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“Building a business and life you love” has been integral to the Addo Aesthetics mission statement since day one. Part of how building a business and life you love manifests is that when it comes to taking vacation time, it’s not an attempt to escape the trappings of life and work.
Instead, it’s an enrichment, a time to reflect, reinvest in yourself, and pour back into your cup in a different environment so you return to life and work with a fresh perspective and a renewed sense of purpose.
If you’re not at that place yet, don’t fret; this is why we work to build systems-based businesses so that vacation time doesn’t feel like an escape or even an impossibility. In this episode, I’m sharing some of my biggest takeaways from time spent disconnected this summer and how you can take a “vacation” (no plane ticket required) to reflect and make big moves in your life and business, too.
In this episode, I go over:
How I define “vacation” in the context of taking time away from your business and why I believe it’s a critical activity for Spa CEOs
What vacation time allows us to do as the leader and visionary of our businesses
Four of my key takeaways and top lessons from taking a month-long vacation in Europe this summer
Insights gleaned from my time on vacation why they’re my North Star in building a business that supports a life that I love and how you can do that, too
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/398
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
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As a brick-and-mortar spa owner, you have the great advantage and opportunity of using nearly every avenue of marketing to benefit your business. Digital marketing and advertising, grassroots and in-person events marketing, and both online and offline strategies are available to you, but the backbone of all marketing is going to be your bread and butter, especially in today’s economy.
That backbone is relationship marketing, more specifically, strategic partnerships. In this episode of Spa Marketing Made Easy, we’ll explore what makes for a strong strategic partnership and my top tips for finding and building them.
In this episode, we discuss:
Why you'll want to focus your marketing efforts beyond the screen and dive deep into relationship marketing
What makes for a solid strategic partnership and how to begin identifying who your ideal strategic partners would be
The tool I use and questions I ask to ensure that partnerships are mutually beneficial
My top tips for getting started in building your business relationships and bridging the gap from a contact being a connection into a strategic partner
To read the full show notes for this episode, visit:
https://www.addoaesthetics.com/blog/397
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
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Retail sales are a big chunk of your spa’s revenue, and while you may feel like you’re maximizing your sales opportunities in the spa, the truth is, if you don’t have an online storefront for your retail, you’re leaving a lot of money on the table.
Back on the podcast to talk all things spa e-commerce and retail sales utilizing the power of the Shopify platform is Ryan Files.
Beyond being our most frequent guest here on the Spa Marketing Made Easy podcast, Ryan is the Vice President of Sales with High Level Marketing and a marketing expert who has worked with hundreds of individual practices on their marketing and SEO efforts, from spas to dermatologists and plastic surgeons, as well as aesthetic manufacturers such as BTL, Rohrer Aesthetics, PDO Max, Emage Medical, and The Salt Facial.
Tune in as we discuss what you need to consider and plan for if you opt to expand your spa’s retail into the online marketplace and how to set yourself up for success.
In this episode, we discuss:
The first steps to getting started with building a Shopify storefront
Leveraging your know, like, and trust factor to build the e-commerce side of your business
How to integrate a Shopify storefront with your existing spa website
Key considerations and pieces to prep before building and launching your e-commerce store
Ryan and Daniela’s top tips for making your e-commerce revenue stream worth the work
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/395
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
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Your sales are going great, and you’re expecting one of your spa's highest revenue months yet, but when it comes time to do your monthly bookkeeping, what you brought in seems to have flown out the door just as fast. Does that feel familiar?
Whether it’s constantly feeling like you’re in a state of catch-up with your business finances, or you honestly don’t know where all the money is going — Team Addo coach Nicole Cooley and I are here to break down all your cash flow woes so you can start seeing exactly where your money is going and manage it to flow where you want, when you want.
If you ever feel like trying to manage your business’ finances is a rollercoaster ride, we’re going to shine a light on our biggest tips and top tool, YNAB (short for You Need a Budget), to smooth out the bumps so your cash flow can actually be in, well, flow!
In this episode, we discuss:
How getting a hold of your spa’s cash flow allows you to pay yourself more and find opportunities for your business to absorb expenses that can be tax deductible
Why you need to look at managing cash flow as a marathon, not a sprint, and how we use YNAB (You Need a Budget) as a tool to help demystify where money is going and flowing
An overview of the Profit First enveloping system, how we tailor it to spas and tips for how to gradually shift your cash flow percentages
Understanding the big picture of your business's financial health and how profit, savings, and taxes put the puzzle together
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/394
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
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The magic “million dollar mark” is a goal my team and I frequently hear within our coaching programs and among our Spa CEO students and clients, and for good reason. Being a seven-figure business owner is a huge accomplishment, one that many small businesses don’t achieve, especially women (a statistic we’re set out to change among spa owners!).
However, just as frequently as we hear that goal, we see the same mistakes made by spa owners that hinder their ability to grow to that million-dollar-per-year mark. The good news is that these mistakes aren’t complicated to fix. But they do require consistency in your commitment to being and acting like a Spa CEO because, when you own that role and what you need to do to fulfill it, these are mistakes you’ll naturally avoid.
Join me and Team Addo coach Nicole Cooley for our second episode of Finance Month on the Spa Marketing Made Easy podcast, where we discuss:
The five most common mistakes spa owners make keeping them from hitting $1 million in annual revenue
Why knowing your numbers is critical to your ability to reach $1 million as well as how to analyze those numbers so you can leverage them
Nicole’s tips for creating a cash reserves calculation that works specifically for you
Understanding lines of credit and how to leverage loans and other financial assistance to grow your business
How scheduling and capacity planning play into your big picture goals, plus how to have several success plans so you’re never left wondering what move to make next on your journey to $1 million in annual revenue
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/393
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
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“It’s one-click to get this, that and the other, so we really need to do a deep-dive and check in a few times per year to really make sure we’re scaling back and focusing on not wasting."
That’s just one of the nuggets you’ll glean from this week’s episode, which is all about lowering your spa’s operating expenses. Beyond making more sales, the other simplest way to create more cash available in your business is to slash those expenses, especially the ones that aren’t bringing you a return on your investment.
Joining me on the mic on this episode of Spa Marketing Made Easy, we have Nicole Cooley, one of our Team Addo and Growth Factor Framework coaches who approaches money in a way that combines numbers, values, beliefs, and dreams, making it a topic you can actually feel excited about and empowered by as you work toward growing and scaling your spa business.
In this episode, we discuss:
Where to begin analyzing your expenses and what you can easily cut first
Why it’s critical to begin incorporating your patterns and behaviors into your financial system
How tracking your marketing efforts plays into your overall financial plan, and key points of consideration on how to adjust your marketing budget
Nicole and Daniela’s top tips on making money decisions that align with your overall business vision and growth plan
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/392
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
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While I no longer work in the treatment room, I’m an aesthetician at heart, and when I attended a recent DermaConcepts event in the DMV area, I had the pleasure of sitting in on one of Toni Lee Roldan-Ortiz’s presentations focused on the unique science of Vitamin A delivery that DermaConcepts delivers through their Environ line.
I gleaned a ton of new insights during that presentation, and since Addo Aesthetics is a strategic partner with DermaConcepts, I knew I had to have Toni Lee on the show.
Toni Lee has over 30 years in the beauty industry where she began as a television and celebrity makeup artist, and with time, followed her passion into skincare and became a licensed esthetician who also holds certifications in paramedical camouflage makeup, Pastiche Advanced Skin Analysis, and Oncology Aesthetics.
With extensive experience at a prominent plastic surgery office in New York where she helped grow the practice, train the team, and create treatment protocols as well as build sales as their lead aesthetician, Toni Lee eventually shifted into her current role as a National Master Trainer and Sales Manager for DermaConcepts, the exclusive distributor of Environ Skin Care in the USA, where she trains physicians, nurses and estheticians on the leading science and skincare that Environ delivers.
In this episode, we discuss:
The importance of Vitamin A for everyone and many skin conditions
The science behind how DermaConcepts is delivering Vitamin A in their Environ products
Why lipid forms of Vitamin A are more beneficial to achieving best results for our client regardless of skin condition or season
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/391
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
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Sales – the lifeblood of business, but the thing that makes most Spa CEOs shrink back for fear of being too salesy, slimy, pushy, insert any other cringe-inducing adjective here. Even if you’ve forced yourself to bite the bullet with selling and muscle through it, I promise sales conversations don’t need to be something you fear or white-knuckle your way through.
I want you to have a total reframe on what it means to sell, and here to guide you through it is my guest, and a beloved member of Team Addo, Eugene Vassilas. Eugene is a Sales Trainer and Growth Consultant who helps overthinking Spa CEOs shift into confident leaders who approach sales strategy through empathetic communication, and if you’ve ever had the pleasure of having a call with him through our Team Addo channels, you know how he embodies this practice of sales as service.
Tune in as we discuss:
Detaching yourself from the outcome of sales conversations and how to view sales as a form of service through empathy and empathetic listening Developing your sales mindset and tangible practices for how to show up for a sales call Approaching sales conversations with an evidence-based strategy, which allows you to dig deeper with your client or potential client The importance of personal self-care practices and boundary-holding for successful sales conversations as well as tips for overcoming the fear of sales calls, leading sales conversations when a client asks for “everything,” and getting clear on goals and intentions through sellingTo read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/390
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
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We love to talk strategy and marketing here on the Spa Marketing Made Easy podcast, but every now and again we bring you a “talk shop” style episode with a focus on a new aesthetic product or modality that we think is worth the buzz.
In this week’s episode, we have return guest, Jaclyn Luongo, joining us on the mic to share all about PDO Max’s new skin booster, LúmEnvy™.
Jaclyn is the Director of Sales & Business Development for PDO Max and was last on the show when they debuted their AfterGlo™ product. Jaclyn is not only a fantastic source of knowledge on these products and how they work to benefit the skin and enhance your client’s results, but she’s also an incredible aesthetic industry expert who speaks to how you can maximize the profitability of PDO Max’s suite of products.
In this episode, we discuss:
The latest product and skin booster by PDO Max, LúmEnvy™
What LúmEnvy™is, how it can boost your client’s results and the 4 key ingredients in this skin booster
Ideal client candidates for LúmEnvy™ and how to integrate this new product into your existing menu of treatments
Breaking down the cost of LúmEnvy™and thoughts on pricing and packaging for profitability
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/389
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
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Tracking and assessing your KPIs (Key Performance Indicators) is a critical Spa CEO activity, and while there are many KPIs to keep your eyes on, there’s one particular KPI that plays a foundational role in your spa’s overall success and profitability, which is why I’m giving focus to it in its own podcast episode.
In this episode of Spa Marketing Made Easy, we’re diving deep on the KPI of Revenue Per Room Per Hour, which has a variety of factors at play in how you can boost your business’ profitability. Tune in as I walk you through the Revenue Per Room Per Hour metric and three key ways you can increase your revenue and maximize your providers’ time and profit-producing capacity.In this episode, you’ll learn:
The in’s and out’s of breaking down, calculating and tracking the KPI of “revenue per hour per room”
Utilizing simple upgrades to increase revenue per hour per room and how to select the best ones to promote
Creating timing efficiencies and helping your providers understand how to best utilize their time with their clients
How to tie in retail sales into your sales approach to boost your revenue per hour per room as well as your spa’s overall revenue and profitability
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/388
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
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You’ve got happy clients who sing your praises and a business that’s flourishing, but you’re feeling the time crunch between still being in the treatment room while also trying to continue growing your blossoming business.
In this episode of Spa Marketing Made Easy, I’m walking you through our 4-simple steps framework for how you can begin shifting out of the treatment room as a provider so you can start focusing more of your time to be in the role of Spa CEO. As Spa CEO, your efforts are focused on leading your team, building out systems and infrastructure, and growing the business so that eventually you’re in a place of being work optional in every capacity.
Tune into this episode to learn more about:
The process of building out your dream team and the mindset you need to succeed in hiring and transitioning yourself out of the provider role
Understanding and calculating the break even point of your providers
Creating a winning marketing strategy and getting either a new or existing team member’s books filled
How to manage your calendar like a Spa CEO
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/387
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
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When introducing a new service, modality, product, or provider to your spa, your primary goal as Spa CEO is recouping your return on investment, and your second goal should be profit. But as my 4x repeat guest on this episode shares, it’s not enough to simply tell your clients you have something new or post about it passively, you have to structure your marketing materials for success.
Joining us back on the podcast is Ryan Files, the the Vice President of Sales with High Level Marketing, and marketing expert who has worked with hundreds of individual practices on their marketing and SEO efforts from spas to dermatologists and plastic surgeons, as well as aesthetic manufacturers such as BTL, Rohrer Aesthetics, PDO Max, Emage Medical, and The Salt Facial.
Listen in as we talk about how to be proactive with your on-site marketing and website structure to ensure success when introducing a new service or provider to your spa.
In this episode, we discuss:
Assets to have in place for a successful launch of a new service in your spa or when bringing in a new provider
Why you need more than just a basic all-encompassing services page on your website
Key data point, insights, and statistic on spa industry audiences and conversion rates
Top tips for structuring your services pages to capture the new lead or booking conversion
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/386
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
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You’ve got a beautiful website for your spa and social media profiles where you post content consistently, but there’s one more asset you need to have in play to tie them together to bring in a steady stream of new leads and bookings. That thing is sales funnels – and yes, they are critical for brick and mortar local businesses, especially spas.
In this episode of Spa Marketing Made Easy, I’m going to give you the full 101 on all things spa sales funnels — why you need them in play in your business, how to structure them, and what you need to have to ensure success with your sales funnels no matter what you’re offering. Whether you have some sales funnel building experience or you are brand new to this digital marketing tool, I can guarantee you’ll walk away with plenty of valuable nuggets you can use to increase your spa’s leads and bookings in the coming quarter.
In this episode, I’ll teach you:
What a sales funnel is and how using them in your client acquisition and retention strategies helps increase sales and enhance your business’ sales processes
How to properly structure your spa’s sales funnels for success including the number one element you need to see results
Key performance indicators to assess your sales funnel performance
The steps of how your ideal client or customer should travel through your spa’s sales funnel
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/385
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
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When we talk about marketing strategy, all too often the primary focus of the conversation is about getting new clients through your spa’s door. Now don’t get me wrong, having a fresh flow of new leads and clients is critical in the health of your business, but just as important is retaining your existing clientele.
While you will inevitably get client drop off simply due to the natural flux of life circumstances among your clients, regardless of the incredible caliber of service you provide, focusing on client retention is key for building a business that’s profitable. In this episode, we’re going to talk about all the angles of this key metric you need to keep your eye on as a Spa CEO.
In this episode, we discuss:
Why client retention is such a critical KPI to keep tabs of within your business and how it sets you up to increase your spa’s overall profitability
Balancing the metrics of client acquisition and retention based on the specific growth stage of your spa business
Benchmarks to keep in mind for assessing where your current client retention KPIs fall and how to adjust your marketing budget accordingly
A couple of my favorite strategies, including one you can start TODAY to keep your existing clients on your spa’s books
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/384
To get our FREE Spa Membership Best Practices Guide, click here.
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
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Maybe you’ve considered running a membership for your spa, but the thought of consistently marketing your membership and making it profitable has you questioning whether it’s the right strategy for your business. Well, if you’re a regular listener, you already know that everything we share here on the Spa Marketing Made Easy podcast is about delivering straight-to-the-point strategies, and that we put an emphasis on profit, not just revenue.
This episode about starting a spa membership is no different. Whether you’re looking for a new way to bolster client retention and build in recurring revenue, or revive an old membership with a fresh approach to structuring and marketing your membership, this is a must-listen episode.
In this episode, you’ll learn:
Why building in recurring revenue streams matter for your spa
The two main membership models for spa and navigating their nuances
Effective marketing strategies for your spa membership and keeping it front and center in your marketing efforts
The 6 best practices for starting and streamlining a spa membership
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/383
To get our FREE Spa Membership Best Practices Guide, click here.
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
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In this episode, I sit down with Misty Gillette, a resilient military spouse who has overcome numerous challenges to become a successful spa owner with two thriving locations.
Throughout our conversation, Misty opens up about the rewarding aspects of owning a business, particularly the joy of seeing her employees flourish and grow. She emphasizes the importance of creating a positive work environment where people feel included, connected, appreciated, and valued, which directly translates into an exceptional client experience.
We discuss the role that mindset plays in achieving success in business, discussing the significance of resilience and perseverance when faced with difficult times.
Join us as we explore Misty's transformative journey from a military spouse to a successful spa owner, and discover the valuable lessons she has learned along the way. This episode is a testament to the power of mindset, resilience, and the ability to overcome challenges in both personal and professional life.
In this episode, we discuss:
The rewarding parts of owning a business and focusing employee growth
The importance of creating a positive work environment for both employees and clients
The role of mindset, resilience, and perseverance in navigating business challenges
The significance of understanding oneself and others, being empathetic, and approaching problems from different perspectives
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/382
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
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Daniela’s turning 43 this week!
This episode she shares the themes that sum up each of her adulthood decades:
20s = Discovery
30s = Babies
40s = Refinement + Simplification
Take a listen as this episode is full of “Danielaisms” AKA the big, bold statements Daniela repeats as part of her coaching philosophy.
PLUS, and most importantly, she’s giving back to the Spa Marketing Made Easy listeners in a big way during this episode.
In honor of her 43rd birthday, she’s running a limited time offer where you can purchase one 1:1 Coaching Call for $43!
This offer is available for the first 43 buyers and is limited to 1 call per person. To apply the discount, use code: BIRTHDAY43
One 1:1 Coaching Call is regularly $297, which means this exclusive offer is a $250 discount: Purchase the $43 1:1 Coaching Call.
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/381
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
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In this episode, we look at the importance of intentional spending when it comes to hiring providers for your spa.
As a spa owner, making sure that every penny spent is purposeful and benefits the company is essential for long-term success, especially in the spa and service industry.Learn how to use a simple calculator to assess your employees' performance and make informed decisions that will help you navigate the challenges of growing your business in today's competitive landscape.
Focusing on these aspects of your business can reduce stress, increase profitability, and massively impact your revenue.In this episode, we discuss:
The importance of intentional spending and payroll management in a challenging economy
Industry statistics on new business failure rates and the significance of beating the odds
Recommended payroll benchmarks for the spa and service industry
How to determine if your providers are paying for themselves within 90 days
A simple calculator tool to assess employee performance and make informed decisions
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/380
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
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In this episode, I share six powerful strategies to add an extra $10,000 to your revenue, a challenge we give our Growth Factor® students, which they typically achieve in just two months. Across the country, spas are facing a challenging environment where it feels harder to move the needle and maintain business despite working three times as hard. Let's explore smarter ways to increase revenue and focus on profitability.
I challenge each and every listener to take on their own 10k challenge by applying these six strategies to their business.
Learn the importance of having a specific focus for the increased revenue and how it will benefit your company.
Join me as I share these valuable insights and strategies to help you navigate the challenges of growing your business in today's competitive landscape. By making micro-changes and staying focused, you can create a massive impact on your revenue and profitability.
In this episode, we discuss:
The importance of maintaining target margins and adjusting prices for inflation
How upselling and enhancing existing services can increase revenue per hour
Strategies for boosting customer lifetime value through add-on service offerings
The significance of identifying and overcoming fears of increasing revenue
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/379
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
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