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This week on the show, Leisa tackles a key demographic: men. Men, she argues, aren't just untapped potential; they're ideal patients â loyal, compliant, and refreshingly drama-free. They use recommended products, arrive on time, and resist the siren song of Instagram influencers.
But why are men missing from med spas? Leisa explores societal perceptions that paint these spaces as female-centric. She critiques ineffective marketing and suggests a reframing. Think "Gentleman's Tune-Up," not "Floral Facial." It's about speaking their language.
Leisa also highlights the power of existing female clients as ambassadors to the male market. These women, with their networks of husbands, brothers, and friends, are a potent recruitment tool and creating targeted gift campaigns and couples' promotions only add to the allure.
She also envisions men-only events â spaces where men can comfortably explore med spa treatments. Imagine "Beers and Botox" or "The Sculpted Gentleman." It's about creating a comfortable, masculine environment.
Finally, she stresses social media's role. Showcase men undergoing treatments, share testimonials, and normalize male self-care. It's about visibility and shattering outdated stereotypes.
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Hey there, bichachos! Welcome back to the Scalpel of Truth, where your girl Leisa (aka the Bitch'n Beautician) slices and dices through the BS of the med spa world. This episode is ALL about creating a rave-worthy patient experience â the kind that turns clients into walking, talking billboards for your business.
I'm spilling the tea on everything from the MUST-HAVES (think personalized everything and anticipating needs like a psychic ninja) to the major NO-NOS (like rushing clients and pushing sales harder than a CrossFit instructor). We're talking VIP vibes only, people! So grab your favorite cocktail (or mocktail, whatever floats your boat), buckle up, and get ready to level up your med spa game. This episode is packed with actionable tips you can implement today to make your patients feel like the queens (and kings) they are.
And don't forget to join Club Bachacho for even MORE juicy goodness! Head over to scalpeloftruth.com to sign up and get access to early episodes, exclusive content like my secret scripts for handling tricky client situations, and all the behind-the-scenes secrets that will make you the star at your med spa. This is the after-party you don't want to miss!
Links & Notes
ScalpelOfTruth.com âą Join Club Bitchacho!Check out our MedSpa Workshops and Trainings and schedule a discovery call today! -
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This week on the show, Leisa delivers an unflinching critique of common operational pitfalls - from untrained staff to chaotic front desks. She challenges the industry's status quo, particularly addressing the delicate matter of experienced healthcare professionals transitioning into aesthetic medicine.
The episode weaves between tactical advice and strategic insights, offering listeners a masterclass in operational excellence. Leisa's colorful commentary particularly shines when addressing the distinction between what she calls "paycheck collectors" and "revenue-generating business builders" - a paradigm that challenges traditional employee categorization.
For VIP Club Bitchacho members, the episode extends into a detailed framework for conducting operational audits. This extended content provides a sophisticated approach to practice management that balances accountability with team empowerment.
Links & Notes
Join Club Bitchacho Today! -
This week, Leisa rips the bandaid off the festering wound of flaky AF med spa staff. Sheâs had it with the BS excuses, the last-minute cancellations, and the "can't make it" culture that's costing med spa owners time, money, and their GD sanity. She's calling out these lazy-ass employees and contractors who disrespect their team and the business, offering no-nonsense advice for managers ready to ditch the doormat persona and embrace their inner villain.
Leisa breaks down the financial fallout of no-shows, from wasted training investments to lost patient revenue. Forget sob stories and empty promisesâLeisa preaches tough love: write 'em up, put 'em on a PIP, and if they still don't get it, fire their asses. She stresses the importance of setting clear expectations and enforcing consequences, because letting this stuff slide breeds a toxic culture of disrespect, drama, and even theft.
But it's not all fire and brimstone. Leisa also offers proactive tips for building a team that's actually excited to learn and grow. Think fun trainings, incentives, and even letting the team weigh in on what they want to learn. For her VIP Club Bitchacho members, Lisa dives deeper, sharing scripts for confronting chronic no-shows, advice on creating ironclad attendance policies, and more. So, if you're ready to ditch the daycare vibes and build a team of badass business builders, tune in to Scalpel of Truth. Lisa's got the scalpel, and she's ready to slice and dice the bullshit.
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Hey bichachos! Lisa here, the Bitchân Beautician, and on this episode of the Scalpel of Truth, we're slicing and dicing the impact of appearances in the medical aesthetics industry. We're talking FASHION FACELIFTS, baby!
Weâre getting raw and unfiltered about why looking the part directly affects your bottom line. We're covering everything from scrubs vs. dress clothes (and why you NEED a lab coat if you choose the latter), the importance of hair, nails, and hygiene (no janky nail shacks allowed!), and how your makeup and skincare routine can make or break your credibility.
If you're in the beauty biz and not looking the part, you're shooting yourself in the foot! So tune in, get your act together, and let's elevate this industry one polished professional at a time. Plus, VIP Badass Bichachos get exclusive after-party content!
Links & Notes
Listen to "The Janky Nail Shack"Join Club Bitchacho! -
Hey there, gorgeous trailblazing bichachos! Leisa, the Bitchân Beautician, is back and slicing through the BS of the medspa industry. This week, she's diving deep into the nitty-gritty of data-driven decisions â because numbers aren't just sexy; they're the key to a profitable, kick-ass med spa. Leisa breaks down the must-know metrics, from P&Ls and KPIs to industry benchmarks and production numbers. She's giving you the no-holds-barred truth about why understanding your data is crucial for everything from hiring and firing to launching successful marketing campaigns and investing in new equipment.
So ditch the gut feelings and embrace the power of data! Leisaâs got the scalpel, and she's ready to help you cut through the crap and build the medspa of your dreams. Plus, she's got some big news about the brand new VIP Badass Club Bichacho â an exclusive after-party for subscribers with all the juicy insider secrets you need to level up your game â Available Right Now!
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This week we muck around in the ever-present sludge of manipulative patients in the medical aesthetics industry. We explore common manipulative tactics employed by patients, from serial complaining to freebie seeking and excessive neediness and offer practical strategies for setting boundaries and protecting our practices. We emphasize the importance of clear policies, strong consent forms, and the empowering act of firing a patient when necessary.
Plus, weâve got scripts! Scripts for calmly and firmly asserting our policies, for highlighting the importance of rebooking appointments to maintain patient engagement, for safeguarding our time, for dealing with negative reviews⊠the works.
Plus, get ready! Weâre about to launch Club Bitchacho, your pass to early access, Q&As, ad-free episodes, and bonus goodies! Stay Tuned!
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This week Leisa takes you into the very beating heart of the the SWOT analysis. Forget sugarcoating; Leisa delivers an unfiltered breakdown of this essential business strategy, emphasizing its importance beyond an amateur annual review. She advocates for monthly, even weekly, SWOT analysis sessions to keep your med spa ahead of the game in a rapidly evolving industry.
Leisa stresses the importance of involving the entire team in the SWOT analysis process, encouraging individual self-assessment alongside a collective examination of the clinic's strengths, weaknesses, opportunities, and threats. This approach, she argues, fosters accountability, transparency, and a unified vision for growth. From identifying outdated equipment to maximizing employee strengths, Leisa provides practical examples and actionable advice for implementing the SWOT analysis effectively.
Get ready for concrete tips for turning weaknesses into opportunities and threats into strengths. Leisa emphasizes the importance of open communication, proactive problem-solving, and consistent evaluation to stay ahead of the curve in a competitive market. She underscores that success in the med spa industry requires more than just skill; it demands a strategic mindset, constant adaptation, and a commitment to continuous improvement.
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This week on the Scalpel of Truth, Leisa tackles the epidemic of copycatting plaguing the medical aesthetics industry. From crashing competitors' events to shamelessly stealing marketing materials, Leisa exposes the unoriginal offenders who are more interested in quick fixes than building a brand with integrity.
This is an episode about the importance of authenticity. Itâs about learning to embrace our unique strengths and invest in our own creativity. Forget the cheap knock-offs. Originality is the only facelift your brand needs.
But it's not all tough love and sharp wit. Leisa provides practical advice on cultivating genuine innovation, encouraging listeners to tap into their teams, engage with their patients, and even look outside the industry for inspiration. She reminds us that success in this business requires more than knowing the right injection techniquesâit demands courage, creativity, and a commitment to ethical practices.
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This week on The Scalpel of Truth, Leisa tackles a problem that plagues many medical spas: toxic management. She dissects the various forms toxic management can take, from the egomaniac who rules by fear to the lazy service provider who coasts on seniority. She argues that these individuals, often placed in positions of power without earning their keep, can cripple a med spa's potential, leading to decreased productivity, high turnover, and, ultimately, a decline in patient satisfaction.
The episode isn't all doom and gloom, however. Leisa offers practical solutions for med spa owners, urging them to "inspect what they expect" from their managers, closely monitoring performance metrics, conducting regular performance reviews, and creating a safe space for employees to voice concerns without fear of retribution. She stresses the importance of data-driven decision-making, encouraging owners to address issues head-on and make tough choices when necessary, even if it means letting go of long-time employees.
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On this week's episode of The Scalpel of Truth, Leisa Krauss is serving up a generous portion of tough love for medical aesthetics professionals. Lisa dives deep into the concept of a unique value proposition, or as she puts it, "Why the hell prospective patients should choose to do business with you in a saturated market."
For Leisa, success in this industry boils down to standing out from the crowd. She emphasizes the importance of building a brand around expertise, personalized treatment plans, and a commitment to staying ahead of the curve with cutting-edge technology. However, she cautions that true luxury lies not just in shiny new devices but also in the finer details that elevate the patient experience.
Think sparkling clean treatment rooms, a welcoming ambiance, and, most importantly, a team that exudes professionalism and genuine care.
Leisa stresses the power of a comprehensive consultation that leaves patients feeling informed, empowered, and eager to book their next appointment.
Don't forget to subscribe to The Scalpel of Truth and check out Lisa's website for more business tips and industry insights. Until next time, stay sharp, stay focused, and stay fabulous!
Links
vanityempireconsulting.com@scalpeloftruthpodcast -
Get ready for a wild ride as Leisa dives into the wild world of medical aesthetic marketing with her guests, Ontonio Karam and Danial Aziz, the masterminds behind Skinfluence Marketing. They're spilling all the tea on the BS you need to watch out for, like those agencies promising you the moon and stars (spoiler alert: it's probably a scam).
They're calling out cringey marketing tactics (ahem, having your receptionist run your Instagram) and revealing why cookie-cutter websites are about as effective as a dull scalpel. Plus, they're dropping truth bombs about the importance of killer before and after photos that actually showcase your skills (and no, your iPhone pic most likely isn't going to cut it).
This episode is your ultimate guide to upping your marketing game, attracting the right clients, and avoiding those shady marketing traps. So grab your scalpel. It's time to cut through the BS!
Links & Notes
Skinfluence MarketingFind Leisa at Vanity Empire Consulting -
This week under the Scalpel, Leisa dives deep into building the ultimate dream team with top-tier talent for your med spa. Leisa breaks down the episode into seven crucial segments, starting with defining your ideal candidate and their non-negotiable skills and qualities. She then moves on to crafting compelling job descriptions, interviewing like a pro, onboarding effectively, building a positive clinic culture, providing continuous training and development, and implementing retention strategies to keep your top talent happy and loyal.
Throughout the episode, Leisa emphasizes the importance of being clear, direct, and honest in your expectations and communication when seeking out and managing top-tier talent. She stresses the significance of creating a supportive and engaging work environment, offering competitive compensation and growth opportunities, and investing in your team's future through ongoing training and personal development plans. Leisa also highlights the value of building a strong clinic culture and reputation within the industry to attract and retain the best talent in the field.
Links & Notes
Get the Bitchân Templates package: A collection of templates, including educational agreement templates, to help streamline your practice's operations and save time.Discovery call with Leisa Krauss: An opportunity to discuss your onboarding process and receive guidance on how to improve it to attract and retain top-tier talent. -
In this episode of The Scalpel of Truth, Leisa Krauss and her guest Christine Mytrunec from Gold Raven Studio delve into the importance of responding to negative online reviews for med spas. Itâs time to gear up and learn how to handle these reviews with professionalism and empathy because a well-crafted response can turn a negative situation into an opportunity to showcase your commitment to customer satisfaction.
Leisa and Christine discuss the significant impact online reviews have on a med spa's reputation and bottom line. They cite statistics showing that 95% of consumers read reviews before making a purchase decision and that 91% of 18-34 year-olds trust online reviews as much as personal recommendations. The duo stresses the importance of striving for a 5-star rating on Google, as anything below 4.5 can drastically reduce a med spa's visibility in search results.
Throughout the episode, Leisa and Christine share examples of poorly handled negative reviews and offer advice on how to address them effectively. They emphasize the need for owners and staff to take responsibility for their shortcomings, investigate the root causes of the issues, and take action to prevent future occurrences. The pair also addresses the problem of fake reviews left by competitors, advising med spas to respond professionally and request that the reviewer contact them directly to resolve the matter.
In the end, they strategies for encouraging satisfied customers to leave positive reviews. They suggest asking for reviews directly, making the process easy by providing links or QR codes, and following up with patients after their treatments.
Links & Notes
VanityEmpireConsulting.comInstagram: @thebitchnbeautician and @scalpeloftruthpodcastHug Your Haters by Jay Baer -
In the latest episode of "The Scalpel of Truth," Leisa Kraussâaffectionately known as the Bitchân Beauticianâdives into the art of hosting purchasing events at your med spa. Leisa lays out a roadmap for turning these events into revenue-boosting, loyalty-building extravaganzas. From creating urgency and exclusivity to leveraging personal consultations and educational opportunities, she offers a masterclass in event planning thatâs anything but dull.
As always, Leisa doesnât hold back. She dishes out no-nonsense tips on avoiding the dreaded âdiscountâ label, rallying a motivated team, and ensuring your guests are happy (and buying) throughout the event. Whether sheâs advocating for mid-month scheduling or stressing the necessity of a well-organized RSVP list, Leisaâs advice is as practical as it is entertaining. So, grab your favorite bev, buckle up, and get ready for an episode packed with laughter, insight, and a healthy dose of salty language.
We encourage you to invest in templates and tools to work smarter, not harder. We offer a 30-minute discovery call for those who purchase our templates package, demonstrating our commitment to helping you take your practice to the next level.
Get the templates now!
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In this episode of The Scalpel of Truth, host Leisa Krauss, aka the Bitchin' Beautician, takes aim at a pervasive problem in the med spa industry: information hoarding. Leisa argues that whether you're a practitioner, manager, or owner, keeping knowledge to yourself is not only selfish but also detrimental to your team and your business.
Practitioners who attend trainings but don't share their learnings create a knowledge gap that affects service quality and patient experience. Leisa emphasizes the importance of owners compensating practitioners for their time spent training the team.
Managers who hoard sales data, marketing strategies, and patient feedback leave their team working blind. Leisa illustrates this with a worst-case scenario of a manager on vacation when a refrigerator malfunction puts a week's worth of Botox treatments in jeopardy.
Owners who sit on business strategies, supplier contacts, and industry trends stifle growth and wonder why their business isn't thriving. Leisa points out that a successful med spa is a well-oiled machine, not a one-person show.
Through juicy examples, Leisa demonstrates how information hoarding leads to inconsistency, stunted growth, and missed opportunities. She argues that it stems from fear of losing control and insecurity, but in the world of medical aesthetics, collaboration is key.
The big takeaway: stop hoarding information. Share knowledge, empower your team, and watch your med spa thrive.
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Get ready for a speed-run, bitchachos, because this week, we dive into the importance of using templates and tools in your med spa with the top 10 reasons why these resources are essential for practice growth and long-term profitability.
Want more? To save you time and energy, we've created the "Bitchin' Templates Package," a collection of over 65 editable templates designed specifically for clinic owners and managers like you. These templates cover a wide range of areas, from manuals and hiring templates to financial metrics and operational tools.
We encourage you to invest in templates and tools to work smarter, not harder. We offer a 30-minute discovery call for those who purchase our templates package, demonstrating our commitment to helping you take your practice to the next level.
Get the templates now!
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This week on the show, Leisa tackles the delicate subject of employee turnover in medical spas. And, as a VERY special occasion, sheâs joined by guest, voice of this show, and host of the fake alternate universe podcast, âThe Spatula of Honesty,â her partner Chris Krueger. Chris brings extensive experience as a manager and director, working to develop high-performing staffsâwhich sometimes means letting people go.
Together, they explore why top talent leaves and how owners can better handle departures. The conversation delves into the importance of clear communication, strong leadership, and proper documentation in retaining and managing staff. Krause and Krueger debate the fine line between being friendly and being friends with employees, arguing that maintaining professional boundaries is crucial for effective management.
The episode doesn't shy away from controversial topics, addressing the need for performance improvement plans and the challenges of firing underperforming staff. It emphasizes the importance of acting swiftly when issues arise rather than allowing problems to fester.
The discussion takes a thoughtful turn as it considers the human element of terminations, advocating for compassion while maintaining firm business practices. It touches on the mental health aspects of job loss and the importance of handling unemployment claims responsibly.
With its blend of practical advice and spicy commentary, this episode offers med spa owners and managers a frank discussion on navigating the less glamorous side of the beauty business, from documentation and legal considerations to the nuances of termination meetings.
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In this episode of "The Scalpel of Truth," we delve into the often-overlooked world of metrics and data in the medical aesthetics industry. The discussion explores:
Why passion alone isn't enough to sustain a successful med spaTen key metrics every practice should be tracking, from profit and loss statements to patient retention ratesThe potential benefits of financial transparency with staffThe episode challenges industry professionals to move beyond gut instinct and embrace data-driven decision-making. But in a field focused on external beauty, is there a risk in reducing patient care to cold, hard numbers?
From appointment no-show rates to marketing ROI, the podcast argues that understanding these metrics isn't just about boosting profitsâit's about creating a thriving practice that can better serve its clients.
This ep makes the case for why crunching numbers might be the key to unlocking a med spa's true potential, transforming how you approach business management.
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In this episode of "The Scalpel of Truth," host Leisa Krauss serves up a spicy critique of a seemingly innocuous practice: eating at the front desk of medical spas. With her trademark candor, Krauss dissects why this common habit might be more than just a faux pas:
How a quick bite could bite into your business's bottom lineThe unexpected ways food can compromise patient confidentialityWhy that Starbucks cup might be sabotaging your brand imageKrauss challenges industry professionals to reconsider their workplace dining habits, arguing that the path to a truly luxurious patient experience might start with where staff choose to eat their lunch. But is this focus on front desk etiquette a recipe for a better business, or just food for thought?
Join Leisa as she explores the intersection of professionalism, patient care, and the power of first impressions in the competitive world of medical aesthetics.
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