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  • This week Ari sits down with alt-pop singer, rapper & multi-hyphenate, Noga Erez. Her breakout album Off The Radar earned worldwide acclaim and her sophomore project KIDS brought even greater success. She recently released a new record THE VANDALIST, which has further cemented her place as a one-of-a-kind artist of the modern era. 


    Noga Erez has garnered fans across the world, including superstars like Billie Eilish, Missy Elliott (who Noga collaborated with on her 2022 single “Nails”), Gal Gadot, and Finneas. She has sold out the Bowery Ballroom in NY, El Rey Theatre in LA, and Menora Arena in Tel Aviv on her headlining tours. Erez has performed at Bonnaroo, Primavera Sound, Austin City Limits, Lollapalooza, and has been featured on Jimmy Kimmel Live! as well as The Kelly Clarkson Show.


    In this episode, Ari and Noga talk about the creation process and the craft of songwriting. They also delve into themes from her latest record, including: how social media has affected society and the ways releasing music has changed in recent years. THE VANDALIST is Noga’s first record on a major label, so she shares details of what that experience has been like for her. Noga also talks about what it means to be an Israeli artist in a larger global context, and how that has impacted her life and work.


    https://www.nogaerez.com/


    00:00 The Meaning of Music in Life

    01:05 Introducing Noga Erez and Her New Album

    02:42 Navigating the Music Industry Chaos

    03:36 Being an Israeli Artist in Today's World

    04:36 The Creation Process of 'THE VANDLIST'

    06:31 Collaborating with Real Musicians

    11:35 Exploring Themes of PC Culture in Music

    16:55 The Impact of Social Media on Society

    24:41 The Sad Generation and Its Challenges

    30:00 The Role of Music in Finding Purpose

    34:43 Songwriting Process and Collaboration

    37:26 The Creative Process Behind Songwriting

    42:07 Navigating Major Label Dynamics

    46:40 The Impact of Social Media on Artists

    55:18 The Challenges of Being an Israeli Artist

    01:10:48 Defining Success in the New Music Business


    Edited and mixed by Ari Davids

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com


    Hosted on Acast. See acast.com/privacy for more information.

  • This week Ari sits down with Zena White, the chief operating officer at Partisan Records. Partisan is an internationally renowned independent record label headquartered in Brooklyn, NY. Zena has overseen global strategy for #1 charting, Grammy-nominated, Mercury Prize-winning album campaigns across Partisan’s diverse roster that includes IDLES, PJ Harvey, Cigarettes After Sex, Blondshell, the Fela Kuti estate and many more. Zena is also on the board of organizations like World Independent Network, A2IM, RIAA, and is a Recording Academy Member. Prior to Partisan, Zena was Managing Director at The Other Hand marketing services company in London, where she worked with artists such as Run The Jewels, Sharon Jones & the Dap-Kings, Charles Bradley, and more.


    Zena tells Ari about ORCA (Organization for Recorded Culture and Arts) a nonprofit she’s involved with that uses research to demonstrate the economic, social, and cultural value of music. Then later, she takes us behind the scenes of Partisan Records, explaining where they spend their marketing money, how much they spend, and more. Ari and Zena discuss ‘old-school’ marketing tactics like radio, PR, print media, digital and TV, and Zena sheds light on how artists get on Late Night shows… along with how much that costs. Yep—it costs. Ari and Zena also dive deep into the world of ‘new media’ and discuss how Partisan spends its money in the new age of social media. Tune in to hear stories about how Cigarettes After Sex got off the ground and to get a glimpse into the inner workings of indie labels!


    https://partisanrecords.com/ 

    https://www.orcaformusic.com/


    00:00 Investing in Artists: The New Music Business

    04:48 Inside Partisan Records: A Label's Journey

    10:00 Cigarettes After Sex: A Case Study in Success

    24:42 The Balance of Data and Creativity in A&R

    34:06 Marketing Strategies for Independent Artists

    40:50 The Evolving Landscape of Music Marketing

    46:28 Public Relations and Its Impact on Artist Development

    52:13 Navigating Television Appearances and Their Costs

    55:30 The Role of Local Press in Ticket Sales

    01:02:26 Influencer Marketing and New Media Strategies

    01:08:58 The Formation and Purpose of Orca

    01:19:05 Defining Success in the New Music Business


    Edited and mixed by Ari Davids

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com


    Hosted on Acast. See acast.com/privacy for more information.

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  • This week, Ari is joined by Jason Lipshutz, the Executive Director of Music at Billboard. Jason has written about music for over a decade and has penned cover stories on Taylor Swift, U2, Blink-182, Lorde, Bon Iver, Mumford & Sons, among many others. He was formerly a deputy editor at Fuse Media and has contributed to VIBE, The Hollywood Reporter, Spinner, and Popjustice. Jason recently released a book about Linkin Park called It Starts With One.


    In this illuminating interview, Jason shares his perspective on the state of music journalism, how he approaches conducting interviews, who decides what gets reviewed and who goes on the cover at major music publications. Ari and Jason also trade stories about their experiences with publicists and managers trying to squash stories to protect client images. If you're interested in the inner workings of the music journalism industry, this episode is for you!


    Check out Jason’s new audiobook: https://aristake.io/ul1wx7 


    00:00 The Balance of Music Journalism

    03:10 Writing a Book vs. Cover Stories

    05:56 The Evolution of Linkin Park

    13:02 The Art of Interviewing Artists

    18:09 The Changing Landscape of Music Journalism

    29:19 Navigating the Pressures of Music Journalism

    36:05 The Editorial Process at Billboard

    41:44 Balancing Traffic and Storytelling

    45:04 Personal Fandom in Journalism

    48:14 Writing a Book on Linkin Park

    56:33 Championing Creativity in the Music Industry


    Edited and mixed by Ari Davids

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com


    Hosted on Acast. See acast.com/privacy for more information.

  • This week Ari sits down with Lucas Keller, the Founder & President of Milk & Honey, an entertainment management company that represents some of the world’s biggest songwriters, artists, and producers. Established in 2014, Milk & Honey is a hybrid agency that works in both the music and sports industries and has offices in Los Angeles, New York, Nashville, Dallas and London. On the music side, Milk & Honey represents world-class creators including the writers behind Dua Lipa’s “Levitating,” BTS’s “Butter,” Justin Beiber/Luis Fonsi’s “Despacito” and many other international hits. Lucas and Ari talk about the state of music publishing and go deep into the ethics of royalties and producer points. Lucas explains how publishing and record deals work these days and gives his inside scoop on major catalog sales. Lucas also shares Milk & Honey’s process for setting up hit songwriting sessions.


    If you’re a songwriter, artist, producer, or anyone in the industry who wants to learn more about the ins and outs of music publishing, this episode is for you. 


    https://www.milkhoneyla.com/


    00:00 The Art of Songwriting: A Daily Grind

    04:51 Understanding Music Publishing Terminology

    10:04 The Financial Landscape for Songwriters

    15:11 The Impact of Collaboration on Songwriting

    19:50 Navigating the Complexities of Publishing and Royalties

    24:52 The Future of Songwriting: Challenges and Opportunities

    26:20 The Evolution of Songwriting and Collaboration

    34:04 Understanding Publishing Deals in Today's Market

    48:07 The Growing Importance of Catalog Sales

    51:56 Defining Success in the New Music Business


    Edited and mixed by Ari Davids

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com


    Hosted on Acast. See acast.com/privacy for more information.

  • This week Ari sits down with John Summit, one of the most sought-after DJ/producers in the global dance world. John is a superstar DJ, producer, and owner of his own label, Experts Only. He has nearly a billion all-time global streams across his own catalog, two number 1 US dance radio hits, and two top 10 tracks on the Billboard Hot Dance/Electronic Songs chart. Summit has sold out iconic venues such as BMO Stadium, MSG, the Forum, Coachella, EDC, Tomorrowland and other major festivals all across the globe.


    John tells Ari all about how he got his start (making music with a day job, producing songs in his parents' basement), and how those humble beginnings led to him touring the world as a celebrated artist. He talks about how he got his career “break,” and gives practical advice to aspiring DJ/producers. John also talks about running Experts Only and how he hopes to develop the label.


    Keep up with John Summit at: https://www.instagram.com/johnsummit/


    00:00 Breaking Out of the Local Scene

    06:07 Creating an Album vs Singles

    08:59 Staying Inspired Creatively

    12:12 The Evolution of Live Performances

    14:53 Navigating the Pandemic: A Turning Point

    17:47 The Power of Persistence

    24:00 Collaborating Remotely

    33:16 Designing Arena Shows vs Festival Shows vs Clubs

    38:46 Behind The Curtain of Experts Only Label

    47:20 Experts Only Party Nights and Community Building

    51:14 Marketing Support for Artists on Experts Only

    53:04 Advice for Aspiring DJ/Producers


    Edited and mixed by Ari Davids

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com


    Hosted on Acast. See acast.com/privacy for more information.

  • This week Ari sits down with Tony Kiewel, the President of Sub Pop Records and co-founder of ORCA (Organization for Recorded Culture and Arts). Sub Pop has repped iconic artists like Nirvana, Soundgarden, Beach House, The Postal Service, Flight of the Conchords, Iron & Wine, Father John Misty, and many more. Tony’s organization, ORCA, is a “think tank comprised of international independent music labels committed to increasing music’s economic, social, and cultural value.” ORCA has done incredible research to demonstrate the tangible value of music in our society. ORCA also works with numerous record labels to increase financial and contractual transparency between labels and artists. 


    In this episode, Tony shares the inner-workings of his experience at Sub Pop. He breaks down how independent record labels function in 2024 and how exactly his label invests in the future of their artists. Ari and Tony discuss how ORCA’s research could help influence law and policy changes for the music industry and how the organization helps people outside of the industry understand how things work. Tony talks about what Sub Pop looks for when it comes to signing new artists, how they develop current artists on their roster, and how they go about working with undiscovered artists vs. artist on the cusp of stardom. If you’re interested in the inner workings of indie labels, you won’t want to miss this episode!


    ORCA: https://www.orcaformusic.com/ 


    “Setting the Stage: How Music Works” study by ORCA: https://aristake.io/orca


    00:00 Understanding the New Music Business

    05:26 The Formation of ORCA and Its Goals

    10:16 The Importance of Transparency in the Music Industry

    16:07 The Challenges Facing Independent Artists

    22:42 The Role of Indie Labels in Artist Development

    33:56 Artist Development Strategies at Sub Pop

    42:58 Investments in Emerging Artists

    51:15 Revenue Streams and Financial Models

    01:00:19 Marketing and Tour Support Budgets

    01:10:36 Trends in Physical vs. Digital Sales

    01:17:26 Mutually Beneficial Artist-Label Relationships


    Edited and mixed by Ari Davids

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com


    Hosted on Acast. See acast.com/privacy for more information.

  • This week Ari sits down with Dorian Perron, the co-founder of Groover, a platform that connects artists who want to promote their music with media outlets, radio stations, record labels, playlist curators and industry professionals seeking emerging talents. Ari and Dorian go in depth about how artists can safely pitch their music and receive constructive feedback from industry professionals. They discuss the current state of playlisting—specifically how to avoid botted playlists and streaming fraud while promoting your music. You’ll also get to hear Ari’s unfiltered thoughts about Groover and other playlisting platforms in this deep-dive conversation. If you’re an artist who self-promotes their music, this episode is for you.  


    Get 15% off your first campaign with Groover with the code ARISTAKE


    Website: Groover.co 


    Variety Article (Streaming Fraud): https://variety.com/2024/music/news/spotify-artists-streaming-fraud-1235965379/ 


    00:00 Artists' Goals and Varying Needs

    01:18 Introduction to Groover

    02:08 Streaming Fraud and Shady Companies

    03:35 The Ecosystem of Playlist Curators

    05:28 What is Groover?

    09:41 Evolution of Playlists and Curators

    12:26 Starting Groover in California

    13:21 The Rise of Playlists

    14:17 Types of Playlists on Spotify

    17:05 Groover's Focus on User-Generated Playlists

    18:28 The Impact of Playlists on Artists' Careers

    19:26 Nourishing Different Types of Playlists

    22:38 Pitching Songs to Playlist Curators on Groover

    26:53 Paying for Consideration, Not Placement

    28:21 The Streaming Fraud Issue

    35:42 Verifying Legitimacy of Playlists

    40:26 Factors Affecting Success on Groover

    44:46 Defining Success in the New Music Business

    50:42 Tailoring Music to Please Curators

    56:26 Quality vs. Tailoring in Groover Campaigns

    01:05:39 Varied Results on Groover

    01:09:18 Finding Your Own Pace in the Music Business


    Edited and mixed by Ari Davids

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com


    Hosted on Acast. See acast.com/privacy for more information.

  • This week, Ari sits down with AyseDeniz, a classical pianist and composer with a Bachelor's from Eastman School and a Master's from the Royal Academy of Music. In 2022, she was listed as one of the 20 under 40 Young Shapers of the Future of Music by Encyclopaedia Britannica, alongside notable artists such as Adele, Lil Nas, and Lorde. In this episode, AyseDeniz talks about how she collaborates with AI to compose new works of music. AI tools have changed AyseDeniz’s career trajectory as an independent artist, even though she’s an incredibly skilled classical musician. Ari and AyseDeniz discuss the ethics of composing and collaborating with AI and how she has used these tools to propel her career forward. Check out AyseDeniz at: https://www.adpianist.com/


    00:00 Exploring the Classical Music Industry and AyseDeniz's Background

    02:14 Using AI to Create Classical Piano Compositions

    03:43 The Emotional Component of AI-Generated Music

    04:11 The Ethics of AI in Music Creation

    05:06 AyseDeniz's Journey in Scoring for Film and TV

    06:32 The Future of AyseDeniz's Music Career

    47:35 Creating AI-Generated Compositions

    50:07 Authenticity in Music Performance

    51:06 Ethical Considerations in AI Music Generation

    57:49 The Need for Regulations and Laws

    01:13:25 The Future of Music with AI


    Edited and mixed by Ari Davids

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com


    Hosted on Acast. See acast.com/privacy for more information.

  • Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com


    This week, on the New Music Business Podcast, Ari sits down with Louis Marks and Fabian Brown of Ropeadope Records, a label that’s been around in the jazz world for 25 years and has worked with Snarky Puppy, Christian Scott, Greg Spero, Terrace Martin, Questlove, Spanish Harlem Orchestra, Taj Majal, Dirty Dozen Brass Band, Sister Gertrude Morgan, and so many more. In this episode, Louis and Fabian talk about how most of their artists cannot make a living just from streaming revenue. They share the ways they’ve been evolving, as a label, to elevate and lift their artists in the ever changing landscape of the new music industry. This conversation discusses the ins and outs of streaming, social media, physical sales, downloads, bandcamp, touring, patronage, community, and so much more. 


    00:00 - Introduction

    04:55 - The Mission of Ropeadope Records

    18:43 - Rethinking the Value of Music

    24:22 - Preserving Contemporary Music

    31:32 - Re-Educating Fans and Focusing on the Connection

    44:44 - The Limitations of Streaming Platforms

    53:29 - Exploring Alternative Models for Artist Support 


    Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

    Ari's Take Academy: https://aristakeacademy.com

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

    Instagram: https://www.instagram.com/aristake_

    TikTok: https://www.tiktok.com/@aris.take

    X: https://twitter.com/ArisTake

    Threads: https://www.threads.net/@aristake_

    YouTube: https://www.youtube.com/user/aristake1


    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    X: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand


    Connect with Ropeadope Records:


    Website: https://ropeadope.com/

    Instagram: https://www.instagram.com/ropeadope/

    Bandcamp: https://ropeadope.bandcamp.com/

    X: https://x.com/ropeadope

    YouTube: https://www.youtube.com/ropeadope99


    Edited and mixed by Ari Davids

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Hosted on Acast. See acast.com/privacy for more information.

  • Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com


    This week, Ari sits down with Jaylon Ashaun, a talented R&B artist currently based in LA via Atlanta and Houston. Jaylon found success by regularly releasing music and building a direct artist-to-fans community online. His song “Strawberries and Wine” took the digital music world by storm, with over 25 million streams of its various versions. Last year, Jaylon toured the US with major R&B acts Xavier Omar and Hojean. Ari and Jaylon discuss the importance of connecting with fans directly, how to capitalize on and move past viral moments to build a sustainable career, and how Jaylon has built his superfan community, Global Nomads, online.


    Chapters:

    00:00 Taking Risks and Putting Out Music

    14:24 The Power of Regularly Releasing Music

    19:37 Developing a Super Fan Community

    27:52 Perseverance, Collaboration, and Artistic Identity

    28:22 Building a Community and World Around Your Music

    31:16 Engaging with Fans and Nurturing Your Community

    33:06 The Power of Physical Merchandise

    40:18 The Evolving Music Industry and the Importance of Adaptability


    Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

    Ari's Take Academy: https://aristakeacademy.com

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

    Instagram: https://www.instagram.com/aristake_

    TikTok: https://www.tiktok.com/@aris.take

    X: https://twitter.com/ArisTake

    Threads: https://www.threads.net/@aristake_

    YouTube: https://www.youtube.com/user/aristake1


    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    X: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand


    Connect with Jaylon Ashaun:


    Website: https://www.jaylonashaun.me/

    Instagram: https://www.instagram.com/jaylonashaun

    Tiktok: https://www.tiktok.com/@jaylonashaun

    Spotify: https://open.spotify.com/artist/5dhseP7KiICmkxT5waM1Md


    Edited and mixed by Ari Davids-Ergas

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Hosted on Acast. See acast.com/privacy for more information.

  • Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com


    This week, Ari sits down with Ni/Co, the musical duo of LA-based couple Dani Brillhart and Colton Jones. Their most recent song “On Purpose” has taken the internet by storm with over 6.2 million streams on Spotify and YouTube. Ni/Co built their early career by releasing covers on YouTube and placing their songs in sync. They have garnered over 75 million views on YouTube and have landed 6-figure sync deals with their music. However, as their covers became more popular and they wrote under various monikers for sync, Dani and Colton had to make a decision: did they want to prioritize these paths or re-center their career around original music? This conversation dives into the details of publishing and label deals, Ni/Co’s journey through sync, their experience going viral on TikTok, and how they clarified their artist identity to stay true to their vision along the way.


    00:00 - Introduction and Background

    10:39 - The On Purpose Journey and Release

    15:47 - Meeting and Starting as a Couple

    26:23 - Signing a Publishing Deal and Sync Placements

    30:11 - Separating Covers and Originals

    42:52 - The Success of 'On Purpose'

    49:05 - Influencer Campaigns, Viral Songs, and the Importance of Diversifying Revenue Streams

    1:13:20 - Challenges and Scams in Revenue Collection


    Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

    Ari's Take Academy: https://aristakeacademy.com

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

    Instagram: https://www.instagram.com/aristake_

    TikTok: https://www.tiktok.com/@aris.take

    X: https://twitter.com/ArisTake

    Threads: https://www.threads.net/@aristake_

    YouTube: https://www.youtube.com/user/aristake1


    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    X: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand


    Connect with Ni/Co:


    Website: https://nicomusicofficial.com/

    Instagram: https://www.instagram.com/ni.co_official

    TikTok: https://www.tiktok.com/@ni.co_official

    Spotify: https://open.spotify.com/artist/2IR0GSCHsTo7gSw8HHLBnr


    Edited and mixed by Ari Davids

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Hosted on Acast. See acast.com/privacy for more information.

  • Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com


    Ankit Desai is the founder and CEO of Snafu Records, the world's first AI-enabled artist services company. Snafu's algorithms identify talented artists from all over the world, which the company then invests in growing and supporting. Before starting Snafu, Ankit was at Universal Music, where he worked with artists like Tove Lo, Avicii, Swedish House Mafia, and Shawn Mendes. For his work at Snafu and Universal, Ankit was recognized by Forbes 30 under 30 Europe, and Nordic Music Business' 20 under 30.


    Mira Howard currently serves as the head of Snafu's Song Fund. While she has an education in physics and economics and an MBA from Cambridge, she also has had a lifelong love for music and writes and plays music in her own time. In her career Mira has worked scaling creative startups, and is passionate about bringing Snafu to the artists of the world.


    This week, Ari is joined by Ankit Desai and Mira Howard of SNAFU records, to discuss how they built a completely new type of record label from the ground up. They aim to change the way artists think about their music as a business asset, encouraging artists to invest in their catalogs and not just focus on new releases. Ankit and Mira explain how SNAFU aims to change the game and create a win-win situation for all of its artists, maximizing success and longevity all while keeping the rights in the hands of the artists.


    00:00 - Discovering and Investing in Unsigned Artists

    13:05 - Improving and Increasing Artists' Listenership

    29:34 - Don't Give Up on Your Catalog: The Value of Old Songs

    39:29 - Social Media Strategies: Coaching Artists for Success

    44:53 - Playlist Power: Investing in Catalogs

    51:48 - Snafu's Business Model: Partnering with Undervalued Artists

    56:31 - Supporting Female Creators: The Snafu Women's Creator Fund


    Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

    Ari's Take Academy: https://aristakeacademy.com

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

    Instagram: https://www.instagram.com/aristake_

    TikTok: https://www.tiktok.com/@aris.take

    X: https://twitter.com/ArisTake

    Threads: https://www.threads.net/@aristake_

    YouTube: https://www.youtube.com/user/aristake1


    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    X: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand


    Connect with Snafu Records :


    Website: https://www.snafurecords.com/

    Instagram: https://www.instagram.com/snafurecords/

    TikTok: https://www.tiktok.com/@snafurecords

    X: https://x.com/snafu_records

    LinkedIn: https://www.linkedin.com/company/snafu-records/


    Edited and mixed by Ari Davids

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Hosted on Acast. See acast.com/privacy for more information.

  • Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com


    Fly by Midnight is comprised of Justin Bryte and Justin Slavo, two best friends who honed their craft in New York and are now making waves in Los Angeles, creating and self-distributing emotive pop music.

    In the episode, they discuss their journey as independent artists, starting with cover videos on YouTube and transitioning to original music. They talk about the intentional decision to release covers alongside their original music to maintain their existing fan base. The duo reflects on the importance of DIY and the value of creating high-quality content on a low budget. They also discuss the challenges of gaining industry recognition and label interest, as well as the changing landscape of virality on platforms like YouTube and TikTok. Fly By Midnight discusses their approach to creating viral videos and their experimentation with different types of content. They also talk about their experiences with booking agents and their plans for future releases.


    Chapters

    00:00 Intro

    04:53 The Thrill Tour

    08:17 From Covers to Originals

    19:10 Content on a Budget

    28:50 Label Involvement

    37:59 Balancing Virality and Authenticity

    44:46 Animation and Video

    52:42 Keeping Content Fresh

    1:00:21 Distribution

    1:11:12 Making it in the New Music Business


    Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

    Ari's Take Academy: https://aristakeacademy.com

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

    Instagram: https://www.instagram.com/aristake_

    TikTok: https://www.tiktok.com/@aris.take

    X: https://twitter.com/ArisTake

    Threads: https://www.threads.net/@aristake_

    YouTube: https://www.youtube.com/user/aristake1


    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    X: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand


    Connect with Fly by Midnight:


    Website: https://www.flybymidnight.com/

    Spotify: https://open.spotify.com/artist/4rQTEdG6hDVOlDUFKs9EjZ?si=fsDqg7-6RbiEWV5diJGkTA

    Instagram: https://www.instagram.com/flybymidnight/

    TikTok: https://www.tiktok.com/@flybymidnight

    YouTube: https://www.youtube.com/channel/UCJDQtPgwh6oV5MbPmclqIAg


    Edited and mixed by Ari Davids

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Hosted on Acast. See acast.com/privacy for more information.

  • Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com


    This week, Ari is joined by Henry Vargas and Jose Corona of the band “The Red Pears,” an indie band who has seen recent success particularly in the live performance scene, coming hot off the heels of their Coachella performance. They discuss their journey in the music industry, from playing backyard concerts to opening for bands like Interpol and performing at iconic venues like The Greek and The Forum. They share their insight on the importance of building relationships, treating people with respect, and staying true to themselves, attributing their success to their hard work, determination, and the support of their dedicated fan base. 

    The Red Pears also highlight the significance of live shows and the impact they have on their audience, sharing their experiences of connecting with fans and the importance of showing gratitude for their support.


    Chapters

    00:00 - Welcome

    03:38 - From backyard concerts to Coachella

    13:43 - On their recording process

    24:45 - Balancing your career and booking shows

    33:09 - How did they start touring?

    38:25 - Building a fanbase from word of mouth

    48:25 - Finding your booking and management team

    1:01:27 - Meeting your idols


    Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

    Ari's Take Academy: https://aristakeacademy.com

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

    Instagram: https://www.instagram.com/aristake_

    TikTok: https://www.tiktok.com/@aris.take

    X: https://twitter.com/ArisTake

    Threads: https://www.threads.net/@aristake_

    YouTube: https://www.youtube.com/user/aristake1


    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    X: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand


    Connect with The Red Pears:


    Website: https://theredpears.com/

    Spotify: https://open.spotify.com/artist/3FRYBFCNEBWMjk6kvwjHQT

    Instagram: https://www.instagram.com/theredpears/

    TikTok: https://www.tiktok.com/@theredpears_626

    X: https://x.com/TheRedPears


    Edited and mixed by Ari Davids

    Music by Brassroots District

    Produced by the team at Ari’s Take



    Hosted on Acast. See acast.com/privacy for more information.

  • Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com


    This week, Ari is joined by sisters Caitlin & Sid Powell, the artists behind the hit group Neoni, to discuss the shift in the industry towards video content, and how they were able to capitalize on their own TikTok virality. Additionally they explain why they chose to stay independent despite being approached by numerous labels, and how staying DIY has helped their career. They also discuss their release strategy and how they go about maximizing attention on various platforms despite not yet touring. To wrap up the interview, they provide insight into how other artists can find success while remaining independent. 


    Caitlin and Sid blend Alternative Pop with electronic music, creating a unique sound as Neoni. Since 2020, they have steadily built a substantial catalog, releasing their breakout debut album, Wars in a Wonderland, in the fall of 2021, followed by All My Favorite Monsters in 2022. With two viral TikTok hits, "Darkside" and "Royalty," amassing over 2 billion views, and a rapidly growing social media presence, Neoni continues to gain organic traction with each new release.


    Chapters

    00:00 Intro

    04:35 New project releases, live shows, and YouTube covers

    09:22 Neoni’s journey and evolution

    16:33 How DJs influenced their sound

    21:03 From 20k to 250k streams a day

    28:42 What taking meetings with major labels is like

    36:02 How they convert listeners into fans

    43:27 Leaning into social media for promotion

    49:36 Why they still release horizontal videos

    56:06 On live performing and touring


    Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

    Ari's Take Academy: https://aristakeacademy.com

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

    Instagram: https://www.instagram.com/aristake_

    TikTok: https://www.tiktok.com/@aris.take

    X: https://twitter.com/ArisTake

    Threads: https://www.threads.net/@aristake_

    YouTube: https://www.youtube.com/user/aristake1


    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    X: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand


    Connect with Neoni:


    Spotify: https://open.spotify.com/artist/38wxcfNEqMwuPniHvplin5?si=NYWsV7e1TdCSFD9bqdu_yw

    Instagram: https://www.instagram.com/weareneoni/

    TikTok: https://www.tiktok.com/@weareneoni

    Website: https://weareneoni.com/


    Edited and mixed by Ari Davids

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Hosted on Acast. See acast.com/privacy for more information.

  • Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com


    Haley Joelle is a 24-year-old songwriter and artist from outside of Portland, OR, currently based in LA. Haley is known for her unique and specific approach to storytelling in her songs that have resonated with millions of people around the world. Her lyrics touch on family dynamics, the complications of growing up, grief, and heartbreak - all lending themselves to help her listeners feel less alone. 


    Haley’s songs have been discovered on popular playlists including Spotify’s Chilled Hits, Chill Pop, Fresh & Chill, Sad Hour, Sad Songs, Today’s Singer-Songwriters, Morning Commute, Mellow Evening, and Apple Music’s Breaking Pop, In My Room, Acoustic Chill, Today’s Acoustic, Acoustic Memories, and New Music Daily. Her songs have been streamed more than 100 million times, and featured in Amazon Prime Video’s #1 most watched non-English language original movie, ‘Culpa Mía’ as well as the popular TV shows ‘Love Island USA’ and ‘Love Island Games.’ 


    After a couple tour support slots, and with 450k+ engaged fans around the world, she embarked on her first mini headline tour in December 2023 after the release of her album ‘Me And My Past.’ Haley’s next album is due September 2024.


    00:00 - Intro

    03:55 - Haley’s songwriting and album process

    15:52 - Alternative music programs and networking

    21:50 - How did Haley find other collaborators?

    29:29 - Haley on music videos

    34:07 - On staying independent and talking to labels

    43:07 - Pitching for playlist inclusions

    55:23 - Where does the money go?



    Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

    Ari's Take Academy: https://aristakeacademy.com

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

    Instagram: https://www.instagram.com/aristake_

    TikTok: https://www.tiktok.com/@aris.take

    X: https://twitter.com/ArisTake

    Threads: https://www.threads.net/@aristake_

    YouTube: https://www.youtube.com/user/aristake1


    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    X: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand


    Connect with Haley Joelle :


    Website: https://haley-joelle-merch.myshopify.com/

    Spotify: https://open.spotify.com/artist/4pZOG8ump4odtJJA4Cy7S8

    Instagram: https://www.instagram.com/itshaleyjoelle/

    X: https://x.com/itshaleyjoelle


    Edited and mixed by Ari Davids

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Hosted on Acast. See acast.com/privacy for more information.

  • Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com


    Claude Brooks started his career as an actor with notable success, having starred in a few series and acted in over 300 episodes. His production company has Executive Produced and created over 500 episodes of television across a vast range of genres. 


    In the children’s arena, Claude Brooks created and produced The Discovery Kids’ Emmy Nominated children’s show, “Hip Hop Harry”, for which new content is currently being produced for over 15 digital platforms, and has spawned a live touring show and successful merchandising program. Most recently, Claude co-created with Snoop Dogg “Doggyland,” an innovative music based 3D animated children’s show on YouTube, HappyKids.tv and Kidoodle. “Doggyland” is a NAACP Image Award winner for “Outstanding Best Short Form” 2024.


    This week, Ari and Claude discuss his hit kids show co-created with Snoop Dogg, “Doggyland.” Claude discusses his journey of building a successful show and the importance of perseverance and consistency. They also touch on how he got to collaborate with Snoop Dogg on the show, as well as the impact of social media platforms and how it has grown the show. He also shares his insight on the virality of the song “Go Go Go, Who’s Next?” and how he leverages TikTok to build a fanbase. 


    Claude shares his experience working with DistroKid as a music distributor and the benefits of payment splitting. They conclude by discussing future plans for Doggyland, including potential collaborations and a movie.


    Chapters


    00:00 Intro

    04:09 Success of Children's Music Shows

    10:30 Building a Hit Kids Show

    28:18 Business Model of YouTube Kids Shows

    30:42 The Power of Persistence and Activity in Achieving Success

    35:42 The Growth and Success of Doggyland

    48:34 Challenges of Content Creation and Distribution

    58:22 The Role of DistroKid in the Music Industry


    Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

    Ari's Take Academy: https://aristakeacademy.com

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

    Instagram: https://www.instagram.com/aristake_

    TikTok: https://www.tiktok.com/@aris.take

    X: https://twitter.com/ArisTake

    Threads: https://www.threads.net/@aristake_

    YouTube: https://www.youtube.com/user/aristake1


    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    X: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand


    Connect with Claude Brooks:


    Website: https://ctotheb.com/

    Instagram: https://www.instagram.com/doggyland_kids/


    Edited and mixed by Ari Davids

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Hosted on Acast. See acast.com/privacy for more information.

  • Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com


    Deva Anderson is an award-winning Music Supervisor and Executive with unparalleled range and depth. Over the course of her career, she has worked on more than 40 feature films with some of the most esteemed filmmakers in the industry, as well as more than 30 original series for television. Deva excels at facilitating collaboration and envisioning music that brings a director’s vision to life.


    She is the Head of Music for Tom Hanks's production company, Playtone, where she has overseen music for all their productions for 25+ years, including the Oscar-nominated film Greyhound, Band of Brothers, and The Pacific.


    Outside of her work at Playtone, Deva has worked with some of Hollywood's most prolific directors, including Denis Villeneuve (Dune) and Jonathan Demme (Silence of the Lambs). She's also a music consultant and music-supervised Columbia Pictures' Blade Runner 2049, and Netflix's upcoming 2024 film The Piano Lesson.


    Ari and Deva discuss the role of supervisors in film and TV, her approach to finding and obtaining music for productions, the process of clearing said music, and discusses the variety of projects she has worked on at Playtone, Tom Hanks’ production company.


    Deva Anderson also highlights the role of music representatives in ensuring that all rights are cleared and that the business side of music is properly understood. She touches on the changing landscape of streaming networks and the budgets and fees associated with music placements. Finally, she concludes by discussing the use of library music and the potential impact of AI on music creation and production.


    Chapters


    00:00 The Path to Becoming a Music Supervisor

    08:02 Spotting Sessions: Collaborating with Composers and Directors

    13:58 Public Domain Music: Using Historical Songs

    28:41 The Role of Indie Artists in Music Licensing

    34:19 Music Supervision and Playtone

    48:20 The Value of Library Music

    50:42 The Influence of AI in Music Creation and Production

    54:26 Breaking into the Music Supervision Field


    Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

    Ari's Take Academy: https://aristakeacademy.com

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

    Instagram: https://www.instagram.com/aristake_

    TikTok: https://www.tiktok.com/@aris.take

    X: https://twitter.com/ArisTake

    Threads: https://www.threads.net/@aristake_

    YouTube: https://www.youtube.com/user/aristake1


    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    X: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand


    Connect with Deva Anderson :


    IMDb: https://www.imdb.com/name/nm0026620/

    LinkedIn: https://www.linkedin.com/in/deva-anderson-b385a6283


    Edited and mixed by Mikey Evans

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Hosted on Acast. See acast.com/privacy for more information.

  • Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com


    This week, Ari is joined by David Rishty, the President of Palm Tree Records. They discuss Palm Tree’s partnership with Sony, the value of radio and satellite platforms like SiriusXM, and the many ways labels can help with artist development. Palm Tree Records is a joint venture with Sony Music, co-founded by Kygo and his manager, Miles. It operates as an indie label with major label resources, providing a small, tight-knit team and the support of a major label when needed.


    David Rishty's journey in the music industry began as a writer, penning features for a variety of publications including Billboard. During his tenure there, he launched the Billboard Dance 100 artist ranking and partnered with top brands including SiriusXM and Apple Music. His passion for building a brand crossed over to artist development early on in his rise with the founding of Exchange Management. In the seven years since its inception, Rishty’s artist roster has collectively earned more than 600 million streams and performed at over 400 shows. He has since brought this management mindset to Palm Tree Records, providing a holistic approach to artist development and creating a boutique label experience. Palm Tree’s roster remains select at less than a dozen artists, yet has amassed over 750 million total streams to date.

    Chapters


    00:00 The Evolution of Dance Music and DJ Culture

    05:14 The Role of Major Label Resources in Artist Development

    09:04 The Importance of Radio Promotion and Other Revenue Verticals

    11:24 Building a Brand and Fan Base with Palm Tree Records

    24:00 Releasing Music and Establishing a Presence During the Pandemic

    28:49 The Impact of SiriusXM and the Different Radio Landscape

    35:18 The Power of Short-Form Video Content

    47:21 The Importance of Trust in Label-Artist Relationships

    55:28 Defining Success in the Music Industry


    Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

    Ari's Take Academy: https://aristakeacademy.com

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

    Instagram: https://www.instagram.com/aristake_

    TikTok: https://www.tiktok.com/@aris.take

    X: https://twitter.com/ArisTake

    Threads: https://www.threads.net/@aristake_

    YouTube: https://www.youtube.com/user/aristake1


    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    X: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand


    Connect with David Rishty:


    Website: https://www.palmtreerecords.com/

    LinkedIn: https://www.linkedin.com/in/david-rishty/

    Instagram: https://www.instagram.com/daverishty/

    X: https://twitter.com/DaveRishty


    Edited and mixed by Ari Davids

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Hosted on Acast. See acast.com/privacy for more information.

  • Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com


    This week, Ari is joined by Laura Jones, a producer manager and founder of Little Underground Management. They discuss negotiating contracts, signing up and coming producers, and navigating royalty splits. Little Underground Management represents producers and helps connect them with artists, with her role being 50% creative and 50% business administration. On the creative side, she acts as a musical matchmaker, connecting producers with artists, songwriters, and engineers. On the business side, she negotiates fees, contracts, and schedules, and oversees the entire recording process. In this conversation, Ari and Laura discuss the complexities of songwriting and publishing splits in the music industry. They explore how songwriting credits are determined, the challenges of splitting royalties, and the politics involved in negotiating publishing deals. Laura shares insights into how deals are structured, the importance of contracts, and the challenges of getting paid in a timely manner. 


    Chapters


    00:00 The Importance of Contracts for Producers

    02:23 Understanding Master Royalties and Publishing

    09:39 The Role of Producer Managers in Connecting Producers with Artists

    23:33 How Producer Deals Work: Fees and Royalties

    34:01 Navigating Different Genres and Deal Structures

    36:28 The Complexities of Publishing Rights

    49:40 Challenges of Getting Paid in the Music Industry

    53:49 The Importance of Contracts for Producers and Songwriters

    01:02:19 Finding a Manager as a Producer


    Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

    Ari's Take Academy: https://aristakeacademy.com

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

    Instagram: https://www.instagram.com/aristake_

    TikTok: https://www.tiktok.com/@aris.take

    X: https://twitter.com/ArisTake

    Threads: https://www.threads.net/@aristake_

    YouTube: https://www.youtube.com/user/aristake1


    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    X: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand


    Connect with Laura Jones:


    Website: https://www.littleundergroundmanagement.com/

    Instagram: https://www.instagram.com/little_underground_mgmt/

    LinkedIn: https://www.linkedin.com/in/laura-jones-876240a

    X: https://twitter.com/LittleUmgmt


    Edited and mixed by Ari Davids

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Hosted on Acast. See acast.com/privacy for more information.