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Welcome to the eagerly awaited second part of the season finale of The Art of Social Media. Join us as we delve into an adventure through a collection of enlightening moments presented by our esteemed guests. In their conversations, these experts have graciously shared priceless wisdom on conquering the ever-evolving realm of social media.
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Welcome to the highly anticipated season finale of "The Art of Social Media." Join us as we embark on a captivating journey through a series of enlightening moments shared by our honorable guests. Throughout their engaging discussions, these experts have generously imparted invaluable insights on mastering the social media landscape.
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In this episode of The Art of Social Media, Tejas Mehta is joined by Jeremy Goldman, Senior Director of Marketing, Commerce, and Tech Briefings at Insider Intelligence, a market research company that provides its clients with data, forecasts, and insights for better business decisions.
They discuss the concept of social commerce for B2B brands, the current economic situation in Q1 of 2023, and the future of social media. Jeremy suggested that an effective lead gen strategy through performance marketing is more suitable for B2B brands, as it allows them to test different audiences, creative, and landing pages. -
In this episode of The Art of Social Media, Tejas Mehta is joined by Jeremy Goldman, Senior Director of Marketing, Commerce, and Tech Briefings at Insider Intelligence, a market research company that provides its clients with data, forecasts, and insights for better business decisions.
They discuss the concept of social commerce for B2B brands, the current economic situation in Q1 of 2023, and the future of social media. Jeremy suggested that an effective lead gen strategy through performance marketing is more suitable for B2B brands, as it allows them to test different audiences, creative, and landing pages. -
In this episode of The Art of Social Media, Tejas Mehta is joined by Justin Rowe, Founder and Chief Marketing Officer of Impactable. They discuss LinkedIn hacks for reaching positive ROI, strategies for scaling your business, and creative pay approaches to attract the right people into your company.
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In this episode of The Art of Social Media, Tejas Mehta is joined by Justin Rowe, Founder and Chief Marketing Officer of Impactable. They discuss effective strategies for organic posting and growth on LinkedIn, content distribution on other channels, and using LinkedIn Ads to build a community around a brand.
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In this episode of The Art of Social Media, Tejas Mehta is joined by Mark Schaefer, Executive Director and Keynote Speaker at Schaefer Marketing Solutions. They discuss the importance of nurturing an emotional connection and continuum with a community, how to form a successful community, and future community trends marketers should start leveraging today.
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In this episode of The Art of Social Media, Tejas Mehta is joined by Mark Schaefer, Executive Director and Keynote Speaker at Schaefer Marketing Solutions. They discuss the power of community-based marketing, how it can help businesses create an emotional connection with customers, and the three distinguishing factors of a community.
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In this episode of The Art of Social Media, Tejas Mehta is joined by Erik Huberman, Founder and CEO of Hawke Media. They discuss the difficulties of finding a good marketing agency, the golden tips for growing an agency, and how to make your way to the top of the marketing game.
Erik Huberman is a marketer, public speaker, thought leader, and author. His company, Hawke Media, has helped grow over 3,000 brands worldwide and is valued at more than $150 million. Previously, Erik was the Co-founder of Swag of Month and Chief Development Officer of Fame Wizard.
Erik is also a Founding Partner of Hawke Ventures, a Partner of BLT Enterprises, and an Operating Partner of Arrowroot Capital. He hosts the HawkeTalk podcast, is the author of The Hawke Method, and his work has been featured on Forbes, CSQ, RollingStone, Worth, and Grit Daily. -
Justin Levy, Director of Social and Influencer Marketing at Demandbase, joins Tejas Mehta to discuss social media strategies to achieve a 3x growth in followers, KPIs marketers should measure to increase reach and engagement, and the role of influencer marketing in B2B.
Justin Levy is an in-demand keynote speaker with over fifteen years of expertise in corporate social media, influencer marketing, content creation, and community building. He specializes in helping audiences understand how they can leverage social media, influencer marketing, and content marketing to drive revenue for their businesses.
Currently, Justin is the Director of Social and Influencer Marketing at Demandbase. He is also a founding member of Revenue Circle and a member of M2 Community, Revenue Era, Peak Community, RevGenius, and RevOps Co-op. Justin is the author of Facebook Marketing: Designing Your Next Marketing Campaign and frequently speaks on topics like influencer marketing, private communities, and social media. -
Dain Walker, Founder and Principal of rivyl, joins Tejas Mehta to discuss how to differentiate your brand, the importance of having a big vision, the impact of branding on social media, and how to win as an agency owner by getting into the content game.
Dain is a brand strategist who is deeply obsessed with the branding world and how it can rapidly throw your company into the marketplace for financial success. He focuses his attention on innovation, branding, marketing, and being as disruptive as possible to give business owners the “Ah-hah” moment to succeed. -
Dain Walker, Founder and Principal of rivyl, joins Tejas Mehta to share what branding truly means and how to build a unique branding strategy to stand out from the competition and get attention in a busy market.
Dain is a brand strategist who is deeply obsessed with the branding world and how it can rapidly throw your company into the marketplace for financial success. He focuses his attention on innovation, branding, marketing, and being as disruptive as possible to give business owners the “Ah-hah” moment to succeed. -
Timothy Hughes, CEO and Co-founder of DLA ignite, joins Tejas Mehta to discuss the power of building an online community, the role of influencer marketing in social selling, and the future of social media.
Timothy Hughes is a social selling innovator and pioneer, ranked by Onalytica as the number one most influential person globally for social selling. He has over thirty years of experience in sales, marketing, and business development. Timothy is a Non-Executive Director at HighChloeCloud, a Global Instructor and Business case contributor at ThePowerMBA, and a Contributing Member at RevGenius and RevOps Co-op.
Before DLA ignite, Timothy spent more than a decade at Oracle Corporation and worked in marketing and sales roles at companies like Capgemini, DSP-Explorer, and Fujitsu. He is also the bestselling author of Social Selling: Techniques to Influence Buyers and Changemakers and Smarketing: How to achieve competitive advantage through blended sales and marketing. -
Timothy Hughes, CEO and Co-founder of DLA ignite, joins Tejas Mehta to discuss the ins and outs of social selling, how to create content at scale, and the three must-haves to succeed on social media.
Timothy Hughes is a social selling innovator and pioneer, ranked by Onalytica as the number one most influential person globally for social selling. He has over thirty years of experience in sales, marketing, and business development. Timothy is a Non-Executive Director at HighChloeCloud, a Global Instructor and Business case contributor at ThePowerMBA, and a Contributing Member at RevGenius and RevOps Co-op.
Before DLA ignite, Timothy spent more than a decade at Oracle Corporation and worked in marketing and sales roles at companies like Capgemini, DSP-Explorer, and Fujitsu. He is also the bestselling author of Social Selling: Techniques to Influence Buyers and Changemakers and Smarketing: How to achieve competitive advantage through blended sales and marketing. -
Melinda F. Emerson, President of SmallBiz Lady Enterprise, joins Tejas Mehta to discuss the fundamentals of starting an eCommerce business, the rise of TikTok and video marketing, and emerging marketing trends.
Melinda, commonly known as "SmallBiz Lady," is America's number one expert on small business development and social media marketing, with more than twenty years of experience drawn from front-line and executive management in business and entrepreneurial situations.
She is also a renowned keynote speaker on small business development, social selling, and content marketing–focusing on helping people start and grow profitable and sustainable small businesses. Through out her career, she has advised several Fortune 500 companies to target and retain small business customers effectively. Before starting SmallBiz Lady Enterprise, Melinda founded Quintessence Group. -
Melinda F. Emerson, President of SmallBiz Lady Enterprise, joins Tejas Mehta to share her story of becoming America's number one expert on small business development and social media marketing, how to build your personal brand, and run a business successfully.
Melinda, commonly known as "SmallBiz Lady," is America's number one expert on small business development and social media marketing, with more than twenty years of experience drawn from front-line and executive management in business and entrepreneurial situations.
She is also a renowned keynote speaker on small business development, social selling, and content marketing – focusing on helping people start and grow profitable and sustainable small businesses. Throughout her career, she has advised several Fortune 500 companies to target and retain small business customers effectively. Before starting SmallBiz Lady Enterprise, Melinda founded Quintessence Group. -
Cassie Petrey, Co-Founder, and CEO of Crowd Surf joins Tejas Mehta and walks us through the content creation process for artists in the music industry. She mentions that different artists have different needs, and hence the role of Crowd Surf can vary from ideation all the way to editing and posting.
Cassie wants to use social media content to forge a tighter artist-audience bond through release-week campaigns, exclusive content, and direct access. She stresses that social media content needs to be authentic, and artists shouldn’t shy away from showing their vulnerable side.
Cassie believes that artists should post content that connects with the audience without worrying about the numbers. The numbers will follow as long as the content is for a purpose and from the heart. -
Cassie Petrey, Co-Founder and CEO of Crowd Surf, joins Tejas Mehta and explains how her passion for the Backstreet Boys drove her to a career in Digital and Social Media Marketing for artists like the Backstreet Boys, Britney Spears, and Camila Cabello.
Cassie wants Crowd Surf to be a one-stop shop for all digital needs of the artists, including website management, social media and content management, email strategy, and digital PR. She wants to use social media to forge a tighter artist-audience relationship through release-week campaigns, exclusive content, and direct access.
Cassie believes that artists should post content that connects with the audience without worrying about the numbers. The numbers will follow as long as the content is for a purpose and from the heart. - Mehr anzeigen
