Folgen
-
Mike Arce sits down with Lindsay Greenlee, a former PhD professor who walked away from academia to launch one of the top 5 Pure Barre franchises in the country. She didn’t just build a studio—she built a movement that’s helped over 1,000 women reclaim their health and confidence.
Lindsay shares exactly how she turned her lack of fitness industry experience into a superpower—leveraging storytelling, clarity, and community to create a brand that closes 60% of leads without high-pressure sales. From content that converts to building a team you can trust, this episode is a masterclass in how to scale a studio that runs on retention, not constant acquisition.
Chapters
(00:00) Introduction
(02:15) Lindsay's Background and Transition from Academia
(08:30) Building the Pure Barre Business
(15:00) Lead Generation Strategies
(22:00) Achieving a 60% Close Rate
(28:30) Retention and Community Building
(35:00) Advice for Gym OwnersEnjoyed this episode? Like, comment, and subscribe to stay updated with the latest strategies from top fitness entrepreneurs.
🔔 Hit the notification bell so you never miss an episode of The GSD Show!
🔗 Ready to GROW your GYM? Schedule a free call to learn how we can help: https://loudrumor.com/discover
Connect with Lindsay
Instagram: https://www.instagram.com/lindsay.at.pb/
YouTube: https://youtube.com/@lindsaygreenlee5553
Website: https://zaap.bio/TrainwithLindsayMore From Loud Rumor
Website: https://www.loudrumor.com/
Instagram: https://www.instagram.com/loudrumor
LinkedIn: http://www.linkedin.com/company/loud-rumor
Facebook: https://www.facebook.com/boom.loudrumor
Twitter: https://twitter.com/LoudRumor -
“You shouldn’t work in your business—only on it.”
It’s a phrase we’ve all heard. Maybe even lived by. But in this episode of the GSD Show, Loud Rumor CEO Mike Arce challenges that long-standing business mantra and unpacks a powerful asterisk we’ve all been missing.After a candid fireside chat with high-performing entrepreneurs (including one with a $500M valuation), Mike shares why sometimes getting in the weeds is not only necessary—it’s the smartest move a leader can make. From shadowing employees to stepping into unfilled roles, this episode explores how strategic immersion inside your business can actually unlock the breakthroughs you need to work on it more effectively.
You’ll walk away with a sharper lens on:
When it’s wise to jump into the day-to-day
How to avoid getting stuck in the “operator trap”
Why AI, automations, and VAs can only go so far
How to treat “in the business” work like a house flip—not a permanent home
If you’ve ever felt torn between delegating and diving in, this episode is for you.
More From Loud Rumor
Website: https://www.loudrumor.com/
Instagram: https://www.instagram.com/loudrumor
LinkedIn: http://www.linkedin.com/company/loud-rumor
Facebook: https://www.facebook.com/boom.loudrumor -
Fehlende Folgen?
-
In this new episode of The GSD Show Podcast, Mike opens up about a personal battle with burnout that stretched across nearly half a year—and the surprising realization that pulled him out of it.
What if burnout isn’t really about being overworked? What if it’s about lack of progress?
Mike shares the internal dialogue, tough questions, and game-changing mindset shift that helped him rediscover motivation, re-energize his team, and dramatically reduce member attrition—all without switching companies or overhauling his role.
If you’ve ever felt stuck, tired, or uninspired in your work—even if it’s work you love—this episode is a must-listen. Learn how to:
Recognize the hidden root of burnout
Reframe your thinking to break the cycle
Use your business as a tool to train your mind for progress
And reignite the fire that got you started in the first place
➡️ Listen now and start building the skill that keeps burnout from following you into your next venture.
More From Loud Rumor
Website: https://www.loudrumor.com/
Instagram: https://www.instagram.com/loudrumor
LinkedIn: http://www.linkedin.com/company/loud-rumor
Facebook: https://www.facebook.com/boom.loudrumor
-
What if you could grow your gym to full capacity—without spending a dollar on ads? Laurel Roach reveals the strategy that helped her do exactly that.
In this episode of The GSD Show with Mike Arce, fitness entrepreneur and Alloy franchise partner Laurel Roach breaks down the referral and relationship marketing system that’s fueling explosive growth at her North Scottsdale location and how you can do the same. A former corporate executive turned purpose-driven business owner, Laurel shares the mindset, tactics, and community-building playbook that helped her go from cold start to sellout.
You’ll learn how to build high-value partnerships with local businesses, create authentic cross-promotions that drive leads, and launch member-get-member referral programs that feel good and convert. Laurel also opens up about overcoming rejection fears, her journey from burnout to impact, and how she’s creating a ripple effect of transformation for her members, her team, and her family.
Chapters:
(00:00) Introduction
(03:12) From Janitorial Sales to Gym Owner: Laurel’s Backstory
(08:45) The Service-First Mindset Behind Her Referral Success
(16:51) How to Build Local Partnerships That Actually Drive Leads
(21:10) Scripts, Social Tactics & Real Walk-In Conversations
(30:22) Creating the Scottsdale Wellness Collective
(34:46) The Instagram Strategy That Launched Her Studio
(41:53) Monthly Referral Events That Convert on the Spot
(47:16) Rejection Proof: How to Sell Without Fear
(52:13) The Real Close Rate—and What Success Really Looks Like🔗 Ready to GROW your GYM? Schedule a free call to learn how we can help: https://loudrumor.com/discover
Connect with Laurel
https://www.instagram.com/laurelroach
https://www.instagram.com/alloyscottsdalegrayhawk
https://alloypersonaltraining.com/location/scottsdale-grayhawk-az/More From Loud Rumor
Website: https://www.loudrumor.com/
Instagram: https://www.instagram.com/loudrumor
LinkedIn: http://www.linkedin.com/company/loud-rumor
Facebook: https://www.facebook.com/boom.loudrumor
Twitter: https://twitter.com/LoudRumor -
You’re Sitting on a Goldmine: Unlocking the Power of Email in Your CRM
In this episode, Mike Arce, CEO of Loud Rumor, reveals why most fitness studios are sitting on a goldmine—and wasting it. With over 4,000 gyms served across 11 countries, Mike breaks down the real difference between sending emails and doing email marketing.
Learn why your CRM is your most underutilized asset, how to think about paid vs. earned vs. owned traffic, and what a proper customer acquisition cost (CAC) should look like if you're aiming for real profitability. He also shares one of the most effective email tactics studios can use today to reignite leads you thought were long gone—the legendary 9-word email.
Whether you're trying to drop CAC, boost lifetime value, or stop depending solely on paid ads, this episode will show you how to turn your list into a lead-generating machine.
🔗 Learn more: loudrumor.com
-
What if social media could consistently bring new members to your gym without spending a fortune on ads? Felicia Romero shares her game-changing strategies that every gym owner needs to know!
In this episode of The GSD Show with Mike Arce, powerhouse entrepreneur, fitness expert, and media personality Felicia Romero reveals the strategies behind her rapid gym growth. As a franchise partner with Ohm Fitness and host of the Hi Felicia Podcast, Felicia shares how she turned her gym into a thriving community-driven business while mastering high-ticket sales and leveraging organic social media tactics.
You'll learn how to build a bulletproof belief system, integrate AI-driven marketing strategies, and maximize content creation efficiency – all while keeping your members engaged and coming back. Plus, Felicia opens up about her personal journey with fitness after 40 and how her mindset has transformed her entrepreneurial path.
Chapters:
(00:00) Introduction
(01:26) Social Media Hacks That Attract New Members
(08:14) High-Ticket Sales: Sell More Without Feeling Sleazy
(19:36) Building a Community That Keeps Members Coming Back
(23:10) How AI Can Help Your Gym Get More Clients
(27:33) Turning Social Media Followers into Paying Members
(34:24) Staying on Trend: Real-Time Social Media Strategies
(40:25) Content Creation Tips for Busy Gym Owners
(45:28) The Best Editing Tools for Quick, Professional Videos
(54:31) Final Thoughts: Key Takeaways to Grow Your Gym🔗 Ready to GROW your gym? Schedule a free call to learn how we can help: https://loudrumor.com/discover
Connect with Felicia:
Website: www.feliciaromero.com
Instagram: www.instagram.com/feliciaromero
Hi Felicia Podcast: https://podcasts.apple.com/us/podcast/hi-felicia-podcast/id1452882382More From Loud Rumor
Website: www.loudrumor.com
Instagram: https://www.instagram.com/loudrumor
LinkedIn: http://www.linkedin.com/company/loud-rumor
Facebook: https://www.facebook.com/boom.loudrumor
Twitter: https://twitter.com/LoudRumor -
There’s a new rule that could flip your entire business model upside down—especially if you rely on memberships, subscriptions, or recurring payments. Most business owners have never heard of it. Even fewer are ready for what’s coming. And the price of not knowing? Let’s just say... it’s not cheap.In this episode, Mike breaks down the rule, the risk, and the smarter way to move forward. If you charge monthly, you can’t afford to skip this one.
-
How This Studio Owner 3X’d Revenue and Built a Team That Scales
Hosted by Mike Arce, CEO of Loud RumorIn this episode, Mike Arce sits down with Caitlin Bovée, a studio owner in Ontario who scaled her business from $40K/month to over $160K/month—and opened a new location along the way.
They break down the mindset shifts, operational systems, and leadership habits that transformed her business, without relying on gimmicks or shortcuts.
You’ll learn:
– What Caitlin changed in her sales process to go from “no system” to 80–90% conversion
– How her team uses monthly optimization meetings to evolve with consumer behavior
– Why having a lead gen specialist (and no referral system) still works when the product is dialed in
– How focusing on leadership development—not just strategy—was the biggest unlockWhether you’re stuck at $50K/month or building toward your first $1M year, this episode will challenge how you think about growth—and help you focus on what actually drives results.
💡 Want help improving gym retention? Visit loudrumor.com/discover to schedule a call.
To learn more go to LoudRumor.com
Follow Us!
Instagram:Mike Arce- CEO & Founder of Loud Rumor
Loud Rumor- Where the Best Gyms Go to Grow
LinkedIn:
Mike Arce: https://www.linkedin.com/in/mikearcelive/
Loud Rumor: https://www.linkedin.com/company/loud-rumor
-
Description:
How To Lead from Any Seat on the Team — Managing Up for a Stronger Studio Culture
Hosted by Mike Arce, CEO of Loud RumorWhether you’re the owner of a gym, a front desk manager, or part of the coaching team, this episode is for you—and it’s one your entire team should hear.
Mike Arce breaks down one of the most overlooked leadership skills in business today: managing up.
You’ll learn:
– Why great teams don’t just manage down… they lead in all directions
– How to strengthen your studio’s culture without changing your title
– What most employees misunderstand about their leaders—and how to build real trust
– The mindset shift that turns frustration into influenceIf you're ready to create a gym culture where communication is clear, leaders grow stronger, and everyone feels seen—this episode will show you how.
Share it with your team. Set a time to discuss it. And start building the kind of studio people never want to leave.
💡 Want help improving gym retention? Visit loudrumor.com/discover to schedule a call.
To learn more go to LoudRumor.com
Follow Us!
Instagram:Mike Arce- CEO & Founder of Loud Rumor
Loud Rumor- Where the Best Gyms Go to Grow
LinkedIn:
Mike Arce: https://www.linkedin.com/in/mikearcelive/
Loud Rumor: https://www.linkedin.com/company/loud-rumor
-
🎧 How to Maximize the ROI from Your Coaching or Mastermind Program
Hosted by Mike Arce, CEO of Loud Rumor
If you're a gym owner investing in a mastermind or coaching program—or thinking about it—this episode is a must-listen. With over 15 years of experience in high-level coaching circles, Mike Arce breaks down the real keys to getting the most out of these programs.
You'll learn:
Why the best in the world always have multiple coaches
How surrounding yourself with winners shapes your habits and mindset
What “maximum value” really looks like (it’s not about attending every call or watching every video)
A game-changing mindset shift that separates good results from exponential growth
Tune in and discover how to focus on what actually moves the needle in your business—and why you don’t need to use every tool in the toolbox to win big.
👉 Visit LoudRumor.com to learn more about working with the team behind over 4,000 top fitness studios worldwide.
Follow Us!
Instagram: https://www.instagram.com/loudrumor/
Mike Arce- CEO & Founder of Loud Rumor
Loud Rumor- Where the Best Gyms Go to Grow
LinkedIn: https://www.linkedin.com/company/loud-rumor/
Mike Arce: https://www.linkedin.com/in/mikearcelive/
Loud Rumor: https://www.linkedin.com/company/loud-rumor
-
In this episode, Mike Arce, CEO of Loud Rumor, breaks down the key differences between managers and leaders and why understanding this distinction is crucial for business success. He shares an insightful exercise from a recent event, demonstrating how managers keep operations on track while leaders focus on judgment and growth.
Mike also introduces the "131" problem-solving method and emphasizes how leadership isn’t about title but mindset. Whether you're an owner, manager, or employee, this episode will challenge you to step up, think like a leader, and contribute to your company's success.
💡 Want help improving gym retention? Visit loudrumor.com/discover to schedule a call.
To learn more go to LoudRumor.com
Follow Us!
Instagram:Mike Arce- CEO & Founder of Loud Rumor
Loud Rumor- Where the Best Gyms Go to Grow
LinkedIn:
Mike Arce: https://www.linkedin.com/in/mikearcelive/
Loud Rumor: https://www.linkedin.com/company/loud-rumor
-
In this episode of The GSD Show, the leading fitness business podcast, we break down what it takes to be a successful employee in the gym space.
If you’re working in a boutique fitness studio—whether it’s HIIT, Pilates, yoga, kickboxing, spin, or any specialized training facility—this episode is packed with game-changing insights to help you thrive in your role.
Mike Arce, CEO of Loud Rumor, shares powerful lessons from working with over 3,700 fitness studios across 11 countries, revealing what separates top-performing employees from the rest. He breaks down key expectations, the mindset required to excel, and how to determine if a career in fitness is truly right for you.
You’ll learn:
✅ The must-have traits of highly successful gym employees
✅ The importance of culture fit and aligning with your gym’s values
✅ How to take ownership, embrace learning, and stand out as a leader
✅ Why sales, coaching, and management each require unique skill sets—and how to excel in your roleInspired by the latest GSDCON event at First Form HQ, this episode will challenge you to level up and redefine success in your fitness career. Tune in now and take your gym career to the next level!
🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.
To learn more go to LoudRumor.com
Follow Us!
Instagram: https://www.instagram.com/loudrumor/#Mike Arce- CEO & Founder of Loud Rumor
Loud Rumor- Where the Best Gyms Go to Grow
LinkedIn: https://www.linkedin.com/company/loud-rumor/
Mike Arce: https://www.linkedin.com/in/mikearcelive/
Loud Rumor: https://www.linkedin.com/company/loud-rumor
-
In this episode of The GSD Show, the leading fitness business podcast, we break down why most gym owners are stuck in a cycle of low profits and high attrition, but not Jeff Binek.
Jeff has turned his gym into a $2.3M real estate empire, built a 7-figure fitness business, and maintains industry-best retention rates—all while working toward removing himself from daily operations. If you're tired of the constant grind and want to learn how to build real, sustainable wealth as a gym owner, listen now!
To learn more go to LoudRumor.com
Subscribe to our YouTube channel for more stories like this: https://www.youtube.com/@Loud-Rumor
-
Follow Us!
Instagram:Mike Arce- CEO & Founder of Loud Rumor
Loud Rumor- Where the Best Gyms Go to Grow
LinkedIn:
Mike Arce: https://www.linkedin.com/in/mikearcelive/
Loud Rumor: https://www.linkedin.com/company/loud-rumor
-
In this episode of The GSD Show, the leading fitness business podcast, we break down one of the biggest challenges gym owners face—retention. He explains why most fitness studios struggle to keep members long-term and how shifting from a tactical to a strategic mindset can make all the difference.
Listeners will discover:
✅ The most common mistake fitness business owners make when trying to improve retention
✅ The Job to Be Done framework that top-performing studios use to retain 97-99% of their members
✅ Key metrics and leading indicators that predict cancellations—so gym owners can take action before it’s too late
✅ Real-world success stories of studios that reduced attrition from 20% to just 3%, adding hundreds of thousands in long-term revenueWith competition rising and fewer people holding boutique gym memberships, improving retention is more important than ever. Mike shares actionable insights that can transform a gym’s ability to keep members engaged, committed, and seeing results.
💡 Want help improving gym retention? Visit loudrumor.com/discover to schedule a call.
To learn more go to LoudRumor.com
Follow Us!
Instagram:Mike Arce- CEO & Founder of Loud Rumor
Loud Rumor- Where the Best Gyms Go to Grow
LinkedIn:
Mike Arce: https://www.linkedin.com/in/mikearcelive/
Loud Rumor: https://www.linkedin.com/company/loud-rumor
-
In this episode of The GSD Show, the leading fitness business podcast, we break down why most fitness business owners are focused on the wrong things regarding retention—and how simple adjustments in tracking, engagement, and results can dramatically reduce attrition.
While most gyms struggle to achieve sub-12 % attrition, Dave and Kimberley from Blended Athletics have cracked the code; keeping their members on average for over 2 years!If you’re tired of the endless cycle of new member sign-ups and cancellations, watch this now!
The secret behind their incredible success? Tune in to find out!
To learn more go to LoudRumor.com
Subscribe for new weekly videos on YouTube: https://www.youtube.com/@Loud-Rumor
-
Follow Us!
Instagram:Mike Arce- CEO & Founder of Loud Rumor
Loud Rumor- Where the Best Gyms Go to Grow
LinkedIn:
Mike Arce: https://www.linkedin.com/in/mikearcelive/
Loud Rumor: https://www.linkedin.com/company/loud-rumor
-
In this episode of The GSD Show, the leading fitness business podcast, we break down how storytelling impacts sales, leadership, and business growth.
The greatest CEOs and visionaries share one key skill: the ability to tell powerful stories.Mike Arce, CEO of Loud Rumor shares a real-life coaching session with a fitness business owner struggling to maintain top sales and retention. The missing piece? Authentic storytelling. Learn how conviction and details in your messaging can inspire your team, create deeper client connections, and drive success.
🔹 How storytelling boosts sales & retention
🔹 Why conviction is key in sales
🔹 Actionable tips to improve storytelling👉 Want to grow your fitness studio? Book a call: https://www.loudrumor.com/discover
To learn more go to LoudRumor.com
Follow Us!
Instagram:Mike Arce- CEO & Founder of Loud Rumor
Loud Rumor- Where the Best Gyms Go to Grow
LinkedIn:
Mike Arce: https://www.linkedin.com/in/mikearcelive/
Loud Rumor: https://www.linkedin.com/company/loud-rumor
-
In this episode of The GSD Show, the leading fitness business podcast, we break down what it takes to run a thriving fitness business.
Mike Arce sits down with Rick Mayo, CEO and Founder of Alloy Personal Training Franchise. Together, they explore:The key traits of successful fitness business owners.
Actionable strategies to attract more members, boost revenue, and optimize your operations.
Real-world insights from coaching fitness studios across the globe.
As a franchisee of Alloy with studios in Arizona and Texas, Mike shares firsthand experiences alongside his expertise gained from working with hundreds of fitness business owners. Whether you’re a seasoned gym owner or just starting out, this episode is packed with actionable takeaways to help you grow your business.
🎧 Don’t miss this engaging conversation full of leadership insights, growth strategies, and practical advice for fitness entrepreneurs!
-
In this episode of The GSD Show, the leading fitness business podcast, we break down the pervasive issue of stress among business owners, highlighting statistics that reveal the high levels of stress they experience compared to the general population.
Mike Arce emphasizes the importance of reframing stress as a challenge rather than a threat and shares practical strategies for managing stress, including time management techniques and delegation. The conversation aims to equip business owners with insights and tools to enhance their productivity and mental well-being.To learn more go to LoudRumor.com
Subscribe for new weekly videos on YouTube: https://www.youtube.com/@Loud-Rumor
-
Follow Us!
Instagram:Mike Arce- CEO & Founder of Loud Rumor
Loud Rumor- Where the Best Gyms Go to Grow
LinkedIn:
Mike Arce: https://www.linkedin.com/in/mikearcelive/
Loud Rumor: https://www.linkedin.com/company/loud-rumor
-
In this episode of The GSD Show, the leading fitness business podcast, we break down why chasing more leads might be the wrong focus for your fitness studio and how plugging the holes in your business can lead to massive growth.
Think more leads will fix your business? Think again. Drawing on insights from working with over 3,700 gyms worldwide, Mike explains why member retention—not lead generation—is the key to long-term success. What if your business could only grow by keeping the members you already have? Tune in to discover actionable strategies to reduce attrition, exceed client expectations, and turn your members into loyal advocates for your brand.To learn more go to LoudRumor.com
Follow Us!
Instagram:Mike Arce- CEO & Founder of Loud Rumor
Loud Rumor- Where the Best Gyms Go to Grow
LinkedIn:
Mike Arce: https://www.linkedin.com/in/mikearcelive/
Loud Rumor: https://www.linkedin.com/company/loud-rumor
-
In this episode of The GSD Show, the leading fitness business podcast, we break down the secret to cutting attrition and boosting revenue in your fitness business.
Jeremy and Luis share how consistent sales training, ancillary sales strategies, and team alignment helped them achieve an impressive 5% attrition rate—well below industry standards. Learn their actionable methods for increasing retention, driving revenue, and creating a strong, engaged team. This is a must-watch for gym owners looking to elevate their business.The secret behind their incredible success? Tune in to find out!
To learn more go to LoudRumor.com
Subscribe for new weekly videos on YouTube: https://www.youtube.com/@Loud-Rumor
-
Follow Us!
Instagram:Mike Arce- CEO & Founder of Loud Rumor
Loud Rumor- Where the Best Gyms Go to Grow
LinkedIn:
Mike Arce: https://www.linkedin.com/in/mikearcelive/
Loud Rumor: https://www.linkedin.com/company/loud-rumor
- Mehr anzeigen
