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Should you spend money on YouTube? What is Paid Media and what can it do? And what are the synergies between content, YouTube channels and paid media?
I’m here with Wayne Davison Chief Revenue Officer at Little Dot Studios as we continue the latest in our series of practical and strategic YouTube tips for TV industry businesses and content creators.Support the Show.
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This week's show is a special episode recorded at the first TellyCast Brand Funded Entertainment Summit in association with 53 Degrees North Media at Advertising Week Europe in London, where brands, agencies marketers and producers came together to debate the key issues and opportunities in brand funded programming.Our guests are Bhav Chandrani - Director of BE Studio at ITV, Adam Middleton, Senior Creative Strategist at Channel 4, Claire Prince, Head of Branded Entertainment at EssenceMediacom, Laura Hopson, Marketing Executive at UTA and Roberta Zamboni, Global Head of Branded Content and Sponsorship at Fremantle.
Video interviews with more of our speakers and delegates from the event in the weeks ahead on our YouTube channel so why head over there and hit subscribe. And we’ll also be publishing some of the panel sessions as podcasts in the coming weeks so stay tuned for those.
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What IP and genres perform best on YouTube? When’s the best time to post new content (and does it matter?!). And how do you reach your target audience with your content.
Well here to answer all that and more besides we have Ally Penelope with some more strategy tips for broadcasters and studios from our friends at Little Dot Studios, one of the world’s biggest YouTube channel specialists, running over 700 channels for some of the biggest sports and entertainment brands in the world.Support the Show.
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Next week sees the first TellyCast Brand Funded Entertainment Summit taking place at 180 Studios in London as part of Advertising Week Europe.
On the 16th May, together with 53 Degrees North Media, we’re curating 7 panel sessions dedicated to exploring brand funded entertainment with the leaders in the sector.
We discuss discuss this and the wider, mammoth Advertising Week Europe event with Global President of Advertising Week Ruth Mortimer.
Get discounted tickets hereSupport the Show.
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How do you get noticed and build an audience on YouTube? How do you master optimisation and get the powerful algorithms working for you to get your content discovered on the platform?On this week's show we have Graham Swallow Head of Data and Product Strategy at Little Dot Studios, one of the world's biggest teams of digital video experts.
Graham talks us through a list of ten quick tips and tricks - from thumbnail design to metadata and search engine optimisation to help surface your content on YouTube be it library or new original content.Support the Show.
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Everyone’s talking about generative AI in the content industry, and we’ve recently dedicated a few shows to the latest tools available, but also the ethics involved in this technology that is transforming the TV and content production at lighting speed.
And we’ve spoken to early adopter producers who are leading the way.
This week I’m delighted to have a veteran of new content technology on the show to share a perspective from a different angle - Digital Media and AI consultant Dan Taylor-Watt.
Dan's Hero of the Week
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Over the next few weeks we’re going to be exploring the world of YouTube for TV producers with our friends at Little Dot Studios.The current commissioning slowdown has highlighted how exposed producers can become to global economic headwinds. When the networks and streamers stop buying, it can leave many indies high and dry.
So perhaps now is the time to properly consider building a different kind of indie. One where building your own IP through podcasts, YouTube and other social networks are the keys to a more sustainable future.
This week we discuss the practicalities and opportunities on YouTube with James Loveridge, Managing Director of Entertainment at Little Dot Studios.
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We’re in Cannes this week for once last time at MIPTV.
Our guests are X-Files and Man in the High Castle screenwriter and CEO of Big Light Productions Frank Spotnitz, Virginia Mouseler from The Wit, Garrett Goodman from AI dubbing business Papercup, Gaggl’s Greg Miall, and RX Global’s Lucy Smith gives us the low down on MIPLondon.Support the Show.
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Our guest this week is hugely experienced British film director, television producer and media executive and founder of September Films David Green.
We discuss David's career, living in Hollywood, his new scripted production company plus we find out his Story of the Week, Hero of the Week and who or what he's telling to Get in the Bin.
David's Story of the WeekSupport the Show.
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This week we’re heading back to SXSW in Austin where I sat down with some of the most innovative businesses at the cutting edge of content creation.First up we have Caroline Strzalka from Overplay, a company aiming to revolutionise the $574 billion digital media landscape with the first frictionless platform for user-generated games where everyone can turn their videos into games— in minutes, with no code.They were just featured on Shark Tank in the US to listen in to see how they did.
Then we have Alex Wills, Chief Experience Officer at Disguise the industry platform leading the way in new immersive visual experiences
We welcome back Ed Lindeman Head of entertainment for the UK from TikTok to the show to find out what they were up to at SXSW
And finally KJ Kim, CEO of MetaK, a company focused on creating the next step in AI powered virtual influencers - 3D Virtual Artists who can act, dance, sing and interact with fans.
Overplay
Disguise
Meta K's Virtual Artist IaaaSupport the Show.
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Our guest this week is Benjamin Field, Executive Producer at Deep Fusion Films as we discuss the issues and the ethics around artificial intelligence in TV and content production.
Benjamin's Story of the WeekSupport the Show.
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We're in Austin, Texas this week for the SXSW Conference and Festivals.
We're digging into what’s next in TV and content with my guests director of new documentary film Lions of Mesopotamia Lucian Reed, Marianne Carpentier from Newen Studios, Electrify Video Partners' Ian Shepherd and Taewon Suh from AI powered metaverse platform Glinda.Support the Show.
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My guest this week is Persian Comedy Powerhouse, writer and actor and now independent TV production boss Omid Djalili.
Omid’s illustrious career includes The Omid Djalili Show on BBC One, countless TV appearances on shows including How I got News for You, We are AMost Amused and We are Most Amused and Amazed - two shows on ITV1 celebrating the then-Prince of Wales’s 60th and 70th birthdays and film appearances in some of the biggest Hollywood blockbusters including Gladiator, The Mummy, The World Is Not Enough, Notting Hill and Pirates of the Caribbean: At World's End.
We get the inside track on his previous experiences in TV production, why he’s setting up an indie now and what makes Tiny Speck Productions different.
Plus we’ll hear Omid’s Story of the Week, Hero of the Week and who or what he’s telling to Get in the Bin. Don't miss it!Support the Show.
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What are the world’s top TV markets and how much are they worth?On this week’s show we answer that question and I’m delighted to be joined by Richard Middleton, editor of Television Business International as we count down through the global TV industry top 10.
Stats courtesy of Omdia. Total revenue figures derived from TV advertising, pay TV, online subscription and public revenue.Support the Show.
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Social media superstars The Sidemen have launched an amazing array of new products in the past few years from chicken restaurants to trading cards and from hotels to vodka brands. And now they have their own Netflix documentary.
Our guest this week is Luke Hyams, former YouTube Originals EMEA boss and now co-founder of indie Pangaea who have just produced the Netflix documentary The Sidemen Story - which is out now in the UKLuke tells us about how he got into TV, his experience making 'The Sidemen Story' and his new production company Pangaea.
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Welcome to TellyCast Talks - the first in a new strand of interviews on TellyCast - featuring the media business leaders shaping tomorrow's content industryOn TellyCast Talks, we’ll delve into the minds of only the most senior C- suite executives. These conversations are less focused on the corporate strategy of their organisations and more about the person behind the big decisions. We’ll ask why they took the decisions they have over the course of their career, the experiences that have shaped them and aim to reveal the qualities of a successful leader.
Kicking off the series is Cathy Payne, CEO of Banijay Rights, the distribution arm of the global production juggernaut.Support the Show.
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This week we’re taking another look at the top 10 best AI tools on the market for TV and content producers and we’re delighted to welcome back Jason Mitchell, boss of UK indie the Connected Set to run us through an updated list of tools and their benefits.
You can check them out on screen on our YouTube edition of this episode
10. Topaz Labs for help with noise reduction and sharpening9. OpusPro for social clip generation
8. Supernormal for taking minutes and allocating actions
7. Spellbook AI legal assistant
6. FilmUStage for drama script analysis
5. Looka AI for basic logo creation
4. Papercup for dubbing
3. Descript for eyeline correction
2. Custom GPTs for creating your own chatbot
1. Adobe Firefly – the superapp of creativity
Sign up for the AI Academy 1 day training course:https://theaiacademy.tv/courses/ai-for-the-content-business-1-day/
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‘Mr Bates vs The Post Office’ producer Patrick Spence, MD of AC Chapter One gives us an in depth, behind the scenes overview of the making of one of the biggest UK drama hits of recent years.
We discuss the detailed pre production, how it nearly never got made, the reaction and outcomes since its release just 4 weeks ago.
Patrick also gives us his Story of the Week, Hero of the Week and Get in the Bin.Patrick's Story of the Week
In conversation with Justin Crosby.
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Former BBC Two controller, President of the Discovery Channel and now Nutopia boss Jane Root is our guest on this week’s show.
We’re talking about her time at the networks and how that informed the shows Nutopia creates, her latest Netflix production, the ‘posh true crime’ series ‘Bad Surgeon: Love Under the Knife’ and who she’s telling to ‘Get in the Bin’.
In conversation with Justin Crosby.
Bad Surgeon - Love Under the Knife trailer
American Fiction trailer
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We kick off 2024 with a fascinating discussion with Leo Pearlman, managing partner of The Kardashians, The Late Late Show and Sunderland ’til I Die indie Fulwell 73.We covered the growth story of one of the UK's leading content production companies, the latest on Leo's ambition to make Sunderland the Hollywood of the North of England, the depressing rise of anti-semitism and his approach to an already turbulent 2024 in the content industry.
In conversation with Justin Crosby.Subscribe to the TellyCast YouTube channel to check out our video content
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