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Social media can feel like a daunting task sometimes – but guess what? It doesn’t have to be!
With the right strategy and tools, you can set yourself up for success by using social media to grow your personal brand, generate leads, and reduce stress so you can have fun with your business.
By focusing on authentic content, planning ahead, and engaging with your audience, you can create a consistent and valuable online presence that attracts the right clients and leads to business growth.
This week, we have another special episode where I take you behind the scenes and share a recent workshop I held inside PM Accelerate: How To Create Content For New Business. We focus on exposing your personal and business brand to new audiences, generating organic leads around the clock, and growing your property business through engaging content to achieve your lifestyle and financial goals.
“Warm content is what makes people feel something. It creates a deeper connection with you. It makes them feel like they know you. And, obviously, if they feel like they know you, they’ll eventually trust you and want to work with you.”
– Kylie Walker
We explore:
Why social media matters for lead generation and business growth.How to choose the right social media platforms and set them up for lead generation and success.How to create content that helps you build trust and create deeper connections with your audience using my simple method.The 3 main pillars your content should include to help you engage with your audience.My favourite tools to plan and schedule your content, and a winning strategy on how to plan your content in advance.How to repurpose your content so it not only saves you time but reaches more people.Overcome your fears by posting content with a purpose and focusing on adding value.My own journey with overcoming the fear of social media and how you can too.Kylie’s Resources
Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool
Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool
That Property Mum Courses: https://www.thatpropertymum.com.au/courses/
The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate
Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call
Kolmeo: https://kolmeo.com/
Connect with Kylie:
Instagram - https://www.instagram.com/thatpropert...
Website - https://www.thatpropertymum.com.au/
Facebook -
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One of the foundations of marketing is our personal and business brand. Without implementing this correctly, all our other marketing efforts may not resonate and could make our overall marketing approach much harder.
This week, we have a special episode where I take you behind the scenes and share a recent workshop I held inside PM Accelerate on building and becoming an iconic brand. This session will help you gain a clear sense of where to focus your energy for improved lead generation, client engagement, and brand visibility.
It’s packed with actionable tips on optimising your digital profile, building and nurturing an email list, creating engaging content, and insights from both digital and traditional marketing strategies that you can implement right away.
“If you're an Agent, Property Manager, or Business Development Manager in a large agency, building a personal brand is still essential.” - Kylie Walker
We explore:
How to review and audit your social media and website to ensure your online presence is consistent and aligns with your brand’s values while identifying any areas needing improvement.The importance of building an email list for long-term business growth and how to offer valuable resources and create e-newsletters tailored to specific audience segments.How to maintain monthly communication with clients through newsletters, providing updates on new legislation, compliance tips, or case studies.Using podcasts as a marketing tool - whether by creating your own or pitching to be a guest on others.Traditional marketing strategies remain valuable today, providing different opportunities for your business and fostering community connections.Kylie’s Resources
Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool
Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool
That Property Mum Courses: https://www.thatpropertymum.com.au/courses/
The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate
Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call
Kolmeo: https://kolmeo.com/
Connect with Kylie:
Instagram - https://www.instagram.com/thatpropert...
Website - https://www.thatpropertymum.com.au/
Facebook - https://web.facebook.com/thatpropertymum
Facebook Group - https://web.facebook.com/groups/prope…
Pinterest -
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Fehlende Folgen?
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Are you looking to grow your Real Estate business and improve efficiency in your property management?
As a property manager or real estate agent, you know that every minute counts. Whether you’re managing multiple properties, handling client inquiries, or dealing with endless paperwork, finding ways to streamline your work, leverage technology and learning how to scale smartly, really can make a huge difference.
In this episode I chat with Andrew Kalagiri. the CEO and founder of Flick It Over, an electronic signature platform revolutionising the real estate industry. Andrew identified critical pain points in property management and built a solution to address them, resulting in increased efficiency and client satisfaction.
“ So I think at some stage you've got to follow your gut and stop listening to everyone and saying: this is how you're meant to do it. No, this is a normal process. 'cause all you'll do is just become a normal company and you'll, you'll become the same as everything else that is out there” - Andrew Colagiuri
We explore:
How Andrew opened his own office and moved into property management, where he discovered a love for solving complex challenges and building long-term client relationshipsHow Andrew founded Flick It Over to address common pain points in document signing for property managers, with the belief that he could make things simpler and more efficient for real estate professionalsHow to embrace curiosity and have the confidence to push forward in business despite obstacles and challenges you may acrossThe importance of staying focused on solving real problems in the business that you may face rather than worrying about competition in the industryKnowing when to listen to feedback from the market and when to forge your own pathHow entrepreneurship is about listening to customer needs but also having the courage to pursue a vision, even if it goes against conventional advice. Andrew shares how asking questions, staying curious, and learning continuously have been critical in developing and growing his businessConnect with Andrew Colagiuri
https://www.linkedin.com/in/andrew-colagiuri/
https://flkitover.com/
https://flkitover.com/interactive-demo/
Kylie’s Resources
Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool
Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool
That Property Mum Courses: https://www.thatpropertymum.com.au/courses/
The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate
Book a Strategy...
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Having a strong digital presence is crucial for any real estate agent.
Whether you’re an experienced agent or just starting out, focusing on how you present yourself online will help you build trust with potential clients and grow your business.
Maintaining consistency in your digital profile, showcasing your expertise and keeping your brand relevant in the ever changing online world is key and in this episode we go over exactly this to help you create stronger connections with potential clients.
We chat with Steve Carroll, a digital marketing expert who helps real estate agents succeed online through powerful consumer insights. With over two decades of experience, Steve has played a pivotal role in transforming individuals, businesses, and industries. He has held leadership positions at major media companies like REA Group and News Corp, guiding professionals across three continents. Steve is also noted for his charity work, leading bike rides to support Hands Across the Water.
Steven helps real estate agents STAND OUT online and win new business using powerful consumer insights and is the facilitator of the Property Industry’s no.1 leadership event in Australia.
“ So every single property manager, every single real estate leader, every single real estate agent has got to think about their Netflix trailer. So your Netflix trailer, when I look at your LinkedIn, is helping property managers and real estate professionals build iconic businesses. We elevate brands and simplify systems. So our clients earn more income with less stress.”
- Steve Carroll
We explore:
How keeping profiles up to date on all platforms like realestate.com.au, Google, and LinkedIn and having a solid online presence is what gets you invited to client meetingsHaving consistency in reviews and how agents should aim to spread reviews and recommendations across multiple platforms to build credibility and visibilityHow you can connect with clients by simply being yourself and using an authentic, professional photo in your Linkedin ProfileHow sharing personal stories matter to highlight personal values and passions in your bio to build authentic connectionsSteve’s involvement with Hands Across the Water, a charity founded after the 2004 tsunami to help orphaned children in Thailand and how you can be part of this life changing charity tooConnect with Steve Carroll
https://www.linkedin.com/in/steverobertcarroll/
https://digital-live.com.au/
https://digital-live.com.au/bike-ride/
https://www.facebook.com/digitalliveaus/
https://www.instagram.com/digitalliveaus/
Kylie’s Resources
Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool
Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool
That Property Mum Courses:
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Tired of dealing with rent arrears?
Rent arrears can start off really small with a late payment here or there but if not managed properly it can snowball into something much bigger leading to serious financial stress and legal battles.
Rent arrears is a task that must be given attention daily and sometimes we forget the human element involved in managing finances or money. Life happens, illnesses, jobs, relationships or addictions can all affect rental payments and maybe it’s time for us to focus on more of a holistic solution to the rent arrears issue. Like helping tenants with budgeting tools and saving money for a rainy day (Let's be honest we have all been there! We’ve all had financial struggles from time to time).
Facing tenant rent arrears is a challenge, but it doesn't have to be a battle.
What if I told you there are more creative solutions and support for property managers navigating rent arrears then you thought?
In this episode we chat with Shane who is an experienced executive with a backgroundin financial services and academia, demonstrating proven leadership inmanaging technology businesses, developing financial products, and enhancing digital customer experiences.
His career highlights include successfully launching products to market and achieving tangible results while engaging with diverse internal and external stakeholder groups across various cultural backgrounds.
Tune into this episode for alternative strategies to manage and prevent rent arrears.
“I think having a call center or a resource available is a really good tool to manage those arrears and giving the renter features and tools to stay on top of their budgeting is a really important one” - Shane Lavagna-Slater
We explore:
How Rentpay is cutting down admin work for property managers, from hours to just minutes a dayThe benefits with Rentpay and their cleared payment system. That means no more worrying about dishonored payments or refunding rent that’s already been transferred to property ownersThe upcoming innovations of Rentpay from paypal integrations, invoicing and payment optionsAn overview of Rentpay by Shane and how it works along with it’s features and how Rentpay simplifies rental management for agencies while providing tenants with more control and convenienceConnect with Shane Lavagna-Slater
https://www.linkedin.com/in/shane-lavagna-slater-phd-gaicd-0664b620/?originalSubdomain=au
https://www.rentpay.com.au/
https://www.rentpay.com.au/agents/?utm_campaign=perfmax_paylab&utm_medium=cpc&utm_source=google
https://www.youtube.com/watch?v=hqJ9kINoT-g
Kylie’s Resources
Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool
Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool
That Property Mum Courses:
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Have you ever wondered if it’s too late to switch careers or start something completely new?
Maybe you’re considering a career in property management or need some encouragement to take on a new venture?
If you're curious about starting a new career later in life, want to learn more on how to balance work with life’s challenges and have motivation to overcome obstacles, or simply want tips on managing tenants and property then you won’t want to miss listening to our inspiring guest in this episode!
We chat with Kerol Dunne who is a Property Manager for Star Realty Qld and is committed to providing a great Property Management Experience for both Landlords and Tenants.
Kerol made a fresh start in property management, after battling and overcoming serious health challenges with Ovarian Cancer.
Her resilience, dedication, and passion for helping others shine through in her story,making this episode both inspiring and insightful for anyone considering a career change, particularly into the world of property management.
“I think if you surround yourself with those positive people around you and you've got, everybody showing you how much love they have for you, why would you want to leave?” - Kerol Dunne
We explore:
Kerol’s inspiring professional in various business venturesHer diagnosis with Ovarian Cancer, her road to recovery and how she’s overcome itHow she joined her daughter’s Real Estate business and completed a property management course in her late 50’sHow she overcame learning challenges affected by chemotherapy and how having persistence and a willingness to learn can lead to success in any careerWhat she loves about property management from finding tenants the perfect home to the satisfaction of seeing a property well taken care of, and building relationships with tenantsHow the language barrier with some tenants can make property management tricky, and shares her methods for overcoming itWhy communication is key and the importance of keeping the lines of communication open, including making phone calls to resolve issues faster.Her unique advice for those thinking to enter the property management industry and the need for strong communication skills in person and over the phoneConnect with Kerol Dunne
https://starrealtyqld.com/pages/about
https://starrealtyqld.com/
https://www.facebook.com/starrealtyqld
Kylie’s Resources
Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool
Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool
That Property Mum Courses: https://www.thatpropertymum.com.au/courses/
The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate
Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call
The Tarsi...
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As the property management landscape evolves we are witnessing a new breed of property entrepreneurs coming through who are redefining the industry with innovative approaches, cutting edge technology and a fresh perspective on client service.
These trail blazers are not just managing properties, they are transforming the entire business model to create more efficient customer centric and profitable ventures.
So if you’re looking for a bit of motivation, education and a reminder of how good property management really can be then this episode is a must listen.
I chat with Chester Tuohy, the young founder and director of Tuohy Property Management based in Brisbane. At just 21, Chester has already made a significant impact in the property management industry with his innovative solutions and exceptional service focused on long-term rentals. Starting his journey at 18 with short-term rentals, Chester has grown his company by emphasising a client first approach and leveraging technology. His vision, leadership, and dedication serve as a beacon of inspiration for aspiring property management entrepreneurs.
“Finding your rhythm is really important. So, for me, that's waking up early and getting all the urgent tasks just done, like hitting the tennis ball into someone else's court.”
- Chester Toohey
We explore:
How Chester started in short-term rentals, managing Airbnb properties with a software based approachHow to take a more active role in maxmising client relationships and property performanceWhy communication is key and how setting expectations and maintaining open communication can lead to better outcomes for everyoneHow to leverage data for success such as tracking calls and conversions so you can stay motivated and identify the most effective strategies for lead generationHow to assess different lead generation strategies like cold calling and social media marketing to best serve your strengthsHow to embrace competition and how it can help you be innovative and collaborative which can lead to creating further opportunities in the industryConnect with Chester Toohey
https://tooheypm.com.au/
https://www.instagram.com/toohey_pm/
Kylie’s Resources
Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool
Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool
That Property Mum Courses: https://www.thatpropertymum.com.au/courses/
The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate
Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call
The Tarsi Way - https://thetarsiway.com)
Kolmeo: https://kolmeo.com/
Connect with Kylie:
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Burnout at work isn't just about high workloads - it's also about how well teams are supported and engaged. If you're a business owner, property manager, or team leader, you know the struggle of managing high demands without burning out your team.
If you want to learn more on how you can improve workplace performance while reducing burnout then this episode is for you!
By reducing job demands, giving employees space for deep work, and creating a culture of reflection and collaboration, businesses can improve productivity and well being without extra costs.
We chat with Stuart Hayes, the visionary founder and director of HD & U, based in Melbourne. With over 3 decades of experience in strategy, leadership, and operational excellence, Stuart shares his insights into enhancing workplace well-being and productivity. Drawing from his extensive research and hands on experience in property management, Stuart provides unique solutions to tackle burnout and transform business practices for a healthier work environment.
“I just want people to come to work, enjoy coming to work, do their job, and go home and enjoy their life outside of work. My business will provide them with that financial freedom.” - Stuart Hayes
We explore:
Understanding job performance and the two main factors that influence: engagement and exhaustionReducing job demands and how overloading employees even with well intentioned things like extra training or wellness programs, can increase stress if the workload isn't managed properlyPractical ways to reduce burnout, exhaustion and improve wellbeing encouraging team collaboration and relying on each other for support during busy times How reflecting on your day and taking ownership of your actions are key to continuous improvement. How to create a positive work culture by measuring more than just productivity and build a supportive and growth orientated environmentConnect with Stuart Hayes
https://www.hdandu.com.au/
https://www.linkedin.com/company/hdandu
Click here to read more on a Real Estate case study: win - win performance, culture & wellbeing outcomes in weeks
Kylie’s Resources
Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool
Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool
That Property Mum Courses: https://www.thatpropertymum.com.au/courses/
The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate
Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call
The Tarsi Way - https://thetarsiway.com)
Kolmeo:...
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Customer service is the cornerstone of success, going the extra mile for your clients and constantly adding value ensures you stay competitive in the fast movingreal estate tech world. Every touch point matters and when you focus on proactive, value driven communication with your clients it helps build trust, loyalty and creates long term relationships.So if you’re interested in how to elevate your client interactions and ensure your business thrives, this episode is for you!
We chat with Taylor Coleman who is the co-founder of Tapi and he shares his expertise on excelling customer service and creating memorable experiences that make clients feel valued and understood. From the onboarding process to ongoing client interactions, providing value is key - discover how thoughtful touch points can enhance client experiences and drive business referrals.
“It is an honour to be able to work with our clients, and we don't want to ever take that for granted.” - Taylor Coleman
We explore:
The importance of customer service and how the key is understanding your customers’ pain points and creating value for themHow to provide value in the onboarding process and ensure clients feel comfortable and confident How to value add in your service which starts with the sales process and continues with effective communication with clientsHow to ensure every touchpoint offers value - whether it’s sharing legislative updates or renovation advice, clients should feel they’re getting something valuable from every interactionThe importance of never assuming long term loyalty without continued effort with clientsProactive client engagement with a system that allows you to track communication touchpoints can help identify when clients are disengagingConnect with Taylor Coleman
- LinkedIn - https://www.linkedin.com/in/taylor-coleman-9264a285
Kylie’s Resources
Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool
Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool
That Property Mum Courses: https://www.thatpropertymum.com.au/courses/
The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate
Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call
The Tarsi Way - https://thetarsiway.com)
Kolmeo: https://kolmeo.com/
Connect with Kylie:
Instagram - https://www.instagram.com/thatpropert...
Website -
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AI is no longer just a buzzword in property management—it's here, and it's transforming how the industry operates.
From automating routine tasks to setting new standards for accuracy, AI is an essential tool for property managers looking to boost efficiency, reduce errors, and improve client service.
Whether you’re part of a large agency or running a small portfolio, embracing AI can help you stay competitive and grow your business.
In this episode we chat with Kelly Dickens from Inspection Express and who is a leader in PropTech and she shares with us how AI isn’t here to replace the human element in property management but to enhance it.
From streamlining property inspections to automating condition reports, AI is making property managers' jobs easier, faster, and more efficient. With technology advancing so quickly, now is the perfect time to explore how AI can benefit your business.
“AI is dramatically reducing the time it takes on those non-dollar productive tasks, which frees us up as property managers to spend time on those dollar productive tasks, whether it’s growing the business or building that rapport with your clients.” - Kelly Dickens
We explore:
- How AI technology is transforming tasks like condition reports, reducing the time it
takes to complete a full report
- How AI is Reducing Non-Revenue Tasks with AI being able to handle time-consuming
tasks, property managers can now focus on dollar-productive activities
- How the AI tool in Inspection Xpress ensures consistent and accurate condition reports,
minimizing human error and providing a standard output across all properties
- How to see AI as a productivity tool and keeping an open mind so you can stay
competitive in the industry and also freeing up time
- Kelly’s predictions about the future of AI in property management, including the
possibility of drones and other technologies changing how inspections and other tasks
are conducted
Connect with Kelly Dickens
https://ipropertyexpress.com/
https://ipropertyexpress.com/book-a-demo/#form
https://www.linkedin.com/in/kelly-dickens-6671706b/?originalSubdomain=au
Kylie’s Resources
Property Management Growth School:
https://courses.thatpropertymum.com.au/TPM-BDMSchool
Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool
That Property Mum Courses: https://www.thatpropertymum.com.au/courses/
The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate
Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call
The Tarsi Way - https://thetarsiway.com)
Kolmeo: https://kolmeo.com/
Connect with Kylie:
Instagram - https://www.instagram.com/thatpropert...
Website - https://www.thatpropertymum.com.au/
Facebook - https://web.facebook.com/thatpropertymum
Facebook Group - https://web.facebook.com/groups/prope...
Pinterest - https://www.pinterest.com/kyliewalker/
LinkedIn - https://www.linkedin.com/in/kylie-wal...
YouTube - / @thatpropertymum
Flussos - https://flussos.com/
Validum Institute Real Estate Training - https://www.validum.edu.au/
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What if the key to growing your business wasn't just about numbers, but about the community you build and the people you serve?
If you're ready to discover how a service first mindset can fuel your business growth, this episode is for you! Whether you're just starting or aiming to take your business to a new level, implementing strategies to best serve others in your business can lead to organic growth and create meaningful impact.
We chat with Lourdes, who is The Director of Living Prospect Real Estate who shares with us how you can build a strong community around your brand and put service at the heart of everything you do.
Lourdes' journey from receptionist to successful business owner is a testament to the power of building genuine relationships. Building trust without compromise is not just a motto for her; it's a way of life.
She understands that real estate transactions are not merely about dollars and cents; they're about dreams, ambitions, and building lasting relationships. Lourdes takes immense pride in helping her clients turn their real estate dreams into reality, and the satisfaction of seeing her clients smile when they achieve their goals is her ultimate reward
“If I wake up and I'm feeling like I can conquer the world, I usually can. If I wake up feeling it's all too hard, then it's all too hard” - Lourdes Piscopo
We explore:
Lourdes journey from receptionist to successful to Director, the challenges and the rewards she has experiencedThe role of community in business success, how she built a referral based business model which led to 85% of her clients coming from word of mouthHer approach to creating a positive and supportive workplace culture and team building exercisesThe importance work life balance and placing your wellbeing first and how to learn to delegate effectively
How to create a transparent service, ensuring every client feels supported throughout their real estate journey.Connect with Lourdes Piscopo
https://www.livingprospect.com.au/
https://www.facebook.com/livingprospect/
https://www.instagram.com/livingprospect
Kylie’s Resources
Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool
Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool
That Property Mum Courses: https://www.thatpropertymum.com.au/courses/
The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate
Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call
The Tarsi Way - https://thetarsiway.com)
Kolmeo:
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Property management is evolving more than ever so whether you’re a property manager, investor or real estate professional it’s key to stay informed with what action steps to take to stay competitive.
By positioning yourself and business as valuable partners to clients and investors - property managers can secure their place in the industry, future proof their business and continue to thrive in years to come.
In this episode we chat with Ashleigh Goodchild who shares with us insights on the importance of providing more than just basic services, investor education and how the role of property managers is changing and the challenges and opportunities this brings.
Ashleigh who co-founded SOCO REALTY, a boutique real estate agency focused on selling and managing residential and commercial property in Perth. She was trained by some of Australia's best in the industry to ensure that the SOCO brand continues to be a popular choice for local property owners. Ashleigh also hosts PM Collective - The ART of Property Management Podcast.
“It's okay to charge clients for your time because you're offering opinions and expert opinions in that space and doing pre-purchase inspections or pre-settlement inspections is just so valuable.” - Ashleigh Goodchild
We explore:
How to offer more value to clients to avoid the risk of being replaced by AI, offshore teams, or automated platformsThe importance of upskilling and expanding your knowledge and skillsProperty managers understanding investor education to add value to the client experience and guide clients through the risks and opportunities in property investmentHow to recognise the value of your expertise and charge accordinglyHow the industry is moving towards a model where clients have a dedicated real estate professional for all their needs (similar to having a trusted Accountant or Lawyer)
A course that covers key areas like understanding investor concerns, navigating new builds, working with self-managed super funds and how-to guides for implementing key strategies in your businessConnect with Ashleigh Goodchild
LinkedIn - https://www.linkedin.com/in/perthpropertymanager/
Website - https://www.socorealty.com.au/
Profiling Course- https://www.pmcollective.com.au/offers/afzL2FLE/checkout
Kylie’s Resources
Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool
Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool
That Property Mum Courses: https://www.thatpropertymum.com.au/courses/
The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate
Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call
The Tarsi Way -
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Are you a Property Manager looking to break free from employment?Or perhaps you’re exploring new avenues for business growth?If you nodded yes to either of these then this episode is going to be a game changer for you!
Imagine being able to run or start your own property management business without the hefty start up costs or having the feeling of being held back by those financial barriers.
Our guest Michelle Wilde goes deeper into this in our chat and shares with us how you can achieve that financial success, maximise your income all whilst maintaining work life balance and personal freedom.
Michelle who is Principal of Stella Property Group and is extremely motivated to achieve the best sales and management results for her clients and is highly skilled in sales and marketing.
"I've run for the last 16 years only between about 60 to 90 properties because I only like to work 20 hours a week. That's what I like and that is an excellent income for me." - Michelle Wilde
We explore:
How Michelle transitioned from a law career to property management for work-life balance and flexibility
The use of property management technology to manage your businesses remotely and Michelle’s recommended apps
The support for women in property management through the Stella platform
How to start and grow your businesses with the opportunity to achieve financial independence
Insights on how to maintain a manageable workload by selecting the right clients and letting go of those who don't align with your business values
Self employment benefits in property management, including earning potential and the importance of networking and building assets
The importance of building a strong referral network to grow your property management business without relying heavily on traditional marketing methods.Connect with Michelle Wilde
https://www.stella.com.au/
Kylie’s Resources
Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool
Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool
That Property Mum Courses: https://www.thatpropertymum.com.au/courses/
The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate
Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call
The Tarsi Way - https://thetarsiway.com)
Kolmeo: https://kolmeo.com/
Connect with Kylie:
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As property managers, business owners, and entrepreneurs, you're likely grappling with the rising costs, increasing competition, and the ongoing challenge of maintaining profitability.
And this episode is all about addressing those pain points with innovative solutions!
We chat with a familiar voice - Brock Fisher who is a leader in property management technology and Executive Manager of Industry partnerships at Kolmeo. Brock brings over two decades of experience in property management and real estate.
Brock updates us on the latest advancements in the Kolmeo platform, including exciting new features and integrations that are set to revolutionize the way property management businesses operate. Whether you're looking to diversify your income streams or seeking ways to reduce overhead costs, this episode is packed with practical insights and actionable strategies that you won't want to miss!
There’s many different ways we see to provide value to the customer base and be able to generate small amount of money in return that over large volumes we can then share back with agency customers is a key part of our strategic vision - Brock Fisher
We explore:
- Kolmeo's latest property management features and how it can empower property management businesses to operate more efficiently
- Ways to diversify income streams in property management for long term profitability and defensibility
- Strategies for property management businesses to generate ancillary revenue streams beyond traditional management and leasing fees
- The benefits of digitising service offerings to increase efficiency and reduce the burden on property managers
- Ways to cut subscription fees and operational expenses for property management businesses
- Innovative ways to share costs among property management businesses using Kolmeo's platform
- The impact of AI in the property management industry and the need for businesses to prepare for future disruptions
Connect with Brock Fisher
https://kolmeo.com/
https://www.linkedin.com/in/brocktfisher/
https://www.facebook.com/brock.fisher.376/
Kylie’s Resources
Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool
Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool
That Property Mum Courses: https://www.thatpropertymum.com.au/courses/
The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate
Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call
The Tarsi Way - https://thetarsiway.com)
Kolmeo: https://kolmeo.com/
Connect with Kylie:
Instagram -
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In the world of Property Management, not setting boundaries from the start can lead to and create problems from tenant expectations and property owners demanding more than what’s reasonable.
A lack of boundaries can create stress, inefficiency and can lead to burnout and without the ability to say no and set firm boundaries from the get-go property managers often find themselves overwhelmed, constantly putting out fires and struggling to maintain work life balance.
This then becomes an issue that affects not only their professional life but their personal life as well. Learning how to say no and set strong boundaries is essential in the property management industry and can either make or break your success.
In this episode we unpack this further and I chat with Christine who has her own agency and has managed rent rolls from 100 properties through to over 1000 properties. Property Management is where Christine's passion lives and she strives to ensure her landlord clients are in control of their investment journey. Strong communication and setting boundaries with landlords and tenants is the key to Christine's success, and respecting all interests of parties involved ensures a smooth tenancy process.
“ if you don't feel that the landlord's got a rapport with you, or he's not doing the things you're asking to do for the betterment of the property or the tenancy, don't take on the management. And don't be afraid to say no. Good quality rent rolls are chosen by picky property managers. So be picky. If that's what you need to do, be picky” - Christine Rengger
We explore:
- Christine’s transition from receptionist to business owner in the real estate industry
- Challenges Christine has faced with staff, managing a large rent roll with minimal help and how she overcame the challenges to still be here as a real estate business owner
- The importance of clearly communicating and setting key boundaries with property owners and clients
- How to manage tenant behaviour and property owner expectations effectively
- Clarifying the misconceptions about property managers roles in tenant disputes
- How to onboard new clients with detailed agreements and setting clear expectations
- Balancing work and personal life as a working parent by setting firm boundaries
Connect with Christine Rengger
https://www.tmprentals.com.au/Christine-Rengger
Kylie’s Resources
Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool
Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool
That Property Mum Courses: https://www.thatpropertymum.com.au/courses/
The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate
Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call
The Tarsi Way - https://thetarsiway.com)
Kolmeo:...
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Wouldn’t it be great if we could pick what was going to happen in the real estate industry?
Staying ahead of the curve requires not just keeping up with the news but also understanding the underlying trends and then making informed predictions about the future.
For many of us, whether we're property managers, business owners, investors, or just curious, getting a clear picture of what's ahead can be both challenging but also crucial.
In this episode we're diving into property market insights and predictions with our special guest Kurtis Pirotta who is a rent specialist and gives his expertise and insights into current market trends, future predictions and how we can make the most informed decisions.
Kurtis is ahead of the game when it comes to driving change within the property management industry. Kurtis’s ever-growing influence inspires property management teams to create solid success strategies for growth, profitability and excellence in marketing. Combining his expertise in technology, tools and training with a passion for people and growth, Kurtis is helping to change the way the world experiences property.
“People are feeling more confident about where things are going. The conversation about where interest rates will go, what’s the market doing, cost of living, it’s kind of old news now - it is what it is. I think that’s giving people confidence that this is the market so regardless if interest rates go up or down they can get an idea of what they can invest and what potentially the future can look like. This can be exciting for property management customers to see new investors come to the market ” - Kurtis Pirotta
We explore
How he balances being a new dad with his professional life and the importance of family timeKurtis view on future predictions for the investor market and property managementThe importance of understanding the investor market and the bigger picture of how that relates to property managementHow to navigate the industry cycles and find ways to adapt through challenging timesTools and support to use to showcase market insights and leased prices How to use data to not only educate your investors on how they should advertise properties but also nurture and grow your current client baseHow you can make sure you’re well positioned with listings which then also helps your branding and future businessThe importance of having visibility across multiple platforms when growing your businessConnect with Kurtis Pirotta
https://www.linkedin.com/in/kurtispirotta?original_referer=https%3A%2F%2Fwww%2Egoogle%2Ecom%2F&originalSubdomain=au
https://www.facebook.com/kurtispirottarealestate
https://www.instagram.com/kurtispirotta/
Kylie’s Resources
Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool
Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool
That Property Mum Courses:...
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From handling tenant complaints and managing maintenance issues to ensuring timely rent collection and staying on top of the evolving and changing regulations, property managers juggle a variety of responsibilities that can easily spiral out of control. But what if you could turn that chaos into order and elevate your property management game? Well, today we're focusing on inspections and processes to lift your property management game, a critical area that can really make all the difference.
In this episode I chat with Vlad who has a wealth of knowledge and is part of the Grey Lynn Property Management team and oversees the successful management of investment portfolios. With proven results across all aspects of property management, both landlords and tenants appreciate Vlad's professional and effective service.
“I'm a strong believer that our inspections set the tone for the service our clients will be receiving not just for them, but for ourselves. For tenants for our landlords for our contractors because I guess the inspections are there to protect the landlord but at the same time are there to protect the tenant” - Vlad Muhin
We explore:
- Vlad’s transition from hotel to property management and his belief on how people
that come from the hotel industry can make great property managers due to hotel
training being based on systems
- The essential systems for consistency and to help provide excellent service and client
satisfaction in property management
- How the role of checklists and set processes that your team are trained in can help
you to deliver quality service
- How inspections can become a point of difference for your business and how they
set the tone for the service clients will be receiving
- Why systematic checks and monthly audits on processes help maintain business
efficiency
- How systems help your team have their own responsibility for their roles which then
helps build a holistic buisness
- How to overcome challenges in system implementation and set up systems by
knowing the business inside and out
Connect with Vlad Muhin
https://www.barfoot.co.nz/our-people/v.muhin
Kylie’s Resources
Property Management Growth School:
https://courses.thatpropertymum.com.au/TPM-BDMSchool
Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool
That Property Mum Courses: https://www.thatpropertymum.com.au/courses/
The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate
Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call
The Tarsi Way - https://thetarsiway.com)
Kolmeo: https://kolmeo.com/
Connect with Kylie:
Instagram - https://www.instagram.com/thatpropert...
Website - https://www.thatpropertymum.com.au/
Facebook - https://web.facebook.com/thatpropertymum
Facebook Group - https://web.facebook.com/groups/prope...
Pinterest - https://www.pinterest.com/kyliewalker/
LinkedIn - https://www.linkedin.com/in/kylie-wal...
YouTube - / @thatpropertymum
Flussos - https://flussos.com/
Validum Institute Real Estate Training - https://www.validum.edu.au/
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If you’re wanting to start a property management division and don’t know where to start this episode is for you!
We have a special focus on how to start a property management department from scratch and I chat with Alicia McCulloch who is a seasoned professional within the Real Estate industry and who has done exactly that - build up a property management division.
Whilst Alicia has faced some challenges along the way, she shares her insights with in depth planning, setting up the right systems to support you and your team and having effective communication with clients and team members to ensure smooth operations.
Alicia brings a level of experience and expertise that has solidified her standing as a leading Investment Property Consultant. With a passion for Property Management brightly burning in her heart, Alicia has spent the last decade honing her craft, relentlessly working towards providing her clients with an exceptional and personalised service.
“We've stepped back into sending emails and not doing that face to face or video messages and just getting your face in front of people and building that connection brings it back tenfold.” - Alicia McCulloch
We explore:
Alicia’s journey from receptionist to head of a new property management divisionApproaches to integrating property management into a sales-driven real estate firm with team collaborationThe ins and outs of establishing a property management division, choosing the right software to implement and developing the right processes Benefits of hiring and training new team members to compliment your strengths and weaknessesStrategies for expanding property management for business growthHow to focus on providing value, fostering investor relations, and maintain strong community engagement and connectionConnect with Alicia McCulloch:
https://aqwasun.com.au/staff/alicia-mcculloch
https://www.instagram.com/westaus_propertymanager/
https://aqwasun.com.au/
Alicia McCulloch
Property Management
08 9537 1220
0459 185 872
Kylie’s Resources:
Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool
Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool
That Property Mum Courses: https://www.thatpropertymum.com.au/courses/
The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate
Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call
The Tarsi Way - https://thetarsiway.com)
Kolmeo:...
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As property manager's we often get caught up in the murky waters trying to solve way more than we should, wasting time and energy on situations beyond our control and losing sleep over issues that are quite frankly not ours to worry about.
In this episode we chat with Kirk Stafford who is a Property Management Coach and has been active in the property industry for 40 years now. Kirk shares his knowledge and wisdom to help find solutions to the struggles we are all facing from staffing, profitability, acquiring rent rolls and work ethic.
“If you don't shut off, you're going to burn out and you're going to start to hate what you do and you’re going to leave. If you love this industry, stop working 18 hours a day, stop being available 18 hours a day and start to get people to treat you with a little bit of respect for your time.” - Kirk Stafford
We explore:
Kirk’s background and his current role as head of residential property managementCurrent staff retention challenges in the industryDealing with client expectations, how to set boundaries and nurture relationshipsStrategies to take when dealing with unresponsive clientsHow to navigate the ups and downs of the current property marketConnect with Kirk Stafford
https://thepmcoach.com.au/
https://www.wilsonagents.com.au/about/our-people/
https://www.instagram.com/the_pm_coach/
https://www.linkedin.com/in/kirk-stafford-ab388515/
https://starrealtyqld.com/
Kylie’s Resources:
Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool
Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool
That Property Mum Courses: https://www.thatpropertymum.com.au/courses/
The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate
Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call
The Tarsi Way - https://thetarsiway.com)
Kolmeo: https://kolmeo.com/
Connect with Kylie:
Instagram - https://www.instagram.com/thatpropert...
Website -
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I love a good story and this episode has a bit of everything from tragedy, triumph and resilience - this conversation brought me to tears but left me feeling happy and inspired.
In this episode, I chat with Krista Going from Star Realty who started her business 12 months ago from 0 and grew to 176 managements and spent no money on marketing! Star Realty was born from Krista’s passion to deliver top quality service to landlords, focusing on their needs as a priority, not an afterthought and has a lifelong passion for property and people.
“And I need to make sure I'm on point for my staff now, I'm on point for my owners, my tenants, but then also providing them training and knowledge and all of those kinds of things it’s so amazing watching them grow and develop.” - Krista Going
We explore:
How and why Krista started her property management businessHow the business grew to 176 managements and the strategies she incorporatedEmphasising the use of Facebook and Instagram for advertising rental properties without paying for ads on Realestate.comHow she navigated her journey with domestic violenceThe importance of hiring a team that you can trustConnect with Krista Going:
https://starrealtyqld.com/
Kylie’s Resources:
Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool
Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool
That Property Mum Courses: https://www.thatpropertymum.com.au/courses/
The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate
Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call
The Tarsi Way - https://thetarsiway.com)
Kolmeo: https://kolmeo.com/
Connect with Kylie:
Instagram -
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