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E714: Alex Moss, Principal SEO at Yoast, joins the show!
We cover everything from AI agents, LLMs, and Google's monopoly risk, to whether link building is dying, and what LLMs.txt really means for content visibility.
We also discuss:
- How ChatGPT and AI assistants are reshaping user behavior
- How SEO reporting, keyword strategy & top-of-funnel content are evolving
- Why bottom-of-funnel and brand-driven content are becoming king
- What Google might look like in the next few years
- Scaled content, hallucinations, and how to actually use AI in SEO workflows
- Black hat SEO trends
- The hype vs. reality of AI agents (and why most don’t save time)
- Optimizing for voice search, Google’s AI Overviews, and the rise of user-generated content
- Practical SEO advice for SMBs & legacy SEO myths that don’t work anymoreWhether you're a seasoned SEO or just trying to keep up with all the changes, this episode is packed with insight, skepticism, and real-world experience.
About Alex Moss:
Alex Moss is Principal SEO at Yoast as well as Co-Founder of FireCask. He has over 20 years experience in every aspect of the SEO industry from in-house, freelancer, agency employee and agency owner. With a background in technical SEO, Alex has been working in Search since its infancy. Alex also has years of knowledge of WordPress, creating and optimizing sites since 2010. Over the years Alex has built everything from popular plugins to custom-made themes and frameworks, as well as being involved in complex WordPress and SEO projects globally.⭐️ Alex Moss on LinkedIn: https://www.linkedin.com/in/alexmoss1/
⭐️ Alex Moss on 𝕏: https://x.com/alexmoss
⭐️ Alex Moss home: https://alex-moss.co.uk/
⭐️ Yoast: https://yoast.com/💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction to WordPress and Yoast SEO
01:05 The Impact of ChatGPT on SEO
03:16 Google's Monopoly and the Rise of AI Assistants
06:25 Future of SEO and Content Marketing
08:36 Challenges and Opportunities with AI in SEO
20:08 Automation in SEO: Tools and Techniques
34:16 Best Practices for SEO
42:58 Discussing LLMs and Their Impact
43:41 Exploring the Adoption and Skepticism of LLMs
45:26 Understanding LLMs.txt and Its Implementation
49:43 SEO Mistakes and the Future of Link Building
53:48 Voice Search and AI in SEO
01:01:21 Black Hat SEO Tactics and AI Content
01:06:41 The Role of AI in Content Creation
01:14:13 Humanoid Robots and the Future of AI
01:15:52 Final ThoughtsThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#searchengineoptimization #generativeengineoptimization #seotips #digitalmarketing
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E713: Think your homepage should rank for all your top keywords? Think again. In this episode, I break down one of the biggest mistakes I still see SEOs making in 2025 - using the homepage as a catch-all SEO landing page.
You'll learn:
- Why targeting keywords with your homepage doesn't work anymore
- The real purpose of a homepage in modern SEO
- How exact match domains (EMDs) actually hurt your rankings (revealed in the Google API Leak)
- What to put on your homepage to build authority, trust, and links
- The right way to structure your site to rank for competitive keywordsIf you're still stacking H2s and keyword-stuffed paragraphs on your homepage, this episode will be a wake-up call. Old SEO is dead - here's what to do instead.
⭐️ Mashable on Exact Match Domains in the Google API Leak - https://mashable.com/article/google-search-content-api-warehouse-seo-leak
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction
00:19 The Purpose of a Homepage
01:12 Common Mistakes with Homepage SEO
01:57 Why Old SEO Tactics Fail Today
03:10 The Issue with Exact Match Domains
04:51 Best Practices for Homepage SEO
05:44 Further ResourcesThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#searchengineoptimization #seotips #seo101 #digitalmarketing
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E712: The wildest, weirdest, and most persistent SEO myths floating around the internet - from adding emojis to your meta descriptions to bolding rhyming keywords for “semantic musicality.”
We’re breaking down what actually matters in SEO in 2025 - backlinks, content quality, site speed, AI-generated content, and more.
Whether you’re an SEO veteran or just trying to figure out if Google really cares about your sitemap, this episode’s for you.
Featuring:
- The myth that just won’t die: “SEO is dead”
- Do backlinks still matter?
- Why content isn’t automatically “king”
- Real talk about page speed, AI content, and Google’s evolving signals
- Community-favorite myths from Reddit’s SEO threads⭐️ Source: https://www.reddit.com/r/SEO/comments/1l5gpyd/tell_me_your_best_seo_myths/
⭐️ LLMs.txt - What It Is and Do You Need One? - https://www.youtube.com/watch?v=XOo6YC6n2hE
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Hilarious SEO Tips from the Internet
01:07 Emojis in Meta Descriptions
01:39 Keywords in HTML Class Tags
02:21 The Truth About Backlinks
03:57 Common Misconceptions in SEO Practices
07:19 Page Speed and Rankings
08:04 Bolding Keywords and Semantic Musicality
08:29 Top 12 SEO Myths by WebLinkr
09:28 Final ThoughtsThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#searchengineoptimization #seomyths #seohacks
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E711: Thousands of SEOs are reporting a massive drop in indexed pages - starting around May 20th. Is it a glitch? An algorithm update? Or something bigger?
I share my bold theory on why Google is de-indexing so many pages - and why platforms like TikTok, Reddit, YouTube, Instagram, and LinkedIn are now dominating search results.
Here’s what I cover:
- The data behind Google's index purge
- Why user-generated content (UGC) is being prioritized
- The rise of short-form video in search rankings
- What this shift means for your SEO strategy
- How to optimize content for visibility in 2025 and beyondPlus, I’ll walk you through how to quickly repurpose your ideas into video content that ranks - and the tools I use to automate it all.
If your pages are disappearing from search, this episode will give you clarity, strategy, and solutions.
⭐️ The biggest mistake digital marketers will make this year - https://edwardsturm.com/articles/the-biggest-mistake-digital-marketers-will-make-this-year/
⭐️ State of Search Q1 2025: Behaviors, Trends, and Clicks Across the US & Europe https://datos.live/report/state-of-search-q1-2025/
⭐️ Drop In Google Indexing Less Since Late May 2025? - https://www.seroundtable.com/google-indexing-less-may-39538.html
⭐️ Reminder: Google has been removing indexed pages. Check and resubmit. - https://www.reddit.com/r/SEO/comments/1l3i896/reminder_google_has_been_removing_indexed_pages/
⭐️ Google On Unrelated Content As A Search Ranking Issue - https://www.seroundtable.com/unrelated-content-google-seo-39574.html
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction: De-Indexing Issue
00:53 Popular Theories on De-Indexing
02:03 User-Generated Content Hypothesis
03:33 Impact of Short-Form Video
06:21 SEO Strategies for Video Content
09:17 Final ThoughtsThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#searchengineoptimization #seotips #seohacks #digitalmarketing
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E710: How do you grow an SEO agency from $0 to 8 figures? James Reynolds, founder of SEO Sherpa, shares just this - exactly how he built his agency from the ground up.
We cover:
- How James scaled SEO Sherpa from a solo consulting business to an 8-figure agency with a 65-person team
- The strategy behind his 21 SEO Experiments article
- How to build a scalable agency without getting stuck in client work
- How to get your first clients with no money and no network
- Using AI to improve agency operations and client retention
- How to structure your first deals and avoid common mistakes that cause client churn
- The growing importance of video and modern link-building for SEOIf you run an agency, work as a freelancer, or do SEO for clients, this conversation will give you practical ideas you can use.
⭐️ James Reynolds on LinkedIn - https://www.linkedin.com/in/jameshreynolds/
⭐️ 21 SEO Experiments That Will Change The Way You Think About SEO (Forever) - https://seosherpa.com/seo-experiments/
⭐️ SEO Sherpa - Home - https://seosherpa.com/
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction and Background
01:10 The Impact of SEO Experiments
03:57 Creating Linkable Assets
11:11 Starting an SEO Agency from Scratch
19:53 Building Client Relationships and Networking
26:20 Mentorship and Scaling Your Business
33:34 Perception in Public Speaking
34:23 Leveraging Speaking Engagements for Marketing
35:31 Business Landscape in Dubai Circa 2010
38:40 Challenges and Strategies in Client Management
44:42 Starting an SEO Business from Scratch
49:25 The Role of AI in Modern Agencies
55:01 Effective Client Acquisition Channels
57:47 The Impact of Short-Form Video Content
01:04:32 Advice for Aspiring SEO Professionals
01:07:46 Growing Your Presence on LinkedIn
01:09:32 Conclusion and Final ThoughtsThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#searchengineoptimization #consultingtips #agencytips #digitalmarketing
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E709: Google is de-indexing millions of pages - and SEOs around the world are scrambling to figure out why.
I explain what’s happening with the recent changes to Google’s indexing, which appear to have started in late May 2025.
Topics covered:
- Why pages are being removed from Google’s index
- How Google’s approach to topical authority may be changing
- Whether this is connected to an upcoming Core Update
- What you can do if your pages were de-indexedI’ll also share what other SEOs are seeing and how some are recovering lost pages.
⭐️ Paul P on 𝕏 - https://x.com/pavlos1944/status/1932354931392135449
⭐️ Drop In Google Indexing Less Since Late May 2025? - https://www.seroundtable.com/google-indexing-less-may-39538.html
⭐️ Reminder: Google has been removing indexed pages. Check and resubmit. - https://www.reddit.com/r/SEO/comments/1l3i896/reminder_google_has_been_removing_indexed_pages/
⭐️ 127 pages crawled not indexed and loss of position - https://www.reddit.com/r/SEO/comments/1l5t5bk/127_pages_crawled_not_indexed_and_loss_of_position/
⭐️ Link Echoes SEO Experiment - https://seosherpa.com/seo-experiments/
⭐️ Google On Unrelated Content As A Search Ranking Issue - https://www.seroundtable.com/unrelated-content-google-seo-39574.html
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Google's Massive De-Indexing: An Overview
00:11 Reports and Examples of De-Indexing
01:31 Theories Behind Google's De-Indexing
02:19 How to Check and Fix De-Indexed Pages
03:28 Community Insights and Reactions
09:03 Understanding Topical Authority and Link Echoes
13:45 Final Thoughts and RecommendationsThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#searchengineoptimization #seotips #seohacks #digitalmarketingnews
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E708: LLMs.txt files are going viral in the SEO world.
This is a new file type aimed at helping AI tools understand your site better.
But is it worth adding?
I explain exactly what LLMs.txt is, how it works, and how it fits into the evolving SEO + AI landscape.
I also checked some of the biggest SEO and tech sites to see how they’re approaching it - and the results will surprise you.
Topics covered:
- What LLMs.txt actually does
- How AI tools (like ChatGPT, Gemini, Claude, and Perplexity) use it
- How LLMs.txt differs from robots.txt
- How to think about adopting new SEO trends vs proven practices
- Practical recommendations for your site today⭐️ Future proof your site for LLMs - LLMs.txt - https://yoast.com/features/llms-txt/
⭐️ LLMS.txt isn’t robots.txt: It’s a treasure map for AI - https://searchengineland.com/llms-txt-isnt-robots-txt-its-a-treasure-map-for-ai-456586
⭐️ How Generative Engine Optimization (GEO) Rewrites the Rules of Search - https://a16z.com/geo-over-seo/
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction to LLMs.txt
00:27 What Are LLMs.txt Files?
00:55 How AI Tools Use LLMs.txt
02:40 Benefits of LLMs.txt
04:05 Current Adoption of LLMs.txt
06:38 Do You Need an LLMs.txt File?
08:50 Final ThoughtsThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#llmstxt #generativeengineoptimization #searchengineoptimization #digitalmarketing
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E707: The top 3 reasons brands are not ranking on Google - explaining the most common SEO mistakes.
Lots of people attribute mistake #3 to mistake #1, it’s not. There’s a top mistake and it’s not what SEOs and marketers think.
And remember - don’t trust an SEO who blanket diagnoses your issue without going deep into your site, its pages, its marketing, and its links. You wouldn’t trust a doctor who tells you to do a dramatic lifestyle change or surgery based off a cursory inspection - and so you shouldn’t trust a cursory SEO either.
This is SEO that works - that gets results - and mistakes to avoid.
⭐️ Search Engine Deoptimization - https://edwardsturm.com/articles/search-engine-deoptimization/
⭐️ How to Build Backlinks for a New Website (2025 Edition) - https://www.youtube.com/watch?v=w4-qtK2VK0s
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction to Common SEO Issues
01:34 The Importance of Proper Keyword Targeting
04:00 Building Topical Authority for Better Rankings
06:16 Enhancing Page-Specific Authority
08:10 Conclusion and Further Learning
08:46 Personal Anecdote and Podcast JourneyThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#seotips #searchengineoptimization #marketingstrategy #digitalmarketing
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E706: The State of Search 2025 report from Datos and SparkToro just came out. I walk through four of the most eye-opening graphs, sharing what they reveal about how search and content are evolving.
Topics covered:
- The top 10 most-clicked sites in Google Search and what this means for your strategy
- How user-generated content - especially video - is shaping search results
- Why most marketers ignore the most profitable keywords - and why that’s a mistake
- The real numbers behind AI tools vs. traditional search engines⭐️ State of Search Q1 2025: Behaviors, Trends, and Clicks Across the US & Europe - https://datos.live/report/state-of-search-q1-2025/
⭐️ SparkToro: https://sparktoro.com/
⭐️ Rand Fishkin on SEO, AI Overviews, and the Future of Content Marketing - Ep 674 - https://www.youtube.com/watch?v=5JQvdLYvGZI
⭐️ The biggest mistake digital marketers will make this year - https://edwardsturm.com/articles/the-biggest-mistake-digital-marketers-will-make-this-year/
⭐️ Reuse video automation - https://reusevideo.com
⭐️ How Generative Engine Optimization (GEO) Rewrites the Rules of Search - https://a16z.com/geo-over-seo/
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction and Overview
00:40 Top Domains Visited from US Desktop Search Engines
02:51 SEO Tips for Video Creators
04:40 US Desktop Search Intent in Q1 2025
09:13 The Rise of AI Tools in Search
14:18 Final ThoughtsThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#digitalmarketing #searchengineoptimization #marketingstrategy #marketingnews
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E705: I explain how to choose the right domain name for SEO and what mistakes to avoid.
Topics covered:
- Which domains can harm your SEO
- How to select a name that allows your brand to grow
- Whether exact match domains (EMDs) are helpful
- TLDs to use and avoid
- Why starting with the wrong domain can create long-term problemsIf you’re launching a new site or considering a domain change, this episode will help you make the right decision.
⭐️ Ep 703 - Crushing SEO as a Small Business with AI & Content Marketing - David Kelly - https://www.youtube.com/watch?v=3cbJIusRQa4
⭐️ Ep 574 - Exact Match Domains (EMDs) May Not Be What People Think
- https://www.youtube.com/watch?v=iCepQi8TsdQ💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Importance of Choosing the Right Domain Name
01:31 Common Mistakes to Avoid When Choosing a Domain
04:41 What to Look for in a Domain Name
06:49 The Debate on Exact Match Domains (EMDs)
12:43 Final TipsThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#digitalmarketing #searchengineoptimization #seotips #marketingstrategy
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E704: Clicks are going down while impressions rise. Google’s AI Overviews are changing how users interact with search results.
I explain what’s happening with “The Great SEO Decoupling,” why many websites are seeing less traffic even when they rank well, and how you can adjust your strategy.
Topics covered:
- Why clicks no longer follow impressions
- How AI Overviews impact search behavior
- Why top-of-funnel, informational content is becoming less effective
- How to focus on bottom-of-funnel, transactional keywords
- Practical examples of SEO pages that continue to perform well⭐️ Rachamim Kennard observation - https://www.linkedin.com/feed/update/urn:li:activity:7336377501679521792/
⭐️ The Great Decoupling Of Google Search - Clicks vs Impressions - https://www.seroundtable.com/google-search-great-decoupling-39524.html
⭐️ AI Overviews Reduce Clicks by 34.5% - https://ahrefs.com/blog/ai-overviews-reduce-clicks/
⭐️ Semrush AI Overviews Study: What 2025 SEO Data Tells Us About Google’s Search Shift - https://www.semrush.com/blog/semrush-ai-overviews-study/
⭐️ Ep 621 - Google’s March Update Broken Down by Founder of Search Engine Roundtable - Barry Schwartz - https://www.youtube.com/watch?v=RIJaCimVeDE
⭐️ Ep 703 - Crushing SEO as a Small Business with AI & Content Marketing - David Kelly - https://www.youtube.com/watch?v=3cbJIusRQa4
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:0 The Great Decoupling in SEO
00:49 Impact of AI Overviews on SEO
01:52 Insights from Industry Experts and Studies
03:30 Strategies to Avoid the Great Decoupling
05:19 Transactional Keywords
08:16 Creating Effective SEO Pages
11:13 Using Blogs for Topical Authority
12:28 Final ThoughtsThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#aioverviews #searchengineoptimization #digitalmarketing #marketingstrategy
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E703: How Hawaiian South Shore, a 30-year-old local surf shop in Honolulu, has built an SEO strategy that helps them rank at the top of Google for hundreds of valuable purchase-intent keywords.
David Kelly, the founder of Hawaiian South Shore, joins the show and shares how his team uses AI and content marketing to drive consistent search traffic and sales without relying on paid advertising.
Topics covered in this episode include:
- How to structure product and collection pages for SEO
- Using AI tools like ChatGPT and Claude to create effective content
- Simple newsletter tactics that build customer loyalty
- Scaling SEO and content production with a small team
- Common mistakes and lessons learned from 30 years in business
- How traditional marketing methods still have a place todayThis is a practical conversation for small business owners, marketers, and anyone looking to improve their SEO and content marketing efforts.
Thank you again to David Kelly!
⭐️ Hawaiian South Shore - https://www.hawaiiansouthshore.com/
⭐️ Hawaiian South Shore on Instagram - https://www.instagram.com/hwnsouthshore/
⭐️ Hawaiian South Shore on YouTube - https://www.youtube.com/user/hawaiiansouthshore💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 David Kelly's Success
02:24 SEO Epiphanies and Lessons
03:42 Content Creation and AI Tools
10:30 Human Review and AI Content
17:39 Marketing Tactics and Customer Engagement
32:50 YouTube and Blog Integration
34:38 Monthly Newsletter Insights
34:58 The Pitfalls of Blog SEO
35:26 Effective Blog Content Strategies
36:58 Team Dynamics and SEO Efforts
37:24 Optimizing Blog Posts
38:30 Scaling Up and Using AI
41:53 Image Optimization Techniques
42:34 Controlling Your Online Narrative
46:46 Marketing Failures and Tweaks
47:59 One-Word Subject Lines Hack
51:38 Building Personal Connections in Business
55:33 YouTube and Video Content Strategies
59:49 Final Advice for New EntrepreneursThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#LocalSeo #AICopywriting #SearchEngineOptimization #DigitalMarketing
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E702: In this episode, I share how SEO can be used to make negative news harder to find. Using parasite SEO and strategic social media publishing, individuals and companies can control what appears at the top of Google.
I explain how this works, why it matters, and what it reveals about the current state of search and online reputation.
Topics covered include:
- How targeted content can suppress search visibility of legal issues
- The role of user-generated platforms in search rankings
- How video and social posts often outrank traditional websites
- The fine line between smart strategy and manipulation⭐️ The source content from Cyrus Shepard - https://zyppy.com/list/ftx-sues-neil-patel/
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction to SEO Reputation Management
00:30 Neil’s Controversial Lawsuit
01:21 Details of the FTX Lawsuit
05:19 Neil's Response
07:56 Understanding Parasite SEO
12:07 Using Social Media for SEO
13:36 Final ThoughtsThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#reputationmanagement #parasiteseo #publicrelations #searchengineoptimization
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E701: Google is penalizing sites for mass AI-generated content. In this follow-up to episode 699, I answer listener questions about Google's scaled content policy, manual penalties, and how to stay safe if you're using AI to create tons of pages.
We cover:
- Why “noindex” is your friend
- The difference between AI spam and programmatic SEO
- Why targeting transactional keywords still works
- How the SEO and digital marketing community feels about this
- What "scaled content abuse" means
- The AI update to Google’s Quality Rater GuidelinesWhether you're building an app, growing an SEO site, or experimenting with AI, this episode breaks down what Google wants - and how not to get burned.
⭐️ Ep 699 - Google’s AI Crackdown: What It Means & How to Stay Safe - https://www.youtube.com/watch?v=Pqk0dD1PQgQ
⭐️ Ep 596 - Seeing if my SEO pages work with Grok 3 DeepSearch - https://www.youtube.com/watch?v=RDJZlU7DWxQ
⭐️ The Penalties: https://x.com/gaganghotra_/status/1929457305982321029
⭐️ Google quality raters now assess whether content is AI-generated: https://searchengineland.com/google-quality-raters-content-ai-generated-454161
⭐️ Google On Scaled Content: “It’s Going To Be An Issue”: https://www.searchenginejournal.com/google-on-scaled-content-its-going-to-be-an-issue/543308/
⭐️ How to Humanize ChatGPT Content: https://edwardsturm.com/articles/humanize-chatgpt-content/
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction
00:32 Addressing Concerns on AI-Generated Content
01:43 Google's Scaled Content Abuse Policy
05:34 Google's Historical Battle with Scaled Content
07:16 Gradual Content Generation Strategy
08:34 Programmatic SEO vs. AI-Generated Content
11:45 Targeting Transactional Keywords
13:49 The Em Dash Dilemma in AI Content
16:32 Final ThoughtsThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#SEOhacks #AICopywriting #SearchEngineOptimization #DigitalMarketing
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E700: I share a simple SEO strategy that helps service businesses drive more qualified traffic and improve rankings with minimal effort.
It centers around using Google Business Profile’s “Products” feature to link directly to individual service pages on your site - boosting engagement and sending valuable signals to Google.
What we cover:
- Why building dedicated pages for each service helps with SEO and conversions
- How to structure a clean, organized services hub on your website
- How to use Google Business Profile to drive real traffic to those pages
- Why this approach works even if you’re not a local business
- A quick example of how this applies to both services and productsThis is a practical, low-effort tactic that fits into almost any SEO strategy.
⭐️ Google Business Profile: https://business.google.com/us/business-profile/
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction to the Local Business Hack
00:18 Building Service Pages for SEO
00:45 Google Business Profile
01:13 Creating a Service Hub Page
02:03 Targeting Granular Services
02:59 Detailed Steps for Implementation
06:01 Extending the Strategy to Products
07:19 Final ThoughtsThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#localseo #searchengineoptimization #seohacks #seotips
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E699: There are fresh reports that Google has started issuing more manual penalties for websites using large amounts of AI-generated content.
To help you navigate this, I explain what’s happening, how it works, and how you can avoid getting penalized.
I cover:
- What “scaled content abuse” means
- What we know so far about the recent manual actions
- How Google’s quality raters evaluate AI-written content
- Why publishing too much too quickly can be risky
- How to make AI content more natural and usefulIf you’re using AI tools like ChatGPT to create articles, this is worth watching.
⭐️ The 𝕏 Thread: https://x.com/gaganghotra_/status/1929457305982321029
⭐️ Google quality raters now assess whether content is AI-generated: https://searchengineland.com/google-quality-raters-content-ai-generated-454161
⭐️ Google On Scaled Content: “It’s Going To Be An Issue”: https://www.searchenginejournal.com/google-on-scaled-content-its-going-to-be-an-issue/543308/
⭐️ How to Humanize ChatGPT Content: https://edwardsturm.com/articles/humanize-chatgpt-content/
⭐️ SEO Shortcuts From a 25 Year Veteran - Bill Hartzer - Ep 608: https://www.youtube.com/watch?v=Mz6JLv86L0Y
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction: Google's Crackdown on AI Content
00:23 Initial Reactions and Speculations
03:18 Google's Quality Rater Guidelines
09:53 How to Avoid Penalties for AI Content
13:28 Best Practices for Using AI in SEO
15:42 Final ThoughtsThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#SEOhacks #AICopywriting #SearchEngineOptimization #DigitalMarketing
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E698: What actually works when doing SEO for healthcare businesses. Whether you're helping a small clinic or a local service provider, this episode covers real steps you can take to improve search rankings and build trust with patients.
You'll hear tips on how to update outdated websites, set up service pages the right way, and use your Google Business Profile to help people find you. We also get into important HIPAA concerns - like what not to put on your website and why you need to be careful with analytics and reviews.
This episode is based on a popular Reddit thread full of useful advice from people who do this work every day. Some of the strategies shared have helped clinics grow from 90,000 to over 500,000 monthly visits.
What we cover:
- How to make your site easier to use and find
- Why symptoms matter more than services in search
- What to include on doctor pages
- How to handle reviews without breaking HIPAA rules
- The difference between general SEO and healthcare-specific concernsIf you’re doing SEO for a healthcare provider - or any local service business - this episode will give you practical, honest advice that you can start using right away.
DISCLAIMER: The information provided in this podcast episode is for general informational purposes only and does not constitute legal or medical advice. Please consult with a qualified professional for any legal or compliance matters related to your healthcare practice.
⭐️ The Reddit Thread: https://www.reddit.com/r/SEO/comments/1kylerp/got_hired_to_fix_the_online_presence_of_a_small/
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Best Practices for Healthcare SEO
00:38 Real-World SEO Tips
02:28 Google Business Profile Optimization
04:57 Structuring Your Healthcare Website
11:31 HIPAA Compliance in SEO
14:49 Final ThoughtsThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#healthcareseo #clinicseo #doctorseo #localseo
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E697: I break down a simple SEO tactic to give your top blog posts and articles more visibility and priority within Google’s search algorithm.
If you have blog posts you know deserve to rank higher on Google, this is for you.
You'll learn:
- Why your best content might be buried (and losing traffic)
- The real impact of click depth on SEO
- How to use hub pages
- The difference between pagination and poor placementWhether you're a content creator, marketer, or business owner, this strategy will help you get more eyes (and clicks) on the blog posts and articles that matter most.
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction: Boosting Your Top Blog Posts
01:35 Understanding Click Depth and SEO
02:54 Creating a Hub Page for Top Articles
03:30 Practical Examples and Personal Experience
06:04 Final ThoughtsThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#searchengineoptimization #seohacks #seotips #bloggingtips
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E696: One year after the biggest leak in Google’s history, we’re going deep on the 3 most important discoveries - ranking factors Google claimed didn’t influence search... but absolutely do.
In this episode:
- How Google really uses click data from Chrome to boost rankings (Navboost explained)
- What long vs short clicks tells Google about your content (and how to stop it)
- Why Google will sometimes count backlinks on top domains as worthlessBonus: What the leak revealed about SEO myths, and how to trust your instincts
Whether you're a seasoned SEO or just getting started, this breakdown will help you focus on what truly moves the needle - based on real, leaked internal data - as well as first hand experiences from the overall SEO community.
Listen now to learn how to turn this once-secret info into actual SEO results.
⭐️ An Anonymous Source Shared Thousands of Leaked Google Search API Documents with Me; Everyone in SEO Should See Them - https://sparktoro.com/blog/an-anonymous-source-shared-thousands-of-leaked-google-search-api-documents-with-me-everyone-in-seo-should-see-them/
⭐️ I have one thing to say - Dan Petrovic - https://dejanmarketing.com/i-have-one-thing-to-say/
⭐️ To The Web Page Title Testing Tool - https://totheweb.com/learning_center/tool-test-google-title-meta-description-lengths/
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 The Google API Leak: A Year in Review
01:46 Top Discoveries from the Leak
02:03 Clicks and Rankings: The Navboost Revelation
06:27 Pogo Sticking and User Engagement
08:28 Backlinks and Real Marketing
09:24 Final ThoughtsThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#googleleak #searchengineoptimization #seohacks #seotips
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E695: There’s one simple SEO fix that most people skip - and it’s more important than anything else.
In this episode, I explain why this overlooked change matters so much, how I’m applying it to my own site, and what it means for your blog posts, landing pages, and conversions.
⭐️ How Adding TL;DR Boosted My Conversions by 33% - https://www.reddit.com/r/SEO/comments/1h3qstq/how_adding_tldr_boosted_my_conversions_by_33/
⭐️ How to Humanize ChatGPT Content
- https://edwardsturm.com/articles/humanize-chatgpt-content/⭐️ My newsletter - https://edwardsturm.com/newsletter/
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 The Most Important Thing in SEO
00:33 Revamping Blog Layout for Better Engagement
01:22 Optimizing Content for SEO
02:29 Cutting the Fluff
04:44 The Power of TLDR Summaries
06:46 Success Stories and TestimonialsThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#searchengineoptimization #seotips #seohacks #uiux
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