Folgen
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I share some exciting updates and a new direction for my business. After taking a 5-week break from podcasting, I reflected on the importance of listening to yourself and making the best decisions for your personal and business growth—even when it means stepping away from the hustle.
I dive deep into the concept of embracing change in entrepreneurship and introducing my transition to a boutique agency model. I also highlight the importance of focusing on communication and building strong, meaningful relationships with her clients.
In this episode, I chat about:
My move from Madrid to Sevilla, SpainHelping my daughters settle into off-campus housing in the U.S.Moving my agency to a boutique agency modelThe value of stepping back to reflect on my business’s directionWhy communication and personalized service are key in my boutique agency modelHow specializing in the financial industry sets my agency apartGrab your FREE Resources:
Resources - Simplified Marketing Services
4 ways to work with us:
Services - Simplified Marketing Services
Let’s Connect:
Website: https://simplifiedmarketingservices.com/
LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices
Instagram: http://www.instagram.com/simplifiedmarketingservices
Have a question or a topic you’d like us to cover? Drop me a message on LinkedIn or Instagram. Let’s keep the conversation going and build those meaningful connections!
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August is here and so is vacation time. During this episode, I discuss my plans to take a break in August from my business and marketing. I share my strategy for maintaining a minimal marketing presence and how to make the most of a summer hiatus.
In this episode, I chat about:
Importance of Taking a BreakScheduled BreaksContent Strategy for AugustGrab your FREE Resources:
https://simplifiedmarketingservices.com/resources/
Book a one-time marketing strategy with our marketing roadmap:
https://simplifiedmarketingservices.com/marketing-roadmap/
Let’s Connect:
Website: https://simplifiedmarketingservices.com/
LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices
Instagram: http://www.instagram.com/simplifiedmarketingservices
Have a question or a topic you’d like us to cover? Drop me a message on LinkedIn or Instagram. Let’s keep the conversation going and build those meaningful connections!
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Fehlende Folgen?
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Many business owners underestimate the power of email marketing. They often rely solely on social media to promote their businesses. But social media shouldn't be the only marketing channel you use.
In this episode, I chat with Shannon Vonderach about all things email marketing and its essential role in business success. Join us as we explore the journey from near business collapse to discovering the potential of a strong email list. We discuss practical strategies to kickstart your email marketing efforts and how to leverage this powerful tool to connect with your audience and boost your business growth.
In this episode, we chat about:
The importance of email marketingGetting started with email marketingCommon misconceptions and challengesActionable tips to start and grow your email listResources Mentioned:
Email Marketing Platforms:FlodeskMailerLiteConvertKitPromotional Offer: Get 50% off your first year with Flowdesk using this link.About the Guest:
Shannon Vondi. Shannon (aka Mrs. Vondy and often called The Email Queen) went from burnt-out wedding photographer to email obsessed when she sent ONE email and earned $2600. After earning an additional 13k that year from email marketing alone, she created The Email Club. Now, through her Email Club Membership, she's helped hundreds of business owners discover that email is easy, fun, and extremely profitable.
When she isn't talking about email or mentoring business owners, you can find her snuggled up on the sofa binging Netflix with her husband and their 2 rescue huskies.
Connect with Shannon below:
Instagram
Website
Email list
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Let’s talk about a critical aspect of your marketing strategy: diversification. Unlike a single-channel marketing strategy where you focus on one channel, such as social media, a diversified marketing strategy uses multiple ways of reaching potential clients. For example, you might use social media AND email marketing.
In this episode, I dive into the critical topic of diversifying your marketing strategy, how important it is to not rely solely on social media, and explore various marketing channels to ensure your business thrives even when you need to take a break.
In this episode, I chat about:
The Risks of Single-Channel MarketingThe Benefits of Diversified MarketingHow to Diversify Your MarketingThe Importance of Taking BreaksSocial Media DependencyGrab your FREE Resource: The Simplified Guide to Diversified Marketing Strategies
https://simplifiedmarketingservices.com/resources/
Book a one-time marketing strategy with our marketing roadmap:
https://simplifiedmarketingservices.com/marketing-roadmap/
Book a coffee chat:
https://calendly.com/biancamsmith/coffee-chat-w-bianca
Let’s Connect:
Website: https://simplifiedmarketingservices.com/
LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices
Instagram: http://www.instagram.com/simplifiedmarketingservices
Have a question or a topic you’d like us to cover? Drop me a message on LinkedIn or Instagram. Let’s keep the conversation going and build those meaningful connections!
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Video marketing is a powerful tool for financial professionals looking to enhance their marketing strategies. It allows you to showcase your expertise, personality, and business to a broader audience, making it a vital tool for connecting with clients outside your time zone or local community.
In today’s episode, my guest, Erika Jones shares her expertise in video marketing, discussing its importance and providing actionable tips for financial professionals to integrate video into their marketing strategies.
In this episode, we chat about:
The Importance of Video MarketingEricka’s Journey to Video MarketingBenefits of Video Marketing for Financial ProfessionalsOvercoming the Fear of Being on CameraSimplifying Video MarketingRepurposing ContentTips for Financial Professionals to Get StartedAbout the Guest:
Erika Jones is the brains and hands behind Intelligent Octopus video editing. She loves to work with the video editing details of your business projects. She began editing in college, on what was then the only digital editing computer on campus. Since then, she has worked in corporate, non-profit, and online video editing.
Some of us thrive in creating content, talking to interview guests, or teaching. Erika loves to help all of those endeavors shine with no-nonsense, simple editing that makes your content shine. With over 15 years of experience, she takes all of the rewatching and detail work out of your hands and returns a deceptively simple-looking video to you with all of the details in the right places.
Connect with Erika below:
Website
LinkedIn
Facebook
Free Resource:
Record Your Videos Right
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As financial professionals, your days are often filled with client work and if you haven’t outsourced your marketing then marketing your business and all the other things we have to do as business hours. This is why simplifying your schedule and having dedicated theme days and time blocking can reduce the overwhelm you may feel.
In today’s episode, I’m sharing how you can simplify your scheduling by theming out your week. This will save you time, and energy, let you get more work done, and give you more focus on your business.
In this episode, I chat about:
What is a Themed WorkweekKey Benefits of a Themed Workweek:Journey to Themed WorkdaysSteps to Create Your Themed WorkweekGetting Started: Tips for SuccessGrab your FREE Resources:
https://simplifiedmarketingservices.com/resources/
Book a one-time marketing strategy with our marketing roadmap:
https://simplifiedmarketingservices.com/marketing-roadmap/
Let’s Connect:
Website: https://simplifiedmarketingservices.com/
LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices
Instagram: http://www.instagram.com/simplifiedmarketingservices
Have a question or a topic you’d like us to cover? Drop me a message on LinkedIn or Instagram. Let’s keep the conversation going and build those meaningful connections!
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Imagine walking into a chaotic bookstore where books are strewn everywhere with no clear organization. Frustrating, right? You'd probably leave without finding the book you wanted. Now, picture walking into a cozy, well-organized bookstore where books are neatly categorized by genre and author, making it easy to find what you need and enjoy your visit. This is the experience you want with your content—a feeling of calm and order, not overwhelm.
In today’s episode, I’m sharing on how a content hub serves as your organized bookstore, a centralized location where all your content is stored, organized, and easily accessible. It’s your personal content sanctuary, helping you control the chaos and amplify your marketing efforts.
In this episode, I chat about:
How to simplify your marketing with a content hubWhy you need a content hubBenefits of using Airtable for your content hubA step-by-step guide to building your content hubGrab your FREE Simplified Content Hub:
https://simplifiedmarketingservices.com/the-simplified-content-hub/
Book a one-time marketing strategy with our marketing roadmap:
https://simplifiedmarketingservices.com/marketing-roadmap/
Let’s Connect:
Website: https://simplifiedmarketingservices.com/
LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices
Instagram: http://www.instagram.com/simplifiedmarketingservices
Have a question or a topic you’d like us to cover? Drop me a message on LinkedIn or Instagram. Let’s keep the conversation going and build those meaningful connections!
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It’s easy to want to reduce your marketing this summer and just sit by the beach or pool all day. But stopping your marketing can be a big mistake. Even during the busiest seasons, or the lazy days of summer, nurturing your audience is crucial. Think of it like tending to a garden. Just as plants need regular care, so does your marketing. If neglected, both can wither away.
In today’s episode, I’m sharing tips on how to maintain your marketing momentum during the summer while still enjoying some much-needed downtime.
In this episode, I chat about:
Embracing the Summer VibesCommon Marketing Mistakes in the SummerKeeping Your Marketing Alive Without the StressScaling Back Without Losing TouchUnplugging from marketingHave a question or a topic you’d like us to cover? Drop me a message on LinkedIn or Instagram. Let’s keep the conversation going and build those meaningful connections!
Grab your FREE Simplified Content Hub:
https://simplifiedmarketingservices.com/the-simplified-content-hub/
Book a one-time marketing strategy with our marketing roadmap:
https://simplifiedmarketingservices.com/marketing-roadmap/
PBS Method (Plan, Batch & Schedule):
Episode 4: https://simplifiedmarketingservices.podbean.com/e/simplifyyourcontentpbsmethodpart1/
Episode 5:
https://simplifiedmarketingservices.podbean.com/e/simplifyyourcontentpbsmethodpart2/
Let’s Connect:
Website: https://simplifiedmarketingservices.com/
LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices
Instagram: http://www.instagram.com/simplifiedmarketingservices
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Marketing doesn’t have to be a separate chore. It can be seamlessly woven into your day-to-day life. Find what works best for you and embrace the freedom and creativity that entrepreneurship offers.
In today’s episode, I’ll explore the concept of work/life integration and how blending your business and personal life can lead to a more fulfilling and less stressful routine. I’ll share personal stories and practical tips on integrating marketing tasks into your daily life, ensuring your marketing efforts are effective and sustainable.
In this episode, I chat about:
Work/Life Integration vs. Work/Life BalanceEmbracing an Unstructured ScheduleFinding Your Unique RhythmPractical Tips for Seamless Marketing IntegrationReflecting on Your DayHave a question or a topic you’d like us to cover? Drop me a message on LinkedIn or Instagram. Let’s keep the conversation going and build those meaningful connections!
Grab your FREE resources:
https://simplifiedmarketingservices.com/resources/
Let’s Connect:
Website: https://simplifiedmarketingservices.com/
LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices
Instagram: http://www.instagram.com/simplifiedmarketingservices
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Have you ever wondered if you’re truly leveraging the full potential of social media to create lasting client relationships? If so, you’re in the right place.
In today’s episode, we’ll be exploring how financial professionals can transform social media from a mere broadcast tool into a powerful platform for building genuine relationships. We’ll discuss lead generation, building referrals, and how to humanize your brand.
In this episode, I chat about:
Connecting Over ContentBuilding Bonds Through Lead GenerationLinkedIn Lead Generation TipsNurturing Referrals and Business Connections on InstagramHumanizing Your BrandThe Importance of Social Media EngagementHave a question or a topic you’d like us to cover? Drop me a message on LinkedIn or Instagram. Let’s keep the conversation going and build those meaningful connections!
Grab your FREE resources:
https://simplifiedmarketingservices.com/resources/
Let’s Connect:
Website: https://simplifiedmarketingservices.com/
LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices
Instagram: http://www.instagram.com/simplifiedmarketingservices
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As a business owner, simplifying content creation is crucial for marketing and maintaining an effective social media presence without feeling overwhelmed. It's the key to streamlining your processes and reducing the time and effort spent producing and managing content. This allows you to focus on core activities like strategy development and customer engagement while ensuring a consistent flow of high-quality content without burnout. A simplified approach to content creation leads to better resource management, increased productivity, and more impactful marketing efforts.
In this episode, I discuss how you can simplify content creation through batching and scheduling, which are part of the PBS (Planning, Batching, and Scheduling) method, can simplify content creation. Listen and learn how these techniques can help you manage your content more effectively, reduce stress, and free up time for other critical business activities.
In this episode, I chat about:
Picking a marketing day for content creationHow to plan your content creation week by week Creating templates to streamline your graphics creation process Why you need to stop using template shopsHow to choose a scheduler that works best for your businessResources:
Grab your FREE Content Hub:
https://simplifiedmarketingservices.com/the-simplified-content-hub/
Let’s Connect:
Website: https://simplifiedmarketingservices.com/
LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices
Instagram: http://www.instagram.com/simplifiedmarketingservices
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As a business owner, creating marketing content, particularly for social media, can be very demanding. You have to think about the ideas, create the graphics, write a copy, do the hashtag research, and schedule your posts. When marketing isn't your thing, these tasks can quickly become overwhelming, leading to burnout. Content creation demands time, creativity, and strategic planning, making it a challenge for those juggling multiple aspects of their business. However, the good news is that creating a steady flow of high-quality marketing content without burnout is possible. With a clear strategy, you can effectively create content that promotes your business on social media.
In this episode, I discuss how to plan social media content using my PBS (Planning, Batching, and Scheduling) method. Let’s explore how this structured approach can simplify and streamline the often-overwhelming content creation process by breaking it down into 5 pillars that can help you build and maintain a consistent and engaging online presence.
In this episode, I chat about:
How to simplify marketing when it comes to content How to use the PBS method to organize and streamline your content Tips to make your content planning and creation funHow to tailor your content for your clientele How to choose your topics, write a copy, and create graphics 4 actionable steps for planning your social media contentResources:
Grab your FREE Content Hub:
https://simplifiedmarketingservices.com/the-simplified-content-hub/
Let’s Connect:
Website: https://simplifiedmarketingservices.com/
LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices
Instagram: http://www.instagram.com/simplifiedmarketingservices
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The human side of your brand is very critical and it's about infusing authenticity, empathy, and human connection into your brand's identity and interactions. In a marketplace increasingly driven by technology and automation, consumers crave genuine and relatable experiences. By humanizing your brand, you build trust and loyalty, as customers feel understood and valued. Humanizing your brand opens a door for transparent communication, personalized service, and a consistent demonstration of your brand's values and personality.
In this episode, I discuss strategies for humanizing your brand, being authentic, and increasing your traction. Listen and learn how to leverage storytelling in your messaging to build genuine connections with your audience.
In this episode, I chat about:
What it means to humanize your brand.How to create authentic content that aligns with your brand mission and valuesThree strategies to humanize your brand with the power of personal storiesHow to share your journey and help your audience connect with real experiencesHow to add a human touch to your brand using clients' success storiesHow to humanize your brand through lessons learnedHumanize your brand carousel: https://www.instagram.com/p/C7CDB4_L5mC/?img_index=1Let’s Connect:
Website: https://simplifiedmarketingservices.com/
LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices
Instagram: http://www.instagram.com/simplifiedmarketingservices
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As a business owner looking to drive sustainable growth and success, infusing your mission, vision, and core values into your marketing can help create a cohesive and authentic brand identity that resonates deeply with your audience. This integration is the key to maintaining clarity and focus in your marketing strategies, ensuring that all campaigns and content are purpose-driven and aligned with your objectives. By consistently communicating your values, beliefs, and long-term goals, you differentiate your brand in a crowded marketplace and build a strong, recognizable presence.
In this episode, I talk about how I infuse our mission, vision, and core values into our marketing at Simplified Marketing Services. Our goal is to help you know us on a deeper level, understand who we are as an agency, and get some tips on how you can make every marketing effort reflect the true essence of your business to maximize your profitability.
In this episode, I chat about:
Simplified Marketing Services mission, vision, and core valuesHow we create content that helps clients become thought leaders in their industryHow to create content that builds a brand Simplified Marketing Services’ 5 core values and how we live up to them.How to put family first as a core value without compromising your successWhy you shouldn’t stop your marketing reel: https://www.instagram.com/p/C69A1wSuSyb/Let’s Connect:
Website: https://simplifiedmarketingservices.com/
LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices
Instagram: http://www.instagram.com/simplifiedmarketingservices
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Cultivating a pivotal mindset is crucial for any business owner. Recognizing that change and adaptation are not just inevitable but essential for growth and success. When market conditions shift, customer needs evolve, or unforeseen challenges arise, the ability to pivot allows us to remain resilient and relevant. This means being open to reevaluating strategies, experimenting with new approaches, and sometimes making tough decisions to move in a different direction. By embracing the pivot, you can turn ideas and potential setbacks into opportunities for innovation and improvement, ultimately leading to a stronger, more successful business.
In this introductory episode of the Simplified Marketing podcast, your host, Bianca, shares the pivotal moments that have shaped her career, from her days as a military spouse to becoming a marketing strategist and the inspiration behind the podcast. Bianca is a marketing strategist for financial professionals who want to humanize their brand content through storytelling.
In this episode, she chats about:
Introduction to the Simplified Marketing Podcast: An overview of what the podcast covers and what to expectHow to integrate your life and business while simplifying your marketingThe different Seasons of business owners and entrepreneurship experience How pivoting got Bianca to where she is todayBianca's story of transitioning from a veteran & military spouse to a marketing strategistLet’s Connect:
Website: https://simplifiedmarketingservices.com/
LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices
Instagram: http://www.instagram.com/simplifiedmarketingservices
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Are you a CPA, CFO, bookkeeper, or another financial professional struggling with your marketing?
Do you want to find ways to simplify your marketing and learn how to integrate marketing into your everyday life?
If so, welcome to the Simplified Marketing Podcast.
I'm your host, Bianca Smith. I’m here to share the lessons I’ve learned and the wisdom gained from running a financial marketing agency.
I’m going to give you actionable steps to not only simplify your marketing as a financial professional but also how to humanize your brand and integrate marketing into your daily routine. I’m also keeping it real about the ups and downs of this entrepreneurial rollercoaster.
Connect with me on social:
Instagram: https://www.instagram.com/simplifiedmarketingservices/
LinkedIn: https://www.linkedin.com/in/biancamarissasmith/
Grab your free resources: https://simplifiedmarketingservices.com/resources/
