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“We are in a highly visual processing world, and so, you have to have good images, good videos, good graphics on your website, period”.
Every speaker has it, every speaker needs it. Katie Campbell is here to help you discover the integral things needed to make your website better. She'll go over the importance of tone, consistency, and knowing when to stop writing.
In under 7 minutes, Katie discusses:
How important the initial impact of your site isThe brilliance of a call to actionThat you can't say it all on the websiteHow you can show your personalityAnd much, much more!“As a speaker, you’re always evolving”
Episode Resources:
Get Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeSubscribe to Talk Speaker To MeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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"What do you want your audience to feel? Keep this in mind as you start the process of creating your demo video. What do you want the decision maker to feel as they watch this?"
One of the most important marketing assets you need as a speaker is your demo video. If you're just starting out as a speaker, you probably have a lot of questions about demo videos — and Emily Arnold is here to help!
In under 8 minutes, Emily covers:
The most important things to include in your demo reelTop questions to ask yourself as you create your demo videoHow to create a demo video even if you haven't done speaking gigs yetAnd much, much more!"Just get something out there so that you can start showing people exactly who you are and what you can do. Don't let perfect be the enemy of the good. Get a really good demo video out there and know that you can always adjust."
Episode Resources:
Get Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeSubscribe to Talk Speaker To MeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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"I would challenge you not to say, 'Hey, I'm building my speaking business,' but instead to tell people that you're a professional speaker and introduce yourself in that way."
If you want to build a successful speaking business, you have to get some fundamental things right. Everyone wants to book more paid speaking gigs, but what are the simple, practical things that most speakers miss?
This week, Dan Irvin is breaking down some practical advice on the systems and processes you need to run a speaking business at a high level.
In under 15 minutes, you'll learn:
The mindset shift you need to embraceThe secret to staying focusedHow to use data effectivelyAnd much, much more!"Solve problems when they actually occur and when they actually exist. You need to think about what is going on in your business right now that needs your attention and focus on what you can accomplish and complete."
Episode Resources:
Dan Irvin's New BookGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeSubscribe to Talk Speaker To MeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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"A lot of speakers think that if I have this many followers or if I grow my social media presence, then that's really going to be what leads to more book gigs and more revenue, which is absolutely not the case."
We talk a lot about what you should do to market yourself as a speaker, but what is the biggest mistake you might be making right now? This week, TSL Director of Marketing Chris Seo is on the podcast to share the single biggest thing speakers do wrong when it comes to marketing.
In just 3 minutes, Chris covers:
Why marketing and sales are different — and which one you should focus onHow to stay focused on what drives revenue and booked gigsWhat things you should spend time on — and what you shouldn't"There are a lot of KPI's that make you feel good, but at the end of the day might not actually drive revenue, which is what all businesses should care about most."
Ready to learn what really matters in marketing? Let's talk marketing mistakes!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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"Sales is not about being some guru, knowing some magic phrase, or having this natural born sales gene that doesn't really exist. It's about having a good process and following that consistently."
Whether you're a brand new speaker or you've been speaking for a while, mastering the art of sales is often one of the challenges speakers face in taking things to the next level. This week, TSL Director of Sales Sam Hill is bringing you some simple, practical advice on how to build confidence in selling your value to every event organizer and potential client you interact with.
In just under 4 minutes, Sam covers:
Why you have to have a process to be successfulThe importance of prioritizing prospecting and outreachWhy you need to be "best in class" at giving away valueAnd more!"I want you to remember that you cannot give away too much value."
Ready to level up your sales game? Let's talk selling confidently!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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"The first thing is that you've got to treat it like a business from the get go. You can't be coming in and using your personal bank accounts and not setting up a business and not keeping records."
If you're just starting out as a speaker, it's really important to get the basics right. One of those fundamentals is the financial structure of your business — and remember, you're starting a speaking business, not a speaking hobby. This week on Talk Speaker To Me, TSL CFO Andrew Davis is here to share some practical advice on financial preparation for starting your new business.
In under 4 minutes, Andrew covers:
Key financial steps to take when starting your businessHow to set up a bookkeeping systemWhy data is valuable for new business ownersAnd more!"Over time, you're going to start to get the benefit of data... where you can start to set goals for the following years and really tie everything together in your business so that this isn't a hobby, because you're out to make this a business."
Ready to roll? Let's talk financial preparation for your speaking business!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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This week on Talk Speaker To Me, Conrad Close, our Content Marketing Manager, will take the mic to teach us about what speakers should be pursuing in their marketing.
'If you want to grow your speaking business, you need to master the three main areas of marketing.'"
In this episode, Conrad covers:
Why do you need a strong personal brand? How should you use social media as a speaker? What is SEO, and how do you win?"If you don't have a clear vision and you don't have a clear why, and you don't have a clear understanding of the value that you bring, your marketing will not work."
Ready? Let's talk marketing for speakers!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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This week on Talk Speaker To Me, Katie Campbell, our Lead Concierge, discusses how speakers can build confidence to be the experts in the room.
Often, we get anxious about getting on stage when we're early in our speaking career. In this episode, Katie covers how to build confidence as a speaker.
"How do you get comfortable being known as the expert? This can feel very foreign at first as you're taking the stage."
In this episode, Katie covers:
The importance of mindset in your speakingWhy you need confidence as a speaker Practical ways to boost confidence"Your story, what you bring to the stage, is completely different than somebody else's. Even in that same niche, an audience member is going to have a very different experience with you as they are with somebody else, because they're not you. They haven't walked your life. They haven't experienced what you have. They haven't learned what you have. Really owning and taking initiative to not compare in a negative way."
Ready? Let's talk confidence!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Here at The Speaker Lab, we talk a lot about how to get on stage — but what do you do once you're up there? This week, Lead Coach Rick Clemons is walking through how to master stagecraft as a speaker.
You'll learn:
Why stagecraft mattersHow to audit your current stagecraftHow to get better at stagecraftHow to overcome common stagecraft challengesAnd much more!"Every opportunity you have to be on stage is an opportunity to present and perform."
Ready to master the stage? Rick, take it away!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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This week, we're digging into positioning yourself as a speaker with Michelle Onuorah! Michelle is a speaker coach here at The Speaker Lab and also a speaker, podcaster, and workshop leader with her own business.
"Your eps is what is going to be your north star. That will help you determine what gigs to take, what opportunities to take advantage of, what type of talks to offer, and also what type of messaging you want to put on your website and all of your branding assets."
During this episode, you'll learn:
Why you need an EPS as a speakerWhat makes a good oneHow to ensure your EPS aligns with your audience"And finally, the advice that I have for speakers crafting their expert positioning statement for the first time to make sure that it's in alignment with their audience. Talk to your audience. Talk to the types of people who are going to be in your audience and find out from them what are their pain points, what are the things that they're struggling with? What are the solutions that they're looking for? What type of transformation do they want to see happen in their lives?"
Ready to get into? Let's talk positioning statements with Michelle!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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If you want to be a successful speaker, it's pretty hard to do it alone. Thankfully, there are thousands of other speakers out there who are navigating the same challenges, problems, and wins as you are in your speaking business.
This week, Emily Arnold is here to talk about the best way to find community as a speaker. Emily is our community manager here at the Speaker Lab, which means she’s got a front-row seat to the speaker community and the importance of community as a speaker.
"Enjoying community is basically my favorite part about being a human on this earth."
In this episode of Talk Speaker To Me, you'll learn:
Why community mattersHow to find community as a speakerThe importance of ongoing investment in your community"What's one thing you can do intentionally to cultivate community in your life as a speaker?"
Ready to learn more? Let’s Talk community with Emily.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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"Listen, if you want to make more money, workshops are one of the most profitable ways to do it."
In this episode, TSL facilitator and master speaker Erick Rheam walks you through how he uses workshops to build and scale his speaking business.
Check out this episode to learn:
The 5 steps to launching a workshop offeringWhy workshops help you scale your income and your businessHow to get support as you pursue workshop offerings"The main thing is as speakers, when you're sitting down with an event planner or decision maker and having a conversation, find out what their problem is, what gap you can fill with your content, and then fill it."
Ready to learn a thing or two about using workshops to grow your business? Let's go!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Katherine Johnson is here this week to talk about developing executive presence as a speaker! Katherine is a speaker and a coach here at The Speaker Lab who works with students to help them build confidence, conquer impostor syndrome, and develop strong communication skills with their audiences.
"Executive presence is all about perception, right? It is the constellation of cues that people use to create judgments about important things, like our credibility, our trustworthiness, and likability."
In this episode of Talk Speaker To Me, Katherine covers:
Why should speakers develop executive presence? How can speakers develop it? What changes when you embody executive presence in your speaking business?"Your energy is one of the things that people are picking up on, and we know that confidence is contagious. So what does confident energy look like to you? Look at nonverbal communications. Look at the way you walk onto a stage. How do you sound? Where does your voice go when you're confident? You've got to understand how this gets communicated and broadcast around several different touch points."
Ready to learn more? Let's talk executive presence with Katherine!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Nanette Hitchcock is here this week to talk niching down as a speaker. Nanette's a speaker and a coach here at The Speaker Lab who helps students set their businesses up for success with clear, confident plans.
"It's a specialized segment of the market for your product. Your product are your messages, your refined messages that are going to make an impact."
In this episode of Talk Speaker To Me, Nanette covers:
Why you need a nicheWhat makes a good nichePractical ways to test your niche in your industry"You'll build in integrity because you're providing real value. And out of that focused kind of strategy for your business, you'll have real success."
Ready to learn more? Let's talk niches with Nanette.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Jeremy Rochford is one of our amazing coaches here at the Speaker Lab and this week, he's Talking Speaker and helping us learn the 7 steps to going FULL-TIME. For many of us, going full-time can be a dream, but let's talk about the practical steps to make your dream a reality!
"You have to ask yourself, do I have something I can charge for now? This seems very rudimentary, but this is where I completely failed and stalled my career for a good two to three years."
In this episode of Talk Speaker To Me, Jeremy covers:
The 7 Steps to help you go full-time!Why you need to create and feel tension before making the jump.How to prepare for this next phase with success!"You've got to experience that beautiful tension because that's proof of concept, that's growth, that uncomfortability of like if I could just do this more."
Ready to learn more? Let's talk going full-time with Jeremy Rochford!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Eve DeVault Gilmore is here this week to talk leads as a speaker. Eve's one of our VIP concierges AND our Lead Manager here at the Speaker Lab, which means she's got a front-row seat to helping out students find GREAT leads.
"Some unconventional tips that you can start with would be to go to LinkedIn profiles, really dream up your perfect decision maker. Search that job title anywhere you can in LinkedIn and find someone who really fits the bill."
In this episode of Talk Speaker To Me, Eve covers:
Where can speakers find good leadsUnconventional tips to help speakers search smarter The difference it makes to have a clear vision of who you're talking to?"Overall with the lead process, the more you search, the more you learn and then the more you know. So don't hold back."
Ready to learn more? Let's Talk Leads with Eve.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Nanette Hitchcock is here this week to talk business building as a speaker. Nanette's a speaker and a coach here at The Speaker Lab and she works with students day in and day out to set their businesses up for success with clear, confident plans.
"If you don't have a sustainable business plan that's supported with systems and strategies and practices, everyday disciplined practices that you are committed to, then probably that idea won't get out into the world in an impactful way."
In this episode of Talk Speaker To Me, Nanette covers:
The two pillars of focus when it comes to ramping up or rebuilding your speaking effortsHow to set and understand your bigger goalsWhat it means to think like a business owner vs a hobby speaker"For right now, I want you to just look at your compelling idea, make sure that you have really fleshed that out, that pillar of what is the ultimate benefit of me speaking into people's lives and sharing content and helping them solve problems."
Ready to learn more? Let's Talk Business Building with Nanette.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Let's talk about authenticity! This week, we're digging into the topic of authenticity, which is different from vulnerability! Rick Clemons, our Lead Coach here at The Speaker Lab, is sharing some thoughts around how to bring your authentic self to your speaking business.
"Here's the thing. If you show up on a stage differently than you present yourself [online], you're going to shoot yourself in the foot."
Rick's talking about:
Why authenticity matters as a speaker What it looks like to bring your authentic self to the stage (and off it!) How to know the difference between vulnerability and authentic and when to use which"When they see what they get with you, the more they're going to want you. So as you think through where you're going in your speaking business, make the big a authenticity a huge part, not only of being on stage in what you do for the audience, but in every aspect of you doing your business"
Ready to get talking? Rick, take it away!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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This week, we're digging into branding with Michelle Onuorah! Michelle is a speaker coach here at The Speaker Lab and also a speaker, podcaster, and workshop leader with her own business.
"There actually isn't a right or wrong when it comes to your branding. But the main thing is to be consistent and to have vision from the start."
During this episode, Michelle's talking:
Why strong branding is important How to balance being personable and professional The thought process behind group your brand and evolving with time How to know if your brand is out of touch with your current offerings and how to fix that"If you're getting those questions, then that means that you need to revisit your brand right away and take a look at your messaging, take a look at your copy on your site."
Ready to get into? Let's talk branding with Michelle!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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This week on Talk Speaker To Me, TSL Resident Speaker Dan Irvin is sharing everything you need to know about how to plan for successful travel as a speaker.
"I'd much rather be inconvenienced to make sure that I'm really connecting with the audience."
Dan digs into:
When should you travelWho pays for travelHow to plan travel with peace of mind in mindWhat and when to packHow to organize your travel and gigs"This is why it's important to always be speaker fee plus travel, because sometimes we get ourselves in a pinch because we didn't do plus travel in our proposals. And so now we're trying to save money."
Ready to get into it? Let's talk, speaker!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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