Folgen
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Is releasing one episode a week enough for your podcast? Should you be doing more? Or what if once-weekly episodes feel like A LOT to keep up with? In this episode, we’re diving into the nitty-gritty of finding a release cadence that fits your goals and keeps your listeners coming back.
Whether you’re wondering if you should release episodes more frequently or you’re struggling to meet the once-a-week mark, I’m breaking down whether cranking out more episodes really leads to more listeners, the minimum number of episodes you should always aim for, and how to build a schedule that aligns with your bandwidth.
So if you're ready to build a release schedule that fits your goals and keeps listeners coming back, hit play and let’s dive in.
0:03 - How Often Should You Be Releasing Podcast Episodes?
1:41 - The Truth About Consistency and Real Listener Growth
11:34 - 5 Questions to Build a Release Schedule that Works for You (and Your Listeners)
15:08 - Do More Episodes Equal More Downloads?
17:23 - How to Tailor Your Schedule to Fit Your Podcast Goals and Unique Bandwidth
Other Episodes You’ll Enjoy:
3 Types of Podcasting Advice You Can Totally Ignore
→ This episode was recorded on the Deity VO-7UHave a question about launching or growing your podcast? Shoot me a text!
Liked this episode? Share it! and tag me @thecourtneyelmer
Love this show? Say thanks by writing a review!
Want a top podcast that converts listeners to clients? Book a free strategy call
NEW LIVE WORKSHOP! >> Insider Secrets to a Top 100 Podcast
Connect with Court: Instagram | Linked In | PodLaunch HQ
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Ever had a podcast guest that seemed incredible on paper but turned out to be a total mismatch on air? In this episode, I asked my OBM and Guest Concierge, Tayler Neeley, to take you behind the scenes and share our exact system for choosing guests who don’t just fill a slot but actually elevate your podcast’s credibility.
Plus, we’ll show you a foolproof way to turn down pitches kindly and professionally (without ghosting anyone) so you can protect your listeners’ time and build trust with every episode.
So if you're ready to learn how to curate guests who will strengthen your show’s authority and keep your listeners coming back for more, hit play and let’s dive in.
0:02 – Why a Perfect Pitch Doesn’t Always Mean a Perfect Guest1:39 – Our Top Mistakes (and What We Fixed) in Guest Vetting
3:51 – The Exact Criteria We Use to Choose Standout Guests
11:37 – Handling the "Thanks, But No Thanks" Pitch Replies
14:49 – Deciding When Not to Air a Guest Episode
Steal Our Guest Vetting Criteria ChecklistHow to Decline Guest Pitches That Aren't a FitHow to Decline Airing a Guest Episode
Episode Links:Other Episodes You’ll Enjoy:
Why Guesting on Podcasts Won’t Grow Your Show (Unless You Do This)Exactly What to Say to Get Your Podcast Guests to Share Their Episode→ This episode was recorded on the Deity VO-7U
Have a question about launching or growing your podcast? Shoot me a text!
Liked this episode? Share it! and tag me @thecourtneyelmer
Love this show? Say thanks by writing a review!
Want a top podcast that converts listeners to clients? Book a free strategy call
NEW LIVE WORKSHOP! >> Insider Secrets to a Top 100 Podcast
Connect with Court: Instagram | Linked In | PodLaunch HQ
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Fehlende Folgen?
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Ever had a guest on your podcast with a big audience, and you’re stoked for them to share the episode to help grow your show — only for them to do NOTHING once it airs?! (Hint: it’s not because they’re lazy or forgetful.) In this episode, podcast guesting expert Kelly Mosser explains the surprising reason most podcast guests don’t share their episode, and what’s REALLY going through their mind before, during, and after the interview (and why this matters more than you think).
We’re sharing four strategies you can use right away to make your podcast guests feel comfortable and confident on air, and what to say BEFORE you hit record so that they give you their best content. Plus, we’ll talk about how to stop your guest from rambling (without making it awkward), and what you can do after the interview to make sure they’re hyped to promote the episode — even if it airs weeks later.
So if you want to build stronger relationships with your podcast guests and turn them into advocates for your show, this one’s for you. Hit play and let’s dive in.
1:21 - What’s REALLY Going Through Your Guest’s Mind Before the Interview
4:53 - The Top Reason Your Podcast Guests Aren't Sharing Their Episode
10:57 - The Most Effective Way to Prep Your Podcast Guests Before Their Interview
12:41 - What to Say BEFORE You Hit Record So That Your Guest Gives You Their Best Content
17:44 - Do This to Keep Your Guests From Rambling (and Keep the Conversation Flowing)
Free Masterclass: The Profitable Podcast TourCheck out Kelly’s Podcast: Aligned SuccessConnect with Kelly: Website | Instagram | LinkedIn
Episode Links:
Why Guesting on Podcasts Won’t Grow Your Show (Unless You Do This)
Other Episodes You’ll Enjoy:
→ This episode was recorded on the Deity VO-7UHave a question about launching or growing your podcast? Shoot me a text!
Liked this episode? Share it! and tag me @thecourtneyelmer
Love this show? Say thanks by writing a review!
Want a top podcast that converts listeners to clients? Book a free strategy call
NEW LIVE WORKSHOP! >> Insider Secrets to a Top 100 Podcast
Connect with Court: Instagram | Linked In | PodLaunch HQ
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You’ve probably heard that podcast guesting is a great way to grow your audience — until you try it and end up with the same size audience you had before (and zero ROI to show for it). You’re not the only one. That’s why I invited Hell Yes Media founder and podcast guesting expert Kelly Mosser to break down why your guest appearances aren’t converting into the followers or clients you were counting on — and how to fix it.
In this episode, we’re diving into why most guest interviews won’t actually yield an ROI (especially on the big shows), the biggest mistakes people make when using podcast guesting to grow and get seen, and the magic formula for framing your CTAs so every appearance you do actually translates into audience growth.
So if you're ready to stop wasting time being interviewed on podcasts that don’t convert and start turning every guest spot into more listeners and leads for your business, hit play and let's dive in.
0:02 - Why Podcast Guesting Isn’t Growing Your Audience
1:45 - The Mistake That’s Costing You Leads Before the Interview Even Starts
6:15 - How to Nail Your Message So Your Guest Appearances Actually Convert
13:13 - Why Your Call to Action Isn’t Working (And How to Fix It)
17:05 - Why a Podcast Tour Delivers Better Results than Ongoing Guesting
The Profitable Podcast TourCheck out Kelly’s Podcast: Aligned SuccessConnect with Kelly: Website | Instagram | LinkedIn
Episode Links:
The Real Reason Most Guests Don’t Share Their Episode (and How to Fix It)
Other Episodes You’ll Enjoy:
→ This episode was recorded on the Deity VO-7UHave a question about launching or growing your podcast? Shoot me a text!
Liked this episode? Share it! and tag me @thecourtneyelmer
Love this show? Say thanks by writing a review!
Want a top podcast that converts listeners to clients? Book a free strategy call
NEW LIVE WORKSHOP! >> Insider Secrets to a Top 100 Podcast
Connect with Court: Instagram | Linked In | PodLaunch HQ
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Thinking about launching a podcast or struggling to grow the one you’ve got? You’re going to LOVE listening in on this conversation with fellow podcast host Flora McCormick. We’re unpacking how her transition away from social media marketing to a strategically-positioned podcast helped her launch a show that’s currently growing five times faster than the average podcast — and attracts new clients to her business every month from around the world.
Whether you're new to podcasting or an established business owner who wants to drive business growth through your podcast, you’ll walk away with insights on how to measure your show's success, see where you stack up against the competition, and position yourself as the go-to expert in an increasingly crowded podcast landscape. So if you're ready to connect with more clients and make a bigger impact with your podcast, hit play and let's dive in.
0:02 - How Flora’s Show Hit the Top 20 In Its Category
1:22 - Why Your Podcast Listeners Are More Likely to Become Clients
4:15 - How to Expand Your Audience Beyond Word-of-Mouth Referrals
6:21 - The Simple Strategy to 5X Your Podcast Growth
10:00 - How a Repeatable System Makes Podcasting Sustainable
Check out Flora McCormick’s podcast: Sustainable Parenting
Episode Links:
5 Ways to Get Your Podcast on the Top Charts
Other Episodes You'll Enjoy:
→ This episode was recorded on the Deity VO-7UHave a question about launching or growing your podcast? Shoot me a text!
Liked this episode? Share it! and tag me @thecourtneyelmer
Love this show? Say thanks by writing a review!
Want a top podcast that converts listeners to clients? Book a free strategy call
NEW LIVE WORKSHOP! >> Insider Secrets to a Top 100 Podcast
Connect with Court: Instagram | Linked In | PodLaunch HQ
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Unfortunately, there’s a lot of terrible advice floating around about how to start and grow a podcast. Some of it’s outdated, and some of it was never even true to begin with. Yet, it keeps getting repeated like gospel, leading too many hosts down the wrong path — and causing many of them to quit by episode six.
In this episode, we’re calling out three common pieces of podcasting advice that aren’t actually helping you. From the myth that consistency alone will grow your show to why great content isn’t enough anymore, we’ll unpack what you really need to know to launch and grow a top podcast that turns listeners into clients.
So if you’ve been following all the “rules” but still aren’t seeing the growth you hoped for, it’s time to switch up your strategy. Want to know what really works to create a show that attracts and converts new listeners every day? Hit play and let's dive in.
1:09 - Why Consistency Alone Won’t Grow Your Podcast
4:38 - Is Your Podcast Blending In? Here’s How to Tell
9:49 - How Consistency Shapes Listener Habits
12:33 - Why Great Content Isn’t Enough
18:12 - What Really Drives Your Podcast’s Revenue
Why Your Podcast Isn’t Getting Found (And How to Fix It)
Other Episodes You’ll Enjoy:
→ This episode was recorded on the Deity VO-7UHave a question about launching or growing your podcast? Shoot me a text!
Liked this episode? Share it! and tag me @thecourtneyelmer
Love this show? Say thanks by writing a review!
Want a top podcast that converts listeners to clients? Book a free strategy call
NEW LIVE WORKSHOP! >> Insider Secrets to a Top 100 Podcast
Connect with Court: Instagram | Linked In | PodLaunch HQ
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Podcast ads can be powerful for growing your show, but success isn't just about picking any ad strategy and throwing money at it. You need to be intentional: understand the different podcast ad types, know how to target the right audience, track your results, and refine your approach based on what’s working.
In this episode, I’m back with Mike Wiston from MowPod to dive into the tactical side of using paid ads to grow your podcast. Mike breaks down the different types of podcast ads and explains why not all ads are created equal when it comes to listener growth, to help you decide which ads are right for your show.
So if you want to make your podcast ads count and learn which ad strategies can help you reach more listeners, hit play and let’s dive in.
0:01 - Why Podcast Ads Are Not One Size Fits All
4:10 - Podcast Ad Fatigue and What It Means for Your Strategy
7:10 - Choosing the Right Ad Targeting to Reach More Listeners
11:15 - How to Track Retention and Tell If Your Ads Are Working
15:45 - Why Your Ads Aren’t Converting and How to Fix It
Want to save on your next MowPod ad campaign? Use our discount link
Episode Links:
The Biggest Mistakes Podcasters Make with Paid Ads
Other Episodes You’ll Enjoy:
→ This episode was recorded on the Deity VO-7UHave a question about launching or growing your podcast? Shoot me a text!
Liked this episode? Share it! and tag me @thecourtneyelmer
Love this show? Say thanks by writing a review!
Want a top podcast that converts listeners to clients? Book a free strategy call
NEW LIVE WORKSHOP! >> Insider Secrets to a Top 100 Podcast
Connect with Court: Instagram | Linked In | PodLaunch HQ
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Wondering if paid ads are the right move to grow your podcast, or if they’re a waste of your time and money? In this episode, I'm joined by Mike Wiston, co-founder of MowPod, to dive deep into the right (and wrong) ways to use paid ads to grow your show.
We tackle why jumping into paid ads too soon can lead to wasted dollars and disappointing results, and how building a solid organic growth engine is the key to making your ad dollars count. Mike also shares insights on understanding your metrics, avoiding costly mistakes, and creating a listener-centric community that drives genuine engagement.
So if you’re wondering when it’s the right time to invest in ads or how to turn paid traffic into a loyal podcast audience, hit play and let's dive in.
0:26 - Why Running Podcast Ads Too Soon Is a Waste of Money
2:05 - Know These Metrics Before You Spend on Podcast Ads
4:54 - How to Tell When Your Show is Ready for Paid Growth
8:34 - Why a Listener-Centric Show Equals a Higher Podcast Ad ROI
10:42 - The Ethics of Running Ads for Your Podcast
Want to save on your next MowPod ad campaign? Use our discount link
Episode Links:
How to Know Which Paid Ad Strategies are Right For Your Show
Other Episodes You’ll Enjoy:
→ This episode was recorded on the Deity VO-7UHave a question about launching or growing your podcast? Shoot me a text!
Liked this episode? Share it! and tag me @thecourtneyelmer
Love this show? Say thanks by writing a review!
Want a top podcast that converts listeners to clients? Book a free strategy call
NEW LIVE WORKSHOP! >> Insider Secrets to a Top 100 Podcast
Connect with Court: Instagram | Linked In | PodLaunch HQ
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Should you script your podcast episodes, or is it better to outline? It’s a valid question, and the answer ultimately depends on what’s more important to you: converting your listeners to leads and clients, or simply sounding polished and professional.
In this episode, we’re diving into the pros and cons of scripting vs. outlining so you can decide which approach is better — not just for you, but for your listeners. We’ll also look at why building real influence as a podcast host has less to do with your script or outline, and everything to do with how you deliver it.
So if you want to create deeper connections that lead to raving fans who can't help but share your episodes, hit play and let’s dive in.
0:03 - Scripting vs. Outlining — Which is Better?4:15 - Why Building Influence Is Not What You Say But How You Say It
10:30 - Why Engagement Alone Won’t Drive Sales
12:44 - The Secret to Staying Motivated as a Podcast Host
17:37 - How to Structure Episodes That Reflect Your Real Personality
Other Episodes You’ll Enjoy:
Steal My High-Converting Episode FrameworkBTS: Peek Inside My Latest Voice Coaching Session→ This episode was recorded on the Deity VO-7U
Have a question about launching or growing your podcast? Shoot me a text!
Liked this episode? Share it! and tag me @thecourtneyelmer
Love this show? Say thanks by writing a review!
Want a top podcast that converts listeners to clients? Book a free strategy call
NEW LIVE WORKSHOP! >> Insider Secrets to a Top 100 Podcast
Connect with Court: Instagram | Linked In | PodLaunch HQ
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Ever notice how some podcasts make you drop everything to hit play while you scroll right past others without giving them a second thought? In this episode, I’m diving into the psychology behind why this happens — and why bingeworthy episode titles are the crucial trigger to getting new listeners to actually press play on your podcast.
Listen now to learn what makes an episode title impossible to ignore, why using AI for your titles is doing more harm than good, and how to craft episode titles that get the click. Because here’s the thing: no matter how great your content is, if your titles aren’t convincing people that your show is worth their time, they’re never going to hit play.
So if you're ready to break out of less-than-1000-downloads-per-episode jail and start getting the plays, audience growth, and traction your podcast deserves, hit play and let’s dive in.
0:34 - Why Some Episode Titles Get Ignored
4:55 - Common Episode Title Mistakes You Might Be Making
6:03 - Why Using AI to Write Your Podcast Titles Could Be Costing You Listeners
12:36 - The 5 Content Gatekeepers™ That Determine If Listeners Hit Play (or Not)
15:51 - How to Make Your Episode Titles Hyper-Relevant and Get the Click
18:15 - Do’s and Don’ts for Crafting Bingeworthy Episode Titles
Grab Your Bingeworthy Episode Title Cheat Sheet
Episode Links:
3 Ways to Hook Your Listener Before They Ever Hit Play
Other Episodes You’ll Enjoy:
→ This episode was recorded on the Deity VO-7UHave a question about launching or growing your podcast? Shoot me a text!
Liked this episode? Share it! and tag me @thecourtneyelmer
Love this show? Say thanks by writing a review!
Want a top podcast that converts listeners to clients? Book a free strategy call
NEW LIVE WORKSHOP! >> Insider Secrets to a Top 100 Podcast
Connect with Court: Instagram | Linked In | PodLaunch HQ
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AI can be a game-changer for scaling your podcast, but it’s only going to work if you take the time to dial in your core message and train the AI to reflect your voice.
In this episode, AI expert Michael Katz returns to show you how to train AI to reflect your voice — not churn out the same generic content everyone else is creating. You’ll learn how to use podcasting AI to streamline your content creation without losing the unique tone and personality that makes your show stand out. So if you’re ready to harness AI to save time, reach more people, and keep your voice front and center, hit play and let’s dive in.
0:02 - How to Stop AI from Making You Sound Generic
1:56 - What Does Quality Really Mean in AI?
4:18 - Your Voice: The Catalyst for Meaningful Impact
7:10 - How to Train Your AI to Sound Like You
9:31 - Practical Tips for Keeping Your Voice *Your Voice* While Using AI
Connect with Michael KatzCheck out Flowsend.ai (use code 'COURTNEY20' to get 20% off a monthly or annual plan)
Episode Links:
→ This episode was recorded on the Deity VO-7UHave a question about launching or growing your podcast? Shoot me a text!
Liked this episode? Share it! and tag me @thecourtneyelmer
Love this show? Say thanks by writing a review!
Want a top podcast that converts listeners to clients? Book a free strategy call
NEW LIVE WORKSHOP! >> Insider Secrets to a Top 100 Podcast
Connect with Court: Instagram | Linked In | PodLaunch HQ
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Think AI is making your podcast sound smarter? Think again. In this episode, Michael Katz joins us in the studio — a former AI skeptic turned founder of a different kind of AI company — to talk about why leaning too hard on AI could be doing more harm than good for your brand.
We’re unpacking the common mistakes podcasters make when they let AI take over their content, the ethical concerns of sounding like everyone else, and what it really takes to use AI without losing your unique voice.
So if you’re someone who wants to use AI to save time, but you also don’t want to run the risk of devaluing your brand with generic AI outputs, this episode is for you. Hit play and let’s dive in.
0:03 - Is Podcasting AI Helping or Hurting Your Show?
1:34 - The Biggest Mistake Podcasters Make with AI
5:00 - Spotting AI-Generated Content (It’s Easier Than You Think)
8:50 - How AI Could Be Quietly Damaging Your Credibility (and How to Avoid It)
14:14 - Using Podcasting AI Without Losing Your Authentic Voice
Sign up for a free trial at Flowsend.ai (or use code 'COURTNEY20' to get 20% off a monthly or annual plan)Connect with Michael Katz
Episode Links
→ This episode was recorded on the Deity VO-7UHave a question about launching or growing your podcast? Shoot me a text!
Liked this episode? Share it! and tag me @thecourtneyelmer
Love this show? Say thanks by writing a review!
Want a top podcast that converts listeners to clients? Book a free strategy call
NEW LIVE WORKSHOP! >> Insider Secrets to a Top 100 Podcast
Connect with Court: Instagram | Linked In | PodLaunch HQ
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Wondering how to make a bold comeback after hitting pause on your podcast? In this episode, we're breaking down what to do when there's been a shift in your podcast — like a business pivot, a change in audience, change in topic, change in leadership of the show (i.e., you lost a co-host), or if you simply had to pause your show for whatever reason and you want to bring it back, but you aren't sure the best way to do it.
Should you start fresh with a new podcast? Should you keep the old feed and just rebrand it? And most importantly, how do you win back your audience? In this episode, I’m answering all these questions and more. So if you’re ready to relaunch with purpose, reconnect with your audience, and regain the momentum you’ve lost, hit play and let's dive in.
0:02 - Hit Pause On Your Podcast? Here’s How to Come Back Strong
2:45 - Is It Better to Keep Your Current Feed or Start a Brand New Show?
8:48 - How to Relaunch and Win Back Your Audience
10:53 - When a New Podcast Feed Actually Makes Sense
18:59 - How to Relaunch a Dormant Podcast the Right Way
4 Signs It's Time to Rebrand Your Podcast
Other Episodes You’ll Enjoy:
→ This episode was recorded on the Deity VO-7UHave a question about launching or growing your podcast? Shoot me a text!
Liked this episode? Share it! and tag me @thecourtneyelmer
Love this show? Say thanks by writing a review!
Want a top podcast that converts listeners to clients? Book a free strategy call
NEW LIVE WORKSHOP! >> Insider Secrets to a Top 100 Podcast
Connect with Court: Instagram | Linked In | PodLaunch HQ
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We're diving into a rather taboo topic in the podcasting world: taking a break from your podcast. *Gasp!* Yup, we're going there. I’m showing you how to take a real break without losing your listeners and without anyone ever realizing you’re on hiatus (or sipping a marg on a sunny beach somewhere — who said anyone has to know?).
Whether you need a 90-day breather or a longer pause, I’ll break down the steps to stay top-of-mind with your audience while you take the time you need, without risking breaking listener trust or having to batch months of content in advance.
So if you’re wondering what to do when you need to step away from the mic but don’t want to lose the traction you’ve already worked so hard to build, hit play and let's dive in.
0:17 - How to Hit Pause Without Anyone Noticing
1:23 - Why Batching Isn’t Always the Answer
9:02 - How to Keep Your Audience Engaged Without Creating More
16:24 - How to Take a Longer Break Without Losing Listeners
18:50 - Is a Seasonal Format Right for Your Podcast?
17:01 - Think Netflix, But for Podcasting
How to Make a Bold Comeback After Pausing Your Podcast
Other Episodes You’ll Enjoy:
→ This episode was recorded on the Deity VO-7UHave a question about launching or growing your podcast? Shoot me a text!
Liked this episode? Share it! and tag me @thecourtneyelmer
Love this show? Say thanks by writing a review!
Want a top podcast that converts listeners to clients? Book a free strategy call
NEW LIVE WORKSHOP! >> Insider Secrets to a Top 100 Podcast
Connect with Court: Instagram | Linked In | PodLaunch HQ
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Many podcasters think, "If I want to make money, I need sponsors." But if you’re a business owner who podcasts, you’ve likely wondered, "Should I have sponsors if I’m already promoting my own stuff?" Here’s the thing: not all podcast sponsorships are created equal. While the right sponsor can help cover production costs and bring in extra revenue, the wrong one can undermine the trust you've worked hard to build with your listeners.
In this episode, we’re clearing up the confusion. Whether you’re getting 100 downloads an episode or 10,000+, podcast sponsorship coach Joe Casabona is here to show you how to get podcast sponsors without sacrificing listener trust. You’ll learn how to find sponsors that truly align with your audience, craft pitches that make brands say “yes,” and price your sponsorship packages like a pro.
(Grab a pen, you’ll want to take notes.) Ready? Hit play and let’s dive in.
0:25 - Why Podcast Sponsorships Might Be Worth It (or Not)
5:29 - The Proven Formula for Finding the Right Podcast Sponsors
8:38 - How to Craft a Winning Podcast Sponsorship Proposal
11:24 - Pricing Your Podcast Sponsorships the Right Way
16:08 - The First Steps to Landing Your First (or Your Dream) Podcast Sponsors
Save 12 Hours a week with Joe's Podcast Automation PlannersCheck out Joe Casabona’s podcast: The Streamlined Solopreneur
Episode Links:
→ This episode was recorded on the Deity VO-7UHave a question about launching or growing your podcast? Shoot me a text!
Liked this episode? Share it! and tag me @thecourtneyelmer
Love this show? Say thanks by writing a review!
Want a top podcast that converts listeners to clients? Book a free strategy call
NEW LIVE WORKSHOP! >> Insider Secrets to a Top 100 Podcast
Connect with Court: Instagram | Linked In | PodLaunch HQ
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You’ve probably heard all about how to save time editing, uploading, and promoting — but the real time-suck for most podcasters? Planning the dang episode before you even hit record! But what if you could cut your episode prep time in half, reclaim that mental energy, and never stare at a blank screen wondering what to talk about again?
In this episode, podcast productivity guru Joe Casabona shares a simple framework that’ll help you capture ideas wherever you are (yes, even mid-shampoo) and streamline your episode prep time, free up your creativity, and create episodes that connect and convert — all without accidentally undermining your authority with AI.
If you’re ready to have more fun and enjoy podcasting again with a smarter, faster way to prep your episodes and position yourself as the go-to podcaster in your niche, hit play and let’s dive in.
0:08 - Where Most Podcasters Waste Time Planning Podcast Episodes
2:28 - Stop Waiting for Inspiration to Strike (Do This Instead)
13:32 - The Simple Episode Planning Framework to Cut Your Prep Time in Half
19:45 - The Right Way to Leverage Your Content Across Platforms
22:39 - How to Know Your Content is Hitting the Mark
Save 12 Hours a week with Joe's Podcast Automation PlannersCheck out Joe Casabona’s podcast: The Streamlined Solopreneur
Episode Links:
How to Grow Your Podcast Without Adding More to Your Plate
Other Episodes You'll Enjoy:→ This episode was recorded on the Deity VO-7U
Have a question about launching or growing your podcast? Shoot me a text!
Liked this episode? Share it! and tag me @thecourtneyelmer
Love this show? Say thanks by writing a review!
Want a top podcast that converts listeners to clients? Book a free strategy call
NEW LIVE WORKSHOP! >> Insider Secrets to a Top 100 Podcast
Connect with Court: Instagram | Linked In | PodLaunch HQ
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Getting on the podcast charts is like ranking on the first page of Google. It's an incredibly powerful way to get found by new listeners, and surprisingly? It's easier than you might think.
In this episode we're unpacking why charting is key for discoverability beyond word-of-mouth or organic search, and why it's not out of reach for you even if you're just starting out or have a small audience. You’ll also learn how to stop stressing over your download numbers and start using them as data points to build a growth strategy that keeps your listeners hooked and attracts new ones.
Ready to uncover the five key metrics Apple and Spotify use to rank podcasts — and how you can leverage them to get found by new listeners? Hit play and let’s dive in.
0:00 - The Real Purpose of Podcast Charts
4:20 - Why Charting Is Like Getting on Page One of Google
7:14 - The Five Key Metrics That Determine Apple and Spotify Ratings
12:15 - Proven Strategies to Increase Your Ranking Potential
16:24 - Why It's Time to Stop Obsessing Over Downloads
Check out Zach Kristensen's podcast: Your Path to Publish
Episode Links:
Why You Don’t Need Big Numbers to Rank Your Podcast
Other Episodes You’ll Enjoy:
→ This episode was recorded on the Deity VO-7UHave a question about launching or growing your podcast? Shoot me a text!
Liked this episode? Share it! and tag me @thecourtneyelmer
Love this show? Say thanks by writing a review!
Want a top podcast that converts listeners to clients? Book a free strategy call
NEW LIVE WORKSHOP! >> Insider Secrets to a Top 100 Podcast
Connect with Court: Instagram | Linked In | PodLaunch HQ
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Want to know how to keep your listeners hooked from start to finish? In this episode, we’re diving into the psychology of how platforms like Netflix and Hulu create bingeworthy content — and how to apply these same principles to your episodes to keep your listeners hooked and coming back for more.
Learn how to open loops that leave listeners hanging (in a good way), the best way to tease future episodes, and how to increase that all-important listener consumption rate that signals to players like Apple Podcasts and Spotify that you have high listener engagement. Bonus: you can use these same techniques across your social media platforms and email newsletters, too.
Ready to learn exactly how to keep your listeners tuning in episode after episode? Hit play and let's dive in.
0:02 - How to Tell if Listeners Are Truly Hooked on Your Podcast
1:01 - What ACTUALLY Drives Listener Engagement
2:45 - The One Metric That’s Changing How to Measure Your Podcast's Success
4:55 - How to Find the Ideal Episode Length to Keep Your Audience Listening Longer
6:47 - The Technique Netflix and Hulu Use to Make You Binge Watch (And How to Use it For Your Podcast)
12:17 - The Simple Technique That Keeps Listeners Coming Back
15:26 - Using These Techniques Throughout Your Entire Content Strategy
The Down & Dirty Truth About Episode Length
Other Episodes You'll Enjoy:
Special thanks to Flora McCormick of Sustainable Parenting for submitting today’s question. If you have a question you’d like me to answer in an upcoming episode, shoot me a text below.
→ This episode was recorded on the Deity VO-7UHave a question about launching or growing your podcast? Shoot me a text!
Liked this episode? Share it! and tag me @thecourtneyelmer
Love this show? Say thanks by writing a review!
Want a top podcast that converts listeners to clients? Book a free strategy call
NEW LIVE WORKSHOP! >> Insider Secrets to a Top 100 Podcast
Connect with Court: Instagram | Linked In | PodLaunch HQ
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Think you need a massive number of downloads to rank your podcast? Think again. In this episode, fellow podcaster Zach Kristensen reveals how he relaunched his podcast and landed on the Apple Podcast charts with fewer downloads than you'd expect.
We’re unpacking the challenges that led him to rethink his show, the unexpected lessons he learned about crafting the right message, and the specific changes he made that helped him connect with the right listeners, convert them into leads, and redefine his show's success. So if you’re ready for your podcast to drive real business growth (without spending another minute obsessing over download numbers), hit play and let’s dive in.
0:46 - How to Grow a Top Podcast Without a Big Audience
2:32 - How to Leverage Your Existing Episodes for Faster Growth
6:37 - The Surprising Launch Results That Prove Download Numbers Are Deceiving
9:14 - Why Rebranding Could Be Your Podcast's Game Changer
13:11 - Strategic Shifts That Keep Your Listeners Hooked (and Coming Back)
Check out Zach’s podcast: Your Path to PublishConnect with Zach
Episode Links:
→ This episode was recorded on the Deity VO-7UHave a question about launching or growing your podcast? Shoot me a text!
Liked this episode? Share it! and tag me @thecourtneyelmer
Love this show? Say thanks by writing a review!
Want a top podcast that converts listeners to clients? Book a free strategy call
NEW LIVE WORKSHOP! >> Insider Secrets to a Top 100 Podcast
Connect with Court: Instagram | Linked In | PodLaunch HQ
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If you want your podcast discovered by new listeners, you need three key things to stand out in today’s increasingly crowded space. In this episode, we’re unpacking what it really takes to attract new listeners daily — and revealing the one growth metric most podcasters aren’t tracking (but should be).
Ready to learn how to get listeners choosing your show over the competition and go from unheard expert to binge-worthy thought leader in your niche? Hit play and let’s dive in.
0:02 - Three Must-Haves for Getting Your Podcast Discovered
1:37 - The Real Reason Most Hosts Never Hit the Top Charts
4:20 - How to Attract Listeners Actively Searching for Shows Like Yours
14:29 - The One Differentiator You Need to Stand Out in a Crowded Podcast Category
20:00 - The Podcast Growth Metric You’re Probably Not Tracking (But Should Be)
→ This episode was recorded on the Deity VO-7UHave a question about launching or growing your podcast? Shoot me a text!
Liked this episode? Share it! and tag me @thecourtneyelmer
Love this show? Say thanks by writing a review!
Want a top podcast that converts listeners to clients? Book a free strategy call
NEW LIVE WORKSHOP! >> Insider Secrets to a Top 100 Podcast
Connect with Court: Instagram | Linked In | PodLaunch HQ
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