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I am super excited to feature serial podcasting entrepreneur Alex Sanfilippo the creator of several amazing platforms for podcasters such as podmatch, podcast SOP, Pod Lottery and pod Talks.
If you're passionate about podcasting and want to learn how to be successful, this episode with Alex Sanfilippo is a must-listen! He discusses his journey as a serial entrepreneur in the industry, the challenges he's faced, and his vision for the future of podcasting. You'll also get tips on how to find guests for your podcast and build valuable relationships with other podcasters.
1. Alex's journey as a serial entrepreneur in the podcasting industry
2. The challenges and opportunities Alex has encountered along the way
3. Alex's vision for the future of podcasting
4. The importance of serving one person at a time
Learn more at https://podcastingresourcesguide.com/how-alex-sanfilippo-is-helping-podcasters-succeed
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For the last episode of Season 1 of the “Podcasting Strategy” podcast I’m revisiting and updating an older episode of my first podcast, “The Podcast Growth Show”. Back in 2018 we talked about the benefits of widely distributing podcast show notes articles using the StoryChief platform.
StoryChief excels in “content marketing”, for blogs as well as for podcast episode articles . And for our clients, we still follow this approach as one of the best ways to organically grow and promote a podcast to this day, while growing an email list and social following in the process.
The StoryChief platform has evolved and grown since then, and yet much has stayed the same.
And, we still offer a 20% platform discount to our followers.
Episode Links And ResourcesFull Episode Links and Resources: https://www.podcastingstrategy.com/episode/content-marketingHere is the list of Workflow Tools we are talking about in these episodes: https://polymash.me/workflow-toolsIn the meantime, please follow us on YouTube and subscribe to The Podcast Growth ChannelLearn more about the show at https://podcastingstrategy.comVisit Polymash Podcasting at https://polymash.com/podcast-production/
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As Podcasters we all know that growing our social media following is important, but it's also time consuming. Evergreen posting addresses a key problem with social media: If you don't promote your content often enough, it will quickly fade into obscurity. And promoting the same thing over and over again gets exhausting and boring.
Links and ResourcesWe go into much more details, pros and cons in the full episode, so just click for links, tools and resources, goto https://podcastingstrategy.com/episode/evergreen-posting/
Learn about the show at https://podcastingstrategy.comVisit Polymash Podcasting at https://polymash.com/podcast-production/To try SmarterQueue: https://polymash.me/smarterqueue
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Let's assume you’re a business podcaster, and you want to write the perfect podcast introduction for your next episode. And you also need some copywriting to create show notes excerpts, Youtube teaser copy, multiple social media posts variations, meta-descriptions for SEO or even Instagram slides and stories. These short-form pieces of content is is what we at Polymash call podcast micro-copy.
We know how hard it is to write an introduction that captures attention and gets listeners or readers excited about what they are going to hear or read next. That’s why we highlight some Artificial Intelligence tools in this episode of the Podcasting Strategy Show! These can help you craft the perfect micro-copy for every episode of your podcast or blog post in just minutes. No more writers block! Just tell the tool what type of tone you want (witty, bold, professional) and let the AI do all the work for you!
AI tools can help give your audience exactly what they need for each episode – a great introduction that makes them eager to listen or read on. And with over 10,000 different types of introductions available, there’s no way anyone could get bored listening/reading any one particular series again!
Plus, these tools are free so sign up for right now, with a 10,000 word AI generator credit, so check out the links in this episode today before time runs out!
So what is micro-copy? Well, you've been listening to it. The introduction for this episode you just heard was 95% generated by an AI tool we will talk about in this episode.
00:00 - An Introduction To Micro Copy
02:51 - Micro Copy Use Cases
07:02 - Podcast Show Notes Content Series Recap
10:31 - Jasper AI Overview and Features
15:14 - Our Favorite Jarvis AI Templates
23:14 - Jasper AI Demo For An AIDA Intro
27:53 - Links And Resources
Links and ResourcesTo try Jarvis and get AI credits from our Polymash Deal for 10K words:
https://polymash.me/jasper
We go into much more detail and the pros and cons of each in the full episode, so just click for links, tools and resources, goto https://podcastingstrategy.com/episode/podcast-episode-titles
Learn about the show at https://podcastingstrategy.comVisit Polymash Podcasting at https://polymash.com/podcast-production/
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Creating better episode titles is one of the most important steps to ensure your podcast episodes are discoverable, will will stand out and get listens as well as new subscribers for your podcast. But creating compelling episode titles can be hard. And in this episode we will highlight our favorite tool for crafting great podcast episode titles.
Links and ResourcesFor links and resources, goto https://podcastingstrategy.com/episode/podcast-episode-titles
Here is the list of Workflow Tools we are talking about in these episodes: https://polymash.me/workflow-toolsVisit Polymash Podcasting at https://polymash.com/podcast-production/
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Podcast show notes articles are crucial in the promotion of a podcast. Especially the way we think of them as a podcast marketing agency. In this, the first episode of a multi-part series, we highlight the first three tools of many. They save us massive time in show notes production process, and have a huge impact on getting the most business value from podcasting as a content strategy.
For links and resources, goto https://podcastingstrategy.com/episode/episode-show-notesLearn about the show at https://podcastingstrategy.comVisit Polymash Podcasting at https://polymash.com/podcast-production/ YouTube Video: https://www.youtube.com/watch?v=4Pa7axpUaVI
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"Can you help us launch a podcast on YouTube?" I've been asked this a lot, lately. We hear from businesses that think of a Podcast as something that lives on YouTube. And we hear from a lot of podcasters who would like to repurpose podcast content when growing a YouTube channel. In this episode we cover all the angles, including the difference between repurposed vs original content.
Episode Links And Resources
Links, resources and show notes are at https://podcastingstrategy.com/repurpose-podcast-contentTrailer video on YouTube: https://www.youtube.com/watch?v=3YJMi2OvuBUHere is the list of Workflow Tools we are talking about in these episodes: https://polymash.me/workflow-toolsIn the meantime, please follow us on YouTube and subscribe to The Podcast Growth ChannelLearn more about the show at https://podcastingstrategy.comVisit Polymash Podcasting at https://polymash.com/podcast-production/
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In this episode of our content syndication series we will be focusing on publishing podcasts to content hubs. https://podcastingstrategy.com/episode/content-hubs The podcasting space is rapidly growing, and it has become harder to build an audience. With podcasts becoming more common, more and more content hubs are adding audio support to their platforms. So publishing your podcast show notes and audio players on content hubs can connect you to new audiences.
But there is also the long-term value of search engine visibility through back-links. And content hubs are great for this too, since they carry high Domain Authority
Episode Contents00:00 - Introduction - Watch the video here: https://www.youtube.com/watch?v=nbS3D6jQdrQ00:43 - Previous Episode Recap01:53 - Content Hubs Overview02:32 - Publishing on the Medium Content Hub03:58 - Publishing on Blogger05:16 - Content Syndication on the Ghost Platorm06:49 - Syndicating Show Notes Via RSS08:28 - Publishing Show Notes To Google My Business08:53 - Email Marketing WIth Show Notes Episode Notifications10:37 - RSS Emails On Active Campaign11:33 - Email Marketing Options With Ghost12:22 - Automating Email Notifications With MailChimp13:20 - Publishing to e-Commerce Hubs14:09 - Preview: What's NextFor links and resources, goto https://podcastingstrategy.com/episode/content-hubs
Learn about the show at https://podcastingstrategy.com
Visit Polymash Podcasting at https://polymash.com/podcast-production/
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How we publish for our clients on social media channels — it is only the initial promo push for new episodes. To reach outside our clients existing followers, we include a form of influencer marketing. Click here for the video.
Content Syndication on Social Media Channels Table of Content00:00 - Intro00:33 - Previous Episode Recap01:35 - Content Syndication To Social Platforms02:56 - Platform: Twitter03:21 - Hashtags on Twitter and Instagram03:43 - Platform: Instagram05:20 - Platform: Facebook05:31 - Platform: Linkedin06:13 - How our Influencer Campaigns Work
Learn More About Podcast Content Syndication HereFor links and resources, goto https://podcastingstrategy.com/episode/media-channelsLearn about the show at https://podcastingstrategy.comVisit Polymash Podcasting at https://polymash.com/podcast-production/ Watch on Youtube: https://www.youtube.com/watch?v=_4hhriq5vRE
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Podcast Content Syndication for show notes is the concept of distributing your show notes articles as widely as possible. The timing of how this content is scheduled is a key to success.
For links and resources, goto https://podcastingstrategy.com/episode/timing-is-keyFor the video, watch here: https://www.youtube.com/watch?v=8NPMwRDcTW4
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This show explores podcast-based content marketing strategies and stories for organizations and entrepreneurs.
I’m Juergen, founder of the Polymash digital strategy agency. Really the origin of our agency was the fact that NONE of our clients liked to create and write their own content. Does that sound familiar? But they all LOVED talking with others about their area of passion and expertise.
Podcasting As Content StrategyAnd so we helped them launch podcasts. The funny thing was that initially we thought podcasting would be an easy fix. Of course we were wrong, podcasting, as many of you will know, can be a lot of work. But the point is that it is worth it. Over the years, we have honed in on strategies that maximize podcasting as a multi-channel content strategy.
Coming Up in Season 1Season 1 is a short series of 4-5 episode that will explain how we, at Polymash, use the concept of “content syndication” for our own client podcasts. “Content Syndication” is basically about re-purposing content across many channels, and distributing that content as widely as possible.
Coming Up in Season 2Season 2 will launch with some guests and stories of how entrepreneurs are using podcasting as a content strategy for their own business or personal growth.
BackgroundBy way of quick background: We at Polymash have launched dozens of podcasts, produced over 3,000 episodes. We have been doing this successfully since 2014. Our clients range all the way from the UN and Pfizer to smaller non-profits, businesses and entrepreneurs.
So I hope you are curious to learn more — as well as hear from our guests. So follow us and subscribe at podcastingstrategy.com.
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In wrapping up Season 1 of the Podcast Growth Show, I thought it would be a good idea to reflect on the topics we have covered this season. So what I'd like to do in this episode is to do that in the form of a podcast marketing checklist.
For complete video show notes & resources:
https://PodcastGrowthShow.com/e10For demo videos, podcasting resources and links:
https://Podcast GrowthShow.comPodcasting Resources Guide
https://podcastingresourcesguide.com
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Podcast workflow is not just about recording and producing episodes. It is the result of an overall podcasting content strategy.
This episode reveals our podcast production and strategy blueprint. All our little secret tips, tricks, tools and gear we use to save massive amount of time along in our own production process.
To download our blueprint, for links to the tools we are demonstrating in this video as well as podcast workflow resources we are demonstrating, please visit.
https://podcastgrowthshow.com/e9
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When podcasters market their show, podcast directories are an incomplete solution and not enough for multi-channel podcast syndication and distribution.
Learn how to widely distribute your episode show notes. There are content hubs and publishing destinations you may not have thought of before. And discover a platform to help automate your content distribution to gain quick traffic and SEO rank wins.
Visit https://podcastgrowthshow.com/e8 for a demo and links to the podcasting optimized content syndication platform we use. -
It's not that Facebook is a poor platform to promote a podcast on. It's that that the method most experts recommend is flawed. We explore 5 reasons why, and what to do instead.
For resources, links and the full episode show notes, please visit https://podcastgrowthshow.com/e7
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Podcast launch marketing with contests may not get you into the "New and Noteworthy" section of iTunes anymore, but is still a great podcast promotion idea for lots of other reasons. Here are some tips for running contests to attract fans and subscribers.
For complete video show notes & resources:
https://PodcastGrowthShow.com/e6For demo videos, podcasting resources and links:
https://Podcast GrowthShow.comPodcasting Resources Guide
https://podcastingresourcesguide.com/
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This episode and complete walk through video explores why podcast website design should focus on email list building instead of on iTunes subscribers. It offers a design pattern optimized for increasing your podcast subscriber email list.
For complete video show notes & resources:
https://PodcastGrowthShow.com/e5Podcasting Resources Guide
https://podcastingresourcesguide.com/For more demo videos, podcasting resources and links:
https://Podcast GrowthShow.com
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One of the best things about having an interview style podcast is that you get to talk and collaborate with some really cool people.
You might have the assumption that your podcast guest will share and promote your podcast after the interview goes live.
But getting your podcast guest to help co-promote "their" episode is often more difficult than you might think. Here are some tips to make this easy for you both.
For complete video show notes & resources:
• https://PodcastGrowthShow.com/e4
Podcasting Resources Guide
• https://podcastingresourcesguide.com/
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How effective are paid podcast advertising strategies, and do they work for podcasters trying to promote their show? Which ad platforms are the most effective? And which are the most affordable? We take a look behind the scenes of 3 platforms, Google AdWords, Facebook and Podcast Ad Networks.
For complete video show notes & resources:
https://PodcastGrowthShow.com/e3For demo videos, podcasting resources and links:
https://PodcastGrowthShow.comPodcasting Resources Guide
https://podcastingresourcesguide.com/
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This episode covers reveals how "Podcast Guesting" is one of the best possible marketing strategies for podcasters.
Please visit https://PodcastGrowthShow.com/e2 for the full details, links, downloadable outreach templates, resources and tools.
The tactical benefits of podcast guesting are too many to count. Great for your SEO: Guest appearances on podcasts usually result in a back-link to your business website. This is a big deal because links to your site are one of the most important ranking signal Google uses. So if you are podcasting as content strategy and want your show to appear in search results more easily, you've got to have links to your site. Each time you appear on someone else's show, this is a likely outcome.
It's evergreen: while you are likely to get an initial boost, the episode you appear on will continue to exist. And will allow people to discover your own business or podcast.
Above all, you can attract your ideal audience: people who listen to podcasts already. If listeners like you as a guest, they will check out your own show. We have seen this countless times. A great appearance on a popular show can skyrocket your own podcast subscriber base overnight, especially if your podcasting website is designed for conversion.
If you can take your own message, mission and values and match it with that of your host's podcast, you are attracting a super engaged audience.
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