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Colleen Rue’s relationship with fitness has evolved over the years. Starting as a dancer and drill team member in high school, she transitioned to a fitness, aerobics, spin instructor then began running marathons, triathlons and ironman ultramarathons. While the events got harder, her connections with others grew stronger instilling a confidence that she could do anything if they believed in her.
In addition to being a 2x Ironman finisher (with plenty of 70.3 finishes too!) and having 20+ years of experience as a coach, personal trainer and fitness instructor, she stands on the other side of the start and finish line with 10+ years of experience as an event host, speaker, emcee and race announcer. Her ability to truly understand what competitors are going through, meet them where they are at, identify what they need at any given moment and offer a level of support they didn’t realize they needed has allowed her to create deep connections, fosters participant’s personal growth, and develops bonds for life.
Colleen Rue has the privilege of having a front row seat to see the struggle and heroic journey that endurance event participants’ go through and chooses to see the best in others for who they are and what they have to offer.
@voiceofthemountain, @colleenrue
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Growing up, Mitch Mathews didn’t know what hard was. He enjoyed what he was doing and was good at it. That was until the age of 25 when he lost his mother and his football career in the same weekend. These experiences lead to 3 years of pain and anger until he finally learned that hurt people hurt other people, but healed people can heal other people.
This shift in mindset led him to give his life the theme, “Redefine Hard” where he started improving his perspective on life through doing hard things repeatedly. These experiences not only help authenticate and heal himself but also expose him to others where he can learn their stories.
This former NFL athlete turned entrepreneur is using his chosen and unexpected adversity to accomplish 3 major “hard” goals that he hopes will impact millions of people. Mitch Mathews wants to break a world record by 34 years old, be the entrepreneur of the year in Utah by 39 years old and plans to give away $50 million dollars away in his lifetime.
@mitchmathews10
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TJ Malone is largely known for his accomplishments on the field including PLL Rookie of the Year, 2x All-American, 2x All-Big Ten Offensive player of the year and 2-time Tewaaraton Award nominee for the Penn State Lacrosse program. However, what he loves most is his process off the field. In fact, he prefers practice over games, uses wall ball as a form of meditation and believes in the power of “kaizen” or continuous improvement.
By devoting hours to practice and falling in love with process over product and visualizing the feeling he wants vs the outcome he desires, he has been able to overcome various obstacles or adversity. Instead, he creates moments that he will remember for the rest of his life versus living with feelings of defeat. TJ chooses a mindset that takes him away from “I CAN’T” through “I CAN” and all the way to “I GET TO!”
@tjmalone1
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Marc Hodulich is an avid adventurer, accomplished entrepreneur and proud father of two boys. While he has founded and exited multiple event series converging community, athletics and philanthropy, he is likely most known as the CEO and Co-Founder of 29029. This is an uphill premium endurance challenge that asks participants to hike up a major ski mountain, take a gondola down and repeat until they ascend 29029 feet or the equivalent height of Mt. Everest.
As Marc describes, 29029 combines a physical obstacle, mental adversity, sleep deprivation, hunger, and unpredictable elements of weather to create an experience that helps one find out who they really are. Marc also explains his mindset as an endurance athlete who has completed this challenge 15x along with several 100-mile events and an Ironman triathlon. He discusses his definition of endurance and the ability to make a choice between what we don’t want to do vs what we are able to do.
Through his experiences and business, he appreciates the opportunity to establish connections and relationships, help others become their best, and allow vulnerability and authenticity to bring out the best in himself. Marc is telling his own story while helping others write theirs as well.
@marc29029, @29029everesting, @29092trail
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Growing up in a sports family, John Armistead always had a ball in his hand and found success at an early age. In fact, he relied on his talent too much while neglecting the mental side of sports. When he found himself without any college athletic offers, he needed to shift his mindset to create an opportunity by making an impact on the field, in the weightroom and in the classroom.
He traveled across the country to play lacrosse at Richmond for 4 years then took his 5th year to go back west and play football and one of the most historic and prestigious programs in USC. While he didn’t focus on mental health growing up, he quickly learned how important it was while balancing athletics, academics, and college life. Navigating severe injuries also tested his identity without sport and forced him to find satisfaction in new things when his usual things were no longer there.
John is now combing his personal experience and passion to help others to build a platform called AthletesTogether to create awareness, community and actionable resources.
@athletestogether, @johnarmistead
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Valarie Cagle essentially grew up on a diamond as her siblings played baseball and softball. Practicing with her father, she learned how to become a player before becoming a pitcher. Her approach to the game translated to the collegiate level where she played and excelled at multiple positions at Clemson earning awards as a pitcher and hitter. Throughout her collegiate career, she became a 4X All-American, 4X All-ACC honoree, and ACC Player of the Year in 2021 and 2023. In 2023, she was also named as USA Softball Collegiate Player of the Year, NCAA D1 Softball Player of the Year, and Rawlings Gold Glove award winner.
Despite her tremendous success on the field, she struggled with her identity and faced several challenges that impacted her mental health off the field. She was so focused on being the player others needed her to be that she lost sight of the person she wanted to be. By learning to give herself permission to take care of herself and prioritize things she enjoyed doing, she redefined her relationship with the sport including her role on the field.
Valarie candidly shares that while we may see athletes smiling on the field, it does not show their entire story. She also explains that while others often remember us for what we did, it’s much more important to be remembered for who we are.
@val_cagle
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Growing up in a lower income household as the 5th of 6 kids, Kevin Krause did not have some of the privileges that others had and while he always knew there would be food on the table, he didn’t get to choose what he would eat. Early on, he learned that if he worked hard, he could earn the freedom to make his own choices.
While he stumbled into law enforcement as a career, his work ethic combined with his love of physical activity allowed him to excel and better handle the stress of his job. His appreciation for people and experiences caused him to invest in life outside of work by prioritizing scheduled and meaningful trips with friends and family evolving into what is now known as “Kevins rule.”
Kevin takes an intentional approach to his job, family, friends, fitness and other “boxes he needs to check” on a daily basis. As such, while others focus on the pain and discomfort of completing a major endurance event like riding a bike for 100 days x 14 days across country, climbing the equivalent of Mt. Everest in a weekend or completing an Ironman, Kevin looks at these challenges as a vacation!
Kevin Krause has been a law enforcement officer for 30 years, Ironman, winter mountaineer. He has completed two 100-mile races, finished Boston marathon in 2:28 and biked across America. He is a husband and father of 4. However, he believes that he is just, “an ordinary man doing extraordinary things!”
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Darian Cruz was always a huge dreamer working to chase the next great thing. Exposed to wrestling at age 4, he didn’t have to look far to find his heroes. They lived in his house or went to his local high school. Every Wednesday and Friday evening at the local dual meet, he witnessed how champions looked and acted. By surrounding himself with greatness and “keeping the main focus the main focus,” his own ideas turned into thoughts and ultimately became beliefs.
That belief system has been continuously tested with adversity, but he keeps learning to struggle well which lights a fire that motivates him even further. He has gone from a 2X Pennsylvania State Champ to a 3X NCAA D1 All-American to an NCAA National Champion and most recently he achieved the ultimate dream of becoming an Olympian competing in the 2024 Paris Olympics.
Darian shares his experiences, his perspective and the evolution of his mindset that have helped him become the man he is today, continues to be and wants to be in the future.
@dariantoicruz.pur
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Lindsey Wilson is a mindset and mental performance coach best known as The Sports Hypnotist™. With a professional basketball career spanning close to a decade, Lindsey took her knowledge of the mental game to work with collegiate athletes, professional athletes from Olympians and players in the NFL and WNBA, all the way to youth athletes.
She is the founder of Positive Performance™ and The Mindset Coach Academy™ where she helps aspiring mental performance coaches start their dream business and impact lives. She’s also the author of the upcoming book Think Like an Athlete which teaches the critical and undertrained skill of belief and how to build it to be successful on the playing field and off.
Lindsey’s exposure to mental performance came at age 16 and completely changed her perspective on how to navigate physical training with her mental barriers. She also learned the power of belief and importance of consistently training it to achieve the highest goals. Despite a successful career, she did fall short of her ultimate athletic goals but is using that experience and message to create and surpass her professional goals! Her mission is to teach mental performance tools so that coaches can have a massive impact on athletes’ performance, enjoyment of competing and life.
@lindseypositiveperform
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Dr. Michael Gervais is a high-performance psychologist, national bestselling author, and one of the world’s leading experts on the relationship between the mind and human performance. His clients include the NFL’s Super Bowl Champions, Seattle Seahawks, world record holders, Olympians, MVPs from every major sport, internationally acclaimed music artists, and Fortune 50 CEO’s. He is also the co-creator of the Performance Science Institute at the USC Marshall School of Business and has been featured in premier media outlets including NBC, ABC, FOX, CNN, ESPN, NFL Network, Red Bull TV, The Wall Street Journal, The New York Times, Outside Magazine, WIRED, Sports Illustrated and ESPN The Magazine.
As the host of the Finding Mastery podcast, he explores the psychology of the world’s most extraordinary thinkers and doers. Through his work and conversations, he explains how the top 1% have a fundamental commitment to be the very best leading them to seek out information and practices to train their mind.
Dr. Gervais also discusses the difference between mental toughness vs. psychological agility and how we can use specific mental training techniques to become better versions of ourselves, stop worrying about what others think of us and improve performance.
@michaelgervais
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Lanni Brown grew up surrounded by basketball. Her father, Dee Brown, was an NBA legend with the Boston Celtics. Her sister is currently playing in the WNBA and her brother is a D1 Basketball player. While she also found success in the sport, she faced lots of comparisons with her family, struggled to separate her self identity from her performance and ultimately realized that she was “not feeling basketball.”
Her transition to the D1 level exacerbated her struggle as she felt different from her teammates because she didn’t love her sport and even felt selfish, ungrateful and guilty that she was getting a scholarship despite not being fully invested. Lanni chose to shift her mindset and focus on energy, positivity and enjoying the moments and making an impact in her own way.
Since her competitive career has ended, she is pursuing a Master’s at Jacksonville University in Clinical Mental Health Counseling with the plan to pursue a PhD in Clinical Psychology She is combining her personal experiences and education to better support student athletes as an advocate, ambassador and future clinician.
@alanni.noelle
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Dee Brown was a 12-year NBA legend and member on the 1990’s Boston Celtics all decade team.
While so many young kids dream of the NBA, Dee Brown just wanted to use basketball to get a free college education. By creating a process, locking in and having no fear of failing, he found himself as the 19th overall pick by the Boston Celtics in 1990. Having the opportunity to play alongside legends like Larry Bird, he learned how to focus on solutions vs successes, apply mindfulness to sport and the power of information, motivation and inspiration.
By mastering these concepts, he was also able to build a level of confidence and trust in himself to make up an iconic dunk on the spot that was memorialized and recreated years later. Through his experiences as a player, coach, parent and now an administrator at Jacksonville U, Dee Brown shares the “B principles” that are necessary for a championship culture in sports, school and life.
@deebrown_og
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Sydney Moore is a Division 1 Volleyball player at Syracuse University pursuing her master’s in marketing. Before Syracuse, Sydney was a senior captain at Cornell University where she majored in psychology with a focus in neuroscience and human development. Her initial love was basketball but as the pressure increased, her confidence decreased and her motivation to improve became fear based, she found volleyball as a refreshing change. As her understanding of health and wellness grew, so did her interest in pursuing information for herself and others.
Sydney created a video podcast titled, “Let’s Talk About It” which discusses and advocates for important topics that affect student-athletes such as mental health, gender equity, going pro, and more. In 2022 Sydney was awarded the Billie Jean King Youth Leadership Award at the ESPYs for her work to introduce the Fair Play for Women Act into Congress and was named one of Glamour Magazine’s College Women of the Year 2023.
Sydney discusses her own process and passion that embodies the characteristics for which she has been recognized including intelligence, bravery, confidence and compassion. She has worked so hard to find her own voice and is using that voice to empower other female athletes.
@ssydney.mmoore
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Born with cerebral palsy, Kyle Pease knew his life was different and understood he would always need help but believed he could do everything others could do. His family believed the same and chose a mindset of relentless optimism to focus on what he can do vs cant’t do. He graduated from Kennesaw State University with a degree in sports management and partnered with his brother Brent Pease for a creer total 125 races including making history as the first push-assist brother duo to complete the IRONMAN World Championship in Kona, Hawaii.
While Brent’s resume includes 11 Ironman events and several 70.3 and Olympic distance triathlons, he shares countless examples of being physically broken needing his brother, Kyle to work even harder mentally to inspire them both to realize, “where there's a wheel, there's a way!”
Like many siblings, Brent and Kyle tease eachother, yell at eachother and show unconditional love for eachother. Through their nonprofit, the Kyle Pease Foundation, they have championed more than 100 athletes across 1000+ events and raised more than $10 million in aid. They have offered support through programs such as scholarship opportunities, purchasing adaptive sports equipment and participating in educational campaigns about cerebral palsy and other disabilities.
By going through this journey together, they have both become better brothers, better friends and better men by becoming better, “one mile at a time. “
@bpease9, @thekylepeasefoundation
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On the field, Ashley Hatch has dominated the game of soccer as a 2-time NCAA All-American at BYU, US Women’s National Team member with 21 appearances, 2017 NWSL Rookie of the year, the Washington Spirit’s all time leading scorer, 2021 Best Player of the Year and 2022 ESPY award winner.
Off the field, she has worked even harder establishing a foundation of undeniable belief through every stage and phase of her career. This mindset has grown with her commitment to mental training where she devotes intentional time and energy to learning actionable skills that have directly led to her success and confidence despite several setbacks Including major injuries and recently missing the World Cup Roster for 2025.
“Hatchy” as she is known by her teammates, is described as, a professional in every sense of the word, one of the most process-oriented people, someone who can create something out of nothing, and a really special human who is absolutely goated!”
@ash_smash33
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Shaylee Ungos has a special connection with Volleyball; it is a part of her Hawaiian culture, and her parents met each other playing the sport. However, she really fell in love with the sport while living in Korea on a military base during Covid. It provided an outlet and ability to see her friends when she would be otherwise isolated. Without the resources, coaching and support that other elite athletes in America are afforded, she created her own process largely training alone and used social media as a tool to document and track her progress but also develop content for recruiting.
Ironically, it was documentation of a major injury and the pain of losing her sense of self as an athlete that opened her eyes to how much support and love she had all along and inspired her smile at the little things and appreciate every piece of joy. In addition to redefining her relationship with sports, she also redefined her relationship with social media and become more intentional about creating and consuming. In doing so, she improved not only her p[physical but also mental health.
She is currently a collegiate volleyball player, THO Campus Captain, an awesome mental health advocate, and a content creator for student-athletes who has built her own social media following to over 50k followers while helping others learn how to capitalize on NIL. Shaylee has even partnered with United Sports Abroad a non-profit that supports military kids like herself with recruiting, media exposure, and camp or tournament opportunities.
@shayleeungosvb
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The Aumiller Sisters had it all. Or so they thought. Star collegiate lacrosse players, who graduated and landed jobs on Wall Street, married amazing men, and then moved back to their hometown of Baltimore to start their families. But their lives soon unraveled as they were confronted with the challenge of their lifetimes -- infertility.
In heartbreaking meetings with doctors, they were each told they would never have children. What followed was a decade long quest to prove the doctors wrong. Through grit and determination, digging into the mindset learned through athletics, they endured years of miscarriages, failed IVFs, painful D&C’s, the shattering loss of a newborn, and the birth of an “extreme preemie” with special needs.
Their memoir, Bitches on IVF, tells the story of their struggles and successes in the world of infertility. How, against all odds, they now have eight children between them including two cousins born by the same surrogate. This conversation highlights the challenges they faced, how they overcame them and how it has shaped their parental experiences.
@aumillersistersivf
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Growing up in Northern California with a single mom, twin brother and limited finances, Nahshon Garrett was unable to afford team sports, so he gravitated towards wrestling. Initially introverted, his confidence grew as from the beginning, he found himself, “always on the edge of beating someone.” Given his success, he had the opportunity to travel across the country to attend Cornell University exposing himself to a new area, new living situation and new culture. He was faced with the dilemma to conform to his environment or let his environment crush him. He made the choice to adapt and become the man he wanted to be. Despite always feeling a little behind his peers, every year he focused on more growth and more experiences.
This mindset led to more wisdom and joy within himself and his sport. Through his journey, he has found success on the mat becoming a 4X EIWA Champion, 4X NCAA All-American, NCAA Champion, 2X US Open Silver Medalist and 2X World Team Trials Champion. More importantly, he has found success in self-love and reflection by viewing setbacks as opportunities and taking accountability for every circumstance regardless of the outcome while accepting that sometimes things are not good or bad but rather, “just the way they are.”
@nahshongarrett_
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At age of 6, while all her peers huddled around the ball, Civana Kuhlmann was already setting herself apart as she had learned about proper spacing. Her ability to view the soccer field like a problem to solve cultivated a “no quit” mindset that helped her become relentless, aggressive and determined. The same belief system that helped her excel also ended up hurting her emotionally and physically.
As an athlete, Civana has represented the United States in multiple World Cup Qualifiers, a U17 FIFA World Cup, won 2 National Championships and played in 3 Final Fours as a member of the Stanford University women’s soccer team, and was drafted to the Washington Spirit in January 2023.
As a human being, she has endured seven surgeries for four major injuries since August 2019 including 2 torn ACL’s, 2 hip surgeries, and a fractured femur. She has also lost a close friend and teammate to suicide.
Through her experiences, she continues to ponder everything that got her to this point, and most definitely uses everything she has learned so far while still searching for lots.
@civanakuhlmann
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Ryan Deakin’s first impressions of wrestling were spot on: it was tough, it looked different, and he could directly affect the outcome. His work ethic set a foundation for success where he won the state title as a 10th grader in high school. The next year, he lost his state semi-final match in overtime to someone he had previously beaten. Instead of challenging his identity, he appreciated the major loss that enabled him to see that he was much more than just a wrestler who had unconditional support and love from his family. Free of pressure, he won another state title as a senior.
What followed was a historic career where he became an NCAA D1 National Champion, 4X NCAA D1 All-American, 3X Big Ten Champion, 2X Northwestern male Athlete of the year, and 2020 and 2022 Hodge Trophy Finalist awarded to the best collegiate wrestler in the Nation. He has also experienced success at the international level where he won US Open National Freestyle Title in 2017 and 2019 and won a silver medal for Team USA in the Junior World Championships.
Ryan shares the mindset that allowed him to accomplish success on the mat, in the classroom as a 5X Academic All-American and Big Ten Medal of Honor recipient but most impressively as a 5X team captain at Northwestern University. He works hard, he leads by example, and he never questions the tough things because he believes no matter the outcome, “you will never regret the sprints.”
@ryandeakin, @iron.summit
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