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(Episode Language: Hebrew)
Hi Techies,
On today’s episode, we host Ohad Pollak, the VP Marketing of Tyto Care, an exciting healthcare tech company and formerly from Seebo and Verint.
Ohad breaks down what ABM means for your demand gen, inbound/outbound SDRs and product marketing. How to align sales and marketing across ABM initiatives and why he considers LinkedIn to be his main ABM tool.
Enjoy! -
(Episode Language: Hebrew)
Hi Techies,
On today’s episode, all the way from Boston, we’re excited to host Nimrod (Nimmy) Reichenberg, the CMO of Siemplify and previously Algosec and Nextnine. We have a great conversation about the delicate relationship between marketing and sales and how to make it a true partnership.
We talk about the pros/cons of various metrics marketing could be measured on in order to ensure a true alignment with sales and what other metrics can be used as leading indicators to ensure you’re on track. Nimmy also shares some of his best-kept secrets on building a strong and healthy partnership between sales & marketing.
Enjoy! -
Fehlende Folgen?
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(Episode Language: English)
Hi Techies,
On today’s episode, we’re excited to host Chris Walker, the CEO of Refine Labs.
Chris is a true thought leader in B2B tech marketing and the host of the highly popular “State of demand gen” podcast. What we love about Chris is that he’s a serial smasher of conventional wisdom. He continuously challenges the norms we are all used to thinking of as marketing facts.
We speak about:
How attribution today is broken, how it leads companies in the wrong path and how to do it right.
How Chris views the world split between capturing demand and creating demand and how much effort and budget should go into each.
Why podcasting is so effective for creating demand and how to be successful at it
Enjoy!
Episode Resources:
1. https://www.refinelabs.com/
2. https://open.spotify.com/show/1AJwHPDw2RuybeMnn7CnNP
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(Episode Language: Hebrew)
Hi Techies,
Today on the show, we are honored to host Eleanor Kalina who until recently was Jolt's CMO, and before that the Creative Director of Wix, for a talk on the trends in the world of technology and how marketing is affected by them.
The sharp (and determined) Eleanor shares with us why the marketers she loves are usually the entrepreneurs of the companies she follows and why the ability to tell a story is so important in today's competitive world. We also talk about the role of the modern marketing manager and how to build a community and a circle of "brand friends" around the company.
Until the next episode! -
(Episode Language: Hebrew)
Hi Techies,
So, in the new episode of Techie Talkie, we were honored to host CMO, advertiser, investor, B2Cs community founder and marketing stand-up comedian Dan Eblagon for a fascinating chat about the hottest B2C / D2D brands and what makes them so?
Why do the most creative ideas sometimes fail miserably? What B2B can learn from the B2C world and vice versa?
And what the hell is the new category called HENRYs?
Good times.
Episode Notes:
Maapilim, Shookit, Oatly, Lemonade, AVIS, Headspace, Slack, TikTok, Casper -
(Episode Language: English)
Hi Techies,
On this special episode of Techie Talkie we have the pleasure of hosting a real B2B tech marketing celebrity - Dave Gerhardt.
Dave is the former CMO of Drift and currently the CMO of Privy, founder of the DGMG Community, a successful podcast host and a copywriting magician.
So what does Dave’s marketech stack look like? What are his favourite brands? And how on earth did he become such a damn good copywriter?
Dave also shares how he views a brand story and strategy and gives us his tip for avoiding glorious failures :)
Join us in this gold nugget episode because as Dave says:
“No one ever went to school for B2B Marketing”
Enjoy! -
(Episode Language: English)
Hey Techies,
On today’s show, we host Nadia Hitman, the VP of Brand marketing at JoyTunes, one of Israel’s most successful B2C companies, with millions of users and insane growth.
So how does Nadia do trendjacking? How did JoyTunes build the world’s largest music learning community on Facebook? and what does 'brandformance' even mean?
JoyTunes is also using a fairly unique unique pods / guilds structure to operate that was introduced by Spotify and Netflix, so we also touch on how this works for their marketing efforts.
(En)JoyTunes! -
(Episode Language: Hebrew)
Hi Techies,
So today on the show, we host the man and the legend, Tamir Jarby, VP of Growth for the technology and insurance company Lemonade (and formerly of Fiverr, Conduit and 888).
First of all - for those who do not know Lemonade - your loss.
Lemonade strives to make its customers fall in love with the company even though they are an insurance company. So how do you do such a wonderful thing?
Tamir shares what the hell VP of Growth is, how Lemonade copes with incredible courage and creativity with its huge competitors and how his team works to achieve the tremendous growth that Lemonade is experiencing.
Have a pink day! -
(Episode Language: Hebrew)
Hey Techies,
So today on the show, we have the honor of hosting Yoni Raveh, who is leading the Thought Leadership strategy and community at AppsFlyer.
So how do you start writing posts that get significant exposure on LinkedIn? Is a shorter or longer post better? How to harness the company's employees to the effort, how to measure the impact of the activity and what is the most important rule in Yoni's eyes to generate real interest in your company (and how is it related to the Fight Club movie?)?
Yoni pampers us with lots of tips with which AppsFlyer leverages LinkedIn, and which anyone can start implementing tomorrow morning.
Did you enjoy the episode? Thank Yoni and write a post about it!
Episode Resources:
1. Chris Walker - refine labs
2. Oren's $210M funding post:
https://www.linkedin.com/posts/orenkaniel_faith-is-taking-the-first-step-even-when-activity-6625404583357272065-KiBk
3. Ziv Peled's 'CSM shouldn't sell' post:
https://www.linkedin.com/posts/zivpeled_customersuccess-strategy-technology-activity-6622477208533426176-lRF-
4. Debora Cohen's 'Translation isn't Localization' post:
https://www.linkedin.com/posts/debora-cohen_marketing-growth-localization-activity-6714181519918948352-NBmx
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(Episode Language: Hebrew)
Hey friends,
So, today we are honored to host Nilly Assia, VP of Marketing at MDGo, a company that develops life-saving technology for drivers who have been in road accidents.
Nilly shares her experience leading five (!!!) successful branding processes and gives champion tips that will make your branding process process in the fastest and most successful way. When is it right to start such a process? How do you manage the expectations of the various factors? Who should be involved? How do you harness those who are not involved? And of course, how to launch the new brand at a good and successful time.
All this and many more gems in a special chapter on branding,
Enjoy!
Episode Notes:
1. IKEA lamp ad - https://www.youtube.com/watch?v=dBqhIVyfsRg
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(Episode Language: Hebrew)
Hello friends,
So, one of the hot topics in the B2B marketing world today is ABM or Account Based Marketing.
The intention is basically highly targeted marketing to a very specific profile of companies or to a closed list of potential customers.
In this episode filmed and recorded in 30 BC - about 30 days before anyone knew what Corona was - we host Idan Hershkovich, Cato Networks' VP of marketing who boasts a black belt at ABM. He came here to teach us how to do ABM properly and gives us a glimpse into the crazy ABM machine he built.
Warning - You may be exposed to technologies that you previously thought only security forces could access.
Enjoy!
Episode Notes:
1. Techtarget.com
2. Influ2.com
3. Everspring.com
4. Metadata.io
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(Episode Language: Hebrew)
Hi Friends,
So fun that the closure has been lifted (for now) and we can go back to broadcasting. Exciting!
So, this week, in an episode filmed before anyone knew who Dekel Vaknin was, we host Yoav Vilner Online Marketing and Organic Promotion Guru, and former CEO of the Digital Agency Ranky.
Yoav helps us to sort out which of the 200 parameters that Google considers in ranking each site are the most significant, what myths may have worked once but today will only do you harm (and God forbid punishment from Google) and how to build a long-term SEO strategy. Yoav also shares great tools to promote your website and get tons of free traffic.
Enjoy!
Episode Resources:
Quicksprout.com
Backlinko.com
Buzzsumo.com
Hubspot.com
Moz.com
SEMrush.com
Ahrefs.com
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(Episode Language: Hebrew)
Hello friends,
So, this week in the program we were happy to host Yam Regev, a dear man who is the entrepreneur and VP of Marketing at Zest, a company that distills high quality content in the field of marketing and builds a customized professional development path for anyone. Kind of like the Spotify of professional content from the world of marketing.
So what do we have in this episode?
We talk about the phenomenal launch Zest made for their new product, in which they harnessed their users to spread the word and generated 6,700 new registered users.
We learn what the learning patterns of 100,000 Zest users are and what the hot topics are right now.
We share tips on how to manage your learning in the most effective way.
And in conclusion Yam also shares with us who are the marketing leaders that he personally follows.
In the spirit of the election atmosphere, if you enjoy our chatter, do not forget to vote for Techie Talkie and rate us on your favorite podcast platform.
Thanks for listening
Episode Notes:
1. Brian Balfour - Reforge (formerly, VP Growth @ Hubspot)
2. Hiten Shah - FYI (formerly, Kiss Metrics, Crazy Egg)
3. Andrew Chan - Partner @ Sequoia (formerly Head of Growth @ Uber)
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(Episode Language: English)
Hey friends,
So, this time at Techie Talkie, we were honored to host Jonny Steel, VP of Marketing at Payoneer, one of the most successful high-tech companies in Israel that employs 1,500 people and has an annual sales turnover of hundreds of millions of dollars.
In the episode, we talk about a lot of interesting things that Payoneer is doing to promote itself, including the Payoneer Forum - a series of events that Payoneer organizes in 30 cities around the world that reach 1,500 people. How did they start with this? What is the secret to successful events? And why you should start and take the first steps in that direction.
Johnny also shared with us how they built a well-known and successful global brand in Payoneer, how they tell the company's story to potential customers and how they give the company's customers a stage in different ways like the global awards program where they hand out prizes to their special customers.
Finally, we talked about the subtraction method, which he and the marketing team use to increase the creative thinking process.
Happy listening.
Episode Resources:
1. Share the load - https://www.youtube.com/watch?v=vwW0X9f0mME&feature=youtu.be
2. Google Search: Reunion - https://www.youtube.com/watch?v=gHGDN9-oFJE&feature=youtu.be
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(Episode Language: Hebrew)
Hi friends,
So in the new episode of Techie Talkie, we host Roni Floman, VP of Marketing for Optibus and formerly VP of Marketing for Game Effective (and author with 5 books in her repertoire)
We talk about a topic that worries many marketers - how to get exposure for your company in the media in the best way? At what stage should you (if at all) work with a public relations agency and how best to work with a PR agency? Why is it important to build a relationship with the relevant journalists?
Enjoy. -
(Episode Language: English)
Hey Techies,
So this time around, we have an episode (in English) about a particularly interesting & challenging topic - the elusive Analyst Relations (AR). So how can your company become a category leader (if such a category even exists) by working with Gartner, Forrester and what’s the value of it anyway?
There seems to be many companies out there that aren’t quite sure how to master this area and the awesome Lisa Bennett who’s been leading marketing for video platform giant Kaltura over the last 12 years, was kind enough to share her vast experience with us.
We covered how to build your company’s Analyst Relations strategy, how to foster a healthy relationship with the analyst community, how to leverage the local sales team of the various analyst firms to get added value, what the hell is the difference between a Briefing and an Inquiry and how to get value from the analyst firms without spending a dime!
Viva La MQ,
Asaph & Carmel -
(Episode Language: Hebrew)
Hello friends,
This time we have the honor of hosting Amit Ashbel, Cognigo's VP of Marketing (recently acquired by NetApp) and the former Director of Product Marketing at Checkmarx, one of the largest cyber companies in Israel.
In this episode we focus on the topic of content strategy and how to produce content that overcomes the noise and gives a significant impact to the company. We talk about the cyber lab that was set up in Checkmarx for marketing purposes and the tremendous effect it had. How can you harness open source products that compete with your product in order to promote yourself? And how to leverage the Github open source community for content distribution and marketing.
We also ask each guest about their “unforgettable move” and their “glorious failure”.
Cheers,
Carmel and Asaph -
(Episode Language: Hebrew)
Hi Techies,
So in this episode we have the honor to host Oren Dobronsky, a successful serial entrepreneur and investor, the owner of the Oren Hummus chain which is actually the Abu Hassan of Silicon Valley and perhaps most importantly - a generous philanthropist.
So how does Oren choose the start-ups in which he invests? How is he different in his method from other investors? What is the key measure for a company's success and what is the best method for measuring Product Market Fit?
Later in the program we also talk about the Clear Giving venture which we are all involved in and the tremendous change it is bringing to the world of donations through technology.
Another interesting detail that we did not get to talk about in the program - Oren is the man to thank for the direct flight - Tel Aviv > San Francisco. As an entrepreneur at heart, Oren decided that a direct flight was necessary, and got 10,000 people to sign a petition and pledge that they would fly such a route if it existed. In the end, United decided to try this much-needed route, and today the route already works on a daily basis and is considered one of the company's most profitable lines. This is a welcome initiative by Oren that connects two such significant global high-tech centers, and its contribution to the local high-tech industry is enormous.
With so much talk about hummus, our appetite opened up. So bye for now.
Resources and information shared in this episode:
1. The formula for measuring product market fit - https://firstround.com/review/how-superhuman-built-an-engine-to-find-product-market-fit/
2. The ClearGiving site - https://cleargiving.com/
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(Episode Language: Hebrew)
Hey friends,
In this episode we host Dana Zelitzki, VP of Marketing for Valens, a super successful semiconductor company that operates in the worlds of audio and video.
Dana shares with us the company's unique marketing strategy which was based on creating a standard and establishing a standard organization that made the company a world leader in its field and swept away hundreds of companies, most of them significantly larger than Valens.
So how do you even get started on building a standard? How did the certification program they launched create a large community of affiliates who spread the gospel, and can a standard that leads the category in one area continue to lead in another category as well?
In this program we also started a new section where the interviewees share their “unforgettable move” and their “glorious failure” and what (hopefully) they learned from it.
See you next episode. - Mehr anzeigen
