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This week on Speakernomics, host Kenneth "Shark" Kinney speaks hall of fame speaker and emcee Jeff Civillico, CSP, CPAE. Jeff shares his expert insights on maximizing engagement and effectiveness at conferences, underlining the strategic aspects of relationship-building, philanthropy, and using video in professional speaking.
In this session, Jeff will:
Demonstrate the process of building and maintaining strong relationships with clients from contract finalization through post-event follow-ups, ensuring ongoing engagement and satisfaction.
Illustrate the importance of personalizing client interactions and gifts based on attentive listening and observing individual client preferences to make clients feel valued and understood.
Explain how to integrate philanthropy into professional speaking as a means to enhance personal connections, maintain professional fee integrity, and differentiate oneself in the market.
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Join us to learn the rich insights and actionable takeaways that epitomize the "Spirit of Cavett" and how it reshapes the speaking profession each day.
In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with NSA Members, Hall of Fame Speakers, Cavett Award Recipients, and more, celebrating "The Spirit of Cavett" which NSA celebrates every year on November 14th.
In this session, you will:
Understand Cavett Robert's legacy and the foundational values he instilled that continue to evolve the NSA community.
Explore the principles of collaboration and mutual support as central to thriving in the speaking industry.
Identify the importance of giving back and mentoring new members to foster a strong, inclusive community within professional speaking organizations.
Examine the impact of adopting an abundance mentality over competition.
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Deepen your understanding of establishing meaningful connections, leveraging feedback for growth, and differentiating yourself in the speaking marketplace. In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with Jason O. Harris, retired lieutenant colonel from the US Air Force, bestselling author, and keynote speaker. Jason shares his journey into the world of professional speaking, underscoring critical strategies and lessons learned along the way.
In this session, Jason will:
Emphasize the importance of building trust with an audience through connections and systematic engagement using tools like LinkedIn and personalized videos.
Illustrate how to adapt and improve from on-stage failures by receiving candid feedback and refining pre-speech preparations.
Highlight the significance of a service-oriented approach, serving clients' needs and creating authentic relationships without seeking immediate returns.
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Join us for a memorable episode that will arm you with the strategies you need to overcome any on-stage challenges with grace and professionalism. In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with an ensemble of seasoned speakers sharing their most memorable "epic fails" and the invaluable lessons they learned while on stage.
In this session, our speakers will:
Define the significance of respecting time limits and preparing backup plans to handle unforeseen circumstances.
Illustrate how humor and humility can be potent tools to manage and recover from unexpected situations during presentations.
Analyze the importance of being adaptable and staying positive to turn potential mishaps into valuable learning experiences.
In this episode you will hear from:
Marcus Sheridan, CSP
Justin Jones-Fosu, CSP
Jess Pettitt, CSP
Dr. Mary Kelly, CSP, CPAE
Jeff Civillico, CSP, CPAE
Michelle McCullough, CSP
Sam Richter, CSP, CPAE
Fotini Iconomopoulos
Corey Pearlman, CSP
Diana Kander
Rob Ferre, CSP
Dr. Willie Jolley, CSP, CPAE, Cavett Recipient
Scott McKain, CSP, CPAE, Cavett Recipient
Ruby Newell-Legner, CSP, Cavett Recipient
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Cultivate a winning sales strategy and elevate your speaking career! In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with Mark Hunter, CSP, author of several books on sales and prospecting, sharing his invaluable expertise on thriving in the speaking business.
In this session, Mark will:
Explain the significance of maintaining a robust sales pipeline by engaging in five meaningful conversations daily to ensure consistent booking opportunities.
Illustrate the advantage of adopting both a hunter and farmer mindset by sharing the importance of direct outreach and sustained engagement to secure speaking gigs.
Guide speakers on establishing strong personal connections with decision-makers by discussing methods to understand their unique needs and continuously adding value to their organizations.
Highlight strategies like Book a Meeting from a Meeting (BAMFAM) to keep the momentum in the sales process and reduce prospects' chances of going radio silent.
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Deepen your understanding of the NSA Foundation's mission, and discover tangible ways to contribute to and benefit from this invaluable support network within the speaking profession.
In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with chair of the NSA Foundation, Patrick Henry, CSP.
In this session, Patrick will:
Illustrate the pivotal role of the NSA Foundation, detailing how its diverse initiatives, including disaster relief funds, technology grants, and scholarships, are designed to support members in their most critical times of need.
Explain the foundation's history and growth, demonstrating how a small act of collective generosity evolved into a robust, multi-million dollar fund serving the speaker community.
Encourage speakers to take proactive steps in identifying peers who might be struggling, and learn how to fill out applications on their behalf to ensure those in need receive timely assistance.
Highlight the importance of engaging with and giving back to the NSA community, elaborating on how these actions not only foster professional growth but also build lasting, meaningful relationships.
Share inspiring stories of resilience and benevolence within the community, showcasing how both small and large acts of kindness have significantly impacted individuals' lives, reinforcing the message that no speaker should feel isolated.
Emphasize the practical steps and processes involved in distributing aid, with insights on how to navigate the foundation's offerings in times of personal or widespread crisis.
To learn more about the NSA Foundation, go to: https://www.nsafoundation.org
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Learn how to stay ahead in the speaking industry by mastering the art of blending technology with genuine human connection. In this episode of Speakernomics, host Kenneth "Shark" Kinney invites Hall of Fame speaker, best-selling author, and AI expert, Sam Richter. Sam sheds light on leveraging AI to amplify your speaking business while maintaining authenticity.
In this session, Sam will:
Explain how to analyze the vast pool of data to find the right decision-makers and tailor your outreach, making it highly relevant and effective.
Illustrate strategies to incorporate AI in building and maintaining client relationships, ensuring consistent communication without losing the human touch.
Emphasize the importance of being authentic and genuine, especially in a world increasingly dominated by AI technologies, and how your humanity can be a key differentiator in winning over clients.
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This week on Speakernomics, host Kenneth "Shark" Kinney speaks with newly inducted Hall of Famer, Jon Petz, CSP, CPAE. Jon's mastery in integrating magic with speaking has not only wowed audiences but has also set new benchmarks in creating memorable moments on stage.
In this session, Jon will:
Illustrate how to create unique connections and memorable moments on stage, ensuring the audience feels a sense of amazement and emotional engagement.
Analyze the balance between delivering high content and maintaining audience engagement, emphasizing the need for actionable tactics coupled with a compelling narrative.
Encourage speakers to embrace their unique traits and get coaching early to refine their craft and structure, thereby enhancing their onstage presence and overall speaking performance.
Watch this episode on our YouTube Channel!
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In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with Diana Kander, an innovation consultant, keynote speaker, former professor, and New York Times bestselling author, to share her insights on leveraging curiosity in the speaking business.
In this session, Diana will:
Illustrate the significance of constantly iterating and improving the core product, which is the speech itself, at every stage of a speaking career.
Encourage speakers to prioritize activities with high ROI and concentrate on the fundamentals of relationship management and referral follow-ups.
Model the practice of breaking down and repurposing content into flexible "chunks" to customize speeches for different audiences effectively.
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In this episode of Speakernomics, host Kenneth "Shark" Kinney, speaks with several of NSA's Certified Speaking Professionals.
This esteemed group sheds light on the significance and impact of acquiring the Certified Speaking Professional (CSP) designation in the speaking industry.
In this session, guests will:
Highlight the CSP designation as a marker of legitimacy and an essential differentiator in marketing that assures clients of professionalism and commitment.
Discuss the evaluation process, and emphasize investing in high-quality video presentations and maintaining meticulous documentation of speaking engagements.
Recommend connecting with mentors and leveraging resources from the National Speakers Association (NSA) to navigate the CSP certification journey efficiently.
In this episode, you'll hear from:
Frank Kitchen, CSP
Rob Ferre, CSP
Krista Neher, CSP
Genie Snyder, CSP
Heather Younger, CSP
Michelle McCullough, CSP
John Chen, CSP
Lisa Ryan, CSP
Mike Mooney, CSP
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In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with Hall of Fame speaker Dr. Willie Jolley about the art and science of professional speaking. With a career spanning countless successful engagements and media appearances, Dr. Jolley offers invaluable advice for both aspiring and seasoned speakers.
In this session, Dr. Jolley will help you:
Prioritize aspects of life effectively to create a harmonious balance between work and family.
Utilize the importance of consistent and multi-platform content creation and dissemination to engage broader audiences.
Develop an understanding of how speaking frequently can hone your skills and increase your confidence.
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Discover how to stand out as a speaker, make a genuine difference for your audience, and thrive in your professional speaking career in this episode of Speakernomics. Host Kenneth "Shark" Kinney delves into what makes a speaker truly different and memorable, featuring insights from 16 expert guests.
In this session, you will:
Illustrate the significance of authenticity and uniqueness by incorporating talents or activities such as art, music, or storytelling to entertain and educate the audience.
Emphasize the importance of professional conduct by demonstrating how being easy to work with both on and off the stage can enhance a speaker's reputation and lead to repeat business.
Encourage speakers to utilize clarity, contrast, energy, and passion in their presentations to create impactful and memorable speeches.
In this all-star session, you will hear from:
Scott McKain, CSP, CPAE, Cavett Award Recipient
Mark Scharenbroich, CSP, CPAE
John Watkis
Thom Singer, CSP
Jess Pettitt, CSP
Frank Kitchen, CSP
Sylvie di Giusto, CSP
Tim Mathy
Michelle Joyce
Karen McCullough, CSP
Clint Pulver, CSP
Denise Hamilton
Shannon Jones
Nona Prather
Mike Ganino
Mark Levy
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Are you struggling with the challenges of cold outreach for your speaking business? In this episode of Speakernomics, host Kenneth "Shark" Kinney talks with past president of the NSA Ohio chapter and employee engagement expert, Lisa Ryan, CSP. Lisa, shares her expert insights on why and how to embrace outbound marketing.
In this session, Lisa will help you:
Understand the importance of cold outreach and overcoming the fear of the phone
Identifying key industry associations for building your prospect list
Effective techniques for phone outreach and leaving impactful voicemails
Crafting personalized and compelling emails to generate leads
Utilizing CRM systems for consistent follow-up and maintaining client relationships
Additional Links & Resources:
Learn more about Motivational Media
Click here to learn more about how NSA Membership can help you build a better speaking business and become a better speaker!
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Kenneth "Shark" Kinney speaks with John Watkis, an acclaimed speaker, voiceover artist, actor, and coach this week on Speakernomics. John shares his expert advice on how professional speakers can maximize the effectiveness of their vocal deliveries and maintain vocal health.
In this episode, John will:
Explain how to self-assess and monitor vocal habits to improve speaking performance.
Instruct on the importance of proper vocal preparation and maintenance through hydration, vocal rest, and specific exercises.
Demonstrate the significance of utilizing pitch, pace, volume, and tone to create a captivating and dynamic speaking engagement.
Motivate speakers to embrace their authentic voice and integrate their personality into their presentations for a genuine connection with the audience.
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In this episode of Speakernomics, host Kenneth "Shark" Kinney is joined by Greg Wasserman, Head of Relationships for Castmagic, to explore innovative ways professional speakers can maximize and repurpose their content using AI-powered software.
In this session, Greg will:
Explain how Castmagic's AI technology can transform audio and video recordings into various forms of written content, enabling speakers to work smarter, not harder.
Demonstrate how to leverage AI tools to repurpose keynotes and coaching calls into valuable content assets like blog posts, social media snippets, and even lead magnets.
Discuss strategies for aggregating and summarizing Q&A sessions to enhance future presentations and create additional resources for audiences.
Additional Links:
Learn more about Castmagic here.
Learn more about NSA Membership here.
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In this episode of Speakernomics, host Kenneth "Shark" Kinney invites 13 expert speakers to share their insights on what makes a speaker in-demand.
In this session, the experts will:
Emphasize the importance of delivering relevant, problem-solving content tailored to a specific audience, ensuring your message resonates with the listeners.
Illustrate strategies for leveraging name recognition and creating a memorable audience experience to capture and maintain attention.
Discuss how to establish a strong reputation in the industry through continual self-marketing and by being an engaging and delightful presence on stage.
In this all-star session, you will hear from:
Meridith Elliott Powell, CSP, CPAE
Tim Mathy
James Bauchum
Henna Pryor
Richard Schelp
Deia Starr Rank
Clint Pulver, CSP
Lois Creamer
Grant Baldwin
Shannon Jones
Michelle Joyce
Dejah Urbanovitch
Denise Hamilton
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In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with Matt Bauer, founder of Motivational Media, delving into the transformative power of video in the speaking business.
In this session, Matt will:
Explain the importance of capturing a speaker's authentic experience through various filming techniques, rather than just documenting the event.
Discuss the strategic use of video editing for different platforms, highlighting the need for short, jump-cut content on social media and longer, more detailed videos for professional audiences.
Encourage use of color grading and audio optimization in videos to uphold brand standards and enhance viewer engagement.
Reflect on the potential and limitations of AI in video content creation, emphasizing the distinction between technical efficiency and maintaining authentic human connection.
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In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with Association Expert, and co-founder of Cigar PEG, Ed Rigsbee, CAE, CSP. Ed shares his expert strategies for speakers aiming to connect with associations and leverage those connections to grow their businesses.
In this session, Ed will:
Illustrate the significance of positioning oneself as a thought leader within a specific industry using a parachute analogy to determine the core topic.
Advise on the importance of building relationships with editors by offering valuable articles, which can lead to introductions to key decision makers.
Emphasize the need for speakers to have different fee structures for corporate and nonprofit events and discuss the pros and cons of each.
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In this episode of Speakernomics, host Kenneth "Shark" Kinney sits down with Hall of Fame Speaker & coach, Mike Domitrz, CSP, CPAE, who shares his expertise on thriving and growing a speaking career.
In this session, Mike will:
Challenge speakers to differentiate their approach to scripting by finding a balance that allows their authentic personality to shine through, rather than adhering strictly to a fully scripted talk.
Guide speakers to evaluate their content and delivery to ensure they are subject matter experts, trusting their knowledge to speak confidently without the crutch of a script.
Encourage speakers to apply techniques in selling from the stage tactfully, ensuring that any sales pitch offers genuine value and doesn't detract from the primary content of the presentation.
Additional Links & Resources:
Learn more about Mike's October Speaker Retreat in Costa Rica!
2024 Influence Aug 3-6th Denver, CO
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In this special edition of Speakernomics, host Kenneth "Shark" Kinney sits down with 14 individuals ranging from Hall of Fame Speakers, Coaches to Speaker Bureaus and Meeting Planners to talk about what, in their opinion, makes a killer Speaker Reel.
By the end of this episode*, you will:
Evaluate the importance of capturing audience engagement and presenting a clear problem-solution narrative within your demo reel.
Demonstrate techniques to quickly and effectively grab the viewer's attention, ensuring your video is tailored to the client's needs.
Explore the significance of authenticity, storytelling, and audience interaction in building a compelling and credible speaker video.
Identify best practices for maintaining a dynamic and fast-paced reel that highlights your speaking style and expertise.
In this all-star session, you will hear from:
Meridith Elliott-Powell, CSP, CPAE
Lois Creamer
Tim Mathy
Robert Kennedy, III, CSP
Michelle Joyce
Sylvie di Giusto, CSP
Dejah Urbanovitch
Clint Pulver, CSP
Richard Schlep
James Bauchum
Shannon Jones
Grant Baldwin
Matt Bauer
Chris West
*Watch this episode on YouTube!
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