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With Black Friday just around the corner, I know you're probably gearing up for one of the biggest shopping events of the year.
To help you navigate this competitive landscape, I'm chatting with Anna Frapwell founder of Neon Digital Clicks and sponsor of the podcast. Whether youâre a seasoned pro or new to the scene, these expert tips are sure to help you crush your sales goals.
KEY TAKEAWAYS
1. It's Never Too Late to Prepare Anna emphasises that even if you feel behind, it's never too late to start prepping for Black Friday. Whether itâs building your audience or strategising your ads, every bit of effort counts.
2. Understand Your Goals Before diving in, be clear about what you want to achieve. Is it clearing stock, acquiring new customers, or boosting lifetime customer value? Your goals will shape your strategy.
3. Customer Retention Ensure your Black Friday customers stick around by enhancing their post-purchase experience. Excellent customer service and targeted email marketing can turn one-time buyers into loyal fans.
4. Ad Strategy Insights Anna provides a treasure trove of advice on maximising your ad spend while navigating the competitive Black Friday landscape. From clear messaging to vibrant visuals, discover what works best.
5. Post-Purchase Strategy The sales donât end with Black Friday. Utilise customer loyalty programs and nurtured email campaigns to keep the momentum going through the holiday season.
Iâve created a FREE Checklist & Guide for you to action before during & after Black Friday
https://nicolehigginsthebuyerandretailcoach.lpages.co/black-fridayplanner/
Your black Friday Checklist PDF
HOST BIO
Nicole Higgins has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.
She established her own business The Buyer And Retail Coach⢠to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
Sponsor
Neon Digital Clicks
Are you ready to scale your ecommerce store? This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids and family brands achieve explosive growth with high-performing digital marketing campaigns.
Neonâs new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brandâs true potential and reach the heights of success you dream of.
Over the course of 60 days, Neonâs expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition.
At the end of the Runway period, theyâll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.
If youâre ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck.
https://runwaytoresults.com/
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Live shopping is set to hit ÂŁ5 billion in the UK by 2025 with fashion and beauty being the key categories. But what converts and why should it be part of your marketing strategy. In todays episode of Podcast Start Scale Succeed I'm joined by Macdara Duncan International Director of Live Shopping Platform Sprii. https://sprii.io/
Key Highlights to help you understand what works in Live Shopping are below
Authenticity in Content
MacDara emphasizes the importance of maintaining authenticity in live streams, presenting an in-store experience that feels real and unpolished to viewers.
Campaign-Led Approach:
Discover the advantages of using themes or campaigns over discounts to attract and retain viewers during live streams.
Engaging Through Gamification:
Learn how to incorporate interactive elements like quizzes, raffles, and polls to keep your audience entertained and engaged.
Structure of Live Streams:
Get tips on structuring your live sessions effectively, typically lasting 45 minutes to an hour and featuring numerous interactive components.
Continuous Viewer Engagement:
Understand the necessity of repeating themes and products to cater to viewers joining at different times.
Production Quality Flexibility:
Explore the range of production qualities, from casual setups to professional environments, suitable for live streams.
Alternative Hosts:
Learn why itâs not always necessary for founders to host live streams themselves and how knowledgeable staff can be excellent hosts.
Content Reusability:
Discover strategies to repurpose live stream content for various promotional activities post-event.
High Conversion Rates:
Hear about the impressive conversion rates in live shopping, thanks to detailed and engaging presentations.
Engagement Over Audience Size:
Understand why a smaller, engaged audience can be more valuable than a larger, unengaged one.
Sprii Platform
https://sprii.io/
Learn about Sprii, a streamlined live shopping tool, and its role in enhancing live shopping experiences.
Host
Nicole Higgins has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.
She established her own business The Buyer And Retail Coach⢠to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
Host Nicole Higgins
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
Sponsor
Neon Digital Clicks
Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kidsâ and family brands achieve explosive growth with high-performing digital marketing campaigns.
Neonâs new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brandâs true potential and reach the heights of success you dream of.
Over the course of 60 days, Neonâs expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition.
At the end of the Runway period, theyâll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.
If youâre ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck.
https://runwaytoresults.com/
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Fehlende Folgen?
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Ultimate Black Friday Strategy: How Brands Can Maximize Sales Before, During, and After
First off I want to say participating in Black Friday may not be right for you, you might not have enough margin or stock or it may not sit right from a sustainability or mass consumption point of view but if you have decided to join the countless brands that will be discounting over BFCM (Black Friday Cyber Monday) Then this episode is for you where I will share tips and tactics to help you before during and after Black Friday.
Some of the areas I chat about today
Setting Clear Goals & KPIâs for Black Friday
How to Plan your promotions and what promotions work.
Optimizing your website and email marketing.
Black Friday can be a whirlwind, but with the right preparation and strategies, itâs a huge opportunity for your business. Focus on planning ahead, executing smoothly during the rush, and following up afterward to keep the momentum going.
Iâve created a FREE Checklist & Guide for you to action before during & after Black Friday
https://nicolehigginsthebuyerandretailcoach.lpages.co/black-fridayplanner/
Your black FRiday Checklist PDF
Host
Nicole Higgins has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.
She established her own business The Buyer And Retail Coach⢠to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
Host Nicole Higgins
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
Sponsor
Neon Digital Clicks
Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kidsâ and family brands achieve explosive growth with high-performing digital marketing campaigns.
Neonâs new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brandâs true potential and reach the heights of success you dream of.
Over the course of 60 days, Neonâs expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition.
At the end of the Runway period, theyâll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.
If youâre ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck.
https://runwaytoresults.com/
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I'm all for advice that is easy to understand and implement and was delighted to chat with Alice Benham author of the recently released The Digital Marketing Handbook for this weeks podcast
Some of the areas we chat about
Why Marketing Strategies Often Feel Overwhelming (00:03:16):
The pitfalls of jargon-filled advice and the importance of understanding the core elements of a strategy. Marketing strategy simplified: plan with an end goal in mind.Three Steps to Building a Marketing Strategy (00:05:28):
Clarity
: Determine your marketing goals, brand identity, and target audience. Planning
: Decide where and how to show up online, and create relevant content. Implementation
: Establish processes, timelines, and methods to execute and measure your strategy.Setting Financial and Personal Goals (00:07:40):
Integrating financial targets and personal lifestyle goals into your overall marketing strategy. Using marketing as a tool to achieve both business success and personal fulfilment.Standing Out and Connecting with Consumers (00:12:13):
Understanding what makes your brand unique through customer feedback and storytelling. Case studies of successful product businesses, like Partner in Wine and Pearl Cosmetics.Identifying and Understanding Your Target Audience (00:17:35):
The difference between demographic and psychographic targeting. The importance of constant learning and adapting based on consumer behaviour and feedback.Reviewing and Adjusting Your Marketing Strategy (00:20:13):
The right intervals for evaluating and tweaking your marketing strategy.Buy the digital Marketing Handbook
https://amzn.eu/d/iNK80CV
Find out more about Alice Benham
https://www.alicebenham.co.uk/
https://www.instagram.com/alice_benham/
https://www.alicebenham.co.uk/about
Host
Nicole Higgins has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.
She established her own business The Buyer And Retail Coach⢠to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
Host Nicole Higgins
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
Sponsor
Neon Digital Clicks
Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kidsâ and family brands achieve explosive growth with high-performing digital marketing campaigns.
Neonâs new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brandâs true potential and reach the heights of success you dream of.
Over the course of 60 days, Neonâs expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition.
https://glowwithus.neondigitalclicks.co.uk/runway-to-results-page681429
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How about growing to 50K followers in 6 months, well that's just what this weeks guest did Martha Keith Founder of stationery brand Martha Brook London and her new account Business Secrets Club where Martha shares great tips and advice for small businesses particularly focusing on social media.
I recently had the pleasure of recording this episode Live on the stage at Top Drawer and it was so great to get the interaction and questions from the audience, (you can watch the full episode on You tube on the link below)
We chatted about growing your business on Instagram, and connecting with your customers along with driving sales on the Instagram platform.
For real tangible advice hear how you can
Create "bingeable" content that leaves followers coming back for more
Understand what content pillars are and how to use them effectively for your brand
What trends are working now on Instagram
Understand what strategies are most effective for driving growth and sales
Give value to your audience and what that actually looks like in practice.
Include storytelling in your business.
Adapt to the changing algorithm to enhance your content's reach and visibility
Guest
Martha Keith. Founder, Martha Brook and Business Secrets Club
Martha is the founder and CEO of award-winning stationery brand Martha Brook. After her own experiences growing a business, she now helps and advises other entrepreneurs and start-ups. She is a member of the British Library Advisory Council and is Ambassador for their Business & IP Centre. In 2024 she founded Business Secrets Club, growing it to a community of 50K in six months. Last year she was awarded Consumer Goods Businesswomen of the Year at the Great British Businesswomen Awards.
https://www.instagram.com/marthabrookldn
https://www.instagram.com/businesssecretsclub/
https://www.businesssecretsclub.com/
https://www.marthabrook.com/
Nicole Higgins has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams. She now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.
She established her own business The Buyer And Retail Coach⢠to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
Host Nicole Higgins
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
Sponsor
Neon Digital Clicks
Are you ready to scale your ecommerce store?
This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kidsâ and family brands achieve explosive growth with high-performing digital marketing campaigns.
Neonâs new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brandâs true potential and reach the heights of success you dream of.
Over the course of 60 days, Neonâs expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition.
https://glowwithus.neondigitalclicks.co.uk/runway-to-results-page681429
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Anxiety, Self-doubt and lack of confidence are all things as business founders we can experience. Todayâs episode of start scale succeed I chat with Life Coach, published Author & NLP Practitioner Holly Matthews about Finding your Confidence.
Holly has just released her new book Find your confidence (see link below)
She shares tips and tactics to help build and create confidence in several different situations
Areas we chat about in the podcast are
Building Confidence:
Combining external body language techniques with internal mindset work.
'Fake it till you make it' approach while working on internal self-esteem.
Developing self-belief through continued efforts and tools.
Visualization and Scripting:
Regular practice of visualization, especially before bed.
Importance of scripting for public speaking and confidence in various scenarios.
Anchoring Techniques:
Methods like pressing fingers together to reinforce positivity and reduce anxiety, particularly effective for public speaking.
Real-life Examples and Practical Tips:
Holly shares her TED Talk experience and the role of visualization and anchoring in overcoming last-minute challenges.
Handling Anxiety and Mindset Shifts:
Techniques like breathwork, meditation, physical exercise, and EFT tapping for managing anxiety.
Recognizing and challenging limiting beliefs through positive affirmations and real-time interventions.
Setting Boundaries:
Differentiating personal and business boundaries to maintain balance.
Assertiveness in boundary enforcement to avoid passive or aggressive behaviours.
Appearance and Self-Image:
Addressing internalized critical messaging about appearance affecting public confidence.
Striving for a balanced and authentic online presence.
Moving from self-critique to neutrality and acceptance.
Self-Compassion and Overcoming Negative Thoughts:
Importance of challenging negative, fear-based stories and reframing failures with compassionate self-talk.
Techniques for real-time thought interruption and adjusting self-perception.
Guest Bio
Holly Matthews
Holly is a qualified Life Coach, NLP practitioner, hypnotherapist and Intuitive Psychology Coach. She has coached thousands of people across the world (across all walks of life, from Mums on the school run to Brit winning pop stars).
Her debut book The Happy Me Project- A no nonsense guide to self development won Health and Wellbeing Magazines best wellbeing book of 2022 and hit number #1 on Amazon the day it released.
Hollyâs relatable and raw approach to self development has her teaching people how to feel âmore happy and less crappyâ in a way that reaches those that never thought âself developmentâ would be for them.
Www.iamhollymatthews.com
Buy Find your Confidence https://amzn.eu/d/09gFk3Hy
HostNicole Higgins has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.
She established her own business The Buyer And Retail Coach⢠to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
Host Nicole Higgins
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
Sponsor
Neon Digital Clicks
Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kidsâ and family brands achieve explosive growth with high-performing digital marketing campaigns.
Neonâs new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brandâs true potential and reach the heights of success you dream of.
Over the course of 60 days, Neonâs expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition.
At the end of the Runway period, theyâll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.
If youâre ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck.
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If you are a product business up to 70% of your yearly turnover can come during Q4, I chat with previous Guest Hannah Spicer on how you can ensure you are getting the most out of your emails to drive your sales.
Areas we chat about
Approaching Black Friday and deciding on your sales & promotional strategy for the quarter
Reviewing what worked the previous year, testing and warming up your email list
Key Metrics to track and how they might be slightly different this time of year.
Reviewing your segmentation
Frequency and timing of emails
Post Black Friday & Christmas strategies
Emerging trends in Email Marketing
Emailing on Christmas Day what works and what doesn'tRetaining new customers gained during the Christmas season and transforming them into loyal repeat buyers
Guest Bio
Hannah Spicer is a Klayviyo email marketing expert having worked with Premium and Luxury ecommerce brands on email marketing from 2005. With 20 years experience consulting & supporting businesses in the fashion beauty and lifestyle sector to maximise their own email marketing
Listen to Hannah previous episode https://podcasts.apple.com/gb/podcast/mastering-email-marketing-for-your-business-with/id1577771045?i=1000647463616
https://www.instagram.com/hannahspicer_consulting/
https://www.hspicerconsulting.com/
Host
Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.
She established her own business The Buyer And Retail Coach⢠to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
Host Nicole Higgins
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
Sponsor
Neon Digital Clicks
Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kidsâ and family brands achieve explosive growth with high-performing digital marketing campaigns.
Neonâs new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brandâs true potential and reach the heights of success you dream of.
Over the course of 60 days, Neonâs expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition.
At the end of the Runway period, theyâll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.
If youâre ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck.
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Removing friction and making it easier for your customers to buy is key if you have a product business. This weeks episode I chat with Mel Eilers a Many chat expert where we talk about Chat funnels and why you should be using them and how they can benefit your business
Benefits of Using Manychat
- Mel breaks down what Manychat is and its compliance with Meta, highlighting its approval and the rules to abide by.
Use Cases and Examples
- Nicole and Mel discuss successful use cases of Manychat, including Instagram Live events and story mentions that drive engagement and increase sales.
Components of a Chat Funnel:
- Key components are discussed, such as personalization, the importance of re-engagement and pivoting conversations to maintain customer interest.
Integration with Existing Strategies
- Mel provides insights on how to integrate Manychat with your existing marketing strategies to enhance customer engagement and conversion rates.
Analytics and Measuring Success
- The importance of analytics in Manychat and how brands can track the effectiveness of their chat funnels to optimize their strategies.
Preparing for High-Traffic Seasons:
- Mel discusses the importance of list-building and strategic planning using Manychat, especially heading into high-traffic sales periods like Black Friday.
Guest Mel Eilers
The âManychat queenâ â Mel Eilers is a Manychat Messenger Expert and Agency Partner who works with coaches, personal brands and retailers to help them maximise their sales and leads from Instagram, all whilst freeing up the to-do list and saving time in the DMs.
Mel helps brands personalise their connection with followers through Manychat automations, helping to boost reach and engagement, leading to higher conversion rates through a seamless customer journey.
She has shared the online stage with Amy Porterfield and Michael Hyatt at the Rise Above Summit; spoken on the Chat Marketing Podcast and also delivered various masterclasses and webinars.
Mel is recognised as a go-to expert for Manychat, building automations for clients such as online business coach Teresa Heath-Waring, mentoring site Photography Farm and the Resilient Retail Coach, Catherine Erdly.
IG: https://www.instagram.com/socially_sound/
LI: https://www.linkedin.com/in/melanieeilers/
Website: www.sociallysound.co.uk
Email: [email protected]
Freebie: Manychat Starter Kit - https://sociallysound.thrivecart.com/ig-chat-funnels-starter-kit/
NEW: Manychat Beta Course
https://sociallysound.thrivecart.com/manychat-ig-accelerator/
Host
Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.
She established her own business The Buyer And Retail Coach⢠to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
Host Nicole Higgins
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
Sponsor
Neon Digital Clicks
Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kidsâ and family brands achieve explosive growth with high-performing digital marketing campaigns.
Neonâs new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brandâs true potential and reach the heights of success you dream of.
Over the course of 60 days, Neonâs expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition.
At the end of the Runway period, theyâll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.
If youâre ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck.
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Today's episode of start scale succeed delves into the intriguing world of crowdfunding with our special guest, Danielle Wallington, the visionary founder of Flock here,
Join us as Danielle reveals her journey of raising over ÂŁ20,000 in just over 30 days through crowdfunding. Discover how she turned her idea, stemming from co-working meetups and the need for recommended workspaces for women, into a successfully funded project.
In this episode, we unpack the essentials of launching a crowdfunding campaign, including setting precise funding targets, choosing the right crowdfunding model, and crafting a strategic marketing plan.
Danielle provides insights into
Her top tips for crowdfunding
The importance of mindset and positivity
Setting funding targets
Planning the campaign.
Post campaign
Whether you're an aspiring entrepreneur or a seasoned business owner looking to explore crowdfunding, this episode is packed with actionable advice to help you achieve your fundraising goals.
Guest
Danielle Wallington is the founder of Flck here a coworking and community app, she is a business mentor & tech founder
https://www.linkedin.com/in/danielle-wallington-22a13234/
https://www.instagram.com/flock_here
/https://www.instagram.com/danielle_wallington_/
Host
Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.
She established her own business The Buyer And Retail Coach⢠to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
Host Nicole Higgins
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
Sponsor
Neon Digital Clicks
Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kidsâ and family brands achieve explosive growth with high-performing digital marketing campaigns.
Neonâs new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brandâs true potential and reach the heights of success you dream of.
Over the course of 60 days, Neonâs expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition.
At the end of the Runway period, theyâll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.
If youâre ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck.
Head to www.runwaytoresults.com to get the journey started and prepare your business for take-off!
https://neondigitalclicks.co.uk/
https://www.instagram.com/neondigitalclicks/
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With a low barrier to entry candle brands are an easy product to get started with as a business, but should you? and what do you need to make it a success, I chat with Samantha Johnson who tells it how it is in the candle industry what works and what doesn't and what you need to know.
We chat about
Brand Identity:
- The importance of knowing what your brand is and is not.
Pricing and Regulations:
- Accurate product pricing to reflect true labour.
- Heavy regulation in the candle industry, emphasizing the need for knowledgeable operational staff.
Market Insights
Trends in fragrance demand in Europe focusing on natural and herbal scents.
- The consumerâs growing awareness and preference for branded experiences.
Business Challenges
- The high cost and extended timeframes in product development.
- Challenges of gaining traction in a saturated market.
- Importance of a strong wholesale network and investment in branding and marketing.
Operational Tips:
- Necessity for a solid operational person to navigate complex regulations.
- Tactical approaches towards creating a commercial product range.
Guest Samantha Johnson
Retail CMO turned manufacturing Managing Director and co founder
Bringing making home to the North West of England via artisan production
Samantha manufactures interiors products, homewares and candles on a bespoke, private label and branded basis.
https://www.avalonhome.co.uk
/https://pintailcandles.co.uk/
Host
Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.
She established her own business The Buyer And Retail Coach⢠to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
Host Nicole Higgins
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
Sponsor
Neon Digital Clicks
Are you ready to scale your ecommerce store? This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kidsâ and family brands achieve explosive growth with high-performing digital marketing campaigns.
Neonâs new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brandâs true potential and reach the heights of success you dream of.
Over the course of 60 days, Neonâs expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition.
At the end of the Runway period, theyâll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.
If youâre ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck.
Head to www.runwaytoresults.com to get the journey started and prepare your business for take-off!
https://neondigitalclicks.co.uk/
https://www.instagram.com/neondigitalclicks/
-
Depending on your product type between 25-50% of your turnover can come from Q4 (Oct- Dec) and I want you to have the best sales this year and to help get you more organised and reduce the overwhelm I've created a helpful guide and a detailed podcast taking you through steps that I would have used during my time working as a buyer for companies like M&S & Primark.
To get the Free guide check out the Link below or DM me the word Xmas on Instagram at the buyer and retail coach
Download the FREE Plannning your Q4 Guide here
https://nicolehigginsthebuyerandretailcoach.lpages.co/q4checklist/
Here are some of the steps I talk about in the guide and podcast
â **Reflect and Refine:** Discover how to review and reflect on your past Q4 performance, utilizing lessons learned to shape a more successful strategy this year.
â **Inventory Excellence:** Tips for selecting and stocking the right products, including the magic Pareto rule of having 80% of your revenue come from 20% of your stock.
â **Price Point Strategy:** Understanding the Good, Better, and Best price points to cater to your diverse customer base effectively.
â **Operational Efficiency:** From warehouse setup to customer service templates, get your logistics aligned for a seamless holiday season.
â **Marketing Mastery:** Techniques to drive traffic, increase your average order value, and keep your audience engaged and shopping.
I've also created a comprehensive Q4 planning guide to accompany this episode! This guide serves as a checklist to keep you on track and ensure nothing gets overlooked as you prep for the busiest time of the year.Host
Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.
She established her own business The Buyer And Retail Coach⢠to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
Download the FREE Plannning your Q4 Guide here
https://nicolehigginsthebuyerandretailcoach.lpages.co/q4checklist/
Host Nicole Higgins
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
Sponsor
Neon Digital Clicks
Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kidsâ and family brands achieve explosive growth with high-performing digital marketing campaigns.
Neonâs new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brandâs true potential and reach the heights of success you dream of.
Over the course of 60 days, Neonâs expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition.
At the end of the Runway period, theyâll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.
If youâre ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck.
Head to www.runwaytoresults.com to get the journey started and prepare your business for take-off!
https://neondigitalclicks.co.uk/
https://www.instagram.com/neondigitalclicks/
-
In this conversation, I chat with Elle Williamson, a Shopify and Klaviyo expert, about how to keep sales coming in over the summer.
We discuss the myth that summer is a downtime for sales and emphasize the importance of not stopping marketing efforts during this time.
Elle advises planning ahead, updating the website, and utilizing email marketing to stay visible and engage customers.
We also discuss the use of apps like JudgeMe, ReferralCandy, and Gorgias to streamline processes and improve customer service. Elle shares her expertise and offers valuable tips for Shopify e-commerce owners.
- Plan ahead and schedule content, even if you're taking some time off. Prepare emails and website updates in advance.
- Maintain email frequency to stay visible. Continue sending 1 email per week.
- Make emails short, sweet, and shoppable. Showcase products and make it easy to click through.
- Check your automated flows are seasonal and working properly.
- Use apps like Judge.me for reviews and Referral Candy for customer referrals.
- Consider outsourcing customer service to a VA to handle inquiries while you're away.
Most importantly, don't go silent over summer! With some planning, you can keep revenue coming in and set yourself up for a successful Q4.
Guest Elle Williamson
https://www.theecommerceassistant.com/
https://www.instagram.com/theecommerceassistant/
- Judge.me: https://apps.shopify.com/judgeme
- Referral Candy: https://apps.shopify.com/referralcandy
- Gorgias: https://apps.shopify.com/gorgias
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
Sponsor
Neon Digital Clicks
Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and womenâs e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.
Neon is offering listeners a FREE scaling audit worth ÂŁ3000!
So whether your sales have plateaued or you
âre looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.
Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.
https://scaleandglow.com/
https://neondigitalclicks.co.uk/
https://www.instagram.com/neondigitalclicks/
-
Steph Douglas is the founder of personalised gifting company Don't Buy Her Flowers. Established in 2014 initially to cater to new mums the brand grew beyond it's initial idea and now creates thoughtful gifting for all occasions.
Steph chats about her journey as a business owner from first hires to investment with everything else in between,
We chat about
The growth of the brand â
The Importance of Multiple Revenue Streamsâ
Marketing Challenges in a Noisy Spaceâ
Building a Strong and Supportive Teamâ
Balancing the Needs of the Team and the Businessâ
Balancing Work and Familyâ
Staying Focused and Motivatedâ
Stephs advice for those starting a business Starting a Businessâ
â Steph Douglas
https://www.dontbuyherflowers.com/
https://www.instagram.com/steph_dontbuyherflowers/
https://www.instagram.com/dontbuyherflowers/
Host
Nicole Higgins
Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.
She established her own business The Buyer And Retail Coach⢠to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
đĄListen to the start scale succeed podcast here for more tips to help you start and scale your product business
https://podcasts.apple.com/gb/podcast/start-scale-succeed/id1577771045
đĽ DON'T FORGET to follow me on instagram from lots more tips https://www.instagram.com/thebuyerandretailcoach/
â¤ď¸ Enjoyed this video? Subscribe to our you tube channel and hit the notification bell to never miss a new video â and let us know what how-tos youâd like to see next in the comments! https://www.youtube.com/watch?v=gGmiMajoKec
Sign up to the newsletter and get support straight to your inbox https://thebuyerandretailcoach.com/newsletter-sign-up/
Sponsor
Neon Digital Clicks
Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and womenâs e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.
Neon is offering listeners a FREE scaling audit worth ÂŁ3000!
So whether your sales have plateaued or you
âre looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.
Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.
https://scaleandglow.com/
https://neondigitalclicks.co.uk/
https://www.instagram.com/neondigitalclicks/
-
When you are approaching suppliers for your product business what do they want from you.
What are the red flags when deciding which suppliers to work with for your fashion brand or product start up.
We answer these and much more in Ep 153 of start scale succeed I chat with Sheredene Rose Ex head of design for Monsoon and co-founder of Kappas India a supply and manufacturing company for fashion garments
Tips for Working with Suppliers:
- Key questions to ask regarding product fit, social compliance, and ethical practices.sampling and MOQ
- Importance of early assessment of communication and payment terms.
Product Sampling Costs
- Insight into factory sampling costs being typically two to three times the bulk cost price or FOB price.
Informed Design Choices:
- Importance of hit rates in sampling and order placements.
- Caution against offering too many options and mismatched quantities without market demand research.
*Market Intelligence & Supplier Relations:
- Necessity for clarity, understanding of pricing, and strong relationships.
- Warning against unrealistic expectations and frequent design changes.
Guest Sheredene Rose
Sheredene shares her transition from a corporate design background to founding her own brands and a supply business in Delhi. Post-COVID, she and her partner Gagan pivoted from traditional retail to supporting online businesses, emphasizing the need for a clear product vision and well-thought presentation for success.
https://www.iislaandbird.com/shop/
www.kapaasindia.com
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
Sponsor
Neon Digital Clicks
Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and womenâs e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.
Neon is offering listeners a FREE scaling audit worth ÂŁ3000!
So whether your sales have plateaued or youâre looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.
Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.
https://scaleandglow.com/
https://neondigitalclicks.co.uk/
https://www.instagram.com/neondigitalclicks/
-
I get it, as a product business owner Linked In may be the last plate you want to spin so itâs potentially not really on your to do list, but this weeks episode of Start scale succeed I chat with Laurie Macpherson on how you can unlock itâs potential and reach your ideal clients and market weather that's a retailer, a journalist or your DTC customer.
Here are some of the topics we cover
Power of Human Stories:
Understand the importance of sharing personal stories and making human connections.
-Optimizing LinkedIn Profile
Get tips on creating an engaging LinkedIn profile to attract the right connections.
Creating Authentic Content
Find out the best practices for posting on LinkedIn and how to mix personal and business updates effectively.
Avoiding Common Mistakes
Discover the pitfalls to avoid in your LinkedIn strategy and how to personalize your approach.
Building Meaningful Relationships
Learn strategies to build relationships with journalists and other key players without cold DMs.
Guest
Laurie Macpherson
https://go.lauriemacpherson.com/SignupforLinkedInguidanceandprompts
https://www.lauriemacpherson.com/
https://www.instagram.com/_laurie_macpherson/
www.linkedin.com/in/lauriemac
Host Nicole Higgins
Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.
She established her own business The Buyer And Retail Coach⢠to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
Watch the full episode on You tube
https://www.youtube.com/@thebuyerandretailcoach/podcasts
Sponsor
Neon Digital Clicks
Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and womenâs e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.
Neon is offering listeners a FREE scaling audit worth ÂŁ3000!
So whether your sales have plateaued or you
âre looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.
Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.
https://scaleandglow.com/
https://neondigitalclicks.co.uk/
https://www.instagram.com/neondigitalclicks/
-
Renee created a bootstrapped business with just ÂŁ2500 which has grown into a renowned swimwear brand
If you had said that you wanted to create a business that gave you the freedom to travel and create a nomadic lifestyle, a product business wouldnât have been the top of my list but Renee has just done that.
In this weeks episode we chat about
Rushing and Rapid Expansion Renee talks about the pitfalls of expanding too quickly and the mistakes that came from rushing important decisions.
Challenges in International Markets Insights into launching in different countries differences in consumer behavior and trends that required unique marketing strategies.
Stockholding and Product Suitability: Discussion on the importance of understanding stock needs and ensuring product suitability for different regions.
Current Challenges The hurdles Ode & Rae faces as it continues to grow, including managing influencer partnerships and finding the right fit for the team that is brought into the business
Brand Perception and Key Styles: Realizing the importance of focusing on a few key styles rather than chasing trends continuously.
Social Media Presence Renee's decision to distance herself from the brand's social media, and the reasons behind this choice including future business exit strategy and personal imposter syndrome.
Investment Considerations Her experiences with angel investment and the contemplation of further rounds, balancing external investment with her vision for the brand.Guest
ReneĚe Milner, Founder & CEO, ODE+ RAE
ReneĚe is a visionary entrepreneur and the solo female founder of ODE + RAE, a female owned and led, luxury Swimwear and Ready-To-Wear brand, which she bootstrapped from the ground up in 2017. Through the ODE + RAE brand, ReneĚe is committed to empowering women to feel confident and liberated, as well as inspire others to create a lifestyle that harmonises work and personal freedom.
ReneĚe is passionate about freedom, personal growth, connection, happiness, and resilience; these values are the bedrock of her business philosophy. She advocates for maximising one's potential and living an inspired and authentic life, on your terms.
https://www.instagram.com/renee_rayy
https://odeandrae.com/
https://www.instagram.com/ODEANDRAE
Host Nicole Higgins
Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.
She established her own business The Buyer And Retail Coach⢠to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
Watch the full episode on You tube
https://www.youtube.com/@thebuyerandretailcoach/podcasts
Sponsor
Neon Digital Clicks
Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and womenâs e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.
Neon is offering listeners a FREE scaling audit worth ÂŁ3000!
So whether your sales have plateaued or you
âre looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.
Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.
https://scaleandglow.com/
https://neondigitalclicks.co.uk/
https://www.instagram.com/neondigitalclicks/
-
We all saw the numerous collaborations Barbie did before the movie launch from make up to Airbnb
But many of you donât have the Barbie budget or the clout of a million dollar movie behind you so how can you make a partnership work for you, why should you do a collab and how do you pitch to the brands you are interested in working with. They are all of thing topics I'll be chatting with Natalia Chappel about in this episode
Some of the key topics
The Power of Partnerships and Collaborations Understanding Complementary Brands and Audiences The Benefits of Partnerships for Reach and Growth Finding the Right Partners: Dream Brands and Unexpected Collaborations Researching and Connecting with Potential Partners Pitching for Partnerships: Creating a Compelling Proposal Negotiating a Partnership Involving a Physical Product Considerations for Profit Split and Stock Management Optimal Marketing Timelines for Product LaunchesKey Takeaways
Strategic Partnerships
- Forming complementary partnerships can help expand a brand's reach and engage different audiences.
- Clear objectives, understanding of the partner's branding, and aligning with the target customer are crucial.
- Real-world examples of successful partnerships,
Executing Partnerships
- The significance of clear agreements, expectations, marketing budget, and timelines.
- The importance of GDPR compliance and transparent data-sharing agreements.
- Creating excitement around product launches through well-timed marketing efforts and engaging events.
Handling Products and Stock
- Recommendations on focusing on core products to reduce margin erosion.
- Importance of clear agreements and margins when stocking products exclusively on a website.
Tips for Approaching Brands
- Use social media platforms like LinkedIn to research and build relationships for partnerships.
- Make pitches concise and highlight unique selling propositions to stand out.
- Consider the partnerâs tone of voice, customer base, and brand values.
Challenges and Timeframes
- Understand that securing partnerships can take significant time, ranging from a few months to over a year.
- Establish clear timelines, objectives, and deliverables from the start.
Guest Natalie Chappel
Digital Marketing Consultant and founder of Natalia Chappel Consultancy for lifestyle and fashion brands working with brands to scaling up revenue growth & accelerating traffic to site
improving channel mix that focuses on acquiring new customers
improving retention rate & ensuring a healthy bottom line
www.nataliachappell.co.uk
Instagram: www.instagram.com/nataliachappellco/
LinkedIn: www.linkedin.com/in/nataliachappell
Host Nicole Higgins
Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.
She established her own business The Buyer And Retail Coach⢠to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
Watch the full episode on You tube
https://www.youtube.com/@thebuyerandretailcoach/podcasts
Sponsor
Neon Digital Clicks
Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and womenâs e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.
Neon is offering listeners a FREE scaling audit worth ÂŁ3000!
So whether your sales have plateaued or you
âre looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.
Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.
https://scaleandglow.com/
https://neondigitalclicks.co.uk/
https://www.instagram.com/neondigitalclicks/
-
How do you inject more personality into your brand, help keep customers engaged and tell a story? One of those ways is by using stop motion in your creative socials, videos and reels. And today I'm chatting with Alice Loveday, founder of Loveday Social and the queen of Stop Motion.
Highlights include
- **Introduction to Stop Motion:
- Definition and magical elements of stop motion.
- Why itâs so engaging and valuable for marketing and sales.
- **Business Applications:
- Distinguishing your brand and telling stories through stop motion.
- Highlighting unique selling points (USPs) and product features.
- The power of stop motion in social media and paid ads.
- **Common Misconceptions:
- Debunking the myth that stop motion is time-consuming.
- Tips for creating quick, effective stop motions using minimal equipment
- **Practical Advice:**
- Recommended apps: Life Lapse and Stop Motion Studio.
- Top five must-have stop motion content types for product businesses.
- Step-by-step process for coming up with stop motion content.
Guest Alice Loveday
ââhttps://www.lovedaysocial.com/
https://www.instagram.com/loveday.social
Host Nicole Higgins
Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.
She established her own business The Buyer And Retail Coach⢠to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
Watch the full episode on You tube
https://www.youtube.com/@thebuyerandretailcoach/podcasts
Sponsor
Neon Digital Clicks
Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and womenâs e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.
Neon is offering listeners a FREE scaling audit worth ÂŁ3000!
So whether your sales have plateaued or you
âre looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.
Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.
https://scaleandglow.com/
https://neondigitalclicks.co.uk/
https://www.instagram.com/neondigitalclicks/
-
When was the last time you audited your website and looked at it from the point of view of a user? This weeks episode we chat all about increasing your website conversion and enhancing the experience of the user.
Aime Cox from Studio Cotton is an expert when it comes to crafting and designing websites and shares their insights and tips on why your conversion may not be where it should be and what you can do about it.
Some of the areas we talk about
E-commerce Conversion Rates:**
- Understand what makes a good conversion rate and why smaller businesses might achieve higher rates (around 3-3.5%).
User Experience (UX) and Product Descriptions:**
- Listen to Amyâs golden advice on website optimization and the importance of regular SEO updates focusing on product descriptions and product collections.
**Audit and Optimize:**- Learn about the importance of regularly auditing your website to identify issues hampering conversion rates. Amy also provides insightful advice on utilizing customer and press reviews to enhance product descriptions.
Guest
Aime Cox founder
Studio Cotton offer thoughtfully crafted website design and expertise for small businesses and podcasts
https://studiocotton.co.uk/
https://www.instagram.com/studio.cotton/
Host Nicole Higgins
Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.
She established her own business The Buyer And Retail Coach⢠to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
Sponsor
Neon Digital Clicks
Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and womenâs e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.
Neon is offering listeners a FREE scaling audit worth ÂŁ3000!
So whether your sales have plateaued or you
âre looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.
Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.
https://scaleandglow.com/
https://neondigitalclicks.co.uk/
https://www.instagram.com/neondigitalclicks/
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Communications expert, journalist and PR guru Priscilla Pollara joins the start scale succeed podcast to chat
Pitching to journalists and how to engage with them and how to find the right ones for your brand & products.
Creating the story the journalist wants to hear and feature
Collaborating with aligned brands to boost your visibility and leverage audiences
Engaging customers through compelling stories and what that looks like and how to craft them.
Understanding your unique Value proposition
Guest bio
With a background rooted in newspapers, Priscilla Pollara brings a unique perspective to problem-solving in the world of PR and communications. This distinct approach is the cornerstone of their firm, Top Trick, which is the culmination of years of experience in communications, journalism, reputation management, and branding.
Priscillas journalistic eye allows them to view every project through a distinct lens, ensuring thorough and insightful strategies that set their clients apart in a crowded marketplace.
https://toptrick.co.uk/collections/courses
https://toptrick.co.uk/
Host Nicole Higgins
Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.
She established her own business The Buyer And Retail Coach⢠to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
Sponsor
Neon Digital Clicks
Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and womenâs e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.
Neon is offering listeners a FREE scaling audit worth ÂŁ3000!
So whether your sales have plateaued or you
âre looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.
Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.
https://scaleandglow.com/
https://neondigitalclicks.co.uk/
https://www.instagram.com/neondigitalclicks/
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