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Today’s case study is a testament to how impactful nurturing your past client relationships can be!
Copywriter Katie Peacock is the founder of Post Sale Profit Studio, where she helps 7 figure coaches seamlessly add 5-6 figures to their bottom line through strategic backend email automations that prioritize the often-overlooked post-sale phase. Leveraging 3 simple but effective relationship marketing strategies, Katie has added $244,870 revenue to her business solely through repeat and referral clients.
Find out how joining paid programs outside of her niche has given Katie an ROI of $98K, the easiest way to get client testimonials, and why brainstorming with your client after you’ve completed their project is a smart move.
View the transcript for this episode at: https://otter.ai/u/9LMIxCp_epN_gl0T8XmxSxYbteo?utm_source=copy_url
Thank you to our sponsor!
Uplevel your healthy habits with Soursop's Cell + Immunity gummies and shakes! Get 20% when you use code 'CEO20' at https://www.soursopnutrition.com/
Connect with Katie:
Referral Partner Resource: https://www.canva.com/design/DAGTqorazXs/AYtbqVb8jtUgsNlCL1EdPQ/view?utm_content=DAGTqorazXs&utm_campaign=designshare&utm_medium=link&utm_source=editor
Profit without Pressure FREE Workshop: https://www.postsaleprofitstudio.com/c2c-workshop
FREE ROI Calculator: http://www.postsaleprofitstudio.com/roi
IG: @postsaleprofitstudio
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
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Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Our Q3 2024 review is here! These quarterly review episodes contribute to our mission of creating financially transparent content - sharing what's working in our business, what we've learned, and what we're celebrating.
For more in-depth, behind the business case study episodes (including episode 8 documenting our experimentation with pop-up offers during our 4th of July Flash Sale), check out our private podcast, the C-Suite: https://ellenyin.com/csuite
View the transcript for this episode at: https://otter.ai/u/q-7Q6iwQOj3Z6WSnBLoARiJLYpc?utm_source=copy_url
Thank you to our sponsor!
Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen
Links mentioned in this episode:
Listen to our previous quarterly reviews and income reports: https://ellenyin.com/incomereport
Business Insider article: https://www.businessinsider.com/female-breadwinner-supports-husband-stays-home-2024-8
Follow @missellenyin on Instagram for more BTS updates
Get access to our private podcast in the C-Suite: https://ellenyin.com/csuite
Stay updated on upcoming offers by signing up for our weekly newsletter: https://cubicletoceo.co/
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
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Fehlende Folgen?
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When you’re overworked in your business, the last thing you want to do is add an after-hours commitment. But a strategic evaluation process completed in the evenings over a 2 week window is exactly what allowed this week’s guest to cut her weekly working hours from 45 down to 15!
Serial entrepreneur and founder of the Pursuit Company, Amanda Moffett, developed the GOLD framework out of this experiment, an approach she utilized to streamline her business, get rid of anything that wasn’t necessary, and make her operations as efficient as possible.
After working through this framework solo, she brought it to her team and they saw improvements in just 24 hours after implementing new systems.
Here’s the step-by-step framework that reimagined Amanda’s business and reduced the chaos.
View the transcript for this episode at: https://otter.ai/u/Or2CyNCryblBcvQqIf_IW8MIxYU?utm_source=copy_url
Thank you to our sponsor!
Get the support you need to ignite your business' growth through the Women's Business Development Center! Visit https://wbdc.org to browse all the available programs, services, financial assistance and events they provide.
Connect with Amanda:
Free Resource: The 6 Pillar Business Checklist: https://thepursuit.site/checklist
https://thepursuit.site/
Join The Freedom Society: https://pursuit.kartra.com/page/joinnow
IG: @pursuit.company
IG: @the.pursuitpodcast
The Pursuit Podcast: https://podcasts.apple.com/us/podcast/the-pursuit-podcast/id1727602219
Pinterest: https://www.pinterest.com/pursuitcompany/
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
Learn more about your ad choices. Visit megaphone.fm/adchoices -
We hear it all the time: location, location, location. But what if this concept didn’t just apply to real estate and could actually impact the success of your business? Imagine having answers to where to move to support your next big uplevel, what city to host your conference in, or what geographic area your dream clients are most concentrated. Astrocartography does just that. Sandra Nelly is an astrocartographer and relocation astrologer working on the intersection of astrology and the topics of travel, careers, and business. She helps business owners unlock their cosmic blueprint through their personal and business' birth chart (yes businesses can have birth charts too). Curious? We put Sandra in the hot seat to reveal how you can apply the universe’s secrets to aid your business success.
Access the transcript of this episode HERE: https://otter.ai/u/RjkmqyN4GprzqV209Qo7igkfqa4?utm_source=copy_url
Connect with Sandra:
https://sandranelly.com
https://bio.site/takeoffwithastrology
IG: @astrologyventures
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes on our private podcast! Check out everything our members get at https://ellenyin.com/csuite
Learn more about your ad choices. Visit megaphone.fm/adchoices -
We’ve had a few guests on the show who have sold their businesses, but this case study is the first time we’ve explored what it looks like to buy your business back post-exit.
After building BestSelf Co. to $45 million in sales, Cathryn Lavery sold her company to private equity in 2022 for 7 figures. She remained involved in the company as a brand ambassador, but watched as they made big changes that did little to grow the business.
Then last year, she was given the once in a lifetime opportunity to buy the business back for pennies on the dollar - a six figure sum - when the private equity firm decided to close down. Now with a second chance to rebuild more sustainably, Cathryn is applying what she learned from her first go-around and taking notes on what the private equity firm did well and where they fell short to fix the mistakes she’s inherited.
Was it worth it? Here’s the full scoop.
View the transcript for this episode at: https://otter.ai/u/7q9URJWpWve5ZPDkpQJML7VBe-E?utm_source=copy_url
Thank you to our sponsor!
Uplevel your healthy habits with Soursop's Cell + Immunity gummies and shakes! Get 20% when you use code 'CEO20' at https://www.soursopnutrition.com/
Connect with Cathryn:
Use code 'CEO' for a discount at https://bestself.co/
https://www.littlemight.com/
IG: @bestselfco
X: @cathrynlavery
Make QR codes like Cathryn with https://joyqr.com/
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Did you know there's a link between flossing habits and cognitive diseases like Alzheimer’s and dementia?
Learning this from Brynn Snyder, Co-founder and CEO of Slate Flosser, literally had me reaching for a floss post-interview.
Today’s case study is a real-time example of how prioritizing problem education over product education can drive action (and sales) much faster.
Through a 3 pronged, education-first marketing approach of trade shows, organic content, and influencer campaigns with dental professionals, Slate Flosser’s sales have increased by 20%, going from $10K months to experiencing $10K sales days.
Here’s Brynn’s take on how problem awareness changes user behavior and drives purchasing power.
View the transcript for this episode at: https://otter.ai/u/oZLu0BAAO4Ci84-PStv4Pw2KB3w?utm_source=copy_url
Thank you to our sponsor!
Uplevel your healthy habits with Soursop's Cell + Immunity gummies and shakes! Get 20% when you use code 'CEO20' at https://www.soursopnutrition.com/
Connect with Brynn:
Use code 'CEO10' for 10% off your order! https://slateflosser.com/products/slate-rechargeable-electric-flosser
IG: @slateflosser
IG: @brynn.mac.snyder
https://www.linkedin.com/company/slate-dental/
https://www.facebook.com/slatedental
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Today’s case study is a lesson in using customer feedback to evolve your brand. Despite uniquely positioning themselves as frameless prints for 15 years, Fracture recently made a surprising move.
When Meredith English, who led teams at well-known consumer brands like Crocs and Daily Harvest, became the new CEO of Fracture, she recognized the customer demand for a framed option of their signature frameless glass photo prints, and took a calculated risk to roll out this product add-on.
Introducing this add-on to their checkout resulted in a 20% increase in their average order value, improved their customer acquisition costs, and finally converted fence-sitters who had been sitting for ages on their email list into paying customers.
Here’s exactly how Fracture made this decision and launched this add-on, and when it's smart to adapt your business to grow alongside your customers’ evolving preferences.
View the transcript for this episode at: https://otter.ai/u/RpoGvP9Pdn_GV-_ZhZ38y3pWehA?utm_source=copy_url
Thank you to our sponsor!
Uplevel your healthy habits with Soursop's Cell + Immunity gummies and shakes! Get 20% when you use code 'CEO20' at https://www.soursopnutrition.com/
Connect with Meredith:
www.fractureme.com
IG: @fractureme
TikTok: @fractureme_
https://www.linkedin.com/company/fracture/
https://www.pinterest.com/fractureme/
Link mentioned in the episode
Net Promoter Score software: https://fracture.asknice.ly/login/?uri=%2Fdash%2Foverview
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Imagine if 4-day work weeks didn’t only occur when a holiday weekend rolls around. Beyond more free time, do shorter work weeks also create financial gain?
Today’s case study explores that question with Erin Diehl, founder of B2B professional development company, Improve It and best-selling author of “I see You! A Leader’s Guide to Energize Your Team Through Radical Empathy.”
After a life altering concussion last year, Erin knew she needed to prioritize her physical and mental health, which prompted her to research the logistics of working only 4 days per week. In October 2023, her company piloted this new structure for all internal staff for 90 days, creating benchmarks to help them determine if this trial had been a success.
Now nearly a year later, they’re still going strong with 4 day work weeks and have hit their end of quarter revenue goals for three straight quarters, seeing as large as a 77% growth in a single quarter.
Here’s the process Erin and her team used to successfully implement this.
View the transcript for this episode at: https://otter.ai/u/z8Q-Ug-rJFly8kzcK5BKLxb-1Ag?utm_source=copy_url
Thank you to our sponsor!
Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen
Connect with Erin:
https://www.learntoimproveit.com/
https://www.itserindiehl.com/
IG: https://www.instagram.com/improveitco/
IG: https://www.instagram.com/itserindiehl/
improve it! Podcast: https://podcasts.apple.com/us/podcast/improve-it-podcast-professional-development-through/id1508450538
I See You! book: https://www.amazon.com/See-You-Leaders-Guide-Energizing-Radical-Empathy/dp/B0CDJDP2S1/ref=monarch_sidesheet_title
Links mentioned in the episode:
Erin's 4 day work week blog post: https://www.learntoimproveit.com/podcast-content/episode-240-how-has-the-four-day-work-week-reshaped-work-life-balance-and-productivity-for-our-team
'Shorter' Book: https://amzn.to/4groa1E
'Traction' Book: https://amzn.to/3R1x0aD
Suneera Madhani’s episode: https://link.chtbl.com/qCQA_e3b
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
Learn more about your ad choices. Visit megaphone.fm/adchoices -
This is a replay of episode 117, one of our team-picked top 10 case studies that we felt deserved an encore.
We’re dissecting the case study of how Kim used creative negotiation tactics to turn a “no, we can’t afford you” response into a client paying $15,000 more than what they initially offered.
If negotiating makes you sweat, Kim’s advice will give you a MBA in negotiation in under an hour.
Keep listening to learn how you too, can get paid over your asking rate when you learn how to problem solve pricing objections WITH your clients.
View the transcript for this episode at: https://otter.ai/u/AIu7WVT-VPX6vrnORv5G7q4fNn8?utm_source=copy_url
Thank you to those who supported Ellen in the National Mrs. America Pageant!
Yoga and Pilates with Ivory Howard: http://www.ivoryhoward.com
Veronica Romney: veronicaromney.com
Systems Saved Me: https://www.addtolisttool.com/collabs/
Lightbeamers: www.lightbeamers.com/formula
Dishing up Digital: https://www.ellenmackenzie.com/Dishing-up-Digital-School
The Abundance Group: www.theabundance.group
Linda Sidhu: lindasidhu.com
PassionBreakthrough: https://www.PassionBreakthrough.com/GiftsForYou
When Heaven Meets Hell podcast: https://linktr.ee/whenheavenmeetshell
Launch with Lacey Cribb: https://laceycribb.com
Nomad Copy Agency: https://www.nomadcopyagency.com/copy-on-demand
Come Plum: https://comeplum.myflodesk.com/build-your-brand-bundle
Better Belly Podcast: Better Belly Podcast (https://betterbellytherapies.com/apple)
Studio Sequin: http://studiosequin.com/
Victoria Davis: https://app.convertkit.com/creator_profile_v2
Dirty Copy: https://www.instagram.com/dirty.copy/
Celia Elisabeth Johnston-Hale: www.johnston-hale.com/en-us
Simplify BS: www.simplifybs.com
Business Babes Collective: https://www.businessbabescollective.com/podcast
The Easy Flow Life: https://theeasyflowlife.com/
Connect with Kim:
kimkaupe.com
Instagram: @kimkaupe
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
Learn more about your ad choices. Visit megaphone.fm/adchoices -
This bonus episode is the perfect resource if you're trying to figure out ways to overcome your ideal clients' objections to your offer. Jocelyn Montemarano - founder of Scale Your Resonance - walks us through the 5 main objections your buyers may have, and how to overcome them. Jocelyn doesn't believe in coercion as a sales method, so listen in to find out how you can approach your sales with a dedication to service and evidence at the heart of your strategy. Increase your conversions and finally turn lurkers into paying clients with these insights from Jocelyn!
Access the transcript of this episode HERE: https://otter.ai/u/8bEyL-0fzh_WRFhUVXBVdgcjCH4?utm_source=copy_url
Connect with Jocelyn:
Get the Free Training: 3 Elements of High-Converting Case Studies That Overcome Every Objection and Turn More Right-Fit Lurkers in Your Audience Into Best-Fit Clients or Students https://scaleyourresonance.com/ellenyin
Apply for the Case Study Sprint: https://scaleyourresonance.com/case-study-sprint
Instagram: https://www.instagram.com/scaleyourresonance/
Scale Your Resonance Email Series: https://scaleyourresonance.com/email
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes on our private podcast! Check out everything our members get at https://ellenyin.com/csuite
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Feeling bored of doing the same launch over and over in your business, but not the ambition of starting and selling a new offer from scratch?
Today’s case study is a test of the perfect in between solution: selling a live cohort of an existing digital course with a low lift launch.
Candice Ward, food photographer and monetization coach for other food bloggers and content creators, decided to put a poll up on her IG story asking her followers if they would be interested in a 12 week, implementation-focused VIP coaching cohort of her signature course.
After receiving a positive response, she built out her new offer with minimal effort the very next day, selling only to those who had virtually raised their hand on her Instagram stories. By quietly launching only to this exclusive group through Instagram stories and DMs, Candice sold out of all spots, injecting $12K into her business in just 6 days!
We’ve got the full scoop on this quiet launch and how you can replicate something similar to refresh your digital courses (and revenue).
View the transcript for this episode at: https://otter.ai/u/iW3DYSUsrr6u1S2FGLQfCpF5YY4?utm_source=copy_url
Thank you to our sponsor!
Uplevel your healthy habits with Soursop's Cell + Immunity gummies and shakes! Get 20% when you use code 'CEO20' at https://www.soursopnutrition.com/
Connect with Candice:
6 strategies to pitch with confidence: https://candiceward.mykajabi.com/pl/2147605776
Get coached by Candice: https://candiceward.mykajabi.com/business-coaching
@theconfidentpitch
@eatmorecakebycandice
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
Learn more about your ad choices. Visit megaphone.fm/adchoices -
When is the right time to exit your business?
For Suneera Madhani, it was after taking her fintech startup, Stax, from idea to unicorn - a moniker coined for the rare privately-held company that reaches a billion dollar valuation.
After selling to private equity and finding a new CEO to lead the company’s next stage of growth, Suneera knew she wanted to return back to the building phase of business.
Taking everything she knew about building a billion dollar business, Suneera’s set out to do it again, this time with Worth AI - a company creating the first ever credit score for businesses.
In today’s case study on lessons from building a billion dollar brand, Suneera shares the wisdom she took from her exit that she’s applying to this new venture, so you can borrow her hard-earned lessons & hindsight as well.
View the transcript for this episode at: https://otter.ai/u/2TQtOkZEtS02epBZPV61RS8MbY8?utm_source=copy_url
Thank you to our sponsors!
Access Sandra Chau's cheat sheet to the 10 must have strategic photos and videos that grow, nurture and increase your sales and bookings at https://schoolofvisualbranding.com/10-must-have-visuals
Uplevel your healthy habits with Soursop's Cell + Immunity gummies and shakes! Get 20% when you use code 'CEO20' at https://www.soursopnutrition.com/
Connect with Suneera:
Get your business' credit score: https://worthscore.com
The CEO School podcast: https://theceoschool.com/the-podcast/
Big Business Energy newsletter: https://theceoschool.co/email-list
Instagram: @suneeramadhani
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
Learn more about your ad choices. Visit megaphone.fm/adchoices -
I always say, the best business ideas come from looking outside your own industry. Today’s case study affirms just that. In 3 short years, this CEO has 3Xed her revenue without increasing her marketing spend AT ALL. In fact, she’s spending a fraction of what her competitors’ are, with greater success.
The client acquisition engine that grew her business from $1 to $6 million? A robust, mostly automated referral network.
Vanessa Rissetto is the co-founder and CEO of Culina Health, a revolutionary clinical nutrition care company, giving best-in-class virtual nutrition care covered by insurance. Instead of selling their services directly to the patient, they’ve structured a referral system with doctors and physicians who send their patients directly to them.
This referral program has grown by 9x in the last 3 years, generating 85% of the company’s overall revenue. Here’s the kicker though: there are no financial incentives involved for the referral partners.
So what motivates the referral partners to keep sending new clients their way? Keep listening to find out.
View the transcript for this episode at: https://otter.ai/u/y9T7HJatL2JnUoAPmuukHXjDPPE?utm_source=copy_url
Thank you to our sponsors!
Discover the neuroscience of Flow through an entire library of curated flow playlists! Get immediate access to all existing and future Flow playlists for FREE at: https://www.drjuliacolangelo.com/playlists/
Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen
Connect with Vanessa:
https://culinahealth.com/
Vanessa's IG: https://www.instagram.com/vanessarissettord
Culina's IG: https://www.instagram.com/culinahealth
Vanessa's LinkedIn: https://www.linkedin.com/in/vanessarissettoms/
Culina Health's LinkedIn: https://www.linkedin.com/company/culinahealth
Vanessa's Twitter: https://x.com/vmrissetto
Culina's Twitter: https://x.com/culinahealth
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Is it ever a good idea to work for free? Many entrepreneurs wouldn’t consider it, especially after being in business for years, but this CEO makes a solid case for why selective pro bono work pays off - sometimes more than you would have even netted from charging for the original service.
Tracy Marlowe, founder of marketing agency Creative Noggin, has consistently taken on 1-2 pro bono projects a year. In today’s case study, Tracy details how she’s made MILLIONS of dollars in ROI over the years with this unconventional marketing strategy, either landing paid contracts with satisfied pro bono clients, or referrals from other businesses who were impressed with her work.
View the transcript for this episode at: https://otter.ai/u/BziZqzdteytTGuT3X37PW8nCgeo?utm_source=copy_url
Thank you to our sponsor!
FOR A LIMITED TIME: Get 60% off your Babbel subscription at https://babbel.com/ellen
Connect with Tracy:
Email her 👉 [email protected]
https://www.creativenoggin.com/
Instagram:
@creative_noggin
@tracymmarlowe
Connect on LinkedIn:
https://www.linkedin.com/company/creative-noggin
https://www.linkedin.com/in/tracy-marlowe/
Facebook: https://www.facebook.com/creativenoggin
YouTube: https://www.youtube.com/TheCreativeNoggins
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
Learn more about your ad choices. Visit megaphone.fm/adchoices -
This bonus episode on securing brag-worthy bylines pairs perfectly with Monday's case study on creating viral content for major publications using AI. Ericka Andersen - founder of Pitch and Publish Writing Co. - walks us through exactly how to pitch and get paid by media outlets to write content for them in your area of expertise or interest. Ericka makes six figures a year doing exactly this! Ericka gives us the insider scoop on how to pitch the right person, why it's important to have a strong thesis statement for your proposed article, and the reasons writing your own articles is better than being interviewed or featured in a story.
Access the transcript of this episode HERE: https://otter.ai/u/AdK0LzKYHDfSsT7aIi_Doo9NsdA?utm_source=copy_url
Connect with Ericka:
http://pitchandpublish.co/
http://bragworthybylines.com/
Instagram.com/pitchandpublish
Tiktok.com/@pitchandpublish
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes on our private podcast! Check out everything our members get at https://ellenyin.com/csuite
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Just in time for the release of the new Deadpool & Wolverine movie, you’ll love the story of how our guest caught the attention of Entrepreneur Magazine with a Wolverine costume and has since built a 9 years-strong content partnership with their publication.
Ben Angel is an award-winning and bestselling author, entrepreneur, and influencer with over two decades of experience leveraging emerging technologies for competitive advantage, including AI.
In today’s case study, Ben gives us his behind the scenes process for how he leverages AI to create viral content that has garnered more than 5 million views, including one video that grew his email list by 10,000 subscribers.
Keep listening to borrow his exact framework for creating headlines designed to trend on whichever publication you create content for (whether you want to be a guest contributor like Ben, or on your own website) and his top tips for leveraging AI - without sounding like everyone else.
View the transcript for this episode at: https://otter.ai/u/wZsgs46BHPQUtS-n7Nt-c8G8D1g?utm_source=copy_url
Thank you to our sponsors!
Want to uncover what you need to one-up your next campaign effortlessly? Download your FREE post-launch guide at https://isabellesarley.myflodesk.com/postlaunchguide
Get 20% off your entire Soursop Nutrition order with code 'CEO'! Uplevel your health and wellness journey at https://soursopnutrition.com
Connect with Ben:
https://www.thewolfofai.co/
https://www.entrepreneur.com/author/ben-angel
Facebook: https://www.facebook.com/yourwaytothetop
Instagram: https://www.instagram.com/benangelauthor/
Youtube: https://www.youtube.com/benangel
Twitter: https://twitter.com/benangel
LinkedIn: https://www.linkedin.com/feed/
Tiktok: https://www.tiktok.com/@benangelauthor
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Our Q2 2024 review is here! These quarterly review episodes contribute to our mission of creating financially transparent content - sharing what's working in our business, what we've learned, and what we're celebrating.
For more in-depth, behind the business case study episodes from within our business, check out the C-Suite: https://ellenyin.com/csuite
View the transcript for this episode at: https://otter.ai/u/OUJFnhtmBbrs2sbaBPXL6ZGQjOU?utm_source=copy_url
Thank you to our sponsors!
Learn how to sell (and scale!) your course or program on autopilot, every single day with Nicki's free video training: https://circuitsalessystem.com/ceo
Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen
Get 20% off your entire Soursop Nutrition order with code 'CEO'! Uplevel your health and wellness journey at https://soursopnutrition.com
Links mentioned in this episode:
Our previous Income Report episodes: https://ellenyin.com/incomereport
Try 30 days of Flodesk (our favorite email marketing platform for unlimited subscribers & emails at one low, flat monthly rate): https://flodesk.com/c/ELLEN50
Connect with @paige.hulse.law
Business valuation teaser: https://link.chtbl.com/wVYzFuYy
Connect with Worttth: https://worttth.com
Mrs. Oregon America episode: https://link.chtbl.com/-mRkSgZr
Selling out our business retreat teaser: https://link.chtbl.com/nwl_VGEE
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes every month! Check out everything our members get at https://ellenyin.com/csuite
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Today’s case study embraces experimentation on several fronts - new audience, new content platform, and new offer.
Seasoned online business owner and mentor to digital freelancers, Amy Posner, wanted to expand her audience beyond copywriters, so she got on LinkedIn, a platform she wasn’t active on previously, and tested a daily content strategy to build trust with a new audience of creative freelancers.
Within 6 months, Amy had attracted 708 LinkedIn followers and added 414 people to her email list - all organically. She then launched a new program to them, selling out the first round in just 2 weeks and generating over $45K in revenue - most impressive, all but one were first-time buyers in her ecosystem who had found her through LinkedIn.
This is the step by step LinkedIn content strategy that Amy plans to continue, and encourages you to borrow and test for yourself.
View the transcript for this episode at: https://otter.ai/u/qqKGX5Xgk1hNYBaL2LaaVRcqZu8?utm_source=copy_url
Thank you to our sponsor!
FOR A LIMITED TIME: Get 60% off your Babbel subscription at https://babbel.com/ellen
Connect with Amy:
Check out Amy's LinkedIn + Newsletter copy HERE: https://docs.google.com/document/d/162Yea9XBh1BXuTj_ZbfUY14wEyixvGf0o4Lu3TlCHvM/edit
https://amyposner.com/
Instagram: @amyrposner
Linked In:https://www.linkedin.com/in/amyposnerbusinessgrowthmentor/
Podcast: https://podcasts.apple.com/us/podcast/business-badassery-podcast/id1534359419
Breakthrough Clients: https://amyposner.com/breakthrough-clients/#bc-opt
Breakthrough Sales Calls: https://amyposner.com/breakthrough-sales-calls/
Complete Breakthrough Freelancer: https://amyposner.com/complete-breakthrough-freelancer/
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
Learn more about your ad choices. Visit megaphone.fm/adchoices -
We’re rounding up our 8 best tips and guest insights on all things hiring, from pre-hiring essentials, to successful delegation, to finding the right people to bring on your team. I’ll introduce each sound bite with the name of the guest and the original episode number, in case you want to go back and listen to the full interview. All referenced episodes will also be linked for you in the show notes below for easy access.
View the transcript for this episode at: https://otter.ai/u/STlBAzdKb67YsLqZdHomcO_m1v0?utm_source=copy_url
Thank you to our sponsor!
Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen
Want to increase your financial competence? Go to https://kickstartaccountinginc.com/gift to get your free gift!
Links to the featured episodes:
EP 93 w/ Say Gabriel: https://link.chtbl.com/8suBwwrB
EP 252 w/ Emily Reagan: https://link.chtbl.com/TAw4NxBb
EP 223 w/ Rachel Harris: https://link.chtbl.com/lU-TYwCw
EP 123 w/ Tyler J. McCall: https://link.chtbl.com/mWPAAkAO
EP 195 w/ Heather Brown: https://link.chtbl.com/38TylNUR
EP 168 w/ Daina Trout: https://link.chtbl.com/xVpIp6ZI
EP 254 w/ Danielle Hayden: https://link.chtbl.com/oAH9rkyw
EP 201 w/ Pauleanna Reid: https://link.chtbl.com/7d_PuYjh
Check out our previous roundup episodes:
Email Marketing Roundup: https://link.chtbl.com/zW5tKLM2
Podcast Roundup: https://link.chtbl.com/CUa_hAXC
Launching Roundup: https://link.chtbl.com/jz5RbIv0
Pitching Roundup: https://link.chtbl.com/sllNCKMT
Lead Generation Roundup: https://link.chtbl.com/dbjNLFH1
Conversion Roundup: https://link.chtbl.com/AYNw_c2w
Customer Feedback Roundup: https://link.chtbl.com/lTKbWBYY
Marketing Roundup: https://link.chtbl.com/AkgrDVmg
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
Learn more about your ad choices. Visit megaphone.fm/adchoices -
The media tends to portray women as over-spenders who are bad with money, causing Kickstart Accounting founder Danielle Hayden to notice that many of her new clients would come in asking “where can I cut back?”
But Danielle, who runs a 7 figure bookkeeping and accounting agency, challenges that narrative by examining where women are actually underspending in their businesses in a way that is prohibitive to reaching their goals.
In this case study, we dissect how Danielle is spending $113,223 on outsourced services for her business this year to drive growth, and why she has no desire to bring these roles in-house.
We’ll itemize every outsourced service, how much return she gets on these investments, and the process she uses to discern which roles should be hired in-house versus outsourced to an expert.
View the transcript for this episode at: https://otter.ai/u/UhFUoVcYoCFZ8XHV8H4YB5V-wMo?utm_source=copy_url
Thank you to our sponsor!
Get 20% off your entire Soursop Nutrition order with code 'CEO'! Uplevel your health and wellness journey at https://soursopnutrition.com
Connect with Danielle:
FREE GIFT: https://kickstartaccountinginc.com/gift/
IG: https://instagram.com/kickstart accounting
LinkedIn: https://www.linkedin.com/in/danielle-hayden-kickstartaccounting/
Podcast: https://kickstartaccountinginc.com/businessbythebooks
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
Learn more about your ad choices. Visit megaphone.fm/adchoices - Mehr anzeigen
