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Why do some companies nail digital transformation while others just waste millions?
In this episode you'll learn from two very different case studies: Starbucks and Lego.
The founder of Starbucks, the company that pioneered mobile ordering, is now saying they went too far with tech. Meanwhile, LEGO transformed from a wooden toy maker into a digital powerhouse without losing its magic.
Why did one succeed and the other fail? Listen to this episode to find out.
You'll learn:
Why having great tech stats doesn't mean you're winning (just ask Starbucks) How LEGO got digital right by being boring first The real reason most transformations fail (spoiler: it's not about the technology) Why "going digital" without a soul is like getting plastic surgery to fix your personalityThis episode is a must listen for corporate leaders planning their digital strategy, founders building tech companies, and investors who want to spot the next LEGO, not the next digital disaster.
Timestamps
00:00 Introduction
01:30 The Digital Transformation Dilemma
03:08 Starbucks: A Case Study in Digital Overreach
05:56 Lego: Embracing Digital to Enhance Core Values
09:47 Avoiding Common Pitfalls in Digital Transformation
15:46 Practical Steps for Successful Digital Transformation
For the transcript, go to: https://www.techfornontechies.co/blog/230-starbucks-vs-lego-a-tale-of-two-digital-transformations
Sources used to make this episode:
MIT: Transforming the LEGO Group for the Digital Economy McKinsey: Common pitfalls in transformations: A conversation with Jon Garcia GeekWire: As Starbucks slumps, Howard Schultz says coffee giant should 'reinvent' mobile orderingFor more career & tech lessons, subscribe to Tech for Non-Techies on:
Apple Spotify YouTube Amazon Podcasts Stitcher PandoraFREE GUIDE: The Pragmatist’s Guide To Innovation (in business & in life)
by Sophia Matveeva, supported by researchers from The University of Chicago
Growth Through InnovationIf your organisation wants to drive revenue through innovation, book a call with us here.
Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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Listen to learn:
How smart innovators test ideas before burning $50,000+ on development. The common tech traps that trip up even experienced leaders. Practical ways to avoid expensive development mistakes. Real stories from innovators who saved thousands by pivoting early.Timestamps
00:00 Introduction
01:11 Avoiding Expensive Mistakes
02:53 Lesson 1: The Build Everything Now Trap
06:11 Lesson 2: Marketing Before Testing
09:02 Lesson 3: Expensive Website Pitfall
11:53 Lesson 4: Wrong Assumptions Cost
For the transcript, go to: https://www.techfornontechies.co/blog/229-the-50-000-dollar-mistakes-these-founders-almost-made-and-how-they-avoided-them
For more career & tech lessons, subscribe to Tech for Non-Techies on:
Apple Spotify YouTube Amazon Podcasts Stitcher PandoraFREE GUIDE: The Pragmatist’s Guide To Innovation (in business & in life)
by Sophia Matveeva, supported by researchers from The University of Chicago
Growth Through InnovationIf your organisation wants to drive revenue through innovation, book a call with us here.
Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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Fehlende Folgen?
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If you think product development comes after business strategy, you're leaving money on the table and falling behind your competitors. Don’t do that.
In this episode, you'll learn why smart business leaders are using prototypes as a strategic weapon - so you can do it too.
You'll learn:
- Why your 50-page strategy doc is worth less than a tested napkin sketch
- How your "small" idea might actually be a golden goose in disguise
- The real reason PowerPoint presentations don't get funding (spoiler: they're boring)
- Why waiting for the perfect strategy is like waiting to get in shape before going to the gym 🤷♀️
Perfect for corporate innovators who are tired of death by PowerPoint and non-technical founders who think they need to write War and Peace before building anything.
Warning: This episode contains dangerous levels of common sense and might cause sudden urges to actually build something.
Timestamps
00:00 Introduction
01:07 Prototyping as a Strategic Weapon
02:47 Importance of User Feedback
06:08 Investment Risk and Prototyping
09:03 Prototypes in Marketing and Team Building
For the transcript, go to: https://www.techfornontechies.co/blog/228-why-smart-leaders-prototype-first-strategise-later
For more career & tech lessons, subscribe to Tech for Non-Techies on:
Apple Spotify YouTube Amazon Podcasts Stitcher PandoraFREE GUIDE: The Pragmatist’s Guide To Innovation (in business & in life)
by Sophia Matveeva, supported by researchers from The University of Chicago
Growth Through InnovationIf your organisation wants to drive revenue through innovation, book a call with us here.
Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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If you have an idea for an app or a tech business, you can now make a test product in just 15 minutes using AI tools.
But, you have to know how to use them wisely, so you don’t make pretty products that nobody wants.
Listen to this episode to learn:
- The sweet spot for using AI in product development (from drafting specs to analysing user feedback)
- Which AI tools to use for prototyping right now
- A step-by-step process to validate your ideas faster using AI
- Common pitfalls to avoid (because AI won't save a half-baked idea!)
Timestamps
00:00 Introduction
03:13 AI in Product Management
06:05 Creating Prototypes with AI
08:55 Testing Prototypes
12:08 Strategic Thinking Before Using AI
15:03 Practical Homework and Implementation
For the transcript, go to: https://www.techfornontechies.co/blog/227-how-to-use-ai-in-product-development-a-non-techies-guide
For more career & tech lessons, subscribe to Tech for Non-Techies on:
Apple Spotify YouTube Amazon Podcasts Stitcher PandoraFREE GUIDE: The Pragmatist’s Guide To Innovation (in business & in life)
by Sophia Matveeva, supported by researchers from The University of Chicago
Growth Through InnovationIf your organisation wants to drive revenue through innovation, book a call with us here.
Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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Have you ever wondered about how to work with developers effectively without becoming one yourself?
It all starts with five simple, non-technical questions.
In this episode, you'll learn what you need to bring to the table for your developers to build a great tech stack.
Timestamps
00:00 Introduction
03:12 Understanding the Tech Stack
06:05 Bringing Value as a Non-Technical Person
08:50 Key Questions for Developers
10:45 Importance of Innovation in Tech
For the transcript, go to: https://www.techfornontechies.co/blog/226-tech-stacks-made-simple-what-non-technical-innovators-should-and-shouldn-t-do
For more career & tech lessons, subscribe to Tech for Non-Techies on:
Apple Spotify YouTube Amazon Podcasts Stitcher PandoraFREE GUIDE: The Pragmatist’s Guide To Innovation (in business & in life)
by Sophia Matveeva, supported by researchers from The University of Chicago
Growth Through InnovationIf your organisation wants to drive revenue through innovation, book a call with us here.
Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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You can get your dream job, your dream client or your ideal investor at a tech event. But, going to a tech conference can also be a spectacular waste of money.
So how do you get the former and avoid the latter? Listen to this episode to find out.
Timestamps
00:00 Introduction
02:00 Why you should go to conference events
02:59 Conferences are a serious investment
04:18 Conference ROI rules
08:15 What to do at the conference
13:18 Conclusion
For the transcript, go to: https://www.techfornontechies.co/blog/225-how-to-get-roi-from-a-tech-conference
For more career & tech lessons, subscribe to Tech for Non-Techies on:
Apple Spotify YouTube Amazon Podcasts Stitcher PandoraFREE GUIDE: The Pragmatist’s Guide To Innovation (in business & in life)
by Sophia Matveeva, supported by researchers from The University of Chicago
Growth Through InnovationIf your organisation wants to drive revenue through innovation, book a call with us here.
Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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How do you make something completely new? And does the process differ if you’re in a tiny start-up or a tech giant like Google?
Listen to this episode to find out.
You will learn from Maria Fernandez Guajardo, Senior Director of Product Management for Gmail at Google.
You'll learn the framework behind what makes a good Minimum Viable Product, the process Big Tech companies use to bring new ideas to life and the differences between start-up and corporate innovation.
Maria's book, Sail to Scale: Steer Your Startup Clear of Mistakes from Launch to Exit, is available now.
For the transcript, go to: https://www.techfornontechies.co/blog/mvps-milkshakes-innovating-at-google
Timestamps
00:00 Introduction
02:52 Understanding Jobs to Be Done
06:00 Psychological Aspect of Product Design
08:56 MVP Features
12:10 Generative AI in Product Development
14:54 Corporate Innovation
18:02 Building Momentum
20:50 Similarities Between Startups and Corporations
24:10 Becoming a Corporate Innovator
27:00 Experience in Entrepreneurship
29:52 Writing a Book for Entrepreneurs
FREE GUIDE: The Pragmatist’s Guide To Innovation (in business & in life)
by Sophia Matveeva, supported by researchers from The University of Chicago
Growth Through InnovationIf your organisation wants to drive revenue through innovation, book a call with us here.
Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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If you want to understand how tech companies work from the inside, you need to know what product managers do.
People who master this skillset go on to be successful entrepreneurs, run tech companies and become leading venture capitalists.
Microsoft CEO Satay Nadella used to be a product manager, as did Ben Horowitz, the co-founder of A16S, the VC firm behind Facebook, Airbnb and Pinterest.
In this episode, you will learn from Andrew Plato, serial entrepreneur and author of The Founder's User Manual: Practical Strategies for the Startup Leader.
For the transcript, go to: https://www.techfornontechies.co/blog/223-product-management-from-start-up-to-grown-up
Timestamps00:00 Understanding Product Management
02:46 The Role of Founders in Product Management
05:50 Navigating Team Dynamics
09:11 The CEO vs. Founder Dilemma
13:52 Founder Vision
18:03 Lessons for Early Stage Entrepreneurs
22:13 Sales Skills
24:55 Learning from Failure
29:59 Practical Strategies for Startup Success
FREE GUIDE: The Pragmatist’s Guide To Innovation (in business & in life)
by Sophia Matveeva, supported by researchers from The University of Chicago
Growth Through InnovationIf your organisation wants to drive revenue through innovation, book a call with us here.
Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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If you want to make a successful product, or have a great career, what do you need to focus on today?
Listen to this episode to find out.
Timestamps
00:00 Introduction
02:06 Product vs. Marketing Problems
03:00 Job Interview Example
05:11 Experience v Networking
06:41 Retention Metrics
08:30 Prioritizing Product over Marketing
10:13 Marketing for Success
For the transcript, go to: https://www.techfornontechies.co/blog/222-product-vs-marketing-problems
FREE GUIDE: The Pragmatist’s Guide To Innovation (in business & in life)
by Sophia Matveeva, supported by researchers from The University of Chicago
Growth Through InnovationIf your organisation wants to drive revenue through innovation, book a call with us here.
Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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Do you want to know how one of the world’s largest fintech companies stays on top?
Paypal’s innovation strategy is actually simpler and cheaper than you probably think.
Listen to this episode to learn how this $78 billion dollar business keeps coming up with new ideas, so you can steal their strategies for yourself.
You will learn from Mike Todasco, who led global innovation at Paypal and is now a visiting fellow studying AI at the Sand Diego State University.
Timestamps:
00:00 Innovation on a Budget
02:55 Constraints in Innovation
05:47 Creative Resource Management
08:56 Building a Culture of Innovation
12:14 Measurement of Innovation
15:08 Levels of Innovation
17:49 Defining a Culture of Innovation
20:52 Success Metrics in Innovation
24:01 Current Trends in Innovation
26:50 Resources for Aspiring Innovators
For the transcript, go to - https://www.techfornontechies.co/blog/221-how-paypal-innovates
FREE GUIDE: The Pragmatist’s Guide To Innovation (in business & in life)by Sophia Matveeva, supported by researchers from The University of Chicago
Growth Through InnovationIf your organisation wants to drive revenue through innovation, book a call with us here.
Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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Have you ever wondered why some people find smart innovative solutions to problems, and others stay stuck?
In this episode, you'll learn you a simple technique that innovators use to make new products and solve business challenges.
And you can also use this methodology for any area of your life, so listen up!
You'll learn about the 5 whys process, hear two case studies for how to use it, and get guidelines for how to get started.
Timestamps
00:00 Introduction
02:46 Five Whys Methodology
06:05 Applying the Five Whys: Bakery Example
08:51 Applying the Five Whys: App Development Example
12:01 Effective Use of the Five Whys
13:53 Conclusion
For the transcript, go to: https://www.techfornontechies.co/blog/220-how-5-simple-questions-can-solve-your-toughest-problems
For more career & tech lessons, subscribe to Tech for Non-Techies on:
Apple Spotify YouTube Amazon Podcasts Stitcher Pandora Growth Through InnovationIf your organisation wants to drive revenue through innovation, book a call with us here.
Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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How can you tell which innovations will last and what’s just hype? Are we in a generative AI bubble?
There is a methodology called the Hype Cycle that venture capitalists use to answer these questions.
But is this methodology foolproof? Find out in today’s episode.
Timestamps
00:00:00: Introduction
00:01:34: Innovative tech education.
00:02:34: Distinguishing between innovation and trends
00:03:35: Time as a valuable asset
00:04:39: The Hype Cycle
00:09:42: Five phases of the Hype Cycle
00:13:15: Hype Cycle’s accuracy
00:15:41: Evaluating technology beyond the hype
00:18:47: Conclusion
For the transcript, go to: https://www.techfornontechies.co/blog/the-hype-cycle-vcs-use-it-but-should-they
For more career & tech lessons, subscribe to Tech for Non-Techies on:
Apple Spotify YouTube Amazon Podcasts Stitcher Pandora Growth Through InnovationIf your organisation wants to drive revenue through innovation, book a call with us here.
Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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Every time you see Login with Facebook or Pay with Paypal on an app, you’re seeing a tech tool called an API.
This tool allows companies to make millions of dollars, reach billions of people, and collect valuable data, if you use it strategically.
Listen to this episode to learn what APIs are and how smart business strategists use them.
This is a re-run of episode 37 of this podcast.
Timestamps
00:00 Introduction and Podcast Review
04:19 APIs: The Interwoven Web of Software
08:38 Connecting Products and Services
09:36 Leveraging Code Snippets
12:02 The Importance of APIs
For the transcript, go to: https://www.techfornontechies.co/blog/why-uber-uses-google-maps-introduction-to-api
For more career & tech lessons, subscribe to Tech for Non-Techies on:
Apple Spotify YouTube Amazon Podcasts Stitcher Pandora Growth Through InnovationIf your organisation wants to drive revenue through innovation, book a call with us here.
Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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If we know that ChatGPT makes things up, when should we avoid Large Language Models?
Is generative AI really safe to use when it matters?
Listen to this interview with Dr Heidy Khlaaf to find out.
Dr Khlaaf is the Principal Research Scientist at the AI Now Institute focusing on the assessment and safety of AI within autonomous weapons systems.
She previously worked at OpenAI and Microsoft, amongst others.
Timestamps
00:00 Introduction
06:32 The Problem-First Approach to AI
14:20 Limitations of Large Language Models
20:49 Augmenting Human Knowledge with AI
23:37 AI Systems Gone Wrong
28:22 AI in Safety Critical Systems
33:47 Questioning Technological Determinism
38:19 AI in Defense
For the transcript, go to: https://www.techfornontechies.co/blog/217-when-not-to-use-ai-in-business-and-warfare
For more career & tech lessons, subscribe to Tech for Non-Techies on:
Apple Spotify YouTube Amazon Podcasts Stitcher Pandora Growth Through InnovationIf your organisation wants to drive revenue through innovation, book a call with us here.
Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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Burberry was the first luxury brand to get on Facebook. By pivoting their image from fusty old raincoat maker to social media star, the brand appealed to millennials. The share price rose 4x and the CEO became the highest paid chief executive on the London Stock Exchange! Listen to this episode to learn when being seen as innovative is just as important as being innovative.
Timestamps
00:00:00 - Introduction
00:01:26 - The power of perception
00:02:32 - Burberry's radical transformation
00:03:32 - Burberry's digital innovation
00:05:42 - Aligning brand perception with strategic innovation.
00:07:35 - Branding and Public perception
00:09:30 - Innovation strategies
00:10:29 - Public innovation as a strategic business tool
00:12:21 - Conclusion
For the transcript, go to: https://www.techfornontechies.co/blog/public-vs-private-innovation
For more career & tech lessons, subscribe to Tech for Non-Techies on:
Apple Spotify YouTube Amazon Podcasts Stitcher PandoraDo you want to succeed in the Digital Age?
Check out the Digital Leadership Coaching ProgramSay hi to Sophia on Twitter and follow her on LinkedIn.
Following us on YouTube, Facebook, Instagram and TikTok will make you smarter
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If you want to be an innovator in the Digital Age, you must learn from those who came before you.
Here are Sophia Matveeva's top 3 recommendations for what to listen to to get the best innovators lessons.
Timestamps
00:00 Introduction 02:04 Behaviors of Famous Innovators 04:21 Product Management Strategies 06:06 Emphasize Customer Focus 07:04 Final Thoughts For the transcript, go to: https://www.techfornontechies.co/blog/3-ways-to-learn-from-innovatorsFor more career & tech lessons, subscribe to Tech for Non-Techies on:
Apple Spotify YouTube Amazon Podcasts Stitcher PandoraDo you want to succeed in the Digital Age?
Check out the Digital Leadership Coaching ProgramSay hi to Sophia on Twitter and follow her on LinkedIn.
Following us on YouTube, Facebook, Instagram and TikTok will make you smarter
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10,000 flight cancellations, disruptions in the UK National Health Service, and the banking sector cast into turmoil.
The CrowdStrike outage sent the entire world into disarray.
In this episode of the Tech For Non-Techies podcast, host Sophia Matveeva imparts crucial knowledge on how to prevent IT crises and emphasizes the importance of understanding tech for business leaders.
Timestamps
00:00:00 Introduction
00:02:21 Severity of the CrowdStrike outage
00:03:22 Overview of the CrowdStrike Incident
00:04:23 Implications of Software Malfunctions
00:06:30 Importance of IT Risk Management
00:08:34 Software Testing and Quality Assurance
00:11:27 Aligning Engineering and Business Objectives
00:13:23 Relationship-Building between Tech and Business Teams
To learn about the Post Office disaster,
https://www.techfornontechies.co/blog/lessons-from-the-post-office-scandal
For the transcript, go to: https://www.techfornontechies.co/blog/business-leaders-lessons-from-the-global-it-outage
For more career & tech lessons, subscribe to Tech for Non-Techies on:
Apple Spotify YouTube Amazon Podcasts Stitcher PandoraDo you want to succeed in the Digital Age?
Check out the Digital Leadership Coaching ProgramSay hi to Sophia on Twitter and follow her on LinkedIn.
Following us on YouTube, Facebook, Instagram and TikTok will make you smarter
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What happens when an acquirer asks to buy a start-up?
The journey between the offer letter and money in the bank is long, arduous, and can sometimes lead to less money in the bank than the founders expected.
In this episode, you'll hear from serial entrepreneur Sam Oliver, about the hard lessons he learned when selling his last company.
If you're a founder, a corporate innovator, or a start-up investor, this episode is for you.
Timestamps:
00:01:25 - Misconceptions Surrounding Startup Exits
00:02:58 - Creation and Growth of Property Technology Limited
00:04:35 - Challenges of Product-Market Fit
00:07:29 - Importance of Aligning Product with Revenue Generation for Customers
00:08:30 - Adversity Faced During the COVID-19 Pandemic
00:11:11 - Unexpected Boom in the Property Market Post-COVID
00:14:31 - Complex Nature of the Sale Process
00:17:26 - Challenges Encountered During the Earnout Period
00:22:32 - Importance of Thorough Contract Review and Negotiation
00:27:10 - Advice for Founders and Innovators on Approaching Potential Exits
For more career & tech lessons, subscribe to Tech for Non-Techies on:
Apple Spotify YouTube Amazon Podcasts Stitcher PandoraDo you want to succeed in the Digital Age?
Check out the Digital Leadership Coaching ProgramSay hi to Sophia on Twitter and follow her on LinkedIn.
Following us on YouTube, Facebook, Instagram and TikTok will make you smarter
For the transcript, go to: https://www.techfornontechies.co/blog/how-to-do-your-mid-year-review
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"The success strategies for individuals and companies are remarkably similar," Reid Hoffman.
You can apply product innovation and start-up principles to your own career.
This will help you assess where you are, and make a plan for what to do and what to learn next.
If you want 2024 to be your best year yet professionally, listen to this episode.
Timestamps:
00:01:20 - The Paths to Wealth for Employees and Entrepreneurs: Steve Balmer just surpassed Bill Gates in wealth.
00:03:28 - Applying Startup Lessons to Your Career
00:04:20 - Actions for Career Transitioning
00:05:10 - Real Action vs. Busy Work
00:06:00 - Prototyping and Market Testing
00:07:43 - Avoiding Analysis Paralysis
00:08:41 - Planning for the Next Six Months
00:09:31 - Analysing Personal Skill Sets
00:11:15 - Improving Market Position and Visibility
For more career & tech lessons, subscribe to Tech for Non-Techies on:
Apple Spotify YouTube Amazon Podcasts Stitcher PandoraDo you want to succeed in the Digital Age?
Check out the Digital Leadership Coaching ProgramSay hi to Sophia on Twitter and follow her on LinkedIn.
Following us on YouTube, Facebook, Instagram and TikTok will make you smarter
For the transcript, go to: https://www.techfornontechies.co/blog/how-to-do-your-mid-year-review
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To succeed, corporates and start-ups must innovate.
Learn how to manage technology strategy as a Business Leader from MBA professor Alberto Galasso.
Professor Galasso teaches Strategic Management and Technology Strategy at the University of Toronto's Rotman School of Management.
He is the author of The Management of Innovation: Managing and Creating Technology Capital
Timestamps:
02:18 Why Technology Strategy is important for Business Leaders
04:13 The Relationship Between Technology and Innovation
07:59 Tips for Becoming More Innovative
12:40 Case Study: CT Scanner Industry Crisis
15:04 Strategies for Addressing the Crisis
20:07 Balancing Technological Advancements and Value Creation
23:26 The Role of Intellectual Property and Data
27:43 Collaborative Approach to Innovation
31:37 Identifying Innovative Companies
35:21 Enhancing Personal Innovation Capabilities
For more career & tech lessons, subscribe to Tech for Non-Techies on:
Apple Spotify YouTube Amazon Podcasts Stitcher Pandora FREE COURSE5 Tech Concepts Every Business Leader Needs To Know
Say hi to Sophia on LinkedIn.
Following us on YouTube, Facebook, Instagram and TikTok will make you smarter.
For the transcript, go to: https://www.techfornontechies.co/blog/technology-strategy-for-business-leaders
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