Folgen
-
This month, weâre releasing âBest ofâ episodes that will feature some of our most popular episodes of Season 2. This series will highlight important first steps when starting a fashion brand, and how to raise funds for your first production run. In todayâs episode, weâve pulled together the most popular episodes on all things money while building your sustainable fashion brand. Enjoy!
Resources mentioned in this episode:
Should You Quit Your Day Job to Start Your Fashion Brand: https://open.spotify.com/episode/57jALqOhNaLoIPDfvwkCJp?si=0cd7034d6fb843a6
How Much Does it Cost to Start a Sustainable Fashion Brand: https://www.youtube.com/watch?v=oQjbezSnUHI&t=3s
-
For the rest of February weâre releasing âBest ofâ episodes that will feature some of our most popular episodes of Season 2. This series will highlight important first steps when starting a fashion brand, and how to raise funds for your first production run. In todayâs episode, weâve pulled together the 3 most popular episodes on how to get started on your sustainable fashion brand.
Resources mentioned in this episode:
How to Determine Your Unique Selling Position: https://www.youtube.com/watch?v=jwlgKmRHYo4&t=95s
-
Fehlende Folgen?
-
Ten years ago I co-created the highest funded fashion project in Kickstarter history at the time. What happened over those 30 days far surpassed our wildest dreams. Despite the lack of internet marketing tactics, an advertising budget or a team of employees, my co-founder and I did have one thing on our side: A compelling story. And itâs how to share your compelling story that Iâm talking about today.
Resources mentioned in this episode:
Apply to Factory45: factory45.co/apply
-
Are they even âsecrets?â Well, they were definitely secrets to me when I was first starting out. Donât worry, I wonât bore you with âteamwork makes the dreamworkâ cliches. Iâm going to teach you the real, tactical advice with the personal stories and proof behind them. After a decade of entrepreneurship and mentoring hundreds of fashion entrepreneurs⊠Here are my 5 secrets to fashion business success.
-
As any parent knows, the word âbalanceâ is a loose term. Whether youâre working a full-time job, starting a business or working as a stay-at-home parent, you always sort of feel like youâre on a see-saw that literally goes up and down all day. Sometimes youâre on top, doing all the things, feeling like youâre conquering life⊠but more often than not, your see-saw is down on the ground, heavily weighted by the responsibilities of the day. Quite the picture Iâm painting, huh? In this episode, Iâm getting real about parenting and how to start or grow a business if you also have tiny humans youâre responsible for growing, too.
-
Are you thinking about taking the leap from a more traditional career to the world of entrepreneurship? Have you thought about how your daily life will change? Have you talked it through with your partner or spouse? And also, where do you even start? In this episode, Iâm going to give you some questions to ask yourself and some things to think about if you are considering a career shift.
Resources mentioned in this episode:
Should You Quit Your Day Job to Start Your Fashion Brand: https://www.youtube.com/watch?v=SHbN3RudKhU&t=21s
How Much Does it Cost to Start a Sustainable Fashion Brand: https://www.youtube.com/watch?v=oQjbezSnUHI&t=43s
-
Are you deciding between joining a fashion program or hiring a consultant to start your brand? Weâre asked about this a lot by people starting their own fashion brands. So, in this episode, Iâm going through the pros and cons of joining a fashion program like Factory45 vs hiring a consultant, so that you can weigh the options and decide for yourself.
Resources mentioned in this episode:
The Fashion Business Summit: factory45.co/summit
CEO Hour: shannonlohr.com
-
If youâre building a sustainable fashion brand, youâre probably in the thick of it. As a fashion entrepreneur, youâll be tackling new skills and challenges that youâve never encountered before. Tech issues, design challenges, writing, negotiating, creating and organizing⊠most of it will push you out of your comfort zone. But as entrepreneurs, that is actually what we want.
We can and should do hard things. Thereâs the science to back it up, and thatâs what Iâm talking about in todayâs episode.
Resources mentioned in this episode:
Factory45, The Business School For Sustainable Fashion Entrepreneurs: https://factory45.co/
-
It wasnât so long ago that if you wanted to start a fashion brand, or really any business for that matter, you had to take on a lot of risk. That included financial risk â from taking out a loan, borrowing from a family member or accumulating credit card debt. Thankfully, thatâs not so much the case anymore â there is a way to launch a fashion brand without risking your savings and going into debt and thatâs what Iâm sharing in this episode.
Resources mentioned in this episode:
How Much Does it Cost to Start a Sustainable Fashion Brand: https://www.youtube.com/watch?v=oQjbezSnUHI&t=3s
-
If youâre thinking about starting a fashion brand, chances are youâre doing a lot of research. And when youâre bombarded with advice, opinions, facts, stats, experts, gurus, advertisements⊠Itâs enough to cause decision paralysis for even the most confident, decisive and organized of people. So how do you do your research and avoid information overload? Thatâs what Iâm talking about in todayâs episode.
-
Everyone loves the heroâs journey and Iâm sure you can recount a dozen other failure-to-success, rags-to-riches stories of celebrities and athletes. But what about your own? As an entrepreneur, regardless of whether youâre established or aspiring, what is your relationship to failure? To thrive in this industry, you have to be okay with mistakes, frustration and yes, failure. Thatâs what weâll explore in todayâs episode.
Resources mentioned in this episode:
Does Hard Work Really Pay Off: https://factory45.co/hard-work-really-pay-off
-
How many times have you wanted to give up? Whether it was entrepreneurship, a job, your education, a relationship or something else⊠If you ever faced feelings of wanting to throw it all away, what stopped you from doing it? What kept you going and invested in the long game? Perhaps you already know the answer, but the next time you face these same feelings I want you to consider this⊠because it might just be *the* key to success.
-
In times of economic downturn, do you know which fashion sector tends to do better than the rest? Luxury fashion. The sole reason being that the primary customer base is high-income consumers who generally arenât affected by a recession. So if youâre looking to start a fashion brand and want to jump into the luxury market, this episode is for you.
-
If, right now, you Googled âHow much does it cost to start a fashion brandâ a bunch of articles would pop up giving you a range between $500 and $50,000. Which isnât all that helpful if youâre trying to put a budget together or plan ahead. While yes, itâs true that startup costs vary greatly depending on what type of garments youâre making, how much experience you have and who youâre working with, in this episode Iâm going to attempt to narrow down that range so you have a better idea of what to expect.
Resources mentioned in this episode:
Should You Quit Your Day Job to Start Your Fashion Brand: https://open.spotify.com/episode/57jALqOhNaLoIPDfvwkCJp?si=0cd7034d6fb843a6
-
When you think about starting your own sustainable fashion brand thereâs one thing you may be considering that traditional fashion brands arenât thinking anything about⊠and itâs the end-life of the clothing you sell. In other words, when your customer is done wearing the garment they purchased from you, where will it end up? There are several different ways to approach the lifecycle of the clothing youâre selling but thereâs one specifically that I want to highlight today. And for those of you who get ahead of the trend, it could mean another revenue stream for your businessâŠ
Resources mentioned in this episode:
McKinsey article: https://www.mckinsey.com/capabilities/sustainability/our-insights/style-thats-sustainable-a-new-fast-fashion-formula
Forbes article: https://www.forbes.com/sites/pamdanziger/2022/07/05/the-tribe-of-fashion-thrifters-is-growing-thredup-invites-brands-to-get-on-board/?sh=389490f02ae0
Columbia Climate School article: https://news.climate.columbia.edu/2021/06/10/why-fashion-needs-to-be-more-sustainable/
-
It should come as no surprise that consumers use social media to discover and shop brands they love. I do it, you probably do it, and your next customer is doing it right now. So how do you get your own brand to stand out in the social commerce game? In todayâs episode, Iâm sharing some of my best strategies for leveraging social media so you can make more sales for your fashion brand.
Resources mentioned in this episode:
The #1 Email Marketing Strategy for Fashion Brands: https://podcasts.apple.com/us/podcast/ep-13-the-1-email-marketing-strategy-for-fashion-brands/id1599138361?i=1000554365111
-
I am so excited to talk about this topic today because itâs a question that I have strong opinions on and many thoughts to share. Should you quit your day job to start your fashion brand? And taking it one step further â if you stay â should you tell your boss that youâre starting a business? Thatâs what weâre talking about on todayâs episode!
-
Should You Start a Sustainable Fashion Brand During a Recession? Iâm not an economist and Iâm obviously biased in how I would answer this. So, Iâm crediting all of the info from this episode to the Business of Fashion and leaving my opinion out. In todayâs episode, Iâm walking you through some things to think about so you can decide for yourself.
Resources mentioned in this episode:Business of Fashion Article: https://www.businessoffashion.com/articles/sustainability/what-a-recession-could-mean-for-sustainable-fashion/
Ep 9 When to Invest in Your Fashion Business (And Where to Start for Free): https://open.spotify.com/episode/3tKnV9Xt9Q0TxI1py5PcZ2?si=e3646b9937c140d5
-
I hear it all the time, âHow do I know if I have a good business idea?â âHow do I know if something is going to stick?â âWhat ideas are worth pursuing?â Of course no one wants to invest time and money into a bad idea. So what can you do before you start your business to give you a little boost of confidence? Thatâs what Iâm sharing in todayâs episode.
-
So youâre thinking about starting a fashion or accessories brand, but you want to make sure youâve dotted all of your iâs and crossed all of your tâs before going down that road. Well, youâre in luck, because this episode will help you do that. Here are 9 questions to ask yourself before starting a fashion brand.
Resources mentioned in this episode:
How to Determine Your Unique Selling Position: https://www.youtube.com/watch?v=jwlgKmRHYo4&t=95s
- Mehr anzeigen
