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  • “When it comes to the things we work so hard for, we should ask ourselves: are they really worth it? Many aren’t useful, some are unnecessary, and others don’t hold the value we think they do.” - Seneca

    Not everything we work hard for is worth the cost.

    Many pursuits consume our time, energy, or resources without adding real value.

    In sales, this lesson is critical. Are you chasing leads that aren’t a good fit or pouring energy into deals that won’t move the needle?

    Declutter your pipeline. Focus on what truly matters: leads and clients that align with your goals.

    When you trim the fat, you free yourself to invest where it counts.

    Simplify. Prioritise. Succeed.

    Actionable tips:

    Evaluate your pipeline. Identify which leads are truly promising and which are wasting your time. Focus on quality over quantity.Don’t be afraid to walk away from deals that aren’t going anywhere. Sometimes saying no can save you from bigger costs down the line.Revisit your tools and processes. Are you using tools that genuinely help you, or are they just adding complexity? Simplify wherever possible.

    Remember you will die.

    Watch The Sales Stoic on Stream by Dealfront: https://www.dealfront.com/resources/stream/series/the-sales-stoic

    Subscribe to The Sales Stoic for daily insights: https://www.dealfront.com/resources/newsletters/the-sales-stoic/

    Follow Jack & Zac:

    Jack: https://www.linkedin.com/in/jack-frimston-5010177b/

    Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b/

    Connect with We Have a Meeting:

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  • “A free person lives as they choose, uncompelled, unhindered, and unlimited. Their choices flow freely, their desires are fulfilled, and they avoid what they hate.” - Epictetus

    True freedom isn’t about your circumstances; it’s about your mindset.

    As Epictetus reminds us, a free person lives without being controlled by distractions, fears, or unhealthy desires. They focus on what matters and act with discipline, creating a life of choice and clarity.

    In sales, freedom doesn’t come from hitting targets or controlling client behaviour, it comes from controlling your actions.

    Focus on what you can influence: your preparation, your pitch, your response to challenges. Let go of what’s outside your control, and you’ll find a sense of freedom in your work.

    Like Neo in The Matrix, once you understand what truly matters, you’re no longer bound by distractions.

    Actionable tips:

    Concentrate your energy on what you can directly influence: your outreach strategy, your follow-ups, and how well you understand your clients' needs. Let go of what you can’t control, like a slow response or an unanticipated objection.When things don’t go your way, step back and ask yourself if your reaction is helping or hurting your progress. Keep a calm, composed mindset in challenging situations to maintain your sense of freedom.

    Remember you will die.

    Watch The Sales Stoic on Stream by Dealfront: https://www.dealfront.com/resources/stream/series/the-sales-stoic

    Subscribe to The Sales Stoic for daily insights: https://www.dealfront.com/resources/newsletters/the-sales-stoic/

    Follow Jack & Zac:

    Jack: https://www.linkedin.com/in/jack-frimston-5010177b/

    Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b/

    Connect with We Have a Meeting:

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  • “You need to be consistent, committed to either being good or bad. Focus your energy either on sharpening your own thinking or getting caught up in things beyond your control. Prioritise your inner world, not external distractions.” - Epictetus

    Success stems from staying true to yourself.

    Epictetus reminds us: that you can’t live two conflicting lives, either stick to your principles or let external noise dictate your actions.

    True mastery comes from focusing on what you can control and aligning your actions with your values.

    In sales, this means prioritising honesty over short-term wins.

    Don’t sell a dream; guide clients toward their realistic goals. Authenticity builds trust, happier clients, and long-term success.

    Actionable tips:

    Always align your sales approach with your core values, even under pressure. Don’t sacrifice long-term relationships for short-term gains.Focus on refining your pitch, building strong client relationships, and improving your knowledge base. Let go of the things outside your control, like market shifts or clients’ decisions.

    Remember you will die.

    Watch The Sales Stoic on Stream by Dealfront: https://www.dealfront.com/resources/stream/series/the-sales-stoic

    Subscribe to The Sales Stoic for daily insights: https://www.dealfront.com/resources/newsletters/the-sales-stoic/

    Follow Jack & Zac:

    Jack: https://www.linkedin.com/in/jack-frimston-5010177b/

    Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b/

    Connect with We Have a Meeting:

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    Website: https://www.wehaveameeting.com/

  • “Above all, it is essential you have an honest sense of your abilities…” - Seneca

    Overconfidence often leads to overpromising and underdelivering, a definite recipe for disappointment.

    True growth starts with an honest self-assessment. Know your strengths, recognize your limitations, and focus on steady improvement.

    In sales, the best performers aren’t the ones who believe they can close every deal but those who understand their abilities and use that insight to build trust and deliver value.

    Take time to reflect regularly, whether through tools like Mark Manson’s life assessments or a simple self-check.

    The clearer your view of yourself, the stronger your foundation for success.

    Actionable tips:

    Assess your skills regularly and reflect on recent sales calls or deals. Where did you fall short? What could you have done better? Keep track of recurring challenges.Ask a colleague or mentor to give you an honest review. Outside perspectives can highlight blind spots you might be missing.Don’t aim to close every deal; instead, focus on realistic, achievable targets that stretch your abilities without overwhelming you.

    Remember you will die.

    Watch The Sales Stoic on Stream by Dealfront: https://www.dealfront.com/resources/stream/series/the-sales-stoic

    Subscribe to The Sales Stoic for daily insights: https://www.dealfront.com/resources/newsletters/the-sales-stoic/

    Follow Jack & Zac:

    Jack: https://www.linkedin.com/in/jack-frimston-5010177b/

    Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b/

    Connect with We Have a Meeting:

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    Website: https://www.wehaveameeting.com/

  • “An important starting point in philosophy is this: a clear understanding of your own guiding principle.” - Epictetus

    Both philosophy and progress begin with understanding your own guiding principle. Self-awareness is your internal GPS, steering your decisions and actions toward meaningful goals.

    Ask yourself: What drives you? Financial freedom? Professional growth? Making an impact? 

    Knowing your "why" not only fuels your motivation but also helps you adapt in challenging situations and build deeper connections with others.

    Simon Sinek's Start with Why offers a great roadmap for uncovering your deeper purpose.

    When you know what drives you, you’ll be better equipped to handle objections, focus on what matters, and excel in both life and work.

    Actionable tips:

    Identify your internal drivers to better understand what motivates you. Is it money, recognition, helping others? Knowing this will help you stay grounded during tough times.Reflect after each sales interaction and consider why you responded in certain ways. Did you follow your principles, or did emotions drive you?

    Remember you will die.

    Watch The Sales Stoic on Stream by Dealfront: https://www.dealfront.com/resources/stream/series/the-sales-stoic

    Subscribe to The Sales Stoic for daily insights: https://www.dealfront.com/resources/newsletters/the-sales-stoic/

    Follow Jack & Zac:

    Jack: https://www.linkedin.com/in/jack-frimston-5010177b/

    Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b/

    Connect with We Have a Meeting:

    LinkedIn: https://www.linkedin.com/company/we-have-a-meeting/

    Website: https://www.wehaveameeting.com/

  • We know there’s no February 29th this year, but think of this as a little bonus - a leap into some extra wisdom to round out your year!

    -

    “When children stick their hand down a narrow sweet jar and can’t pull it out, they start crying. Drop a few and you will get your hand out!” - Epictetus

    In sales, it’s easy to chase after every opportunity. But trying to grab too much can leave you with nothing.

    Like a child stuck in a jar full of treats, holding onto too many desires, whether they be leads, goals, or opportunities, can make us feel overwhelmed and ineffective.

    Instead, focus on the few prospects that align with your values and goals.

    Prioritize quality over quantity, and you’ll build stronger connections and close more deals.

    As The Rolling Stones said, “You Can’t Always Get What You Want.” Let go of distractions, and you’ll realize what you truly need might be right in front of you.

    Actionable tips:

    Prioritise your leads. Focus your efforts on the top 20% that have the best potential for conversion.Before contacting a prospect, ask yourself if this connection aligns with your core goals. If it doesn’t, consider whether it's worth your time.

    Remember you will die.

    Watch The Sales Stoic on Stream by Dealfront: https://www.dealfront.com/resources/stream/series/the-sales-stoic

    Subscribe to The Sales Stoic for daily insights: https://www.dealfront.com/resources/newsletters/the-sales-stoic/

    Follow Jack & Zac:

    Jack: https://www.linkedin.com/in/jack-frimston-5010177b/

    Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b/

    Connect with We Have a Meeting:

    LinkedIn: https://www.linkedin.com/company/we-have-a-meeting/

    Website: https://www.wehaveameeting.com/

  • “The soul is like a bowl of water, and our thoughts are like rays of light shining on it. When the water is disturbed, it appears that the light itself is moving too, but it isn't. In the same way, when a person loses their composure it isn't their skills and virtues that are unsettled, but the mindset they live in.” - Epictetus

    Epictetus compares the soul to a bowl of water - when it’s disturbed, the reflection becomes unclear.

    The same is true for us: when we lose our composure, it’s not our skills that falter but our mindset.

    Sales is full of chaos. The key is to remain steady.

    Stress clouds judgment, while calm brings clarity. 

    When you steady your mindset, your abilities shine, objections feel manageable, and authentic connections become effortless.

    Remember, you don’t need to control everything; you just need to control how you respond. A calm mind creates a clear path to better outcomes.

    Actionable tips:

    Take a few minutes each day to breathe and centre yourself. This will help you stay grounded when stressful situations arise.Focus on your objectives to maintain clarity and purpose during turbulent times, ensuring you stay on track despite external pressures.

    Remember you will die.

    Watch The Sales Stoic on Stream by Dealfront: https://www.dealfront.com/resources/stream/series/the-sales-stoic

    Subscribe to The Sales Stoic for daily insights: https://www.dealfront.com/resources/newsletters/the-sales-stoic/

    Follow Jack & Zac:

    Jack: https://www.linkedin.com/in/jack-frimston-5010177b/

    Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b/

    Connect with We Have a Meeting:

    LinkedIn: https://www.linkedin.com/company/we-have-a-meeting/

    Website: https://www.wehaveameeting.com/

  • “Everything in life falls into one of three categories: some are good, some bad, and others neutral. Good things are virtues and anything aligned with them; bad things are vices and anything that feeds into them; the neutral things fall between virtue and vice…” - Epictetus

    Not everything in life is inherently good or bad. Most things, like wealth, health, or failure, are neutral. What gives them meaning is how we choose to respond.

    In sales, this perspective is powerful.

    Hitting targets feels great, but the real value lies in the discipline, resilience, and effort that drive success.

    The ups and downs will come, but staying emotionally steady keeps you focused and ready to bounce back.

    Remember, it’s not what happens to you, but how you react, that defines your path forward.

    Actionable tips:

    Focus on process over outcome. Keep your attention on what you can control, like how you prepare, communicate, and follow through with leads. Let the results take care of themselves.Before reacting to news, good or bad, pause to ask yourself, "Is this something really worth my emotional energy?"

    Remember you will die.

    Watch The Sales Stoic on Stream by Dealfront: https://www.dealfront.com/resources/stream/series/the-sales-stoic

    Subscribe to The Sales Stoic for daily insights: https://www.dealfront.com/resources/newsletters/the-sales-stoic/

    Follow Jack & Zac:

    Jack: https://www.linkedin.com/in/jack-frimston-5010177b/

    Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b/

    Connect with We Have a Meeting:

    LinkedIn: https://www.linkedin.com/company/we-have-a-meeting/

    Website: https://www.wehaveameeting.com/

  • “Someone has wronged me? That’s on them... What matters to me is staying aligned with the natural order…” - Marcus Aurelius

    Don’t let the actions of others derail your focus.

    Whether it’s a deal gone wrong, office politics, or an unexpected rejection, their behavior is beyond your control. What’s within your power is your response.

    Redirect your energy to what truly matters. Focus on your actions, your attitude, and your goals. 

    By staying aligned with your purpose, you turn setbacks into stepping stones and maintain the clarity needed to move forward.

    In the end, your success isn’t determined by what others do but by how steadfastly you walk your own path.

    Actionable tips:

    Don’t let competitors or office distractions pull your attention away from what you need to achieve. Set clear daily objectives and measure progress against your own benchmarks.If a deal falls through or someone criticises your work unfairly, don’t dwell on it. Move on to the next opportunity with fresh energy.Train yourself to not react impulsively to others' negative actions or comments. Take a deep breath, reflect, and choose your response wisely.

    Remember you will die.

    Watch The Sales Stoic on Stream by Dealfront: https://www.dealfront.com/resources/stream/series/the-sales-stoic

    Subscribe to The Sales Stoic for daily insights: https://www.dealfront.com/resources/newsletters/the-sales-stoic/

    Follow Jack & Zac:

    Jack: https://www.linkedin.com/in/jack-frimston-5010177b/

    Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b/

    Connect with We Have a Meeting:

    LinkedIn: https://www.linkedin.com/company/we-have-a-meeting/

    Website: https://www.wehaveameeting.com/

  • “Keep a mental list of those who got caught up in anger and resentment over something, even the most renowned for success, misfortune, evil deeds, or any special distinction. Then ask yourself, how did that turn out? Just smoke and dust, the stuff of simple myth trying hard to be legend...” - Marcus Aurelius

    Marcus Aurelius reminds us that many pursuits, like fame, wealth, or revenge, are nothing more than smoke and dust.

    Over time, the anger or ambition that fuels these goals fades, leaving little behind but empty myths.

    In sales, it’s easy to get distracted by external rewards or resentments.

    But the real work lies in serving customers, refining your skills, and maintaining a healthy mindset. 

    External recognition is fleeting, but your approach to the work is what truly matters. Focus on what lasts.

    Actionable tips:

    Focus on the customer’s needs rather than obsessing over personal recognition or hitting the next target at all costs.When frustrated, ask yourself: Will this matter a month or a year from now? If not, let it go.Regularly review your core values and priorities to ensure you’re not chasing superficial goals.

    Remember you will die.

    Watch The Sales Stoic on Stream by Dealfront: https://www.dealfront.com/resources/stream/series/the-sales-stoic

    Subscribe to The Sales Stoic for daily insights: https://www.dealfront.com/resources/newsletters/the-sales-stoic/

    Follow Jack & Zac:

    Jack: https://www.linkedin.com/in/jack-frimston-5010177b/

    Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b/

    Connect with We Have a Meeting:

    LinkedIn: https://www.linkedin.com/company/we-have-a-meeting/

    Website: https://www.wehaveameeting.com/

  • “Keep in mind that it isn't the person who criticises or insults you that causes harm - it’s your reaction to their words. So when someone triggers your anger, recognise that it's really your own opinion fueling it.” - Epictetus

    In sales, rejection, criticism, or tough conversations are part of the job.

    But the true source of harm isn’t external events, it’s how we respond to them. Anger or frustration are reflections of how we interpret situations, not the situations themselves.

    When faced with a trigger, pause and ask yourself, "Is this personal?"

    The answer is almost always no.

    By mastering your reaction, you prevent emotions from clouding your judgment, maintain focus, and build better relationships.

    In challenging moments, take control of your response and choose clarity over chaos.

    Actionable tips:

    When faced with a challenging situation, take a breath and assess your emotional response. Ask yourself if the reaction helps or hinders your success.Instead of focusing on your frustration, focus on the opportunity to learn from it or to pivot toward a productive solution.

    Remember you will die.

    Watch The Sales Stoic on Stream by Dealfront: https://www.dealfront.com/resources/stream/series/the-sales-stoic

    Subscribe to The Sales Stoic for daily insights: https://www.dealfront.com/resources/newsletters/the-sales-stoic/

    Follow Jack & Zac:

    Jack: https://www.linkedin.com/in/jack-frimston-5010177b/

    Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b/

    Connect with We Have a Meeting:

    LinkedIn: https://www.linkedin.com/company/we-have-a-meeting/

    Website: https://www.wehaveameeting.com/

  • “Don’t let circumstances trigger your anger - they’re not bothered either way.” - Marcus Aurelius

    Life’s challenges, whether a deal falling through or a client ghosting you, are indifferent to our emotional reactions.

    Anger or frustration changes nothing.

    Instead of wasting energy on emotions that don’t serve you, focus on what you can control.

    In sales, setbacks are inevitable. By recognizing that circumstances don’t care about your feelings, you can shift your focus from reacting to taking productive action.

    Stay grounded, accept what you can't change, and invest your energy where it matters most.

    Actionable tips:

    When something doesn't go your way, take a breath before responding. Ask yourself if your emotional reaction will change the outcome.Identify what you can control in any situation, like your next outreach or refining your pitch, and let go of the rest.If a deal stalls, rather than getting upset, use the time to plan a fresh angle or improve another area of your sales process.

    Remember you will die.

    Watch The Sales Stoic on Stream by Dealfront: https://www.dealfront.com/resources/stream/series/the-sales-stoic

    Subscribe to The Sales Stoic for daily insights: https://www.dealfront.com/resources/newsletters/the-sales-stoic/

    Follow Jack & Zac:

    Jack: https://www.linkedin.com/in/jack-frimston-5010177b/

    Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b/

    Connect with We Have a Meeting:

    LinkedIn: https://www.linkedin.com/company/we-have-a-meeting/

    Website: https://www.wehaveameeting.com/

  • “Cato practised the kind of public speech that could inspire the masses, believing that strong political philosophy, like any great city, needs to protect its bold and decisive nature.” - Cato The Younger

    Cato the Younger knew the value of silence. He only spoke when his words would add value, choosing to remain silent rather than fill the air with unnecessary chatter.

    In a world that often values talking over listening, this restraint is a powerful tool.

    In sales, mastering silence can be just as crucial as speaking.

    Over-talking can derail negotiations, while giving space during objections or client calls often invites better reflection and response.

    Rather than filling every pause, let your silence show confidence and respect.

    When you do speak, make it count. Let your words carry true weight, and use silence to amplify their impact.

    Actionable tips:

    Practice restraint. In your next call, try not to fill silences and let the client absorb your points. Speak when you know you can add value.Before sending an email or delivering a pitch, ask yourself if every word serves a purpose or if there’s something better left unsaid.

    Remember you will die.

    Watch The Sales Stoic on Stream by Dealfront: https://www.dealfront.com/resources/stream/series/the-sales-stoic

    Subscribe to The Sales Stoic for daily insights: https://www.dealfront.com/resources/newsletters/the-sales-stoic/

    Follow Jack & Zac:

    Jack: https://www.linkedin.com/in/jack-frimston-5010177b/

    Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b/

    Connect with We Have a Meeting:

    LinkedIn: https://www.linkedin.com/company/we-have-a-meeting/

    Website: https://www.wehaveameeting.com/

  • “Remember, it’s not just the pursuit of wealth or status that can trap and control us, but also the craving for peace, leisure, travel, and learning. It doesn't matter what the external goal is, the value we place on it subjugates us to another.” - Epictetus

    It's not just the pursuit of wealth or status that can trap us; our craving for peace, leisure, or learning can have the same effect.

    When we place too much value on anything, it controls us, and our happiness becomes dependent on external factors.

    In sales, the pressure to close big deals, hit targets, or earn bonuses can overwhelm us. Even the desire for promotions or recognition can add unnecessary stress.

    The key is to focus on the process itself, not just the outcome.

    By enjoying the journey and not letting external goals dictate your happiness, you’ll find greater satisfaction in your work and stay focused on what truly matters.

    Actionable tips:

    Instead of constantly chasing the end result, hone your daily habits. Perfect your pitch, refine your follow-ups, and stay consistent in your outreach. The results will follow when the process is strong.You can’t control how a prospect will respond, but you can control how prepared you are. Invest in preparation and adaptability rather than being fixated on the result.Set goals, but don’t allow them to dominate your emotional state. Whether or not you achieve them should not determine your sense of worth.

    Remember you will die.

    Watch The Sales Stoic on Stream by Dealfront: https://www.dealfront.com/resources/stream/series/the-sales-stoic

    Subscribe to The Sales Stoic for daily insights: https://www.dealfront.com/resources/newsletters/the-sales-stoic/

    Follow Jack & Zac:

    Jack: https://www.linkedin.com/in/jack-frimston-5010177b/

    Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b/

    Connect with We Have a Meeting:

    LinkedIn: https://www.linkedin.com/company/we-have-a-meeting/

    Website: https://www.wehaveameeting.com/

  • “Robbers, perverts, killers, and tyrants— take a look at their so-called pleasures!” - Marcus Aurelius

    Fleeting pleasures can lead to harm, as seen in the pursuit of status, wealth, or instant gratification. True value lies in resisting these temptations and focusing on what truly matters.

    In sales, the lure of quick wins and high commissions can tempt us to cut corners, over-promise, or act out of self-interest. But such actions erode trust and damage relationships in the long run.

    Jordan Belfort, The Wolf of Wall Street, shows how unchecked desire for wealth and status can lead to moral corruption and ultimate downfall.

    Success isn't about chasing fleeting rewards, it’s about balancing ambition with ethics.

    Build trust, stay grounded, and aim for lasting impact over temporary gains.

    Actionable tips:

    Before making a decision, ask yourself whether it’s driven by genuine value or short-term gain. Prioritise relationships over quick wins.Always set realistic expectations with clients. It's better to under-promise than over-deliver.Reflect on how today's actions contribute to your overall career growth and personal integrity rather than just immediate outcomes.

    Remember you will die.

    Watch The Sales Stoic on Stream by Dealfront: https://www.dealfront.com/resources/stream/series/the-sales-stoic

    Subscribe to The Sales Stoic for daily insights: https://www.dealfront.com/resources/newsletters/the-sales-stoic/

    Follow Jack & Zac:

    Jack: https://www.linkedin.com/in/jack-frimston-5010177b/

    Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b/

    Connect with We Have a Meeting:

    LinkedIn: https://www.linkedin.com/company/we-have-a-meeting/

    Website: https://www.wehaveameeting.com/

  • “Remember to live your life as if you’re at a banquet. When something comes your way, take a modest portion. If it passes by, let it go. If it hasn’t reached you yet, don’t obsess over it, but wait until it arrives in front of you.” - Epictetus

    Epictetus compared life to a banquet: take what’s offered with grace, let go of what passes by, and don’t obsess over what hasn’t come yet.

    It’s a powerful reminder to approach opportunities with patience and balance, rather than anxiety or greed.

    In sales, this philosophy rings true.

    Not every prospect is the right fit, and not every deal will close on your timeline. Instead of chasing every lead or stressing over missed chances, focus on what’s in front of you and play it smart. Think of it like poker: you don’t play every hand, but wait for the right one and act strategically.

    And if an opportunity isn’t right, don’t hesitate to ask for a referral. A "no" today could lead to a "yes" tomorrow through the right connections.

    Stay calm, stay focused, and trust the process.

    Actionable tips:

    Be patient with prospects. Don’t push too hard; let the process unfold naturally.Avoid chasing every opportunity. Focus on those that are truly aligned with your goals.Maintain a calm mindset. Trust that more opportunities will come in time; don’t let fear of scarcity control you.

    Remember you will die.

    Watch The Sales Stoic on Stream by Dealfront: https://www.dealfront.com/resources/stream/series/the-sales-stoic

    Subscribe to The Sales Stoic for daily insights: https://www.dealfront.com/resources/newsletters/the-sales-stoic/

    Follow Jack & Zac:

    Jack: https://www.linkedin.com/in/jack-frimston-5010177b/

    Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b/

    Connect with We Have a Meeting:

    LinkedIn: https://www.linkedin.com/company/we-have-a-meeting/

    Website: https://www.wehaveameeting.com/

  • “This is the true athlete—the person in rigorous training to challenge false perceptions. Stay strong, you who endure, don’t let your perceptions take you captive!” - Epictetus

    Epictetus likened the Stoic to an athlete in training, building strength against false perceptions and fleeting emotions. The true test of mastery lies in staying steady under pressure, leading to freedom, happiness, and peace.

    In sales, the parallels are clear. Challenges are inevitable in rejections, tough negotiations, and high-pressure situations. But like athletes, we can train our minds to remain focused and resilient.

    A lost deal isn’t personal failure; it’s a learning opportunity.

    Emotional reactions only hold you back.

    Strengthen your mental endurance. Stay centred. Success lies not in avoiding adversity but in how you rise to meet it.

    Actionable tips:

    Visualise potential obstacles (rejections, objections, setbacks) before they happen. Mentally prepare for them to avoid emotional responses in the moment.Don’t let external factors like a failed pitch or a ‘no’ from a lead cloud your judgement. Stick to your proven process, refining it with feedback rather than reacting emotionally.

    Remember you will die.

    Watch The Sales Stoic on Stream by Dealfront: https://www.dealfront.com/resources/stream/series/the-sales-stoic

    Subscribe to The Sales Stoic for daily insights: https://www.dealfront.com/resources/newsletters/the-sales-stoic/

    Follow Jack & Zac:

    Jack: https://www.linkedin.com/in/jack-frimston-5010177b/

    Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b/

    Connect with We Have a Meeting:

    LinkedIn: https://www.linkedin.com/company/we-have-a-meeting/

    Website: https://www.wehaveameeting.com/

  • “It’s impossible to find happiness while constantly yearning for what we don’t have. True happiness is content with what it already possesses, just like someone who’s well-fed, there’s no hunger or thirst.” - Epictetus

    Happiness thrives when we stop yearning for what we don’t have and instead learn to appreciate what we already have.

    As Epictetus reminds us, true contentment is like being well-fed, when you are no-longer hungry for more.

    In sales, ambition can drive success, but it can also create endless dissatisfaction if you're constantly chasing the next deal or quota.

    Take a moment to acknowledge your progress, celebrate your achievements, and appreciate the skills you’ve honed.

    Balancing ambition with gratitude not only brings peace of mind but also fuels sustained energy and focus. Stay driven, but don’t forget to appreciate how far you’ve come.

    Actionable tips:

    Take a moment after each sale or achievement to reflect on the effort that brought you there. Acknowledging progress, however small, fuels sustained motivation.Ensure your goals are ambitious but attainable. Pair big-picture milestones with smaller, more immediate objectives that you can realistically achieve to keep yourself grounded.

    Remember you will die.

    Watch The Sales Stoic on Stream by Dealfront: https://www.dealfront.com/resources/stream/series/the-sales-stoic

    Subscribe to The Sales Stoic for daily insights: https://www.dealfront.com/resources/newsletters/the-sales-stoic/

    Follow Jack & Zac:

    Jack: https://www.linkedin.com/in/jack-frimston-5010177b/

    Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b/

    Connect with We Have a Meeting:

    LinkedIn: https://www.linkedin.com/company/we-have-a-meeting/

    Website: https://www.wehaveameeting.com/

  • “...remember that life’s duties are made up of small, individual actions. Focus on each one as you fulfill your responsibilities, and complete them with care.” - Marcus Aurelius

    Life’s tasks are made up of small, individual actions. Rather than getting frustrated or overwhelmed by them, focus on one step at a time and complete each with care.

    In sales, we can also get caught up in the big picture too easily and hitting quotas, closing deals, navigating objections seems to take over. But by breaking responsibilities into manageable steps, you can avoid unnecessary stress.

    Focus on what’s right in front of you: a call, an email, a presentation.

    Like Jim Halpert from The Office, simplify what others complicate. Avoid the drama, keep things straightforward, and stay calm.

    One step at a time leads to progress and success.

    Actionable tips:

    Break large goals into smaller tasks. For example, rather than thinking about closing a deal, focus on scheduling the next meeting or answering one key question for the client.Stay calm during difficult interactions. When a customer is upset, focus on responding with clarity and patience, rather than reacting emotionally.Review your daily process. Are there steps that you can simplify to make your workflow more efficient?Try using the acronym KISS: Keep It Simple, Stupid. Break your tasks down into manageable steps and avoid overcomplicating things. Simplifying your approach reduces stress and helps you stay focused on what truly matters.

    Remember you will die.

    Watch The Sales Stoic on Stream by Dealfront: https://www.dealfront.com/resources/stream/series/the-sales-stoic

    Subscribe to The Sales Stoic for daily insights: https://www.dealfront.com/resources/newsletters/the-sales-stoic/

    Follow Jack & Zac:

    Jack: https://www.linkedin.com/in/jack-frimston-5010177b/

    Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b/

    Connect with We Have a Meeting:

    LinkedIn: https://www.linkedin.com/company/we-have-a-meeting/

    Website: https://www.wehaveameeting.com/

  • “Clear your mind and regain control, like waking up from a bad dream and realizing it wasn’t real, recognise that what’s troubling you is just as fleeting.” - Marcus Aurelius

    Many of our worries are like bad dreams - intense in the moment but ultimately fleeting. When we recognize this, we free ourselves from unnecessary stress and gain clarity.

    In sales, it’s all too easy to get trapped in imagined fears of failure, rejection, or uncertainty. These are often worst-case scenarios that haven’t happened yet.

    Much like waking from a bad dream, try to step back, then you will realize that many of your worries are just constructs. Focus on what truly matters: engaging with prospects, solving problems, and driving results.

    Recognize when your fears aren’t rooted in reality, and use that awareness to shift your mindset. This will help you stay grounded, make better decisions, and move forward with confidence.

    Let go of the imagined, and reclaim your clarity.

    Actionable tips:

    When you feel anxious about an outcome, ask yourself: "Is this fear based on reality or just my imagination?"Before engaging with prospects, take a moment to clear your mind and focus on the task at hand, not the "what-ifs."

    Remember you will die.

    Watch The Sales Stoic on Stream by Dealfront: https://www.dealfront.com/resources/stream/series/the-sales-stoic

    Subscribe to The Sales Stoic for daily insights: https://www.dealfront.com/resources/newsletters/the-sales-stoic/

    Follow Jack & Zac:

    Jack: https://www.linkedin.com/in/jack-frimston-5010177b/

    Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b/

    Connect with We Have a Meeting:

    LinkedIn: https://www.linkedin.com/company/we-have-a-meeting/

    Website: https://www.wehaveameeting.com/