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In this video, Kelly Callaghan shares her journey from a busy salon owner to a successful online course creator. She explains how online courses provide an opportunity for beauty professionals to gain financial and time freedom.
Kelly discusses the importance of having a solid foundation of knowledge before teaching others and highlights the profitability of online courses. She also emphasizes the growth of the online training field and outlines how community building can enhance e-commerce efforts for beauty businesses. If you're a beauty professional looking to branch out into online courses or e-commerce, this video is packed with valuable insights and practical advice!
Head over to @iam_kellyann on Instagram to follow her! And, you NEED to join her Facebook group "Beauty Business Babes" - 14,500 powerhouse women who are crushing it! -
Ready to grow your business?
Go here: https://calendly.com/tonypmumarketer/beauty-biz-pro-strategy-meeting-vip?month=2024-12
In this episode, we dive deep into strategies designed to help you grow your beauty business and achieve the financial success you’ve been striving for. Whether you’re a solo entrepreneur or running a team, the insights shared here are tailored to help you attract more clients, boost your revenue, and build a thriving business you’re proud of.
Discover how to effectively market your services, identify and connect with your ideal clients, and elevate your brand to stand out in a competitive industry.
Tony and I bring our experience and expertise to the table as we guide you through practical advice on:
- Generating high-quality leads to keep your appointment book full.
- Building a strong local presence that sets you apart in your community.
- Leveraging digital advertising to scale your reach and drive consistent growth.
Whether you’re just starting out, navigating the challenges of growing your client base, or ready to take your business to the next level, this session is packed with actionable strategies and valuable insights. -
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Ever wondered how top salons and spas went from startup to success story?
Learn how to kickstart your beauty business with effective marketing strategies! From optimizing your Google business profile to running Facebook and Instagram ads, we'll show you how to attract more customers and grow your beauty brand. Start boosting your business today!
🔥 What You'll Discover:
- Industry secrets that turn first-time visitors into loyal clients
- Proven marketing strategies that won't break the bank
- The exact blueprint successful salon owners use to stand out in a crowded market
Stop throwing money at marketing that doesn't work. I reveal the exact strategies that have helped beauty entrepreneurs go from empty chairs to fully booked.
Whether you're just starting your beauty business or ready to take your existing business to new heights, this is your chance to learn from someone who's guided thousands of beauty entrepreneurs to success.
00:00:00 Quick Chat with Heather & Jake
00:14:00 How Jake Engages with Emotions in Marketing
00:22:00 Breaking Down Retargeting Strategies
00:25:00 Jake's Tips for Delegating Marketing Tasks
00:28:00 How to Create a Successful Analysis & Strategy
00:30:00 Jake's No Fluff Guide to Growing a Beauty Business
00:32:00 Jake & Heather's Closing Thoughts -
Tony and Ana discuss all things scalp micropigmentation (SMP) in this exclusive interview. Learn about hair loss solutions, SMP for both men and women, SMP techniques, and training in this informative conversation. Whether you're considering SMP for yourself or interested in the industry, this interview is a must-watch!
We cover key topics like:
- Benefits of SMP for hair loss
-Tips for marketing your SMP services
-Joining Facebook groups for beauty and hair loss support
-Best practices for SMP training and certification
-Understanding the emotional impact of hair loss and how SMP can help
-Finding supportive communities and resources for SMP professionals
-We also discuss the SMP treatment process and how engaging with your -community can help grow your business.
Don't miss these valuable tips to take your SMP business to the next level! -
In this episode, I sit down with Payton, a powerhouse entrepreneur who has earned over $250,000 this year in her permanent jewelry business. With 14 years of experience as a business owner, Payton’s journey started with an eyelash company, expanded to a hot yoga studio, and eventually led her to merge her passions before launching her permanent jewelry studio in Missouri in 2021. Now making $50,000 a month, she shares how starting with marketing gave her the freedom to focus on what she loves most: growing her business and connecting with clients.
What you’ll learn in this episode:
How Payton’s marketing strategy set the foundation for her success.Her customer loyalty techniques, including warranties and personalized service.Why focusing on her own growth instead of competitors drives results.The power of 5-star Google reviews and strong customer relationships.How she collaborates with local businesses to expand her reach.Her mindset on embracing failure and pushing past fear.Payton’s story is packed with inspiration and actionable advice for entrepreneurs at any stage. Tune in to hear how she’s grown her business and continues to raise the bar month after month!
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Are bookings feeling a bit slow? 😭 Don’t worry—you’re not alone! If you’re ready to turn things around and boost your esthetics business, this is the episode you can’t afford to miss!
Join me for an exclusive interview with Maria, the powerhouse behind Money Making Esthetician (with over 100k members on Facebook), who recently launched a Black Friday package that’s already raked in thousands! She’s sharing her proven strategies and insights to help you thrive in a competitive market.
Here’s what you’ll discover:
✅ How to promote your business without cheapening your brand
✅ Secrets to turning followers into loyal clients who keep coming back
✅ Free, effective strategies to attract more clients without spending a dime
✅ Tips on finding valuable resources, investing in yourself, and leveraging social media
Maria’s inspiring journey of resilience and growth will motivate you to take action and elevate your business!
Follow Maria's Facebook group "The Money Making Esthetician" https://www.facebook.com/share/g/UVBUsksTMgHFkXeH/
Check out Maria's website / blog! https://www.themoneymakingesti.com/blog -
Struggling to keep up with your marketing? 🚀
In this video, I break down the difference between a strategy and a tactic, and why consistency is key. Discover how systems like Beauty Biz AI can automatically follow up with leads, schedule your posts, and build your database—without you having to lift a finger. Save time, stay consistent, and grow your business smarter.
💡 Text +1 (256) 223-9844 for a FREE trial of the tool I use for all my businesses! 👇 -
Tony Cruz Interviews Christine - PMU Artist & Educator
In this insightful interview, I spoke with Christine, a PMU artist and educator based in Las Vegas. With 11 years in the beauty industry and 5 years focusing on PMU, Christine shares her inspiring journey from the Philippines to the U.S. Starting with Laura Mercier, she moved into the lash world before finding her way back to permanent makeup.
Christine shared that, as a newcomer, she had to hustle to build her clientele. By turning clients into content models in exchange for reviews, she strategically grew her base through word-of-mouth. Her approach was all about focusing on content creation and referrals. Some of her key strategies included:
- Offering free touch-ups to clients who referred 2-3 new customers.
- Dedicating time each week to work with content models and generate valuable content.
- Building strong client relationships by offering exclusive discounts to content models instead of slashing prices.
Now, Christine educates others through her lip blushing classes and continues to create high-quality content, empowering beauty pros to maintain their standards while growing their brand. -
🎄 The holiday season is fast approaching, and it's time to maximize your beauty business! In this video, Tony and I tackle the Top 3 Questions every esthetician, spa owner, and beauty professional needs answers to before the busy season kicks in. 💡
1️⃣ How do I follow up with leads that never respond? Don't let potential clients slip away! Learn proven strategies to reconnect and close those deals.
2️⃣ Boost Post Button vs. Ads Manager? Discover which option will give you the best return on your marketing investment.
3️⃣ How to overcome price objections? Learn the art of handling client hesitations and sealing the deal—without compromising on your worth.Whether you're just starting or are an experienced beauty pro, these insights will help you crush your holiday goals! 💥 Make sure to watch until the end for tips that could transform your business this season! 🎁"
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Jake Randolph recently recorded a podcast with PMU artist Nataliia Smyk. Originally from Ukraine, Nataliia moved to Miami, Florida, where she continues to build her career. Despite being a student, she travels extensively for her PMU work, showcasing her dedication and passion for the industry. During the podcast, they discussed her journey, experiences in the PMU world, and the challenges of balancing work and education. Nataliia's story offers inspiration to aspiring beauty professionals aiming to expand their reach.
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Beauty school gives you the basics, but there’s so much more to thriving in this industry. 🌟 Join me, Jake Randolph, as I take a stroll on the beach and dive into the four crucial things beauty school didn’t cover: when and how to advertise effectively, cultivating a relentless attitude for success, navigating taxes like a pro, and mastering the art of selling. These tips will help you take your beauty business to the next level!🏖️☀️🐠
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Tony's wife started a new location for her permanent makeup PMU and esthetics studio a couple months ago!
Learn how he is getting over 15 leads a day with minimal ad spend + converting a ton of them into paying clients!!!
Join the top marketer in the beauty industry, Jake Randolph, as he interviews Tony about the marketing and sales tactics he used for his wife's salon and spa.
You don't want to miss this. -
Hiring can be difficult and frustrating sometimes. In this video, I’m sharing my top pro tips on how to hire the perfect employees to help your beauty business thrive. From defining your ideal candidate to providing an awesome onboarding experience, I’ve got you covered.
Don’t miss out on these game-changing hiring strategies! 💼✨ -
Answering the top questions for marketing for Summer 2024 with Jake Randolph. Topics include Facebook advertising, Google business, content advice, TikTok marketing, attracting your ideal clients, and more! If you want to grow your salon, spa, esthetics, or beauty business, then you don't want to miss this!
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Welcome to the Beauty Biz Pro Podcast! In this episode, we chat with Amanda Banks, a seven-figure beauty business owner and permanent makeup expert. Amanda shares her journey from Seattle to Scottsdale, discussing her virtual presence and extensive training programs. She offers practical tips on launching a beauty business with intentional spending, starting small, and growing sustainably. Amanda also reveals client acquisition strategies, profitability tips, and how to create exceptional client experiences. Tune in to learn how to balance organic growth with strategic paid advertising and take your beauty business to new heights!
Go to ➡️ https://beautybizai.com/strategy-meeting-booking to book a free consultation -
Discover the secrets to doubling your bookings in 2024 with our latest podcast episode! Join us as we delve into the world of digital advertising and uncover which ads work best for your beauty business. From leveraging Google Ads for instant visibility to maximizing your brand presence across platforms like Facebook and Instagram, we'll equip you with savvy strategies to attract more clients without breaking the bank. Plus, learn how to transform curious clicks into loyal clients and foster meaningful relationships with your dream customers. Don't miss out on this opportunity to revolutionize your beauty business - tune in now!
Go to ➡️ https://beautybizai.com/strategy-meeting-booking to book a free consultation -
Join us for expert insights on navigating pricing inquiries like a pro in your beauty business. Whether you're a lash artist, esthetician, or beauty entrepreneur, learn actionable strategies to boost sales and grow your clientele. Discover the perfect script for handling 'How much?' questions, the importance of relationship-building, and effective lead pre-qualification techniques. Shift your focus from price to value and confidently guide potential clients towards booking. Ready to elevate your beauty business? Let's dive in!
Get your copy of 'The No Fluff Guide to Growing Your Beauty Business' for actionable insights. https://beautybizai.com/free-book-2 -
Welcome to the Beauty Biz Pro podcast, where Jake Randolph and Tony Cruz uncover red flags that can impact your beauty business success. Whether you're a beauty pro or business owner, join us as we discuss defining your ideal client, optimizing your online presence, and crafting a killer marketing strategy. Let's elevate the beauty biz together!
Get your copy of 'The No Fluff Guide to Growing Your Beauty Business' for actionable insights. https://beautybizai.com/free-book-2 -
Welcome to Part Three of our series on making 2024 your year! In this episode, we delve into strategies for growth. Learn how to stand out in the industry with the Principle of Attention and harness the Power of Paid Ads. Overcome limiting beliefs, shift your mindset, and discover the importance of Building Your Database for sustained growth. Whether you're a PMU artist, salon owner, medspa owner, microblading artist, or any beauty pro, this episode is packed with actionable insights to drive your success. Let's make 2024 your breakthrough year in the beauty business!
Get your copy of 'The No Fluff Guide to Growing Your Beauty Business' for actionable insights. https://beautybizai.com/free-book-2 -
Welcome to Part 2 of 'Make 2024 Your Year' on the Beauty Biz Pro Podcast! In this episode, Jake Randolph and Tony Cruz delve into essential marketing tactics for your beauty business. Discover the power of attention, effective paid ads on platforms like Facebook, and a game-changing DM strategy to connect with potential clients. Stay tuned for the final episode on how to make 2024 your year.
Get your copy of 'The No Fluff Guide to Growing Your Beauty Business' for actionable insights. https://beautybizai.com/free-book-2 - Mehr anzeigen
