Folgen
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Did you know that a holiday in nature could teach you a vital lesson about running your agency?
I recently returned from exploring the stunning fjords of Norway, and it was a stark reminder of the power of living in the moment. In the fast-paced world of agency life, where every second is packed with emails, meetings, and deadlines, it's easy to forget the value of presence. But translating that sense of mindfulness from a holiday to our daily work can significantly improve focus, productivity, and overall well-being.
By tuning into this episode of The Agency Accelerator podcast, youâll discover how to:
1. Enhance your focus and increase productivity by truly immersing yourself in the task at hand, free from distractions.
2. Improve decision-making and problem-solving abilities through a mindful approach, allowing for clearer and more effective solutions.
3. Strengthen client relationships and communication by practising active listening and being fully present in interactions.
Let's explore how living in the moment can transform your agency's performance! So grab a coffee and letâs get started.
Questions answered in this episode
Q: How does being present improve productivity and overall well-being in agency life?
Q: How can single-tasking and the Pomodoro technique enhance focus and productivity?
Q: What strategies can agency owners use to eliminate digital distractions effectively?
Q: How does practising active listening strengthen client relationships and team collaboration?
Q: Why is it important to reward oneself when trying to cultivate mindfulness practices?
Quotations
âMindfulness isn't just a trendy buzzword; it's a powerful tool that agency owners can use to enhance creativity, improve decision-making, and reduce stress." - Rob Da Costa
âBy fully inhabiting the present without constant worry about the past or the future, you'll unlock a sense of freedom and clarity that serves you well as an agency owner." - Rob Da Costa
Rate, Review, & Subscribe on Apple Podcasts
âI enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.â
If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts
Scroll to the bottom, tap to rate with five stars, and select âWrite a Review.â Then, let me know what you loved most about the episode!
Also, if you havenât done so already, subscribe to the podcast. Iâm adding a bunch of bonus episodes to the feed and, if youâre not subscribed, thereâs a good chance youâll miss out. Subscribe now!
Useful links mentioned in this episode:
Join me on the next CEO Masterclass.Download my free Time Management Guide. -
Do you think your agency has nailed its niche? Think again.
In todayâs competitive agency landscape, merely believing you have a defined niche (e.g. âwe are tech specialistsâ) might not be enough to secure your place and stand out.
Many agencies still operate too broadly, which can dilute their appeal and lead to missed opportunities with ideal clients who seek specialised expertise.
By tuning into this episode of The Agency Accelerator podcast, youâll discover how to:
1. Drill down into your niche effectively, going beyond broad categories to create a distinctive and specialised focus that truly sets your agency apart.
2. Identify and understand your ideal audience within your niche, ensuring your messaging resonates and directly addresses their specific needs and challenges.
3. Craft a niche-focused marketing strategy that highlights your specialised expertise, positioning your agency as the go-to solution for your target clients.
Ready to transform your positioning and stand out in your chosen field? Letâs dive in!
Questions answered in this episode
Q: Why is it essential for agencies to have a well-defined niche in the current competitive market?
Q: How can an agency determine if their current niche is truly specific and not too broad?
Q: What steps should agencies follow to identify and establish their true detailed niche?
Q: Can specialising in a niche limit an agency's potential client pool, and how can this concern be addressed?
Q: How does focusing on a specific niche affect an agency's visibility and appeal to ideal clients?
Q: What strategies should agencies employ to effectively market themselves within their newly defined niche?
Q: How can agencies maintain their existing client base while transitioning to a more specialised niche?
Quotations
"Remember, niching down isn't about limiting yourself. It's about focusing your efforts and becoming undisputed experts in your chosen field." - Rob Da Costa
âBy not having a well-defined niche, you're likely to limit your reach and appeal to your ideal clients. When you're trying to be everything to everyone, your messaging becomes really diluted and unfocused." - Rob Da Costa
âWould you rather be a small fish in a vast ocean struggling to be noticed or the biggest, most experienced fish in a smaller, more focused pond?" - Rob Da Costa
Rate, Review, & Subscribe on Apple Podcasts
âI enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.â
If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts
Scroll to the bottom, tap to rate with five stars, and select âWrite a Review.â Then, let me know what you loved most about the episode!
Also, if you havenât done so already, subscribe to the podcast. Iâm adding a bunch of bonus episodes to the feed and, if youâre not subscribed, thereâs a good chance youâll miss out. Subscribe now!
Useful links mentioned in this episode:
Get your free niching guideDownload your guide on how to define your ideal target customerLearn about our brand new Self-Running Agency Programme - AI Edition -
Fehlende Folgen?
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Have you ever felt that your message just isnât getting through to your clients or team members?
In todayâs competitive agency environment, where clarity and connection can make or break relationships, mastering the art of storytelling in communication is paramount.
Whether youâre struggling to convey complex ideas or seeking to build stronger, more empathetic connections with clients, honing these skills can transform your interactions.
By tuning into this episode of The Agency Accelerator podcast, youâll discover how to:
1. Harness the emotional power of storytelling to create memorable and impactful communications with your team and clients.
2. Use analogies to simplify and clarify complex concepts, making them more accessible and relatable.
3. Build deeper, more empathetic client relationships, fostering trust and understanding in every conversation.
Questions answered in this episode
Q: Why is storytelling so powerful, particularly in a work context?
Q: How can analogies simplify complex ideas and make abstract concepts more tangible?
Q: What impact does storytelling have on our brain's neural pathways and our ability to retain information?
Q: What are some practical tips for tailoring analogies to a specific audience or client?
Q: How can you use storytelling and analogies to forge deeper connections with your team and clients?
Q: Why is it important to integrate storytelling and analogies into your communication arsenal, and how can it transform your interactions?
Quotations
"Stories tap into our emotions in a way that dry facts and figures simply can't. They create connections that transcend mere data." â Rob Da Costa, The Agency Accelerator
"Imagine buying a coffee and demanding a free croissantâthat's what over-servicing your clients looks like. Analogies like these help us understand poor business practices." â Rob Da Costa, The Agency Accelerator
Rate, Review, & Subscribe on Apple Podcasts
âI enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.â
If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts
Scroll to the bottom, tap to rate with five stars, and select âWrite a Review.â Then, let me know what you loved most about the episode!
Also, if you havenât done so already, subscribe to the podcast. Iâm adding a bunch of bonus episodes to the feed and, if youâre not subscribed, thereâs a good chance youâll miss out. Subscribe now!
Useful links mentioned in this episode:
Discover more about AskRobAnything, your AI Agency CoachGet further support for your agency -
In this weekâs episode, we have a truly inspiring journey to unpack. If you're navigating the challenges of entrepreneurship or intrigued by the intersection of technology and business, you're in for a treat.
I sat down with the incredibly accomplished Jodie Cook. Known for her keen insights into entrepreneurship and AI, Jodie has a wealth of experience to share. From accidentally starting her social media agency to expertly scaling and eventually selling it, Jodie's story is filled with lessons on resilience, innovation, and meticulous planning.
We'll delve into her transition from agency owner to AI entrepreneur, with the creation of Coachvox AIâa pioneering platform for AI coaching.
Jodie shares the strategies she employed to run her business remotely, the process of preparing her agency for sale, and the significance of creating a self-sustaining business model.
By listening to this episode of The Agency Accelerator podcast, you will learn how to:
1. Strategically prepare your agency for a sale that meets your financial and professional aspirations, ensuring a smooth transition and optimal outcomes.
2. Explore life after the sale of a business, finding new passions and opportunities that align with personal growth and professional expertise.
3. Successfully integrate technology, like AI, in your next venture to maximise efficiency and scale your impact without direct involvement in daily operations.
Questions answered in this episode
Q: Could you delve into how you stumbled upon starting your social media agency, and what propelled you to transition from a freelancer to an agency owner?
Q: What were the initial challenges you faced while managing your agency remotely, and how did you overcome them using inspirations from "The 4-Hour Work Week" and "The E-Myth"?
Q: Discuss the concept of making oneself redundant in order to enhance the saleability of an agency. How crucial is this step for agency owners contemplating a sale?
Q: After selling your agency, you experimented with numerous activities. What inspired you to eventually choose AI in coaching as your next venture?
Q: How does Coachbox AI differentiate itself in the burgeoning field of AI-driven solutions, particularly in coaching and personal development?
Q: What advice would you give to young entrepreneurs, particularly women, aiming to make a mark in the tech and AI sectors?
Quotations
Jodie Cook: "When you align your personal ambitions with your professional endeavours, every setback morphs into an even greater comeback."
Jodie Cook: "Freedom doesn't come from running a business; it comes from building a business that runs without you."
"Rob Da Costa: "I am excited to be using Coachvox as the platform on which I have built AskRobAnything, and the potential impact it will have for my agency community"
Rate, Review, & Subscribe on Apple Podcasts
âI enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.â
If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts
Scroll to the bottom, tap to rate with five stars, and select âWrite a Review.â Then, let me know what you loved most about the episode!
Also, if you havenât done so already, subscribe to the podcast. Iâm adding a bunch of bonus episodes to the feed and, if youâre not subscribed, thereâs a good chance youâll miss out. Subscribe now!
Useful links mentioned in this episode:
Visit Jodieâs website for monthly insights from JodieDiscover more about Coachvox AI, the platform revolutionising coachingExplore AskRobAnything for a personalised coaching experience with Rob Da CostaConnect with Jodie Cook on LinkedIn -
Are you struggling to expand your email list with genuinely interested prospects?
In today's marketing world, the challenge to continuously feed your sales funnel with qualified leads is a common yet critical problem. Creating a dependable system to attract and convert high-quality leads is essential for sustainable growth if you want to avoid the dreaded feet or famine cycle that agencies who rely on referrals or word-of-mouth invariably find themselves in.
Dive into this episode of The Agency Accelerator podcast, and you will learn how to:
1. Craft irresistible lead magnets that capture the attention of your ideal audience, ensuring that you grow your prospect database every single day.
2. Integrate these lead magnets seamlessly with your email marketing strategies to maintain engagement and nurture your leads effectively.
3. Employ proven promotional techniques that amplify your reach, ensuring your lead magnets get in front of the right people at the right time.
Join me today and discover the strategies that will boost your lead generation and nurture your prospects into loyal customers.
Questions answered in this episode
Q: What precisely is a lead magnet, and how does it function to gather email addresses?
Q: What types of lead magnets are there and which are particularly effective for engaging an audience?
Q: What should the format of a successful lead magnet be?
Q: Could you share some examples?
Q: How do I integrate a lead magnet with my email automation system to optimise lead nurturing?
Q: What are the key performance metrics that should be monitored to assess the effectiveness of a lead magnet?
Q: How crucial is A/B testing in refining lead magnets, and what specific elements should be tested?
Q: What are some optimisation strategies for enhancing the conversion rates of lead magnets?
Quotations
"Don't be afraid of giving away genuine value in your lead magnet. Prospects will buy from you because they want 1-2-1 guidance and not because the content is already available somewhere on the web!" â Rob Da Costa
"A well-crafted lead magnet not only helps you build your email list but also positions your agency as the trusted authority in your industry." â Rob Da Costa
"Embrace a mindset of continuous improvement and iteration. Regularly analyse your performance data, identify areas for optimisation, and implement changes based on these findings." â Rob Da Costa
Rate, Review, & Subscribe on Apple Podcasts
âI enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.â
If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts
Scroll to the bottom, tap to rate with five stars, and select âWrite a Review.â Then, let me know what you loved most about the episode!
Also, if you havenât done so already, subscribe to the podcast. Iâm adding a bunch of bonus episodes to the feed and, if youâre not subscribed, thereâs a good chance youâll miss out. Subscribe now!
Useful links mentioned in this episode:
Register for my FREE webinar â5 Ways AI Will Impact Your Agency in the Next 12 Monthsâ Practical Applications For Your Agencyâs GrowthLearn more about email marketing Join my Group Coaching Agency Community, The Self-Running Agency -
Not every agency owner can afford 1-2-1 coaching and most agencies donât have the budget to provide every team member with a mentor.
But what if you could have a virtual coach available 24/7 to guide your agency? A digital assistant that operates like your own personal agency expert, dishing out expert advice tailored specifically for your business? Or what if you could create your own AI knowledge base to support your team or become the first line of customer support?
That's the premise behind an AI coaching platform (a newish concept that is about to become very commonplace), and today I'm going to pull back the curtain on my journey creating one called AskRobAnything.
By listening to this episode of The Agency Accelerator podcast, youâll learn how to:
1. Streamline your knowledge into an AI system, allowing for on-demand, accurate business advice that directly reflects your expertise.
2. Understand the nuances of AI technology in coaching, ensuring you prepare and structure your training data effectively to avoid counterproductive results.
3. Utilise AI to enhance your teamâs productivity and decision-making capabilities, offering a consistent, reliable resource that grows alongside your agency.
Ready to revolutionise your approach to business coaching? Make sure to listen to this episode and discover the future of AI in agency coaching.
Questions answered in this episode
Q: What inspired the creation of the AI coaching platform, AskRobAnything?
Q: Can you detail the challenges faced during the initial development of the AI coach?
Q: How is the training data for an AI coach curated and refined to ensure reliability?
Q: What surprising benefits emerged from using the AI coach within your team?
Q: In what ways has the development process of an AI coach differed from your initial expectations?
Q: What future developments are envisaged for enhancing the interactivity and capabilities of AI coaching tools?
Q: What advice would you give to someone considering implementing an AI coaching tool in their business strategy?
Quotations
"Simply uploading content does not create a reliable AI coach; meticulous data curation is key to avoid the trap of garbage in, garbage out."
"AskRobAnything evolved from a digital coaching tool into a comprehensive AI assistant, enhancing not just my business but the entire marketing agency landscape."
"Creating an AI coach like Ask Rob Anything was a game changer, automating expert advice and revolutionising agency operations 24/7."
Rate, Review, & Subscribe on Apple Podcasts
âI enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.â
If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts
Scroll to the bottom, tap to rate with five stars, and select âWrite a Review.â Then, let me know what you loved most about the episode!
Also, if you havenât done so already, subscribe to the podcast. Iâm adding a bunch of bonus episodes to the feed and, if youâre not subscribed, thereâs a good chance youâll miss out. Subscribe now!
Useful links mentioned in this episode:
Register for the free webinar on AI's impact on agenciesDiscover more about AskRobAnything, your AI Agency Coach -
Are you tired of constant email management that eats up your time and gets you nowhere? Or perhaps you email your list sporadically (or not at all!)?
In today's fast-evolving digital world, maximising lead generation and nurturing customer relations are paramount. Yet, many agency professionals are bogged down in an endless cycle of manual email tasks or worse, stuck in client service with no time to focus on lead generation. This not only slows down progress but also hampers the agency's scalability and client engagement - the very lifeline of the business.
By tuning into this episode of The Agency Accelerator podcast, you'll discover how to:
1. Harness the power of email automation to scale up your marketing efforts efficiently, saving both time and resources.
2. Set up robust, email sequences that effectively guide potential clients through each stage of their journey, from lead to conversion.
3. Combine precision targeting and personalisation to send impactful messages, ensuring your emails resonate with and captivate your audience.
Unlock the full potential of your agency's lead nurturing with cutting-edge email strategies. Press play and letâs journey together towards effortless email success.
Questions answered in this episode
Q: What factors should you evaluate when selecting the right email automation software for your agency?
Q: Could you elaborate on how email sequences nurture leads through the sales funnel?
Q: What are some popular email automation platforms and their respective pros and cons?
Q: How do personalisation and segmentation enhance the impact of email sequences?
Q: What are the types of lead capture forms and their best placements on websites and landing pages?
Q: What are some best practices for creating effective and engaging email sequences?
Q: What key performance indicators should agencies track to measure the success of their email campaigns?
Quotations
"Automation is the key to scalability, efficiency, and consistency in today's fast-paced digital landscape, not just in email marketing but across your whole agency." â Rob Da Costa
"Craft your email sequences as compelling narratives; use consistent tone and messaging to guide subscribers through a journey, providing real value every step of the way." â Rob Da Costa
"By embracing a culture of continuous testing, tracking, and optimisation, your email automation system can remain a powerful lead generation and conversion engine for your agency." â Rob Da Costa
Rate, Review, & Subscribe on Apple Podcasts
âI enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.â
If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts
Scroll to the bottom, tap to rate with five stars, and select âWrite a Review.â Then, let me know what you loved most about the episode!
Also, if you havenât done so already, subscribe to the podcast. Iâm adding a bunch of bonus episodes to the feed and, if youâre not subscribed, thereâs a good chance youâll miss out. Subscribe now!
Useful links mentioned in this episode:
Discover the Build, Nurture, Convert Blueprint training courseExplore the Self-Running Agency Membership ProgramFurther information on the Creative Crew Community -
Do your meticulously crafted email campaigns feel like they're vanishing into the ether, met with silence or a swift move to the 'trash' folder? Or maybe you know you should be using email as a lead generator but youâre not!
In today's noisy landscape, grabbing the attention of your audience is more challenging than ever. Email marketing might not be sexy or trendy but it is still one of the best ways to build a 1-2-1 relationship with your ideal target customer.
By listening to this episode of The Agency Accelerator podcast, you'll gain insights on how to:
1. Implement email marketing strategies that rise above the digital noise, ensuring your message reachesâand resonatesâwith your ideal audience.
2. Harness cost-effective techniques that turn your email list into an owned asset, creating a direct and powerful communication channel with prospects.
3. Examine the importance of tracking and refining your campaigns, transforming analytical data into newfound opportunities for growth and engagement.
Discover the art of captivating your subscribers and converting them into loyal clients through email marketing.
Questions answered in this episode
Q: Why is email marketing still the best method for lead generation in the fast-paced digital era?
Q: What are the fundamental advantages of using email marketing over other channels like social media or traditional advertising?
Q: How does owning an email list offer more control and security compared to building a following on social media platforms?
Q: Can you delve into the cost-effectiveness of email marketing for agencies of various sizes?
Q: What metrics should be considered to accurately measure the success of an email marketing campaign?
Q: What strategies are recommended for segmenting your email list to enhance campaign personalisation and impact?
Q: Could you outline how automated email sequences benefit engagement and the sales process?
Quotations
"Remember, you own your email list, whereas you rent your social media audience. Build an asset that's yours, adding value to your business." - Rob Da Costa
"By delivering personalised, valuable content through email, we're not just making one-time sales but nurturing long-term relationships that foster trust and loyalty." - Rob Da Costa
"Get the 80/20 content balance right in your email marketing: 80% value-add, 20% sell. It's about creating emails that your audience looks forward to, not spam." - Rob Da Costa
Rate, Review, & Subscribe on Apple Podcasts
âI enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.â
If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts
Scroll to the bottom, tap to rate with five stars, and select âWrite a Review.â Then, let me know what you loved most about the episode!
Also, if you havenât done so already, subscribe to the podcast. Iâm adding a bunch of bonus episodes to the feed and, if youâre not subscribed, thereâs a good chance youâll miss out. Subscribe now!
Useful links mentioned in this episode:
Explore additional FREE resources on email marketing and lead generationLearn more about AskRobAnything, the AI coaching platform Further information on the Creative Crew Community -
Are you constantly battling to stand out in the saturated market of generalist marketing agencies?
For marketing agencies today, the challenge of differentiation and client attraction is a constant challenge, elevated by an inundation of competitors that often results in a diluted brand and a frustrating race to the bottom.
It's a common predicament that can leave you feeling lost in the crowd, impacting your agency's growth and profitability prospects.
In this episode of The Agency Accelerator podcast, you'll gain insights into how to:
1. Master the art of specialisation to position your agency as the distinguished expert in a chosen niche, making your brand the obvious choice for clients.
2. Command premium rates confidently by offering specialised knowledge and services that are highly valued in the marketplace.
3. Attract your ideal clients with targeted and compelling messaging that resonates, reducing wasted time on mismatched business pursuits.
Get ready to make your agency the leading choice for clients in your niche â hit play and let's dive in.
Questions answered in this episode
Q: What are the pitfalls of a generalist approach, and how does it hinder an agency's ability to stand out?
Q: How does I go about identifying and defining a profitable niche for my marketing agency?
Q: What practical steps should agencies take to craft messaging that resonates deeply with their target niche audience?
Q: Can you dispel some common fears and misconceptions associated with narrowing down to a niche market?
Q: How can agencies leverage content marketing and thought leadership to establish authority in their chosen niche?
Q: In what ways does specialisation enable an agency to command higher rates and attract premium clients?
Quotations
"By niching down and specialising, you aren't closing doorsâyou're opening up to a world of opportunities to work with your ideal clients and deliver exceptional value." - Rob Da Costa
Rate, Review, & Subscribe on Apple Podcasts
âI enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.â
If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts
Scroll to the bottom, tap to rate with five stars, and select âWrite a Review.â Then, let me know what you loved most about the episode!
Also, if you havenât done so already, subscribe to the podcast. Iâm adding a bunch of bonus episodes to the feed and, if youâre not subscribed, thereâs a good chance youâll miss out. Subscribe now!
Useful links mentioned in this episode:
Niche Finder WorkbookDownload the free Ideal Client Persona WorkbookFurther information on the Creative Crew Community -
Have you ever poured your heart into a proposal, only for your potential client to disappear without a trace?
In this fast-paced world, where new trends shape the landscape of client engagement every day, the ability to secure ideal prospects and craft proposals that convert is more essential than ever. For anyone in the marketing agency space, dealing with prospects going silent post-proposal can be both frustrating and costly, hindering business growth and wasting valuable resources.
By tuning into this episode of The Agency Accelerator podcast, youâll discover how to:
1. Precisely identify prospects that align with your agencyâs expertise and values â paving the way to more meaningful connections and a higher success rate.
2. Develop strategies to create proposals that resonate deeply with clients' needs, setting you apart and making sure your hard work is acknowledged.
3. Employ effective communication and follow-up tactics to not only present your proposals with impact but also to avoid the dreaded 'proposal ghosting' that leaves you in limbo.
Let's transform your proposal woes into wins! So grab a coffee and letâs get started.
Questions answered in this episode:
Q: How do you effectively pinpoint your ideal prospects to save time and maximise agency success?
Q: How do you qualify leads to ensure a focus on prospects with the highest conversion potential?
Q: What are the crucial steps to take when presenting a proposal to prevent it from being ghosted?
Q: How do you maintain client engagement while waiting for a proposal decision?
Q: What methods have proven effective for soliciting honest feedback and adjusting client acquisition strategies accordingly?
Quotations
âPosition yourself as the expert in your specific niche to naturally attract clients who are looking for exactly what you offer." - Rob Da Costa, Agency Accelerator Podcast
âBe a âRottweilerâ with your proposals; the only outcomes should be a yes or no, not an endless wait in purgatory." - Rob Da Costa, Agency Accelerator Podcast
Rate, Review, & Subscribe on Apple Podcasts
âI enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.â
If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts
Scroll to the bottom, tap to rate with five stars, and select âWrite a Review.â Then, let me know what you loved most about the episode!
Also, if you havenât done so already, subscribe to the podcast. Iâm adding a bunch of bonus episodes to the feed and, if youâre not subscribed, thereâs a good chance youâll miss out. Subscribe now!
Useful links mentioned in this episode:
Download the free Ideal Client Persona WorkbookGuide on niching for your agencyFurther information on the Creative Crew Community -
Why are agencies so bad at applying the smart advice they give their clients, to their own businesses?
Iâm on a Mission this year to apply everything I teach my clients to my own business and this inspired me to record this episode.
Time Stamp
[01:45] - Why are marketing agencies not very good at doing their own marketing?
[02:26] - Is the 'client service hamster wheel of doom' affecting marketing agencies' ability to market themselves?
[03:13] - Why might agencies rely on word-of-mouth and referrals instead of active marketing strategies?
[04:09] - What happens when marketing agencies experience the feast or famine cycle?
[04:59] - How can agencies demonstrate the effectiveness of their marketing advice?
[05:40] - What should an agency owner do if they recognise the need for marketing but lack the time?
[06:21] - How can a marketing agency put a successful system in place for marketing efforts?
[07:22] - Why is outsourcing, especially to a VA, beneficial for an agency's marketing?
[08:03] - What is Rob Da Costa's approach to applying what he teaches to his own business this year?
[08:57] - How can agencies make sure they are doing effective marketing and business development?
Quotations
âWe live in an instant gratification world, yet most robust business development strategies deliver in the medium to long-termâ - Rob Da Costa
âTry and be your own best customer!â - Rob Da Costa
Rate, Review, & Subscribe on Apple Podcasts
âI enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.â If that sounds like you, please consider rating and reviewing my show! This helps me support more people â just like you â move towards a Self-Running Agency.
Scroll to the bottom, tap to rate with five stars, and select âWrite a Review.â Then be sure to let me know what you loved most about the episode!
Also, if you havenât done so already, subscribe to the podcast. Iâm adding a bunch of bonus episodes to the feed and, if youâre not subscribed, thereâs a good chance youâll miss out. Subscribe now!
Useful links mentioned in this episode:
YouTube ChannelAskRobAnything AI Coaching Platform -
Are you tired of the feast or famine cycle in your agency? Discover how to recession-proof your agency and ensure a steady flow of clients and revenue, even in challenging economic times, in todayâs The Agency Accelerator podcast.
In this episode, you will learn how to break free from the cycle of extreme workload fluctuations, achieve a more stable and profitable agency, and navigate the ups and downs of business.
You will gain practical strategies to diversify your client base, implement consistent marketing and business development, and build a financial buffer for your agency.
Tune in now and take the first step towards recession-proofing your agency for a more stable and profitable future.
Questions answered in this episode:
Q: How can agency owners break free from the feast or famine cycle and recession-proof their businesses?
Q: What are the key strategies for diversifying a client base to ensure stability during economic downturns?
Q: How can agency owners effectively balance diversification and specialisation when expanding their service offerings?
Q: What are the best methods for maintaining a consistent marketing and business development process, even during busy periods?
Q: How can agency owners prioritise effective time management to protect time for business development?
Quotations
"Protecting time for business development isn't just a nice to have, it's an absolute must-have." - Rob Da Costa
"The key to a successful, profitable agency is consistency and proactive planning." - Rob Da Costa
Rate, Review, & Subscribe on Apple Podcasts
âI enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.â
If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts
Scroll to the bottom, tap to rate with five stars, and select âWrite a Review.â Then, let me know what you loved most about the episode!
Also, if you havenât done so already, subscribe to the podcast. Iâm adding a bunch of bonus episodes to the feed and, if youâre not subscribed, thereâs a good chance youâll miss out. Subscribe now!
Useful links mentioned in this episode:
Learn more and join the Creative Crew CommunityLearn more about AskRobAnything, your AI Agency Coach and MentorJoin one of our FREE all-value, no-sales workshops -
Are you ready to explore the AI revolution in the agency world and maximise your creative and operational potential?
In an industry that is always evolving, agency owners and employees constantly seek ways to stay ahead of the curve, increase efficiency, and drive growth amidst fierce competition. The rise of artificial intelligence offers unprecedented opportunities to revolutionise how we run agencies, tackle common bottlenecks in project management, and exceed client expectations while fostering a stimulating work environment for employees.
In todayâs show, I outline 10 ways in which AI is and will be used. You will learn how to leverage AI for pinpointing and engaging with ideal prospects, gain insights into blending AI-assisted content creation without compromising on originality, and discover AI's role in optimising project and financial management to cut down on costs and burnout.
Questions answered in this episode:
Q: In what ways is AI reshaping the journey from lead generation to customer engagement?
Q: What improvements in media efficiency can agencies expect from leveraging AI in paid advertising campaigns?
Q: Can you outline the role of AI in providing clear insights through reporting dashboards and how this affects decision-making?
Q: How is AI automating the more mundane aspects of project management and what impact does this have on team wellbeing and productivity?
Q: How AI is streamlining agency finance management?
Q: How is the AI coaching platform 'Ask Rob Anything' designed to personalise support for agency owners and their team members?
Q: Could you share insights into the implementation of AI within agencies for optimising internal communications and employee development processes?
Quotations
"Imagine your agency where AI takes you from 0 to 60%, leaving your human creativity to race from 61 to 100%. That's not the future, that's now." â Rob Da Costa
"Empowering every agency owner with a coach, and every team member with a mentor â that's the vision. AI isn't just changing the game; it's personalising it." â Rob Da Costa
Rate, Review, & Subscribe on Apple Podcasts
âI enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.â
If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts
Scroll to the bottom, tap to rate with five stars, and select âWrite a Review.â Then, let me know what you loved most about the episode!
Also, if you havenât done so already, subscribe to the podcast. Iâm adding a bunch of bonus episodes to the feed and, if youâre not subscribed, thereâs a good chance youâll miss out. Subscribe now!
Useful links mentioned in this episode:
Learn more about AskRobAnything, your AI Agency Coach and MentorLearn more and join the Creative Crew Community -
Are you tired of the unpredictability of income and client work in your agency?
Transitioning to productised services could be the game-changer youâre seeking. This episode delves into the world of productisation and how it can transform feast-famine cycles into consistent revenue streams for agencies like yours.
Agencies are striving to find sustainable ways to grow in a market that is increasingly competitive and where clients demand more for less. Agencies often find themselves at the mercy of variable income patterns, leading to instability and stress. Productisation offers a systematic approach to stabilising your agency's income and streamlining its operations.
Join me and my guest, productisation expert, Brad Hussey and you will gain:
1. An understanding of how to transform services into standardised, scalable products, fostering sustainable agency growth.
2. Actionable insights from Brad on how to deliver remarkable client experiences while protecting profitability through effective service productisation.
3. Practical advice on avoiding the trap of commoditising your services, with strategies for pricing and positioning your productised offerings to attract premium clients.
Quotations
"Productisation is about achieving clarity in marketing, sharpening your operations, and ensuring your profit doesn't become an afterthought. It's the game-changer for agencies striving for sustainable growth." Brad Hussey
"Embrace the power of the niche; it's the lighthouse guiding your marketing messages to shore, resonating deeply with the clients who are searching for exactly what you offer." Rob Da Costa
Rate, Review, & Subscribe on Apple Podcasts
âI enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.â
If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts
Scroll to the bottom, tap to rate with five stars, and select âWrite a Review.â Then, let me know what you loved most about the episode!
Also, if you havenât done so already, subscribe to the podcast. Iâm adding a bunch of bonus episodes to the feed and, if youâre not subscribed, thereâs a good chance youâll miss out. Subscribe now!
Useful links mentioned in this episode:
Join The Creative Crew CommunityReach Brad on Twitter/XRegister for the next Agency Accelerator LIVE event -
Are you tired of feeling isolated and overwhelmed running your agency - making critical decisions without anyone to bounce ideas off of, or lacking the support of a like-minded community?
In today's fast-paced and competitive agency world, the loneliness of running an agency can contribute to burnout, demotivation, and missed growth opportunities. This episode provides essential insights into overcoming the challenges of agency ownership and reaping the rewards of a supportive community.
Rob will share:
Valuable insights: Discover the pitfalls of isolation and the immense benefits of being part of a supportive community of fellow agency owners.Practical tips on finding the right community: Learn actionable advice on integrating into communities, accessing diverse perspectives, and building genuine relationships that can lead to new business opportunities.Personal and professional growth: Understand how community connection provides motivation, accountability, and exposure to new ideas, ultimately propelling agency owners forward in their journeys.Dive into this episode to gain practical advice on finding the right community and reap the benefits of being part of a supportive network of agency owners.
Questions answered in this episode:
Q: What are some of the pitfalls of going it alone?
Q: What are the benefits of being part of a community of fellow agency owners?
Q: What types of communities are there?
Q: How do I find appropriate communities?
Quotations
"Surrounding yourself with a tribe of like-minded peers provides diverse expertise, emotional support, and endless growth opportunities." Rob Da Costa
Rate, Review, & Subscribe on Apple Podcasts
âI enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.â
If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts
Scroll to the bottom, tap to rate with five stars, and select âWrite a Review.â Then, let me know what you loved most about the episode!
Also, if you havenât done so already, subscribe to the podcast. Iâm adding a bunch of bonus episodes to the feed and, if youâre not subscribed, thereâs a good chance youâll miss out. Subscribe now!
Useful links mentioned in this episode:
My free community, Agency Accelerator LIVEMy community of agency owners in The Self-Running AgencyGet support from AskRobAnything, your AI Agency Coach -
Feeling disconnected from your agency and struggling to reignite your passion?
In this episode of The Agency Accelerator, you'll uncover the warning signs of falling out of love with your agency, gain insights into staying in control of your agency's growth trajectory, and explore the power of strategic planning in redefining success.
If you're ready to reclaim your agency's passion and sustainably grow, then tune in and discover actionable strategies to reignite your drive for your agency.
Questions answered in this episode:
Q: What are the warning signs that indicate falling out of love with your agency?
Q: How important is it to maintain the passion for running your agency every day?
Q: How can a well-crafted plan empower agency owners to stay focused and on track amidst challenges?
Q: What does success mean for agency owners, and how can they redefine it on their own terms?
Q: What practical strategies can agency owners use to stay in control and maintain passion for their agency?
Q: Why is it important to rethink success beyond just financial metrics and embrace the journey of agency ownership?
Q: How can agency owners balance ambition and contentment to achieve sustainable growth and find joy in their work?
Quotations
âYour agencyâs success is defined by finding fulfilment, enjoying what you do and being profitable, not just chasing bigger numbers year on year! â Rob Da Costa
Rate, Review, & Subscribe on Apple Podcasts
âI enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.â
If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts
Scroll to the bottom, tap to rate with five stars, and select âWrite a Review.â Then, let me know what you loved most about the episode!
Also, if you havenât done so already, subscribe to the podcast. Iâm adding a bunch of bonus episodes to the feed and, if youâre not subscribed, thereâs a good chance youâll miss out. Subscribe now!
Useful links mentioned in this episode:
Agency Accelerator LIVE workshopsLearn more about AskRobAnything, your AI Agency Coach -
Are you ready to turn leads into loyal clients by transforming your agency's sales strategy?
In the hyper-competitive agency landscape, breaking through the noise and winning a consistent flow of new ideal target clients is a challenge many face.
Our latest episode with Ben Potter throws a lifeline to agencies stuck in a cycle of unproductive sales tactics or overreliance on referrals and word of mouth.
In this episode you will learn:
1. Strategies to drill down to what potential clients truly need, which goes beyond their initial briefs, delivering a more impactful and personalised service proposition.
2. The importance of why a clear positioning of your agency can drastically cut through competition and how a niche focus can attract more qualified leads.
3. Actionable advice on crafting a sales process that's both consultative and relationship-driven, ensuring your agency doesn't just chase opportunities but builds them from a foundation of trust and expertise.
Another super practical episode so letâs dig in and let insider knowledge from Ben Potter reshape the way you think about agency sales.
Questions answered in this episode:
Q: Could you dissect the concept of not taking a client brief at face value and the significance of understanding individual challenges within it?
Q: Why is a marketing plan pivotal, and could you outline the components of a robust sales process for an agency?
Q: Could you explain what social selling is and why is it gaining preference over traditional cold outreach methods?
Q: In what ways can the approach of buying cold lists for email marketing backfire and tarnish an agency's reputation?
Q: How does the correct positioning influence lead generation quality, and why is a measured stance in pursuing opportunities beneficial?
Q: Why is a slower and more consultative sales process advocated over a quick proposal-writing approach?
Quotations
Ben Potter: "Peeling back the layers of a client brief is critical; it's about solving their challenges, not just fulfilling a list of requirements. Dive deep to deliver real value."
Rob Da Costa: "When it comes to sales and marketing, in all you do, foster relationships first, sell second."
Rate, Review, & Subscribe on Apple Podcasts
âI enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.â
If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts
Scroll to the bottom, tap to rate with five stars, and select âWrite a Review.â Then, let me know what you loved most about the episode!
Also, if you havenât done so already, subscribe to the podcast. Iâm adding a bunch of bonus episodes to the feed and, if youâre not subscribed, thereâs a good chance youâll miss out. Subscribe now!
Useful links mentioned in this episode:
Agency Accelerator LIVE workshopsLearn more about AskRobAnything, your AI Agency CoachBenâs websiteBusiness development scorecard quizReach Ben on Linkedin -
Are you struggling to balance day-to-day agency demands while steering towards long-term success?
In this episode, Rob Da Costa shares how present actions impact your agency's future, helping you avoid short-term thinking traps and make choices that support long-term success.
By tuning in, you'll gain insight into the common pitfalls of âfuture blindnessâ, learn 4 essential keys to rise above them, and discover real action steps to ensure your future agency owner self thanks you for today's decisions.
Questions answered in this episode:
Q: How does the constant hustle of running an agency impact the ability to make choices with the future in mind?
Q: What are the common pitfalls of âfuture blindnessâ and how can they impact the agency's long-term success?
Q: What are the four key areas that agency owners should focus on to ensure their present actions align with their future vision?
Q: How can agency owners carve out time for strategic thinking away from client service and operationally standardise procedures?
Q: How can agency owners make employee check-ins and development a priority, and why is it essential for future success?
Q: What steps can agency owners take to schedule blocks of time for marketing and business development, and why is it crucial for the future viability of the agency?
Quotations
"Your future agency owner self will thank the choices that you make today if you stay heads up, envisioning future possibilities while handling today's realities.â
Rate, Review, & Subscribe on Apple Podcasts
âI enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.â
If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts
Scroll to the bottom, tap to rate with five stars, and select âWrite a Review.â Then, let me know what you loved most about the episode!
Also, if you havenât done so already, subscribe to the podcast. Iâm adding a bunch of bonus episodes to the feed and, if youâre not subscribed, thereâs a good chance youâll miss out. Subscribe now!
Useful links mentioned in this episode:
Agency Accelerator LIVE workshopsLearn more about AskRobAnything, AI Agency Coach -
Welcome to The Agency Accelerator podcast, where we explore all things related to running and growing your agency in a profitable, sustainable, and enjoyable way.
In today's episode, host Rob Da Costa delves into the fascinating world of AI coaching and its potential impact on agency owners.
Rob shares his journey of developing his own AI coach, AskRobAnything, equipped with over 30 years of agency expertise.
He discusses the concept of AI coaching, its applications, and the challenges and triumphs he encountered during the development process.
Join us as we uncover the emerging world of AI coaching and its potential to revolutionise the way agency owners support and guide their clients in the future.
Questions answered in this episode:
Q: What are AI coaches and how do they work?
Q: Explain the process of developing an AI coach and using it for tailored coaching and guidance.
Q: How are AI coaches used to enhance client service and support, and how can they benefit team members?
Q: How can AI coaches be integrated into daily routines to maximise their effectiveness?
Q: What are your thoughts on the future of AI coaching?
Q: How do you see AI coaches benefiting agencies and their clients?
Quotations
"AI coaching platforms provide a way forward for seasoned professionals to exponentially share our knowledge and better support our clients, our community and other people on their growth journeys." - Rob Da Costa
"The opportunity to receive highly personalised, niched advice on demand already seems like science fiction, but AI coaching is making it a reality." - Rob Da Costa'
Rate, Review, & Subscribe on Apple Podcasts
âI enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.â
If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts
Scroll to the bottom, tap to rate with five stars, and select âWrite a Review.â Then, let me know what you loved most about the episode!
Also, if you havenât done so already, subscribe to the podcast. Iâm adding a bunch of bonus episodes to the feed and, if youâre not subscribed, thereâs a good chance youâll miss out. Subscribe now!
Useful links mentioned in this episode:
Learn more about AskRobAnything, AI Agency coachGet help with growing your agency: The Self-Running Agency Implementation GroupFurther questions:
If you've got questions about anything we discussed in this episode, or if you've got questions about anything I've ever discussed on this podcast, head here and I will give you my best answer!
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Are you tired of feeling overwhelmed as an agency owner, wearing too many hats and juggling countless responsibilities?
If so, this episode is your guide to creating a powerful senior leadership team to free up your time and transform your agency.
By listening, you'll learn the crucial insights to build a self-running agency, gain the confidence to delegate responsibilities and promote a culture of shared ownership and accountability within your team.
This episode will be relevant for anyone aspiring to grow their agency because creating a leadership team as soon as you can is a crucial step to start getting responsibilities off your shoulders!
It's time to take the first step towards a more profitable, sustainable, and enjoyable agency.
Questions answered in this episode:
Q: Why is it crucial to form a senior leadership team for an agency?
Q: What are the challenges associated with building a senior leadership team?
Q: When is the right time to form a senior leadership team, and who should be part of it?
Q: What is the focus of senior leadership team meetings, and how often should they occur?
Q: Can you share examples of successful senior leadership team implementations?
Quotations
"A self-running agency isn't a distant dream, but a tangible goal that begins by building a strong leadership team." - Rob Da Costa
"Even if you're a small agency with just two people, you can and you should start forming a leadership team." - Rob Da Costa
Rate, Review, & Subscribe on Apple Podcasts
âI enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.â
If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts
Scroll to the bottom, tap to rate with five stars, and select âWrite a Review.â Then, let me know what you loved most about the episode!
Also, if you havenât done so already, subscribe to the podcast. Iâm adding a bunch of bonus episodes to the feed and, if youâre not subscribed, thereâs a good chance youâll miss out. Subscribe now!
Useful links mentioned in this episode:
Learn more about growing your agency in a free copy of my Self-Running Agency BookGet help with growing your agency: The Self-Running Agency Implementation GroupFurther questions (AskRob):
If you've got questions about anything we discussed in this episode, or if you've got questions about anything I've ever discussed on this podcast, head here and I will give you my best answer!
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