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In this game-changing episode, sales expert Matt Easton reveals how video business owners can transform their approach to landing clients and growing their business. Matt shares powerful strategies for having meaningful conversations that convert, including how to lead with valuable insights about your client's business rather than just pitching your services. You'll walk away with actionable techniques to confidently reach out to potential clients and close more deals without feeling sleazy.
Key Takeaways Learn how to shift your mindset from being a creative to a business owner who solves real problems for clients Discover the power of asking "Does it make sense?" instead of yes/no questions to smoothly move deals forward Master the art of the "power email" to summarize client needs and set clear next steps Gain confidence in reaching out to potential clients by using the simple yet effective "raise your hand" technique About Matt EastonMatt Easton is a catalyst for success in sales, business, and life. Having created sales coaching systems that have revolutionized the way people achieve business results. Through his businesses, universities, and YouTube channels, Matt helps people get better in minutes, where normally they had struggled for years.
Sales is hard. Matt Easton makes it a whole lot easier, more predictable, less stressful, and more fun. Skip the guesswork, trial-and-error, and never-ending cycle of trying to figure everything out yourself. And instead, grow your sales with a proven step-by-step system for closing the deal. (not hopes and prayers).
In This Episode [00:00] Welcome to the show! [08:20] Meet Matt Easton [08:26] Easton University Sales Coaching [14:30] Getting Leads Through Sales [15:42] Asking The Right Questions [20:07] Answering the ROI Question [28:56] Next Step Obsessed [30:43] Power Emails [35:37] Proactive Search For Clients [52:06] Connect with Matt [54:01] Outro Quotes"Everything that is worth something, getting a new client, getting a first date, getting married, getting a promotion, getting a loan for your business, everything in life that matters has this in common: When you slow down in the beginning, you will speed up the result in the end." - Matt Easton
"You're not in the creative business. You're not in the video production business. You're in the awareness business. You're in the omnipresence business. You're in the driving businesses forward business." - Matt Easton
"If you are truly in business, your business methodology should not need you to be friends with anybody. Amateurs make friends with people. Amateurs ask their friends if they have any work. Professionals are able to have one-sided conversations, and that conversation is about the gosh darn client." - Matt Easton
"You guys are in the business of helping the world grow, okay? So that should be something you're very proud of. And that should motivate you to get out of bed." - Matt Easton
Guest LinksFind Matt Easton online
Follow Matt Easton on Instagram | TikTok | YouTube
LinksFind out more about 10xFILMMAKER
Find out more about the Studio Sherpas Mastermind
Join the Grow Your Video Business Facebook Group
Follow Ryan Koral on Instagram
Follow Grow Your Video Business on Instagram
Check out the full show notes
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In this solo episode, Ryan Koral shares encouragement and insights for video business owners facing challenges in the current industry landscape. He emphasizes the importance of community, adaptability, and maintaining an abundance mindset. Ryan also discusses the value of investing in yourself through coaching and mastermind groups to grow your business.
Key Takeaways Building a community of fellow video professionals is crucial for growth and support Be open to experimenting with new strategies if old methods aren't working Focus on providing value and authenticity in your video work Consider investing in coaching or mastermind groups to accelerate your business growth In This Episode [00:00] Welcome to the show! [05:52] Be Open To New Things [10:59] Having a Community [12:42] Handling Competition and Fear [17:02] 10xFILMMAKER Community [20:00] Mastermind [24:33] Outro Quotes"Most of us get into this work because we love it so much. Uh, some of us feel called into this work."
"Living open handedly, I think has been like one of the most freeing and satisfying things that I've done."
"People who pay pay attention. So when there's money on the line, you're, you're more likely to do the thing."
"I'm a firm believer that if you feel called to this work, uh, it is your responsibility to figure out how to keep doing it and how to do it well and how to create predictability and how to be profitable."
LinksFind out more about 10xFILMMAKER
Find out more about the Mastermind
Join the Grow Your Video Business Facebook Group
Follow Ryan Koral on Instagram
Follow Grow Your Video Business on Instagram
Check out the full show notes
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In this episode of the show, negotiation expert John Lowry reveals how mastering the art of negotiation can transform your video production business. He shares practical strategies for managing yourself in negotiations, creating win-win scenarios, and ensuring client satisfaction beyond just delivering a great product. John's insights and real-world examples demonstrate how effective negotiation skills can lead to better deals, stronger client relationships, and significant business growth.
Key Takeaways Negotiation is a fundamental skill used daily in video production, from client interactions to problem-solving on set Effective negotiation involves managing yourself, balancing competitiveness with cooperation, and being clear about your intentions Look beyond monetary terms in negotiations; consider how clients can help you achieve broader business goals Client satisfaction depends on three key factors: the product, the process, and how you manage people throughout the project About John LowryJohn Lowry is a recognized authority on negotiation through his experience as a lawyer, business consultant, entrepreneur, negotiation coach, and university administrator. His results-focused, systematic approach to negotiation has been successfully implemented by thousands of professionals across the United States. He is the author of Negotiation Made Simple, a top selling business book on Amazon published by HarperCollins. He is also a sought after conference and corporate event speaker having served organizations such as UPS, Pinnacle Financial Partners, HCA, LexisNexis, Colliers, American Excess Insurance Exchange, American Legal Connections, and the American Society of Civil Engineers.
John serves as co-founder and principal of Thrivence, a management consulting firm based in Nashville, TN. In addition to guiding the firm, John counsels clients on strategy, revenue growth, leadership development, and conflict management. He also serves as president of The Lowry Group, LLC (“TLG”). At TLG, he provides negotiation training and coaching for governmental entities, major insurance companies, law firms, health care organizations, and other businesses. John is regularly engaged as settlement counsel by parties in litigation and has successfully negotiated the resolution of hundreds of lawsuits over the past decade.
In This Episode [00:00] Welcome to the show! [07:36] Meet John Lowry [08:17] Negotiation [14:28] Negotiation Made Simple Book [15:04] Manage Yourself [17:00] Competitive and Cooperative [18:10] Be Willing to Forgive [18:39] Be Crystal Clear [19:47] Negotiation In Action Examples [40:23] Satisfaction [45:14] Connect with John [46:31] Outro Quotes"The most important thing that you can learn how to manage is yourself." - John Lowry
"If you manage the process really well and you treat the people really well, it's amazing to me how many times people will forgive a glitch in the product." - John Lowry
"I want the good people to win in this world and so I'm excited to come alongside them and help them figure out how to win whatever that looks like." - John Lowry
Guest LinksFind John Lowry online
Negotiation Made Simple. by John Lowry
Listen to the Negotiation Made Simple podcast
Follow John Lowry on Facebook
LinksFind out more about the Mastermind
Join the Grow Your Video Business Facebook Group
Follow Ryan Koral on Instagram
Follow Grow Your Video Business on Instagram
Check out the full show notes
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In this episode of the show, Legendary Art Center professor and business coach Errol Gerson shares his wisdom from 50+ years of teaching and mentoring creatives. He reveals powerful strategies for overcoming imposter syndrome, standing out in a crowded market, and achieving success through mindset shifts and gratitude practices. Errol's inspiring stories and practical advice will motivate video business owners to embrace their role as storytellers and take their careers to new heights.
Key Takeaways Change your perspective: "If you change the way you look at things, the things you look at will change." Success is a choice, not chance: Create opportunities by putting yourself out there and standing out from the crowd. Embrace gratitude daily: Developing a "gratitude attitude" can transform your outlook and lead to greater success. Reframe your identity: You're not just a videographer, you're a storyteller - this mindset shift can open new doors and opportunities. About Errol GersonErrol was born and raised in South Africa and left in 1966 to study at USC majoring in Accounting undergrad and Finance and Management at the MBA level, also at USC. He worked in public accounting for 6 years before founding his own accounting and Business mgmt firm for over 20 years. Since then he has practiced as a strategic financial and management consultant and has taught entrepreneurship for 49 years at the Art Center College of Design.
He is now doing online (Zoom, etc.) financial consulting with businesses across the globe, and he counsel and coach group of 10-15 businesses to teach and answer specific questions about income tax (if in the U.S.) or strategic financial planning and decision making, break-even analysis, and setting specific sales goals that reach break-even.
In This Episode [00:00] Welcome to the show! [04:01] Meet Errol Gerson [05:19] Journey to Teaching Business [07:28] Understand Your Audience [09:44] Changing Your Perspective [10:43] Getting Yourself Out There [19:42] An Eighth of an Inch [30:53] Believing In Yourself [40:29] Seek First to Understand [46:40] Connect with Errol [47:51] Outro Quotes"If you change the way you look at things, the things you look at will change." - Errol Gerson
"Success is not chance, it's choice." - Errol Gerson
"Smile: Small Movement that Improves your Life Every day." - Errol Gerson
"Your clients change lives. They're storytellers and storytellers are gifted people." - Errol Gerson
"If it doesn't challenge you, it won't change you." - Errol Gerson
Guest LinksFind Errol Gerson online
Connect with Errol Gerson on LinkedIn
LinksFind out more about the Mastermind
Join the Grow Your Video Business Facebook Group
Follow Ryan Koral on Instagram
Follow Grow Your Video Business on Instagram
Check out the full show notes
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In this episode of the podcast, discover how to keep more of your hard-earned money with CPA and tax strategist Amanda Han. Learn game-changing strategies for video business owners, including the benefits of S-corps, smart write-offs, and using real estate to build wealth. Amanda shares practical tips to transform your approach to taxes and finance, helping you maximize profits and minimize stress.
Key Takeaways Learn how transitioning to an S-corp could significantly reduce your tax bill and save you thousands Discover often-overlooked tax write-offs for video professionals, including strategies for travel expenses Explore how real estate investments can boost your wealth-building efforts and provide tax advantages Understand the importance of regular bookkeeping and finding the right CPA to support your business goals About Amanda HanAmanda Han & Matt MacFarland are CPAs and tax strategists who specialize in helping people use real estate to save massive amounts in taxes and keep their hard earned money. They help educate investors on how to maximize tax write-offs, legal entity strategies, tax-efficient ways to access profit, how to use 401K money for real estate, and much more.
They are authors of the highly rated book Tax Strategies for the Savvy Real Estate Investor and they have been featured in prominent publications including the Forbes Finance Council, Money Magazine, Talks at Google, CNBC’s Smart Money Talk Radio as well as the BiggerPockets podcasts.
Today, Amanda & Matt have helped thousands of investors nationwide to save on taxes with proactive tax planning.
In This Episode [00:00] Welcome to the show! [05:52] Meet Amanda Han [11:31] Write-Offs [21:39] S-Corp Versus LLC [35:08] Record-Keeping [38:30] Real Estate [47:01] Connect with Amanda [49:55] Outro Quotes"It's not about how much money you make, it's about how much of it you actually get to keep." - Amanda Han, quoting Robert Kiyosaki
"Saving more money really is the same as making more money. When you save in taxes, that's the easiest money you can make because it was already your money to begin with." - Amanda Han
"We don't spend money for the write-off. The best way to do is to take a look at what we are already spending money on anyways, and say, how can I make sure this is a legitimate write-off?" - Amanda Han
"What got you here won't get you there." - Ryan Koral, discussing business growth and the need for fresh strategies
"I always look at what can we document before the trip, before that transaction, so that if it were to be questioned, I have a legitimate way to say, well, yeah, I spent $5,000 on that trip because I had these requests from these clients." - Amanda Han, on properly documenting business expenses
Guest LinksFind Amanda Han online
Follow Amanda Han on Instagram
Access the free Tax Savings Toolkit
LinksFind out more about 10xFILMMAKER
Join the Grow Your Video Business Facebook Group
Follow Ryan Koral on Instagram
Follow Grow Your Video Business on Instagram
Check out the full show notes
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In this episode of the podcast, John Bilski shares his journey from wedding videographer to multi-brand video entrepreneur, specializing in both wedding and education sectors. He discusses strategies for breaking into the education market, the importance of face-to-face networking, and how to build separate brands for different niches. John also offers inspiring advice on finding fulfillment in your work and taking bold steps to grow your video business.
Key Takeaways Diversify your video business by creating separate brands for different niches Break into the education market through relationship-building and face-to-face networking Leverage your passion and unique perspective to stand out in competitive markets Focus on work that truly fulfills you - success and financial rewards will follow About John BilskiJohn started in video production as an assistant editor at $8 an hour in 2002. Now, 22 years later, he runs his own production company he started with a love for evoking emotion through film. He’s also ruggedly good looking - LOL
In This Episode [00:00] Welcome to the show! [05:52] Meet John Bilski [07:41] Mastermind [10:06] John's Journey To Video [13:10] Education Video Clients [31:58] Handling Multiple Niches [38:32] John's Encouragement [44:22] Outro Quotes"If you can get somebody to cry, that's our goal." - John Bilski, on creating emotional impact in videos
"Practice what you preach at a certain point. And so I've tried to make it a goal of mine to start a YouTube channel very soon." - John Bilski, discussing the importance of personal branding
"What got you here won't get you there." - Ryan Koral, on the need to evolve business strategies for continued growth
Guest LinksFollow High Tide Media on Instagram
Follow Bilski Productions on Instagram
Follow Edu Films on Instagram
Follow John Bilski on Instagram | Facebook
LinksFind out more about 10xFILMMAKER
Find out about the Studio Sherpas Mastermind
Join the Grow Your Video Business Facebook Group
Follow Ryan Koral on Instagram
Follow Grow Your Video Business on Instagram
Check out the full show notes
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Bradley Hamner, Founder and CEO of BlueprintOS, shares his journey from being a workaholic entrepreneur to becoming the architect of his business. He emphasizes the importance of creating systems and processes to upgrade the operating system of a business.
Bradley discusses the common belief that entrepreneurs must do everything themselves and highlights the need to train and delegate to a team. He also emphasizes the mindset, skillset, and toolset required to transition from being the rainmaker to the architect of a business.
Becoming the architect of your business involves five milestones: having a business generating over a million dollars in revenue, achieving a ratio of 40 or above between year-over-year growth and profitability, taking 12 weeks off in a year, having an executive assistant to buy back your time, and installing an operating system that exists independently of you.
Working on your business, not just in it, is crucial for growth. Standardizing processes and documents in the business is important for creating a culture of design and intentionality. Implementing ideas is key to creating real change.
Key Takeaways Upgrade the operating system of your business by creating systems and processes. Train and delegate to a team to avoid being the bottleneck in your business. Adopt the mindset of an architect and design the systems that will run your business. Acquire the necessary skills and tools to effectively manage and scale your business. Working on your business, not just in it, is essential for growth and success. Standardizing processes and documents in the business creates a culture of design and intentionality. Implementing ideas and taking action is crucial for creating real change in your business. About Bradley HamnerBradley started his first business in 2009 with no customers, no leads, and very little cash but he did have a desire to win and succeed. After working around the clock for 5 years, Bradley had a health scare in his 30s. Knowing something had to change, he focused on building his leadership first, and then he began “architecting” his business to work for him.
This led him to designing the ultimate operating system for business owners - BlueprintOS. This framework has empowered business owners to move successfully from rainmaker to architect in their business.
Now, Bradley is a Business Growth Coach, certified Value Builder, and host of the Above The Business Podcast. Each week, he shows other entrepreneurs & business owners how to install the systems, processes, and routines their business needs to grow and scale.
The ultimate outcome? Business owners have a successful business that creates the freedom and flexibility they desired from the start.
In This Episode [00:00] Welcome to the show! [06:48] Meet Bradley Hamner [07:58] BluePrintOS [11:11] The Architect of Your Business [27:36] The Five Milestones [32:48] On, In, And Above [49:52] Connect with Bradley [51:03] Outro Quotes"The business got bigger to the point to where then the business got bigger than me and started to sling me around." - Bradley Hamner
“What I was really doing is I was transitioning myself from being the rainmaker to where like it was all dependent upon me to really I started to become the architect of the business.” - Bradley
“It’s really about working on your business and not just in your business.” - Ryan Koral
“There are times that we need to get above the business. And I would even share with someone that listening to a podcast, going to a conference as an example, going to a strategic coach, those are times I wasn't working on that business. I was working above my business.” - Bradley
Guest LinksLearn more about the BlueprintOS Assets
Find Bradley Hamner online
Follow Bradley Hamner on Instagram | Facebook
LinksFind out more about 10xFILMMAKER
Find out more about the Onward Summit
Join the Grow Your Video Business Facebook Group
Follow Ryan Koral on Instagram
Follow Grow Your Video Business on Instagram
Check out the full show notes
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In this episode of the Grow Your Video Business Show, we're tackling three game-changing strategies for video professionals looking to level up their business. We dive into the power of offering strategic workshops to clients, explore effective ways to find work and promote yourself, and unpack the nitty-gritty of retainers, contracts, and partnerships. Whether you're a seasoned pro or just starting out, this episode is packed with actionable advice to help you build stronger client relationships, create consistent income streams, and position yourself as a sought-after video partner.
Key Takeaways Offering Workshops The power of strategic planning sessions with clients How to package and price your workshops Using workshops to land bigger projects Finding Work and Self-Promotion Tips for showcasing your best work Strategies for reaching ideal clients Balancing different types of projects Retainers, Contracts, and Partnerships The importance of written agreements Structuring retainer deals for consistent income Navigating business partnerships In This Episode [00:00] Welcome to the show! [04:40] Offering a paid workshop [21:05] Finding work and promoting brand [38:50] Retainer contracts [01:02:00] Outro Quotes"The magic word is start. Go ugly early. Like don't just get out of your head. Just do the thing." - Ryan Koral
"People are more invested when they're paying money, right? So there's this feeling that they're already showing up to the table with like pen in hand and like ready for you to lead them versus somebody that's in interviewing you to figure out if they want to hire you." - Ryan Koral
LinksFind out more about 10xFILMMAKER
Find out more about the Onward Summit
Join the Grow Your Video Business Facebook Group
Follow Ryan Koral on Instagram
Follow Grow Your Video Business on Instagram
Check out the full show notes
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Robert Teegarden, owner of Create Your Own Path Productions, shares his journey into running a video business and the importance of creativity in society. He discusses the role of creatives in shedding light on different perspectives and telling stories.
Robert emphasizes the need for creatives to respond to the needs of the world and act on their ideas. He also highlights the value of consistent practice and getting the reps in to improve one's craft. Robert’s work today focuses on small business video marketing and production in the health and wellness and music niches.
The conversation explores the importance of consistent and high-quality visual communication in building brand value and perception. It emphasizes the need for creatives to understand the business side of their work and translate their creativity into tangible ROI for clients. The concept of repurposing content and creating a suite of services is discussed as a way to maximize value for clients.
The conversation also highlights the power of behind-the-scenes content in humanizing brands and building authentic connections with consumers. The key takeaway is to focus on the purpose and joy of being a creative and to remember the impact and value of the work being done.
Key Takeaways Creatives have a unique role in society to shed light on different perspectives and tell stories. Responding to the needs of the world and acting on creative ideas is essential. Consistent practice and getting the reps in are crucial for improvement. Small business video marketing and production can be focused on specific niches like health and wellness and music. Consistent and high-quality visual communication is crucial for building brand value and perception. Creatives need to understand the business side of their work and translate their creativity into tangible ROI for clients. Repurposing content and creating a suite of services can maximize value for clients. Behind-the-scenes content is powerful in humanizing brands and building authentic connections with consumers. Focus on the purpose and joy of being a creative and remember the impact and value of the work being done. About Robert TeegardenRobert is a life-long creative. He started as a musician and has traveled the world performing as a vocalist and bassist. He has a Masters and undergraduate in Music Business and worked in the industry for 15 years.
In his early 30s, he left his corporate job and started making short films and the rest is history. He has been the creative alongside Ron "Boss" Everline, Kevin Hart's personal trainer and business partner, and worked with several multinational brands like Chase, Yamaha, Easton Sports Cellucor and more.
In This Episode [00:00] Welcome to the show! [04:19] Meet Robert Teegarden [07:51] A Creative's Role In Society [11:51] Robert's Journey Into Production [23:40] Maximize Value For Your Client [39:41] Connect With Robert [40:27] Outro Quotes“We occupy a very specific role in society and we have this need and ability to be able to kind of make sense of the world around us. And having that understanding that your work matters and the stories that you're telling matter and your ability to do that is a skill set that not very many people have.” - Robert Teegarden
“We have a role and a purpose, and it’s to be able to shed light on these things, the nuance of what life, society, and culture is. And I don’t think that that’s a job set for just every person to have. It’s a very specific way that you have to view those things. It’s a gift, really. It’s a privilege to be able to do it.” - Robert
"You talk about there being a need in the world and, as creatives, some of us see that need and then respond to that need.” - Ryan Koral
“I think a huge Cardinal sin is like you have these beautiful spaces that you create as a small business and then you just don't have the communication, the outbound communication to back that up." - Robert
Guest LinksGet your copy of the Video Marketing Playbook
Find Robert Teegarden online
Follow Robert Teegarden on Instagram
LinksFind out more about the Onward Summit
Join the Grow Your Video Business Facebook Group
Follow Ryan Koral on Instagram
Follow Grow Your Video Business on Instagram
Check out the full show notes
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In this episode, Ryan and Rory Clark discuss the importance of customer intimacy in sales and marketing. They emphasize the need to genuinely connect with customers, ask the right questions, and listen actively. Rory shares his expertise in customer development and highlights the three key phases: customer attraction, customer creation, and customer satisfaction. He also explains the power of video in creating a high-touch customer experience. The conversation provides valuable insights for entrepreneurs and creatives looking to improve their sales strategies.
Key Takeaways Customer intimacy is a powerful strategy that beats AI and technology-driven approaches. To connect with customers, genuinely listen to them and ask the right questions. The three key phases of customer development are customer attraction, customer creation, and customer satisfaction. Video is a highly effective tool for creating a high-touch customer experience. Focus on customer intimacy and provide a personalized and exceptional customer experience. About Rory J. ClarkRory J. Clark is the creator and innovator of FOCUS SELLING®, a breakthrough performance system which has helped countless executives around the world to exceed performance expectations. He inspires excellence in leadership, teamwork, and performance through the renovation of individual mindsets.
For more than four decades, executives in over two hundred organizations, on six continents, and in over thirty countries, have learned from Rory. In addition, they have taught Rory how to turn FOCUS SELLING® into a competitive weapon.
Rory’s experience includes leadership positions in marketing, sales, recruiting, and training in organizations such as CBS and ABC Radio, Wilson Learning Corporation, and the Dale Carnegie Institute. He is an expert in selling, in instruction, and in curriculum design.
In This Episode [00:00] Welcome to the show! [03:50] Meet Rory Clark [05:28] Building a StoryBrand [09:28] A Sale From Start to Finish [11:09] Adjusting to Social Styles [11:29] Connecting Intentionally [11:57] Uncovering [35:54] Phases of Customer Development [40:39] Connect with Rory [41:40] Outro Quotes“In 1984, which is 40 years ago – probably when I got my AOL address – there was a book called Megatrends. And the author of the book said… the more high tech we get, the more high touch will be required. Well, now that's on steroids, right?” – Rory Clark
“If you're great at customer intimacy, that beats AI hands down because people are sick of interacting with it. They're sick of not getting to talk to a person.” - Rory
“Be creative in your craft, but find a system that works for you when it comes to selling and marketing and all those things.” - Ryan Koral
Guest LinksFind Rory Clark and Focus Selling online
Email Rory Clark: [email protected]
LinksFind out more about the Onward Summit
FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week"
Join the Grow Your Video Business Facebook Group
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Follow Grow Your Video Business on Instagram
Check out the full show notes
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In this special 400th episode of the Grow Your Video Business show, host Ryan Koral reflects on the journey since launching the podcast in early 2016. Originally started with co-founder Matt Davis, Ryan shares memorable moments, the evolution of the show, and the importance of community and support in overcoming struggles. He expresses gratitude to listeners, team members, and supporters who have made the show possible. Tune in for a heartfelt look back at eight years of podcasting, personal growth, and the powerful impact of community.
Key Takeaways The journey up to, and what it means to celebrate the 400th episode. Expressions of gratitude to loyal listeners. Reflection on the show’s origins and growth. Community highlights and a transformative 2016. Thankful to key contributors and the global audience. In This Episode [00:00] Welcome to the show! [00:48] Celebrating 400 Episodes [01:25] How It All Started [03:12] The First Episode Ever [10:58] Community [22:21] Thank yous [31:39] Outro Quotes“My heart is just so thankful for you for being with me.”
“We both (me and Matt Davis) were speaking at events for filmmakers and we both loved education and we both like a microphone, so we just thought it would be really fun. And we did it. And that's where Studio Sherpas was launched.”
“As I reflect on all 400 episodes, all of the ups and downs and, you know, so many highs and so many lows, the thing that still rings true today as what I think is the most important is community.”
“It’s amazing the opportunities I’ve gotten just by having a show. The people that have said yes to be on this show… these people wouldn’t have a conversation with me if I didn't have a podcast.”
LinksFind out more about the Onward Summit
Join the Grow Your Video Business Facebook Group
Follow Ryan Koral on Instagram
Follow Grow Your Video Business on Instagram
Check out the full show notes
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In this episode, Kenrick Mills shares his journey from odd jobs to building a successful video production business. He emphasizes the importance of finding a niche and focusing on a specific type of client. Kenrick's favorite type of project is interior design videos, as they allow him to be creative and showcase beautiful spaces. He also discusses the benefits of working with retainer clients and building long-term relationships. In this conversation,
Ryan and Kenrick discuss the importance of finding a niche and the power of YouTube for businesses. They emphasize the need to practice what you preach and the value of showing up on social media platforms. Kenrick shares his plans to start a YouTube channel to reach business owners who need creative services. Ryan encourages him to focus on his unique perspective and personality to stand out in the market. They both highlight the abundance of opportunities and the importance of consistency in content creation.
Key Takeaways Finding a niche and focusing on a specific type of client can make your job easier and more enjoyable. Building long-term relationships with retainer clients can provide consistent work and a steady income. Interior design videos offer the opportunity to be creative and showcase beautiful spaces. Creating a landing page and marketing content that speaks directly to your target audience can help attract more clients. Crossover opportunities often arise when working within a specific niche, allowing you to expand your client base. Finding a niche within a specific industry opens up more opportunities within that niche. Being consistent and showing up on social media platforms, especially YouTube, can help businesses grow and attract clients. Every individual and business has a unique perspective and personality that sets them apart from competitors. Practicing what you preach and investing in your own brand and content can build trust and credibility with potential clients. Creating content that provides value and speaks to your ideal clients can make it easier for them to connect with you and book your services. About Kenrick MillsKenrick Mills has been running a boutique content agency in Jupiter, Florida since 2014. He helps small to medium sized businesses grow their brand, sell their projects more efficiently, and help them tell their story.
In This Episode [00:00] Welcome to the show! [05:54] Meet Kenrick Mills [07:31] Earth Walker Media [18:41] Benefits Of Niching Down [27:15] Niching Through YouTube [48:15] Connect with Kenrick [49:11] Outro Quotes"I just have this type of person that I'm trying to work with more than a specific type of client." - Kenrick Mills
“That makes your job so much harder when you don't have a specific persona, a specific niche, or a specific problem that you solve with a particular kind of video. And my challenge to people is like, well, just pick something and you don't have to do that work forever. It's just going to be for a period of time. Like you need to create some momentum and some traction.” - Ryan Koral
“I think it's Blair Enns says something about a creative sees 10 doors and wants to open every single one. But niching down is going into that door, that one door, and just finding that there are actually 10 more doors behind that one door.” - Kenrick
“If you feel like, ‘I'm just afraid of having a niche because I don't want to get stuck doing the same old thing,’ that's not how you're wired. You're not going to do the same old thing. You're going to think of new things. And it's going to challenge you. And you're going to rise to the challenge because you are a creative.” - Ryan
Guest LinksFind Kenrick Mills online
Follow Earthwalker Media on Instagram | Facebook
LinksDownload a copy of Ryan's Networking Guide
Join the Grow Your Video Business Facebook Group
Follow Ryan Koral on Instagram
Follow Grow Your Video Business on Instagram
Check out the full show notes
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In this episode, Ryan and Justin Roethlingshoefer discuss the importance of prioritizing health as a business owner or leader. They emphasize that our health is our greatest asset and that we need to take care of ourselves in order to show up as the best version of ourselves in all aspects of life. They highlight the need for personalized health plans and the importance of tracking key metrics such as heart rate variability, sleep quality, VO2 max, and cellular deficiencies. They also discuss the concept of 'Who Not How' and the value of building a team of experts to support our health journey.
Key Takeaways Our health is our greatest asset as business owners and leaders. Personalized health plans are essential for optimal well-being. Tracking key metrics such as heart rate variability, sleep quality, VO2 max, and cellular deficiencies can provide valuable insights. Building a team of experts to support our health journey is crucial. The concept of 'Who Not How' applies to health as well, where we need to focus on finding the right people to help us rather than trying to do everything ourselves. About Justin RoethlingshoeferJustin Roethlingshoefer is the co-founder of OWN IT Coaching, a multiple seven-figure coaching company. As a former performance coach in the NCAA and NHL, through OWN IT he has made the same ecosystem that is usually only available to the best athletes in the world now available to you.
Utilizing best in class testing, technology, and coaching, he and his team have been able to transform the health and lives of hundreds of thousands of leaders throughout the country while empowering them on their journey and making the complex topic of health simple, actionable, and personal. He is a speaker and the host of The OWN IT Show podcast. Justin is the author of three other bestselling books including The Athletic Performance Blueprint and OWN IT.
In This Episode [00:00] Welcome to the show! [04:21] Meet Justin Roethlingshoefer [11:39] The Importance of Health [15:58] Framework for Understanding Health [26:06] Heart Rate Variability [27:49] Understanding Sleep Quality [29:32] Measuring VO2 Max [31:09] Cellular Deficiencies [41:36] Connect with Justin [43:42] Outro Quotes“It's looking you back in the mirror every single morning. You've been given God-given abilities, God-given creative frameworks in your brain. You've been given a calling and a gift and there's certain things that only you can do and I think oftentimes we take that for granted.” - Justin Roethlingshoefer
“They found success in chaos because they've been the one to create the solution. And so that's what they trust today. And because of that, that's what they continue to lean into. And they fail to come back to creating predictable and sustainable solutions for themselves when it comes to health and making sure that they are well.” - Justin
“We fail to recognize and realize that there's a cost to leadership. There's a cost to doing business. There's a cost to owning a company. And there's a cost to going on this mission. And the remedy is not a gym membership. The remedy is not a massage once a month. The remedy is not going on a vacation with your family once a year. The remedy has to be built as intentionally and as consistently as you've built your business.” - Justin
Guest LinksFind Justin Roethlingshoefer online
Get Instant Access (free ebook): “Live Long. Lead Well. The Business Leader’s Guide to Optimizing Health for Longevity and Performance”
Follow Justin Roethlingshoefer Instagram | Facebook
Follow OWN IT on Instagram | Facebook
LinksDownload a copy of Ryan's Networking Guide
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In this episode of the podcast, Ryan and Tim Arnold discuss the importance of embracing healthy tensions in leadership. They explore the tensions between confidence and humility, expectations and grace, and profit and purpose. Tim shares a story from his experience leading a homeless shelter, highlighting the need to navigate these tensions in a healthy way. They emphasize the value of leaning into differences and engaging in healthy conflict to foster growth and understanding. Tim provides resources for further exploration of these concepts.
Key Takeaways Leaders need to embrace healthy tensions, such as the balance between confidence and humility, expectations and grace, and profit and purpose. Leaning into tensions allows for growth, understanding, and better decision-making. Navigating tensions requires recognizing that there can be multiple right answers and finding the best approach for the situation. Engaging in healthy conflict and embracing differences can lead to exceptional results and foster resilience in leadership. Naming and managing chronic tensions in organizations can lead to positive change and growth. About Tim ArnoldHaving launched and sold a successful for-profit business, pioneered a social enterprise, and led a homeless shelter, Tim Arnold understands how hard it is to lead in challenging situations. That’s why he’s dedicated to helping leaders at every level – from first-time managers to Nobel Peace Prize winners and Fortune 500 CEOs – navigate the path to resilience and success.
In This Episode [00:00] Welcome to the show! [05:03] Meet Tim Arnold [11:05] Tensions To Manage [12:06] Confidence & Humility [15:57] Expectations & Grace [35:09] Connect with Tim [36:15] Outro Quotes“One of those tensions I talk about is the tension between confidence and humility. And it's not about the compromise or meeting in the middle. It's how do I do both fully?” - TIm Arnold
“Let's not look at this as right and wrong. Let's just pick the best option for us right now. And when we can do that, and I gotta say, this is I think true for the solopreneur that's just trying to kind of stand out from the pack or people leading teams. If you can encourage kind of the culture of your teams and your relationships to lean into tension, to not need to surround yourself with people who see everything the way you see, it's a competitive edge right now.” - Tim
Guest LinksFind Tim Arnold online
Get access to the free video series “Lead with AND”
Follow Tim Arnold on Instagram
Connect with Tim Arnold on LinkedIn
LinksFind out more about Onward Summit
Join the Grow Your Video Business Facebook Group
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Check out the full show notes
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In this episode, Ryan welcomes Dr. Saundra Dalton-Smith, the founding physician and CEO of Restoracists, to discuss the crucial topic of rest and well-being. Dr. Saundra, a board-certified internal medicine physician, speaker, and award-winning author, shares insights from her bestselling book "Sacred Rest." They delve into the seven types of rest necessary for optimizing productivity, increasing overall happiness, and overcoming burnout. Dr. Saundra explains how incorporating small, intentional restorative activities can make a significant difference in one's life. Listeners will learn practical strategies to incorporate rest into their daily routines and understand the importance of balancing work and personal life for long-term success.
Key Takeaways Rest is essential for productivity, creativity, and overall well-being. There are seven types of rest: physical, mental, spiritual, emotional, social, sensory, and creative. Small, intentional restorative practices can make a significant difference in combating burnout. Incorporating rest into daily routines is more effective than waiting for big breaks or vacations. About Dr. Saundra Dalton-SmithDr. Saundra Dalton-Smith is a Board-Certified internal medicine physician, speaker, and award-winning author. She is an international well-being thought-leader featured in numerous media outlets including Prevention, MSNBC, Women’s Day, FOX, Fast Company, Psychology Today, INC, CNN Health, and TED.com. She is the author of numerous books including her bestseller Sacred Rest: Recover Your Life, Renew Your Energy, Restore Your Sanity, including insight on the seven types of rest needed to optimize your productivity, increase your overall happiness, overcome burnout, and live your best life.
In This Episode [00:00] Welcome to the show! [03:58] Meet Dr. Saundra Dalton Smith [07:51] Dr. Saundra's Burnout Story [10:41] Rest Deficit [13:05] The 7 Types of Rest [20:20] Ways to Achieve Mental Rest [27:52] Physical Rest [32:20] Creative Rest [34:23] Connect with Dr. Saundra [35:13] Outro Quotes"I had a fantastic work ethic. I had zero rest ethic."
"Rest isn't just about stopping. Sometimes it's a restorative process to pour back into the place of depletion."
"It's horrible to have passion for something, but not have the energy to do it."
"You don't actually have to physically be in it; you just have to be reminded of it."
"Rest is how productive people stay productive, and how innovative people stay highly creative."
Guest LinksDiscover your personal rest deficits using Saundra’s free assessment at RestQuiz.com
Find Dr. Saundra Dalton-Smith online
Follow Dr. Saundra Dalton-Smith on Instagram | Facebook | Twitter
LinksFREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week"
Find out more about Onward Summit
Join the Grow Your Video Business Facebook Group
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Follow Grow Your Video Business on Instagram
Check out the full show notes
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In this episode, Ryan interviews Mariana Henninger, the brilliant mind behind Brandmagnetic. Mariana shares her unique journey from being a decorated documentary filmmaker to becoming an entrepreneur focused on creating impactful brand videos. She emphasizes the importance of storytelling and emotional connection in differentiating oneself in the crowded online market.
Mariana discusses her approach to business, including the development of her course and membership program that helps entrepreneurs create their own brand videos. She also touches on her strategies for pitching to high-profile clients and the value of leading with personal connection and authenticity. This episode is packed with valuable insights for anyone looking to enhance their brand presence and build a loyal community.
Key Takeaways The importance of storytelling and emotional connection in brand videos. Strategies for pitching to high-profile clients by leading with value and authenticity. The role of community and continued support in business growth. Embracing your unique personality as a differentiator in the market. About Marianna HenningerMarianna is a documentary filmmaker & Founder of Brandmagnetic. She is an Emmy award-winning documentary filmmaker specializing in Brand Videos.
In This Episode [00:00] Welcome to the show! [06:11] Meet Mariana Henninger [11:17] Why Brand Videos? [20:03] The Membership Model [28:20] People Who Pay Pay Attention [43:06] Secret Sauce Of Your Business [47:32] Connect with Mariana [49:44] Outro Quotes"What makes you different is you. You are the secret sauce of your business." - Mariana Henninger
"When you pay, you pay attention. The idea of valuing your expertise is crucial." - Mariana Henninger
"Lead with good work and results, but then show them who you are." - Mariana Henninger
"The best clients are those who go through the workshop process, building a connection with you." - Ryan Koral
"Building a business takes time. It’s important to understand that it takes time to build the big stuff." - Mariana Henninger
Guest LinksFind Mariana Henninger online
Listen to the Empire Secrets Podcast
Follow Mariana Henninger on Instagram
Follow Brandmagnetic on Instagram
LinksFind Vanessa Carr online
Find out more about Onward Summit
Join the Grow Your Video Business Facebook Group
Follow Ryan Koral on Instagram
Follow Grow Your Video Business on Instagram
Check out the full show notes
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In this episode, Ryan welcomes Annemie Tonken, a seasoned photographer and educator specializing in business systems and strategies for creative entrepreneurs. Annemie shares her journey from wedding photography to creating a sustainable and predictable income model through her innovative Simple Sales System.
The discussion delves into the challenges faced by photographers in maintaining a steady income, the inspiration behind Annemie’s subscription-based model, and the importance of business systems in achieving long-term success. Annemie offers valuable insights on building trust with clients, the benefits of niching down, and how to create compelling offers that attract and retain customers.
Key Takeaways Creating a membership model can provide predictable income for a photography business. Focusing on a specific service and building trust with clients can lead to a more stable and profitable business. Exclusivity and scarcity can attract clients and increase perceived value. Having a go-to product or service simplifies operations and improves efficiency. Being selective with clients and setting boundaries can lead to a more enjoyable and sustainable business. About Annemie TonkenAnnemie has been a professional photographer since 2010 and is now a respected educator focused on business systems and strategies that help creative entrepreneurs run profitable, sustainable businesses they love.
She's the host of This Can't Be That Hard, a top-rated weekly business podcast for photographers, the creator of the Simple Sales System, which is used by thousands of photographers worldwide to create in-person sales-level income and service in an automated, and an experienced speaker known for her fluff-free content and memorable metaphors.
In This Episode [00:00] Welcome to the show! [10:25] Meet Annemie Tonken [12:11] Monthly Recurring Revenue [12:59] Annemie's Business Beginning [18:38] Photography Membership [24:04] Confidence To Charge Fairly [25:00] Client Exclusivity [31:05] Knowing Your Main Deliverable [37:35] Connect with Annemie [38:12] Outro Quotes"One of the biggest challenges in my business over 20 years is having any sense of predictable income."
"I could create essentially a subscription so that my clients could get this done."
"There's a new confidence that you haven't really experienced before."
Guest LinksFind Annemie Tonken online
This Can't Be That Hard podcast
Follow Annemie Tonken on Instagram | Facebook
LinksFind out more about the Onward Summit
Join the Grow Your Video Business Facebook Group
Follow Ryan Koral on Instagram
Follow Grow Your Video Business on Instagram
Check out the full show notes
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In this episode of the podcast, Ryan delves into the importance of building a strong professional network. He emphasizes how networking can make you feel part of something bigger in both your business and personal life. He shares his journey of leveraging his superpower of networking, recounting how he built connections with local filmmakers and other industry professionals which led to meaningful collaborations and referrals.
Ryan provides actionable advice on how to start networking, from engaging on social media to hosting in-person meetups. He also discusses the emotional and practical benefits of having a supportive network. Alongside his narrative, Ryan offers insights into creating impactful relationships and the value of mutual support among peers. This episode serves as a comprehensive guide for video business owners and freelancers looking to expand their professional network and foster a sense of community.
Key Takeaways Building Meaningful Relationships: Networking should be focused on creating meaningful and lasting relationships rather than just collecting contacts. Professional and Personal Growth: A strong network can significantly contribute to both your professional and personal development. Community and Belonging: Being part of a network gives you a sense of belonging and can positively affect your mental well-being. Uncovering Opportunities: Networking opens doors to new opportunities and collaborations that you might not have discovered otherwise. Super Powers: Everyone has unique strengths, and networking allows you to discover and share these superpowers with others. In This Episode [00:00] Welcome to the show! [06:50] Networking [12:53] When You Feel Alone [17:59] Get In A Group [21:21] Be The One Who Gathers [32:14] Starting Online [35:58] Outro Quotes"We are talking about the importance of building your network and how to feel a part of something bigger in your business and in your life."
"In life, we all have superpowers.”
LinksFREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week"
Download a copy of Ryan's Networking Guide
Find out more about the Studio Sherpas Mastermind
Find out more about 10xFILMMAKER
Find out more about the Onward Summit
Join the Grow Your Video Business Facebook Group
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Follow Grow Your Video Business on Instagram
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In this episode of the podcast, Ryan sits down with Michael Janda, a renowned mentor for creative entrepreneurs, to explore the journey of building and scaling a successful creative agency. Michael shares his experiences from starting as a basement freelancer to growing his agency, which eventually attracted high-profile clients like Disney and Google. He discusses the importance of niching, the value of creating ongoing residual income, and the strategies that helped him sell his business and transition into his current role as a consultant and educator.
Throughout the conversation, Michael provides practical advice on sales, client relationships, and staying competitive in a rapidly evolving industry. He emphasizes the need for creative professionals to move beyond their comfort zones, actively seek out networking opportunities, and continuously add value to their clients' businesses. By highlighting the significance of strategic thinking and long-term planning, Michael offers a blueprint for creative entrepreneurs aiming to achieve sustainable success.
Listeners will also enjoy Michael’s humorous anecdotes and candid insights into the challenges and triumphs of running a creative agency. Whether you're a freelancer looking to grow your business or an established agency owner seeking new strategies, this episode is packed with actionable takeaways that will inspire and motivate you on your entrepreneurial journey.
Key Takeaways The Importance of Niching and Residual Income, Sales Strategies for Creative Entrepreneurs: Michael Janda emphasizes the value of niching down your services and focusing on creating ongoing residual income. He highlights how businesses that offer continuous services, such as digital marketing and SEO, tend to have more predictable and scalable revenue streams compared to one-off project-based work. Sales Strategies for Creative Entrepreneurs: One of the main points Michael discusses is the need for creative professionals to improve their sales skills. He advises listeners to actively seek out networking opportunities, ask clients for referrals, and stay top of mind by maintaining regular contact with potential clients. This approach helps in building a robust client base and ensuring consistent business growth. Leveraging Competitive Analysis: Michael shares a practical tactic for winning clients by conducting competitive analysis. Instead of pointing out flaws in a potential client's current setup, show them how their competitors are leveraging superior solutions. This method taps into the competitive nature of business owners and positions you as the ideal partner to help them stay ahead. Adapting to Technological Advancements: The discussion also touches on the impact of technological advancements, such as AI, on the creative industry. Michael stresses the importance of staying adaptable and embracing new tools that can enhance efficiency and creativity. By focusing on high-value services like strategy and campaign ideation, creative professionals can differentiate themselves and continue to provide significant value to their clients. About Michael JandaMichael Janda is an award-winning creative director, designer, and agency veteran. In 2002, he founded the creative agency Riser, which provided design and development services for clients that included Disney, Google, Warner Bros., Fox, NBC, ABC, National Geographic and many other high-profile brands. Michael sold his agency in 2015 and now spends his time speaking, developing books, courses, and social media content to help creatives level-up. He is the author of “Burn Your Portfolio” and “The Psychology of Graphic Design Pricing.”
In This Episode [00:00] Welcome to the show! [03:54] Meet Michael Janda [09:07] Journey Through The Agency World [11:05] Built To Sell - John Warrillow [15:32] Niching Down [36:37] Creating Success In Your Business [45:22] Connect with Michael [46:17] Outro Quotes"The value of the video after you're done shooting it is nothing. The value is in getting that video in front of potential customers for the person that you made it for." - Michael Janda
"Creative people are the worst salespeople of all time. You're afraid that if you actually pitch your wares to a client, they're going to think that you're a used car salesman." - Michael Janda
"If I don't tell them about me, then they're going to choose to work with somebody else. And that other person is going to give them a bad project. I know I can do it for them much better than the other person." - Michael Janda
"One of the ways that I love to do that is not telling them that they have something bad, just showing them that their competitors have something better." - Michael Janda
"It's not about saying, 'Hey, your brand video sucks.' It's more about saying, 'Hey, I did a little competitive analysis of your three biggest competitors and I saw that these two have an awesome brand video. I can make one better than these.'" - Michael Janda
Guest LinksFind Michael Janda online
Follow Michael Janda on Instagram | YouTube | Facebook | TikTok
LinksDownload the PDF resource guide to Unlock the Power of AI
Join the Grow Your Video Business Facebook Group
Follow Ryan Koral on Instagram
Follow Grow Your Video Business on Instagram
Check out the full show notes
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In this episode of the podcast, Ryan sits down with Austin Falter, the dynamic founder and CEO of Falter Media. Austin shares his inspiring journey from starting as a freelance videographer in college to establishing a niche video business that serves entrepreneurial doctors. They discuss the importance of niching down, the challenges and benefits of focusing on a specific market, and the impact of social media and organic content on business growth. Austin also gives a glimpse into his personal life and interests, adding a fun and relatable touch to the conversation. Whether you're a seasoned video professional or just starting out, this episode is packed with valuable insights and practical advice.
Key Takeaways Niching down can significantly enhance your expertise and the quality of service you provide. Organic content is crucial for long-term growth, especially in niche markets. Balancing personal interests with professional goals can create a more relatable and engaging brand. Understanding your audience deeply can lead to more effective and tailored content strategies. About Austin FalterAustin is a GenZ business owner, a TEDx Speaker, a content creator and video agency owner. He helps Doctors and Health coaches grow using shortform video and video podcasts... His own social media has been the greatest marketing channel for his agency next to word of mouth!
In This Episode [00:00] Welcome to the show! [03:20] Meet Austin Falter [06:40] Developing A Niche [13:40] Marketing In A Video Business [27:14] Tactics For New Clients [32:36] How Having a Niche Helps [39:08] Connect with Austin [40:03] Outro Quotes"I realized how unproductive having a general audience is... I need to really figure out who I want to serve."
"If you're frustrated in your video business, it's probably because you aren't an expert."
"When you present your offer to a specific group, it becomes easier to create packages that really serve them."
"Organic content is a long-term game, but it's worth it when you start seeing consistent engagement and leads."
"The more I've leaned into my niche, the more confidence I'm gaining in the choice to go niche."
Guest Links7 Viral Video Types for Social Media Brands
Find Austin Falter online
Follow Austin Falter on Instagram | Facebook | TikTok
LinksDownload the PDF resource guide to Unlock the Power of AI
Join the Grow Your Video Business Facebook Group
Follow Ryan Koral on Instagram
Follow Grow Your Video Business on Instagram
Check out the full show notes
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