Folgen
-
The news of Omnicom and IPG merging lit up the advertising world last week. The holding companies had a combined revenue of more than $25 billion in 2023, and merging could make the new-faced Omnicom the largest holding company in the world.
Madison and Wall CEO Brian Wieser joins The Current Report to break down the implications, from the increased scale to how AI plays into the deal.
_______
To read the full stories included in this episode:
Omnicom Makes Play to Become Biggest Holdco After Acquiring Interpublic Group For $13.25 Billion: https://bit.ly/3VFbStTHere are the numbers to know in Omnicom’s potential purchase of IPG: https://bit.ly/4g4LB0lWalgreens’ Caroline Liu on how retail data demystifies the customer experience: https://bit.ly/41DTLZn3 trends reshaping retail media in 2024: Search holds its value, while competition heats up: https://bit.ly/3BhMzaB_______
The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH
_______
Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
-
Walmart finalized its $2.3 billion acquisition of VIZIO. And for for Walmart, this deal is clearly about more than selling TVs.
Walmart can match its shopping transaction data with Vizio’s data on who’s watching what to make things like ad targeting much more precise.
And that’s a big deal for the retailer, as almost a third of its operating income in the last quarter, about 2 billion dollars, came through advertising. This sets up Walmart’s business of the future.
Joel Cox, co-founder and EVP of innovation and strategy at media agency Strategus, breaks down this fusing of retail media and streaming on this week's episode of The Current Report. Cox says this deal is bigger than might initially meet the eye because non-endemic advertisers can connect to Walmart and Vizio's data to leverage their strategies.
_______To read the full stories included in this episode:
Walmart Completes Acquisition of VIZIO: https://corporate.walmart.com/news/2024/12/03/walmart-completes-acquisition-of-vizioProgrammatic ad platform market projected to hit $117bn by 2034: https://www.polarismarketresearch.com/industry-analysis/programmatic-advertising-platform-market_______
The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH
_______
Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
-
Fehlende Folgen?
-
The landmark adtech trial of the century has now officially come and gone. Google and the Department of Justice wrapped up their cases with closing arguments last week.
Next up – a decision in the case from the Judge presiding in the case, Judge Leonie Brinkema. Judge Brinkema said she expects to have a decision by the end of the year, but that could get pushed out to the start of next year.
To get a better sense of what the closing arguments were like in person I’m bringing on Jason Kint, who has followed the case closely throughout. Kint is the CEO of Digital Content Next, a trade group for digital content providers.
_______
To read the full stories included in this episode:
Google and the DOJ spar in court on the last day of the ad tech trial: https://www.thecurrent.com/google-doj-court-ad-tech-trial-data-privacyClosing Arguments, November 25: Once, Twice, Three Times a Monopolist: https://www.usvgoogleads.com/trial-updates/closing-arguments-november-25-once-twice-three-times-a-monopolistExclusive: Threads adds 35M new sign-ups this month: https://www.axios.com/2024/11/26/exclusive-threads-adds-35m-new-signups-this-month_______
The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community.
Subscribe: https://bit.ly/45HIaXH
_______
Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
-
The Department of Justice is proposing big remedies in the Google antitrust search case, after a landmark ruling in August found Google held a monopoly over search. These remedies could reshape the future of the internet.
The headline: the Justice Department wants Google to sell its Chrome browser and share data. Plus it’s leaving the door open for Android to be sold as well.
Search advertising accounted for over $49 billion in revenue last quarter in Alphabet’s latest earnings report, 75% of its total ad sales. The DOJ says it aims to level the playing field to correct the search monopoly Google maintains. Google calls the DOJ’s proposal, “unprecedented government overreach.”
Ultimately Judge Amit Mehta will rule on the official remedies, which he’s expected to do next summer.
There is a lot to talk about with this search case and how it ties into the other Google antitrust trial focused on adtech, where closing arguments begin today. Arielle Garcia, director of intelligence at ad watchdog Check My Ads has been following both cases and joins the show to break down her top takeaways and what the future could hold.
_______
To see the full stories included in this episode:
DOJ urges Google to sell Chrome and give advertisers more control: https://www.thecurrent.com/doj-google-chrome-advertisers-dataGoogle’s Chrome Worth Up to $20 Billion If Judge Orders Sale: https://www.bloomberg.com/news/articles/2024-11-18/doj-will-push-google-to-sell-off-chrome-to-break-search-monopolyWhy the US forced sale of Google's Chrome faces legal hurdles: https://www.reuters.com/technology/legal-hurdles-ahead-googles-forced-sale-chrome-2024-11-21/Alphabet shares rise on earnings beats boosted by cloud revenue: https://www.cnbc.com/2024/10/29/alphabet-to-report-q3-earnings-after-the-bell.htmlDOJ’s staggering proposal would hurt consumers and America’s global technological leadership: https://blog.google/outreach-initiatives/public-policy/doj-search-remedies-nov-2024/_______
The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH
_______
Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
-
The holiday season is fast approaching and Americans are ready to spend. Adults in the US plan to spend an average of $2,100 dollars, up 7% from last year, according to Bank of America’s holiday shopping survey. And six figure earners, those who make between $100,000 and $199,000 a year and say they’re gonna spend more, is up 17% from last year.
Here’s a number you might not recognize – small businesses make up 99% of all businesses in the U.S., consistently accounting for around 40% of America’s GDP. How should small businesses be approaching the holiday season marketing wise? Choozle CEO Adam Woods joins The Current Podcast to share how brands and agencies can leverage retail data and omnichannel to power their shopping strategies.
_______To read the full stories included in this episode:
Netflix Says Ad Tier Has Surged to 70M Users, Christmas Day NFL Games Sold Out: https://bit.ly/40Urb5D2024 Consumer Spending and Saving Behaviors:Holiday Shopping Season https://bit.ly/4exzbwtShop Small: Everything You Need to Know About Small Business Saturday: https://bit.ly/3OccwLy_______
The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH
_______
Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
-
Donald Trump was once again elected as the President of the United States last week, becoming the first president since Grover Cleveland in 1892 to win back the presidency after losing a re-election bid.
One tech company is 3 for 3 in successfully predicting who would become the president in the last 3 elections. That company, Resonate, relies on consumer data and intelligence to deliver data-driven insights.
So, what’s the secret to its success? Resonate uses AI modeling to analyze 15,000 data points across 250 million profiles.
Those data points could include anything from what news sources people read to what streaming services they subscribe to or whether they’re in the market for a car.
To dive more into how Resonate made the call, the company’s CEO Bryan Gernert, chief data scientist Daniel Scantlebury and CMO Ericka McCoy joined The Current Report.
_______To read the full stories included in this episode:
Presidential ads mark a divide as both candidates spend big in battleground states: https://bit.ly/3YJZ7z5Election night is Calm's 'Super Bowl,' so it's buying 30 seconds of silence on CNN and ABC: https://bit.ly/3AAzFUIFans declare Calm ad 'winner of the US election': https://bit.ly/4epewuuThe Calm app's election day TV ad blitz by the numbers: Datacenter weekly: https://bit.ly/4ekkqwN_______
Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
-
On the eve of election day in the U.S, the number of news outlets reporting on the races is continuing to dissipate. A recent report from Northwestern University found 127 newspapers across America closed down in 2023, leaving nearly 55 million Americans with limited or no access to local news.
This continues the expanding trend of news deserts we’ve seen over the years, as now more than half of counties in the U.S. have one or zero local news outlets.
Still, the report finds there is some room for optimism. 81 standalone digital local news sites opened in 2023, increasing the total number of those sites to 740.
A persistent challenge for news publishers has been capturing advertisers dollars. Multiple recent studies are hoping to turn that tide, showing it’s safe and valuable to advertise alongside news coverage.
The latest success story comes up north in Canada, where Dentsu found some big time results for the effectiveness of local news.
The holding company's VP of performance and platforms, Fil Lourenco, shared those results with me during our conversation.
_______
To read the full stories included in this episode:
Medill report shows local news deserts expanding: https://bit.ly/48E4LYaMost U.S. counties have little to no local news sources: https://bit.ly/48ygFT4US Sports Streaming 2024. Women’s Sports and Gambling Drive Viewership Gains: https://bit.ly/48zxInP
_______The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH
_______
Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
-
More and more, brands are under pressure to figure out if they should attach to cultural or social issues, or stay out of those issues all together.
Some of that pressure comes from consumers themselves. A recent survey from sustainability consultant BSR and Morning Consult found that U.S. consumers are four times more likely to say companies need to do more to promote social justice.
There are examples of brands successfully leaning into so called 'corporate social responsibility', but also examples that resulted in backlash, like Bud Light’s campaign from last year.
Ben Grossman, CEO of the ad agency Doner, says it all comes down to a brand being in sync with the culture in an authentic way. With many of Doner biggest campaigns being mission driven…he’s got a lot of credibility.
On this week’s episode, Grossman explained why it’s all about a brand connecting with a story and not just a message.
_______
To read the full stories included in this episode:
New Research Reveals Strong Support for Social Justice by US Workers and Consumers, Challenging Business to Take Action: https://www.bsr.org/en/news/research-reveals-strong-support-for-social-justice-us-workers-consumers#:~:text=Washington%2C%20DC—October%201%2C,more%20to%20promote%20social%20justice_______
The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH
_______
Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
-
More non-traditional advertising companies have entered the ad game recently with their own media networks, from Uber to United Airlines leveraging their deep amounts of consumer data.
Now PayPal is the latest entrant, led by the architect of Uber’s ad business Mark Grether.
With over a trillion dollars of digital transactions running through PayPal every year, 400 million active accounts, and 35 million merchants on the platform, Grether believes this 360° view differentiates PayPal from the rest of the retail media network market.
Grether joined The Current Report to talk about why the moment is right for PayPal Ads to launch and lessons he’s bringing over from Uber.
_______
To read the full stories included in this episode:
PayPal enters the ads game, led by an architect of Uber's $1 billion advertising business https://bit.ly/3Nq44rnLive from Advertising Week New York: Google, commerce networks and quality media: https://bit.ly/3A43mguExclusive: 62% of consumers find new brands or products through TV: https://bit.ly/3UgM9axDigital transactions running through PayPal: https://www.linkedin.com/posts/dgrether_paypal-advertising-activity-7201194087289344000-eZ-m/?utm_source=share&utm_medium=member_desktopPayPal and Venmo Unveil Six New Innovations to Revolutionize Commerce: https://about.pypl.com/news-details/2024/PayPal-and-Venmo-Unveil-Six-New-Innovations-to-Revolutionize-Commerce/default.aspx_____________
The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH
-
Upfront deals are now being activated now that the fall season is underway – the traditional moment when TV networks launch their prime shows.
But as we’ve seen in recent years, streaming platforms and companies have become an emerging force in the upfronts market.
One of the main players in the streaming market is Roku, which has seen big growth in revenue recently. The company’s overall revenue was up 14% year over year, according to its latest earnings report.
On this episode of The Current Report, Jay Askinasi, Roku's SVP, Head of Global Media Revenue and Growth, breaks down how how much importance the upfronts have now. Plus he dives into Roku's success airing MLB games, the DirecTV and DISH merger and consolidation in the streaming and traditional TV market.
_______
To read the full stories included in this episode:
Roku–MLB partnership marks a first for live sports on FAST platforms: https://www.thecurrent.com/roku-mlb-live-sports-fast-streamingDirecTV to Acquire Dish in Merger of Satellite TV Rivals: https://variety.com/2024/tv/news/directv-acquires-dish-merger-1236159244/PayPal just opened a new ad business. The exec leading it unpacks the plan to link advertisers with its trove of transaction data.: https://www.businessinsider.com/paypal-is-launching-a-retail-media-ad-network-plan-2024-10_______
The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH
_______
Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
-
The Current is on the ground at Advertising Week in New York, speaking to top-level marketers about the industry's biggest topics, from the future of streaming to retail media networks and potential impending fallout from the Google antitrust adtech trial.
On this episode of The Current Report, UM Worldwide's chief product officer Andy Littlewood breaks down why he thinks AI is advancing past being simply a buzzword, moving into an age of intelligence, how the definition of being a large agency has changed today and what keeps him up at night.
_______
To read the full stories included in this episode:
Where ‘60 Minutes’ and ‘Call Her Daddy’ Fit Into Kamala Harris’s Unorthodox Media Strategy: https://www.wsj.com/politics/elections/where-60-minutes-and-call-her-daddy-fit-in-kamala-harriss-unorthodox-media-strategy-8d8a0cd9What Going on Call Her Daddy Did for Kamala Harris: https://www.theatlantic.com/politics/archive/2024/10/kamala-harris-call-her-daddy-podcast/680181/Harris talks about marijuana and racial identity in 'All the Smoke' interview: https://www.npr.org/2024/09/30/nx-s1-5133963/kamala-harris-marijuana-racial-identity_______
The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH
_______
Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
-
Now that the Google antitrust trial focused around digital advertising has ended, the next move will be the Department of Justice and Google coming back to the courtroom November 25 for closing arguments.
Marketecture's Ari Paparo, who has covered the entire trial, dives into what he thought of Google's defense, what the ruling might be and what the next steps could be for the digital advertising industry.
_______
To read the full stories included in this episode:
‘They were holding us hostage’: Inside the groundbreaking Google ad tech trial: https://www.thecurrent.com/whats-happening-at-the-google-ad-tech-trialBeyond Day 15: What's next for Google? https://monopoly.marketecture.tv/p/beyond-day-15-d0efDay 13: The end is nigh! https://monopoly.marketecture.tv/p/day-13-the-end-is-nighReaders Are Flocking To Political News, Says WaPo – And Advertisers Are Missing Out: https://www.adexchanger.com/publishers/readers-are-flocking-to-political-news-says-wapo-and-advertisers-are-missing-out/_______
The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH
_______
Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
-
Google is in the middle of its defense during the third week of the DOJ's adtech antitrust trial.
On this episode of The Current Report, attorney Tom Blakely shares why he believes the government has a strong case.
_______
To read the full stories included in this episode:
Google’s No Good Very Bad Start to Its Case: https://substack.com/@tomblakely/p-149221869_______
The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH
_______
Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
-
The Fed dropped interest rates last week for the first time in 4 years. So what's it all mean for marketers?
On this episode of The Current Report, we're diving into what verticals could be affected the most with Noble People's Steven Frey.
_____To read the full stories included in this episode:
Annual US consumer inflation fell to 2.5% in August, a 3-year low: https://apnews.com/article/inflation-prices-interest-rates-economy-federal-reserve-bb1f4cfeede550c6c82fd78e2ea537a5 The Fed cut rates for the first time in 4 years. What does that mean for your money?: https://www.cbsnews.com/news/fed-cut-rates-money-impacts/ Google’s ad tech impact on publishers front and center during opening day of DOJ’s antitrust trial: https://digiday.com/media/googles-ad-tech-impact-on-publishers-front-and-center-during-opening-day-of-dojs-antitrust-trial/Your Day One Recap: DOJ vs. Google Goes Deep Into The Ad Tech Weeds: https://www.adexchanger.com/antitrust/your-day-one-recap-doj-vs-google-goes-deep-into-the-ad-tech-weeds/DOJ vs. Google, Day Five Rewind: Prebid Reality Check, Unfair Rev Share And Jedi Blue (Sorta): https://www.adexchanger.com/marketers/doj-vs-google-day-five-rewind-prebid-reality-check-unfair-rev-share-and-jedi-blue-sorta/Google dominates online ads, says antitrust trial witness, but publishers are feeling ‘stuck’: https://www.theverge.com/2024/9/11/24241386/former-news-corp-executive-google-doj-ad-tech-trial_______
The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH
_______
Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
-
The NFL will exclusively stream at least one game a week this season, as Amazon Prime Video, Netflix, Peacock and ESPN are all streaming partners. Live sports rights in the U.S. are estimated at $30 billion in 2024, according to a report with S&P Global, with more of those rights moving to streaming.
On The Current Report, Chris Brooklier speaks with the author of that report, Scott Robson, about why rights have gotten so expensive and why it's changing the TV landscape. -
We’re just a week away from the start of the U.S. government’s antitrust trial against Google, the second one taking place this year. This one alleges that the company is illegally monopolizing the ad tech market.
The trial comes hot on the heels of another DOJ antitrust case, whose verdict in August charged Google with monopolizing the search engine market.In the lead up to this second trial, the Department of Justice has unsealed a number of documents that offer a glimpse into how Google talked about its own products.
Jason Kint, CEO of Digital Content Next, joins The Current Report to preview the case.
The Current is owned and operated by The Trade Desk Inc.
-
Political campaigns have long been challenged with evidence that their ads or messaging is working.
Now, tech from Swayable’s James Slezak is making that measurement possible in real-time. Hear more on this week’s episode of The Current Report.
_______
To read the full stories included in this episode:
Inside political marketers' strategies to get Democrats elected: https://www.thecurrent.com/political-marketers-strategies-democratic-national-conventionSeven swing states set to decide the 2024 US election: https://www.bbc.com/news/articles/c511pyn3xw3oState of the screens: https://crossscreen-7038182.hs-sites.com/state-of-the-screens-379-2024-ad-wars-6-big-questions?ecid=ACsprvvRV-kfGoPKvgnqLy3maQ6UKkVk_Lo6lklMpBE2S6xmO0bAIjf1KjVROzAVYzrPQw6U2TPh&utm_campaign=State%20of%20the%20Screens%20Weekly%20Newsletter&utm_medium=email&_hsenc=p2ANqtz--GNM3XUdIVgcjYzZXX1-Wi1gMk-aw-GkVtoVrFn-k8jPcJLZz4axho9RvAJXQ4GKy5Fcd2ZtkV--p0tOBdKuQqGgPgKw&_hsmi=319429517&utm_content=319429517&utm_source=hs_email_______
The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH
_______
Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
-
Momentum has been high for Democrats since Kamala Harris became the party's nominee a month ago. But how do Democrats keep that going into election day? And what strategies are they using to target swing voters?
Middle Seat's Elizabeth Bennett shares her wisdom in this special episode of The Current Report, from the Democratic National Convention in Chicago.
_______
Inside political marketers' strategies to get Democrats elected: https://www.thecurrent.com/political-marketers-strategies-democratic-national-convention Harris Campaign Reserves $370 Million for Swing-State Fall Ad Blitz: https://www.nytimes.com/2024/08/17/us/politics/kamala-harris-ads.htmlWe dug into the 2024 polling crosstabs. What we found was stunning:https://www.politico.com/news/magazine/2024/08/21/kamala-harris-gains-polls-00175262Exclusive: Harris' election effort raises around $500 million in a month, sources say: https://www.reuters.com/world/us/harris-election-effort-raises-around-500-million-month-sources-say-2024-08-20/U.S. political CTV ad spend projected to grow by 600% this presidential election cycle: https://www.thecurrent.com/us-political-ctv-ad-spend-2024-presidential-election-cycle_______
The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH
_______
Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
-
Exverus Media's managing director Talia Arnold joins The Current Report to break down how much the agency's clients focus on brand safety (in light of GARM shutting down), advertising against the news and why successful brands take a long term approach to strengthen their messaging.
_______
To read the full stories included in this episode:
Media planning should be more like long-term investing, not day trading: https://www.thecurrent.com/talia-arnold-exverus-media-planning-dataIt’s time to retire the marketing funnel: https://www.thecurrent.com/marketing-funnel-exverus-media-director-dataFor Context: Advertising in a recession: https://youtu.be/VU0n5wma-rQ?si=ti1A_A-4wc_KBjHbP&G, L’Oréal, and more increase ad spend as inflation falls: https://www.thecurrent.com/proctor-gamble-loreal-inflation-ad-spend-marketing-recession-sales-federal-reserveWalmart Releases Q2 FY25 Earnings: https://corporate.walmart.com/news/2024/08/15/walmart-releases-q2-fy25-earnings_______
The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH
_______
Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
-
After a judge ruled against Google in a landmark antitrust case around search, calling Google "a monopolist," we are covering the fallout. Part of that is how news publishers could be affected, which is why we're talking with Josh Brandau, CEO of AI company Nota. Nota provides AI tools to news publishers so they can be more efficient.
Brandau has deep experience across the advertising field — from being the CMO and CRO of the LA Times, to stops at ad agencies Pereira O’Dell & Essence Media Com, which partner with Google as part of Group M.
He goes into the challenges how this search ruling could open up competition and lead to more ad dollars for publishers, the challenges he faced while at the LA Times and the struggles the news industry has with adapting to technology.
_______
To read the full stories included in this episode:
Google loses antitrust suit, as federal judge rules it monopolized search: https://www.thecurrent.com/google-antitrust-federal-judge-monopoly-search-advertising
3 details advertisers need to know about the Google search ruling: https://www.thecurrent.com/advertisers-google-search-ruling
I’m optimistic about the future of news and here’s why: https://www.thecurrent.com/opinion-news-ai-josh-brandau-co-founder-ceo-nota
How the Google Antitrust Ruling May Influence Tech Competition: https://www.nytimes.com/2024/08/06/technology/google-microsoft-antitrust-cases.html
_______
The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH
_______
Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
- Mehr anzeigen
