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Growing up, most of my friends were found between the crisp pages of a new book. I moved. A lot. But my friends always got to go with me.
Now, as an adult, I still find myself pulled into different worlds & connecting with characters who feel like found family.
Which is why I squealed with joy when Penn Cole said sheâd join me for this podcast conversation! And yetâwe kept it 99% about book marketing for authors.
You may or may not know that my boyfriend is a nonfiction book editor. So when I tell you I hear lots of tips, strategies, advice, & avoidable mistakesâI mean it!
This is a conversation Iâm delighted to bring you because there simply arenât enough conversations being had about book marketing for authors.
Join Penn & I as we discuss marketing strategies for indie authors, how marketing has changed since she became traditionally published, tips to build lasting connections with readers, & so much more!
Connect w/ Penn:
Website
Instagram
Links:
Spark of the Everflame
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Eman Ismail is well-known for her work as email conversion strategist and copywriter. And this conversation demonstrates that! But⌠the main objective was to explore something she doesnât feel strong inâSEO & blogging.
I canât thank Eman enough for joining me for this Hot Seat / Q+A style conversation! Her transparency opened up a great dialogue about exactly how we can come back to blogging after a bit of a hiatus, what steps to take to repurpose an email as a blog (or vice versa), & even explore SEO terms like âdomain authorityâ & âbacklinks.â Grab a notebook & letâs get into it!
â Access the full show notes!
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Website
Links:
Plausible Analytics
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đ This podcast is brought to you in partnership w/ Leah Bryant Co.... -
Fehlende Folgen?
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Case studies as PDFs? Sales pages? Lead magnets? Emails? In multiple formats?! Hold on to your party hats because Iâve got a special guest here with me & weâre in full geek-out mode about all things case studies!
Chelsea Wallace may be known as Queen Bee when it comes to launch copywriting, but sheâs secretly a data loverâandâway ahead of the curve when it comes to making smart use of case studies.
In this conversation, we dig into adding SEO to existing case studies, the first step to take to create your next case study, and the benefits of creating case studies for different learning styles. Youâre 1000% gonna to need to bookmark this episode & return to it in the future. Youâve been warned đ
Connect w/ Chelsea:
Case Studies Page
â Get the full show notes here!
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Storytelling doesnât just happen with wordsâit can happen through other artistic mediums. For Rubeena Ianigro, card making & enamel pins have been some of those creations.
I remember meeting Rubeena way back in 2019! We hadnât caught up in about 5 years *gasp*
Tune in to hear how inner work, creativity, & listening to her intuition has been deeply impactful for Rubeena to build the life & business of her dreamsâwhile being a mom and taking care of herself. Itâs beyond inspirational!
Connect w/ Rubeena:
Instagram
The Gray Muse
âĄď¸ Get the full show notes here!
Get SEO to work for youâwith done for you SEO Optimization from SEO copywriter, Brittany Herzberg. More details here!
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This episode is going to really tie my 2 worlds togetherâSEO & spirituality. And Iâm so excited! But things are always better with friendsâŚ
Meet: Alexandra Granato-Garcia đŞŠ
Iâve been fortunate enough to work with Alexandra several times over the last year with a variety of her offersâincluding somatic therapy!
I wanted to have her on the podcast because somatic therapy can be deeply healingâon a personal and generational levelâbut it can also be pretty intimidating if youâre newer to this idea.
In todayâs conversation, Alexandra & I get into what somatic therapy is, how weâve both found it to be supportive during intense life moments, & how it can be an incredible modality for business owners! Weâll see you on the other side!
Connect w/ Alexandra:
Website
âĄď¸ Get the full show notes here!
Get SEO to work for youâwith done for you SEO Optimization from SEO copywriter, Brittany Herzberg. More details here!
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Find B on: Instagram, YouTube, Threads, LinkedIn
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đ This podcast is brought to you in partnership w/ Leah Bryant Co.... -
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About 2 minutes after I opened Nicole Odenâs emailâI asked her to join me on the podcast! Iâd never had anyone bring up the legal considerations for collaborations. Besides, we were long overdue for a catch up conversation (about 4 years đ overdue to be exact).
Nicole & I met years ago in a networking group (quite fitting given the topic of todayâs episode!) & never fell out of touch. See⌠Iâm super picky about who I choose to do collaborations withâincluding guests I introduce you to on this podcastâand today youâre going to learn why that is so critical to the health & success of your business. And other legal considerations you should take into consideration for various types of collaboration opportunities!
Connect w/ Nicole:
Website
âĄď¸ Get the full show notes!
Get SEO to work for youâwith done for you SEO Optimization from SEO copywriter, Brittany Herzberg. More details here!
Supercharge your podcast show notes with SEOâand easily turn podcast episodes into blog posts with templates & training videos created by SEO podcaster & copywriter, Brittany Herzberg!âââ
Find B on: Instagram, YouTube, Threads, LinkedIn
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đ This podcast is brought to you in partnership w/ Leah Bryant Co.... -
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Youâve heard me share that 2024 has been an incredibly intense year⌠Today, I want to introduce you to one of the people whoâs supported me during this part of my journey in the hopes that you find healingâor at least hope.
Jen Donlin is a Tarot Reader, Reiki Master, & Spinal Energetics Practitioner. Iâve only known her for a few months, but you wouldnât guess that by the impact sheâs had on my personal and professional growth! In this episode, we dive into Jenâs work, what a Spinal Energetics session is like (from my perspective), specific examples of the shifts that happened because of this work, & what itâs like to be a spiritual entrepreneur.
Connect w/ Jen:
Instagram
âĄď¸ Get the full show notes!
Get SEO to work for youâwith done for you SEO Optimization from SEO copywriter, Brittany Herzberg. More details here!
Supercharge your podcast show notes with SEOâand easily turn podcast episodes into blog posts with templates & training videos created by SEO podcaster & copywriter, Brittany Herzberg!âââ
Find B on: Instagram, YouTube, Threads, LinkedIn
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đ This podcast is brought to you in partnership w/ Leah Bryant Co.... -
đ˛ Text me! (Seriouslyâjust click this)
Welcome to the end of 2024, friend. We made it! Whatever in the world youâve experienced this yearâgood, bad, somewhere in the middleâyouâve arrived.
Personally, I tend to share more once things have happened. I typically stay quiet as things are trucking along & then share once everything has come to a close.
So thatâs what this episode is! Iâm giving you a vulnerable peek BTSâpersonally & professionallyâof what went down in 2024.
My hope is that, if youâve felt any of these feelings or experienced anything similar this year, you feel less alone. â¤ď¸
I mention some amazing people, programs, & products in the episode, you can find them all here!
Supercharge your podcast show notes with SEOâand easily turn podcast episodes into blog posts with templates & training videos created by SEO podcaster & copywriter, Brittany Herzberg!âââ
Find B on: Instagram, YouTube, Threads, LinkedIn
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Book of the Mo. Club
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đ This podcast is brought to you in partnership w/ Leah Bryant Co.... -
đ˛ Text me! (Seriouslyâjust click this)
There's a lil bit of everything in hereâSocial media, SEO, blogging, copywriting, mindset, nervous system, legal, case study, client experience, branding. Iâm sharing the ep. + timestamps to go to for the actionable tip mentionedâŚ
These are in NO particular order!Find the 12 episodes of The Basic B Podcast to revisit from 2024 here! I hope you take the time to at least go back & revisit ONE episode.
Supercharge your podcast show notes with SEOâand easily turn podcast episodes into blog posts with templates & training videos created by SEO podcaster & copywriter, Brittany Herzberg!âââ
Find B on: Instagram, YouTube, Threads, LinkedIn
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Book of the Mo. Club
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đ This podcast is brought to you in partnership w/ Leah Bryant Co.... -
đ˛ Text me! (Seriouslyâjust click this)
Change is scary AF. But change as a business owner? Triple the scary factor! And yet⌠there are times when it is so painfully obvious that this. ainât. it. anymore.
So how can we as entrepreneurs 1. be more aware of whatâs not working & what that means, and 2. embrace changes like business pivots & identity shifts?
Allow me to introduce my friend & very first business coach, Meg Yelaney! Business remodels are her jamâand not only thatâsheâs experienced several transformations of her own business. Her entrepreneurship journey has shockingly NOT been a straight line & she wants to normalize that bumpy ride.
Most of all, Meg wants to support you in creating a business that supports the life of your dreams! Bust out the notepad friend, youâre gonna need it. đ
âĄď¸ Get the full show notes!
Connect w/ Meg:
Instagram (business coaching)
Instagram (twin motherhood)
Get SEO to work for youâwith done for you SEO Optimization from SEO copywriter, Brittany Herzberg. More details here!
Supercharge your podcast show notes with SEOâand easily turn podcast episodes into blog posts with templates & training videos created by SEO podcaster & copywriter, Brittany Herzberg!âââ
Find B on: Instagram, YouTube, Threads, LinkedIn
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Book of the Mo. Club
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đ This podcast is brought to you in partnership w/ Leah Bryant Co.... -
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Youâve heard it on the show beforeâthe importance of intention. Wherever you place your focus, that will blossom. Putting your focus & intention on all the problems you expect to have? Coolâyou just watered that patch of grass. Want to plan for the good? Yay! Youâre going to love this conversation with Gisell Paula James! Sheâs sharing how we can begin optimizing for the most amazing client experience using this concept of intentionality. Even better, she walks us through what those opportunities look like for social proof and storytelling and SEO. (Word to the wise â this is a thought-provoking episode, so more than likely youâll want to revisit this conversation!)
âĄď¸ Get the full show notes here!
Connect w/ Gisell:
LinkedIn
Get SEO to work for youâwith done for you SEO Optimization from SEO copywriter, Brittany Herzberg. More details here!
Supercharge your podcast show notes with SEOâand easily turn podcast episodes into blog posts with templates & training videos created by SEO podcaster & copywriter, Brittany Herzberg!âââ
Find B on: Instagram, YouTube, Threads, LinkedIn
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đ This podcast is brought to you in partnership w/ Leah Bryant Co.... -
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You may be surprised to read that the Mind-Body-Spirit connection can show up and support your branding. (I know I was!) But once I sat down to discuss the topic with Erin Davis, it all clicked into place & made perfect sense! Erin shares how a strong brand strategy supports marketing on days youâre just not feeling it, how it makes content marketing easier, & even walks you through an exercise to identify or go deeper with your why-how-what of business. You know authenticity is critical to business success in 2024 & beyondâthis conversation is the bridge thatâll help you embrace & embody what makes you you faster!
âĄď¸ Get the full show notes here!
Connect w/ Erin:
Website
Get SEO to work for youâwith done for you SEO Optimization from SEO copywriter, Brittany Herzberg. More details here!
Supercharge your podcast show notes with SEOâand easily turn podcast episodes into blog posts with templates & training videos created by SEO podcaster & copywriter, Brittany Herzberg!âââ
Find B on: Instagram, YouTube, Threads, LinkedIn
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Book of the Mo. Club
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đ This podcast is brought to you in partnership w/ Leah Bryant Co.... -
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Admittedly, Iâm not the best at keeping up with all of the changes in the SEO world as they unfold. In just the last year, there have been Google updates, AI has taken off, & so much more. My happy place is in supporting CEOâs as they solidify their SEO basics, which is why Iâm so grateful to have SEO pros like Laura Jawad around me! Laura joins me to share how generative AI is reshaping the SEO landscape, what we need to be paying attention to with user engagement, the importance of a robust digital ecosystem, & where to go once youâve taken care of those SEO basics on your site. Youâre not gonna want to miss this jam-packed conversation!
âĄď¸ Get the full show notes here!
Connect w/ Laura:
Website
Get SEO to work for youâwith done for you SEO Optimization from SEO copywriter, Brittany Herzberg. More details here!
Supercharge your podcast show notes with SEOâand easily turn podcast episodes into blog posts with templates & training videos created by SEO podcaster & copywriter, Brittany Herzberg!âââ
Find B on: Instagram, YouTube, Threads, LinkedIn
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đ This podcast is brought to you in partnership w/ Leah Bryant Co.... -
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Knowing what to tasks to prioritize in order to improve your SEO sounds⌠daunting. (I felt the same way when I jumped into SEO!) For those of us (đ) with never-ending to do listsâboth personally and professionallyâadding something else like SEO doesnât sound appealing in the least. Well⌠thatâs before you hear my conversation with Sarah Light! Thatâs because as a mom of five & a business of her own, Sarah knows a thing or two about prioritization & productivity. (She also knows the power of SEO.) Not only is she joining me inside SEO & Grow đą as a guest expert, we created this podcast episode so everyone could have access to a timeless SEO resource.
âĄď¸ Get the full show notes here!
Connect w/ Sarah:
Instagram
Join SEO & Grow đą â the group coaching program for CEO's who want to monetize their magic & stop giving ALL their precious time to the algorithm! (Join us for Month 1 & ensure your website SEO strategy is solid for just $400 đ)
Supercharge your podcast show notes with SEOâand easily turn podcast episodes into blog posts with templates & training videos created by SEO podcaster & copywriter, Brittany Herzberg!âââ
Find B on: Instagram, YouTube, Threads, LinkedIn
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đ This podcast is brought to you in partnership w/ Leah Bryant Co.... -
đ˛ Text me! (Seriouslyâjust click this)
There are so many benefits to business owners who take the time to optimize their website SEO strategy! It can help them spend less time on social media, attract more ideal clients, grow their email listâthe list goes on & on. And thatâs exactly why I want to introduce you to Laura Litwiller! Sheâs a Career Coach for Teachers and one of my recent SEO clients. In this conversation, youâll hear why Laura decided it was time to improve her SEO, what she learned about keyword research, & how things look just 3 months later! Then Laura turns the tables & asks me questions about SEO!
âĄď¸ Get the full show notes here!
Connect w/ Laura:
LinkedIn
Get SEO to work for youâwith done for you SEO Optimization from SEO copywriter, Brittany Herzberg. More details here!
Supercharge your podcast show notes with SEOâand easily turn podcast episodes into blog posts with templates & training videos created by SEO podcaster & copywriter, Brittany Herzberg!âââ
Find B on: Instagram, YouTube, Threads, LinkedIn
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đ This podcast is brought to you in partnership w/ Leah Bryant Co.... -
đ˛ Text me! (Seriouslyâjust click this)
Youâre wondering what exactly this SEO & Grow group coaching experience is all about & what to expectâand Iâm here to tell you! In this quick lil solo episode, Iâm taking you BTS of my newest SEO experience for entrepreneurs. This is a time-sensitive episode, so I suggest you throw me in 2x & click below to join the waitlist! I would love to see you inside đ
âĄď¸ Get more info about SEO & Grow đą!
Mentioned Links:
Private SEO Podcast
SEO Sprint
Blogging email course
Podcast SEO Download
DFY SEO Optimization
SEO 1-off Call
Contact Brittany:
Voxer @beehere
Telegram @brittany_herzberg
Instagram
Email
Supercharge your podcast show notes with SEOâand easily turn podcast episodes into blog posts with templates & training videos created by SEO podcaster & copywriter, Brittany Herzberg!âââ
Find B on: Instagram, YouTube, Threads, LinkedIn
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Book of the Mo. Club
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đ This podcast is brought to you in partnership w/ Leah Bryant Co.... -
đ˛ Text me! (Seriouslyâjust click this)
Case studies are an incredibly powerful marketing toolâespecially for service providers. Think about it⌠itâs the one way someone gets to âtry before they buyâ with a service. Joining me today is Erin Ollila, a fellow SEO strategist & copywriter! Sheâs sharing the best ways to use case studies for your business, how to optimize them for SEO, if itâs better to create a case study as a blog post or web page, AND what data you should be tracking after you hit âpublish.â
Connect w/ Erin:
Instagram
âĄď¸ Grab all the links & resources mentioned in this episode here!
Get SEO to work for youâwith done for you SEO Optimization from SEO copywriter, Brittany Herzberg. More details here!
Supercharge your podcast show notes with SEOâand easily turn podcast episodes into blog posts with templates & training videos created by SEO podcaster & copywriter, Brittany Herzberg!âââ
Find B on: Instagram, YouTube, Threads, LinkedIn
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Styled Stock Society
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Book of the Mo. Club
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đ This podcast is brought to you in partnership w/ Leah Bryant Co.... -
đ˛ Text me! (Seriouslyâjust click this)
What do SEO & spiritual hypnotherapy have in common? Although they seem far apart, both exist to support entrepreneurs. All sorts of âissuesâ show up in business that are impacting our personal livesâand vice versa. If this is the first time youâre hearing about hypnotherapy, I hope youâll stay & join me in this conversation with Leo Max! We touch on authenticity, marketing strategies, getting referrals, & what Iâve experienced during hypnotherapy with Leo.
âĄď¸ Sign up for the next Group Hypnosis with Leo!
Connect w/ Leo:
Instagram
âĄď¸ Grab all the links & resources mentioned in this episode here!
Get SEO to work for youâwith done for you SEO Optimization from SEO copywriter, Brittany Herzberg. More details here!
Supercharge your podcast show notes with SEOâand easily turn podcast episodes into blog posts with templates & training videos created by SEO podcaster & copywriter, Brittany Herzberg!âââ
Find B on: Instagram, YouTube, Threads, LinkedIn
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Styled Stock Society
Keysearch
Brain.fm (1 mo. free!)
Hello Audio (15% off w/ code: BASICB)
Legal templates ($50 off w/ code: BASICB)
Book of the Mo. Club
(*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & â¤ď¸)
đ This podcast is brought to you in partnership w/ Leah Bryant Co.... -
đ˛ Text me! (Seriouslyâjust click this)
Having a safe, approachable, fun way to put your focus on money will completely change your relationship to it! And that will show up in your bank account, personal life, and business. I would knowâIâve done this with support from Natalia Benson & her MWMM membership!
Finding a money mentor who spoke my language & was excited to hold my hand through the process has been life-changing. Truly! Iâve hit my highest revenue generating month while working with Natalia. But most importantlyâIâve completely transformed my relationship with money. Iâve addressed subconscious beliefs, stopped fearing my finances, & been able to learn about money through the lens of astrology.
I read all the books, but having a supportive space full of like-minded women was the catalyst I never knew I needed. Maybe itâs just the thing for you, too⌠Join Natalia Benson & I for this dual interviewâI ask her Qâs about MWMMâs origin and methods & she turns the table to ask me about my experience inside the MWMM membership!
Connect w/ Natalia:
Instagram
Website
âĄď¸ Grab all the links and resources mentioned in this episode here!
Get SEO to work for youâwith done for you SEO Optimization from SEO copywriter, Brittany Herzberg. More details here!
Supercharge your podcast show notes with SEOâand easily turn podcast episodes into blog posts with templates & training videos created by SEO podcaster & copywriter, Brittany Herzberg!âââ
Find B on: Instagram, YouTube, Threads, LinkedIn
Often mentioned:
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Dubsado (20% off)
Styled Stock Society
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Brain.fm (1 mo. free!)
Hello Audio (15% off w/ code: BASICB)
Legal templates ($50 off w/ code: BASICB)
Book of the Mo. Club
(*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & â¤ď¸)
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Have you been feeling like the fun got zapped out of your marketing activities? I mean, not only did we not get the memo that as entrepreneurs we would need to get good at marketingâwe felt pressured to do ALL the things! But according to Latesha Lynch, we can reevaluate our marketing channels & efforts based on our energy and the amount of fun weâre having.
Grab all the links and resources mentioned in this episode at: https://brittanyherzberg.com/blog/how-to-find-the-fun-marketing-strategies
Connect w/ Latesha:
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Connect w/ Brittany:
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Thanks for joining me on The Basic B podcast! Help me reach more service providers like you by Following the show and/or leaving a rating or review on Apple & Spotify!
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