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In 1988, Ilo Orleans was an actor in NY who needed help gluing resumes to headshots then mailing them to agents and casting directors. So I helped. It was by listening to the market â listening to Ilo, that is â that I found myself on the path that has become Marketing Mentor. For the next installment in the âWhere are they nowâ series, I bring you my first client, Ilo Orleans. And if you like what you hear, weâd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
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In this new Q&A style episode, youâll learn what to do (and say) when a prospect ârejectsâ you, how to stay motivated to do your marketing, whether you can have more than one LinkedIn profile and more. And if you like what you hear, weâd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
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Total tactics In todayâs episode. I answer common questions from the SMP+ Outreach Club including âhow do I know if a prospect is right for me?â and âhow should I reach out to them if they are?â And if you like what you hear, weâd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor
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Content marketing is one of the most effective marketing tools for creative professionals â when you use it consistently. And a marketing newsletter is the most effective content marketing you can do. So todayâs episode is all about newsletters and its effect, ânewsletter magic.â And if you like what you hear, weâd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
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If perfectionism is getting in your way, this episode is for you. Public speaking coach, Gigi Rosenberg, shares ideas about how to leave perfectionism behind in order to be the real non-robotic you that only you can be, whether youâre on a stage, leading a meeting or in a 1:1 conversation. And if you like what you hear, weâd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
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Can you trust the results you get from AI â especially when it comes to finding actual clients? Thatâs the question I answered in this episode. If you want my help finding your best potential clients, check out my new 1:1
AI Client-Finding Coaching Calls. And if you like what you hear, weâd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
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Todayâs episode is an audio sneak peek at HOW Women Lead, part of HOW Design Live, this September 22-25 in Denver Colorado. Serial innovator, Angelia McFarland shares on the future of marketing and the role will AI play. And if you like what you hear, weâd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
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In this sneak peek into the monthly âOffice Partyâ for the Simplest Marketing Plan, I shared a new definition of content marketing and a few ideas about how to be âyouâ in your content marketing PLUS how I got lost in Paris! And if you like what you hear, weâd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
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More meeting magic! Meeting Maven, Linda Secondari of Studiolo Secondari, shares the 3 types of meetings, a few alternatives to meetings that save time, your most precious resource and much more. And if you like what you hear, weâd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
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If the mere mention of another meeting makes you shiver, this one is for you. In todayâs solo episode, Iâm sharing simple ideas about how to handle clients, prospects, colleagues and collaborators when it comes to meetings. And if you like what you hear, weâd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
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In Part 2 of my conversation with inventor turned therapy dog handler, Loren Sherman, we looked back lightly on some of the mistakes he made in his 3 careers. And if you like what you hear, weâd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
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On the day he sold his 23 year old contract furniture business, I talked with my good friend, Loren Sherman, inventor turned therapy dog handler, about, among other things, what heâd learned in the laboratory that was his business. And if you like what you hear, weâd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
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AI is changing our world and everyone has a different perspective on how. Todayâs episode, featuring Deborah Brozina, an Emmy-nominated filmmaker who runs Making Change Productions, is the first in a new series of conversations with creative professionals who share their take on AI. If you are curious about how to use AI to find the best clients, join my free webinar on Wed. May 29 at 12-1 PM ET, Potential Clients on Tap with AI. Sign up here: https://bit.ly/ontap111
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If youâre hanging by a thread in your business, this episode is for you. In it, I share a message I received from a client who followed her instinct and sent a perfectly-timed 3 sentence email to a past client, which led to a steady flow of work. And if you like what you hear, weâd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
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One of the most effective but underutilized marketing tools for creative professionals is the case study. Casey Hibbard, who calls herself a success story specialist, joined to share her expertise. So if youâve been thinking of doing some case studies to promote your own creative services, this episode is for you. And if you like what you hear, weâd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
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If you struggle with scope creep, this solo episode is for you. Today I bring you 6 of my tips to handle scope creep, plus a cameo from Pi, my current favorite AI. And if you like what you hear, weâd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
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Does your business model allow you to make the living you need to live the life you want? In this super interesting conversation with fellow business coach for creatives, Jessica Abel, we discussed 3 different business models for creative professionals. Which one is yours? If you like what you hear, weâd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
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How will AI affect your content marketing, especially your newsletter? Thatâs just one of the questions we answered in todayâs episode with one of my favorite (and funniest) guests, Michael Katz, whose business is writing newsletters for professional service providers. And if you like what you hear, weâd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
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Who do you trust when youâre in business for yourself? How do you know whom to trust? Not to mention trusting the market â but how exactly? That was the main topic in my latest crossover episode with Jenny Blake, author of Free Time, host of the Free Time Podcast, and one of my favorite conversation partners. And if you like what you hear, weâd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
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If youâre looking for an antidote to impostor syndrome, this episode is for you. I talked with agency owner, Ben Callahan, about, among many topics, a new way to think about content marketing that removes the fear and pressure. And if you like what you hear, weâd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
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