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The 5-step process for creating effective video content
In this short solo episode, I discuss why businesses need to create more video. After a recent poll, I found two main who businesses don't create consistent video content, firstly, understanding the benefits of video and second, the time it takes to create it.
There are many reasons why businesses need video for their growth, such as increased engagement and reach, improved conversion rates, enhanced customer experience, and increased return on investment.
Video can work for businesses if they have a plan and strategy in place. I outline my five P process for creating effective video content that maximizes return on investment and achieves business goals. The five P's are plan, produce, publish, promote, and Performance. I also share tips on making the most of your film day and selecting the right platform for your target audience and goals.
Highlights:
01:23 Recent Linkedin poll findings and benefit of video
02:01 Reason 1: Increased reach and engagement
02:28 Reason 2: Improved conversion rates
03:05 Reason 3: Enhanced customer experience
03:21 Reason 4: Increased ROI
04:11 The 5 P Process
04:26 Plan
05:13 Produce
05:50 Publish
06:21 Promote
06:54 Performance
If you want to know how you can apply this process to your business when creating video content. Why don't you book a 15-minute discovery call with me?
Contact Simon:
Visit the Website
Buy the Book
Work with Me
If you like what you hear, remember to click follow or subscribe, share with your colleagues and leave us a review so others can find us.
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How to create YouTube videos that convert with Tom Breeze
If you're not promoting your videos with ads on YouTube, you're missing out on a huge opportunity to reach your target audience.
While organic views and shares can certainly help your videos gain traction, promoting your content with ads on YouTube allows you to reach a highly targeted audience and increase your visibility in a competitive online space.
Viewers tend to view brands that advertise on YouTube as serious and trustworthy. Similar to seeing ads during the Superbowl, it creates a mental shortcut that implies the brand is successful and has quality products. Videos on YouTube are also highly memorable and can significantly impact viewers, making it a platform that rivals no other.
In this episode, I speak with Tom Breeze, a YouTube Ad expert who offers a unique perspective on the types of video content you should create and promote.
Tom shares his seven-step process for consistently producing high-converting video ads that aim to inform and sell simultaneously. Through the ADUCATE framework, he outlines his system for creating educational video ads.
Aim Difficulty Understanding Credibility Action Plan Trust ExitListen to the whole episode for all the details.
Highlights:
0.00 Why YouTube is such a big platform
1.55 Why is YouTube still relevant in 2023?
4.50 What are the advertising targeting options available to you on YouTube now?
19.15 Tom's ADUCATE framework
32.45 What’s the ideal length for your video?
42:06 Type of campaigns you can run on YouTube and how to start
Connect with Tom
YouTube Ad Agency
A free scan of your YouTube channel and insights on how your video content is performing - www.bidurk.com
Tom's personal website
Contact Simon:
Visit the Website
Buy the Book
Work with Me
If you like what you hear, remember to click follow or subscribe, share with your colleagues and leave us a review so others can find us.
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Fehlende Folgen?
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The Smart Connector with Jane Bayler.
As the Smart Connector, Jane Bayler is a London-based business growth expert who specializes in helping B2B consultants and service providers increase their revenue and establish themselves as the leading authority in their industry. With a background in media, advertising, real estate, and marketing, Jane has a wealth of experience to draw from.
In this week's episode, she and I discuss why it's crucial to step in front of the camera and create video content to enhance your position as a "Smart Connector."
Jane is a passionate entrepreneur with a 20-year track record in the industry, and she is dedicated to helping other entrepreneurs achieve success and live their best lives.
Show highlights:
01:55 What is a smart connector?
03:16 How does video help you become a smart connector
04:15 How I learnt to show up on camera
10:05 Why editing is the magic sauce
12:36 Want to connect with a younger audience, need to create video content
15:02 Create once and repurpose if different forms
20:25 Using video for the sales process
25.04 Jane's tips for creating videos
34:31 The trick with using auto-cue
37:07 How video is becoming more and more important in the marketing process
Connect with Jane:
LinkedIn
The Smart Connector Podcast
Website
Contact Simon:
Visit the Website
Buy the Book
Work with Me
If you like what you hear, remember to click follow or subscribe, share with your colleagues and leave us a review so others can find us.
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How to be confident on camera with Elisabeth Valentine
Are you intimidated by the thought of appearing on video? You're not alone!
The fear of being recorded, evaluated, and judged by others is common. We don't like the way we look or the way we sound on video. And often, we get brain-freeze or tongue-tied as soon as the record button is pressed. But it's time to overcome this and harness the power of video.
In this episode, join me as I interview Elisabeth Valentine, a renowned voice-over artist, singer, speaker, and performance coach. Together, we share expert tips and tricks to help you conquer your fear of the camera and deliver top-notch performances in your videos.
As a thank you for listening, I have a special offer for you.
Learn how to Get Confidence on Camera with my online course. 80 minutes of training, organised in 9 modules.
Usually $47 - but 25% off with SIMONSAYS25 coupon.
Limited offer until March 31st 2023.
Find out more on how to overcome your fear of being on camera.
Get Confidence on Camera course
Show Highlights:
04:14 What is it about being on camera which makes us feel uncomfortable?
08:37 Flirting with yourself in the mirror
11:52 Why you need to record and watch yourself back
15:49 Getting clear on why you are doing these videos
25:26 How to prepare yourself before you hit record
27:19 Practise makes perfect
30:30 To script or not to script?
38:21 Why it's important to learn to be in front of the camera
42:44 How to warm up your voice
49:09 Tips for speaking in slow motion and pronunciation
51:49 And remember to smile
Connect with Elisabeth
Website
LinkedIn
Instagram
Contact Simon:
Visit the Website
Buy the Book
Work with Me
If you like what you hear, remember to click follow or subscribe, share with your colleagues and leave us a review so others can find us.
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How embracing video has transformed my business
Joining me this week is business owner Jim Prior, who runs a soundproofing company based in the Midlands, and since going all in with video has seen his business grow by 40%.
In the beginning, Jim couldn't see the value of spending money on video and be reluctant to get in front of the camera. But once Jim started working with me, all that changed. Jim has found that creating consistent video content has increased engagement and converted leads into clients.
"I have seen a massive transformation in the conversions, the leads, and the way customers interact with me. When you meet customers for the first time, it's like they already know me. It's amazing. And I can't imagine my company now without video." - Jim Prior, founder QuietCo.
Book a discovery call with me if you want to know how you can get the results Jim has obtained.
Show Highlights:
01:38 what brought you to start using video for your business?
02:37 How did you overcome your fear of being in front of the camera?
07:26 How video has increased turnover by 40%
09:45 The types of videos that are working
14:56 What have you learnt from using video?
Connect with Jim
Jim's website - QuietCo - Watch the videos we have created for Jim
Jim's YouTube Channel
Resources:
How to Get Video Right Free Chapter
Contact Simon:
Visit the Website
Buy the Book
Work with Me
If you like what you hear, remember to click follow or subscribe, share with your colleagues and leave us a review so others can find us.
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Joining me this week is Lee Kennedy Washington. Lee runs an agency called Viral Seeding, and in this episode, we look at why you should be paying to get your video in front of your audience.
In today's digital landscape, video is one of the most powerful tools for connecting with your audience and driving engagement. But to truly make an impact, your video needs to be seen by as many people as possible. That's where amplification comes in.
Amplifying your video content means increasing its reach and ensuring that it reaches the right people at the right time. This can be done through various methods, including social media, influencer marketing, and paid advertising.
If you'd like to learn more, you can connect with me using the links at the bottom and find out how I can help you put a successful video content strategy in place for your business.
Highlights from this episode:
(02:10) What does Amplification mean? (05:43) How to Amplify Your Content (10:24 Is it possible to make a video go viral? (17:58) How to use video to get more views on your business (22:36) How to measure the success of your video campaign (28:52) Best platforms to startCONNECT WITH LEE
https://www.viralseeding.com/
https://www.linkedin.com/in/leekennedywashington/
Contact Simon:
Visit the Website
Buy the Book
Work with Me
Resources:
How to Get Video Right Free Chapter
If you like what you hear, remember to click follow or subscribe, share with your colleagues and leave us a review so others can find us.
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Revolutionising Content Creation: How ChatGPT is Transforming the Way Businesses Generate Content
Unless you have been hiding under a rock, you would of heard of the AI Platform 'CHATGPT'.
In this solo episode, I walk through how ChatGPT generates content. I will be taking you through the process of using ChatGPT to create high-quality written content for a video script and social media posts.
If you want to see me demonstrate using the platform, follow along on YouTube.
ChatGPT is a powerful tool that can help businesses automate repetitive tasks, improve customer engagement, and gain valuable insights from natural language data. If you're a business looking to stay ahead of the curve, ChatGPT is definitely worth considering.
If you'd like to learn more, you can connect with me using the links at the bottom and find out how I can help you put a successful video content strategy in place for your business.
CHAT GPT - https://openai.com/blog/chatgpt/
Book a 15-minute call with me to discover how you can use video to grow your business.
Resources:
How to Get Video Right Free Chapter
Contact Simon:
Visit the Website
Buy the Book
Work with Me
If you like what you hear, remember to click follow or subscribe, share with your colleagues and leave us a review so others can find us.
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Why you need a video brief with Christophe Stourton
When creating a video for your business, having a clear and concise video brief is essential. A video brief is a document that outlines the goals, target audience, messaging, and other important details for your video project.
Joining me this week is Christophe Stourton, better known as Chief-Of-Briefs.
Christophe has managed creative agencies in the past and commissioned lots of video work, so in this episode, I wanted to get Christophe’s insight on how best to use video for your business and the importance of getting the brief right before you make any video content.
Highlights from this episode:
(05:54) Let’s make a video, how much are we talking? (08:41) How should business be using video? (18:58) One video, multiple pieces of media (25:18) Remember the 12% rule (28:42) Let’s talk budgetIf you'd like to learn more, you can connect with me using the links at the bottom and find out how I can help you put a successful video content strategy in place for your business.
Connect with Christophe
Website
LinkedIn
Resources:
How to Get Video Right Free Chapter
Contact Simon:
Visit the Website
Buy the Book
Work with Me
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Corporate Filmmaking with Ryan Say
Joining me this week is Ryan Say, he is a Filmmaker specialising in Corporate Film and Video
based in West London.Ryan helps businesses, entrepreneurs and artists create quality video content.
Promote products, educate audiences and bring your experience to life with carefully crafted videos that align ethos, values and vision.Ryan, and I go a long way back. I've been working with Ryan for several years now. He's my videographer and editor when I produce business films, and in this episode, we give our insights and how to get the best out of any video content you create for your business.
If you'd like to learn more, you can connect with me using the links at the bottom and find out how I can help you put a successful video content strategy in place for your business.
Highlights from this episode:
(01:33) Video is more than videography
(04:20) Trends we see with corporate video
(06:35) You don’t want a video; you want a result
(12:00) Is video expensive?
(20:03) It Is not about quality but about the story
(26:27) People are not looking for you, but what you know
(33:41) How to save time creating video
(38:35) Focus on your audience and their customer journey
(42:30) Tips for video editing and making better videos
Connect with Ryan
Instagram
Website
LinkedIn
Royalty free music site – Epidemic Sound
Resources:
How to Get Video Right Free Chapter
Contact Simon:
Visit the Website
Buy the Book
Work with Me
If you like what you hear, remember to click follow or subscribe, share with your colleagues and leave us a review so others can find us.
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Video marketing trends for 2023
In this episode, I look into my crystal ball to predict and give tips on the video marketing trends you need to look out for in 2023.
Trend No.1 - AI for content creation
Trend No.2 - The Vertical video short form battle
Trend No.3 - The demise of Facebook & Twitter
Trend No.4 – Video advertising
Trend No.5 – The rise of the corporate documentary
Links to apps and platforms I mention:
Auto transcriptions and captions
Otter.ai
Rev.com
AI writing apps:
ChatGPT
Jasper.ai
Twitter alternative:
Mastodon
Book a discovery call with me to learn more about a corporate documentary for your business.
If you'd like to learn more, you can connect with me using the links at the bottom and find out how I can help you put a successful video content strategy in place for your business.
Highlights from this episode:
(00:59) How AI can enhance your content
(03:32) Need to embrace short form video
(05:45) The demise of Facebook & Twitter
(07:40) You need to pay to play
(09:20) Why you need a corporate documentary for your business
(12:25) The 5 trends and what you need to do
Resources:
How to Get Video Right Free Chapter
Contact Simon:
Visit the Website
Buy the Book
Work with Me
If you like what you hear, remember to click follow or subscribe, share with your colleagues and leave us a review so others can find us.
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How video 10x-ed my business with Dr Jonathan Ashong-Lamptey.
Joining me this week is Dr Jonathan Ashong-Lamptey, he is the Founder & Managing Director of Element of Inclusion. His business supports business leaders and organisations' workplaces to become inclusive.
"There is something in this video lark", is Dr Jonathan's favourite saying. He has been using video for some years, and he shares his insights into how he uses video on LinkedIn and for his podcast - The Element of Inclusion.
Dr Jonathan explains why using video has connected with his audience and 10X-ed his business.
His biggest top tip for being successful with video is consistency. To help him with this, Dr Jonathan enrolled in one of Simon's online video courses and received 1-2-1 coaching from him.
If you'd like to learn more, you can connect with me using the links at the bottom and find out how I can help you put a successful video content strategy in place for your business.
Highlights from this episode:
(02:31) How video changed my business
(04:06) How to use video on LinkedIn
(05:06) Why people love Dr Jonathan’s videos
(08:10) How to start with video
(10:36) Video shows your passion for your business
(12:19) Dr Jonathan’s video process
(15:51) The power of personalised video
(18:32) Biggest tip - be consistent
(19:55) Why video is worth the effort
Connect with Dr Jonathan
LinkedIn
The Element of Inclusion podcast
Resources:
How to Get Video Right Free Chapter
How to get visible with Video – online course
Contact Simon:
Visit the Website
Buy the Book
Work with Me
If you like what you hear, remember to click follow or subscribe, share with your colleagues and leave us a review so others can find us.
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Joining me this week is Steve Garvey, CEO of Moving Image, a new breed of research agency blending data and creativity to get business results from video. He is also a Director of We Fight Fraud, which makes high quality original film to combat financial crime.
Steve has had over 30 years of experience in film and video as an agency head, producer and in-house comms director. In other words, he knows what he’s talking about!In this episode we discuss all things data, and why you should never underestimate the importance of understanding and using data to make decisions about your marketing and video content strategy. Steve shares some key insights from his own research about video effectiveness, and gives us some real value which you can start thinking about today.
Steve’s company has a unique tool for measuring video content. It is call ‘The Benchmark’. It tracks 100 brands on LinkedIn and Instagram and analyse every post and every video. That's over 1,000 videos a month. The Benchmark reveals patterns, trends and strategies that work, as well as those that don't. And in this episode we take a look at the platform and some of the surprising results it reveals. You can watch this part of the podcast on YouTube.
However, if you wish to find out more about Steve and work with him to improve your video content strategy, you can connect with him using the links below.
If you'd like to learn more, you can connect with me using the links at the bottom and find out how I can help you put a successful video content strategy in place for your business.
Highlights from this episode:
(02:55) A huge increase in video usage
(05:07) The difference between video, images and text
(11:08) Are attention spans getting shorter?
(16:23) The concept of benchmarking
(21:36) Interpreting data is like writing a novel
(24:27) That horrible word... strategy
(27:20) A million ways of looking at data
(35:32) The effectiveness of video on LinkedIn
(39:24) Video effectiveness
(42:10) The number one things brnads should be doing
Connect with Steve:
LinkedIn
The Benchmark Platform
Contact Simon:
Visit the Website
Buy the Book
Work with Me
If you like what you hear, remember to click follow or subscribe, share with your colleagues and leave us a review so others can find us.
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Joining me this week is Steffen Christensen, the CTO and Co-Founder of TwentyThree, which recently published a game-changing report called The State of Video 2022, linked below.
Throughout this episode we discuss some of the key findings in the report, which may just change how you think about your business’ video strategy. We discuss the optimal time for video content, and why companies like TwentyThree are filling a valuable gap in the market as YouTube focuses more on the creator economy.
We also look at how different businesses are using video, and give you some examples of what to do... and what not to do. Spoiler alert: if you blow 250k on one video, you’re almost certainly doing it wrong.
You can read the State of Video 2022 report here: https://www.twentythree.com/state-of-video-2022-report
If you like this episode, make sure you listen to the rest of Simon Says Video, follow the podcast and leave a review so others can find us.
If you'd like to learn more, you can connect with me using the links at the bottom and find out how I can help you put a successful video content strategy in place for your business.
As a thank you for listening to my podcast, I will give three listeners a chance to win a signed copy of my book 'How to Get Video Right – The essential guide to video strategy in the rapidly changing digital age'. All you have to do to enter is leave a review. Screenshot your review and email it to me [email protected] by 9th December 2022 for a chance to win.
Highlights from this episode:
(01:27) What is TwentyThree?
(05:42) Why not just use YouTube?
(09:44) Using data to optimise your video strategy
(14:45) The definition of being in front of the camera
(17:14) Finding the mix
(20:33) Are you overproducing your videos?
(24:38) Know your audience
(27:58) Building genuine engagement doesn’t cost money
(31:14) Tooling is King
(33:22) The overuse of personal video
(37:53) Success is about more than the view count
(42:20) Gated versus Non-Gated
(44:21) Analysing performance across distribution channels
Connect with Steffen:
Visit the TwentyThree Website
Contact Simon:
Visit the Website
Buy the Book
Work with Me
If you like what you hear, remember to click follow or subscribe, share with your colleagues and leave us a review so others can find us.
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Should you be using YouTube for your business?
Do you love YouTube?
Many of us watch videos on the platform every day. But should you be using it to host your video content?
Everyone loves and has heard of YouTube. Many of us watch videos on the platform every day. But should you be using it to host your video content?
While YouTube is free to use, and does have 2.5 billion users, it doesn't mean it is suitable for your business. In this solo episode, I examine the pros and cons of using YouTube as a business tool. I also review three video hosting platforms I use and recommend which will give you a better result and experience for your audience.
Video hosting platforms:
https://vimeo.com/ https://wistia.com/ https://www.twentythree.com/Not sure where to start with video hosting? Then book a 1-2-1 call with me.
If you like this episode, make sure you listen to the rest of Simon Says Video, follow the podcast and leave a review so others can find us.
If you'd like to learn more, you can connect with me using the links at the bottom and find out how I can help you put a successful video content strategy in place for your business.
As a thank you for listening to my podcast, I will give three listeners a chance to win a signed copy of my book 'How to Get Video Right – The essential guide to video strategy in the rapidly changing digital age'. All you have to do to enter is leave a review. Screenshot your review and email it to me [email protected] by 9th December 2022 for a chance to win.
Highlights from this episode:
(01:40) Why you need to use a video hosting platform
(02:53) The pros of using YouTube
(03:20) Can you be found on YouTube?
(03:47) What is popular on YouTube?
(03:47) What about business content?
(04:49) Managing your expectations
(05.25) The YouTube Strategy
(06:01) Those ads!
(07:07) The YouTube player
(07:50) The Video Hosting platforms I use
(08:02) Vimeo
(09:36) Wistia
(10:56) TwentyThree
(12:34) What I recommend
Contact Simon:
Visit the Website
Buy the Book
Work with Me
If you like what you hear, remember to click follow or subscribe, share with your colleagues and leave us a review so others can find us.
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Joining me this week is Ben Amos from Engage Video Marketing.
In this week’s episode, Ben & I walk through how to create a video-first approach for your business. We discuss the 7 elements you need to include to ensure any video content you create is successful.
Ben is a passionate online video strategist, video producer, international speaker and consultant working with high-impact brands worldwide to connect them to their ideal audiences through effective online video marketing. As host of the Engage Video Marketing Podcast, and coach to hundreds of Video Strategists globally, Ben’s mission is to help other creatives, marketers, entrepreneurs and video producers better understand how to attract, engage and convert audiences online with video.
If you like this episode, make sure you listen to the rest of Simon Says Video, follow the podcast and leave a review so others can find us.
If you’d like to learn more, you can connect with me using the links at the bottom and find out how I can help you put a successful video content strategy in place for your business.
As a thank you for listening to my podcast, I will give three listeners a chance to win a signed copy of my book ‘How to Get Video Right – The essential guide to video strategy in the rapidly changing digital age'. All you have to do to enter is leave a review. Screenshot your review and email it to me [email protected] by 9th December 2022 for a chance to win.
Highlights from this episode:
(04:53) Why your business needs a video-first approach
(07:14) Why video will work for your business
(09:59) Why is video is put into the too-hard basket?
(12:32) Tactics vs Strategy – The Art of War
(13:56) The 7-minute video marketing plan
(15:00) The seven elements of an effective video plan
(27.07) How to get these videos made
(30:49) The results you can expect
(38:33) How to get started
(39:37) What to look for in a video partner
Connect with Ben:
Engage Video Marketing
Engage Video Marketing Podcast
Video Strategy Training
Contact Simon:
Visit the Website
Buy the Book
Work with Me
If you like what you hear, remember to click follow or subscribe, share with your colleagues and leave us a review so others can find us.
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The power of video – lights, camera, strategy
Video Grows in Importance But Doesn’t Reach Full Potential [New Research].
Video is a critical piece of many successful content marketing strategies, but is it being used to its full potential?
That’s the question the Content Marketing Institute set out to answer in the newly released 2022 Video & Visual Storytelling Survey. And some of the results may surprise you.
Thank you for all your support since I launched my podcast. As a thank you for listening, I will give three listeners a chance to win a signed copy of my book ‘How to Get Video Right – The essential guide to video strategy in the rapidly changing digital age'. All you have to do to enter is leave a review. Screenshot your review and email it to me [email protected] by 9th December 2022 for a chance to win.
Highlights from this episode:
(02:23) Is video becoming more important for a business?
(02:48) Most businesses are brining video production in-house
(04:19) What is the ideal duration of a video?
(05:07) Are businesses unlocking the full potential of video?
(5:54) Video budgets are increasing
(6:19) Businesses now see the need for strategy
Contact Simon:
Visit the Website
Buy the Book
Work with Me
If you like what you hear, remember to click follow or subscribe, share with your colleagues and leave us a review so others can find us.
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Joining me this week is Isaac Anderson, the Co-Founder and Chief Process Officer at Abound Social - a B2B agency based in Kansas City. Isaac shares his insights on how to get the most return from your video content and we talk all things strategy, production, content distribution, marketing, how you can get visible, gain new leads AND get new clients.
This is an amazing episode where Isaac gives his insights into:
How your sales team should be using video Why marketing and sales need to work together and not be siloed Using video to retain clients Keeping staff with video And much more...If you like this episode, make sure you listen to the rest of Simon Says Video, follow the podcast and leave a review so others can find us.
If you’d like to learn more, you can connect with me using the links at the bottom and find out how I can help you put a successful video content strategy in place for your business.
Highlights from this episode:
(01:07) Breaking the cycle of feast or famine sales
(04:58) There is a trend unfolding, and it’s the key to sales today...
(12:14) It’s easy to overthink
(18:21) They’re in the know, they’re gonna grow
(21:23) Video isn’t a side project, it’s part of your culture
(27:16) Retaining clients with video
(32:21) Simplifying the onboarding process
(37:14) Video is a time-saver
Connect with Isaac:
LinkedIn
https://aboundsocial.com
Platforms to record personal videos:
Loom
Wistia
Vimeo
TwentyThree
Contact Simon:
Visit the Website
Buy the Book
Work with Me
If you like what you hear, remember to click follow or subscribe, share with your colleagues and leave us a review so others can find us.
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Joining me this week is sales funnel expert Mike Killen, and in this episode we give loads of tips on how you can use video to increase your conversions and sales for your business.
You may often bury your head in the sand when it comes to your sales funnel, or just delegate to someone else, but understanding and optimising your sales funnel is vital to your business’ growth, and video can be an essential part of that.
Mike’s insight in this podcast will help you understand how you can use video effectively in your sales funnel.
Highlights from this episode:
(02:23) Video takes your sales pitch global
(08:00) Personalised video
(14:04) Video beats people on many fronts
(20:29) The relationship between video and sales
(24:43) Utilising calls to action in video
Contact Simon:
Visit the Website
Buy the Book
Work with Me
If you like what you hear, remember to click follow or subscribe, share with your colleagues and leave us a review so others can find us.
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If you knew that producing a video for £5,000 would generate £10,000 in business, would you do it?
This sounds like a no-brainer, but I have worked in video for many years and one of the things I see regularly is businesses wasting a lot of money creating video content that sits on a shelf unused.
Those same businesses will then think that investment was a waste, when in reality they just haven’t used video effectively. That’s why I’m doing this podcast – to help you get a return on investment for you and your business.
So it’s time to stop wasting your money, and start using video properly!
Highlights from this episode:
(02:36) What are your business goals?
(04:52) If you build it... they still might not come.
(06:15) Video is an asset – repurpose it!
(09:20) Paid for social ads work, if you have a strategy
Contact Simon:
Visit the Website
Buy the Book
Work with Me
If you like what you hear, remember to click follow or subscribe, share with your colleagues and leave us a review so others can find us.
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In the first episode of Simon Says Video I'm joined by psychologist, stand-up comedian and self-professed pop star Paul Boross.
I’ve been working with Paul on his award-winning The Humourology Podcast as his producer, but our friendship extends much further back.
It was a pleasure to have him on the podcast as we talk about the psychology of video and why all businesses need to be using it.
Highlights from this episode:
(01:54) Why is video so powerful?
(06:30) The three second first impression
(13:03) The importance of eye contact
(17:45) The fear of performance
(27:50) Using video for sales
(32:06) Waning attention spans in a content-abundant world
(38:38) It’s about clarity
Contact Simon:
Visit the Website
Buy the Book
Work with Me
If you like what you hear, remember to click follow or subscribe, share with your colleagues and leave us a review so others can find us.
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