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A German sales director cries into his beer after losing a €5M deal to a competitor half his size.
The secret? The winner used AI to profile the entire buying committee's personality types - achieving better response rates.
Learn how sales reps crush €M in revenue using AI personality analysis, why your CRM is worthless without data (and how AI fixes that), and how to build an "Anti-Lopez GPT" to practice against the most aggressive procurement tactics.
Plus: The Perplexity trick that analyzes 800 sources to bulletproof your BATNA. Warning: Your competitors are already using these tools to steal your deals.
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Your hiring process is prehistoric. Malcolm reveals the three-step revolution: Start every interview with 'Show me how you use AI right now' (watch 80% fail), use AI to analyze CVs in seconds not hours (Unilever processes 1.8M applications this way), and replace boring onboarding with AI accelerators that transform new hires into AI power users on day one.
Real examples: How one company turned 8-hour CV reviews into 8-minute AI analyses, why Shopify only hires AI-fluent people, and the exact AI bootcamp that made new employees 10x more productive in their first week. Stop hiring like it's 1995.
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Fehlende Folgen?
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This isn’t a tech episode. It’s a whistleblower briefing. Malcolm dives into the shadow AI revolution happening across Europe and beyond—where employees armed with ChatGPT and Claude are delivering insane ROI before leadership even notices.
Discover why ignoring the rules can lead to 241% productivity gains, how to calculate ROI in minutes, and the real reason your Copilot rollout is already obsolete.
Bonus: The expensive strategy vs. the €30 subscription that outperformed it.
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A CTO spends €200,000 on a shiny AI transformation strategy. My 7-year-old spends 5 minutes building a Claude dashboard for her bike safety test — with unicorns and interactive quizzes.
Guess who actually used AI this week?
In this episode of The AI Cookbook, Malcolm Werchota takes you through a brutally honest comparison between corporate AI theory and real-life AI fluency — as practiced daily by his daughters, his clients, and himself.
You’ll learn how Malcolm runs his company, manages travel, prevents burnout, trains at the gym, and helps his kids cook Russian pancakes — all using AI tools like Claude, ChatGPT, and Perplexity. No strategy decks. No pilot programs. Just straight-up action.
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In this spicy episode of the AI Cookbook, we talk about love—or the lack of it. Most companies are stuck in a one-model relationship with ChatGPT, missing out on the entire AI playground. We unpack the dangers of AI monogamy, introduce you to the LLM Arena, and show how multi-model strategies aren't just smarter—they're a competitive superpower. Real examples, new metaphors, and a practical roadmap to help you break up (gracefully) and scale wisely.
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Malcolm reveals why he'll never build another PowerPoint slide again. Learn how he closed a major deal from his Skoda Oktavia using AI-generated dashboards that made the client forget to negotiate.
Discover which AI tools create the most impressive visualizations (hint: it's not ChatGPT), and get the exact prompts that transform boring data into interactive web apps your clients will BEG you to send them.
Key Takeaways:
- The "Canvas" command that changes everything in Gemini
- Why "Make me a sexy React dashboard" is all you need in Claude
- The Skoda Oktavia story: Building client solutions while they're still talking
- How dashboards become your secret sales weapon
- Why every dashboard ends with "Can you send me that?"
Tools Mentioned:
- Gemini 2.0 Flash (Canvas feature)
- Claude Opus 4 (React dashboards)
- LM Arena Web Dev Rankings Perfect for: Sales teams, consultants, and anyone tired of death by PowerPoint
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Your ChatGPT thinks you're boring. And it's showing in every generic response you get. In this episode, Malcolm shares the workshop moment that changed everything - when an IT manager went from 'summarize document' to crafting executive-ready content in seconds. Discover why 'This is important to my career' is the magic phrase, how urgency makes AI 10x better, and why your prompts need more emotion than a Italian mother at a wedding. Based on research from Microsoft, Stanford, and MIT - but explained like you're having beers with Malcolm.
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In just 15 minutes, let Malcolm Werchota, from the AI Cookbook, reveals the surprisingly simple trick to finding the best AI use cases in your company.
Spoiler: It's all about what your employees hate doing. Plus: Why you should NEVER type into an AI again, and how one CFO saves 2 hours daily using this approach.
Key Takeaways: - The one question that unlocks your best AI opportunities - Why typing is killing your productivity (hint: 50 vs 150 words per minute) - How to save 165 hours per year on reports alone - The truth about data security and enterprise AI (it's already solved!)
Perfect for: CEOs, Innovation Managers, and anyone tired of doing repetitive tasks
Links mentioned: - Microsoft Copilot for Enterprise - Google Gemini Business -
Host: Malcolm Werchota from Austria
The AI Cookbook - Making AI practical, one recipe at a time.
