -
In the season premiere of the Service Based Business Society Podcast, we kick off Season 4 with a deep dive into the ever-evolving journey of business growth. Episode 26, titled "Optimize and Thrive," explores the dynamic process of adapting and optimizing your business in response to change, challenges, and opportunities.
Tiffany-Ann reflects on the journey of the podcast and her business, drawing lessons from her own experiences and insights gained over the previous three seasons. In this thought-provoking episode, she examines how businessesâmuch like individualsâmust constantly reassess their goals, strategies, and market position to stay relevant and thrive. Tiffany-Ann emphasizes the importance of aligning your business with your current vision and market realities, and not clinging to outdated goals or assumptions.
Listeners will learn the critical value of time management, the importance of embracing change, and how to optimize both business strategy and personal growth. Whether youâre just starting out or scaling a multimillion-dollar business, this episode offers valuable takeaways for business owners looking to stay ahead of the curve.
Key Themes Discussed:
The evolution of a business and the importance of adaptationOptimizing your time and resources to maximize growthProblem-client fit and ensuring your services remain relevantBalancing operational efficiency with visionary thinkingReflecting on why you started your business and why you continue to pursue it todayAbout The Host:
Tiffany-Ann is an accomplished business strategist and the visionary behind the Service Based Business Society Podcast. As a leader of multiple companies, investor, and a dedicated mother, Tiffany-Ann brings a unique blend of experience, strategic thinking, and authenticity to the world of modern entrepreneurship. Her passion for business growth and optimization drives the insights shared in every episode.Connect with Tiffany-Ann:
YouTube: Tiffany-Ann Bottcher
Tiktok: @ta_bottcher
Website: bottcher.io -
September is here, and you know what that means: Fall Decor is in the stores, Starbucks pumpkin drinks are back... and so are we!
The Service Based Business Society Podcast is officially returning on September 11th.Get ready because Season 4 is packed with new guests, actionable strategies to scale your business and your success.
Make sure youâre following us wherever you get your podcasts! Hit that subscribe button and stay tuned. Season 4 kicks off Wednesday, September 11thâmark your calendar, and weâll see you then.
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In the season finale of the Service Based Business Society Podcast, we dive deep into the essence of staying true to your objectives, both in business and personal branding. Episode 25, titled "Rooted In Objectives," marks a significant milestone as we wrap up season three with a blend of reflection, insights, and forward-looking anticipation.
Tiffany-Ann shares a mesmerizing story from a seemingly mundane visit to the nail salon, which unexpectedly sparks a profound contemplation on consistency, authenticity, and the essence of branding. This episode explores the intriguing contrast between a self-sustaining lifestyle in Asia and the unexpected sight of a glitter Chanel shirt, unraveling lessons on brand alignment and the power of staying true to one's essence.
As we bid farewell to season three and prepare for a brief hiatus, this episode serves as a reminder of the importance of coherence in our messaging, the value of understanding our audience, and the impact of our choices on brand perception. Whether discussing the allure of simplicity, the significance of a consistent color scheme, or the implications of a public figure's actions, "Rooted In Objectives" invites listeners to reflect on their own objectives and the authenticity of their personal and business brands.
Join us as we delve into these themes, drawing parallels between everyday observations and broader business strategies. We also take a moment to express gratitude for the journey thus far, highlighting standout moments from the season and teasing the exciting developments planned for season four.
As we transition into a period of planning and growth, this episode stands as a testament to the journey of the Service Based Business Society Podcast. It's a celebration of where we've been, where we're headed, and the unchanging core values that guide us. "Rooted In Objectives" is not just a season finale; it's a beacon for anyone looking to deepen their understanding of branding, consistency, and the relentless pursuit of their objectives.
About The Host
Tiffany-Ann is a savvy business strategist who masterfully juggles her roles as a podcast host, leader of a management agency, and mother. Her innovative approach combines strategic thinking, technological savvy, and a passion for authentic connections, bringing a refreshing viewpoint to the world of modern entrepreneurship.
Connect with Tiffany-Ann:
YouTube: Bottcher Business Management Agency
Tiktok: @ta_bottcher
Website: bottcher.io
Facebook: @bottcher.ioDon't forget to leave a review and share this episode with someone looking to make a meaningful impact in their business. Your feedback is our compass for Season 4. Thank you for an incredible season, and here's to growing, scaling, and revolutionizing your business together. See you in September!
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In this episode of the Service Based Business Society Podcast, we dive deep into the heart of change, growth, and the unexpected turns in the journey of entrepreneurship. Tiffany-Ann shares a reflective and insightful discussion on the evolution of both the podcast and their business journey, emphasizing the importance of adapting, reevaluating priorities, and staying true to the core reasons behind starting a venture. This episode, titled "Forward Facing," invites listeners to a candid conversation about the realities of navigating shifts in business landscapes, the value of time, and the power of gratitude for those who have been part of the journey.
Key Highlights:
Reflecting on the Journey: Tiffany-Ann shares a nostalgic look back at the growth and evolution of the podcast from its inception, expressing gratitude towards the guests and supporters who believed in the vision from the very beginning.The Essence of Time: A profound discussion on the value of time as the ultimate equalizer in business and life, emphasizing how where we choose to invest our time directly influences our growth and success.*Embracing Change: The episode delves into the realization that businesses and individuals often end up in places they hadn't initially envisioned, highlighting the importance of flexibility, reassessment, and the willingness to pivot.The Power of Why: Revisiting the foundational question of why we start businesses and the significance of understanding the evolving nature of our 'why' as we grow and navigate changes in the market and our ambitions.Visionary Thinking: A call to business owners to don their visionary hats, to not be overly committed to their initial challenges, and to be open to adapting their visions for the future.Looking Forward: As Season Three nears its end, Tiffany-Ann shares excitement and optimism for the future, urging listeners to focus more on forward-looking strategies rather than dwelling on the past.As we wrap up another season, we invite you to join us in this reflective journey. Take a moment to ponder your path - why you started, where you are now, and where you're headed. Let's embrace the changes, learn from our experiences, and look forward to the endless possibilities that lie ahead. Don't miss next week's season finale, where we'll offer an action-packed summary of our incredible three-season journey. And if you've found value in our discussions, please consider leaving a review on your favorite podcast platform. Your support helps us grow and continue to bring meaningful content your way.
About The Host
Tiffany-Ann is a savvy business strategist who masterfully juggles her roles as a podcast host, leader of a management agency, and mother. Her innovative approach combines strategic thinking, technological savvy, and a passion for authentic connections, bringing a refreshing viewpoint to the world of modern entrepreneurship.
Connect with Tiffany-Ann:
YouTube: Bottcher Business Management Agency
Tiktok: @ta_bottcher
Website: bottcher.io
Facebook: @bottcher.io
Thank you for being a part of our journey. Here's to moving forward, facing the future with optimism, and continuing to grow together in the Service Based Business Society. -
Welcome to another episode of the Service Based Business Society Podcast, where we dive deep into the journeys, strategies, and insights of successful entrepreneurs and business owners in the service industry. This week, we're thrilled to present an engaging conversation with Alison Reeves, a world-class marketing expert with a remarkable journey from blogging and music to becoming a sought-after business coach and marketing strategist.
Alison shares her unique approach to business, which combines strategic consulting with mindset restoration, helping entrepreneurs not just scale their income but also find joy and fulfillment in their lives. With a wealth of experience in marketing and a plethora of certifications ranging from SEO to digital marketing, and even somatic healing and the law of attraction, Alison brings a holistic view to achieving business success.In this episode, Tiffany-Ann and Alison explore:
Alison's journey from blogging about her music and art to becoming a marketing expert and business coach.The evolution of blogging and the importance of creating genuine value.The blend of masculine and feminine energies in business and the power of embracing both for growth and fulfillment.The concept of doing nothing as a productivity tool and the challenge it presents to busy entrepreneurs.Alison's upcoming book, "Embodied Abundance," and her trauma-informed approach to manifesting success.
Join us as we delve into these topics and more, uncovering valuable tips and insights that can help you not just make more money, but truly love your life and business. Whether you're a seasoned entrepreneur or just starting out, this episode is packed with wisdom and strategies that can transform the way you approach your business and your life.About The Guest
Alison Reeves is a world-class marketing expert and business coach, known for her unique approach that combines strategic business consulting with mindset restoration. With a career that spans over a decade, Alison has helped individuals and companies worldwide scale their income, boasting consecutive multiple 6-figure years and a record $60k sales month. Her expertise is backed by numerous certifications in marketing, digital strategies, and personal development areas such as somatic healing and the law of attraction. Beyond her professional achievements, Alison's mission is deeply rooted in helping people not just make more money, but truly love their lives. Join us as we explore Alison's journey, insights, and the transformative power of aligning business acumen with personal growth.
Connect with Alison:Website: alisonreeves.co
Instagram: @alisonreevesco
Facebook: Alison Reeves
LinkedIn: https://www.linkedin.com/in/reevesalison/About The Host
Tiffany-Ann is a savvy business strategist who masterfully juggles her roles as a podcast host, leader of a management agency, and mother. Her innovative approach combines strategic thinking, technological savvy, and a passion for authentic connections, bringing a refreshing viewpoint to the world of modern entrepreneurship.
Connect with Tiffany-Ann:
YouTube: Bottcher Business Management Agency
Tiktok: @ta_bottcher
Website: bottcher.io
Facebook: @bottcher.ioTo our valued listeners, your ongoing support and feedback are the pillars of our podcast. As we explore more topics this season, we invite you to share your thoughts with a review on your preferred podcast platform. Your insightful comments not only motivate us but also help new listeners find us, fostering the growth of our community.
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In this powerful solo episode host Tiffany-Ann Bottcher takes a passionate stand on the soapbox to deliver a compelling message: Just Do the Damn Thing. This episode is a wake-up call for business owners sitting on the sidelines, paralyzed by hesitation or fear of failure. Tiffany-Ann dives deep into the cost of inaction, using personal anecdotes, the surprising success stories from the likes of Kanye West, and the lessons learned from her own podcasting journey to illustrate the transformative power of taking action.
About This Episode:
Join Tiffany-Ann as she explores the critical importance of moving from planning to action in the business world. This episode is a candid reflection on the opportunities lost to hesitation and the incredible potential that can be unlocked when we dare to "do the damn thing." From the story of a $7 million selfie video that turned a massive profit to the personal tale of a podcast inspired by a mentor's dream, Tiffany-Ann shares insights and inspirations that will push you to act on your ambitions without delay. Whether you're a seasoned entrepreneur or just starting out, this episode is a must-listen for anyone ready to break through barriers and achieve their business goals.
Resources and Links:
Want to connect with my photographer? Stef Fournier
Want to check out the $7M Kanye ad? Video HereAbout The Host
Tiffany-Ann, an astute business strategist, balances life as a podcast host, agency leader, and mother. Her unique blend of strategy, technology, and passion for genuine connections offers a fresh perspective on modern entrepreneurship.
Connect with Tiffany-Ann:
Tiktok: @ta_bottcher
Website: www.bottcher.io
Facebook: Bottcher.io#BusinessMotivation #ActionOverPerfection #EntrepreneurMindset #PodcastJourney #JustDoIt
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Dive into the intricate dance between human intuition and the relentless march of technology in this compelling episode of the Service Based Business Society Podcast. Our discussion, "Redefining Success: Strategic Inefficiencies", peels back the layers on the undeniable impact humans have on the business ecosystem. Despite our age of data and technology, the human elementâbe it through error, innovation, or the simple act of leaving a companyâplays a pivotal role in shaping business outcomes.
This episode takes you on a journey through the lens of human-centric business practices, highlighting the delicate balance between leveraging technology and acknowledging the irreplaceable value of the human touch in business operations. We explore real-life scenarios where human factors led to unexpected challenges but also opened avenues for growth and strategic redirection.
Key Takeaways:
The human element is both a variable and a constant in the success equation of any business.Recognizing and addressing the signs of misalignment between employee aspirations and business goals is crucial.The process of employee departure, especially when unexpected, can significantly disrupt business but also offers a moment for strategic reassessment.Compliance, professionalism, and preparedness in HR practices are non-negotiable for navigating the complexities of human dynamics in business.Embracing the unpredictability of human factors can lead to a more resilient and adaptable business model.This episode is a testament to the complex relationship between human behavior and business success. It challenges listeners to rethink the role of strategic inefficiencies in fostering a culture of adaptability and growth.
About The Host
Tiffany-Ann, a seasoned business strategist and the voice behind the Service Based Business Society Podcast, brings a unique blend of analytical prowess and human-centric insights to the forefront of entrepreneurship. Balancing roles as a podcast host, business leader, and dedicated parent, Tiffany-Ann's approach to business strategy is both refreshing and deeply informative.
Connect with Tiffany-Ann:
YouTube: Bottcher Business Management Agency
Tiktok: @ta_bottcher
Website: bottcher.io
Facebook: @bottcher.ioWe value your support and feedback immensely. As we continue to explore the depths of service-based business strategies, your reviews on platforms like Apple Podcasts and Spotify not only motivate us but also help connect more listeners with our content. Join our journey by sharing your thoughts and become an integral part of our growing community.
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In this thought-provoking episode of the Service Based Business Society Podcast, we sit down with Olly Richards, a serial entrepreneur whose unconventional journey through multiple career paths has led him to redefine the metrics of success in the business world. From a jazz musician to a language educator and beyond, Olly's story is a testament to the power of following one's passions and the strategic inefficiencies that can lead to unexpected success.
Olly shares insights from his latest venture into the online education space, revealing how an audience-first approach, coupled with a willingness to embrace strategic inefficiencies, has propelled his businesses to remarkable heights. This episode is not just about the journey of one entrepreneur but serves as a masterclass in understanding the dynamics of modern business strategies, the importance of continuous learning, and the courage to challenge conventional wisdom.
Listeners will be treated to a deep dive into the philosophy that has guided Olly's decisions and growth, including the pivotal moments that led him to pivot his strategies and the lessons learned from embracing the unpredictable. Whether you're a seasoned business owner or just starting, this episode offers valuable lessons on the importance of adapting, the power of an engaged audience, and the surprising benefits of not always taking the most efficient path.
Join us as we explore these themes and more, offering listeners a unique perspective on building a business that thrives on authenticity, strategic innovation, and the relentless pursuit of passion. For those looking to shake up their approach to business and find success on their own terms, this episode is a must-listen.Available now on podcast.servicebasedbusinesssociety.com and your favorite podcast platforms.
About The Guest
Olly Richards, the visionary behind the $10 million language education company StoryLearning, is a beacon of innovation in language learning. Moving beyond traditional methods, his story-based approach has transformed how people acquire languages. As a mentor, author, and polyglot fluent in eight languages, Olly shares his journey and expertise through a transformative newsletter, empowering educators and entrepreneurs in the language education space. His remarkable transition from jazz musician to language expert and successful entrepreneur offers actionable insights and inspiration for anyone looking to thrive in their teaching careers or entrepreneurial ventures.
Connect with Olly
Mentorship: https://ollyrichards.co/
StoryLearning: https://storylearning.com/
Instagram: @realollyrichards
X: @mrollyrichards
Facebook: OllyRichards.co
LinkedIn: https://www.linkedin.com/in/ollyrichards/
Youtube: https://www.youtube.com/channel/UCBTz3Np62RSDc8XneG9avrAAbout The Host
Tiffany-Ann, an astute business strategist, balances life as a podcast host, agency leader, and mother. Her unique blend of strategy, technology, and passion for genuine connections offers a fresh perspective on modern entrepreneurship.
Connect with Tiffany-Ann:
YouTube: Bottcher Business Management Agency
Tiktok: @ta_bottcher
Website: bottcher.io
Facebook: @bottcher.ioListeners, your support and feedback have been the backbone of this podcast. As we delve deeper into this season, we'd be overjoyed if you could leave us a review on your favorite podcast platform. Your words not only inspire us but also help more listeners discover our content, enriching our community.
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In this pivotal episode of Service Based Business Society Podcast, we're diving deep into the essentials of business growth: cash, capital, and smart financing. As we navigate through Season 3, episode 19 brings to light the critical aspects of managing your business's finances to foster growth and stability.
đ What's Inside:
Understanding Your Financial Health: We kick off with a candid reflection on how quickly time flies and the importance of being in tune with your business's financial health. Are your books up to date? Do you have a solid tax strategy in place? It's time to get serious about your financial data, metrics, and KPIs.
The Power of Working Capital: Discover why having cash in the bank is crucial for your business's growth. We debunk common myths about debt and financing, emphasizing the strategic use of debt to fuel business expansion.
Strategic Financing and Credit: Learn about the nuances of business financing, the importance of building business credit, and why having access to credit facilities before you desperately need them is a game-changer for your business.
Making Money Work for You: Explore how to leverage your cash and credit wisely to avoid common pitfalls and ensure your business thrives, even in challenging times.Practical Tips for Financial Management: From optimizing your bookkeeping to strategic use of credit cards and lines of credit, get actionable advice to make confident, data-driven decisions for your business.
đ Why This Episode Is a Must-Listen:
Whether you're a new entrepreneur or running a growing business, understanding how to manage cash flow, leverage financing, and make your money work for you is essential. This episode is packed with insights and practical tips to help you navigate the complexities of business financing, avoid common mistakes, and set your business up for success.
đ Next Steps:
Don't let financial management be an afterthought. Tune in to gain valuable insights and strategies to secure the capital your business needs to grow. Remember, knowledge is power, especially when it comes to the financial health of your business.
đ Resources Mentioned:
For bookkeeping services and more financial tips, visit bottcher.io.
Stay tuned for more episodes as we continue to explore key strategies for business growth and success. Don't forget to like, share, and subscribe for more invaluable content!
#BusinessGrowth #FinancialHealth #WorkingCapital #StrategicFinancing #Entrepreneurship
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Let's do a dive deep into the art of mastering hiring with our esteemed guest, Gerry Gadoury, a talent expert and team builder from Red Beard Solutions. With over 25 years of experience, Gerry shares his journey from an accidental entry into the world of technical recruiting to becoming a pivotal figure in shaping the hiring strategies of startups and large corporations alike.
Gerry unveils the secrets to becoming a destination employer. Discover how to attract, recruit, and retain top talent by developing a compelling employer brand and implementing cost-effective hiring strategies. Gerry's insights into common hiring mistakes and his innovative approaches to overcoming them are invaluable for any business looking to scale. Plus, get an exclusive peek into his book, "Destination Employer," and learn how to transform your hiring process into a game-changing strategy. Whether you're a startup founder or leading a growing business, this episode is packed with actionable advice to help you build a team that propels your company to new heights. Don't miss out on mastering the art of hiring with Gerry Gadoury!
Key Takeaways:
The importance of aligning your hiring strategy with your company's mission and culture.Practical tips for developing an employer brand that attracts top talent.How to avoid common hiring pitfalls that can derail early-stage companies.Strategies for retaining talent and fostering a fulfilling work environment.Insights from Gerry Gadoury's book, "Destination Employer," on becoming a talent magnet.
This episode is a must-listen for business owners and leaders aiming to scale their operations through strategic hiring. Tune in to transform your approach to hiring and become a destination employer in your industry.Listen to this episode now at podcast.servicebasedbusinesssociety.com and elevate your hiring game!
About The Guest
Gerry Gadoury, the driving force behind RedBeard Solutions, stands out as a beacon for startups striving to become magnets for top talent. As Founder and Managing Director, he brings a wealth of expertise in crafting employer brands that not only attract but also retain the best in the field. His approach is deeply influenced by his background in military leadership, offering a unique perspective on team building and organizational success. Gerry's work revolves around empowering founders to transform their companies into destination employers, leveraging proven tactics to develop compelling employer brands. His guidance has been instrumental for numerous startups, helping them navigate the complexities of cost-effective hiring and talent retention with ease and efficiency.
Connect with Gerry
LinkedIn: https://www.linkedin.com/in/gerrygadoury/
Website: https://redbeardsol.com/
Youtube: https://www.youtube.com/@GerryGadoury
Destination Employer Book on AmazonAbout The Host
Tiffany-Ann, an astute business strategist, balances life as a podcast host, agency leader, and mother. Her unique blend of strategy, technology, and passion for genuine connections offers a fresh perspective on modern entrepreneurship.
Connect with Tiffany-Ann:
YouTube: Bottcher Business Management Agency
Tiktok: @ta_bottcher
Website: bottcher.io
Facebook: @bottcher.ioListeners, your support and feedback have been the backbone of this podcast. As we delve deeper into this season, we'd be overjoyed if you could leave us a review on your favorite podcast platform. Your words not only inspire us but also help more listeners discover our content, enriching our community.
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Dive into the world of data-driven decision-making in this insightful episode of the Service Based Business Society Podcast. Tiffany-Ann shares their journey from the corporate sector to entrepreneurship, emphasizing the pivotal role of data and ROI in business decisions. The episode chronicles the evolution of Bottcher Business Management Agency, highlighting its strategic shift to focus on service-based businesses and the subsequent rebranding into two distinct entities: a marketing media company and a bookkeeping company. Discover the challenges of inadequate data in businesses, the importance of being resourceful, and the impact of customer feedback on business growth and restructuring.
Key Takeaways:
Data is crucial for informed decision-making.Many businesses struggle with inadequate data.Bottcher Agencyâs evolution showcases the importance of focusing on core audiences.Strategic rebranding led to clearer, focused services.Resourcefulness is key in business, especially when starting out.Customer feedback can significantly influence business direction.The agency offers diverse services, including bookkeeping and SEO.Business growth requires adaptation and evolution.Emphasis on delivering tangible results and value.Niche focus enhances service relevance and effectiveness.This episode offers a deep dive into the significance of data in shaping business strategies and the journey of adapting a business to meet evolving market needs.
About The Host
Tiffany-Ann, an astute business strategist, balances life as a podcast host, agency leader, and mother. Her unique blend of strategy, technology, and passion for genuine connections offers a fresh perspective on modern entrepreneurship.
Connect with Tiffany-Ann:
YouTube: Bottcher Business Management Agency
Tiktok: @ta_bottcher
Website: bottcher.io
Facebook: @bottcher.ioListeners, your support and feedback have been the backbone of this podcast. As we delve deeper into this season, we'd be overjoyed if you could leave us a review on your favorite podcast platform. Your words not only inspire us but also help more listeners discover our content, enriching our community.
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