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Summary
In this episode of the e-commerce content creation podcast, host Daniel Jester speaks with Paul Massingill, senior manager of studio operations at David Yurman. They discuss the critical role of studio operations in e-commerce, emphasizing the importance of flexibility, organization, and effective communication within creative teams. The conversation explores how to balance production demands with quality output, the complexities of studio operations, and the necessity of having complete information for successful shoots. They also touch on the significance of time management and the unique environment of a photo studio, which fosters collaboration and creativity.
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Summary
In this episode, Daniel interviews Alex Davidovich from Squareshot, discussing the evolution of content creation in eCommerce, they explore the shift from in-house studios to somethign more like agency models, the importance of productizing services, and the implementation of value-based pricing to enhance client relationships. Alex shares insights on how Squareshot has adapted its offerings to meet client needs, including daily rates and flexible solutions, while also addressing the challenges of managing client expectations and the future of creative talent in a managed marketplace.
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Summary
In this episode of the E-commerce Content Creation Podcast, Daniel Jester shares his takeaways from the Henry Stewart event in Los Angeles, discussing key sessions on building creative communities, future-proofing studios, and the crucial role of sample operations. He highlights the need for better communication between creative teams and leadership, and the importance of allowing time for creative testing. Daniel also touches on industry shifts, such as the increasing use of commercial studios and the potential of emerging technologies like AI and 3D rendering. Throughout, he offers insights on how creative teams can adapt to ongoing changes and prepares listeners for upcoming episodes.
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Summary
Welcome back to another episode of The E-commerce Content Creation podcast. Our guest today is a special treat, Hanna Sofia, a Canada based multidisciplinary artist joins Daniel to talk about problem solving when you have that vision, but you need to solve some technical problems to get there. Listen, it’s a bit of a stretch, but we are creative, humans are creative, and the theme for this podcast since we came back from the summer break has been all about learning to make space for, and respect the creative process. Sometimes that process, necessarily must include some trial and error, just to learn what the challenges and roadblocks are.
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Summary
In this episode of the E-commerce Content Creation Podcast, host Daniel Jester speaks with Joe Lamb, former Director of Technology and Platforms for Nike, about the intricacies of content production in e-commerce. They discuss the importance of building a robust content production system, future-proofing studios against disasters, and the significance of team wellness and safety. The conversation also delves into business continuity planning, evaluating technology for resilience, streamlining onboarding processes, and balancing documentation with agility. The episode emphasizes the need for data-driven decisions and building strong internal relationships to ensure success in creative operations.
takeaways
Future-proofing involves considering people, places, and technology.Natural disasters can disrupt studio operations; planning is essential.Team wellness and safety should be prioritized during crises.Business continuity planning is crucial for creative operations.Evaluate technology for both efficiency and risk management.Onboarding processes should be streamlined for new team members.Documentation is vital but should not hinder agility.Data plays a key role in measuring creative success.Building internal relationships is essential for operational success.Advocating for creative teams is necessary for resource allocation. -
Takeaways
Photography can be a form of escapism and creating a world different from reality.Post-production and retouching are important aspects of photography, and each photographer has their own process and style.File management and communication with clients are crucial for a successful photography business. It is crucial to back up and protect digital files to ensure their safety and accessibility.Using a combination of hard drives and online platforms like Google Drive and Dropbox can provide redundancy and easy access to files.Clear communication with clients is essential for a successful working relationship and project outcome.Setting expectations upfront, including pricing and retouching services, helps avoid misunderstandings and ensures fair compensation.Photographing women can be a transformative experience, allowing for deep connections and the discovery of their true essence.Monica is planning an in-person photography workshop in Los Angeles, focusing on pre-production, photo shoots, and post-production.Credits
This podcast was produced by verybusy.io and co-produced by Daniel Jester
Visit VeryBusy.io/fdf to learn how they can help you streamline your review process and post production communication
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Summary
Jordan Petsy, a former photography manager at Kendra Scott, shares her career journey and recent move to New York. She discusses the challenges of managing product photography for a large assortment of jewelry and the lack of technology and systems in place at the time. Jordan also talks about her current focus on working with smaller, mission-driven, sustainable brands and her social media efforts to showcase these brands and her photography skills. She emphasizes the importance of ethical production practices and fair wages in the fashion industry. In this conversation, Jordan Petsy and Daniel discuss the importance of customer experience and creativity in the fashion industry. They highlight the value of having relevant experience and building trust with clients. They also touch on the challenges of pricing and the role of AI in the creative process. Jordan shares her experience in creative production and her passion for building long-term relationships with brands. They emphasize the importance of vulnerability and connection in the creative industry.
takeaways
Managing product photography for a large assortment of jewelry can be challenging, especially without the right technology and systems in place.Jordan Petsy has moved to New York to work with smaller, mission-driven, sustainable brands in the fashion industry.She uses her social media platform to showcase these brands and her photography skills, while also educating her audience about ethical production practices and fair wages.The mid-tier, direct-to-consumer brands are driving innovation in technology and imaging in the fashion industry. Customer experience is crucial in the fashion industry and can be a key differentiator for brands.Having relevant experience and building trust with clients can open doors to new opportunities.Pricing can be a challenge in the creative industry, and it's important to find a balance that is fair for both parties.AI tools, such as ChatGPT, can be valuable for ideation, visual ideation, and post-production tasks.Building long-term relationships with brands and being part of their growth can be fulfilling for creative professionals.Vulnerability and connection are essential in the creative industry, and sharing personal experiences can help build trust and authenticity. -
Takeaways
Miscommunication and lack of understanding about photography processes are common challenges within brands.The shift towards agencies and commercial studios can provide more support and creative freedom for photographers.Technology has made photography more accessible, but expertise and specialization are still important.Advocacy and connections play a crucial role in the success of photographers.Integrating high-quality brand imagery is crucial for effective marketing.Finding inspiration and staying connected to creativity is essential for photographers and creatives. -
TakeawaysThe creative job market is experiencing both busy and slow periods, with some creative teams being dismantled due to layoffs.There is a need to change the way we think about and value creative teams in the industry.Daniel Jester plans to offer a podcast playbook ebook and consulting services for those interested in starting a podcast.He has been working with studios to improve their processes and efficiency, focusing on areas such as workflow mapping and technology implementation.Daniel's upcoming podcast mini-series, The Flash Drive Files, will explore the relationship between photography and retouching teams and how it has evolved over the years.The Flash Drive Files is sponsored by Very Busy.io, a review and approval technology platform.Daniel invites listeners to meet him at Henry Stewart and teases the first episode of The Flash Drive Files.
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Takeaways
The relationship between photographers and retouchers is crucial for creating cohesive brand imagery.Clear communication and transparency are key in the creative process.Having a trusted retouching team can help navigate tight timelines and limited budgets.Collaboration and mutual respect are essential for producing high-quality photography. The modern digital studio allows for fast and high-quality work, but it can also be demanding and exploitative.E-commerce retouching is a valuable skillset that requires efficiency and attention to detail.Advancements in technology, such as Zoom and Frame.io, have facilitated remote work and improved communication in the industry.Building strong relationships and collaborating effectively are essential for success in the industry.The COVID-19 pandemic has accelerated the adoption of remote work and highlighted the importance of adaptability and resilience.Chapters
00:00 Introduction and Background06:07 How the Team Came Together
12:55 Involving Retouchers in the Creative Process
16:04 Ideal Circumstances for Working Together
23:12 The Modern Digital Studio: Speed and Quality
25:03 Advancements in Technology for Remote Work
29:41 The Impact of COVID-19 on the Industry
Credits
This podcast was produced by verybusy.io and co-produced by Daniel Jester
Visit VeryBusy.io/fdf to learn how they can help you streamline your review process and post production communication
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Takeaways
Flash sale sites like Haute Look played a significant role in shaping the modern e-commerce creative production industry.The early days of e-commerce product photography involved high-volume shooting and the need for a balance between speed and quality.Consistency in imagery, including background color and lighting, became a crucial aspect of e-commerce photography.Retouchers played a vital role in identifying equipment issues and collaborating with stylists to ensure accurate and high-quality images. E-commerce photography presents unique challenges, such as time constraints and the need for efficiency.The demanding nature of e-commerce photography has led to the recognition of the importance of creativity in the industry.The evolution of technology has greatly impacted the way e-commerce photography is conducted, allowing for more efficient workflows and collaboration.Training programs for retouchers should focus on establishing standards and autonomy, while utilizing technology to aid in the training process.Chapters
00:00 Introduction and Background
01:17 Early Days at Haute Look
03:22 Challenges of E-commerce Product Photography
05:27 Impact of Flash Sale Sites on E-commerce Creative Production
09:47 Transition to In-house Studios
12:50 Digital Workflows and File Management
18:19 Retouching Challenges and Standards
21:49 Importance of Consistency in E-commerce Imagery
25:05 Color Accuracy and QA Process
29:15 Role of Retouchers in Identifying Equipment Issues
31:34 Collaboration between Retouchers and Stylists
32:40 The Challenges of E-commerce Photography
36:21 The Impact of E-commerce Photography on Creativity
39:48 The Evolution of E-commerce Photography
45:40 The Importance of Communication in E-commerce Retouching
48:30 Training Retouchers and Autonomy
53:53 The Role of Technology in E-commerce Photography
59:02 Building a Training Program for Retouchers
01:04:46 The Future of E-commerce Photography
Credits
This podcast was produced by verybusy.io and co-produced by Daniel Jester
Visit VeryBusy.io/fdf to learn how they can help you streamline your review process and post production communication
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Takeaways
The creative job market is experiencing both busy and slow periods, with some creative teams being dismantled due to layoffs.There is a need to change the way we think about and value creative teams in the industry.Daniel Jester plans to offer a podcast playbook ebook and consulting services for those interested in starting a podcast.He has been working with studios to improve their processes and efficiency, focusing on areas such as workflow mapping and technology implementation.Daniel's upcoming podcast mini-series, The Flash Drive Files, will explore the relationship between photography and retouching teams and how it has evolved over the years.The Flash Drive Files is sponsored by Very Busy.io, a review and approval technology platform.Daniel invites listeners to meet him at Henry Stewart and teases the first episode of The Flash Drive Files. -
Takeaways
Visual storytelling through photography is crucial for brands to effectively communicate their message.
High-quality photography can help brands stand out in a crowded market.
Having a clear brand identity and brand guidelines is essential for successful photography.
Understanding the target demographic and their preferences is key in creating impactful visuals.
Establishing long-term goals with the brand helps ensure that the photography aligns with their vision. -
Takeaways
Fair compensation and licensing are crucial for photographers in the e-commerce industry.Freelance photographers working in e-commerce studios often face challenges with usage and licensing.The conversation around fair compensation and licensing in the creative industry needs to continue.Creative Supper Club is a networking event that brings together creatives in the advertising industry.The supper club concept provides an opportunity for creatives to connect, build relationships, and potentially collaborate or hire each other.Sponsorship and donations can help support the supper club and create a unique experience for attendees.Chapters
00:00 - Introduction and Recording in Person
09:21 - The Evolution of the Creative Industry and the Need for Conversation
31:18 - Supporting the Supper Club through Sponsorship and Donations
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Summary
In this episode of the E-commerce Content Creation Podcast, host Daniel Jester brings a personal touch by inviting three of his students and teaching assistants from his product photography class at Art Center College of Design. The episode offers a rare glimpse into the educational journey and aspirations of budding photographers within the commercial and creative fields. Alejandra, Sion, and Timothy share their experiences, backgrounds, and what drives their passion for photography. From Sion's transition from street to product photography, Alejandra's use of photography as a healing tool, to Timothy's exploration of film, each story adds a unique perspective on the evolving landscape of image creation.Key Takeaways
*Diverse Backgrounds Lead to Unique Perspectives: Students from different terms and specializations bring varied insights into the photography and creative process.
*Education Plays a Crucial Role: The structured learning and exposure to real-world photography techniques at Art Center highlight the importance of education in shaping creative professionals.
*Passion Drives Learning and Growth: Each student's journey underscores the significant role passion plays in pursuing and excelling in photography, whether it's through overcoming personal challenges or exploring new genres.
*The Importance of Practical Experience: Hands-on experience, whether through class projects or real-world applications, is invaluable for understanding and mastering photography techniques.
*Networking and Exposure are Key: Daniel's mentorship and the discussion around getting into the industry emphasize the importance of networking, building relationships, and continuously seeking opportunities to learn and grow.Credits
Hosted by: Daniel Jester - danieltjester.com -
Summary
In this episode, Daniel discusses the upcoming Henry Stewart Photo Studio Operations event and highlights the theme of change in the event agenda. He explores the potential impact of AI and 3D in creative content production, emphasizing the power of 3D to transform the industry. Daniel reviews several sessions from the event, including discussions on shifting perspectives, embracing a talent-first mindset, and the boundary between creativity and production. He also discusses the sustainability benefits of 3D in product photography and the future of 3D models in product design and production. The episode concludes with a call for future guests on the podcast.Key Takeaways
The Henry Stewart Photo Studio Operations event focuses on the theme of change in the industry, highlighting the need to adapt and evolve in response to technological advancements.AI and 3D have the potential to revolutionize creative content production, offering new possibilities for efficiency, creativity, and sustainability.Sessions at the event explore topics such as shifting perspectives, embracing a talent-first mindset, and the balance between creativity and production in commercial photography.The use of 3D models in product design and production can lead to more sustainable practices and enhanced customer experiences.Credits
Hosted by: Daniel Jester - danieltjester.com -
Summary
In this episode, Daniel Jester and Dan Urbano discuss their experiences teaching photography classes and the challenges they faced. They reflect on the importance of understanding the needs and knowledge levels of their students and adjusting their teaching accordingly. They also discuss the focus of their classes, including the importance of shooting product photography on white backgrounds and the role of software like Capture One. The conversation leads to a deeper exploration of personal artistic expression and the changing perception of creativity in today's society. The episode concludes with a reminder of the crucial role that imagery plays in e-commerce.Takeaways
Understanding the needs and knowledge levels of students is crucial for effective teaching.Teaching product photography should focus on shooting on white backgrounds and understanding software like Capture One.Personal artistic expression should be valued and nurtured, even within a commercial photography career.Creativity is increasingly seen as an asset in various fields, driving a new artistic Renaissance.Investing in creative teams and imagery is essential for successful e-commerce.Chapters
00:00 Introduction and Teaching Experiences
03:12 Teaching Challenges and Lessons Learned
14:24 Defining the Focus of the Photography Class
23:11 Reflection on Personal Career and Artistic Expression
30:52 Creativity and Artistic Renaissance
38:52 Closing Thoughts on Creativity and E-commerce
Credits
Produced and Hosted by: Daniel Jester - www.danieltjester.com
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