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We welcome back an old friend for this final episode of The Programmatic Life, Harvin Gupta Head of Commercial Partnerships, Scope3. In a powerful end to the season, the discussion turns towards the rise of the ethical consumer, the impact of digital ad land on the world around us and how we can each contribute to a long-lasting, sustainable world.
The views or opinions expressed by the speakers are solely their own and do not necessarily represent the views or opinions of Xandr Inc.
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Never before have we had so much access to content. Social media has lowered the barriers of entry for content creators, while the increase in streaming services and broadcaster-on-demand platforms have pushed the bar higher and higher for the standard of content. But how much choice is too much?
We’re joined by Alexandra Ong, Senior Data Stratagey Manager, Advanced Ads at Warner Brothers Discovery to get her take on how choice is changing the future of advertising.The views or opinions expressed by the speakers are solely their own and do not necessarily represent the views or opinions of Xandr Inc.
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DSP, SSP, CPM, CPC, PMP, CPV…WTF? It’s no secret that the programmatic world is complex, but we’re on a mission to simplify it. This week, Paul Gubbins, VP CTV Strategy at Publica stops by to share his opinion on how to navigate the acronyms. We put his communication skills to the test by introducing the ‘dining table test’ asking Paul to describe what he does without the use of some of the most common bits of industry jargon. Do you think he can do it?
The views or opinions expressed by the speakers are solely their own and do not necessarily represent the views or opinions of Xandr Inc
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With the return of in-person events this year, we invited Lauren Ogúndèkó, Chief Digital Officer at Initiative on to the podcast, to talk through the realities of these events. The team get into what it's like speaking on stage, discuss networking tactics offering advice for anyone attending 'alone', and reflect on how these trade shows have evolved, and continue to do so, over the years.
The views or opinions expressed by the speakers are solely their own and do not necessarily represent the views or opinions of Xandr Inc. -
On this episode, we are joined by Asahi Europe & International’s Global Head of Media Touchpoints, Ross Sergeant. The group put on their own consumer hats and talk about their favourite ads, the ones that have stayed with them for years. They discuss the effectiveness of advertising and Amina manages to steer the conversation onto her favourite topic of conversation – privacy. Enjoy!
The views or opinions expressed by the speakers are solely their own and do not necessarily represent the views or opinions of Xandr Inc.
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Welcome to the first ever episode of The Programmatic Life, the podcast that meets the talent behind the ad tech! We jump straight in with one of the biggest topics, not just in our industry but around the world – diversity. Earlier this year, Demi Abiola, Business Director at mSix stopped by the studio to share his personal experiences on diversity throughout his career. This episode discusses the ‘Media For All’ report, the difference between perception and action, and we ask Demi what he would consign to Ad Tech’s Room 101 and banish forever.
Thanks go to our friends, the Women in Programmatic Network, for sponsoring this episode and driving positive change across the digital industry.
The views or opinions expressed by the speakers are solely their own and do not necessarily represent the views or opinions of Xandr Inc.
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Ever wondered what is discussed at a media lunch? Or what some of the industry leads programmatic pet peeves are? Do you want to get the inside scoop on ad tech trade shows? Well, Xandr, are getting some answers for you in their brand-new podcast ‘The Programmatic Life.’
Join hosts Karan Singh, Head of Advertiser Partnerships and Amina Begum, Director Solutions Consulting to meet the talent behind the ad tech, coming soon!
The views or opinions expressed by the speakers are solely their own and do not necessarily represent the views or opinions of Xandr Inc.
