Folgen
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š Ready to get on video? Chat with me āhttps://calendly.com/podcastprinciples/discover
Itās 2025 and everyone is telling you that you need to use video to market your business.
However, like a lot of things in life, it can be difficult to sift through peopleās opinions to get to simple, core steps ā and creating content (specifically video) is no different.
In this weekās short video, Iām sharing a moment from one of my webinars where I hit some broad, big steps you can take towards getting started on video.
No hiring a video editor.
No buying expensive equipment.
Just the courage to hit record and some cheap software.
Thatās literally it.
So tune in to get your basic starting-level tips to get you out of neutral and into drive on your own content vehicle!
š Jump In Here:
0:00 - Introduction
0:41 - Tik Tok tip for business owners
1:31 - A video editing nuance to consider
1:44 - Software you should check out
2:42 - What we do at Podcast Principles and the good thing about video
__________________________________________________
š Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I
š Start Your Podcast Today: https://calendly.com/podcastprinciples/discover
š¤ Podcast Links - https://linktr.ee/sullybop
ā¶ļø LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/
šø Instagram: https://www.instagram.com/sullybop/
ā¶ļø Facebook: http://www.facebook.com/sullybop
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š Ready to get on video? Chat with me āhttps://calendly.com/podcastprinciples/discover
Everyone has an opinion on how to create great video contentābut have you noticed how few actually show you how to do it? The internet is full of advice, but whatās often missing is a clear, actionable system for producing videos that engage your audience and drive results.
In this weekās episode, Iām giving you an exclusive sneak peek into a recent webinar where I break down my proven content ecosystemāa strategic approach to video that helps move prospects further down the buyer journey.
If youāve been struggling with consistency, engagement, or simply figuring out where to start with video, this episode is packed with insights you wonāt want to miss. Tune in now and start creating videos that actually work!
š Jump In Here:
(0:00) - Introduction
(3:14) - Video content is simple, not easy
(5:19) - Before you hit record..
(6:30) - Intro to the content ecosystem
(13:11) - How often should I post?
(16:31) - Donāt let video intimidate you
__________________________________________________
š Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I
š Start Your Podcast Today: https://calendly.com/podcastprinciples/discover
š¤ Podcast Links - https://linktr.ee/sullybop
ā¶ļø LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/
šø Instagram: https://www.instagram.com/sullybop/
ā¶ļø Facebook: http://www.facebook.com/sullybop
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Fehlende Folgen?
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š Ready to get on video? Chat with me āhttps://calendly.com/podcastprinciples/discover
LinkedIn video is slowly dying.
Okay ā well the video isnāt ā but the old way of doing video on LinkedIn (is dying).
If youāve seen my previous video, you know that the algorithm is changing ā which means, the way that we do things is going to change as well. But donāt worry, video is still king on LinkedIn.
But with more players in the game, it takes more to stand out. Content that performs well will have to have a new look, or feel to it that everyone will be racing to figure out first.
In this weekās episode, I cover this new shift in LinkedIn video content, what you can expect and what you should be doing to take advantage of this change.
š Jump In Here:
(0:00) - Introduction
(0:37) - LinkedIn has changed
(1:35) - The algorithm
(3:55) - Strategy
(4:54) - āVideo is now a must-haveā
(5:53) - You canāt get by on one minute videos
(7:51) - Episode wrap-up
__________________________________________________
š Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I
š Start Your Podcast Today: https://calendly.com/podcastprinciples/discover
š¤ Podcast Links - https://linktr.ee/sullybop
ā¶ļø LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/
šø Instagram: https://www.instagram.com/sullybop/
ā¶ļø Facebook: http://www.facebook.com/sullybop
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š Ready to get on video? Chat with me āhttps://calendly.com/podcastprinciples/discove
LinkedIn has once again made some big changes to their platform..
For over a year now, the long-awaiting āvideo feedā seems to finally be coming to fruition as LinkedIn makes the move towards short(er) content. With Tik Tok, YouTube Shorts and this new trend towards attention deficits, LinkedIn has become the most recent convert to the run-and-gun style content.
The difference?
Theyāre making it easier to consume and distribute ā and my theory? Video performs better with the new algorithm too.
Join me on this short video as I take you through the changes and illustrate the great opportunity that creators have right now.
š Jump In Here:
0:00 - Introduction
0:48 - The change itself
1:46 - What does this mean for you?
2:35 - From the creatorās POV
3:38 - What are you supposed to do?
4:45 - Working with attention spans
6:07 - How long should these videos be?
6:47 - How do I actually do it?
__________________________________________________
š Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I
š Start Your Podcast Today: https://calendly.com/podcastprinciples/discover
š¤ Podcast Links - https://linktr.ee/sullybop
ā¶ļø LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/
šø Instagram: https://www.instagram.com/sullybop/
ā¶ļø Facebook: http://www.facebook.com/sullybop
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š Ready to get on video? Chat with me āhttps://calendly.com/podcastprinciples/discover
In this weekās very special episode ā Iām joined by Chris Walker, marketing genius and trailblazer in the digital content space.
Chris is the CEO of Passeto and Chairman of the famous āRefine Labsā ā sought after by companies large and small for their ability to accelerate revenue growth and improve marketing ROI using sophisticated data analysis and flexible, modern strategies that fit each client uniquely.
Chris is an absolute authority in not only the digital marketing space ā but also when it comes to creating, more specifically, podcasting.
I have the pleasure of sitting down with Chris to pick his brain on everything from how he gets ideas for content and his approach to his own podcast ā to his view of the media at large, where itās headed and what we should be focused on.
This is an absolute goldmine of information for both beginners and veterans alike. Whether you're a solopreneur or a full-fledged owner/CEO, this episode is a must listen.
š Jump In Here:
0:00 - Introduction
1:35 - āLikes and comments arenāt the barometerā
3:46 - What is your job as a marketer?
6:02 - How Chris looks at podcasting
9:14 - Format
12:32 - Chrisā mindset when he started podcasting
14:55 - Getting ideas for content
16:38 - How Chris approaches clips and content
20:54 - The position Chris is in now
23:32 - āSlow is fastā
29:58 - Be careful who you get your advice from
33:56 - Using agencies to create and manage content
38:45 - The āagencies suckā POV
42:04 - The leadership component
48:01 - Does Chris track his LinkedIn numbers?
48:35 - Most underrated marketing trend
49:45 - How much does A.I. and automation matter?
50:39 - How the 1% of CMOs think
53:29 - Chrisā take on investments
55:10 - Episode wrap-up
__________________________________________________
š Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I
š Start Your Podcast Today: https://calendly.com/podcastprinciples/discover
š¤ Podcast Links - https://linktr.ee/sullybop
ā¶ļø LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/
šø Instagram: https://www.instagram.com/sullybop/
ā¶ļø Facebook: http://www.facebook.com/sullybop
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š Ready to get on video? Chat with me āhttps://calendly.com/podcastprinciples/discover
What do an investor and a podcaster have in common?
In this weekās episode, Iām exploring that very question with guest (and client) Philip Jayhawk Chan!
I sit down with Philip to discuss this shift towards the āmodern CEOā and this new shift towards founders and owners steering their proverbial digital marketing ship more and more.
We also cover what Philip is currently doing to stay up with this trend, what got him interested (and involved) in podcasting in the first place and the unique way that he blends his guests and clients into his content.
And this isnāt just a testimonial ā Philip shares what heās doing to create more revenue for his business through his content ā and exactly how heās running his marketing right now!
š Jump In Here:
(0:00) - Introduction
(1:11) - Why did you start a podcast?
(2:37) - When Philip wanted to start a podcast
(4:05) - Some more about Lightspeed Investing
(9:18) - The experience of running a social media team
(10:55) - The āmodern CEOā
(14:20) - Philipās advice to getting started
(20:13) - Philipās guests and format
(23:23) - āWe canāt replace the passionā
(24:14) - Why Podcast Principles?
(28:52) - Where you can find Philipās podcast
__________________________________________________
š Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I
š Start Your Podcast Today: https://calendly.com/podcastprinciples/discover
š¤ Podcast Links - https://linktr.ee/sullybop
ā¶ļø LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/
šø Instagram: https://www.instagram.com/sullybop/
ā¶ļø Facebook: http://www.facebook.com/sullybop
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š Ready to get on video? Chat with me āhttps://calendly.com/podcastprinciples/discover
Youāve heard me talk about the āholy grailā before ā making money from podcasting.
For most, itās advertisements and sponsorships that come to mind. But thereās another method of making money from podcasting: charging your guests.
Now itās not common ā and itās (for sure) controversial as a media practice. So much so, that it is now being regulated by the FTC.
Whether this is how you want to make your bones in the podcast game ā I break down the pros, cons ā ins and outs of this guest/revenue philosophy.
(0:00) - Introduction
(0:34) - To charge or not charge guests
(2:33) - What incentives are there to pay?
(5:35) - The marketing angle
(6:02) - Episode wrap-up
__________________________________________________
š Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I
š Start Your Podcast Today: https://calendly.com/podcastprinciples/discover
š¤ Podcast Links - https://linktr.ee/sullybop
ā¶ļø LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/
šø Instagram: https://www.instagram.com/sullybop/
ā¶ļø Facebook: http://www.facebook.com/sullybop
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Content creators, business owners, founders ā anyone who is interested or involved in marketing ā is looking to do one thing:
Stand out.
And believe me, if youāve tried to be āuniqueā in your niche, you know it can be harder than it looks.
In this weekās episode, I break-down how to find your niche ā your specific āinā with an audience. Not only do I take you through the steps, Iāll show you how weāve done it for our clients. These are podcasts that started from scratch and have built themselves into authorities in their respective spaces.
All these strategies are yours in this quick, 6 minute video!
š Jump In Here:
0:00 - Introduction
0:53 - How to eliminate competition
2:36 - Posting on one platform vs. posting everywhere
5:37 - Advantages of having a local event
__________________________________________________
š Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I
š Start Your Podcast Today: https://calendly.com/podcastprinciples/discover
š¤ Podcast Links - https://linktr.ee/sullybop
ā¶ļø LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/
šø Instagram: https://www.instagram.com/sullybop/
ā¶ļø Facebook: http://www.facebook.com/sullybop
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š Ready to get on video? Chat with me āhttps://calendly.com/podcastprinciples/discover
Itās the red-headed step child of video.. The livestream.
Whether itās because people donāt think itās professional, donāt take it seriously, whatever ā doing āliveā content has always been tricky for founders, CEOS and really, creators in general. It seems to have a certain flavor to it ā but the good news is that itās changing, especially on LinkedIn.
In this weekās short video I explore the live vs. pre-recorded split and reflect on my own experimentation with live content.
Is this a passing fad that will fade once the algorithm changes, or is this trend here to stay?
Letās dive in.
š Jump In Here:
(0:00) - Introduction
(0:28) - My recent livestreaming experimentation
(1:24) - Adapt to each format
(1:53) - Donāt forget this little trick
(2:23) - āItās a relationship gameā
(3:56) - Episode wrap-up
__________________________________________________
š Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I
š Start Your Podcast Today: https://calendly.com/podcastprinciples/discover
š¤ Podcast Links - https://linktr.ee/sullybop
ā¶ļø LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/
šø Instagram: https://www.instagram.com/sullybop/
ā¶ļø Facebook: http://www.facebook.com/sullybop
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One of the most common questions I hear is: "How do I actually make money from my podcast?"
And trust meāI get it. Podcasting requires a serious investment of time, energy, and sometimes even money. If you're putting in the effort, you want to see a return.
The truth? While making money from a podcast isnāt always easy, itās absolutely possible with the right approach.
In this episode, I break down real, actionable strategies successful podcasters use to generate revenue. From landing sponsorships and leveraging affiliate marketing to using your podcast as a powerful tool for lead generation, Iāll help you understand how to make your show work for youāwithout losing the passion that started it all.
š Jump In Here:
(0:00) - Introduction
(0:53) - Attend events
(2:51) - Be a guest on a podcast
(4:36) - Do some research on podcasters
(7:11) - Quick review
(8:06) - Sponsors
(10:09) - Affiliate marketing
(13:16) - Selling a guest spot
(15:23) - Sponsor yourself
(19:39) - Episode wrap-up
__________________________________________________
š Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I
š Start Your Podcast Today: https://calendly.com/podcastprinciples/discover
š¤ Podcast Links - https://linktr.ee/sullybop
ā¶ļø LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/
šø Instagram: https://www.instagram.com/sullybop/
ā¶ļø Facebook: http://www.facebook.com/sullybop
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š Ready to get on video? Chat with me āhttps://calendly.com/podcastprinciples/discover
Whatās the best part of making a sale?
Closing the deal.
But letās be honestāitās rarely as smooth as it looks in the movies (looking at you, Glengarry Glen Ross). The process can feel like a whirlwind of drama, strategy, and effort, especially in the world of digital marketing.
In this weekās episode, Iām breaking it all downāwhiteboard in handāto show you exactly how to approach your bottom-of-the-funnel content.
So are you ready to turn leads into loyal customers?
š Jump In Here:
0:00 - Introduction
0:58 - What the bottom of the funnel āisā
2:29 - āYouāre not just competing with competitorsā
3:58 - Whatās the bottom of YOUR funnel?
4:52 - Hereās what you do instead
6:15 - Case studies and client interviews
7:17 - What people REALLY care about
7:59 - Episode wrap-up
__________________________________________________
š Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I
š Start Your Podcast Today: https://calendly.com/podcastprinciples/discover
š¤ Podcast Links - https://linktr.ee/sullybop
ā¶ļø LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/
šø Instagram: https://www.instagram.com/sullybop/
ā¶ļø Facebook: http://www.facebook.com/sullybop
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Youāve heard me talk a lot about the top and bottom of your funnel ā so itās finally time to show love for the middle of the funnel in this weekās episode!
In the land of problem aware, the āIām fine, I know what Iām doingā crowd can be one of the toughest nuts to crack when it comes to marketing and sales.
In this weekās episode, I finally explain and break-down the middle of the funnel and how founders like yourself should be handling it ā but more importantly, Iāll be showing you the type of the content that you should be making for it. Titles, ideas, the works!
Seriously folks, this video is giving you advice that youāre going to be able to turn around and use TODAY in your content if you want to, you donāt want to miss this video!
š Jump In Here:
(0:00) - Introduction
(2:08) - Quick review of the funnel
(3:55) - Middle of the funnel, what to focus on
(5:39) - Creating associations
(6:28) - Looking at some posts
(8:31) - Reviewing the middle of the funnel
(9:25) - Episode wrap-up
__________________________________________________
š Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I
š Start Your Podcast Today: https://calendly.com/podcastprinciples/discover
š¤ Podcast Links - https://linktr.ee/sullybop
ā¶ļø LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/
šø Instagram: https://www.instagram.com/sullybop/
ā¶ļø Facebook: http://www.facebook.com/sullybop
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š Ready to get on video? Chat with me āhttps://calendly.com/podcastprinciples/discover
Viralityāitās whatās for dinner.
Everyone and their mother has been trying to figure out how to go āviralā since the advent of YouTube and social media.
But hereās the thing: not all viral content is created equal, especially on social media.
In this weekās episode, I take you through what content you should be creating for your business or personal brand on LinkedIn and how to make content that is āviralā in the context of professionals, owners and decision makers that occupy your network.
Additionally, I circle back to funnels and how you should be positioned at each level.
How do you make people consider the problem you solve more seriously? How do you talk about your services or your industry without being transparently āsalesyā or even worse.. Boring?
š Jump In Here:
(0:00) - Introduction
(1:12) - Funnels and founders
(4:10) - What is the top of the funnel?
(6:18) - What content should you make for the top of funnel?
(8:35) - What it looks like in action
(10:47) - Clip strategy
(12:44) - Episode wrap-up
__________________________________________________
Follow on LinkedIn (17k) https://www.linkedin.com/in/sullybop/
Grab Our Script https://mailchi.mp/podcastprinciples.com/script
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Grab our free podcast script ā https://mailchi.mp/eed2b69a9733/5-leads-a-week
In this weekās episode, I sit down with Jared Miguez ā a client of ours who runs the law firm Arena Collective.
Jared began his podcast journey a couple years ago with us and together weāve gained more insight into the industry itself as well as where podcasting āfits inā to a business like his ā one that is focused on cultivating local leads and promoting clients above all.
We discuss Jaredās āsparkā and what inspired him to take a chance on podcast, why video was so important to him, purpose, and much more!
__________________________________________________
š Navigate Here:
0:00 - Introduction
1:38 - What was Jaredās spark to start a podcast?
2:49 - Why video?
4:10 - Whatās different about Jaredās law firm
6:00 - Podcasting and local business
10:50 - The collective nature of Arena Collective
14:38 - The fuel is purpose
15:28 - What would you say to someone who is nervous about starting
20:22 - Make a podcast to promote your clients
21:24 - āGhostā podcasts
23:47 - Why did you hire help for your podcast?
27:06 - Jared's podcast and his vision
32:07 - Jared's advice to someone getting started
__________________________________________________
Follow on LinkedIn (17k) https://www.linkedin.com/in/sullybop/
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Grab our free video script ā https://mailchi.mp/eed2b69a9733/5-leads-a-week
In this weekās special (and tasty) episode ā I am taking to the griddle and making Jerseyās very own āPork roll egg and cheeseā while giving you the skinny on making content efficiently (that also converts).
Specifically, Iām diving into the using an outside agency vs. making everything in-house.
Most peopleās instincts are to do it old school ā by themselves. Save the money and the hassle.
The reality is: most people could use a little help, whether itās expertise or an extra set of hands ā and Iāll break down exactly why.
__________________________________________________
š Navigate Here:
(0:00) - Introduction
(0:40) - Looking at agencies first
(4:30) - Using an agency to ārunā your content
(8:42) - The manager is there to manage, self-awareness
(9:51) - āDone for youā agencies
(14:10) - Donāt take what I say as reality
(17:01) - Episode wrap-up
__________________________________________________
Follow on LinkedIn (17k) https://www.linkedin.com/in/sullybop/
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If youāve even seen a few of my videos, you know that Iām a big fan of LinkedIn.
The networking and job search giant has for a long time been thought of as that: a tool for networking and job search. The truth is, this platform has an unmatched ability to guide qualified leads right into your product, program or coaching.
In this weekās episode, I break down our very own high ticket marketing formula and how we get people in OUR DMs through content and friendly advice.
Real tips AND real steps you can implement in the coming new year that could net you some major $$$
__________________________________________________
š Navigate Here:
(0:00) - Introduction
(1:24) - The high ticket marketing formula
(2:54) - Three Stages of Marketing, explaining āthe funnelā
(4:01) - Stage 1, top of funnel
(5:57) - Stage 2, top of funnel
(7:42) - Intro to the middle of the funnel
(9:49) - Bottom of the funnel
(14:07) - Episode wrap-up
__________________________________________________
Follow on LinkedIn (17k) https://www.linkedin.com/in/sullybop/
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Grab our free video script ā https://mailchi.mp/eed2b69a9733/5-leads-a-week
Itās that time of the year again where we say goodbye to the old year and welcome in the new. Whether itās new habits, goals or objectives, weāre all looking to make change in a positive way ā and what better way than by.. Starting a podcast for your business.
The time has never been better, the opportunity is here ā and this week, I outline exactly what the opportunity is and how to seize it for maximum gain.
__________________________________________________
š Navigate Here:
0:00 - Introduction
0:59 - The numbers are exploding
2:11 - Why would we podcast?
7:34 - So, how do I make money with this thing?
9:34 - "When you educate people.."
16:17 - What goes into a good podcast?
17:38 - Identifying ideal audience members
19:44 - Positioning your podcast
21:03 - Lighting
23:06 - "How do you get more listeners?"
25:10 - Can you mix podcast formats?
26:30 - Naming your podcast
28:27 - YouTube SEO
30:50 - Descriptions/multi channel podcasting
33:25 - Platforms/advice for beginners
40:11 - Ideal episode length
__________________________________________________
Follow on LinkedIn (17k) https://www.linkedin.com/in/sullybop/
__________________________________________________
Podcast Links - https://linktr.ee/sullybop
LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/
Instagram: https://www.instagram.com/sullybop/
Facebook: http://www.facebook.com/sullybop
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Grab our free video script ā https://mailchi.mp/eed2b69a9733/5-leads-a-week
Nobody wants their podcast to be āboringā ā but not everybody can be Joe Rogan.
ā¦and more importantly, when youāre trying to sell a product or service, you may not have an avenue to be āfunā. You still want to display your expertise and know-how.
In this weekās episode, I wanted to explore āboringā podcasts and adjust the commentary. Additionally, I explore some examples of these boring podcasts and show you why, on some levels, they are operating better than bigger, pop-culture podcasts.
__________________________________________________
š Navigate Here:
(0:00) - Introduction
(0:48) - Episode beginning
(2:40) - The āCommunity Aspectā
(5:01) - The absence of competition
(6:34) - Breaking down the complexity
(8:11) - Show why youāre ābest providerā of your service
(10:04) - Episode wrap-up
__________________________________________________
Follow on LinkedIn (17k) https://www.linkedin.com/in/sullybop/
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Grab our free video script ā https://mailchi.mp/eed2b69a9733/5-leads-a-week
Starting a podcast is easier most people make it out to be ā however, there are some nuances to getting started that EVERY new podcaster should know ā especially if youāre creating a podcast for your business.
This week, I give you the shortcuts most experts make you pay thousands of dollars for..
__________________________________________________
š Navigate Here:
(0:00) - Introduction
(0:49) - Determine the purpose of your podcast
(1:45) - Three approaches to your podcast
(4:51) - Getting started
(6:21) - Episode wrap-up
__________________________________________________
Follow on LinkedIn (17k) https://www.linkedin.com/in/sullybop/
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Grab our free video script ā https://mailchi.mp/eed2b69a9733/5-leads-a-week
If you've ever searched for "podcasting tips" online - you know that there is no shortage of "expert" opinions.
How about examining a show that is already successful? A podcast that has taken the time and proper steps to grow not only their show and audience - but their reach and influence.
In this special sneak-peek into our paid LaunchPad coaching system, we examine Wealth Warehouse and what they've done to grow their podcast, brand and content.
š Navigate Here:
(0:00) - Introduction
(0:52) - Beginning of Wealth Warehouse case study
(4:28) - The pros of selling your own services
(6:14) - Niche within a niche
(7:52) - Consistency
(9:08) - Political and psychological angle
(29:59) - Philosophical takes mixed with tactics
(35:17) - Another look at the data
(38:40) - 'Titlecraft'
(41:24) - "How are they getting these views?"
(48:26) - The secret behind big (or small) numbers
(53:52) - Closing thoughts
__________________________________________________
Follow on LinkedIn (17k) https://www.linkedin.com/in/sullybop/
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