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In this engaging conversation, AntĂłnio and Brett Townsend explore the evolving landscape of market research and consumer insights. Brett shares his journey from broadcasting to market research, emphasizing the importance of curiosity and innovation in the field. They discuss the balance between meeting client needs and pushing for innovative solutions, as well as Brett's proudest career moments, including a successful project with Walmart. The conversation also delves into the motivations behind Brett's book, 'Insights on the Brink,' which aims to spark discussions about the industry's need for change. They highlight the importance of digging deeper for insights rather than settling for surface-level data, and Brett offers valuable advice for new researchers, stressing the significance of focusing on sales and understanding the true questions behind research projects.
You can find the book here: https://www.amazon.com/Insights-Brink-Revitalizing-Research-Analytics-ebook/dp/B0D9KLLZ6J
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In this episode of ESOMARâs Talking Insights, Andrea D'Agostino engages with industry expert Stefan Boom (Dynata) to discuss the critical topic of data quality in research. They explore the evolution of data quality concerns over the years, particularly in light of increasing fraudulent behaviour and the challenges of engaging respondents. The conversation delves into strategies for ensuring data quality, including sourcing respondents, survey design, and the implementation of AI and machine learning technologies. Finally, they discuss the importance of choosing the right data provider and the ongoing challenges faced by the industry in maintaining high standards of data integrity.
Key takeaways
- Data quality has become a significant concern in recent years.
- Fraudulent behavior, such as click farms, has increased.
- Engagement in surveys has decreased over time.
- Sourcing a diverse range of respondents is crucial.
- Survey design impacts the quality of data collected.
- AI and machine learning can enhance data quality checks.
- Education for clients is essential to improve data quality standards.
- Panel companies face challenges in maintaining data integrity.
- Quality Score helps identify good and bad respondents.
- The industry must balance client demands with data quality.Send us a text
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Fehlende Folgen?
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In this conversation, Rhiannon Bryant and Ramanathan Vythilingam discuss the evolving role of AI in business, emphasizing the importance of maintaining a human element amidst technological advancements. They explore the balance between efficiency and effectiveness in AI applications, the necessity of domain expertise over mere AI knowledge, and the implications of using AI tools without accountability. The discussion highlights the need for organizations to focus on decision-making rather than just the tools themselves, ensuring that AI serves to enhance human capabilities rather than replace them.
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This conversation explores the transformative impact of AI on market research, particularly in new product development. Rhiannon Bryant, Jiongming Mu & Dr. Nikolai Reynolds discuss the importance of integrating consumer insights with AI capabilities to foster creativity and innovation. They emphasize the need for responsible AI practices and the collaboration between human intelligence and AI to ensure effective outcomes. The discussion also highlights lessons learned from AI implementation, including the necessity of consumer engagement and the limitations of relying solely on AI-generated insights.
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On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, donât hesitate to get in touch. And of course, donât forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video!
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In this conversation, Rhiannon Bryan (ESOMAR) and Bea Dy (Bank of the Philippines Islands), discusses their experiences at the IGNITE! Conference in Bangkok, reflecting on the differences between this event and previous ones in Athens and Singapore. She highlights the challenges faced by client-side market researchers, particularly in terms of budget constraints and the need for creative solutions. The conversation also touches on the value of corporate memberships in professional organizations like ESOMAR and the importance of structured vendor evaluation processes.
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On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, donât hesitate to get in touch. And of course, donât forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video!
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In this conversation, Rhiannon Bryant hosts Shinichi Hosokawa from GMO at the ESOMAR Asia Pacific Conference. They discuss the evolution of marketing research in Asia, particularly the shift from offline to online research and the emerging role of AI. Shinichi shares insights on the cultural differences in technology adoption across Asia, the importance of industry events for knowledge sharing, and the future of marketing research in the region.
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On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, donât hesitate to get in touch. And of course, donât forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video!
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In this conversation, Rhiannon from ESOMAR interviews Makiko Kobayashi from Nikkei at the ESOMAR IGNITE! Conference in Bangkok. They discuss the evolving role of AI in corporate branding, the importance of sustainability and corporate responsibility, and the networking opportunities available at the conference. Makiko shares insights on how Japanese companies are adapting to consumer concerns about corporate practices and the slow but necessary shift towards sustainability in Japan.
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On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, donât hesitate to get in touch. And of course, donât forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video!
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In this conversation, Rhiannon Bryant and Dave McCaughan discuss the evolution of AI in market research, the importance of maintaining originality in the face of technological advancements, and the varying impacts of AI across different industries. They reflect on the challenges and opportunities presented by AI, emphasising the need for individuals to adapt while preserving their unique voices and perspectives.
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On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, donât hesitate to get in touch. And of course, donât forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video!
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In this conversation, Rhiannon Bryant and Colleen Ryan discuss the evolution of research and insights, particularly focusing on the impact of AI on the industry. They reflect on the changes observed over the years, especially in the context of the recent ESOMAR Asia Pacific Conference.
The discussion highlights the shift from viewing AI merely as a tool for efficiency to recognizing its potential for enhancing effectiveness and creating new products. They emphasize the importance of the human element in research, suggesting that curiosity and understanding human behaviour are crucial for leveraging AI effectively.Send us a text
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On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, donât hesitate to get in touch. And of course, donât forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video!
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In this Talking Insights episode, Rhiannon Bryant interviews Srinivasan Mohan from Diageo about the challenges and innovations in consumer insights, particularly in the regulated alcohol market in India. They discuss the importance of understanding consumer motivations, the research methodologies employed, and the design of brand experiences that resonate with different consumer segments. The conversation highlights the need for creativity in engaging consumers amidst strict regulations and the insights gained from extensive research.
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On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, donât hesitate to get in touch. And of course, donât forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video!
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The conversation revolves around the Asia Pacific Conference, focusing on the importance of CEO networking, collaboration, and insights gained from recent research. The speakers discuss the significance of the CEO dinners, the challenges faced by leaders in the industry, and the evolving priorities in the context of AI adoption and revenue growth.
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On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, donât hesitate to get in touch. And of course, donât forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video!
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đď¸ Talking Insights is back with a special episode recorded live at the ESOMAR Ignite! event in Bangkok!
Kicking off our December series, Rhiannon Bryant, ESOMAR, sits down with Joven Lee from CINT to unpack the buzz around this yearâs event and dive deep into the transformative world of AI. Together, they explore its far-reaching impacts across industries, the vital role of unbiased data, and the pressing challenge of fighting fraud in the digital age. Rhiannon also shares her enthusiasm for what lies ahead, emphasizing the importance of keeping the human element at the heart of AI development.
Join us as we spotlight the future of insights through this dynamic conversation. Donât miss it!
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On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, donât hesitate to get in touch. And of course, donât forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video!
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In this conversation, Antonio and Jonas discuss the evolving landscape of market research, emphasizing the importance of understanding consumer behaviour through empathy and technology. Jonas shares insights from his experience at GetWhy, highlighting how AI is transforming the research process by providing quicker and more accurate insights. The discussion also touches on the need for specificity in research, the role of empathy in connecting with consumers, and the future of market research as a strategic partnership within organizations.
This episode has support from Question Pro. You can learn more about the online survey software and tools here: https://www.questionpro.com/Send us a text
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On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, donât hesitate to get in touch. And of course, donât forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video!
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Welcome to Talking Insights, every week our ESOMAR hosts explore the minds of researchers dedicated to understanding our ever-changing world.
The conversation explores the complexities of sustainability in business, emphasizing the importance of genuine engagement, trust-building, and the need for brands to adapt to changing consumer expectations. It highlights the challenges brands face in aligning their sustainability claims with actual practices and the necessity of understanding consumer insights to foster meaningful relationships. The discussion also touches on the evolving landscape of sustainability and the imperative for brands to stay ahead of the curve.Know more about C SPACE here: https://cspace.com/
This episode has support from Question Pro. You can learn more about the online survey software and tools here: https://www.questionpro.com/
Talking Insights and Research World are part of ESOMAR.Send us a text
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On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, donât hesitate to get in touch. And of course, donât forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video!
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In this conversation, AntĂłnio and Liviu Micu discuss the intersection of sustainability, consumer awareness, and regulatory changes in the market.
Liviu shares insights from his research on how consumers can differentiate between genuine eco-friendly products and those that engage in greenwashing. They explore the recent EU directives aimed at enhancing transparency and accountability in product claims, particularly focusing on durability and repairability.
The discussion highlights the importance of consumer trust and the potential impact of these regulations on businesses and the market as a whole.
If you're interested in the study "Green power to the people - Greece and UK", you can find all the information here: https://www.datadiggers-mr.com/resourcesSend us a text
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On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, donât hesitate to get in touch. And of course, donât forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video!
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Dive into an inspiring conversation as AntĂłnio sits down with Pravin Shekar, a true trailblazer in the world of market research. Known for his fearless innovation and entrepreneurial mindset, Pravin shares his personal journey, from early career pivots to industry-shaking decisions that shaped his path.
This episode unpacks the unique power of blending social impact with research, the art of staying creatively rebellious while honoring industry standards, and the value of cultural diversity in shaping insights. Pravin also delves into the latest technology trends sweeping Asia-Pacific and offers invaluable advice for young professionals eager to make their mark.
Whether youâre passionate about market research, social impact, or just love a good story of fearless innovation, this episode is packed with wisdom and inspiration. Join us for an eye-opening conversation that highlights the importance of networking, continuous learning, and breaking the mold in the world of insights!
If you are interested in the IGNITE! Conference you can find all the information here: https://www.esomar-apac.com/Send us a text
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On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, donât hesitate to get in touch. And of course, donât forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video!
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In this conversation, Kristyna and Vit from NMS Market Research discuss their award-winning project on sexual violence in the Czech Republic, focusing on public perception and legislative change.
They explore the impact of polarized societies on policy-making, the importance of public opinion research, and the role of market research in understanding societal issues. Their insights highlight the need for stakeholder collaboration to drive change in legislation and public perception.
Discover more about this competition âĄď¸ https://lnkd.in/ePFY6Enr
And more about the research from Kristyna and Vit âĄď¸ https://researchworld.com/articles/research-got-talent-research-for-legislative-changeSend us a text
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On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, donât hesitate to get in touch. And of course, donât forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video!
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In this insightful episode of Talking Insights, host Antonio is joined by Xabier Palacio to discuss the ICC/ESOMAR Code of Conduct, a key document upholding integrity within the market research industry.
They explore the history of the code, why it matters, and the extensive consultation process involving professionals, companies, and associations worldwide. Xabier shares how the code addresses modern challenges, such as AI and privacy, ensuring responsible research standards.
Whether youâre a market research veteran or new to the field, this episode offers a deep dive into the ethical backbone of our industry.
Learn more about the code here: https://esomar.org/code-and-guidelines/icc-esomar-codeSend us a text
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On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, donât hesitate to get in touch. And of course, donât forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video!
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In this episode of Talking Insights, we sit down with Garrett Chandler from The Evolved Group to talk about âThe Book of Boobs,â a unique project aimed at changing societal perceptions of body image, particularly for women whoâve undergone reconstructive surgery.
Discover how the combination of art, photography, and technology is helping women make empowered, informed decisions about their bodies, and hear about the role of insights in driving this important initiative forward.
Learn more about The Evolved Group: https://www.theevolvedgroup.com/
Stay tuned for our episodes every Wednesday and special series on Mondays!
This episode was sponsored by Question Pro! (https://www.questionpro.com/)Send us a text
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On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, donât hesitate to get in touch. And of course, donât forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video!
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In this special episode, Antonio hosts Xabier Palacio to discuss the evolution of data analytics and the insights industry. From the historical context of industry reports, the growth of research software, the impact of AI on the workforce, and the interconnectedness of various sectors within the insights ecosystem. The conversation highlights the importance of quality insights, the democratization of data, and future trends shaping the industry.
This is the first of a 3 episode series following the work done at ESOMAR. Every Monday for the next 3 weeks, you can expect to learn more about a part of the company and its impact on the world.
Stay tuned for more!
Learn more about the report "Evolution of the Data, Analytics and Insights Industry" here: https://esomar.org/the-evolution-of-insightsSend us a text
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